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Vidio

Vidio is an Indonesian over-the-top (OTT) subscription video-on-demand streaming service launched in 2014, specializing in live sports broadcasts, films, television series, and original content tailored to local audiences. Owned by PT Surya Citra Media Tbk, a subsidiary of the Emtek Group (PT Elang Mahkota Teknologi Tbk), Vidio has grown into one of the country's leading entertainment platforms, emphasizing Indonesian-language programming and partnerships for exclusive rights to major events. The platform provides access to over 1 million video-on-demand titles, 60 channels, and 33 radio stations, with content available across mobile apps, web browsers, smart TVs, and set-top boxes. Key offerings include live coverage of domestic and international sports such as Liga 1 soccer, matches, Formula 1 racing, and NBA games, alongside a robust library of dramas, , and short-form mini-dramas. Vidio's , available on and the Apple , has been downloaded more than 40 million times and supports personalized recommendations powered by and technologies. As of 2022, Vidio boasted over 60 million monthly active users in , where it has been recognized as the most-watched streaming service, outperforming global competitors like and Disney+ through its focus on local filmmaking and cultural relevance. In May 2025, Vidio achieved unicorn status with a valuation exceeding $1 billion, supported by investments including $2.2 million from the Group. The service has achieved significant milestones, including a 150% increase in viewership, topping the Apple charts in during the , and handling peak loads of over 2 million concurrent users during major events like the AFF in 2021–22. Supported by investments totaling hundreds of millions of dollars from entities like Affinity Equity Partners and the Group, Vidio continues to expand its subscription base and explore initiatives such as initial public offerings to fuel further growth in Southeast Asia's digital entertainment market.

History

Founding and Early Years

Vidio was founded on October 15, 2014, by Adi Sariaatmadja as PT Vidio Dot Com, an video streaming platform aimed at providing accessible to local audiences. The company was initially owned and managed by PT Kreatif Media Karya, a entity focused on online content distribution. Headquartered in , , Vidio started operations from this central location to tap into the growing internet penetration in the country. From its inception, Vidio positioned itself as an " ," emphasizing user-generated videos alongside content to foster local in areas such as , arts, culture, films, and sports. This approach addressed the challenges faced by Indonesian creators, who often struggled for visibility on global platforms like or traditional TV limited by ratings-driven programming. In its early phase, the platform prioritized building a community of young Indonesian users by offering a dedicated space for uploading and sharing original content, with ambitions to increase national internet usage and empower one million emerging creators. During 2014 and 2015, Vidio operated primarily on a model, allowing individuals to upload and distribute videos freely, which helped establish its foundational role in Indonesia's nascent online video ecosystem. This period laid the groundwork for later expansions into and offerings, though the platform remained focused on before broader shifts in strategy.

Acquisition and Growth

Following its launch in 2014 as a video-sharing platform focused on user-generated content, Vidio underwent a significant ownership transition in 2019 when PT Surya Citra Media Tbk (SCM), a subsidiary of PT Elang Mahkota Teknologi Tbk (Emtek), acquired a 99.99% stake in PT Vidio Dot Com from PT Mediatama Anugra Citra for IDR 115 billion on May 16. This move integrated Vidio into Emtek's expansive media ecosystem, which encompasses major television networks such as SCTV and Indosiar, enabling synergies in content distribution and technological infrastructure. By March 2019, ahead of the acquisition, Emtek had cumulatively invested IDR 240 billion in Vidio to enhance its platform capabilities and support expansion. The acquisition catalyzed Vidio's rapid expansion, transforming it from a niche site with thousands of monthly active users in 2015 into a major streaming service with tens of millions of users by 2020. This growth was particularly accelerated during the , when Vidio recorded a 225% increase in consumption as turned to amid lockdowns. The platform's user base surged accordingly, reflecting broader trends in Indonesia's market where ad-supported services like Vidio reached 40 million consumers in 2020. Under Emtek's ownership, Vidio pivoted from its origins in user-generated videos to a premium video-on-demand (VOD) model, emphasizing licensed films, series, and live broadcasts to attract a wider audience and monetize through subscriptions. This strategic shift, bolstered by the 2019 investment, positioned Vidio for sustained diversification within Indonesia's competitive streaming landscape, culminating in its recognition as the country's largest VOD provider by 2022.

Recent Developments

In 2022, Vidio emerged as Indonesia's leading streaming service, outpacing global players like through a strong focus on locally produced content that resonated with national audiences. This recognition stemmed from its rapid growth and dominance in paid video consumption, as reported by industry analyses highlighting Vidio's appeal in the world's fourth-most populous market. Vidio expanded its sports portfolio with strategic acquisitions, securing exclusive broadcasting rights for the English Premier League in Indonesia from 2022 through 2028. The platform also held rights to Formula One races for the 2021 and 2022 seasons, offering live coverage of high-profile events like the Bahrain Grand Prix. Additionally, through parent company Emtek, Vidio obtained rights to the 2022 FIFA World Cup, enabling comprehensive streaming of the tournament. These deals enhanced Vidio's live content offerings and drove subscriber engagement during major global events. In May 2025, Vidio introduced the Mini Drama format, a series of short-form vertical videos designed for mobile viewing, which quickly amassed over 8 million views and catered to demand for bite-sized entertainment. This innovation marked Vidio's push into serialized micro-content, blending originals with influences to attract younger demographics. August 2025 brought a significant for Vidio, adopting the "Lebih Dari Hiburan" to emphasize its evolution beyond traditional entertainment into a platform for shared stories and experiences. Coinciding with this refresh was the launch of the "Kompetisi Vidio," a short-film running from August 14, 2025, to April 30, 2026, offering up to Rp150 million in production funding, mentorship from industry experts, and partnerships with events like the Jogja-NETPAC Asian to nurture emerging filmmakers. The initiative aimed to bridge creative ideas with professional production, fostering local talent in a competitive global market. Vidio's market leadership in Indonesia has been reinforced by its ongoing growth and expansions in content offerings.

Content and Services

Core Offerings

Vidio's core offerings center on a vast video-on-demand (VOD) library tailored for audiences, encompassing a wide array of and films, dramas, , and serials. The platform aggregates licensed from various sources, providing on-demand access to over 1 million titles that highlight diverse genres and cultural narratives. Users can explore bioskop films, which represent local cinematic productions, alongside selections such as action movies like and dramas including Flourished Peony. enthusiasts have access to a dedicated category featuring popular series with subtitles, enhancing accessibility for regional viewers. A key aspect of Vidio's content strategy is its emphasis on local storytelling, with dedicated sections like the "" category showcasing bioskop films, documentaries, and short films that capture national history, culture, and contemporary issues. For instance, documentaries explore topics ranging from social challenges to , while short films offer concise narratives from emerging filmmakers. This focus ensures that the library resonates with domestic preferences, blending traditional and modern elements to foster cultural relevance. International programming complements this by including dubbed or subtitled dramas and serials from and beyond, broadening the appeal without overshadowing local content. Access to the library is structured around options for select titles, supported by advertisements, and subscriptions that unlock the full catalog, including higher-quality streams and exclusive episodes. This tiered model allows casual viewers to sample content like introductory episodes of serials or select films, while dedicated users gain comprehensive access to the aggregated VOD offerings. Additionally, Vidio integrates live TV channels such as tvN and SCTV, enabling seamless transitions between on-demand viewing and real-time broadcasts for a hybrid entertainment experience.

Original Productions

Vidio launched its Originals program in , committing to the production and release of 20 to 25 exclusive series tailored for its subscribers, marking a significant push into in-house . This initiative focused on developing Indonesian-centric narratives, with early releases emphasizing local stories to elevate domestic on the platform. Examples include films like Akhirat: A Love Story (), a romantic drama exploring and the produced by BASE Entertainment under the Group, and Like & Share (2022), a delving into the perils of and personal discovery. The Originals lineup has since encompassed a range of genres, including romantic dramas, thrillers, and narratives rooted in , all designed to support and promote local filmmakers by providing a dedicated streaming outlet for homegrown talent. These productions prioritize authentic Indonesian experiences, such as teen romances and suspenseful explorations of modern societal issues, fostering a space for culturally resonant content that differentiates Vidio from international competitors. Through partnerships with Indonesian production houses like Screenplay Films and Sky Films, Vidio has produced titles blending emotional depth with thrilling elements, contributing to the growth of the nation's streaming ecosystem. In 2025, Vidio expanded its original content strategy into short-form formats with the introduction of Vidio Mini Drama, featuring bite-sized episodes lasting 1 to 2 minutes each, crafted for quick, immersive viewing on devices. These dramas deliver concise, engaging stories in genres like romance and , allowing viewers to consume serialized content in short bursts without long commitments, and are exclusively available on the platform to enhance user retention. To further promote emerging talent, Vidio initiated the Kompetisi Film Vidio in August 2025, a running through that offers selected filmmakers up to Rp150 million in production funding, professional mentoring from industry experts, and opportunities for their short films to on the . The targets young creators, with submissions open until September 30, 2025, followed by pitching sessions and production support extending into April , in collaboration with events like the Jogja-NETPAC Asian to nurture the next generation of filmmakers.

Sports and Live Broadcasting

Vidio has established itself as a key platform for live broadcasting in , offering real-time streaming of major international and local events to enhance viewer engagement during high-stakes matches. The service provides comprehensive coverage of leagues, motorsports, and multi-sport spectacles, including live matches, pre- and post-game analysis, and interactive features to keep audiences connected. This focus on live content distinguishes Vidio's sports offerings, integrating seamless transitions from broadcast to on-demand access for replays and highlights. A cornerstone of Vidio's sports portfolio is its exclusive broadcasting rights to the in , initially secured for the 2022–2025 seasons and extended through 2028, making it the first local company to renew such rights. Through its parent company Emtek Group, Vidio streams all 380 EPL matches per season live, along with highlights and full replays available on-demand shortly after events conclude. This deal underscores Vidio's commitment to premium football content, attracting millions of viewers during peak matchdays. In addition to football, Vidio holds rights to races, acquired by for the 2021 and 2022 seasons following the exit of Asia, with ongoing access via partnerships like for subsequent years. For global tournaments, Vidio broadcast the matches exclusively in , covering group stages through the final, and extended coverage to qualifiers up to 2024. The platform also streamed the 2024 live under 's official rights, featuring events across athletics, swimming, and team sports, with integrated on-demand replays for missed sessions. Vidio extends its live broadcasting to local Indonesian sports, including the BRI Liga 1 league, IBL , BWF tournaments, and Proliga , providing nationwide access to domestic competitions. Technical enhancements support multi-platform viewing, allowing users to live events on smart TVs, mobile devices, web browsers, and connected apps without interruption, ensuring low-latency delivery even during high-concurrency periods like major finals. This infrastructure facilitates features such as multi-angle replays and personalized notifications, optimizing the real-time experience for sports enthusiasts.

Business Operations

Subscription Model

Vidio operates a model that allows users free access to a selection of videos, live channels, and basic content, supported by advertisements displayed during playback. This entry-level tier enables broad for casual viewers in , where internet penetration and mobile usage are high, but limits features such as download options and full library access. Premium subscriptions start at IDR 59,000 per month (approximately $3.80 USD) for the plan, which supports one-screen viewing, ad-free streaming for non-live content, and unlocks a wider range of movies, series, and select live events. Higher tiers, including bundled options, offer enhanced benefits such as multi-device streaming (up to multiple simultaneous screens), full ad-free experiences including live broadcasts, and exclusive access to premium originals and sports content. Annual options are available for discounts. The platform monetizes through these subscriptions as the primary revenue stream, complemented by ad revenue from the free tier and strategic partnerships that bundle Vidio access with telecom and banking services, such as discounted plans via or . This hybrid approach has driven sustainable growth by catering to diverse user preferences. The model evolved from a predominantly free, ad-supported structure in its early years to introducing comprehensive paid tiers post-2020, aligning with expanded content investments and market competition in Indonesia's streaming sector.

Platform Features and Technology

Vidio is accessible across multiple platforms, including dedicated applications for and devices, a web interface, and support for smart TVs such as models. These platforms enable users to stream content seamlessly, with features like offline downloads allowing subscribers to save select videos for viewing without an connection. Additionally, the incorporates personalized recommendations by analyzing user viewing habits and follows to suggest relevant new releases and trending titles. The platform supports high-quality video streaming, including up to for compatible content and devices like 4K smart TVs, ensuring sharp visuals for premium viewing experiences. To accommodate Indonesia's diverse conditions, Vidio employs technology, which dynamically adjusts video quality and resolution based on available to minimize buffering and maintain smooth playback. Vidio integrates advanced technology optimized for low-latency delivery, particularly for events, enabling near-real-time broadcasts with reduced delays to enhance viewer engagement during high-stakes matches. In its early iterations, the platform supported uploads, allowing individuals to share videos before evolving into a curated premium service. Security is prioritized through account-based access controls, requiring user authentication for content viewing and profile management, alongside robust measures such as firewalls, data encryption, and physical safeguards to protect against unauthorized access. Vidio complies with Indonesia's Personal Data Protection Law (PDPL), ensuring transparent handling of user data, consent mechanisms, and options for data deletion or withdrawal, with transfers adhering to national regulations. These enhancements have been bolstered by investments from parent company Emtek, improving overall infrastructure reliability.

Market Position and User Base

Vidio has established itself as Indonesia's leading over-the-top () streaming service since 2022, consistently topping the market in subscriber growth and engagement. According to a 2025 report by Media Partners Asia, Vidio maintained its position as the category leader in with approximately 5 million paid subscribers, surpassing global competitors in local . In 2025, Vidio achieved status with a valuation exceeding $1 billion and reported 4.8 million paid subscribers in Q1. This dominance extends to , where Vidio captured the top spot for new subscriber additions in 2022, driven by its tailored approach to regional audiences. In comparison, while and Disney+ hold significant global footprints, Vidio has outpaced them in Indonesia's streaming landscape, boasting higher engagement rates among local users through culturally resonant offerings. The platform's user base reflects robust growth, with around 60 million monthly active users reported in 2022, including a substantial segment. As of 2024, Vidio attracted about 20 million monthly active users on its ad-supported tier, alongside its paid base, enabling it to reach a broad demographic in a market where online video consumption exceeds 58 billion mobile minutes annually. This expansion was particularly accelerated during the , when Vidio experienced a 225% surge in consumption between January and April 2020, fueled by increased home-bound viewership and strategic content investments. Competitive advantages such as affordable subscription tiers—starting at roughly $3.80 per month—have made Vidio accessible to price-sensitive consumers, contrasting with higher entry points from international rivals like at approximately $4.20 USD. Vidio's emphasis on Indonesian-language programming and cultural relevance has solidified its market share in , where it ranks among the top six platforms commanding over 85% of viewership. By prioritizing local originals—accounting for 90% of its top-viewed shows—and securing exclusive sports rights, such as broadcasts, Vidio has driven viewer loyalty and differentiated itself from Western-centric services. For instance, these sports deals have significantly boosted viewership, contributing to Vidio's 22% share of Indonesia's premium video-on-demand market as of 2025. In a competitive environment marked by global entrants, Vidio has adapted by enhancing its model and local content slate to retain younger demographics, addressing challenges like rising content costs and shifting preferences toward mobile-first consumption.

Ownership and Corporate Structure

Parent Company and Ownership

Vidio, operated by PT Vidio Dot Com, is majority-owned by PT Surya Citra Media Tbk (SCMA), which holds a 79.44% stake as of May 2025. SCMA, a key player in Indonesia's sector, serves as Vidio's direct parent company and integrates the platform into its multimedia operations, including television networks. The ultimate parent of Vidio is PT Elang Mahkota Teknologi Tbk (), a prominent specializing in , , and digital services, which controls SCMA with a 70.39% stake as of November 2025. 's ownership structure positions Vidio within a diversified that encompasses content production, distribution, and streaming technologies, enabling synergies across traditional and digital . Vidio's ownership has evolved from initial independence, when it was launched in as a standalone video-on-demand platform, to full integration under SCMA following the 2019 acquisition of a 99.99% stake from PT Mediatama Anugra Citra. Subsequent equity investments by external parties, including Equity Partners, have diluted SCMA's holding, resulting in the current minority stakes totaling approximately 20.56%, with holding 15.89% and PT DSST Video Gemilang at 2.68%. Emtek has exercised financial oversight through substantial investments, culminating in a total of IDR 240 billion injected into Vidio by March 2019 to support its early growth and technological development. This capital infusion, channeled via SCMA, has facilitated Vidio's expansion while maintaining alignment with 's strategic goals in the digital entertainment landscape.

Leadership and Key Figures

Vidio's leadership is primarily drawn from the broader Group ecosystem, reflecting its integration within the conglomerate's media and technology operations. The executive team focuses on scaling the platform's subscription base, enhancing content localization, and leveraging sports broadcasting for growth in Indonesia's competitive streaming market. Sutanto Hartono serves as the (CEO) of Vidio, a position he has held since 2019. Hartono, born on February 4, 1967, in , , holds a Bachelor of degree and brings extensive experience in media and technology leadership. Prior to Vidio, he was President Director of PT Surya Citra Media Tbk since 2013 and President at Indonesia. He also concurrently acts as Managing Director of PT Elang Mahkota Teknologi Tbk () and CEO of Surya Citra Media, overseeing strategic expansions in digital entertainment. In 2024, Hartono was recognized as the Best CEO in an Emerging Growth Company by a business awards program. Hermawan Sutanto is the Managing Director and (COO) at Vidio, also serving as Deputy CEO. Based in , Sutanto has been instrumental in operational scaling and content strategy since joining the company. His background includes cofounding , an platform, where he served as . Under his leadership, Vidio has emphasized authentic Indonesian and content to boost subscriber engagement. In 2025, he presented on strategies for building a local streaming powerhouse at industry events. William Djumadi holds the role of () at Vidio, a position he assumed after joining the company in as of Finance and Accounting. Djumadi's career spans over 15 years in finance, beginning as an Audit Manager at in 2006. He has been key in managing Vidio's financial operations amid rapid growth in subscriptions and ad revenue. In , he was named one of Indonesia's Best CFOs for his contributions to fiscal strategy. Mark Francis joined Vidio in December 2023 as Chief Content and Strategy Officer. A veteran in Asian TV and streaming, Francis previously led original production for , , and at . His expertise has driven Vidio's focus on premium local content and international partnerships, aligning with the platform's goal to exceed 10 million subscribers. In 2024, he discussed strategies for content zones and audience measurement at industry forums. Tommy Sullivan is the (CTO) at Vidio. With a background in electrical and computer engineering from , Sullivan has over 15 years in technology, including roles at Originate Labs and KMKLabs. He has overseen Vidio's tech infrastructure, notably partnering with Google Cloud since 2020 to enhance video delivery and scalability for live sports streaming. Teguh Wicaksono was appointed (CMO) in May 2024. A alumnus with prior experience at , , , and , Wicaksono leads marketing efforts to increase user presence and . His initiatives include the 2025 "More than Entertainment" rebrand, emphasizing deeper audience connections through localized campaigns that achieved over 76 million engagements for select projects.

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