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KICK

Kick is a video livestreaming service launched in December 2022 as a creator-focused alternative to platforms like Twitch, emphasizing higher revenue shares for streamers and fewer content restrictions.^[1]^[2] Operated by the Australian company Kick Streaming Pty Ltd under Easygo Entertainment Pty Ltd, it was co-founded by entrepreneurs Ed Craven and Bijan Tehrani, with input from popular streamer Tyler "Trainwreckstv" Niknam, and is closely tied to the online casino Stake.com, which shares the same ownership group.^[1]^[3] The platform primarily hosts gaming, just chatting, and entertainment streams, attracting over 500,000 content creators worldwide through its 95/5 revenue split favoring creators and partnerships with major entities like the UFC and Formula 1.^[1] Notable signings include high-profile streamers such as xQc and Adin Ross, contributing to its rapid growth amid controversies over gambling promotion and content moderation.^[2]^[3]

History

Founding and Backing

Kick was founded in 2022 by Kick Streaming Pty Ltd, an Australian company officially registered on November 14, 2022.^[4] The platform emerged as a direct competitor to established services like Twitch, with its public launch occurring in December 2022.^[4] The company is backed by Australian entrepreneurs Bijan Tehrani and Ed Craven, who serve as co-founders and control the entity through their respective holding companies, Easygo Entertainment and Ashwood Holdings.^[4] Tehrani and Craven are also the co-founders of Stake.com, a prominent cryptocurrency-based online gambling platform launched in 2017, and Kick's initial funding is intrinsically linked to their gambling interests, with no external investors involved.^[3] This backing positions Kick as an extension of Stake's promotional ecosystem, leveraging shared resources to support operations despite ongoing financial losses.^[4] Kick's creation was motivated by widespread creator dissatisfaction with Twitch's 50/50 revenue split for subscriptions and strict content policies, particularly the 2022 ban on gambling streams, which alienated high-profile broadcasters.^[5] Positioned as a "creator-first" platform, it aimed to offer a more favorable 95/5 revenue model and relaxed moderation to empower streamers with greater autonomy and earnings potential.^[5] A pivotal early move was securing an exclusive partnership with streamer Tyler "Trainwreckstv" Niknam in 2022; as a former Twitch gambling personality and advisor to the founders, Niknam promoted Kick from its inception, helping to attract other creators through his influence and on-platform presence.^[3]

Launch and Early Development

Kick's beta testing phase commenced in late 2022, with the platform entering public beta in late 2022 following its founding by co-owners associated with the online gambling site Stake.com.^[6] The full public launch took place in December 2022, marking the official rollout of the live streaming service aimed at competing with established platforms like Twitch.^[7] At launch, Kick introduced key features designed to attract creators, including a highly favorable 95/5 revenue split on subscriptions, where streamers retained 95% of earnings while the platform took only 5%.^[6] This model was positioned as a creator-first approach to differentiate from competitors' more platform-favorable terms. Early technical setup emphasized compatibility with popular broadcasting software, enabling seamless integration with OBS Studio for high-quality live streams right from the outset.^[8] In the first year following launch, Kick focused on rapid expansion through high-profile streamer signings to build momentum. In February 2023, popular influencer Adin Ross joined the platform with a multi-year deal, described as one of the largest in streaming history at the time.^[9] These acquisitions helped Kick quickly amass visibility among gaming and entertainment audiences. Technical advancements continued into 2023, with the release of a dedicated mobile app in March, allowing users to stream and view content directly from iOS and Android devices and broadening accessibility beyond desktop setups.^[10] This development supported the platform's goal of fostering a mobile-friendly ecosystem for creators during its formative phase.

Platform Features

Streaming Capabilities

Kick supports live video streaming at a maximum resolution of 1080p (1920x1080) and up to 60 frames per second (FPS), with a constant bitrate (CBR) limit of 8,000 kbps to ensure stable broadcast quality.^[11] These specifications allow broadcasters to deliver high-definition content using compatible software like OBS Studio, Streamlabs Desktop, or XSplit, with encoding options including x264 or hardware acceleration via NVIDIA NVENC and AMD AMF.^[11] Audio is limited to stereo at a maximum sample rate of 48 kHz, promoting clear integration of voiceovers and game sound without exceeding platform constraints.^[11] The platform accommodates diverse content categories, including gaming (such as esports and single-player titles), in-real-life (IRL) streams capturing everyday activities like travel or casual chats, music performances ranging from live sets to acoustic sessions, and creative endeavors like art or digital design.^[12] Broadcasters select these categories through the Creator Dashboard to enhance discoverability, enabling viewers to browse streams tailored to their interests via the platform's directory.^[12] Viewers engage with streams through real-time chat for direct interaction with broadcasters and other audience members, customizable emotes for expressive reactions, and subscription options that unlock exclusive perks like ad-free viewing.^[10] Multi-streaming, or simulcasting to other platforms, is permitted for all users, though partners opting into revenue-sharing features face a 50% payout reduction during concurrent broadcasts if the multistream toggle is enabled; this flexibility stems from policy alignments following industry shifts in 2023 that relaxed exclusivity rules across competing services.^[13]^[14] To qualify for affiliate status, enabling monetization tools like subscriptions, broadcasters must accumulate at least 5 hours of streamed content and gain 75 followers, with no mandatory streaming schedule required—though consistent timing is recommended to improve algorithmic visibility and audience retention.^[15] Once affiliated, streamers access enhanced tools for audience growth, but the platform emphasizes community-driven discoverability over rigid prerequisites.^[15] Kick offers creators multiple avenues to monetize their streams, primarily through a highly favorable revenue-sharing model designed to attract talent from competing platforms. The platform's core income stream for eligible streamers is subscriptions, where creators receive 95% of the revenue, with Kick retaining only 5%. This split applies uniformly across all subscription tiers, regardless of price, making it significantly more generous than industry standards such as Twitch's typical 50/50 division.^[15]^[16] To unlock subscription monetization, streamers must first qualify as affiliates by streaming a minimum of 5 total hours and gaining at least 75 followers. Once achieved, creators can enable subscriptions directly through their dashboard, allowing viewers to support them with monthly payments that include perks like badges and emotes. This low entry barrier enables even novice streamers to begin earning quickly, fostering early growth without stringent viewer thresholds.^[15]^[17] For advanced earners, the Kick Partner Program provides enhanced opportunities, including variable hourly compensation during live streams based on viewership and engagement, scaling with concurrent viewers (e.g., approximately $0.04 per engaged viewer per hour as of November 2025).^[18] Eligibility for partnership requires more robust metrics: the channel must be verified and have a complete profile with social media links and an "About" section; streaming at least 30 hours in the past 30 days; maintaining an average of 75 concurrent viewers; securing 25 active subscribers; accumulating 250 followers; engaging 250 unique chatters; and uploading at least 3 VODs over the same period.^[19] Partners also benefit from the 95/5 subscription split and can multistream to other platforms while retaining 50% of partner-specific income. This tier targets established creators, offering stable payouts to supplement variable subscription earnings.^[20]^[19]^[21] Beyond platform-controlled revenue, creators supplement income through viewer donations facilitated by third-party tools like Streamlabs or PayPal, which integrate alerts for real-time contributions without a native virtual currency like Twitch's Bits. Sponsorships from brands provide another key stream, often negotiated independently based on a streamer's audience size and niche, allowing for custom deals in gaming, entertainment, or lifestyle content. These diverse options position Kick as a creator-centric platform, emphasizing high retention rates to maximize overall earnings potential.^[22]^[23]

Content and Community

Popular Categories and Streamers

Kick's content ecosystem is heavily skewed toward gaming, which forms the backbone of its streaming activity and attracts the majority of viewers through titles like Grand Theft Auto V (GTA V) and its role-playing variants such as Respect RP.^[24] Popular gaming streams often feature high-stakes role-playing sessions in GTA V, alongside competitive play in games like League of Legends and PUBG Mobile, contributing to gaming's status as the platform's most watched category.^[25] In addition to gaming, "Just Chatting" sessions dominate as a versatile category for casual interactions, while in-real-life (IRL) content and slots & casino streams have seen notable rises, appealing to audiences seeking unscripted entertainment and interactive gambling experiences.^[26] Among the platform's standout creators, Adin Ross has been a pivotal figure, drawing peak concurrent viewership exceeding 500,000 during high-profile streams that blend gaming, celebrity interviews, and viral challenges. xQc, who joined Kick in 2023 under a major contract, brought massive attention with his energetic variety content, influencing Kick's early growth among English-speaking audiences.^[27] WestCol, a prominent Spanish-speaking streamer from Colombia, exemplifies high engagement through his mix of gaming and event-based broadcasts, achieving record-breaking peaks like 4.6 million concurrent viewers during his Stream Fighters 4 boxing tournament in 2025.^[28] Kick has fostered community through initiatives like the Creator League, launched in 2023 as a competitive tournament series featuring content creators in sports and gaming showdowns to boost viewer interaction and platform loyalty.^[29] By 2025, the platform has experienced significant growth in non-English content, particularly in Spanish and Portuguese streams, driven by creators like WestCol and others expanding Kick's reach into Latin American markets and diversifying its global audience.^[30]

Moderation and Guidelines

Kick's community guidelines emphasize a balance between creative freedom and community safety, permitting content such as legal gambling streams and sexually suggestive material in designated categories like "Pools, Hot Tubs & Bikinis" when properly labeled as 18+, while explicitly banning hate speech, harassment, doxxing, explicit sexual content, child sexual abuse material (CSAM), and any illegal activities.^[31] This approach results in looser restrictions compared to platforms like Twitch, fostering "edgy" content like responsible stunt performances or mental health discussions, provided they do not incite harm or violate local laws.^[31]^[32] Enforcement relies on a hybrid system combining artificial intelligence for real-time chat monitoring and human reviewers for reported content, enabling swift actions such as message deletions, temporary timeouts, and account suspensions or permanent bans based on violation severity and recurrence.^[33] For instance, in 2023, Kick intensified moderation efforts, issuing bans and content removals targeting explicit material to align with updated rules on nudity and sexual themes. Users can appeal decisions via email, and the platform cooperates with law enforcement for serious offenses like CSAM.^[31] Policy updates in 2024 enhanced protections against child exploitation and harmful misinformation, introducing stricter guidelines on disinformation with intent to deceive or endanger, alongside a partnership with the Internet Watch Foundation to improve detection and removal of CSAM through shared best practices and resources.^[31]^[34] Creators bear responsibility for adherence, with the Terms of Service mandating that all users be at least 13 years old (or 16 in the EU) and requiring parental consent for those under 18, while mature streams must include age-restriction labels to prevent underage access.^[35]^[31]

Controversies

Ties to Gambling

Kick was founded and is primarily backed by Ed Craven and Bijan Tehrani, the co-founders of Stake.com, a prominent online cryptocurrency casino.^[36]^[37] This ownership structure has deeply integrated gambling elements into the platform, with Stake branding prominently featured in streams and promotions, including dedicated advertising slots and sponsored content.^[3] From its launch in December 2022, Kick has permitted gambling content on its platform, in contrast to competitors like Twitch, which banned unlicensed gambling streams including those on Stake.com in October 2022.^[38] Streamers often integrate live betting sessions directly into broadcasts, using Stake.com interfaces to place wagers in real-time, which enhances viewer engagement but raises ethical concerns.^[36] Some high-profile contracts, such as that of streamer Nickmercs in 2023, have included provisions for gambling streams as part of promotional obligations tied to Stake sponsorships.^[39] A notable controversy emerged in 2023 regarding the exposure of underage viewers to gambling content, particularly through popular Kick streamers like xQc and Adin Ross, whose audiences include a significant proportion of minors.^[38] Critics argued that the platform's lax policies facilitated the normalization of gambling among young audiences, prompting calls for stricter age verification and content restrictions. In response, Kick introduced rules in late 2024 requiring gambling streams to feature sites with ID verification to mitigate minor access, though enforcement remains debated.^[37] Gambling-related sponsorships and advertisements, primarily from Stake.com, form a substantial portion of Kick's funding, enabling its generous 95/5 revenue split for creators and aggressive signing bonuses.^[40] This financial model has been credited with Kick's rapid growth but also scrutinized for prioritizing gambling promotion over user safeguards. Regulatory challenges have arisen due to these ties, with Stake.com facing investigations and license revocations in multiple jurisdictions. In the UK, the Gambling Commission accepted the surrender of Stake's license in February 2025 for operating without proper authorization, impacting its promotional activities on affiliated platforms like Kick.^[41]

Incidents and Criticisms

In 2023, controversial streamer Ice Poseidon (Paul Denino) joined Kick and quickly drew attention for streaming content that violated platform guidelines, including a September incident where he arranged and broadcast an encounter with a sex worker as part of a prank, leading to widespread backlash from the streaming community.^[42]^[43] This event prompted several prominent creators to threaten or execute mass departures from the platform, criticizing Kick's perceived leniency toward harmful content and lack of robust safety measures at the time.^[42] A more tragic incident occurred in August 2025, when French streamer Raphaël Graven, known online as Jean Pormanove, died during a nearly 12-day live marathon on Kick that involved extreme challenges, sleep deprivation, and physical abuse from collaborators, such as beatings and paintball shootings; initial findings indicated the death was not due to trauma from these activities.^[44]^[45]^[46] The broadcast continued for hours after his death before being removed, igniting international debates on the platform's responsibility for enabling dangerous content and the need for better mental health safeguards for creators engaging in high-risk streams.^[47]^[48] French authorities launched an investigation into Kick for potential negligence, highlighting how the platform's policies allowed such extreme content to persist unchecked.^[49]^[50] Criticisms of Kick have centered on its allegedly lax moderation, which critics argue fosters a toxic environment rife with harassment, hate speech, and exploitative behavior that other platforms like Twitch more strictly regulate.^[51] For instance, the Graven incident exemplified how insufficient real-time oversight permitted prolonged abuse, contributing to broader accusations that Kick prioritizes unfiltered "free speech" over user safety.^[52] Additionally, 2025 reports revealed widespread viewbotting on the platform, with Streams Charts estimating nearly 3,000 confirmed bot accounts in Q2 alone and over 16% of channels averaging 50+ viewers suspected of inflating metrics to attract sponsorships and deceive audiences.^[53]^[54] This artificial inflation, totaling around 20 million fake watch hours in Q2 2025, undermined trust in Kick's reported growth and viewer engagement figures. In response to these events, Kick expanded its 24/7 support team to handle reports more proactively and introduced enhanced monitoring protocols for live streams, including automated flags for violent or harmful content.^[55] Following the Graven tragedy and related scrutiny, the platform bolstered its creator wellness initiatives, offering mental health resources such as guides on managing stress during streams, access to counseling referrals, and tips for recognizing burnout in high-pressure environments.^[56]

Growth and Impact

User and Viewer Statistics

Kick's user base expanded rapidly in its early years, reaching approximately 10 million registered users worldwide as of mid-2025.^[57] The site supports more than 150,000 daily active streamers as of mid-2025, enabling a diverse range of content creation.^[57] Viewership metrics highlight Kick's rising popularity, with peak concurrent viewers reaching a record 4.6 million on October 19, 2025, surpassing the previous August 2025 high of 2.57 million.^[24] Monthly hours watched averaged around 281 million in January 2025, increasing to 518 million by October 2025.^[58]^[59] Quarterly totals further underscore this trajectory, with Q2 2025 reaching 1 billion hours watched.^[60] The platform's audience demographics skew predominantly male, comprising approximately 74% of users, with the largest age group being 18- to 24-year-olds and about 60% overall falling between 18 and 34.^[61] Kick maintains a strong presence in North America and Europe, where a significant portion of its traffic originates.^[57] Key milestones include surpassing 2 billion total hours watched in 2024 and achieving over 1 billion hours watched in a single quarter during Q2 2025.^[62] In Q3 2025, Kick ranked as the fourth most-watched livestreaming platform globally, with September hours watched at 511 million.)^[63] These figures position Kick as a competitive alternative in the live streaming market, though it trails established leaders in overall scale.

Competition with Other Platforms

Kick has positioned itself as a direct challenger to established live streaming platforms like Twitch and YouTube by offering more favorable terms to creators, particularly through its 95/5 revenue split on subscriptions, which contrasts sharply with Twitch's standard 50/50 model.^[64] This incentive has successfully lured high-profile streamers away from Twitch, including xQc with a reported $100 million non-exclusive deal and MrBeast for a one-time exclusive charity stream in August 2025, contributing to Kick's rapid creator acquisition.^[65]^[66] However, Twitch maintains a dominant audience, boasting over 240 million monthly active users in 2025, compared to Kick's smaller but growing viewer base of approximately 10 million registered users.^[67]^[57] In competition with YouTube, Kick emphasizes real-time live interaction and creator-focused monetization to differentiate itself, appealing to gamers and IRL streamers seeking immediate engagement without the broader ecosystem's distractions. YouTube, with its seamless integration of video-on-demand (VOD) content alongside live streams, holds an advantage in discoverability and long-term content archival, driving higher overall viewership through algorithmic recommendations.^[68] This has allowed YouTube Gaming to secure about 23% of the live streaming market share in 2025, leveraging its parent company's vast 2.5 billion monthly users for cross-promotion.^[69] Kick's competitive strategies include permitting multi-platform streaming since 2023, enabling creators to simulcast on Twitch, YouTube, and other sites without exclusivity penalties for non-partnered accounts, a flexibility that Twitch only extended to affiliates in late 2023.^[13] Additionally, aggressive marketing through lucrative signings and offers to high-profile streamers, such as xQc, and rejected offers to Adin Ross, Kai Cenat, and iShowSpeed totaling $140 million collectively, has helped Kick challenge the incumbents' dominance by building buzz and cross-platform visibility.^[70] By mid-2025, Kick had captured approximately 5.5% of the global live streaming market, according to industry analytics, marking significant growth from its 2023 launch while Twitch and YouTube together command over 70% of watch hours.^[69] This share reflects Kick's focus on underserved niches like gambling-adjacent content and creator payouts, though it trails in overall scale and established community infrastructure.^[71]

References

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How to become a KICK Partner · Stream for at least 30 hours and have at least 250 unique chatters in the last 30 days · Have at least 25 active subscribers & at ...Missing: 24/7 uptime
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Streaming Shockwave: MrBeast Signs Exclusive Deal with Kick.com
Aug 22, 2025 · ... $5 million mark is reached ... Fellow streamer and Kick partner Trainwreckstv jumped in with $1.1 million, and finnbags donated $1 million.
[63]
Twitch Statistics 2025 [Users & Growth Data] - DemandSage
Jul 14, 2025 · Twitch has over 240 million monthly active users in 2025, with 35 million logging in daily and 2.55 million watching simultaneously.
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Kick Statistics Statistics: ZipDo Education Reports 2025
May 30, 2025 · Kick boasts 10 million+ users, 150,000+ daily streamers, and 500 million monthly views. Collector: Alexander Eser. Published: 5/30/2025. Key ...
[65]
Kick vs Twitch vs YouTube: Complete 2025 Streaming Platform Guide
Sep 13, 2025 · Kick offers the best creator payout with a 95/5 revenue split. · Twitch dominates western livestreaming communities, while YouTube excels with on ...
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34 Live Streaming Statistics (2025 Data + Trends) - Adam Connell
Mar 6, 2025 · Kick offers the most generous revenue share of any live streaming platform. Creators on Kick keep 95% of their subscription revenue. This ...Live Streaming Usage... · 16. Twitch Has Around 2.3... · 28. 27% Of Streamers Go Live...<|separator|>
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Kick offered big stream deal to Adin Ross, iShowSpeed, Kai Cenat
Jul 18, 2025 · According to Adin Ross, Kick CEO Eddie Craven collectively offered $140 million to iShowSpeed, Kai Cenat, and Ross to stream on Kick. In a ...
[68]
Q2 2025 Global Livestreaming Landscape - Streams Charts
Jul 10, 2025 · Explore the Q2 2025 global livestreaming landscape with over 29.6B Hours Watched. Discover how Kick surpassed 1B HW, joining YouTube, ...