Jerry Heil
Jerry Heil (born Yana Oleksandrivna Shemayeva; 21 October 1995) is a Ukrainian singer, songwriter, and YouTuber.[1] Born in Vasylkiv near Kyiv, she launched her career by starting a YouTube channel in 2012, where she posted vlogs and covers of popular songs.[2] Heil gained domestic popularity in Ukraine through her original music releases and humorous performance style, earning awards such as the Jager Music Award and YUNA.[3] In 2023, she received the Public Choice Award at the Music Moves Europe Awards, recognizing her rising influence in European music scenes.[4] Her international breakthrough came in 2024 when she collaborated with rapper alyona alyona to represent Ukraine at the Eurovision Song Contest with the song "Teresa & Maria," finishing third in the grand final with 453 points.[5][6] Following this performance, she joined the Recording Academy as a voting member, submitting her track "All Eyes on Kids" for Grammy consideration.[7]
Early life
Family and upbringing
Yana Oleksandrivna Shemaieva, professionally known as Jerry Heil, was born on October 21, 1995, in Vasylkiv, a city in Kyiv Oblast, Ukraine, located approximately 25 kilometers south of the capital Kyiv.[8][9] She grew up in a family of private traders, with both parents engaged in commercial activities typical of the post-Soviet economic transition period in Ukraine, where small-scale trading became a common livelihood following the dissolution of the Soviet Union in 1991.[2][1] Shemaieva spent her formative years in Vasylkiv, a regional center with historical ties to Ukrainian Cossack heritage and proximity to urban influences from Kyiv, shaping her early environment amid Ukraine's evolving independence and cultural landscape in the late 1990s and early 2000s.[10] No public records detail siblings or extended family dynamics, but her upbringing occurred in this suburban setting, reflecting the everyday realities of a middle-class trading household in central Ukraine during a time of economic liberalization and national identity consolidation.[9]Entry into music and education
Yana Shemayeva, known professionally as Jerry Heil, demonstrated an early affinity for music, beginning formal studies at a music school in Kyiv at the age of three, where she learned piano and violin.[2][11] This initial training laid the groundwork for her vocal and instrumental skills, fostering a self-directed passion for performance that persisted through her childhood in Vasylkiv, where she first developed a deep attachment to music.[10] As a teenager, Shemayeva pursued advanced musical education, enrolling in the R. Glier Kyiv Municipal Academy of Music, specializing in choral conducting.[12] She later attended the Kyiv Institute of Music and the National Music Academy of Ukraine (formerly Kyiv Conservatory), institutions that provided rigorous training in classical and choral traditions, intersecting with her growing interest in contemporary pop and songwriting.[13] These programs emphasized technical proficiency and ensemble work, though Shemayeva's independent experimentation with digital audio workstations began during her studies in Kyiv, marking a shift toward solo creative autonomy.[14] By her early twenties, this blend of formal pedagogy and personal exploration positioned her to transition into digital content creation around 2012, prior to professional releases.[13]Career
YouTube launch and initial covers (2012–2016)
Heil launched her YouTube channel in 2012 under the name Jerry Heil, beginning with personal vlogs and acoustic cover songs of tracks by Ukrainian artists such as Okean Elzy alongside international acts including Twenty One Pilots and Keane.[15][12] These early uploads focused on straightforward interpretations performed in home settings, reflecting a hobbyist approach amid limited production resources typical of pre-professional Ukrainian online creators.[1] Her covers gradually attracted a niche following within Ukrainian online communities, with examples including a rendition of Adele's "When We Were Young" released on November 29, 2015, which showcased her vocal range and contributed to algorithmic recommendations on the platform.[16] Additional popular early efforts encompassed versions of Daft Punk's "Get Lucky" and Avicii's "Wake Me Up," drawing views through shares on social media and word-of-mouth among local music enthusiasts rather than paid promotion.[17] This organic buildup highlighted the role of YouTube's emerging recommendation system in amplifying independent talent during the mid-2010s, when streaming monetization was nascent in Eastern Europe. By 2016, consistent posting had transitioned Heil from casual content creation to a semi-professional status, amassing an audience that paved the way for industry interest without formal collaborations or major viral spikes documented in that period.[18] The channel's growth underscored challenges like inconsistent internet infrastructure in Ukraine and competition from established pop acts, yet her focus on relatable, high-quality covers fostered loyalty among younger demographics seeking alternatives to mainstream radio.[19]Professional debut and breakthrough (2017–2018)
In 2017, Heil transitioned from independent YouTube content to professional artistry by signing a recording contract with the Ukrainian independent label Vidlik Records, known for its work with acts like Onuka.[1] This partnership facilitated her debut extended play, De mii dim (translating to "Where's my home"), released in October 2017.[9] The EP's production emphasized modern pop elements, drawing from Heil's prior online covers and original compositions, and marked her entry into Ukraine's commercial music market amid growing digital streaming adoption.[20] The release capitalized on Heil's established social media following, which had amassed views in the millions from pre-professional videos, providing a causal foundation for initial promotion through online platforms and radio airplay.[21] Key tracks like the title song "De mii dim" received rotation on stations such as ДжемFM, where Heil performed a medley that highlighted her vocal range and contributed to early buzz.[2] While specific sales figures for the EP remain undocumented in public records, its distribution via Vidlik positioned Heil as an emerging independent talent in a market dominated by established pop and electronic acts. Heil's breakthrough accelerated in 2018 with her audition for season nine of X-Factor Ukraine, where she advanced from the judges' round to the bootcamp stage, exposing her to a national television audience of millions.[22] This live performance opportunity, combined with the EP's momentum, solidified her shift to signed status and increased media coverage in Ukrainian outlets, attributing her rising profile to authentic online-to-offline crossover rather than major-label backing.[1] By year's end, Heil was recognized as a breakthrough figure in Ukraine's music scene, with her professional outputs laying groundwork for subsequent releases.[21]Mainstream success and Vidbir attempts (2019–2023)
In April 2019, Heil released the single "#ОХРАНА_ОТМЄНА" (translated as "Security Cancelled"), which critiqued superficial relationships through metaphors of consumer discounts and self-devaluation, achieving top-five status on Ukrainian charts and earning Single of the Year at the 2019 Ukrainian Music Awards, followed by Best Song in 2020.[23][24] The track's music video and streams contributed to her rising domestic profile, with videos garnering millions of views on platforms like YouTube. Later that September, she dropped her debut studio album #Я_ЯНА (Ya, Yana, meaning "I, Yana"), an eight-track project emphasizing personal identity, empowerment, and rejection of external impositions, released initially on YouTube before commercial distribution.[25][26] Heil's mainstream traction extended to Ukraine's Eurovision selection process, Vidbir. In February 2020, she competed with "Vegan," a track promoting ethical living aligned with her personal lifestyle, qualifying from the semi-final and securing sixth place in the final via combined jury and televote scoring.[27] This appearance amplified her visibility within Ukraine's pop scene, though it did not secure the Eurovision slot won by Go_A. Her releases during this era, including follow-up singles, fueled fanbase growth on streaming services, where tracks like "#ОХРАНА_ОТМЄНА" entered global playlists and sustained high domestic rotation. By late 2022, amid escalating geopolitical tensions preceding the full-scale invasion, Heil re-entered Vidbir for the 2023 Eurovision edition on December 17, performing "When God Shut the Door," an English-language song evoking themes of endurance and unexpected opportunity amid closure.[28] The entry placed third overall, with strong televote support but edged out by TVORCHI's "Heart of Steel," selected internally post-contest due to wartime considerations. These bids underscored her persistent appeal in national selection, bolstering her status as a key figure in Ukrainian pop without yielding international contest representation at the time, while her pre-invasion streams and views reflected expanding digital reach beyond Ukraine's borders.[29]Eurovision 2024 participation and post-contest developments (2024–present)
![Alyona Alyona and Jerry Heil performing "Teresa & Maria" in the Eurovision 2024 final][float-right]Jerry Heil collaborated with rapper alyona alyona to represent Ukraine at the Eurovision Song Contest 2024 with the song "Teresa & Maria". The duo won Ukraine's national selection, Vidbir, on 3 February 2024, earning 10 jury points and 11 televote points for a total of 21, including 723,297 public votes representing 62% of the televote.[30][31] They qualified from the first semi-final on 7 May 2024 and placed third in the grand final on 11 May 2024 with 439 points.[32] Following the contest, Heil released the single "#AllEyesOnKids" in September 2024, a track aimed at highlighting children allegedly taken to Russia from Ukraine, which she submitted for consideration at the 2025 Grammy Awards.[33][34] In August 2025, she issued the single "Додай гучності (12 points)" (translated as "Turn Up the Volume (12 points)"), inspired by Eurovision scoring.[35] Heil announced her second studio album, Arkhetypy, in 2025, reflecting on her post-Eurovision creative evolution.[36] Heil served as Ukraine's spokesperson at the Eurovision 2025 grand final in April 2025, announcing the national jury's points, and performed as a guest artist at events surrounding the contest in Basel, including the EuroClub on 12 May 2025.[37][38] Her Spotify monthly listeners reached approximately 857,000 by late 2025, indicating sustained international interest post-Eurovision, alongside ongoing live performances.[39]
Artistry
Musical style and themes
Jerry Heil's music primarily fuses contemporary pop structures with Ukrainian folk motifs and electronic production elements, often incorporating traditional linguistic and melodic features such as vesnyankas—ancient spring ritual songs—to evoke cultural resonance while maintaining broad accessibility.[40][41] This synthesis draws from her upbringing immersed in Ukrainian folk traditions, enabling a hybrid sound that layers synth-driven beats and catchy hooks over acoustic-inspired rhythms, as evident in tracks blending viral social media snippets with polished digital effects.[42][43] Recurring themes in Heil's oeuvre emphasize spirituality, personal empowerment, and cultural identity, frequently framing individual agency within collective Ukrainian narratives of resilience. Songs like "Teresa & Maria" invoke religious archetypes—saints Teresa of Ávila and the Virgin Mary—as symbols of inner strength and maternal unity, positioning the track as a modern prayer for solidarity amid adversity, elevating personal transformation into a spiritual imperative where "who we become is our responsibility."[44][45] Motifs of growth often intersect with national motifs, reinterpreting Cossack-era folk narratives to assert ethnic pride and defiance, as in adaptations preserving historical spirit through contemporary lenses.[46] Heil employs a versatile vocal range spanning approximately G3 to D5, utilizing techniques like "white voice" for ethereal, prayerful delivery that contrasts with rhythmic pop phrasing, enhancing thematic depth in folk-infused arrangements.[47] Production prioritizes catchy, rhyme-driven melodies with ironic storytelling, prioritizing emotional immediacy over experimental abstraction, which critics note renders her work highly relatable yet occasionally conventional in innovation relative to avant-garde Ukrainian contemporaries.[12][48]Influences and evolution
Jerry Heil's musical influences encompass both international pop icons and Ukrainian traditions. She has named Anastacia, Sonique, and Rihanna as primary international inspirations, reflecting an affinity for powerful vocal delivery and rhythmic pop structures evident in her early covers and original compositions.[49] Domestically, Okean Elzy and Iryna Bilyk shaped her appreciation for emotive rock and melodic ballads, with Bilyk's work marking her first exposure to a full Ukrainian album. Ukrainian folk music, including traditional harmonies and vesnyanka (spring ritual songs), forms a foundational element, often sampled or emulated to infuse pop tracks with cultural resonance.[49][42] Her artistic evolution began with YouTube covers in 2012 of Western acts like Keane, Twenty One Pilots, and The Neighbourhood, alongside Ukrainian bands such as Okean Elzy, establishing a foundation in alternative pop and indie rock emulation.[50][15] This phase transitioned to original "meme pop" by 2017, characterized by quirky, internet-culture-infused tracks like "Ohrana otmena," blending humor, self-empowerment themes, and electronic production for viral appeal in Ukraine.[42] Copyright constraints in Ukraine prompted this shift from covers to authorship, fostering a distinctive style merging pop, electronic beats, and subtle folk motifs.[49][41] The 2022 Russian invasion catalyzed a stylistic pivot toward resilience and national unity, integrating deeper folk elements without explicit politicization; tracks like "Teresa & Maria" (2024) employ vesnyanka-inspired melodies as a prayer for peace, drawing on traditional ethnomusicological practices common among Ukrainian pop artists.[42][51] This evolution, seen in collaborations such as the 2025 Within Temptation duet "Sing Like A Siren," prioritizes hypnotic folk leitmotifs amid symphonic rock, enhancing thematic depth on resistance and hope.[52] Critics note early derivativeness from Western pop but commend later authenticity in fusing genres, with genre classifications consistently identifying her as pop-electronic with folk infusions, evidenced by over 1 million Spotify monthly listeners post-Eurovision.[53][39] The war's direct causal role—disrupting normalcy and amplifying cultural preservation—underpins this maturation, yielding works that prioritize empirical emotional realism over abstraction.Philanthropy and public engagement
Support for Ukraine amid invasion
Following Russia's full-scale invasion of Ukraine on February 24, 2022, Jerry Heil publicly expressed solidarity with her country, stating that the war had profoundly affected her, remarking, "I feel like I aged 20 years since the war started."[42] She emphasized the resilience of Ukrainian culture amid destruction, noting, "We have been struggling for our culture for a long time, and it's a miracle that this culture survived. If it's that strong, then we have to show it to the world."[42] Heil incorporated elements of wartime experiences into her music to foster morale and unity. Her post-invasion release "Mriya," a piano ballad with operatic harmonies, referenced the destruction of the An-225 Mriya aircraft as a metaphor for national endurance and rebuilding.[42] Similarly, "Nesestry" featured vocals from her mother and blended traditional Ukrainian balladry with contemporary production, symbolizing intergenerational solidarity and cultural continuity during conflict.[42] These tracks drew positive feedback from Ukrainian military personnel, with fans in the armed forces commenting on platforms like YouTube to express gratitude for the emotional uplift provided.[42] In addition to musical contributions, Heil participated in fundraising efforts through live performances. She toured Europe alongside singer Tina Karol, directing proceeds toward Ukrainian relief initiatives in the invasion's aftermath.[42] She also organized cultural events for expatriate communities, such as a Kupula night in Berlin, which included fundraising activities and support for Ukrainian refugee women, culminating in communal rituals like a prayer circle at the Chapel of Reconciliation.[42] Collaborations like the viral track "#Kupala" and EP "Dai Boh" with rapper alyona alyona further promoted Ukrainian folk traditions abroad, aiming to sustain cultural visibility and communal bonds amid displacement.[42] While these efforts boosted domestic morale and international awareness, some observers have critiqued the increasing entanglement of artists like Heil in geopolitical advocacy, arguing it risks diluting artistic focus by prioritizing political messaging over neutral creativity, though such views remain debated without consensus on empirical impacts to her career.[54]Humanitarian initiatives
In October 2025, Jerry Heil was appointed Ukraine's official Ambassador for Humanitarian Demining by the Ministry of Economy, with the role aimed at raising awareness of mine and unexploded ordnance risks as well as ongoing clearance operations.[55] Her responsibilities include advocating for the participation of women in demining activities and highlighting national efforts to make land safe for agriculture and civilian use, both domestically and at international forums such as the annual Ukraine Mine Action Conference.[56] [57] Heil also serves as an ambassador for the Bring Kids Back UA initiative, a presidential program dedicated to repatriating and supporting Ukrainian children displaced or traumatized by conflict.[58] In support of this effort, she released the single "#AllEyesOnKids" on August 27, 2024, framing it as a call to address the deportation of over 19,000 documented Ukrainian children to Russia, with the track submitted for the 2025 Grammy Awards in the Best Song for Social Change category to expand media coverage of the humanitarian issue.[59] [60] She has engaged directly in child reintegration activities, including music-based creative sessions in Kyiv designed to foster emotional recovery among returned minors.[58]Controversies
Stage name debate
Yana Oleksandrivna Shemaieva, performing as Jerry Heil, selected her stage name at age 15 while beginning her online music presence on VKontakte. The "Jerry" component derives from Jerry Mouse, the character in the Tom and Jerry cartoon series, initially appearing as "Jerry Mouse" before shortening. She chose "Heil" as the first foreign surname that caught her attention from an online database, describing the decision as arbitrary during her early self-taught music production starting at age three.[61][12][62] Debate over the name centers on "Heil," which phonetically echoes the Nazi-era German salute "Heil Hitler," raising concerns about unintended associations. Political scientist Ivan Katchanovski critiqued the pairing in May 2024, noting "Jerry" as World War II-era Allied slang for German soldiers, potentially evoking Nazi imagery when combined with "Heil" amid Heil's rising international profile.[63] No verified evidence indicates Heil intended such connotations, and she has not publicly elaborated beyond the random selection rationale. Heil rejected any name modifications despite the highlighted risks, prioritizing artistic autonomy over adaptations for broader appeal. Supporters frame the choice as benign creative liberty, disconnected from historical malice, given her Ukrainian origins and apolitical early career focus. Pragmatists counter that retaining it invites perceptual pitfalls in global markets wary of symbolic echoes, though empirical reception shows minimal disruption: fan bases and reviewers largely overlooked it during her 2024 Eurovision Song Contest entry with alyona alyona, which secured third place overall without documented protests or media amplifications tied to the name.Copyright infringement claims
In August 2018, Komp Music Publishing, the Ukrainian licensee of Universal Music Group (UMG), initiated legal action against Jerry Heil for copyright infringement related to her unauthorized use of UMG-owned material on her YouTube channel.[15] The claims centered on Heil's inclusion of covers or excerpts from UMG artists, including the song "Believer" by Imagine Dragons, without proper licensing, prompting demands for the removal of all infringing content and payment of fines totaling several thousand Ukrainian hryvnias.[9] [20] The dispute escalated when Komp Music Publishing filed two lawsuits, resulting in the temporary suspension of Heil's YouTube channel, which disrupted her online presence during her early career phase.[1] No public evidence of melodic or lyrical plagiarism was cited; the allegations focused strictly on unlicensed reproduction and distribution of protected recordings under Ukrainian copyright law, which aligns with international standards enforced by UMG globally.[15] Komp Music Publishing ultimately withdrew both lawsuits following negotiations, leading to the restoration of Heil's channel without further penalties or admissions of liability detailed in public records. The resolution had no apparent long-term impact on her discography or subsequent releases, though it underscored early challenges in securing music publishing clearances for emerging artists in Ukraine's digital ecosystem.[20] No additional copyright infringement claims against Heil have been reported since the 2018 incident.[9]Eurovision selection and political perceptions
Jerry Heil and alyona alyona were selected to represent Ukraine at the Eurovision Song Contest 2024 through Vidbir, the country's national selection process organized by the Suspilne Broadcasting Corporation. Vidbir 2024 featured a longlist of participants narrowed to ten finalists via in-person auditions, followed by a final on February 3, 2024, where entries were scored equally by an expert jury (50%) and public televote (50%). Their entry, "Teresa & Maria", secured victory with 21 points: 10 from the jury (placing second behind Ziferblat's "Place I Call Home", which received 11) and 11 from the televote, highlighting a disparity in voter preferences that elevated the duo over competitors like MÉLOVIN and INGRET.[31][64] The selection drew accusations of favoritism and undue priority amid Ukraine's ongoing defense against Russian invasion, with critics questioning the allocation of approximately 11 million UAH (around $270,000 USD) for Vidbir production costs at a time when public funds could alternatively support military needs like drones. Heil addressed the backlash, defending the event's role in sustaining national morale and international advocacy, though detractors argued that wartime geopolitical pressures influenced broadcaster decisions to favor high-visibility acts capable of amplifying Ukraine's narrative.[65][66] Perceptions of the entry's religious and unity-themed lyrics—invoking the Virgin Mary as a symbol of prayer and Mother Teresa as emblematic of aid—split observers: proponents praised its artistic empowerment message for Ukrainian women as a legitimate cultural diplomacy tool enhancing global empathy during conflict, while detractors, including some media analyses, labeled it wartime propaganda that politicized Eurovision's ostensibly apolitical framework, contravening European Broadcasting Union guidelines against instrumentalization despite the song's approval. Ukrainian participants, including Heil, emphasized the contest's utility in fostering support analogous to historical precedents like Miriam Makeba's anti-apartheid efforts, countering claims of neutrality violation with assertions of inevitable geopolitical context in a war-affected nation's participation.[43][67][68]Personal life
Relationships and privacy
Jerry Heil has maintained a high degree of privacy regarding her romantic life, rarely disclosing details about partners to the public. In August 2021, she participated in a symbolic self-wedding ceremony, stating, "I said yes to myself," as a personal affirmation rather than a legal marriage.[69] This event highlighted her emphasis on self-love and independence amid her rising fame. As of October 2024, Heil confirmed being in a relationship with an unnamed partner for approximately two years, which began in the fall of 2022.[70] She has not revealed the individual's identity, aligning with her broader approach to shielding personal matters from media scrutiny and fan speculation. No public records indicate marriage or prior long-term partnerships, and unsubstantiated rumors, such as alleged romantic links to collaborators like alyona alyona, have been dismissed by the artists themselves.[71] Heil's discretion extends to avoiding social media posts or interviews that detail intimate aspects, focusing instead on professional and artistic boundaries. This stance has prevented notable media intrusions, though her prominence, particularly post-Eurovision 2024, has fueled online speculation without verified breaches of privacy.Health and lifestyle
Jerry Heil practices Ashtanga yoga as part of her fitness routine, having completed a 200-hour yoga teacher training certification.[72] This discipline contributes to her physical endurance, essential for the high-energy demands of live performances and tours.[72] Heil has publicly disclosed a gluten intolerance, which necessitates avoiding gluten in her diet, such as experiencing discomfort after consuming avocado toast prepared with gluten-containing bread.[73] She also relies on meditation to support her mental and physical well-being, stating that it helps her function amid professional pressures.[74]Discography
Studio albums
Jerry Heil released her debut studio album, Я Яна (Ya, Yana), in September 2019 initially through YouTube, followed by a commercial release in October 2019 via Secret Service Entertainment.[1] The album comprises eight tracks exploring personal identity and relationships.[75] Her second studio album, АРХЕТИПИ (Archetypes), was issued on May 2, 2025, containing 16 tracks that delve into archetypal themes.[76]| Title | Release date | Label | Tracks |
|---|---|---|---|
| Я Яна (Ya, Yana) | October 2019 | Secret Service Entertainment | 8[1][75] |
| АРХЕТИПИ (Archetypes) | May 2, 2025 | — | 16[76] |
Extended plays
Jerry Heil's debut extended play, De mii dim (transl. "Where's My Home"), was released in 2017 through Vidlik Records, establishing her early sound blending pop and introspective themes.[77] On April 9, 2021, she released #Особисте (#Personal), a six-track EP with a runtime of 19 minutes, featuring songs such as "#Особисте" and "#Голою" that explore personal vulnerability and relationships. In collaboration with rapper alyona alyona, Heil issued Dai Boh on August 25, 2022, an EP comprising four tracks including the title song with guest vocals from Monika Liu, emphasizing resilience amid Ukraine's ongoing conflict.[78][79] Following her Eurovision 2024 performance, Heil released the solo EP MARIA on July 11, 2024, containing four tracks with a total duration of eight minutes, delving into spiritual motifs inspired by personal and cultural reflections.[80][81]Singles as lead artist
Jerry Heil's singles as lead artist are primarily released in digital download and streaming formats via labels including Vidlik Records and Nova Music.[82] Her breakthrough single "#Охрана_отмена", issued in 2019, marked her first major commercial success, peaking in the top five on Ukrainian charts.[20] More recent releases demonstrate continued domestic popularity. The track "Додай гучності (12 points)", released in 2024, entered the Ukraine Top 20 at number two and sustained high radio airplay on platforms tracked by TopHit.[83][84] Other singles, such as "Подоляночка (Get Up)", have accumulated significant streaming volumes on Spotify, contributing to her visibility in Ukraine's pop scene, though specific peak positions remain unverified in official aggregated charts.[85]| Title | Year | Label | Peak (Ukraine Top 20/Radio) | Format |
|---|---|---|---|---|
| #Охрана_отмена | 2019 | Nova Music | Top 5 | Digital download, streaming |
| Додай гучності (12 points) | 2024 | Unspecified | 2 | Digital download, streaming |