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Nitro Pepsi

Nitro Pepsi was a nitrogen-infused cola soft drink developed by PepsiCo, featuring a unique widget in each can that released nitrogen gas to create a cascade of tiny bubbles, resulting in a smoother, creamier mouthfeel and a frothy head reminiscent of draft beer, distinguishing it from traditional carbonated sodas.^[1] It was launched nationwide in the United States on March 28, 2022, after an initial announcement in February of that year, and was positioned as an innovative reimagining of the cola category, with PepsiCo first revealing plans for nitrogen infusion in 2019. It was discontinued in January 2025.^[2]^[3]^[4] Available in two variants—Draft Cola (original flavor) and Vanilla Draft Cola—it was packaged in 13.65-ounce cans designed to emphasize the beverage's visual pour effect and velvety texture.^[1] The product's marketing campaign highlighted its "softer than a soft drink" appeal, targeting consumers seeking a less fizzy alternative to standard colas while retaining Pepsi's classic taste profile.^[2]

History

Development and Announcement

PepsiCo announced Nitro Pepsi in January 2019 as the first nitrogen-infused cola, drawing inspiration from the rising popularity of nitro cold brew coffee to innovate within the soft drink category.^[5]^[6] The beverage was positioned as a smoother alternative to traditional carbonated sodas, featuring smaller nitrogen bubbles that create a creamy texture and velvety cascading foam without the use of dairy.^[6]^[5] This approach aimed to appeal to non-traditional soda consumers seeking a less fizzy, more sophisticated drinking experience.^[7] To gauge initial reception, PepsiCo conducted prototype sampling at Super Bowl LIII in Atlanta, Georgia, on February 3, 2019, where select audiences tested both original and vanilla variants at event venues and cultural activations.^[5]^[8] These early tests provided valuable feedback on the product's unique mouthfeel and foam profile, informing further refinements.^[9] Development of Nitro Pepsi began as a 2019 concept within PepsiCo's innovation pipeline, evolving through iterative pre-launch testing over the subsequent years to perfect the nitrogen infusion technology and sensory attributes.^[2] PepsiCo's Design and Innovation team played a central role, leading the creation of packaging prototypes, including specialized widgets for nitrogen release, new logo designs, and color palettes that highlighted the beverage's frothy cascade while maintaining ties to the core Pepsi brand.^[10]^[11] This collaborative effort culminated in the product's commercial launch in 2022.^[2]

Launch

PepsiCo officially announced the launch of Nitro Pepsi on February 23, 2022, introducing it as the first nitrogen-infused cola designed to deliver a smoother, creamier experience distinct from traditional sodas.^[12] The product was positioned as "softer than a soft drink," emphasizing its creamy body and cascading, frothy head created by a widget that infuses nitrogen upon opening the can.^[12] This launch followed limited testing of the nitrogen infusion concept initially revealed in 2019.^[13] Nitro Pepsi became available nationwide across the United States starting March 28, 2022, in two flavors: Original Draft Cola and Vanilla Draft Cola.^[12] It was offered in 13.65-ounce cans, sold as single-serve units or in 4-pack variety formats, with initial retail pricing around $7.99 to $10.99 for a 4-pack depending on the retailer.^[12]^[14] Prior to the full rollout, an exclusive debut event took place on March 26, 2022, in New Bern, North Carolina—Pepsi's birthplace—where attendees received free samples and participated in local promotions to experience the beverage firsthand.^[15] This event highlighted the product's roots and aimed to build early buzz in a historically significant location for the brand.^[15]

Discontinuation

In late 2024, PepsiCo announced the discontinuation of Nitro Pepsi and its vanilla variant, with production ceasing in January 2025.^[4] The company cited several factors for the decision, including limited sales performance of the nitrogen-infused cola, a strategic shift toward other beverage innovations, and broader portfolio optimization that involved cutting 14 flavors overall, such as Pepsi Mango.^[16]^[17] By mid-2025, Pepsi's official product locator began marking remaining stock of both variants as having "limited time left," signaling the rapid depletion of inventory following the production halt.^[18] Post-discontinuation, Nitro Pepsi cans have garnered interest among collectors, emerging as rare items by November 2025 due to their novelty status and the product's short market lifespan.^[19]

Product Characteristics

Formulation and Ingredients

Nitro Pepsi is formulated with a base composition similar to traditional Pepsi cola, consisting of carbonated water, high fructose corn syrup, caramel color, natural flavor, sodium polyphosphates (to protect flavor), phosphoric acid, and caffeine.^[20] Unlike standard colas that rely primarily on carbon dioxide for carbonation, Nitro Pepsi incorporates nitrogen gas infusion to achieve its distinctive texture.^[12] The nitrogen infusion process involves a specialized widget embedded in the base of each can, which releases nitrogen gas upon opening, generating smaller micro-bubbles that produce a velvety, creamy mouthfeel with reduced fizz compared to regular Pepsi.^[12] This method emphasizes smoothness over the sharp "bite" associated with high CO2 levels, while maintaining the core cola flavor profile.^[21] Per 13.65 fl oz serving, Nitro Pepsi provides 230 calories, 62 grams of total sugars (all from added high fructose corn syrup), and 77 mg of caffeine, with no fat, protein, or dietary fiber.^[22] The product contains no dairy ingredients and uses sodium polyphosphates as the primary preservative to maintain flavor stability, without additional synthetic preservatives beyond this component.^[20] This formulation differentiates Nitro Pepsi by prioritizing a less aggressive carbonation for easier, more draft-like drinking, distinct from the effervescent profile of regular Pepsi.^[12]

Packaging and Serving

Nitro Pepsi is packaged exclusively in 13.65 fluid ounce aluminum cans designed to preserve the nitrogen infusion and enable the signature cascade effect.^[23] Each can features a unique nitrogen-filled widget affixed to the bottom, which activates upon opening to release the gas and create smaller, smoother bubbles for a creamy texture.^[12] The cans boast a sleek, dark labeling with a new logo and color palette that highlights the "Nitro" branding and visually evokes the foam cascade and tiny bubbles.^[10]^[11] For optimal serving, Nitro Pepsi is recommended to be chilled and hard-poured—fully inverting the opened can into a tall glass—to fully activate the widget and produce a mesmerizing head of froth without using ice or a straw.^[12] This method enhances the nitrogen's role in delivering a silky mouthfeel, distinguishing it from traditional colas.^[12] While suitable for direct consumption from the can, pouring into a glass is advised to avoid any interference from the widget and to showcase the beverage's visual appeal.^[24] The PepsiCo Design and Innovation team developed accompanying prototypes for fountain dispensing and branded glassware, which emphasize the cola's tiny bubbles and frothy top to elevate the serving experience in both retail and on-premise settings.^[10] These elements underscore the product's draft-style presentation. Environmentally, the aluminum cans are fully recyclable, aligning with broader industry efforts to reduce plastic use, and no bottle variants were produced.^[25]^[12]

Variants

Original Draft Cola

The Original Draft Cola variant of Nitro Pepsi represents the flagship unflavored offering in the nitro-infused cola lineup, featuring the classic Pepsi cola flavor profile enhanced by nitrogen infusion rather than traditional carbonation. This results in a reduced fizz that delivers a draft-beer-like smoothness, with smaller bubbles creating a velvety mouthfeel and a subtle sweetness unmasked by the absence of carbon dioxide's inherent bitterness. The beverage pours with a cascading effect and forms a frothy head upon opening, mimicking the texture of nitrogenated draft beers like Guinness, while avoiding the sharp burn typically associated with high-carbonation sodas.^[12] Positioned as an appealing alternative for consumers who prefer flat or low-carbonation drinks, Original Draft Cola targets those seeking a milder cola experience that emphasizes creaminess over effervescence, providing a refreshing option without the aggressive tingling of standard colas. Its smooth profile highlights the core Pepsi taste—notes of caramel, vanilla, and spice—in a more subdued manner, making it suitable for those sensitive to acidity or seeking a beer-inspired soda innovation.^[12]^[24] Launched on March 28, 2022, as the initial variant alongside its vanilla counterpart, Original Draft Cola was distributed nationwide in the United States in single 13.65-ounce cans, 4-packs, and variety packs containing both flavors. It remained available through major retailers until its discontinuation in January 2025, as part of PepsiCo's streamlining of its beverage portfolio.^[12]^[26]^[4] In comparison to regular Pepsi, Original Draft Cola exhibits less acidic bite due to the lack of carbonic acid from CO2, allowing the sweetness and creaminess to dominate for a more rounded, less sharp cola sensation. This nitrogen-based formulation preserves the essential Pepsi flavor while prioritizing a luxurious, pourable texture over traditional sparkle.^[24]^[27]

Vanilla Draft Cola

Vanilla Draft Cola is a flavored variant of Nitro Pepsi that was introduced alongside the original Draft Cola flavor in February 2022.^[12] It was offered in 13.65-ounce cans as single-serve units and in variety packs containing both the original and vanilla flavors.^[12] Like the core product line, it utilized nitrogen infusion for a smoother mouthfeel, but the vanilla addition set it apart by building on the cola base.^[28] The flavor profile combines the classic Pepsi cola foundation with a vanilla infusion, delivering a candy-like sweetness and dessert-inspired creaminess that amplifies the nitro-induced smoothness.^[29] This results in a higher perceived sweetness compared to the unflavored version, making it particularly suitable for consumers seeking a richer, more indulgent soda experience reminiscent of creamy vanilla treats.^[29] Packaging for Vanilla Draft Cola featured distinct label designs with soft vanilla color accents in warm copper tones against a darker blue background, incorporating iconography to evoke a creamy cola essence and differentiate it from the original flavor.^[11] PepsiCo discontinued Vanilla Draft Cola in January 2025 as part of a broader streamlining of its beverage portfolio.^[30]

Marketing

Campaigns

PepsiCo initiated promotional efforts for Nitro Pepsi with sampling at high-profile events to build early buzz. In February 2019, the company distributed samples of the nitrogen-infused cola at Super Bowl LIII in Atlanta, Georgia, targeting venues and cultural gatherings to introduce the product's unique cascading pour and appeal to consumers exploring non-alcoholic alternatives to beer.^[31] The full nationwide launch in March 2022 was supported by a comprehensive integrated campaign spanning television advertisements, digital platforms, out-of-home displays, and social media, which showcased the beverage's smooth, creamy texture and beer-like infusion process to differentiate it from traditional sodas.^[12] A prominent TV spot featured the tagline "Smooth, Creamy, Delicious," emphasizing the nitrogen's role in creating smaller bubbles for a velvety mouthfeel.^[32] Central to the 2022 efforts were strategic partnerships, including a collaboration with TikTok influencer Khaby Lame, whose silent, expressive style highlighted the product's innovative pour in an ad directed by photographer David LaChapelle, aimed at engaging millennials and Gen Z through viral social content.^[33] In-store demonstrations accompanied launch events at major retailers like Walmart, where interactive setups allowed consumers to experience the nitro effect firsthand.^[34] Following the initial rollout, PepsiCo sustained momentum with variety pack promotions bundling Original Draft Cola and Vanilla Draft Cola to facilitate flavor trials and attract non-soda drinkers seeking a more sophisticated refreshment option.^[12] Limited-time offers, such as exclusive suite experiences and giveaways at Yankee Stadium, further encouraged sampling among sports fans.^[35] The multi-channel approach enabled broad national reach, leveraging PepsiCo's substantial advertising resources to position Nitro Pepsi as an accessible entry point for adult-oriented soft drinks.^[36]

Distribution and Availability

Nitro Pepsi was primarily distributed through major U.S. retailers, including Walmart and Amazon for single cans and variety packs, as well as convenience stores such as Dollar General and Family Dollar.^[37]^[38]^[39] Bulk purchases were available online via PepsiCo Partners, targeting foodservice and larger orders.^[40] The product saw anticipation and delays in 2021 before its official U.S. nationwide rollout on March 28, 2022, following an announcement earlier that month.^[8]^[2] It remained focused on the U.S. market with limited international availability. Pricing typically ranged from $1.99 to $2.29 per 13.65-ounce can, with 4-packs at around $7.99 and 12-can variety packs at $24.^[41]^[14] The beverage was positioned for chilled consumption, often stocked in refrigerated coolers to preserve its nitrogen-infused texture and foam.^[12] By mid-2025, Nitro Pepsi was marked as limited stock following PepsiCo's discontinuation announcement in October 2024, with production halting in January 2025 and remaining inventory phased out by November 2025.^[42]^[18]

Reception

Critical Response

Upon its launch in 2022, Nitro Pepsi received mixed reviews from professional critics and industry observers, with praise centered on its innovative texture and visual appeal, tempered by critiques of its flavor profile and departure from traditional soda characteristics.^[29]^[43] Taste of Home's review highlighted the beverage's smoother, creamier mouthfeel compared to regular Pepsi, attributing this to the nitrogen infusion that produces smaller, more velvety bubbles rather than aggressive carbonation. The vanilla variant was particularly commended for its candy-like sweetness and aromatic profile, evoking a dessert-like experience that differentiated it from standard colas.^[29] PepsiCo's design team emphasized the product's visual innovation, developing specialty glassware and fountain equipment to showcase the cascading tiny bubbles and frothy head, enhancing the pour's dramatic presentation and aligning with premium beverage aesthetics inspired by nitro beers and coffees.^[10] Conversely, BuzzFeed's assessment described Nitro Pepsi as tasting like "flat but ice-cold Pepsi," criticizing its excessive sweetness and the absence of satisfying fizz, which disappointed consumers accustomed to the crisp effervescence of conventional sodas.^[43] Industry analyses positioned Nitro Pepsi as a strategic response to evolving preferences for low-carbonation, smoother drinks, with CNN Business noting its creamier texture as a novel adaptation in the cola category to appeal to those seeking less aggressive fizz. Beverage trade reports recognized it as the first nitrogen-infused cola, marking a pioneering effort in soft drink innovation, though no major awards were conferred. MarketWatch coverage acknowledged the launch's timing amid PepsiCo's strong stock performance but raised questions about its sustained market fit in a competitive landscape dominated by traditional formats.^[44]^[45]^[46]

Consumer Feedback

Consumer feedback on Nitro Pepsi has been notably mixed since its 2022 launch, reflecting divided preferences between its innovative nitrogen-infused texture and traditional soda expectations. Enthusiasts praised the beverage's smoothness and reduced carbonation burn, often comparing it favorably to nitro cold brews or beers like Guinness, which particularly appealed to coffee drinkers and those accustomed to less fizzy drinks.^[6]^[47] In contrast, detractors frequently described the original draft cola as tasting like "flat soda," lamenting the absence of the sharp fizz and bite found in regular colas, which alienated fizz enthusiasts.^[43]^[29] The vanilla draft cola variant garnered more positive responses overall, with consumers highlighting its creamy profile as ideal for dessert-like pairings or as a smoother alternative to the original.^[29] Social media trends and video tastings, including international reactions from 2024, underscored the product's novelty through its cascading foam and pour ritual but revealed splits on repeat purchase intent, with many viewing it as an occasional treat rather than a staple.^[48] Aggregate consumer ratings averaged 3.3 out of 5 on Walmart's platform, where common complaints centered on perceived sweetness overload alongside notes of appreciation for the velvety mouthfeel.^[37] The product's appeal skewed toward demographics favoring nitro-infused beverages, such as younger adults and non-traditional soda consumers, but it struggled to convert those preferring high-carbonation options.^[49] News of Nitro Pepsi's discontinuation in early 2025, announced in late 2024, sparked widespread disappointment among fans, who lamented the loss of its unique texture and urged stockpiling of remaining inventory to extend availability.^[50]^[51]

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PEPSI® Launches NITRO PEPSI™, The First-Ever Nitrogen-Infused ...
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The Nitro Pepsi glass and fountain emphasize the cola's cascade of tiny bubbles and frothy foam to help this delicious cola make even more of an impact.
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The team created a new logo, color palette, and cola expression—all of which had to translate as completely new, while also retaining an association with core ...Missing: timeline prototypes
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PEPSI® Launches NITRO PEPSI™, The First-Ever Nitrogen-Infused ...
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Rating 3.0 (2) · Free delivery over $60Serving Size1 canServing Size 1 can. Amount per serving Calories230. Amount ... Your Price $7.99 each $7.99 ea $10.99 Original Price $10.99price per ounce $0.15($ ...
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