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Ori Devuda

Ori Devuda is a Telugu-language fantasy film directed by Ashwath Marimuthu and produced by Pearl V. Potluri, Param V. Potluri, and under the and banners. The film stars as , as , Asha Bhat, and Venkatesh in prominent roles. The storyline centers on Arjun, a young man who marries his childhood best friend Anu out of familial pressure but quickly regrets the decision, only to receive a mystical second chance to alter his fate through a golden ticket from a enigmatic figure. This narrative explores themes of , regret, and the value of second chances, blending elements of fantasy with relatable tropes. Ori Devuda marks the remake of the 2020 film , retaining the core while adapting it for a audience. The music, composed by Leon James—who also worked on the original—features a including tracks like "Gundellonaa" and "Avunanavaa," which contributed to the film's emotional depth and commercial appeal. Released theatrically on 21 2022, the movie received mixed reviews for its engaging and performances but was critiqued for occasional logical inconsistencies; it later premiered on the streaming on 11 November 2022.

Production

Development

The development of Ori Devuda began in November 2021 when it was announced as the Telugu-language remake of the 2020 Tamil film Oh My Kadavule, with Ashwath Marimuthu—who made his feature-length directorial debut with the original—directing the remake. The title Ori Devuda, translating to "Oh My God," was revealed alongside a motion poster featuring lead actor Vishwak Sen on November 9, 2021. Production was handled by Pearl V. Potluri and Param V. Potluri under their banner , in association with and Sirish's . The script was adapted by Dhaassyam and Ashwath Marimuthu, preserving the original's fantasy premise of a second chance at love granted through while incorporating contemporary dialogues to localize the narrative for regional audiences. Marimuthu opted to maintain the source material's scene-by-scene structure with minimal changes, emphasizing a faithful retelling enhanced for viewers. The film's estimated budget was approximately ₹10 crore, allowing for an expanded scale compared to the original while keeping production efficient. Casting efforts were spearheaded by Vishwak Sen's commitment to the lead role, which helped secure the project's momentum early on.

Casting

Vishwak Sen was cast in the lead role of Arjun Durgaraju, a regretful husband who gets a second chance at love, with the announcement made alongside the film's title reveal on 9 November 2021, following his rising popularity from the 2019 hit . was selected for the female lead role of Anu Paulraj, Arjun's best friend turned wife, marking her debut in after auditions that highlighted her suitability for the part opposite Sen. Asha Bhat was chosen to play Meera, the love interest who sparks marital conflict, drawing on her prior experience in supporting roles within and films. The supporting cast includes Venkatesh Kakumanu as Mani, a close friend of the protagonist, and in a comedic role, both selected to enhance the film's humorous and relational dynamics. Venkatesh Daggubati joined for a special appearance as the god-like figure who grants Arjun's wish for a second chance, with his portions shot in a condensed schedule in during September 2022. The casting process emphasized natural on-screen chemistry between the leads to adapt the original film's dynamics for audiences.

Filming

Principal photography for Ori Devuda commenced in early 2022, primarily in , with additional schedules in to film the romantic sequences. The production wrapped up by 2022, after several months of shooting, including a brief five-day schedule for Venkatesh's key role as the divine figure. Vidhu Ayyanna captured the visuals using advanced techniques to enhance the film's fantasy-romantic tone. Post-production, including editing by Garry BH and visual effects for the fantasy elements such as divine intervention scenes, was completed in the lead-up to the film's October release. Director Ashwath Marimuthu focused on faithfully replicating shots from the original Tamil film Oh My Kadavule, incorporating minor adjustments to align with Telugu cultural nuances. Casting had been finalized prior to the major shoots, allowing the lead actors time for rehearsals.

Story and characters

Plot

Arjun and Anu, portrayed by and respectively, are childhood friends who enter a , hoping to build a stable life together, only for their union to unravel amid misunderstandings and Arjun's with his colleague Meera. Arjun's profound regret over his choices peaks during divorce proceedings, where he encounters a mysterious divine figure who grants him a second chance to go and potentially alter his decision. Through this fantastical element, the delves into themes of evolving into romance, the far-reaching consequences of personal choices, and self-discovery, blending humor and emotion across its phases. The story is structured into three distinct segments: the pre-marriage period highlighting their platonic bond, the marital conflict exposing relational strains, and the time-rewind exploration allowing reflection on past actions, all culminating in a redemptive arc focused on emotional growth during the climax. With a of 2 hours 25 minutes, the film allocates significant time to its climactic , emphasizing character development over rapid pacing.

Cast

The film features an of approximately 20 principal characters, contributing to its comedic tone through interplay among friends, family, and colleagues. The casting process emphasized authentic chemistry among the leads to enhance the film's humorous dynamics.
ActorRoleDescription
Arjun DurgarajThe protagonist who regrets his marriage.
Anu PaulrajArjun's best friend turned wife; dubbed her own lines in Telugu.
MeeraArjun's colleague and object of his infidelity.
Arjun's fatherArjun's supportive parent.
FriendArjun's comedic friend.
SudarshanColleagueArjun's workplace colleague.
The deitySpecial appearance as the divine figure.
Additional supporting actors include as the deity's assistant and as Anu's father, rounding out the ensemble.

Music

Composition

The film's score and were composed by Leon James, who previously scored the original Tamil film (2020), on which Ori Devuda is based. The consists of seven original songs that align with the narrative's emotional progression in this fantasy . Lyrics were provided by Ananta Sriram, , Kasarla , and Kittu, contributing to the melodic structure tailored for audiences. Recording sessions for the songs occurred at Voice and Vision Studios in , handled by engineer Lijesh Kumar. The background score, also by Leon James, was developed to support key sequences, including fantastical and comedic moments, and integrated in to synchronize with the film's . This approach helped preserve the essence of the original film's musical identity while adapting it for the .

Track listing

The soundtrack album for Ori Devuda was released digitally on 27 October 2022 by Saregama Telugu. It features seven tracks composed by Leon James, with a total runtime of 22 minutes and 29 seconds. The album includes contributions from singers such as , Sameera Bharadwaj, , , Ravi G, Leon James, , and .
No.TitleSinger(s)Duration
1Paathashala Loo, Sameera Bharadwaj3:50
2Avunanavaa4:43
3Gundellonaa3:31
4MarachipoleneRavi G4:05
5Yendhi Ra Life IdhiLeon James2:38
6Ninna Monnalaage3:19
7Evariki Vaaree0:43
All tracks are original compositions for the Telugu version, with no direct reuses from the Tamil original Oh My Kadavule.

Release

Theatrical

Ori Devuda had its worldwide theatrical premiere on October 21, 2022, just ahead of the festival of Diwali. The film received a U/A certification from the Central Board of Film Certification (CBFC), making it suitable for general audiences with parental guidance. The movie was distributed by , the production banner led by , primarily across the Telugu-speaking states of and . It was released on approximately 500 screens worldwide, with a significant portion allocated to the Telugu regions, including premieres held in . The promotional campaign targeted youth audiences by leveraging the film's status as a Telugu remake of the popular Tamil romantic comedy Oh My Kadavule (2020), which generated considerable pre-release interest. Key elements included the release of music singles months in advance, such as "Paathashala Loo" on February 7, 2022, to build anticipation through catchy tracks composed by Leon James. The official trailer launched on October 7, 2022, during a grand event in featuring lead actor and special guest , further amplifying buzz via social media shares and teasers highlighting the film's fantasy-romance elements.

Home media

The film premiered digitally on the OTT platform on November 11, 2022, making the original available for streaming shortly after its theatrical run. It is also accessible on , including in regions outside . Satellite rights were sold to , which broadcast the world television premiere on April 30, 2023. This home media rollout followed the theatrical release, enhancing accessibility for viewers unable to attend cinema screenings.

Reception

Critical response

Ori Devuda received mixed reviews from critics, who appreciated its light-hearted fantasy premise and the chemistry between leads and , but criticized its lack of originality as a faithful remake of the film without significant Telugu-specific adaptations. The film's score hovered around an average of 3 out of 5, with Times of India awarding 3/5 and describing it as a "tastefully made fantasy rom-com" that explores second chances, though it "lacks fun." Critics noted praises for the music by Leon James, which enhanced emotional sequences, and the engaging first half, but pointed to a predictable plot, underdeveloped side characters, and stretched pacing in the second half as major drawbacks. called it an "earnest but unnecessary ," highlighting its scene-by-scene fidelity to the original without innovations for the audience. outlets echoed this sentiment: 123Telugu rated it 3/5 as a "decent rom-com" with relatable elements but insufficient fun and drama, while Idlebrain gave 2.75/5, commending the fresh first half before it turned predictable. Audience reception was more positive, with an score of 7.1/10 from over 1,400 ratings, where viewers highlighted the humor, emotional depth in the second half, and strong performances by .

Box office

Ori Devuda collected ₹1.5 nett in the on its . The film achieved an net collection of ₹4.6 over its first weekend, with collections of ₹1.5 nett on Sunday before declining due to mixed word-of-mouth. In the Telugu markets, the total nett collection stood at ₹7.63 after a 50-day theatrical run, while the worldwide gross reached ₹10.43 . Regionally, performance was stronger in urban areas of compared to , with limited contribution from overseas markets. The film was deemed a below average or flop at the , recovering only 40-50% of its budget and underperforming relative to Vishwak Sen's previous successes like .

Accolades

At the 11th (SIIMA) in 2023, received a nomination for Best Female Debut – for her performance in Ori Devuda. In the KEFA Awards 2024, the song "Ori Devuda" won Best Folk Singer Male for Aditya Bheemathati and Best Music Director Folk for Ajay Patnaik. Ori Devuda did not secure major wins at the or . Accolades for the film were primarily in music and debut performance categories, highlighting the soundtrack's strengths over narrative elements.

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