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Net 25

NET25 is a Philippine free-to-air ultra-high-frequency television network owned and operated by , a commercial media subsidiary controlled by the religious organization. Launched on April 23, 2000, as the flagship station DZEE-TV on channel 25 in , it broadcasts , public affairs, entertainment, and religious programming nationwide and internationally via satellite and cable providers. Headquartered in with a 120-kilowatt transmitter and a 907-foot trilon tower, NET25 pioneered in the , achieving the first full high-definition coverage of the 2010 elections using the ISDB-T standard. Its content often aligns with the doctrinal perspectives of its parent church, reflecting the influence of leadership on editorial direction. While praised for technical innovations and global reach through bureaus abroad, the network has faced scrutiny for promoting narratives favorable to affiliated interests during political events.

History

Origins and Initial Launch

Net 25 originated from the Eagle Broadcasting Corporation's (EBC) acquisition of UHF Channel 25 frequency from ACWS-United Broadcasting Network, which had previously operated the station as UltraVision 25. EBC, established in 1968 primarily for as the media arm of the religious organization, expanded into television with this purchase to extend its outreach. The acquisition enabled EBC to rebrand and develop the channel as a digital platform, aligning with its mission to disseminate religious and public content nationwide. Test broadcasts and initial operations began on July 27, 1999, from the NET25 Building at 25 Central Avenue in , introducing EBC's first foray into television. This phase included preparations for digital transmission, utilizing a pioneering trilon TV tower—the first of its kind in the —to support broader signal distribution. The official launch occurred on April 23, 2000, through a exhibit called "Destination: NET 25," which highlighted the station's capabilities as the inaugural digital broadcast TV network in the country. Early programming emphasized news, public affairs, and technology partnerships, such as with , while establishing nationwide reach via cable affiliates. This debut positioned Net 25 as a key outlet for EBC's content, including Iglesia ni Cristo-related broadcasts, amid a landscape dominated by analog broadcasters.

Frequency Shifts and Early Operations

Net 25 initiated test broadcasts on July 27, 1999, under the temporary branding UltraVision 25, following Eagle Broadcasting Corporation's acquisition of assets from ACWS-United Broadcasting Network. These initial transmissions operated on an interim before regulatory to UHF 25, which became the network's permanent analog slot and , enabling operations from a high-power trilon tower in . The shift to 25 facilitated broader signal propagation and resolved potential interference issues from prior UHF allocations, such as 39 used in early tests. The official launch occurred on April 23, 2000, via a exhibit titled "Destination: PLANET 25," marking the network's commitment to innovative . From inception, Net 25 pioneered in the , implementing ISDB-T standards ahead of competitors to deliver enhanced picture quality and multi-channel capabilities. Early operations focused on programming, including news, educational content, and community affairs shows, with a transmitter output of up to 120 kilowatts (ERP) supporting coverage across and select provinces. Operational challenges in the initial years involved fine-tuning analog-digital signals and expanding affiliate carriage on systems, amid a competitive dominated by VHF networks. By 2001, the network rebranded to NET 25, consolidating its identity around UHF 25 while integrating radio simulcasts from DZEC for a "TV-radio" format in select programs. This period laid the groundwork for Net 25's role in national events coverage, emphasizing factual reporting over , in line with its affiliation to Broadcasting's public-interest mandate.

2015 Relaunch Amid INC Crisis

In July 2015, the (INC) encountered a significant dispute when Cristina "Tenny" Manalo, widow of founder , and her son Angel Manalo were expelled after releasing a video on July 22 alleging threats to their lives and the abduction of several ministers by church officials. Expelled minister Isaias Samson Jr. further claimed he had been placed under and that up to 10 ministers, including Lowell "Boyet" Menorca II, were detained, prompting calls for a Department of Justice (DOJ) investigation into potential illegal detention. Net 25, owned by the INC-affiliated , played a direct role in countering these claims. On July 29, 2015, the channel aired an interview featuring , who denied any abduction and stated he had been in police custody earlier that month on unrelated charges before being released. This broadcast aligned with the INC's position that the allegations were fabricated by expelled members to undermine Executive Minister . The network underwent a relaunch on July 30, 2015, introducing the "I Am One With 25," a modification of its prior tagline "I Am One With EVM" (referring to V. Manalo's initials), to adopt a more secular tone amid the unfolding scandals. This rebranding sought to distance the channel's public image from exclusive INC loyalty, potentially mitigating perceptions of bias during , though programming continued to include religious content. The crisis intensified with INC-led protests outside the DOJ from August 27 to 31, 2015, against perceived government interference in internal church affairs; Net 25 suspended regular programming during this period to cover the events and, on August 31, broadcast General Evangelist Bienvenido Santiago's announcement ending the action following dialogues with officials. Despite the relaunch, the channel's coverage drew criticism from mainstream outlets for prioritizing the INC's narrative over independent verification of the allegations.

Recent Developments (2016–Present)

In 2020, amid the , Net 25 expanded its programming lineup to include entertainment and public service content, launching shows such as the romantic drama Ang Daigdig Ko’y Ikaw starring and , the noontime variety program Happy Time, the musical sitcom Kesayasaya!, and the agricultural-livelihood series Unlad: Kaagapay sa Hanapbuhay hosted by actor . Additional premieres included the talent competition Tagisan ng Galing Part 2, the third season of musical variety Himig ng Lahi, morning magazine Relax Ka Lang, PARAK, and the EBC Films production The Jukebox King on the life of . The network also introduced new news anchors, including and Vic Lima for the primetime newscast , CJ Hiro for the English-language Eagle News International, and Apple for morning program Pambansang Almusal, all produced under strict health and safety protocols to sustain operations. Net 25, leveraging its early adoption of since 2010—including full HD coverage of that year's elections via ISDB-T—continued terrestrial digital transmissions nationwide, accessible through multiple channels and over 600 cable affiliates, positioning it ahead of the national analog-to-digital transition delays. During the May 9, 2022, national elections, Net 25 provided extensive live coverage under the banner Mata ng Halalan 2022, including real-time reporting on voting, results, and proclamations such as those for Senator . The network's Eagle News Service documented key events, aligning with its public affairs focus and the Iglesia ni Cristo's endorsement of presidential candidate Jr. and vice presidential candidate , whose campaign activities it had previously aired. From 2023 onward, Net 25 has sustained its blend of news via Eagle News, edutainment, and INC doctrinal programming, with ongoing broadcasts of current events like Senate probes into infrastructure projects and , while maintaining its status as a UHF station owned by .

Ownership and Affiliation

Eagle Broadcasting Corporation Structure

(EBC) operates as a corporation headquartered at 25 Central Avenue, Culiat, , . Its ownership is divided equally among five individuals, each holding 20% equity: Theoben Jerdan Orosa, Rowena Df. Deimoy, Nelson Lubao, Eraño Magtuto, and Elson Montalbo. This shareholding arrangement reflects a closely held structure typical of entities affiliated with religious organizations, enabling centralized decision-making. At the executive level, Theoben Jerdan C. Orosa serves as chairman of the board. Rowena dela Fuente-Deimoy previously held the position of , having been appointed in 2018 after rising through journalistic ranks. The corporation oversees multiple divisions, including television broadcasting via Net 25, radio operations such as DZEC Radyo Agila and Eagle FM 95.5, film production through EBC Films, and music via E25 Records. This divisional setup supports integrated media production and distribution, with an estimated 139 employees contributing to annual revenues of approximately $5.3 million as of recent assessments. Governance emphasizes operational efficiency in broadcasting, with leadership roles often filled by individuals connected to broader institutional networks. Founded in 1968, EBC maintains a commercial orientation while aligning content strategies across its assets.

Ties to Iglesia ni Cristo

Net 25 is owned and operated by Eagle Broadcasting Corporation (EBC), a commercial broadcasting entity controlled by the Iglesia ni Cristo (INC), a Philippine-based Christian denomination founded in 1914 by Félix Manalo. EBC's primary stakeholders consist of INC members, positioning the corporation as one of the church's media arms alongside entities like the Christian Era Broadcasting Service. The station's affiliation originated with INC's acquisition of the channel on April 23, 2000, when EBC purchased the frequency previously known as Net 39 and rebranded it as Net 25, expanding INC's broadcast reach for doctrinal programming. This move aligned with INC's media strategy, established since the , to disseminate its teachings nationwide via television, including apologetics programs countering rival groups such as . INC's executive minister, , exerts significant influence over EBC's direction, ensuring content aligns with church priorities, including religious broadcasts that constitute a substantial portion of Net 25's schedule. The network has served as the official platform for INC events, such as live coverage of the 2009 funeral of former executive minister , underscoring its role in amplifying the church's visibility and authority. Critics, including media watchdogs, have noted Net 25's use in propagating INC-aligned narratives, such as attacks on political figures opposing church interests, though these claims reflect observer interpretations rather than formal INC admissions. The station's operations remain integrated with INC's broader , where outlets function to reinforce doctrinal unity and counter external critiques, without independent oversight from non-INC entities.

Funding and Financial Operations

Eagle Broadcasting Corporation (EBC), the entity operating Net 25, functions as a commercial subsidiary fully owned and controlled by the (). This structure implies that EBC's financial operations, while nominally commercial, receive support from the INC's broader resources to sustain its broadcasting activities, particularly given the network's emphasis on religious and doctrinal programming over profit-oriented content. The , as the parent organization, derives its funding primarily from voluntary donations and offerings collected from its members, including regular weekly contributions and special collections for church initiatives. These member-sourced funds support various INC-affiliated entities, including media operations like EBC, though exact allocations to Net 25 remain undisclosed. Publicly available data on EBC's revenue, such as advertising income or blocktime sales typical for free-to-air stations, is limited, with reports noting missing financial metrics. Detailed audited for EBC are filed with the Philippine Securities and but are not widely accessible or summarized in public sources, reflecting the opaque nature of finances in INC-controlled commercial subsidiaries. This lack of transparency aligns with the INC's internal management practices, where operational funding prioritizes doctrinal dissemination over commercial viability.

Technical Aspects

Digital Television Implementation

Net 25, operated by , launched on July 27, 2000, as what its operators describe as the ' first digital broadcast television station, emphasizing early adoption of digital production and transmission technologies ahead of widespread national standards. The network's flagship DZEC-TV utilizes UHF channel 25 in , transmitting from a 907-foot trilon tower with 120 kW via dual 60 kW Acrodyne transmitters and a Jampro 48-panel antenna. In alignment with the Philippines' selection of the ISDB-T standard for , Net 25 participated in early trials and demonstrations. A key milestone came during the 2010 national elections, when the network, in partnership with GEMNET, delivered the country's inaugural full coverage using ISDB-T via its on UHF 49, marking a precursor to broader implementation. This effort highlighted Net 25's role in advocating and testing ISDB-T, which supports mobile reception, high-definition programming, and services, prior to the National Telecommunications Commission's formal of digital services in 2015. Currently, Net 25 simulcasts analog and digital signals to ensure compatibility during the transition period, with provincial affiliates on UHF channels 46 (), 49 (), and 39 (Davao). As the nationwide analog shutdown approaches on December 31, 2025, the network's infrastructure supports full migration to ISDB-T, potentially enabling expanded subchannels for additional content layers without spectrum expansion. This implementation enhances coverage reliability over analog, particularly in urban areas, though rural penetration depends on adoption and infrastructure upgrades.

Signal Coverage and Infrastructure

Net 25's flagship station, DZEC-TV, operates from a transmitter in on UHF Channel 25 for analog broadcasts, with a power output capable of reaching 120 kilowatts and an (ERP) of 7,896 kilowatts from a 907-foot trilon tower, enabling primary coverage across the National Capital Region and parts of surrounding provinces like . The station's infrastructure supports both analog and (DTT), transitioning to UHF Channel 28 (557.143 MHz) for digital signals in , which provides enhanced signal strength and reliability for high-definition content reception within line-of-sight areas. This setup positions Net 25 as one of the earliest adopters of digital broadcasting infrastructure in the , headquartered at the NET25 Building on Central Avenue in . Beyond Metro Manila, Net 25 maintains relay stations in key regional centers to extend coverage nationwide via UHF frequencies, including DWDM-TV on Channel 46 in City (launched February 2023 for improved northern reception), DYFX-TV on Channel 49 in for coverage, and DXED-TV on Channel 39 in Davao for outreach. These transmitters utilize similar UHF infrastructure to broadcast the network's feed, though coverage remains constrained by terrain and urban density, typically effective within 50-100 kilometers radii depending on elevation and power allocation. Digital expansions, such as DTT Channel 47 in and Channel 46 in , further bolster multi-region signal distribution, with ongoing frequency reassignments like Metro Manila's shift from DTT-28 to DTT-25 aimed at optimizing spectrum use amid the national analog shutdown. Infrastructure upgrades include integration of robust connectivity solutions, such as Peplink systems for unbreakable broadcasting links, ensuring seamless transmission during live events and mitigating downtime from traditional cable vulnerabilities. Cable carriage extends reach, with availability on providers like (Channel 18) and Destiny Cable (Channel 19) in , supplementing terrestrial signals for urban households without antennas. Overall, while terrestrial coverage focuses on major population centers, satellite and internet streaming via the network's platform covers over 90% of global audiences, though primary infrastructure emphasizes UHF towers for accessibility in the .

Technological Upgrades and Challenges

Net 25 underwent a significant (DTT) transition, commencing broadcasts in selected areas on UHF channel 28 (557.143 MHz) as of October 2021, aligning with the ' broader shift to ISDB-T standards. This upgrade enabled improved picture quality and data services, building on earlier achievements like the network's provision of the country's first full election coverage in 2010 through ISDB-T implementation. By July 2024, the station fully embraced to enhance viewer experience, incorporating high-definition formats and expanded channel capacity without requiring additional consumer equipment for basic access. In August 2025, Net 25 shifted its analog frequency from channel 46 to channel 25, optimizing signal stability and reception for audiences without necessitating new hardware. Complementing these broadcast enhancements, the network deployed advanced Peplink-based infrastructure by early 2023, establishing resilient VPN tunnels for seamless live streaming and remote production, which supported uninterrupted coverage during high-stakes events like broadcasts. Challenges persisted in maintaining reliable connectivity amid environmental and infrastructural hurdles, such as adverse weather and constraints during live transmissions, which nearly disrupted 2023 New Year's programming until mitigated by the Peplink solution's multi-link capabilities. Broader issues in the Philippine , including uneven nationwide rollout and allocation delays, have indirectly affected Net 25's expansion beyond urban centers, though its high-power transmitters (up to 120 kW) and elevated aim to counter signal degradation in remote areas. These upgrades reflect Eagle Broadcasting Corporation's investment in robust, future-proof systems, yet ongoing reliance on hybrid analog-digital operations highlights transitional vulnerabilities in a market still adapting to full DTT mandates.

Programming

Religious and Doctrinal Content

NET25 allocates dedicated time slots for Iglesia ni Cristo (INC)-affiliated religious programming, which forms a core component of its schedule and promotes the church's restorationist Christian doctrines. These include live broadcasts of INC worship services held in locales and group worship sites, emphasizing congregational singing, prayer, and sermons on salvation exclusively through membership in the INC, interpreted as the biblical "Church of Christ" (Romanos 16:16). Key doctrinal programs feature biblical expositions refuting mainstream Christian tenets like the —viewed by INC as unbiblical —and affirming unitarian monotheism, with as the sole deity, Jesus Christ as the Son and man, and the as God's power rather than a person. Ang Tamang Daan ("The Right Path"), a flagship apologetics series, airs segments where INC ministers debate and critique doctrines of Catholic, Protestant, and other groups, defending Felix Y. Manalo's 1914 registration of the INC as the fulfillment of prophecies for the church's restoration after . Other shows, such as That's in the and Ang Iglesia ni Cristo, offer verse-by-verse analyses supporting INC practices like adult by immersion for remission of sins (Hechos 2:38), observance of the on specific biblical timings, and as obligatory offerings. These contents underscore the INC's self-identification as the to , warning against joining "false" churches and urging adherence to the church administration's authority under Executive Minister .

News and Information Segments

Net 25's news and information segments are produced by Eagle News Service, the network's dedicated news division, which delivers regular bulletins and in-depth reports on national, international, provincial, sports, business, and entertainment topics. These segments emphasize timely updates on current events in the and abroad, with correspondents stationed globally to cover breaking developments. A cornerstone program is NET25 News Update, a recurring newscast airing multiple times daily, including slots at 9:00 AM, 10:00 AM, 11:00 AM, 1:00 PM, 2:00 PM, 3:00 PM, 4:00 PM, 5:00 PM, 8:00 PM, and 9:00 PM on weekdays, providing concise summaries of headlines and live reports. This format, formerly known as Eagle News Update, focuses on verifiable facts from domestic and foreign sources, often incorporating on-the-ground footage from and regional bureaus. For international coverage, NET25 World News airs Monday through Friday at 10:30 PM, offering extended analysis of global affairs, including geopolitical tensions, economic shifts, and , with an emphasis on implications for the . The program claims to maintain impartiality through cross-verified reporting, though its selection of stories has drawn scrutiny for alignment with the network's institutional affiliations. Special segments include live event coverage, such as Senate hearings and national rallies, integrated into news blocks for real-time dissemination, alongside public service features on health, disaster preparedness, and community issues. Eagle News Service also operates an online arm via dedicated YouTube and website platforms, extending these segments digitally for broader accessibility.

Public Affairs and Special Features

Net 25's public affairs programming emphasizes discussions on governance, business, and societal issues, often featuring veteran broadcasters and political figures. Key shows include Counterpoint with Salvador Panelo, hosted by former presidential spokesperson Salvador Panelo, which airs weekly and covers political commentary, policy debates, and interviews with government officials, such as an appearance by Housing Secretary Jose Rizalino Acuzar in June 2023. The program, revived on Net 25 after earlier runs on other networks, provides in-depth analysis from a perspective aligned with conservative viewpoints, with episodes broadcast as recently as September 2024. Another prominent offering is Reality Check, hosted by former Senate President Tito Sotto, launched in 2023 to examine political developments, lifestyle topics, and matters. The show targets a broad audience with segments on current events and governance critiques. Investigative public affairs are represented by Responde, a top-rated program focusing on accountability and exposés, often led by experienced journalists like Ali Sotto, who transitioned to anchor related news segments in 2024 while maintaining ties to such formats. Business-oriented public affairs feature Open for Business (OFB), hosted by Net 25 Caesar R. Vallejos, which airs weekends and delivers practical advice, innovations, and interviews for micro, (MSMEs). Launched initially online in 2019 before expanding to television, it promotes entrepreneurial growth through episodes on global trends, wellness tech, and economic partnerships, such as Philippine-Taiwan trade links. The program culminates in annual events like the OFB Trailblazers Awards, first held on January 25, 2024, honoring outstanding businesses and leaders at the EVM . Special features on Net 25 include one-off telecasts and event coverage beyond routine programming, such as anniversary broadcasts and community initiatives tied to Eagle Broadcasting's mandate. These often highlight economic empowerment and national milestones, aligning with the network's 25th in 2025, which reaffirmed commitments to informative content amid technological advancements. While these segments emphasize factual reporting and expert insights, critics have noted potential alignment with Iglesia ni Cristo's institutional perspectives in topic selection, though the shows maintain a focus on verifiable economic and policy data.

Entertainment and Acquired Shows

Net 25's entertainment programming emphasizes family-oriented variety, game shows, talk formats, and light comedy, often produced in-house by Eagle Broadcasting Corporation to align with its edutainment mandate. These shows typically feature celebrity hosts and segments on lifestyle, advice, and humor, avoiding explicit content in deference to the network's religious affiliations. Acquired content remains minimal, primarily consisting of foreign infotainment and lifestyle imports rather than mainstream dramas or blockbusters. A flagship morning variety program, Love Tonipet & Everythaaang!, airs weekdays from 6:30 a.m. to 8:00 a.m., hosted by Tonipet and Añover, blending tips, community features, and light entertainment segments such as achiever spotlights and health discussions. The show, launched in 2023, incorporates interactive elements like guest interviews and practical advice, maintaining a positive, uplifting tone. In 2022, Net 25 expanded its lineup with several original entertainment offerings. Tara Game Agad-agad Level Up, a game show hosted by Aga Muhlach with co-hosts Yukii Takahashi and Daiana Menezes, premiered its new season on October 16, featuring a unique buzzer-passing format with prizes and challenges, airing Sundays at 7:00 p.m. Love, Bosleng and Tali, hosted by Vic Sotto, Pauleen Luna, and their daughter Tali, debuted as a Sunday family advice program addressing everyday life topics through humorous and relatable discussions. Comedy formats include Oh No! It’s BO (Biro Only), a prank-based gag show in its third season featuring TikTokers Niko Badayos, E.L. Mendoza, and Jai Gonzales, broadcast Saturdays at 8:00 p.m., and the sitcom Ano’ng Meron Kay Abok? starring Empoy Marquez and Alexa Miro, which explores ex-couple dynamics and began airing Saturdays at 7:00 p.m. on October 1. Talk and lifestyle shows bridge entertainment with informational elements, such as Korina Interviews, hosted by Korina Sanchez-Roxas since October 2, 2022, offering intimate one-hour conversations with public figures on personal and professional lives. Similarly, Moments with airs Sundays at 4:00 p.m., incorporating talk segments like "Chikat" for chit-chat and "Kusina Moments" for cooking, alongside inspirational stories. Acquired programs lean toward imports, including the Global 3000 for global issues (ongoing since 2008) and In Good Shape for fitness (since 2008), which provide light without narrative fiction. This mix reflects Net 25's strategy of prioritizing wholesome, value-driven content over high-production spectacle typical of commercial broadcasters.

Controversies

2015 Iglesia ni Cristo Leadership Dispute

The 2015 Iglesia ni Cristo (INC) leadership dispute erupted in July when the church expelled several high-ranking ministers and family members of its late executive minister , including his son Felix Nathaniel "Angel" Manalo and widow Cristina "Tenny" Manalo, on July 23. Angel Manalo publicly accused INC executive minister of corruption, including the misuse of church funds for personal gain and involvement in extrajudicial killings, claims that prompted libel charges from the INC against Angel and other expelled figures. Expelled members, alleging and illegal detention of dissenting ministers, filed complaints with the Department of (DOJ), leading to an investigation by DOJ Secretary into potential violations within the church. INC members responded with large-scale protests starting in August 2015, blocking major roads like in —dubbed "EDSA IV" by critics—to demand the DOJ drop the probe, citing threats to religious freedom. Amid claims by expelled parties that several ministers had been abducted or coerced, Net 25, the INC-affiliated broadcaster, aired an interview on July 29, 2015, featuring the purportedly missing ministers, who stated they were safe, voluntary participants in church consultations, and loyal to Eduardo Manalo's leadership. General Evangelist Bienvenido Santiago later used Net 25 on September 1, 2015, to announce the protests' end, following a DOJ to halt the investigation after assurances from church officials of internal resolution. Critics, including expelled minister Lowell Menorca, alleged the Net 25 interviews were scripted and under duress to discredit dissidents and propagate the church's narrative, though denied coercion and framed the broadcasts as transparent rebuttals to media distortions. The dispute highlighted tensions over and governance post-Eraño Manalo's 2009 death, with consolidating control by expelling challengers, but it subsided without formal convictions, as the DOJ closed the cases amid political pressures. Net 25's coverage drew scrutiny for perceived bias, reinforcing accusations of it serving as a mouthpiece for leadership during crises.

Accusations of Media Bias and Propaganda

Net 25, operated by the Iglesia ni Cristo (INC)-affiliated Eagle Broadcasting Corporation, has faced accusations of serving primarily as a propaganda outlet for the church's interests rather than an independent journalistic entity. Critics contend that its programming routinely prioritizes the promotion of INC doctrines, defense against detractors, and support for politically aligned figures, often at the expense of balanced reporting. For instance, during the 2022 Philippine presidential elections, Net 25's coverage was described as exhibiting "extreme partisanship," amplifying narratives favorable to Jr. while marginalizing opponents, thereby functioning as an extension of INC's bloc voting influence. Media watchdogs have highlighted specific instances of inflammatory content masquerading as news. In May 2022, a Net 25 report aired unsubstantiated personal attacks on the family of vice presidential candidate , labeling her daughters as " wannabes" and questioning their through selective anecdotes, such as economy-class travel, presented without context or verification. This segment deviated from journalistic standards by relying on opinionated vlogger-style delivery, incorporating insults and incendiary language to discredit critics of INC-endorsed candidates. Similarly, Net 25 has been accused of fueling against perceived adversaries, including red-tagging government officials and portraying figures like former Gary Alejo as "pro-America" in alignment with INC's geopolitical preferences. These practices have drawn scrutiny from organizations like the Center for Media Freedom and Responsibility (CMFR), which argue that Net 25 lacks adherence to ethical , including and impartiality, instead advancing the church's agenda through amplified religious influence in media. Detractors, including expelled members and independent journalists, claim such bias extends to suppressing internal dissent, as seen in coverage that vilifies whistleblowers during church scandals without affording them rebuttal. While maintains that its media outlets provide "truthful" perspectives rooted in biblical principles, the absence of —given full church ownership—undermines claims of objectivity, positioning Net 25 as a for doctrinal enforcement and political mobilization.

Legal and Regulatory Scrutiny

In May 2022, Net 25 faced criticism for airing a news segment on the daughters of then-Vice President that was accused of unprofessional and bias, prompting calls for investigation under the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) Broadcast Code's provisions on fairness and objectivity. The segment, which featured and vlogger-style editing, was said to violate ethical standards requiring balanced reporting, potentially warranting fines up to 20,000, reprimands, or suspension, though no formal KBP sanction was publicly imposed. Similar accusations arose in June 2022 when media watchdogs highlighted Net 25's use of inflammatory "reporting" formats to target political figures, including personal attacks during election coverage, as breaches of journalistic ethics, but these remained at the level of public complaints without regulatory enforcement. In July 2025, the (PCO) requested the replacement of Net 25 reporter Eden Santos from the Malacañang press corps after she twice violated established protocols by directly approaching President Ferdinand Marcos Jr. during high-security events, contravening guidelines prohibiting unauthorized interviews and posing risks to presidential security. Erelson Cabatbat communicated the demand to Net 25's news chief, citing prior warnings, while Undersecretary Claire Castro distanced herself from the decision, emphasizing it stemmed from protocol adherence rather than content bias. The Malacañang Press Corps condemned the move as an overreach threatening freedom, but PCO upheld it as necessary for operational safety, marking a rare instance of scrutiny on a network's field practices without broader franchise implications. Despite recurrent allegations of partisan content and ethical lapses, particularly tied to its affiliation with the , Net 25 has not faced (NTC) actions such as cease-and-desist orders or license suspensions, unlike other networks scrutinized for similar issues. Its congressional franchise was renewed for 25 years, contingent on , reflecting ongoing oversight but no substantiated violations leading to penalties as of October 2025. Critics, including media ethicists, argue that self-regulatory bodies like KBP have limited enforcement power against religiously affiliated outlets, allowing persistent scrutiny without resolution.

Internal and External Criticisms

External criticisms of Net 25 have focused on its departure from journalistic standards, portraying it as a vehicle for (INC) propaganda rather than objective broadcasting. In a 2022 analysis, documented instances where Net 25 employed vlogger-style reporting laden with insults and incendiary language to attack political figures, such as labeling opponents as "enemies of the state" during the lead-up to the 2022 Philippine elections, thereby fueling disguised as news coverage. Similarly, the Center for Media Freedom and Responsibility (CMFR) highlighted Net 25's extreme partisanship in election-related content, including unverified attacks on Vice President and promotion of INC-aligned candidates like Jr., raising concerns over its contribution to ecosystems. Further scrutiny from CMFR in May 2022 condemned specific Net 25 segments as non-journalistic, featuring baseless personal attacks on celebrities and public figures presented without evidence or balance, such as of moral corruption tied to political stances opposing interests. Academic and media studies, including a 2024 SEAMSA analysis, have echoed these points, arguing that Net 25's format prioritizes doctrinal alignment over factual reporting, evident in its consistent framing of events to defend leadership and endorsements. These critiques underscore a pattern where the network's ownership by INC's inherently compromises independence, with broadcasts often mirroring church directives on political and social issues. Internal criticisms of Net 25 within INC circles have been subdued, largely due to the church's hierarchical structure and disciplinary measures against dissent, which include expulsion for public opposition. During the 2015 INC leadership dispute, when ministers and family members of executive minister Manalo were expelled amid allegations of and abuse of authority, Net 25 aired interviews with purportedly "missing" ministers to affirm their safety and , a move decried by the expelled faction—including Angel Manalo—as orchestrated to discredit internal challengers. Expelled members, such as those aligned with "Tenny" Villanueva Manalo, portrayed the network's role in such broadcasts as an extension of administrative control, suppressing legitimate grievances rather than fostering transparent discourse, though these views were primarily expressed through legal filings and personal statements rather than sustained media campaigns. Post-expulsion accounts from former insiders have occasionally labeled Net 25 programming as a tool for reinforcing doctrinal conformity, but such testimonies remain marginalized and unamplified within official INC channels.

Reception and Impact

Viewership and Audience Reach

Net 25 achieves nationwide coverage in the via its primary transmission from , with additional free-to-air stations in Cebu and Davao, bolstered by cable affiliates and satellite distribution. The network's technical infrastructure includes a 120-kilowatt transmitter and 7,896 kilowatts (ERP), enabling broad accessibility across urban and rural areas. Its core audience comprises members of the (INC), the religious organization that owns the operating , with an estimated 2.8 million adherents in the as of recent assessments. This dedicated viewership sustains consistent engagement for INC-focused programming, such as doctrinal broadcasts and church events, though the channel does not feature prominently in general-market ratings data from providers like Nielsen or Kantar, which prioritize commercial networks. Internationally, Net 25 extends its signal via satellite to audiences in the United States, Canada, Europe, the Middle East, Northeast Asia, Australia, and New Zealand, targeting the global INC diaspora estimated in the hundreds of thousands. capabilities, introduced on January 2, 2014, further enhance accessibility for overseas viewers through online platforms. The Eagle News Service, operational since 2013, supports this with correspondents in multiple countries, facilitating content tailored to communities.

Cultural and Social Influence

Net 25 contributes to Philippine cultural preservation and promotion through its affiliate radio station Pinas FM 95.5, launched on May 1, 2011, which focuses on original Filipino music and emerging local talents to uplift . The network's entertainment programming, including family-oriented shows produced by NET25 Films and talent development initiatives via its Talent Center, emphasizes wholesome content featuring Filipino celebrities and public figures, aiming to reinforce traditional values in media consumption. This approach contrasts with more commercialized networks by prioritizing content that aligns with conservative cultural norms, such as depictions of strong family units and moral guidance for youth. Socially, Net 25 exerts influence by broadcasting Iglesia ni Cristo worship services and doctrinal programs, reaching an estimated audience that includes the church's over 2 million Philippine members and extending to global Filipino diaspora via satellite and online streaming initiated in 2014. These broadcasts promote , including opposition to practices like and , shaping viewers' ethical frameworks within INC communities and potentially broader conservative segments of society. The network's public affairs and news segments, delivered through Eagle News Service with international correspondents, provide coverage of national events like elections—offering live blow-by-blow accounts since its early years—which has positioned it as an alternative voice in public discourse, though often aligned with INC perspectives. Critics, including reports from , argue that Net 25's vlogger-style reporting has amplified divisive narratives, such as personal attacks on political opponents, influencing online and polarizing echo chambers during elections like 2022. However, network leadership maintains a commitment to "truth and genuine ," as stated by Caesar Vallejos in marking the channel's 25th on May 5, 2025, crediting its pioneering digital broadcast status since 2000 for sustained . This dual role—fostering communal values while drawing scrutiny for bias—underscores Net 25's embedded position in Philippine society's religious-media nexus, where INC's institutional influence extends through media ownership to affect voter mobilization and .

Achievements in Community Service

Responde: Mata ng Mamamayan, a flagship program on Net 25, addresses viewer-submitted concerns by coordinating resolutions with government agencies, utility providers, and other institutions, thereby facilitating access to essential services for Filipino citizens. Broadcast multiple times weekly, the show exemplifies Net 25's dedication to responsive media that bridges gaps between the public and official entities, often resolving issues related to healthcare, housing, and . The program's impact has been recognized through industry accolades, including the Most Outstanding Public Service Program of the Year award at the 3rd Gawad Filipino Awards in 2025, highlighting its exceptional contributions to and public welfare. This recognition underscores Net 25's role in empowering communities by amplifying individual grievances and driving tangible outcomes, such as expedited document processing and dispute settlements. Complementing its programming, Net 25's news and public affairs segments, produced by Eagle News Service, routinely cover and promote nationwide humanitarian responses, including disaster relief coordination during events like in July 2025, where rapid aid distribution was documented and disseminated to raise awareness and encourage participation. Over its 25 years of operation, the network has reaffirmed its public service ethos, prioritizing truthful reporting that informs community action and resilience.

Comparative Analysis with Other Networks

NET25, operated by under the influence of the (), differs markedly from dominant Philippine commercial networks such as and TV5 in ownership structure and content orientation. While GMA and TV5 prioritize profit-driven entertainment programming like telenovelas and variety shows to capture broad audiences, NET25 emphasizes , public affairs via Eagle News Service, and edutainment with underlying religious promotion tied to INC doctrines and events. This focus yields a niche viewership, contrasting with GMA's commanding 44-54% national audience share as of 2023-2025, driven by high-rating mass-appeal content, and TV5's secondary 10-22% share bolstered by sports and acquired shows. In terms of market position, NET25 operates as a minor player in a concentrated free TV landscape post-ABS-CBN's 2020 franchise non-renewal, which elevated GMA to over 90% control in some metrics while smaller outlets like NET25 rely on blocktime and affiliate distribution rather than original production. Unlike secular networks facing commercial pressures for advertiser-friendly neutrality, NET25's INC affiliation has drawn scrutiny for biased reporting, such as vlogger-style segments promoting church narratives over objective , a deviation from GMA's documentary-style news or TV5's PLDT-backed balanced coverage. This religious integration, evident since its 2000 launch and partial 2015 secular rebrand, limits crossover appeal compared to competitors' diverse, apolitical slates that dominate urban and rural demographics alike. Regulatory and trust dynamics further distinguish NET25; it maintains stable but low scores around 20-25% in surveys, akin to other niche outlets, versus higher confidence in state-affiliated PTV-4 at 24%, while evading the franchise battles that sidelined . GMA and TV5, as established conglomerates, navigate blocktiming and digital transitions with broader compliance, whereas NET25's ties invite accusations of propaganda, potentially constraining expansion in a competitive field where audiovisual sectors show low concentration but high reliance on top networks for reach. Overall, NET25 serves a faith-based constituency with targeted influence, underscoring its divergence from the entertainment-centric, market-dominant models of peers.

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