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MNC Vision


PT MNC Vision Networks Tbk, operating under the brand MNC Vision, is an Indonesian subscription-based media company specializing in pay television services. It pioneered direct-to-home (DTH) satellite television in Indonesia, commencing commercial operations in 1994 as Indovision before being acquired and rebranded by the MNC Group. As a subsidiary of PT Global Mediacom Tbk within the broader MNC Asia Holding conglomerate, MNC Vision dominates the postpaid DTH pay TV market, offering over 130 channels including extensive national Indonesian programming alongside international content. Its services have expanded to encompass internet protocol television (IPTV), fixed broadband, fiber-optic TV, and over-the-top (OTT) streaming via Android boxes and mobile applications, serving millions of households with multi-screen viewing options.

History

Founding and early operations as Indovision (1994–2000s)

PT MNC Sky Vision, established in 1988, initiated marketing of its satellite-based pay TV service under the Indovision brand in early 1994, marking Indonesia's entry into direct-to-home satellite television. The service officially launched on 16 January 1994 as the country's inaugural provider of subscription-based satellite TV, employing C-band direct broadcast satellite technology via the Palapa C-2 satellite to deliver an initial lineup of five analog channels. These included international content through partnerships secured prior to launch, such as deals with Turner Broadcasting System and ESPN Asia from October 1991, and HBO Asia from October 1993, introducing channels like CNN, HBO, and sports programming to Indonesian households. The adoption of C-band transmission enabled Indovision to circumvent the infrastructural constraints of terrestrial broadcasting, which were particularly acute in Indonesia's geographically dispersed , allowing signals to reach remote areas without the need for extensive ground-based networks. This technological approach facilitated broader accessibility compared to alternatives, though it required subscribers to install dedicated satellite dishes and decoders. Early operations encountered hurdles typical of introducing paid television in an , including elevated upfront costs for decoding equipment and monthly fees that deterred widespread uptake amid competition from established broadcasters. Piracy posed an immediate threat, with illegal decoders enabling unauthorized reception; by 1998, such devices were distributing Indovision's 23-channel service to approximately 100,000 households in the alone, underscoring vulnerabilities in signal security. The exacerbated these issues, constraining economic conditions and tempering subscriber acquisition against initial projections.

Expansion, challenges, and pre-acquisition developments (2000s–2016)

In the early , Indovision underwent significant ownership changes that facilitated expansion, with affiliates of the MNC Group acquiring stakes starting in 2001 and achieving full subsidiary status by 2006. This transition supported operational scaling amid Indonesia's recovering post-1997 economy, enabling the company to leverage improved infrastructure for broader . Subscriber numbers grew from approximately 40,000 in 2004 to 500,000 by late 2008, reflecting aggressive marketing and service enhancements targeted at urban households. To address affordability barriers and capture lower- and middle-income segments, Indovision launched Top TV in 2008 as a budget-oriented direct-to-home (DTH) using Ku-band , which required smaller, cheaper satellite dishes compared to traditional C-band setups. This initiative complemented Indovision's premium offerings and contributed to sustained subscriber growth, achieving a (CAGR) of nearly 40% from December 2007 to December 2013. Ku-band deployment, including dedicated transponders for specialized packages like Oriental content, improved signal reliability and accessibility in diverse terrains, aligning with rising demand for pay TV in Indonesia's geography. Challenges persisted, including competition from television and illegal signal decoding, which eroded potential revenues and necessitated ongoing enforcement under Indonesian regulations. The 2008 global financial crisis had limited direct impact on Indovision due to Indonesia's resilient GDP of around 6% that year, though the company adjusted pricing strategies to maintain affordability amid fluctuating consumer spending. Technological upgrades, such as migration to MPEG-4 compression via partnerships like NDS, enabled introduction of high-definition () channels and interactive services by the early , enhancing viewer engagement but requiring capital investment amid regulatory hurdles for foreign content approvals, which occasionally delayed channel launches and affected lineup diversity.

Acquisition by MNC Group and rebranding (2017–2019)

On December 12, 2017, PT MNC Sky Vision Tbk, a of MNC Group, merged its pay-TV services Indovision, Top TV, and Oke Vision into a unified called MNC Vision. This internal consolidation aimed to streamline operations within the MNC media ecosystem, leveraging shared infrastructure and content resources to enhance service efficiency. The rebranding positioned MNC Vision as a modernized provider aligned with evolving market demands and technological advancements. The merger facilitated synergies across MNC Group's portfolio, including cross-promotion opportunities with terrestrial broadcasters such as and , which helped integrate premium content offerings with broader audience reach. Post-merger, efforts focused on unifying channel lineups and subscriber management systems to retain existing customers during the transition, though specific short-term impacts on subscriber numbers were not publicly detailed in immediate reports. By 2018, the rebranded entity emphasized expanded access to local and international programming, capitalizing on MNC's content production capabilities to differentiate from competitors. Through 2019, MNC Vision continued operational integration, incorporating feedback from the to refine service delivery and bundling options, thereby strengthening its competitive stance in Indonesia's satellite pay-TV sector. This period marked a shift toward a more cohesive brand identity under MNC Group, prioritizing cost efficiencies from merged operations without reported major disruptions to core satellite transmission.

Digital transformation and recent expansions (2020–present)

In response to rising digital consumption trends and behaviors, MNC Vision accelerated its pivot to over-the-top () services with the 2020 launch of Vision+, a streaming platform offering multi-device access to linear channels, video-on-demand content exceeding 10,000 hours, and live events, integrated with its satellite pay TV ecosystem. This initiative, which grew to 1.5 million paid subscribers by late 2020 amid COVID-19-driven shifts toward home-based streaming, enabled bundling with traditional subscriptions to retain users seeking flexibility over rigid models. To support scalable delivery, MNC Group migrated Vision+'s infrastructure to (AWS) in a process completed within four months, leveraging tools like AWS Elemental MediaConvert for video processing and for distribution, yielding a 700% surge in transaction volumes and 20-fold capacity for concurrent viewers during peaks, such as major sports broadcasts. These enhancements reduced video start times by 60% and playback errors by 40%, facilitating reliable multi-screen experiences that countered fragmentation from free alternatives by prioritizing premium, low-latency content convergence. Expansions post-2020 emphasized subscriber acquisition through K-Vision integration, leveraging its prepaid Ku-band base to add entry-level users and drive bundling, with overall pay TV households projected to reach 13 million by 2025 at a 5.4% from 2020 levels. In 2024, Vision+ expanded via exclusive , streaming all 51 matches live and boosting engagement through ancillary highlights and analysis, which contributed to paid subscribers climbing to over 4 million by mid-2025. This sports-focused strategy, amid broader revenue growth from SVOD up 74% year-over-year in early 2025, underscored causal adaptations to competitive pressures by monetizing high-value exclusives that free platforms cannot replicate, thereby stabilizing revenue against and ad-supported rivals.

Corporate Structure and Ownership

Parent company: MNC Group

, formally PT MNC Asia Holding Tbk, was founded in 1989 by as a securities company and listed on the in 1997, subsequently expanding into media and entertainment to become Indonesia's largest integrated in the sector. The group encompasses television networks including , , GTV, and , alongside radio, digital platforms, and content production arms, generating consolidated revenues of IDR 7.78 trillion in 2023. This structure supports MNC Vision through upstream control of programming and distribution synergies. MNC Group maintains a in PT MNC Vision Networks Tbk (IDX: IPTV), the direct parent of MNC Vision, enabling from content creation in its TV subsidiaries to pay TV delivery. Such integration streamlines operations by minimizing intermediary costs and ensuring prioritized channel carriage, as evidenced by cross-promotions across RCTI, GTV, and feeds into pay TV ecosystems; however, it carries risks of under Indonesia's , which bans vertical restraints that restrict market access or harm rivals, though no specific violations by MNC Group have prompted enforcement as of 2025. Tanoesoedibjo's founding of the (PSI) in 2014 links corporate strategy to political leverage, with disclosures showing outlets aligning coverage to bolster party visibility and influence regulatory approvals for licensing and use. This dynamic empirically favors operational stability via favorable policies but introduces causal biases in editorial control, diverging from pluralistic standards in less affiliated outlets.

Subsidiaries, brands, and key leadership

PT MNC Vision Networks Tbk maintains full or near-full ownership of subsidiaries integral to its pay TV, , and operations, with stakes typically at 99.99%. These include PT MNC Sky Vision Tbk, focused on transmission and direct-to-home services; PT MNC Kabel Mediacom Tbk, providing and internet ; PT Digital Vision Nusantara, supporting content distribution; PT Mitra Operator Lokal, handling local network operations; and PT Nusantara Vision, aiding regional service expansion. The company operates distinct brands aligned with subscription models and delivery methods. MNC Vision targets premium post-paid subscribers with curated packages, while K-Vision caters to pre-paid users emphasizing affordability and accessibility in mass markets. Vision+ functions as the primary over-the-top streaming service, aggregating on-demand content and live , and MNC Play delivers IPTV bundled with . Supporting brands include Playbox for set-top devices and Vision Picture for specialized content feeds. Leadership centers on Endang Mayawati as President Director (Direktur Utama), appointed to steer strategic integration post-MNC Group acquisition, with concurrent roles in subsidiaries like PT MNC Kabel Mediacom to align pay TV and digital growth. Herman Kusno, Vice President Director since around 2020, oversees finance and operations, leveraging prior experience in media infrastructure. The , including figures like Adita Widyansari and Vera Tanamihardja, emphasizes content acquisition and technology upgrades, while commissioners such as Ruby Panjaitan ensure governance ties to parent PT Global Mediacom Tbk. Hari Susanto leads K-Vision as CEO, driving pre-paid expansion amid shifts to hybrid models. Organizational refinements in 2023 prioritized digital synergies, consolidating under Vision+ to bolster subscriber retention amid streaming competition.

Services and Offerings

Satellite pay TV and channel lineup

MNC Vision's satellite pay TV service features tiered subscription packages designed primarily for family audiences in , offering a mix of local and international channels with an emphasis on , education, and child-friendly programming. The flagship Vision Family package, costing IDR 1.1 million for a 12-month subscription, includes premium channels across multiple genres, providing comprehensive access to over 90 channels suitable for all ages. This package highlights family-oriented content, such as dedicated kids' blocks with educational and animated shows, alongside general from MNC Group affiliates. Core packages like Vision Family and add-ons such as (IDR 39,000 per month) deliver 100+ channels in total, integrating terrestrial signals with paid premium tiers. Local Indonesian channels, including , , GTV, and from the MNC Group, form the backbone for national news, dramas, and variety shows, ensuring cultural relevance for Indonesian households. International channels like , , and add global appeal, with pricing starting around IDR 100,000 monthly equivalent for basic access when bundled annually. Channel categories are diverse yet family-focused, covering kids and toddler programming (e.g., , , , Kids Channel), movies (e.g., Family, Celestial Movies), general entertainment, sports, news, knowledge, lifestyle, music, and HD variants. The lineup prioritizes HD upgrades for select channels, such as Vision Prime HD and Signature, to enhance viewing quality, with approximately 29 HD options available across packages. Kids and family content constitutes a significant portion, including safe, age-appropriate animations and educational series to cater to parental preferences in . MNC Vision differentiates through exclusive integrations of 24 in-house channels and 14 non-MNC exclusives unavailable on rivals, such as MNC Drama, MNC Muslim, and specialized lifestyle feeds, bolstering its competitive edge in content variety. This setup totals over 150 channels via partnerships, emphasizing empirical balance between local familiarity and international offerings without venturing into adult-oriented or niche extremes.

Radio services

MNC Vision provides channels as an integrated component of its direct-to-home subscription service, transmitted alongside television signals on SES 7 at 108.2°E and accessible via compatible decoders. These audio streams cater to listeners preferring radio content without separate terrestrial or receivers, emphasizing Indonesian and international programming encrypted under for subscriber-only access. The lineup features domestic stations such as V Radio (LCN 502), RDI 97.1 FM (LCN 501), and Sonora FM (LCN 506), which align with MNC Group's radio holdings for localized music, , and talk formats. International options include English for Asia (LCN 516) and (LCN 518), broadening appeal for multilingual audiences. Additional channels like Bens Radio (LCN 512) and RRI Pro 3 (LCN 510) offer niche content, including cultural and . Radio services function as a supplementary offering, bundled within standard TV packages to enhance overall value without distinct pricing tiers, though uptake remains secondary to video demand given the platform's television focus. This integration leverages shared satellite infrastructure, enabling seamless audio decoding on set-top boxes primarily designed for visual media.

Streaming and digital platforms like Vision+

Vision+ serves as the primary over-the-top () streaming service of MNC Vision Networks, delivering video-on-demand (VOD), channels, and original content through internet-connected devices including smartphones, tablets, web browsers, and smart TVs. The platform supports multi-device access with apps available on and , enabling users to stream across ecosystems without reliance on traditional infrastructure. The content library encompasses over 20,000 hours of VOD, comprising MNC Group-produced originals, local series, licensed titles, and catch-up episodes from linear broadcasts. includes more than 110 channels, spanning , , and , with exclusive access to events such as select matches and other competitions. A free tier provides ad-supported access to portions of the VOD catalog and select channels, while subscriptions—starting at approximately IDR 50,000 monthly—eliminate ads, unlock full library access, and include higher-quality streams up to . In February 2024, Vision+ introduced a redesigned interface powered by Mirada technology, enhancing user navigation, content search, and multi-profile support per account, including kid-safe profiles with . These updates incorporated AI-driven engagement tools for personalized content recommendations based on viewing history, alongside expanded sports exclusives to boost retention. Integration with devices like boxes offers bundled premium access, facilitating offline downloads and seamless transitions between live and on-demand viewing. User adoption surged following the platform's 2020 rollout amid , which accelerated shifts in ; by Q2 2024, Vision+ reported over 40 million monthly active users and 30.4 million registered accounts, up from earlier figures reflecting heightened home entertainment demand. Paid subscribers reached 2.5 million by late 2023, supported by transaction volumes that increased 700% after cloud infrastructure migrations handling 20-fold concurrent user spikes.

Technology and Infrastructure

Satellite systems and transmission technology

MNC Vision primarily utilizes the SES-7 satellite, formerly known as Indostar-2 or ProtoStar-2, positioned at 108.2°E, which was launched on June 16, 2009, and operates in the S-band frequency range of approximately 2.17–2.20 GHz for direct-to-home broadcasting. This S-band configuration distinguishes MNC Vision from competitors relying on C-band or Ku-band systems, as S-band signals experience significantly lower attenuation from rain and atmospheric interference prevalent in Indonesia's tropical climate. The technology enables reliable signal propagation over Indonesia's vast archipelago, spanning 13,700 islands and 9.8 million square kilometers, ensuring nationwide coverage including remote rural areas where terrestrial infrastructure like fiber optics is impractical. Transmission employs standards with 8PSK modulation, symbol rates around 22,500, and FEC of 3/4, supporting high-definition and standard-definition channels with effective bandwidth utilization despite the lower frequency's inherent limitations in data capacity compared to higher bands. The higher effective isotropic radiated power (EIRP) of the S-band payload allows for smaller receiving dishes, typically 80 cm in diameter, which facilitates easier installation in diverse terrains from urban centers to isolated villages. This setup contrasts with urban preferences for fiber-based alternatives, where satellite's advantages lie in bypassing line-of-sight obstructions and providing instantaneous deployment without extensive cabling. To secure content, MNC Vision implements encryption integrated into proprietary set-top boxes (STBs) equipped with readers, preventing unauthorized decoding and signal piracy common in systems. These STBs require specific S-band low-noise block downconverters (LNBs) tuned to the 's frequencies, with updates periodically issued to counter decryption attempts and maintain signal integrity. While exact figures are not publicly detailed, S-band's propagation delay remains comparable to other geostationary systems at around 250 milliseconds round-trip, sufficient for broadcast applications but augmented by IP integrations for on-demand services in recent upgrades.

Subscription models and customer access methods

MNC Vision primarily operates on a postpaid subscription model for its direct-to-home service, requiring monthly billing for access to channel packages, while its affiliate K-Vision offers prepaid options for mass-market users. Postpaid plans include tiered packages such as Jawara Vision, which provides hundreds of free channels for the first three months and MNC channels for one year, alongside free installation fees to encourage uptake. varies by package; for instance, add-on packs cost Rp39,000, Rp49,000, or Rp69,000 per month, with base subscriptions starting around Rp99,000 monthly for entry-level access to 70+ channels. Customers access services via a provided box for , often bundled with rental fees incorporated into the subscription cost, enabling connection to a parabolic dish antenna. Installation is typically handled by technicians, though promotional offers waive initial setup charges; self-installation kits are not standard, with reliance on professional deployment for signal alignment. For extensions, subscribers can log in via the Vision+ app for on-demand content, supporting hybrid access across devices, though core linear channels require the . Bundling options integrate MNC Vision with MNC Play's fixed and optic services, offering combined packages that discount internet-TV pairings and extend access to Vision+ streaming without additional . Renewal incentives include discounted long-term commitments, such as the Vision Family plan at Rp1.1 million for 12 months (equating to Rp90,000 monthly), providing premium content without interim payments. elements emerge in event-specific access, where subscribers gain entry to broadcasts like UEFA EURO matches as a bundled privilege rather than separate purchases, evolving toward flexible add-ons for premium sports. Contracts generally span one year with options for extension, emphasizing monthly flexibility to minimize churn through incentives like free periods.

Market Position and Financial Performance

Subscriber base and

As of December 31, 2023, PT MNC Vision Networks Tbk reported 1.297 million pay TV subscribers across its services, including MNC Vision and K-Vision. By August 2024, paid subscribers for K-Vision, a key brand under the MNC Vision umbrella, reached approximately 2.5 million, reflecting an 80% increase from around 1.4 million in 2024, attributed to revised pricing strategies emphasizing affordability and bundled digital offerings. The company set a target of over 3 million paid subscribers by year-end 2024, supported by rapid additions of nearly 940,000 subscribers in the month from May 21 to June 20, 2024, through expanded IPTV integration and promotional campaigns. These subscribers predominantly consist of urban and middle-class households, with a concentration in due to higher and access, enabling greater adoption of and IPTV delivery. Compared to pre-2020 baselines, when analog-to-digital transitions were nascent, the base has grown from historical figures around 2.1 million in 2012, driven by causal factors like reduced entry costs post-digital upgrades and competition from alternatives limiting broader rural penetration. Pay TV household penetration in remains low at approximately 5-10%, reflecting affordability barriers and reliance on terrestrial for lower-income demographics. MNC Vision Networks commands the largest share of Indonesia's pay TV market, with group services encompassing satellite, IPTV, and video reported at over 14 million total subscribers as of May 2024, positioning it ahead of competitors like Transvision. Earlier estimates pegged its dominance at 70-74% of the pay TV segment, though recent precise figures are limited; subscriber penetration relative to total pay TV users stood at 31% in , underscoring its lead amid fragmented competition.

Revenue trends, growth, and financial metrics

In 2024, PT MNC Vision Networks Tbk reported consolidated of IDR 1.68 trillion, marking a 19.3% decline from IDR 2.08 trillion in 2023, driven primarily by contraction in core pay TV services amid competitive pressures and shifting consumer preferences toward alternatives. segmentation highlighted dominance of services at approximately IDR 1.44 trillion (86% of total), with , IPTV, , and other segments contributing IDR 220 billion combined, indicating nascent in streaming platforms like Vision+ despite overall stagnation. Financial metrics underscored persistent unprofitability, with a net loss of IDR 244 billion in 2024, widening from prior years due to elevated operating expenses and investments in digital infrastructure expansions, yielding a net of -14.5%. Gross margins remained thin at 1.4%, reflecting high content acquisition and transmission costs that outpaced revenue stabilization efforts. EBITDA stood at IDR 240 billion for the year, providing modest operational positivity but insufficient to offset from satellite assets and acquisition-related amortizations, such as integrations from prior MNC Group expansions. Debt levels were controlled, with total liabilities at IDR 553 billion and a of 7.5% as of year-end, supported by cash reserves exceeding IDR 675 billion and reduced leverage from repayments, enabling sustained investments in and enhancements despite negative trends. Quarterly averaged -17.9% year-over-year through , signaling no near-term reversal in the downward trajectory absent structural shifts like accelerated .

Competition and industry challenges

MNC Vision competes primarily with other direct-to-home satellite providers such as Transvision, operated by Corpora, and Nex Parabola, backed by Group, which together challenge its dominance in subscription-based . and IPTV alternatives like First Media and Biznet Home further fragment the market, while over-the-top (OTT) services including global players and local platforms like erode traditional pay TV audiences by offering on-demand content without hardware requirements. MNC Vision differentiates through deep integration with MNC Group's local channels and bundling options, providing a content ecosystem less replicable by pure OTT entrants. The pay TV sector faces persistent , which enables illegal reception and depresses legitimate subscriptions, with estimates indicating significant unauthorized access across platforms. Regulatory hurdles, including caps limiting in to 20% and evolving standards for pay TV, constrain and international partnerships. Additionally, the proliferation of fixed and networks is accelerating a shift from to streaming, with Indonesia's broadband plan targeting 95% household penetration by 2030, leaving satellite services increasingly confined to rural and underserved regions where infrastructure lags. This transition pressures satellite operators, as OTT adoption surges amid weaker digital regulations that favor foreign platforms. Market projections underscore broadband's rivalry, with fixed broadband subscribers expected to grow steadily through 2031, outpacing satellite TV household penetration.

Reception, Impact, and Controversies

Achievements and innovations

MNC Vision, originally established as Indovision in early 1994, introduced Indonesia's first subscription-based direct-to-home service, marking a pioneering milestone in the country's broadcasting landscape by delivering premium international channels via S-band technology when options were limited to state-controlled content. This innovation expanded access to diverse programming, including , , and , fostering early adoption of encrypted signals and setting the foundation for a competitive pay TV market that grew to nearly 8 million potential households by the mid-2010s. The company achieved dominant , commanding approximately 90% of Indonesia's DTH pay TV segment with over 2.1 million subscribers as of , through mergers integrating brands like Top TV and Oke Vision in 2017 to streamline and offerings. It introduced high-definition () channels, personal video recorder (PVR) functionality, and video-on-demand (VOD) services, enhancing viewer flexibility and contributing to industry-wide shifts toward quality standards in a market previously reliant on analog broadcasts. In digital expansion, MNC Vision launched January 15, 2020, as Indonesia's largest subscription video-on-demand (SVOD) over-the-top platform, reaching 11.8 million registered users and 2.5 million paid subscribers by 2023 via integrations with Mirada's platform for personalized recommendations and patented technology enabling seamless migration from traditional pay TV subscriptions. These developments earned recognition in the 2023 for best market-driving strategy and innovation in service reliability, underscoring quantifiable impacts like scaled content aggregation exceeding 25,000 hours across 70+ channels.

Criticisms, regulatory scrutiny, and content-related debates

MNC Vision subscribers have reported grievances related to service reliability, including frequent signal disruptions attributed to environmental factors such as passing vehicles or from household devices like microwaves and mobile signals, which the company's terms explicitly disclaim responsibility for. In 2023, multiple users complained of sudden channel blackouts, such as the removal of international networks like , , and , prompting widespread dissatisfaction on social platforms. Additional complaints have centered on billing practices, including unfulfilled promotional promises, delays in service activation despite payments, and difficulties in terminating subscriptions, with technicians failing to retrieve equipment post-cancellation in cases dating back to 2019 and 2020. As part of the MNC Group, which controls approximately 35% of Indonesia's through of major channels like , , GTV, and , MNC Vision has drawn regulatory and antitrust scrutiny over the conglomerate's dominance in content distribution and potential monopolistic practices. This concentration, where MNC alongside a few other groups commands over 75% of coverage, raises concerns about reduced viewpoint and for smaller providers, exacerbating market imbalances in pay-TV and broadcasting. In , industry actors alleged regulatory violations by MNC Vision, questioning the Komisi Penyiaran Indonesia's () enforcement rigor, though no fines specifically for signal issues were imposed on the company itself; instead, MNC has pursued legal actions against pirates rebroadcasting its content without permission. Content-related debates surrounding MNC Vision stem primarily from its carriage of MNC Group channels, which critics argue exhibit owner-influenced bias favoring political allies, particularly those linked to founder Hary Tanoesoedibjo's . During elections, such as 2014 and 2019, MNC outlets have been accused of favoritism toward affiliated candidates, with structures enabling direct to align coverage with political goals, contributing to polarized and limited scrutiny of Perindo figures. This dynamic fosters among journalists wary of clashing with oligarchic owners, as evidenced by 's declining press freedom ranking to 127/180 in 2025 per , where media concentration amplifies political manipulation and erodes independent . Empirical analyses link such patterns to diminished on platforms like MNC Vision, prioritizing group-produced material over neutral or oppositional viewpoints.

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