Master of the Mix
Master of the Mix is an American reality competition television series that aired from 2010 to 2013, pitting professional disc jockeys (DJs) against each other in head-to-head challenges to crown the nation's top talent in mixing and scratching.[1] The show, sponsored by Smirnoff Vodka, featured weekly episodes where contestants performed themed sets, collaborated on tracks, and faced eliminations based on judging panel critiques and audience votes, with the ultimate winner receiving $250,000 in cash along with a sponsorship deal to serve as Smirnoff's official DJ at international events.[2] Hosted by renowned music producer Just Blaze and featuring master judge DJ Kid Capri, the series highlighted diverse DJ skills across genres like hip-hop, house, and EDM, airing initially on the Centric network with encores on BET before moving to BET for season 2 and VH1 for season 3.[3][4] The first season, which premiered on November 3, 2010, consisted of eight half-hour episodes and introduced seven professional DJs competing in cities like New York and Los Angeles, culminating in DJ Scratch being named the inaugural winner for his exceptional scratching and mixing abilities.[5] Season 2, broadcast from November 2011 to January 2012 on BET at midnight on Saturdays, expanded the format with team challenges and brand integrations, such as Smirnoff-themed performances, and saw DJ P emerge victorious after outperforming finalists in a viewer-voted finale.[6][2] The third and final season shifted to VH1 in 2013, emphasizing electronic dance music elements and live audience interactions, with DJ JayCeeOh taking the title following intense battles against competitors like Chris Karns and Incrediboi.[7][8] Throughout its run, Master of the Mix showcased established and emerging DJs, including Mell Starr, Jamieson Hill, and SupaStar, who brought unique backgrounds from touring with artists like Jay-Z and performing for U.S. troops overseas.[1] Additional judges such as Amber Rose, Vikter Duplaix, and mixologist Jenny Costa provided expertise on performance, creativity, and technical precision, helping to elevate the visibility of DJing as a competitive art form within hip-hop and urban music culture.[9][4] Created by Karl Carter and Kembo Tom, the series not only offered substantial prizes but also career-boosting opportunities, influencing the professional trajectories of its participants and contributing to the mainstream recognition of DJ competitions during the early 2010s.[10]Overview
Premise
Master of the Mix is an American reality television series designed as a competitive showcase to identify and elevate emerging disc jockey (DJ) talent by pitting contestants against one another in high-stakes challenges that test technical proficiency, creativity, and audience engagement. The program's core objective is to crown "America's best DJ" through progressive eliminations, providing participants with a national platform to demonstrate their versatility in the nightlife and entertainment industries.[11] The series was conceived and created by Karl Carter and Kembo Tom, founders of the media and marketing agency GTM, in partnership with Smirnoff Vodka as its primary sponsor. Originating from their background in club promotions and marketing during the late 1990s in cities like Washington, D.C., and Atlanta, Carter and Tom developed the concept to address Smirnoff's need for innovative DJ-focused content, ultimately pitching it to BET for broadcast. This collaboration transformed the show into a branded reality format that blends competition with promotional elements tied to Smirnoff's global brand.[11] Contestants embark on a competitive journey involving travel to diverse venues across the United States, where they face challenges in cities such as Los Angeles, New York, and Miami, often incorporating international influences drawn from Smirnoff's worldwide nightlife initiatives spanning over 20 countries. The ultimate prize for the winner includes a $250,000 cash award and a one-year contract as Smirnoff's official DJ, entailing performances at international Smirnoff-sponsored events and serving as the brand's ambassador. This structure not only highlights the winner's skills but also integrates them into Smirnoff's global promotional network.[11][2]Production history
The development of Master of the Mix began in 2009, when executive producers Karl Carter and Kembo Tom partnered with David Tapscott, Smirnoff Vodka's brand director, to create a reality competition showcasing top DJ talent.[11] This collaboration positioned Smirnoff as the primary sponsor from the outset, aligning the show's format with the brand's marketing goals to engage urban and multicultural audiences through music and nightlife culture.[12] The series was produced under Electus and Smirnoff's oversight, with production wrapping initial planning by early 2010 ahead of its debut.[13] Season 1 premiered on the Centric network on November 3, 2010, airing eight half-hour episodes on Wednesday nights, with encores on BET Saturdays at midnight.[14][15] For Season 2, the show shifted to BET, broadcasting 10 episodes from November 2011 to January 2012 on Saturday nights at midnight, expanding its reach within the Viacom portfolio.[1] Season 3 moved to VH1 in 2013, airing 10 episodes starting April 1, marking the series' final run across three networks and a total of 28 episodes.[16][17] Smirnoff's sponsorship profoundly shaped the production, funding grand prizes of $250,000 cash for each season's winner alongside professional opportunities such as official DJ gigs at international Smirnoff events.[2][18] The brand integrated deeply into the show's challenges, with themed tasks like remix battles and club sets designed to highlight Smirnoff products and lifestyle, evaluated by brand representatives to ensure alignment with marketing objectives.[19] These tie-ins not only drove viewer engagement but also amplified Smirnoff's visibility through on-air placements and post-show promotions.[20]Cast
Hosts
The hosts of Master of the Mix played a central role in presenting the competition, leveraging their expertise in music and entertainment to engage viewers and support the contestants throughout the seasons. Just Blaze, born Justin Gregory Smith, served as the host for Seasons 1 and 2 (2010–2012). A renowned hip-hop producer known for collaborations with artists like Jay-Z, Alicia Keys, and Kanye West, Just Blaze brought his extensive industry experience to the show, guiding contestants through DJ challenges with insights into production techniques and creative mixing.[21][22] His background as a producer, starting from early work in the late 1990s, allowed him to offer practical advice on blending tracks and building sets, helping participants elevate their skills in a competitive environment.[23] In Season 3 (2013), Amanda Seales took over as host, introducing a fresh dynamic with her comedic style and background in hip-hop culture. Seales, who holds a master's degree in African American studies with a concentration in hip-hop from Columbia University, transitioned from previous on-air roles to helm the series, infusing episodes with humor and cultural commentary that resonated with the show's urban audience.[24][22] Her approach emphasized entertainment alongside the competition, drawing on her experience as a comedian and former MTV VJ to connect with contestants and viewers.[10] Across all seasons, the hosts were responsible for announcing the weekly challenges, conducting interviews with contestants to highlight their strategies and personal stories, and shaping the episode's narrative to build tension toward eliminations and finales.[14] This structure ensured a cohesive flow, with hosts often facilitating interactions between competitors and judges while maintaining the high-energy pace of the DJ battles.[25]Judges and guests
Kid Capri served as the master judge across all three seasons of Master of the Mix, drawing on his pioneering role in hip-hop DJing since starting at age eight in the Bronx, where he developed a reputation for innovative mixing and cultural authenticity that shaped the genre's early club scene.[26][27] His consistent approach focused on evaluating contestants' command of hip-hop roots while adapting to diverse musical challenges, providing continuity and high standards throughout the series.[28] Recurring mixologist Jenny Costa provided expertise on cocktail integration and creative elements tied to Smirnoff sponsorships across all seasons.[13] In Season 1, Biz Markie joined as a regular guest judge, contributing his expertise as a hip-hop artist and DJ who began performing at neighborhood parties by age 14 and became known for beatboxing and sampling innovations.[29][30] Season 2 introduced Amber Rose and Vikter Duplaix as core judges alongside Capri; Rose brought her influence from the hip-hop and entertainment worlds, while Duplaix, a Grammy-nominated Philadelphia producer and DJ, emphasized neo-soul and electronic fusion in assessments.[31][32] Guest judge DJ Revolution, a veteran turntablist, provided specialized feedback on scratching and battle-style techniques.[33] For Season 3, the panel included DJ Mia Moretti, a Los Angeles-based house music specialist recognized as DJ of the Year for her vocal and gospel-infused sets, and Ben Maddahi, a music executive whose early career as a mobile DJ at age 14 informed his views on production and artist development.[34][35][36] One-off guests such as Cut Chemist (hip-hop expertise), the EC Twins (EDM production), Estelle (vocal and pop crossover), and DJ Irie (Miami club scene) added varied perspectives to influence decisions on genre adaptability and audience impact.[37][38][39] The judging panel collectively assessed performances based on technical proficiency in mixing and equipment handling, creative song selection and transitions, and crowd engagement to determine advancement, ensuring selections reflected real-world DJ demands.[40][41]Format
Competition structure
The competition for Master of the Mix commences with an open audition phase, featuring casting calls in select U.S. cities such as New York, Los Angeles, Chicago, Miami, Atlanta, and Houston, where aspiring DJs perform for casting directors and initial judges to demonstrate their mixing skills.[42][20] These auditions, held in venues like community centers or clubs, result in the selection of a cohort of 7 to 19 DJs per season to advance to the main competition.[43][40] Once selected, the DJs relocate to compete in a series of weekly challenges at dynamic venues in major U.S. cities including New York, Los Angeles, and Miami, with each episode's theme drawing inspiration from the host city's cultural or musical landscape to influence mixing tasks.[40] The core elimination format is progressive, with judges assessing performances on criteria such as technical proficiency, track selection, originality, and audience engagement, then voting to eliminate the lowest-scoring DJ at the end of most episodes, supplemented by audience votes in select rounds and finales.[29] Advancement occurs through successive rounds, narrowing the field via these eliminations until a small group of top performers reaches the finale stage, where head-to-head battles determine the ultimate winner based on judges' deliberations, audience votes, and overall competition arc.[40]Challenges and prizes
Contestants in Master of the Mix faced a variety of challenges designed to test their DJ skills in high-pressure environments, often at live U.S. venues. Common tasks included performing live mixing sets for crowds, such as rocking rooftop parties in Los Angeles or blending genres to energize club audiences.[44] Other challenges involved remixing tracks under time constraints, like creating inventive sets from assigned songs or scratch battles to demonstrate cutting techniques.[45] Themed performances were a staple, exemplified by the "Ode to Miami" task, where DJs had to fuse local flavors including Miami Bass, hip-hop, club, and Latin music to capture the city's vibe.[40] Judging emphasized technical proficiency, such as seamless transitions and scratching ability, alongside innovation in track selection and originality in mixes. Audience response played a key role, with judges assessing how well sets maintained energy and got crowds moving, as seen in evaluations of party atmosphere and dance floor impact.[29][11] Smirnoff's sponsorship influenced challenges by tying them to brand representation, requiring DJs to showcase versatility that aligned with nightlife themes.[44] The grand prize for the winner was $250,000 in cash, along with the title of "Master of the Mix."[18] This package also included a year-long ambassadorship as Smirnoff's official DJ, entailing performances at international brand-sponsored events, and perks like a custom-made Smirnoff bottle.[46][47] Challenges evolved across seasons, with early ones focusing on U.S.-based technical battles giving way to more international elements in later installments, such as genre-blending tasks inspired by global nightlife locales to heighten the competitive stakes.[11][40]Season 1 (2010)
Contestants
Season 1 of Master of the Mix featured seven professional DJs competing in challenges across cities including Miami, Las Vegas, New York, and Los Angeles. The contestants brought diverse backgrounds from hip-hop, electronic, and urban music scenes, with experience ranging from Grammy nominations to international touring and collaborations with major artists.[25][48] The competitors included DJ Scratch, a veteran turntablist known for his exceptional scratching techniques and work with artists like EPMD, who ultimately won the season for his technical mastery and adaptability.[49] Vikter Duplaix, a Philadelphia-based producer and DJ with roots in neo-soul and electronic music, reached the finale after strong performances in remixing and crowd engagement challenges. Rich Medina, a Philadelphia DJ and vocalist celebrated for his eclectic sets blending hip-hop, soul, and house, advanced to the semi-finals with creative storytelling through mixes. DJ Jazzy Joyce, one of the pioneering female DJs in hip-hop and a former member of the X-Ecutioners, represented New York with high-energy sets but was eliminated early.[50] DJ Rap, a UK drum and bass pioneer and the first female DMC World Champion, brought electronic expertise but struggled in scratching-focused rounds.[51] DJ Revolution, a Los Angeles veteran known for battle DJing and mixtapes with artists like Dilated Peoples, was eliminated in a head-to-head challenge.[52] DJ Mars, an Atlanta-based DJ with experience in club and radio scenes, competed with southern hip-hop influences before an early exit. DJ Scratch's victory in the finale against Vikter Duplaix earned him the $250,000 prize and a one-year sponsorship as Smirnoff's official DJ for international events, boosting his career in production and touring.[49] The season emphasized technical skills, creativity, and performance under pressure, setting the format for future installments on Centric.Episodes
Season 1 consisted of eight half-hour episodes, airing from November 3 to December 22, 2010, on the Centric network with encores on BET. Hosted by Just Blaze and judged primarily by DJ Kid Capri, with rotating guests like DJ Jazzy Joyce and Talib Kweli, the episodes featured challenges testing mixing, scratching, remixing, and crowd interaction. Smirnoff sponsored themed elements, including branded gear prizes. Contestants traveled to various U.S. cities, facing eliminations based on judge critiques.[53] The following table summarizes the episodes, including key challenges and known eliminations (exact order for early episodes based on available records; some details inferred from contestant advancements):| Episode | Title | Key Challenge and Events | Elimination(s) |
|---|---|---|---|
| 1 | Crash Course | Introduction in Miami; initial mixing and setup challenge to assess basic skills and equipment handling at a residence party. | None (setup episode; all 7 advance). |
| 2 | I Choose | DJs select and mix tracks to build crowd energy in a controlled setting; focus on song selection and transitions. | DJ Revolution (head-to-head with Vikter Duplaix).[54] |
| 3 | Crate Challenge | Dig through crates of records to create improvised sets; tests knowledge of music history and quick adaptation. | DJ Jazzy Joyce. |
| 4 | Yacht Challenge | Perform on a yacht in Las Vegas; emphasize seamless mixing for a mobile, high-end audience. | DJ Mars. |
| 5 | Scratch Challenge | Scratching battle and routine showcase; guest judges evaluate technical precision. DJ Revolution returns for a special battle against DJ Scratch. | DJ Rap.[51] [52] |
| 6 | Alternative Music Challenge | Mix non-hip-hop genres (e.g., rock, electronic) into cohesive sets; challenges versatility outside comfort zones. | None (advancement to top 3). |
| 7 | Talib Kweli Remix Challenge | Remix a track by guest Talib Kweli in limited time; perform live with focus on creativity and production. | Rich Medina.[55] |
| 8 | Final Challenge | Finalists create signature sets in hometowns (Brooklyn for DJ Scratch, Philadelphia for Vikter Duplaix); judged on overall mastery, including audience impact. | N/A; DJ Scratch wins $250,000 and Smirnoff DJ contract.[56] [49] |
Season 2 (2011–2012)
Contestants
Season 2 of Master of the Mix featured 10 contestants selected through open auditions in cities including Los Angeles, Houston, Miami, Atlanta, New York City, and Detroit. The diverse group included professional DJs with backgrounds in hip-hop, house, and mash-up styles, competing for $250,000 and a Smirnoff sponsorship deal. The season emphasized team-based challenges and brand integrations, highlighting collaboration alongside individual skills. Notable contestants included DJ P (Daniel James Phillips), the eventual winner from Springfield, Missouri, recognized as a pioneer of "blending" or mash-up techniques in hip-hop DJing; he advanced to the final three and secured victory through a viewer-voted finale, boosting his career with tours and releases.[2][57] DJ Mell Starr, a New York City house DJ who interned with Masters at Work, had toured with artists like Jay-Z, Usher, and Ludacris, and performed for over 200,000 U.S. troops in Kuwait, bringing high-energy sets to the competition. DJ SupaStar (also known as Go DJ SupaStar), based in Houston, specialized in mixing for major sports and entertainment events and founded a DJ school for girls, showcasing versatility in urban genres. DJ Jamieson Hill, a New York native who started DJing at age 14, blended rock, hip-hop, and dance music, with performances spanning from New York to Tokyo. Other participants included DJ Yonny, who reached the finals alongside DJ P; DJ K-Sly (Kathleen Taylor), a female DJ known for her energetic style; DJ Wicked (Kirk Kirkpatrick) from Portland, bringing battle DJ experience; DJ Nicole Leone, focusing on event DJing; DJ M-Squared (Michael "M2" Mixx), a technical mixer; Energizer Tha DJ, noted for high-energy performances; and DJ Total Eclipse, a scratching specialist. The field narrowed through weekly eliminations, with the final three—DJ P, DJ Yonny, and one other—competing in the season finale.Episodes
Season 2 aired 10 episodes on BET (with initial airings on Centric) from November 5, 2011, to January 14, 2012, at midnight on Saturdays. The format expanded on Season 1 with auditions reducing applicants to 10 contestants, followed by themed challenges incorporating Smirnoff branding, such as cocktail-inspired mixes and team collaborations (e.g., Team Whipped vs. Team Fluffed). Challenges tested skills in blind mixing, go-go styles, house music, scratching, and genre fusions like rock and hip-hop, with guest judges and prizes like equipment. Eliminations were based on judge critiques and audience feedback, leading to the viewer-voted finale. The following table summarizes the episodes, including titles, air dates, and key events:| Episode | Title | Air Date | Key Challenge and Events | Elimination(s) |
|---|---|---|---|---|
| 1 | Auditions | Nov 5, 2011 | Nationwide auditions in multiple cities; top 10 selected from applicants based on initial mixes and impact. | N/A (field set to 10). |
| 2 | Fluffed | Nov 12, 2011 | First challenge: Teams (Fluffed and Whipped) create themed sets with difficult transitions. | 1 contestant. |
| 3 | Whipped | Nov 19, 2011 | Team competition continues with crowd-pleasing mixes incorporating Smirnoff elements. | 1 contestant (9 to 8). |
| 4 | Blind | Nov 26, 2011 | Blind mixing challenge without visual cues, testing technical precision. | 1 contestant (8 to 7). |
| 5 | Go-Go | Dec 3, 2011 | Go-go and upbeat genre fusion; guest performances and energy focus. | 1 contestant (7 to 6). |
| 6 | House | Dec 10, 2011 | House music sets with creative remixing; emphasis on building atmosphere. | 1 contestant (6 to 5). |
| 7 | Scratch | Dec 17, 2011 | Scratching battles and turntablism challenges; technical skills highlighted. | 1 contestant (5 to 4). |
| 8 | Rock the Boat | Dec 24, 2011 | Genre-bending mixes (e.g., rock-hip-hop); judges split on finalists, advancing two. | 1 contestant (4 to 3). |
| 9 | Final Challenge | Jan 7, 2012 | Finalists prepare signature sets with viewer interaction; pre-finale preparations. | N/A (top 3 confirmed). |
| 10 | Master Finale | Jan 14, 2012 | Reunion and review; finalists perform live sets; viewer votes determine winner. | N/A; DJ P wins $250,000 and Smirnoff DJ contract. |
Season 3 (2013)
Contestants
Season 3 of Master of the Mix featured the largest cohort in the series' history, with 19 contestants selected through nationwide open auditions that drew a diverse mix of professional DJs and amateurs representing genres including hip-hop, EDM, and electronic music.[8][59] This expansive field underscored the season's high-stakes energy, amplified by its transition to VH1 production, which brought a polished, high-production aesthetic to the competition's intense rivalries and collaborative moments among the participants.[7] The contestants included established pros like DJ Jayceeoh, a Taylor Gang affiliate and tour DJ who had collaborated with artists such as Wiz Khalifa, Talib Kweli, J Dilla, and Sean Price, bringing battle-tested scratching skills honed beyond hip-hop into broader electronic styles.[60][61] Fellow finalist Chris Karns, a DMC World DJ Champion known for his technical precision in scratching and mixing, represented the pinnacle of competitive DJing expertise.[7] DJ Incrediboi, another finalist, was a versatile tour DJ for acts like CeeLo Green, Lil' Kim, and Musiq Soulchild, having previously won Breil's "Spin 600" competition against over 100 entrants for his adaptability across urban and pop genres.[62][63] Among the female contestants, DJ Dimepiece, a Chicago-based radio personality at WGCI 107.5, stood out as one of two women advancing to the finals after the initial cut from 19 to 12, drawing on her personal resilience following the loss of both parents to fuel her mixes.[59] DJ Tina T, the other prominent female contender, competed with a focus on innovative event DJing and later founded Camp Spin Off to mentor aspiring DJs.[64] Other notable participants included DJ Fly Guy, a Miami representative and MC-turned-DJ who reached the later rounds with high-energy sets, DJ Dynamix, who showcased Miami-inspired mixes in key challenges, and early eliminatees like DJ Hôhme, recognized for pioneering iPad-based DJing with Serato manipulations, and DJ B-Hen, noted for his bold audition performance.[65][66][67] DJ Jayceeoh emerged as the season's winner after outlasting Karns and Incrediboi in the final battle, securing the $250,000 grand prize and a one-year Smirnoff endorsement contract as their official DJ for international events.[8] This victory propelled his career forward, leading to expanded releases on labels like Insomniac Records, high-profile tours, and collaborations that solidified his status in the EDM and hip-hop crossover scenes.[46][68] The season's dynamics highlighted the blend of raw talent and strategic gameplay in this final installment, with the large group fostering both fierce competitions and unexpected alliances amid VH1's elevated production values.[34]Episodes
Season 3 of Master of the Mix consisted of 10 episodes, aired on VH1 starting April 1, 2013, and featured an expanded format compared to prior seasons, with multi-episode auditions and challenges emphasizing diverse musical genres and creative DJing techniques. The season began with 19 contestants arriving in Miami for initial auditions, quickly reducing the field through surprise eliminations and performance-based cuts to establish the final 12. Subsequent episodes focused on weekly challenges that tested technical skills, storytelling, and adaptability, incorporating global musical influences such as hip-hop history, Miami bass, EDM, and remixing international artists. Smirnoff, as the primary sponsor, integrated branding through themed prizes like custom mixers and a year-long DJ contract for the winner. The following table summarizes the episodes, including key challenges and eliminations:| Episode | Title | Key Challenge and Events | Elimination(s) |
|---|---|---|---|
| 1 | Auditions | Contestants compete for spots in the final 12 upon arrival in Miami; performances judged on immediate impact at Club Frequency. | 7 contestants cut (from 19 to 12). |
| 2 | Shake It Up | DJs mix a crowd favorite, a rarely heard track, and a difficult song into a 3-minute set. | DJ Hôhme. |
| 3 | Hip Hop | Create sets spanning hip-hop decades (1970s disco rap, 1980s freestyle, 1990s samples); guest judge Cut Chemist provides expertise. | DJ B-Hen (11 to 10). |
| 4 | Speak With Your Hands | Craft a set narrating personal life stories through song lyrics and transitions. | DJ Royale (10 to 9). |
| 5 | Ode to Miami | Tour Miami's cultural sites for inspiration; blend local styles like bass, salsa, and hip-hop; guest judge DJ Irie. Winner receives Numark Mixdeck Quad. | DJ Dimepiece (9 to 8). |
| 6 | Half & Half | Pair up for collaborative EDM sets; errors eliminate entire teams. | DJ Tina T and Brian Dawe (8 to 6). |
| 7 | Invent or Get Sent | Innovative use of turntables (e.g., cue points, scratching); eliminated DJ Tina T battles DJ Fly Guy to return but loses; subsequent challenge leads to further cut. | DJ Fly Guy (6 to 5). |
| 8 | Bend the Ten | Remix the same 10 songs across varying BPMs and genres for originality. | DJ Dynamix (5 to 4). |
| 9 | Remix | Remix Estelle's "Do My Thing" (feat. Janelle Monáe) in 3 hours at Circle House Studios; perform live; guest judge Estelle. | DJ Loczi (4 to 3 finalists: DJ Jayceeoh, Chris Karns, DJ Incrediboi). |
| 10 | Master of Your Mix | Finalists create signature sets with free rein to showcase style; judged on overall mastery. | N/A; DJ Jayceeoh wins $250,000, the title, and Smirnoff's official party DJ contract. |