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LendingTree

LendingTree, Inc. (NASDAQ: TREE) is an American company that operates as an connecting consumers with a network of over 500 lenders and financial partners to compare and apply for various loan and insurance products. Founded in 1996 by Doug Lebda, the company is headquartered in , and focuses on empowering users to make informed borrowing decisions through choice, education, and tools like free credit scores and monitoring. Rather than directly lending money, LendingTree acts as an intermediary, enabling comparison shopping for products such as mortgages, auto loans, personal loans, credit cards, small business loans, student loans, home equity lines, insurance quotes, , and credit repair services. The company structures its operations across three main segments: , which includes purchase mortgages, refinance mortgages, and loans and lines of credit; , encompassing cards, personal loans, student refinance loans, auto loans, deposit accounts, and loans; and , offering quote and services through platforms like QuoteWizard and ValuePenguin. This model has positioned LendingTree as a leader in the online lending space, serving millions of customers annually by simplifying access to competitive rates and terms from multiple providers. Since its inception, LendingTree has evolved from a in online comparisons to a comprehensive platform, emphasizing transparency and through expert-reviewed content and personalized recommendations. As of 2025, it continues to innovate in , supporting users in key life moments like home buying, , and needs, while maintaining a commitment to ethical practices and community involvement.

Overview

Business Model

LendingTree operates as an online financial that connects consumers seeking loans and other financial products with multiple lenders and service providers, functioning primarily as a intermediary. Consumers submit online requests for quotes through LendingTree's websites, applications, or toll-free numbers, after which the company's matches these inquiries with relevant network partners—approximately 430 in total—offering competitive offers for products such as mortgages, personal loans, and . This process allows consumers to compare multiple options without direct lender outreach, while LendingTree earns revenue by facilitating these connections rather than originating loans itself. The core revenue streams derive from fees paid by lenders and partners upon successful consumer interactions, including upfront match fees for each qualified lead, pay-per-click or pay-per-call charges for directing traffic, pay-per-lead fees for detailed consumer information, and commissions on closed loans or insurance policies. In the Home segment, for instance, up to five match fees can be generated per consumer request, reflecting the model's scalability across multiple partners. Variable marketing expenditures, which constitute a significant portion of operating costs, are directed toward advertising and direct marketing to drive consumer traffic to the platform, with these costs adjustable based on performance to optimize profitability. Proprietary algorithms further enhance match-making efficiency, prioritizing relevant partners to boost conversion rates and lender satisfaction. Originally launched in 1998 with a focus on leads following its founding in 1996, LendingTree's model has evolved into a multi-product by the , incorporating and expanding into segments like loans and since around 2012 to diversify beyond interest-rate-sensitive demand. This shift has enabled a more balanced revenue mix, with total revenue reaching $900.2 million in across ($128.9 million), ($222.5 million), and ($548.7 million) segments. As of Q3 2025, cumulative stood at 33.6 million, reflecting ongoing growth. Key operational metrics include consumer traffic volume, exemplified by the addition of 3.1 million new users in , and conversion rates, such as the 0.9 million platform users who initiated transactions that year. The model's performance remains highly sensitive to environments, as elevated rates—averaging 6.9% for 30-year fixed s in —reduce loan demand, particularly for , which fell to 15% of originations in from 30% in , impacting lead volume and revenue.

Services Offered

LendingTree operates as an financial that connects U.S. consumers with a network of approximately 430 lenders and partners, enabling users to compare and apply for various products without LendingTree engaging in . The platform emphasizes competitive rates and terms through a streamlined digital process, targeting individuals seeking accessible financing options for personal and household needs. The core loan categories include mortgages for home purchases and , where users can receive multiple quotes for fixed-rate or adjustable-rate options based on their profile. Personal loans are available for , home improvements, or other unsecured needs, with loan amounts typically ranging from $1,000 to $50,000 and terms up to seven years. Auto loans facilitate vehicle financing through new or used car purchases, offering rates influenced by factors like vehicle age and borrower . Credit cards are compared across rewards, cash-back, and balance-transfer varieties to help users find cards suited to spending habits and limits. loans, including options for undergraduates, graduates, or parents, provide alternatives to with variable or fixed rates. loans and lines of credit (HELOCs) allow homeowners to borrow against property value for renovations or large expenses, often at lower rates than unsecured loans. In financing, LendingTree expanded offerings post-2020 to include lines of , loans, and SBA-backed options for startups and established enterprises, with amounts from $1,000 to $5 million to support , equipment, or expansion. This service caters to owners needing flexible, quick-access capital without requiring collateral in many cases. Insurance services are provided through the subsidiary QuoteWizard, acquired in 2018, which generates quotes for auto, home, , and coverage from multiple carriers, helping consumers identify cost-effective policies. QuoteWizard's platform focuses on personalized comparisons, factoring in location, driving history, and coverage needs to streamline the shopping process. Additional tools enhance user engagement, such as the free LendingTree app for monitoring, which provides real-time alerts, fraud detection, and personalized recommendations to improve credit health without impacting scores. The platform also offers financial education resources, including guides on budgeting, , and basics, alongside comparison features for deposit accounts like high-yield savings and , as well as retirement options such as . These elements promote informed for long-term financial planning.

History

Founding and Early Years

LendingTree was founded in 1996 by Doug Lebda in , initially under the name CreditSource USA. Motivated by his own frustrating experience navigating the traditional process, which involved opaque pricing and multiple in-person bank visits, Lebda sought to create a transparent online platform for comparing offers. He began with modest resources, investing $500 in ads during 1996-1997 to conduct and validate consumer interest in digital shopping. Jamey Bennett served as a co-founder, bringing prior entrepreneurial experience to support the venture's early development. The company's online launched nationally in 1998, pioneering the first internet-based service that connected consumers directly with multiple lenders. This innovation addressed the inefficiencies of the pre-internet lending landscape by allowing users to submit a single application and receive competing offers, streamlining what had been a cumbersome process. Early operations focused on building a network of lenders, with the emphasizing data collection—such as names, addresses, Social Security numbers, and credit scores—to refine customer acquisition strategies and model costs. By 2000, LendingTree had achieved rapid growth, expanding its lender to more than 100 partners, including like PeopleFirst.com for auto loans, which enabled broader consumer access to competitive rates. The company went public that year via an on the , marking a key milestone amid the dot-com boom. However, the pre-IPO period presented significant challenges, as the bootstrapped startup navigated the volatile late-1990s landscape, relying on limited and innovative to scale technology and operations without substantial . This era tested the company's resilience, setting the foundation for its role as an early disruptor.

IAC Ownership and Spin-Off

In May 2003, IAC/InterActiveCorp (now IAC Inc.) announced its acquisition of for a stock deal valued in the range of $626 million to $734 million, with the transaction completed on August 8, 2003, integrating the online lending marketplace into IAC's portfolio of internet services. This move positioned within a larger conglomerate, providing scale and synergies with IAC's other digital properties. During the ownership period from 2003 to 2008, LendingTree leveraged IAC's extensive resources to invest in technology infrastructure and amplify marketing campaigns, supporting operational enhancements and broader market reach. The company underwent a structural by converting to a (LendingTree, LLC) in December 2004, while expanding its offerings beyond mortgages through key acquisitions such as Home Loan Center in December 2004, which enabled direct capabilities. Further diversification included the launch of RealEstate.com in spring 2004, incorporating listings and services to complement its core lending exchange model. On August 20, 2008, IAC completed the of LendingTree as an independent via a tax-free distribution of shares to IAC shareholders, establishing Tree.com, Inc. as the new parent entity and restoring full operational autonomy. The company's began trading on the Global Select Market under the "TREE" the following day. This separation coincided with the onset of the , which severely disrupted the sector; in response, LendingTree prioritized cost efficiencies and profitability by streamlining operations and emphasizing its non-mortgage product lines.

Post-2008 Growth and Recent Events

Following the , which severely disrupted the mortgage market central to LendingTree's early operations, the company navigated significant challenges as home lending volumes plummeted amid widespread foreclosures and tightened credit standards. As part of Tree.com at the time, LendingTree's overall revenue dipped slightly to approximately $217 million in 2009 from $229 million the prior year, reflecting the broader contraction in consumer finance activity. To recover, the company shifted focus toward diversification into non-mortgage consumer finance products, such as personal loans, credit cards, and auto financing, which helped stabilize and expand its marketplace beyond housing-related services. This strategic pivot contributed to steady revenue growth through the early , even as the economy slowly rebounded. By 2013, revenues for the LendingTree business reached $139.5 million, increasing to $167.4 million in 2014 following the from IAC into an independent , and further climbing to $253.7 million in 2015—a more than 80% rise over two years driven by broader product adoption and recovering consumer confidence. The diversification efforts reduced vulnerability to market fluctuations, with non-mortgage segments beginning to account for a larger share of overall business, laying the groundwork for sustained expansion into a multi-product platform. In the , LendingTree accelerated its to enhance user accessibility and engagement, investing heavily in lications and data-driven technologies. The company launched its first focused on shopping in 2014, enabling consumers to compare offers on smartphones and tablets amid rising mobile internet usage. By 2014, it introduced a platform that used consumer data to tailor loan recommendations, improving match rates and user satisfaction across products like personal loans and credit cards. These initiatives extended into AI-enhanced features by the mid-2010s, such as algorithmic matching for credit offers, which optimized the online marketplace for faster, more relevant comparisons and supported revenue growth through higher conversion volumes. Recent milestones underscore LendingTree's maturation as a diversified leader. In its third-quarter 2025 earnings report, the company achieved total revenue of $307.8 million, an 18% increase year-over-year, with the segment delivering a record $203.5 million—up 20% and representing over 66% of overall revenue—solidifying its position as the market leader in online insurance quote aggregation. This performance highlights the success of revenue diversification, as and consumer segments now dominate, significantly reducing historical reliance on volatile leads, which contributed just 12% of Q3 revenue. A pivotal event in 2025 occurred on October 12, when LendingTree founder and CEO Doug Lebda died at age 55 in an accident on his family farm in , with no foul play suspected. Lebda's passing, announced by the company the following day, prompted an immediate leadership transition, with Scott Peyree appointed as CEO and Steve Ozonian as Chairman, alongside reflections on his role in steering LendingTree through the post-crisis era to its current scale.

Acquisitions

Lending and Credit Expansions

LendingTree pursued strategic acquisitions in the mid-2010s to expand its core offerings in lending and credit services, focusing on platforms that provided specialized and comparison tools for consumers seeking loans and credit products. In May 2016, LendingTree acquired certain assets of SimpleTuition, Inc., a leading online platform for s that had assisted over 20 million students and parents since its launch in 2006. The deal, valued at $5 million in cash consideration, enabled LendingTree to enter the student loan comparison market by integrating SimpleTuition's established network of lenders and educational resources. Later that year, in November 2016, the company acquired Iron Horse Holdings, LLC, operating as CompareCards, for an initial $85 million in cash, with potential additional payments of up to $45 million contingent on performance targets in 2017 and 2018, bringing the total possible value to $130 million. This acquisition bolstered LendingTree's lead generation capabilities, leveraging CompareCards' technology and relationships with over 100 issuers to target prime-credit consumers in the competitive online credit card space. Building on this momentum, LendingTree expanded into deposit-related services in June 2017 by acquiring certain assets of Deposits Online, LLC, doing business as DepositAccounts.com, for $24 million in cash at closing plus up to $9 million in contingent consideration, for a total potential value of $33 million. DepositAccounts.com, a prominent online resource for comparisons, enhanced LendingTree's marketplaces for savings accounts and certificates of deposit (), providing consumers with tools to compare rates from thousands of banks and credit unions. In September 2017, LendingTree further diversified its lending tools through the acquisition of non-lending assets from Snap Capital LLC (SnapCap), a tech-enabled platform connecting business owners with lenders, for $12 million in upfront cash and up to $9 million in contingent payments based on milestones, totaling up to $21 million. SnapCap's high-touch model and data-driven matching system complemented LendingTree's existing offerings, improving access to financing for small enterprises. These acquisitions significantly broadened LendingTree's footprint in , , and lending, as well as and deposit products, by incorporating specialized lead networks that drove higher consumer engagement and lender partnerships. The integrations contributed to revenue diversification and strengthened LendingTree's position as a comprehensive online lending marketplace, with notable growth in and segments following the deals.

Insurance and Diversification Acquisitions

LendingTree expanded its portfolio beyond traditional lending through strategic acquisitions focused on and ancillary , aiming to diversify revenue streams and mitigate exposure to volatile and markets. A pivotal move was the 2018 acquisition of QuoteWizard.com, LLC, for approximately $370 million, which introduced auto, home, and quote and capabilities, marking the company's significant entry into the insurtech sector. This deal enhanced LendingTree's ability to connect consumers with providers, leveraging its existing marketplace infrastructure for broader financial product distribution. Building on this foundation, LendingTree acquired Value Holding Inc., the parent of ValuePenguin.com, in January 2019 for $105 million, integrating a platform known for unbiased reviews and comparisons of products alongside other options. ValuePenguin's content-driven approach complemented QuoteWizard's , allowing LendingTree to offer comprehensive guidance and strengthen user trust in non-lending services. Earlier, in June 2017, the company purchased MagnifyMoney for about $39.5 million, a providing on banking, cards, and loans, which broadened its diversification into general financial education and product recommendations. Between 2017 and 2018, LendingTree completed a peak of four acquisitions each year, including smaller integrations like DepositAccounts.com and My LendingTree enhancements, contributing to a total of 13 acquisitions by late 2018 with no further major deals reported through 2025. These efforts shifted the company's revenue composition, with the segment growing to represent over 66% of by the third quarter of 2025, up from negligible levels pre-2018. The strategic rationale behind these insurance and diversification acquisitions centered on reducing reliance on cyclical lending markets, which had proven vulnerable during economic downturns, while capitalizing on opportunities through shared consumer data and traffic. By integrating insurtech platforms, LendingTree aimed to create a more resilient, multi-product that drove higher user engagement and long-term profitability across .

Leadership

Founders and Historical Executives

Douglas R. Lebda founded LendingTree in 1996 after experiencing frustration with the opaque and inefficient process of shopping for a during his own purchase. Initially named Lewisburg Ventures and later rebranded as CreditSource USA before becoming LendingTree, the company was established with a modest $3,000 investment in , aiming to create an online platform that connected consumers with multiple lenders to foster competition and transparency in borrowing. Lebda, who held a in and business administration from (1992), brought prior experience as an auditor and consultant at PricewaterhouseCoopers, where he honed his expertise in . He served as the company's CEO from its launch through its early growth, guiding it to a successful IPO in 2000. Lebda co-founded the venture with Tara Garrity, who handled operational aspects and served as an early secretary for the entity, and Jamey Bennet, who contributed to the technological development of the . This core team focused on building the infrastructure for what would become a pioneering online , launching nationwide in 1998 and facilitating millions of requests by the early . Following LendingTree's acquisition by IAC/InterActiveCorp in 2003, leadership transitioned to support integration within the larger . Lebda continued as CEO initially but stepped into broader roles at IAC, including president and from 2005 to 2008. In 2007, C.D. , a veteran executive from Corp., was appointed CEO of LendingTree to oversee operations during a period of , including significant staff reductions aimed at improving efficiency. served in this role for about a year before transitioning to vice chairman, contributing to the unit's stability under IAC ownership. After the 2008 spin-off from IAC, which reestablished LendingTree as an independent public company (trading as TREE), Lebda returned as CEO and chairman, leading efforts to scale the business amid the . Key executive hires during 2008–2015 bolstered operational expansion, including David Norris as president of LendingTree Loans in 2008 to drive lending partnerships, and CFOs such as (2011–2015), who managed financial strategy during recovery and growth phases, followed by Gabriel Dalporto in 2015 to support technological investments and marketplace enhancements. These appointments enabled the company to navigate post-crisis challenges and broaden its offerings beyond mortgages. Lebda's enduring vision emphasized an accessible, data-driven online ecosystem that empowered consumers, evolving LendingTree from a mortgage-focused service into a comprehensive platform encompassing personal loans, credit cards, and comparisons by the mid-2010s. He remained CEO until his passing in October 2025.

Current Leadership as of 2025

Following the unexpected death of founder and long-time CEO Doug Lebda on October 12, 2025, in an accident, LendingTree's swiftly appointed Scott Peyree as President and Chief Executive Officer effective October 13, 2025. Peyree, who had served as the company's since joining in 2020, brings over two decades of experience in and marketplaces, including founding the online insurance platform QuoteWizard, which LendingTree acquired in 2019. Peyree was also appointed to the . In conjunction with Peyree's appointment, the board named Steve Ozonian as Executive Chairman to ensure leadership continuity. Ozonian, a lead since 2023, previously held executive roles at Services and , providing seasoned oversight in . The board itself remains stable, comprising seven including Gabe Dalporto, Thomas M. Davidson Jr., Mark Ernst, Robin Henderson, Diego Rodriguez, Saras Sarasvathy, and G. Kennedy Thompson, with no immediate changes announced post-transition. The executive team under Peyree emphasizes experienced professionals in and consumer finance, supporting operational continuity amid the leadership shift. Key members include Jason Bengel, Arun Sankaran, and Heather Novitsky, all with backgrounds in scaling digital financial platforms. LendingTree's third-quarter 2025 earnings report, released on October 30, 2025, underscored this interim stability, noting strong revenue growth of 18% year-over-year to $307.8 million and a return to profitability with adjusted EBITDA up 48%, despite the recent executive change. As a -listed (ticker: ), LendingTree maintains robust through its board committees, including the —chaired by Ozonian—which oversees financial reporting and internal controls, and the Compensation Committee, responsible for executive pay and incentives aligned with shareholder interests. These structures, compliant with listing standards, facilitate ongoing strategic oversight and in the post-transition period.

Controversies

Data Breaches

LendingTree has experienced multiple data breaches, with notable incidents in and that compromised customer information and prompted security enhancements. In February , LendingTree detected a code vulnerability on its that led to unauthorized access to of approximately 70,000 customers, though a related lawsuit alleged the breach affected up to 200,000. The exposed information included names, addresses, dates of birth, and Social Security numbers. LendingTree notified affected individuals and conducted an investigation, ultimately settling related claims for $875,000 in 2023 without admitting liability. There was no reported evidence of data misuse from this incident. A more significant breach occurred in June 2024 involving LendingTree's subsidiary QuoteWizard, stemming from a broader campaign targeting cloud storage accounts. Hackers exploited unpatched instances lacking , using stolen credentials obtained via infostealing to QuoteWizard's as early as mid-April 2024. LendingTree confirmed unauthorized on June 7, 2024, potentially affecting millions of QuoteWizard users with exposure of sensitive details such as names, addresses, phone numbers, dates of birth, numbers, Social Security numbers, partial numbers, quotes, and information. By June 26, 2024, approximately 2 terabytes of the stolen were auctioned online for $2 million on a cybercrime forum. In response to the 2024 incident, LendingTree launched an internal investigation, notified potentially impacted users, and collaborated with Snowflake to reset credentials and implement multifactor authentication across affected accounts. The company also enhanced its overall security measures to prevent future vulnerabilities. No evidence of data misuse has been identified in this breach, though it has contributed to increased regulatory scrutiny on cloud providers like Snowflake for inadequate default security protections.

Legal Challenges

In the wake of the 2024 Snowflake data breach, LendingTree and its subsidiary QuoteWizard faced multiple class action lawsuits filed in early 2025, alleging negligence in securing customer personal and financial information stored on the cloud platform. These suits claim that the companies failed to implement adequate multi-factor authentication and other security measures, leading to the exposure of data for potentially millions of consumers. On October 31, 2025, a U.S. District Court in Montana denied LendingTree's motion to compel arbitration, ruling that the claims could proceed as part of the multidistrict litigation In Re: Snowflake, Inc., Data Security Breach Litigation, with no settlement or mediation reported as of that date. Earlier, a data breach impacting approximately 70,000 LendingTree customers—though alleged to affect up to 200,000 in related litigation—prompted litigation accusing the company of inadequate data protection and delayed disclosure. The case, Lamie et al. v. LendingTree, LLC, was resolved through , culminating in a court-approved $875,000 in 2023 that offered class members up to $10,000 in reimbursement for documented economic losses from or , plus credit monitoring services. In the 2010s, LendingTree encountered challenges over its lead-generation and sharing practices, including unauthorized access to by employees and deceptive handling of loan inquiries. A notable came in 2010, when LendingTree paid $1,150,000 to settle claims with the regarding misleading lending practices under its Home Loan Center subsidiary. LendingTree has also faced regulatory oversight from the on data privacy and advertising transparency, particularly in how it discloses lead-sharing with partners and handles consumer financial information. As of November 2025, no major fines or enforcement actions have resulted from these inquiries, though the company has responded to breaches by bolstering compliance, including increased investments in cybersecurity infrastructure, employee training, and third-party audits as detailed in its annual filings. Minor concerns regarding potential antitrust issues in lender network partnerships have arisen but were addressed without formal penalties or litigation.

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