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New wave of new wave

The New Wave of New Wave (NWONW), also known as the New Wave revival, was a short-lived subgenre of that emerged in 1993 and peaked in 1994, characterized by a revival of the energetic, guitar-driven sounds and provocative aesthetics of late-1970s , such as those pioneered by bands like and . Coined by music journalists at publications like , the term described a media-driven movement that filled a brief cultural gap between the dominance of American and the rise of , featuring mod-glam-punk influences, high-energy live performances, and lyrics focused on hedonism and rebellion over technical musicianship. Key bands associated with NWONW included SMASH, These Animal Men, Blessed Ethel, and early iterations of Elastica, which later transitioned into the scene. A pivotal event was the "New Art Riot" showcase at London's in December 1993, which highlighted these acts and generated buzz in the music press, with NME proclaiming SMASH as potential "band of '94." Despite initial hype tied to indie labels like Fierce Panda, the movement produced limited commercial output—SMASH released one album, Self Abused (1994), while issued two, including (Come on) Join the High Society (1994)—and largely dissipated by 1998. The NWONW's rapid decline stemmed from its perception as a contrived press invention lacking enduring appeal, coupled with the overshadowing arrival of Britpop's more anthemic, guitar-pop focus and the "Loaded" of the mid-1990s, which prioritized chart success over the scene's raw, surface-level provocation. Though often dismissed retrospectively as a "punchline to Britpop's joke," the movement briefly captured a moment of experimentation in British rock, influencing later revivals and underscoring the music press's role in shaping transient trends.

Definition and Origins

Definition and Terminology

The new wave of (NWONW) refers to a subgenre of British that emerged in the early , marked by a deliberate revival of stylistic elements from the and movements of the late and early . This revival emphasized angular guitar riffs, energetic rhythms, and a DIY ethos reminiscent of the original era, positioning NWONW as a nostalgic counterpoint to the prevailing dominance. Unlike broader trends, it focused on concise, hook-driven songs that blended urgency with pop accessibility, often delivered through raw, guitar-centric arrangements. The terminology "new wave of new wave" was coined by music journalist Paul Moody in a January 1994 issue of New Musical Express (), where it was used to highlight a cluster of emerging acts drawing from earlier punk and traditions. It is also interchangeably referred to as "new new wave" or abbreviated as NWONW in music writing of the period. This label distinguished the movement as a transient phenomenon, centered on quirky, guitar-driven rock that prioritized revivalist energy over groundbreaking innovation, lasting primarily from late 1993 to mid-1994. In terms of scope, NWONW was predominantly a phenomenon, confined to the indie and alternative scenes in and surrounding areas, arising in the post-grunge landscape and just before the rise of . It represented a media-driven push by outlets like to spotlight homegrown talent amid international rock shifts, underscoring a return to angular, post-punk-inspired sounds rather than novel experimentation.

Influences from Original New Wave

The New Wave of New Wave (NWONW) emerged as a revival that directly echoed the sonic and stylistic innovations of the original and movements from the late 1970s and early 1980s, adapting their guitar-driven energy and experimental edge to the British landscape of the early . This influence manifested in a return to choppy rhythm guitars, fast tempos, and a blend of rock instrumentation with occasional electronic elements, reflecting the original genre's departure from traditional rock structures. Specific borrowings included the angular, staccato guitar riffs pioneered by acts like Wire, which provided a foundation for the revival's taut, riff-centric sound. Similarly, the pop-infused hooks and glamorous yet accessible aesthetics of informed the melodic catchiness and visual flair in NWONW, emphasizing sharp, memorable songwriting over raw aggression. The raw, organ-driven edge reminiscent of The Stranglers contributed to the genre's gritty undercurrent, blending menace with tunefulness in a way that updated the original new wave's rebellious spirit. Culturally, NWONW inherited the DIY ethos and attitudes of the original , rooted in punk's rejection of excess, but reframed them within the scene's emphasis on authenticity and grassroots promotion amid the era. This adaptation preserved the ironic, witty detachment and whimsical themes common in early , using them to critique 1990s while fostering a sense of playful . elements, quirky and prominent in the originals, were selectively revived to add textural novelty without dominating the guitar focus.

Historical Development

Emergence in the Early 1990s

The New Wave of New Wave (NWONW) began to take shape in late as a distinct movement within the scene, emerging primarily as a counterpoint to the overwhelming influence of American acts that had dominated global airwaves since the early . This period marked a pivotal shift, with musicians and journalists expressing a desire for more energetic, locally inspired sounds that contrasted the brooding introspection of . The term "New Wave of New Wave" was coined by music press writers to encapsulate this budding revival, first appearing in print around October in coverage of emerging acts. Key catalysts included aggressive promotional campaigns by influential publications like the , which highlighted the scene in features and year-end predictions, positioning it as a fresh alternative for 1994. These efforts extended to events and supplements that showcased up-and-coming talent, fostering a sense of momentum amid the evolving landscape. Concurrently, the rise of independent labels such as Fierce Panda—launched in February 1994 by three former journalists—provided crucial infrastructure, releasing compilation EPs that captured the era's excitement and sold out rapidly upon debut. This emergence coincided with broader interest in post-punk revivalism, as the British music press sought to reclaim narrative control from Seattle's sound by emphasizing witty, upbeat aesthetics rooted in the original of the late and early . By early 1994, NWONW had gained enough traction for dedicated coverage in outlets like , signaling its brief but intense arrival as a media-driven phenomenon.

Peak and Decline

The peak of the New Wave of New Wave (NWONW) occurred in , a year marked by intense media attention and vibrant live activity that positioned the movement as a fresh revival of energy. Critics such as highlighted as the zenith of this wave, describing it as the "top of a curve" where alternative rock's countercultural momentum was fully absorbed by the music industry, leading to widespread commercial breakthroughs for guitar-driven acts. amplified this hype in its , , issue, featuring NWONW bands in its annual tips for the year and framing the scene as a proto-Britpop akin to the 1970s of . This buzz was underscored by electrifying live performances, including a promotional gig at London's LA2 on the same date, showcasing emerging acts and drawing significant crowds to affirm the scene's momentum. A pivotal event during this height was the release of the compilation Shagging in the Streets on February 24, 1994, by , which captured the NWONW ethos with tracks from six key bands and sold out within a single day, signaling robust initial demand and label enthusiasm for the "suspiciously groovy" movement. Building on the catalytic buzz from late gigs and press coverage, this EP exemplified the scene's rapid escalation into a cohesive, hype-fueled entity. The combination of NME's endorsements and sold-out shows fostered a sense of inevitability, with journalists portraying NWONW as the to grunge's and a bridge to broader revivalism. The decline began abruptly by mid-1995, as the explosive rise of overshadowed NWONW's punk-inflected sound, shifting and audience focus toward guitar-pop anthems from acts like and . Internal challenges exacerbated this fade, including band breakups—such as SMASH's dissolution in —and a lack of sustained commercial success, where strong press support failed to translate into , prompting backlash from outlets that had initially championed the scene. Described as "brilliantly short-lived," NWONW lost its distinct identity as dominated by 1995, with even NWONW-adjacent bands like realigning toward the new trend. By the late , the movement had effectively ended, reduced to a fleeting construct without lasting or output.

Musical Style and Characteristics

Key Elements

The New Wave of New Wave (NWONW) was characterized by guitar-driven rock arrangements featuring angular riffs and memorable hooks, drawing directly from and traditions to create a sharp, propulsive sound. These elements were often complemented by the incorporation of keyboards and synthesizers, which added a distinctive texture reminiscent of and while maintaining a rock foundation. Upbeat tempos and concise pop song structures further defined the genre, emphasizing accessibility and rhythmic drive over complexity. In terms of production, NWONW adopted a raw, aesthetic that prioritized live energy and immediacy, often recorded with minimal polish to capture the aggression of alongside the melodic catchiness of . This approach blended confrontational intensity with hooks designed for replayability, resulting in a sound that felt urgent and unrefined, contrasting with the more produced styles of contemporaneous or emerging . Lyrically, the movement explored themes of , , , and , often through provocative and ironic commentary on and British culture, as seen in SMASH's "(I Want To) Kill Somebody" with its anti-authority hit-list chorus. These themes echoed the original new wave's playful detachment while reflecting the context of social upheaval and millennial anxiety.

Subgenres and Variations

Other variations in NWONW included blends with aesthetics, where acts adopted sharp, angular -filtered structures inspired by 1970s mod rock. Some incorporated influences, introducing theatrical androgyny and flamboyant visual flair to the revival. By 1994, portions of NWONW evolved toward more pop-oriented expressions, refining edges into accessible, melody-driven forms that bridged to broader movements. These offshoots differed from core NWONW traits by emphasizing experimental niches, such as dominance and unconventional asymmetry, over prevalent guitar-driven arrangements.

Notable Artists and Releases

Prominent Bands

emerged as angular punk-pop leaders within the new wave of new wave (NWONW) scene, formed in in 1992 by guitarist and vocalist and drummer after their departure from . The mixed-gender lineup, which later included guitarist and bassist , signed to label Deceptive Records and gained attention with their debut "Stutter" in 1993, followed by the self-titled in 1995 that showcased sharp, post-punk-inspired riffs tied to NWONW's revivalist energy. Their role highlighted the scene's blend of gender diversity and angular aesthetics, influencing broader currents. SMASH exemplified raw energy in NWONW through their intense live performances and hedonistic ethos, originally formed in 1984 in but peaking in the mid-1990s with an all-male lineup of vocalist/guitarist Ed Borrie, bassist Salvador Alessi, and drummer Rob Hague. Affiliated with indie label Hi-Rise Recordings, they released key singles like "Real Surreal" and "" in 1994, culminating in their debut album Self Abused that year, which captured the movement's caustically tuneful aggression. Their contributions emphasized NWONW's connection to 's visceral immediacy, though commercial success was limited. These Animal Men represented hedonistic rockers in the NWONW fold, an all-male Brighton outfit formed in 1989 and signed to indie imprint Hut Records in 1993. Fronted by vocalist Pete Williams, they debuted with the high-octane single "Speed King" in 1994, followed by their album (Come On, Join) The High Society later that year, embodying the scene's defense of rock 'n' roll excess amid media hype. Their swaggering style and major-label aspirations underscored NWONW's short-lived buzz before the band's 1998 split. Blessed Ethel, a Malvern-based indie rock band formed in the early 1990s, contributed to the NWONW scene with their energetic punk-inflected sound, led by vocalist Sara Doran alongside guitarist Dan Barnes and bassist . Signed to Big Pop Records, they released singles like "Rat" in 1994 and their debut album Welcome to the Rodeo in 1996, capturing the movement's raw provocation and mod-punk influences. Diverse scene participants included Menswear, an all-male group formed in in 1994 and signed to Laurel Records, whose witty singles like "Daydreamer" in 1995 reflected NWONW's poppier edges. , a mixed-gender band established in 1992 in on indie label Indolent, contributed with Louise Wener's sardonic vocals on tracks like "Inbetweener" (1995), tying into the movement's wit. , featuring mixed lineup with Sonya Madan on vocals, formed in 1992 and released "I Can't Imagine the World Without Me" in 1994 via , blending NWONW influences with diverse cultural perspectives. , all-male from and active from 1990 on Polydor, brought anthemic energy with singles like "Dolphin" (1994), while , a mixed Dublin-based act formed in 1991 on One Little Indian, added experimental rawness via their 1994 debut Comforter. These bands illustrated NWONW's varied indie affiliations and lineup dynamics, from all-male rockers to gender-balanced ensembles.

Key Albums and Compilations

One of the defining releases of the New Wave of New Wave (NWONW) was Elastica's self-titled debut album, released in March 1995 by Deceptive Records in the UK and internationally. The album featured angular, punk-inflected tracks that captured the scene's raw energy, with the single "" serving as a breakthrough hit, peaking at number 17 on the and earning widespread radio play that propelled the band to prominence. Its taut riffs and minimalist structure exemplified NWONW's nod to 1970s while achieving commercial traction, contributing to the album's critical acclaim as a of mid-1990s British guitar music. SMASH's debut mini-album, Spring 1994, issued in 1994 by Hi-Rise Recordings, marked an early milestone for the movement with its blistering, irreverent tracks compiled from the band's initial singles. The release included songs like "Lady Love Your Cunt" and "," which resonated with NWONW's irreverent ethos and helped secure the trio's spot in the scene through coverage and a appearance for the follow-up single "Real Surreal." This compact collection, blending garage rawness with pop hooks, provided a blueprint for the short-lived but influential NWONW sound. Compilations played a crucial role in documenting and amplifying NWONW acts, with Shagging in the Streets (1994) standing out as a seminal tribute. Released as a 7-inch featuring emerging bands like SMASH, , and others, it showcased the scene's punk revivalism through high-energy, lo-fi contributions that captured the underground buzz before major label interest. The compilation's raw, street-level vibe helped foster a sense of collective identity among NWONW groups, influencing subsequent anthologies like the 2023 New Wave of New Wave . Early singles and further drove NWONW's charting momentum and exposure, exemplified by Menswear's "Daydreamer," released in June 1995 on Laurel/ London Records. The track, with its jangly mod-pop sheen, reached number 14 on the , marking one of the scene's highest placements and drawing comparisons to influences while boosting the band's visibility through performances. Such releases, alongside Elastica's preceding like Circus (1995), provided accessible entry points that translated underground hype into broader audience reach, solidifying NWONW's brief but vibrant discographic footprint.

Cultural Context and Legacy

Relation to Britpop and Broader Movements

The New Wave of New Wave (NWONW) served as a key precursor to , emerging in late 1993 and early 1994 as a short-lived movement within the British indie scene that shared stylistic and cultural roots with the later genre's emphasis on guitar-driven pop and British identity. Many NWONW acts, such as , transitioned seamlessly into the Britpop era, evolving from their initial punk-inflected sound on debut releases like (1995) to more anthemic, chart-oriented material that aligned with Britpop's mainstream breakthrough. This overlap highlighted NWONW's role in revitalizing UK amid the global dominance of American , providing a distinctly British alternative that Britpop would amplify. NWONW also exhibited strong ties to the of the early , drawing on angular guitar riffs, witty lyrics, and energetic rhythms reminiscent of 1970s and 1980s acts like or , while incorporating elements such as sharp tailoring and power-pop hooks in bands like . In contrast to grunge's raw, introspective distortion and Seattle-centric scene, NWONW emphasized upbeat, sardonic energy and a rejection of hegemony, fostering a homegrown response that prioritized over angst. The played a pivotal role in bridging NWONW to the Oasis-led explosion, coining the term in 1993-1994 to emerging bands as a "prototype" for a new and featuring them prominently in tips lists that foreshadowed 's rise. This positioning cast NWONW as a transitional "warm-up act," quickly overshadowed by 1994's louder, more bombastic wave, yet essential in building media momentum and audience appetite for UK-centric rock.

Critical Reception and Lasting Influence

The New Wave of New Wave (NWONW) garnered significant initial attention from the British music press in the early 1990s, with New Musical Express (NME) prominently featuring it in their January 1994 issue as a promising revival of punk and new wave influences amid the post-grunge landscape. This hype positioned NWONW bands as an "exciting" counterpoint to emerging Britpop, emphasizing their energetic, angular sound and youthful attitude. However, critical reception soured quickly, with the movement often dismissed as superficial and short-lived by the mid-1990s. Music journalist John Harris, who helped coin the term, later critiqued it in The Guardian as "Britpop without the good bits," highlighting its lack of substance compared to the songwriting depth of contemporaries like Blur or Oasis. Reviews frequently pointed to NWONW's emphasis on fashion and image over musical innovation, noting its ephemeral nature as a press-driven fad rather than a substantive evolution. Mixed assessments persisted into retrospective analyses, praising the raw energy of bands like Elastica while lamenting the scene's failure to develop beyond initial buzz. Despite its brevity, NWONW contributed to the broader revival of and aesthetics in the , as acts like Franz Ferdinand and drew on angular riffs and synth elements from 1970s-1980s influences in a more polished form, with the movement representing an early step in ongoing indie experimentation. The movement also impacted UK fashion and attitude, popularizing sportswear and a scruffy, Camden-inspired look that echoed into early indie scenes. NWONW's reach remained largely confined to the , with limited international spread due to its reliance on domestic press promotion and overshadowing by global and trends. Sporadic revivals in indie circles have since echoed its leanings, influencing niche acts in the and that blend retro with contemporary electronic elements, including reissues of key albums by bands like and SMASH as late as 2017.

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