Marshall Field
Marshall Field (August 18, 1834 – January 16, 1906) was an American merchant and entrepreneur best known for establishing Marshall Field and Company, a pioneering department store in Chicago that revolutionized retail by emphasizing high-quality goods, exceptional customer service, and liberal return policies.[1][2]
Born on a farm near Conway, Massachusetts, Field apprenticed in dry goods stores before relocating to Chicago in 1856, where he joined a wholesale firm and eventually acquired full control of the business by 1880, transforming it into a massive retail and wholesale operation that catered primarily to affluent urban women with ready-to-wear apparel and luxury items.[2][3] At the time of his death from pneumonia in New York City, his firm operated the world's largest dry goods enterprise from a landmark six-story emporium on State Street.[1][4]
Field's commercial success stemmed from first-principles innovations in merchandising, such as fixed pricing, money-back guarantees, and the directive to sales staff to prioritize customer satisfaction—famously encapsulated in the phrase "give the lady what she wants"—which set standards for modern retailing.[1] His philanthropy reflected a commitment to institutional development, including donating land for the University of Chicago's campus in Hyde Park and contributing $1,000,000 in 1893 to rescue the struggling Columbian Museum, enabling its relocation and renaming as the Field Museum of Natural History.[5][6] These efforts cemented his legacy as a builder of Chicago's cultural and educational infrastructure alongside his retail dominance.[6]