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Pachara Chirathivat

Pachara Marcel Chirathivat (born 10 May 1993), professionally known as , is a Thai , singer, , and entrepreneur. Born in to the prominent Chirathivat family—founders of the retail conglomerate—he is a fourth-generation heir alongside siblings Pimpisa and Khemanat. The family ranks fifth on ' 2025 list of Thailand's 50 richest, with a collective of $8.6 billion (as of July 2025). Chirathivat graduated with a degree in International Business Administration from in 2015, after earlier studies in . He debuted in the entertainment industry in 2011 with lead roles in the films and , which established him as a rising star in Thai cinema. His acting career has since expanded to include notable performances in Countdown (2012), the television series Hormones (2013), OMG! Oh My Girl! (2022), and the Netflix series (2024), the latter of which topped charts in and is slated for a second season. In music, Chirathivat was a member of the band Rooftop and co-founded & Vehement, a recording and live music that contributed to the of . As an entrepreneur, he co-founded , which has grown to over 100 branches, and serves as CEO of ORa , focused on combating through affordable nutritious food. He also participates in Future Glow , expanding Thai brands like SNAILWHITE and Oxecure to the Philippine market. Beyond entertainment and , Chirathivat pursues interests in and social initiatives, including his role as a Friend of , earning recognition as a high-flyer in magazine's 2022 list.

Early life and background

Family and upbringing

Pachara Chirathivat was born on May 10, 1993, in , , to Thirayut and Chanadda Pittayasiri Chirathivat, into the prominent , renowned as the founders of the , 's leading retail conglomerate. As a fourth-generation member of this influential Thai business dynasty of Chinese descent, Pachara grew up amid significant wealth and public scrutiny, with the family's vast resources in retail and real estate shaping his early worldview. The Chirathivat clan's legacy, established by his great-grandfather Tiang Chirathivat after migrating from , , instilled expectations of leadership and visibility, exposing him from a young age to social circles and the pressures of familial prominence. This environment fostered a sense of responsibility, as the family ranks among Thailand's wealthiest, with the controlling major department stores and hotels across the region. His childhood in Bangkok was marked by a relatively quiet and introspective upbringing, influenced by his mixed heritage—75% Chinese and 25% English—through his English grandmother, who introduced him to Western music icons like David Bowie, The Beatles, and Oasis. Despite being a shy child who struggled with public speaking and was later diagnosed with ADHD, Pachara's early interests in performing arts emerged subtly through family connections, such as his elder sister Pimpisa's involvement in entertainment, which provided access to music labels and production circles that sparked his creative inclinations. These familial resources and social networks in Bangkok's affluent communities laid the groundwork for his later pursuits, even as he navigated the unique challenges of growing up under constant public observation. Pachara is affectionately known by the nickname "Peach," a moniker shared in theme with his siblings—elder sister Pimpisa ("Pear") and younger brother Khemanat ("Pine")—reflecting a playful fruit-based naming tradition common in Thai to enhance relatability and memorability in the entertainment industry.

Education

Pachara Chirathivat completed his at Chulalongkorn University Demonstration School, a prestigious institution in affiliated with , known for its rigorous curriculum and ties to elite academic circles. This schooling reflected the educational opportunities afforded by his family's influential position in Thailand's retail sector. Following high school, Chirathivat enrolled in the International Program at Chulalongkorn Business School, Faculty of Commerce and Accountancy, , where he earned a in with a focus on in 2015. He also spent time studying abroad in during his early academic years, broadening his exposure to international perspectives. Throughout his university tenure, Chirathivat managed the demands of his emerging pursuits alongside his coursework, including participating in auditions and early roles that required scheduling around academic commitments. This period highlighted his ability to juggle scholarly responsibilities with creative endeavors, a skill that would prove essential in his multifaceted . Chirathivat's equipped him with foundational knowledge in , , and international operations, which later influenced his entrepreneurial initiatives in the music industry, such as co-founding , a recording and live music production company. In recent years, he pursued advanced studies, completing a in Major Programme at , , from 2023 to 2025.

Professional career

Acting debut and breakthrough

Pachara Chirathivat entered the acting industry in with a lead role in the comedy film , directed by Chayanop Boonprakob, which served as his breakthrough at the age of 18. The film, centered on a group of teenagers forming a band, showcased his natural charisma and quickly garnered attention in Thai cinema. His performance earned praise for blending humor with youthful energy, establishing him as a promising newcomer in the entertainment scene. Following , Chirathivat starred in later that year, portraying a young entrepreneur inspired by a true story of business success, and in in 2012, a romantic thriller that further solidified his status as a teen idol in . These roles highlighted his versatility in handling both inspirational and dramatic narratives, contributing to his rapid rise to fame among younger audiences. His appeal, combining good looks and relatable portrayals of , made him a household name in Thai pop culture during the early . Chirathivat transitioned to television with the role of Win, a self-centered high school student, in the teen drama series Hormones: The Series (2013–2015), which addressed contemporary youth issues and resonated deeply with its target demographic. The series' bold exploration of topics like relationships and personal growth amplified his influence as a youth role model, drawing widespread viewership and discussion in . His involvement in the SuckSeed soundtrack also briefly overlapped his acting and musical pursuits, adding to his multifaceted early image. In recent years, Chirathivat has evolved toward more mature characters, as seen in his lead role in the romantic comedy OMG! Oh My Girl! (2022), where he played the awkward protagonist Guy, and his portrayal of the insecure entrepreneur Game in Netflix's (2024), a crime drama about debt and moral dilemmas. These projects demonstrate his growth into complex adult roles, moving beyond teen-centric stories. However, this shift presented challenges, including adapting to solo scenes early in his career and embodying the deeper emotional layers of insecure, high-pressure characters, which he described as his most demanding performances to date.

Music and band activities

Pachara Chirathivat, known professionally as , entered the music scene following his acting debut in the 2011 film , where he portrayed a young musician and contributed to the soundtrack by arranging and performing the song "Mee Tae Tur." This experience ignited his passion for music, leading him to form the band Rooftop shortly thereafter, in which he serves as a key member handling vocals, guitar, and songwriting. Rooftop quickly became part of Thailand's burgeoning music landscape in the early , performing live gigs and collaborating with the indie label Smallroom on singles that showcased Chirathivat's raw, energetic contributions to the group's sound. His role in the band emphasized collaborative creativity, blending elements with personal lyrics often drawn from everyday experiences, and the group gained recognition for injecting fresh energy into local indie circuits through onstage performances that highlighted youthful vitality. In 2015, Chirathivat expanded his musical pursuits by co-founding the rock band with producer Pakorn "Beam" Musikaboonlert, where he took on duties as composer, , and . The duo's style incorporated electronic synth elements alongside rock, as evidenced by their live score composition and performance for a screening of the Battleship Potemkin in 2020, which fused Thai electrosynth with cinematic tension to engage audiences in innovative ways. Throughout his music career, Chirathivat's work has centered on and genres, often integrating sensibilities with Thai cultural nuances to explore emotional depth in performances at events and informal jams. His roles occasionally featured musical elements, such as in youth-oriented projects, allowing seamless overlap between his on-screen and onstage personas without relying on formal soundtracks.

Business ventures

Following his graduation in 2015 with a degree in International Business Administration from , Pachara Chirathivat co-founded Viveka & Vehement, a recording and live music , alongside Pakorn "Beam" Musikaboonlert. As , Chirathivat applies principles from his business education to manage operations, focusing on efficient production workflows and artist development in the Thai . Viveka & Vehement primarily supports independent Thai artists by offering recording services, , and composition, enabling emerging musicians to access professional resources without major label constraints. Notable collaborations include scoring for the 2024 Netflix series and the original for the 2021 Anatomy of Time, both produced in partnership with Musikaboonlert's expertise in sound engineering. These efforts stem from Chirathivat's own career, providing a practical foundation for nurturing similar talents in the indie scene. The company has expanded into live event production, organizing music performances and screenings that blend audio with visual media, aligning with Chirathivat's passion for immersive musical experiences. This growth, evident in ongoing projects through 2024, leverages his business acumen to scale operations while prioritizing creative autonomy for artists. Beyond music production, Chirathivat has pursued diverse entrepreneurial ventures. He co-founded Thailand, introducing the Philippine-based flavored fries chain to the Thai market, which expanded to over 100 branches as of 2024. He also co-founded beauty brands Snailwhite and Oxecure, and participates in Future Glow to expand these Thai brands into the Philippine market. Additionally, as CEO of ORa since 2022, he focuses on combating and in through affordable, nutritious food products, blending business with social impact.

Philanthropy and activism

UNICEF ambassadorship

Pachara Chirathivat was appointed as a Friend of by Thailand on May 24, 2017, alongside other celebrities including Noodee Vanessa Race, , and Davika Hoorne. In this role, he has focused on advocating for the rights of children and adolescents, emphasizing youth education and health to ensure access to essential information and services for safe and healthy lives. His involvement draws from his family's longstanding philanthropic traditions in community welfare, such as through the Tiang Chirathivat Foundation, motivating his commitment to child welfare initiatives. Chirathivat has actively supported specific campaigns, notably the #FightUnfair initiative launched alongside his , which promotes equal access to quality for underprivileged children across . He expressed enthusiasm for this work, stating, "I am very proud to work with and to help promote equal access for quality for children," after visiting a remote school in where students faced resource shortages despite their eagerness to learn. In March 2018, he participated in public events for the #EatPlayLove campaign, co-launched with , to raise awareness about nutrition, play, and health for optimal development. His advocacy often ties into themes from his acting career, particularly his lead role as a teenager navigating personal and social challenges in the youth-focused series Hormones: The Series, enabling him to leverage media platforms for relatable discussions on adolescent issues. Chirathivat has maintained ongoing involvement through event participation, such as UNICEF Thailand's 70th anniversary celebration in December 2018, where he joined panels with influencers to discuss child progress. Up to 2024, he continues promoting youth voices via drives and collaborative efforts, including support for 's broader child rights programs.

Hospital and community support

Pachara Chirathivat has been involved in hands-on support for hospitals in Thailand, particularly through regular donations and visits that benefit pediatric patients. Since the early stages of his career, he has made birthday contributions to Chulalongkorn Hospital, including a 2017 donation of 150,000 baht for medical equipment and toys to aid child patients emotionally and practically. These efforts often involve personal engagement, allowing him to interact directly with young patients to provide comfort and encouragement. In addition to his birthday initiatives, Chirathivat has extended support to other healthcare facilities, such as participating in fundraising for underprivileged and disadvantaged patients at Siriraj Hospital during Mahidol Day events, alongside family members to amplify the impact through personal and familial resources. He has emphasized the importance of such actions in interviews, reflecting a commitment to giving back locally without formal structures. These hospital-focused activities align broadly with his advocacy for vulnerable children through organizations like , though his direct efforts remain centered on immediate, community-level aid. Post-2020, amid the , Chirathivat contributed to relief efforts by donating essential supplies, including alcohol spray and (PPE) kits to Hospital in April 2020, in collaboration with his family to support frontline medical staff and patients. This initiative highlighted his role in mobilizing resources from his professional network to address urgent healthcare needs during the crisis. Additionally, as co-founder and CEO of ORa , Chirathivat works to combat in by providing affordable nutritious food, aligning with his broader child welfare efforts. Chirathivat's approach to these philanthropic endeavors is guided by a philosophy of reciprocity and positivity, as he stated in a 2020 interview: "When we have a good life, a good job and good health, we should share our happiness with others." He has applied this mindset to events supporting underprivileged , such as facilitating donations for educational and recreational resources, drawing from both funds and family contributions to foster opportunities for disadvantaged children in local settings.

Personal life

Relationships and privacy

Pachara Chirathivat has maintained a notably private stance on his romantic relationships, sharing limited details publicly despite his high-profile career in and business. This approach stems in part from his upbringing in the prominent Chirathivat family, known for their discretion amid substantial wealth and influence in Thailand's retail sector. He was previously in a relationship with singer Note Panayanggool in the early 2010s. His most publicly acknowledged subsequent relationship was with actress Patricia Tanchanok Good, which began around 2017 and ended in August 2019. Chirathivat confirmed the relationship in a May 2017 , marking a rare instance of openness about his . The couple's breakup drew significant media attention due to leaked private messages and online drama, highlighting the challenges of maintaining boundaries under celebrity scrutiny. From around 2020 to at least 2022, Chirathivat was in a relationship with model Phuttita "Minnie" Lin, confirmed by her manager at the time. The pair kept their partnership low-key, rarely sharing joint photos on and avoiding detailed public commentary. There were rumors of a possible split following an Instagram unfollow incident in 2022, but no official confirmation. As of November 2025, his current relationship status is unknown, with no confirmed reports of . Chirathivat's celebrity status has occasionally fueled unconfirmed rumors of links to co-stars, but he has consistently prioritized , allowing such speculation to fade without response. This deliberate separation of personal and professional spheres underscores the boundaries he sets to protect his intimate life from public intrusion.

Interests and lifestyle

Pachara Chirathivat, known professionally as , harbors a deep passion for production beyond his professional commitments, often engaging in personal projects that allow him to explore creative soundscapes. He has expressed a particular fondness for collecting musical instruments, which he views as essential tools for his artistic expression, and frequently attends concerts to immerse himself in emerging scenes. These pursuits provide him with a creative outlet separate from his public endeavors. His fitness routine emphasizes , treating his body as an "instrument" that requires regular maintenance through activities like , including and , to sustain his energy amid a demanding schedule. forms a key part of his , influenced by his Bangkok-based routine of navigating and embracing mall for leisure, while international shoots have taken him to places like the , where he appreciates the vibrant, sociable atmosphere. These experiences blend seamlessly with his daily life in Thailand's bustling capital. In terms of dietary preferences, Pachara has openly shared his love for and fried foods, noting in interviews that he enjoyed them even as a child despite being at the time, reflecting a indulgent yet balanced approach to eating amid his otherwise health-conscious habits. He maintains equilibrium in handling fame by prioritizing passion-driven activities over constant public exposure, often preferring quiet evenings at home to social outings. As of 2025, Pachara utilizes social media platforms like to engage with fans through selective updates on his interests and travels, carefully avoiding oversharing personal details to preserve his . This measured online presence aligns with his overall approach to maintaining boundaries.

Filmography

Feature films

Pachara Chirathivat debuted in feature films in 2011 with the comedy , where he portrayed the dual roles of Koong and Kay, twin brothers forming a band. Later that year, he starred as Tob Ittipat in the biographical drama , a role that marked his breakthrough and contributed to the film's commercial success, grossing approximately 38.8 million baht at the Thai . In 2012, Chirathivat appeared as Jack in the Countdown. He continued with supporting roles in anthology films before leading the cast as Ton in the 2017 drama The Moment. In 2018, he played the titular character Sakkarin, a deliveryman, in the action-comedy Bikeman. This role returned in the 2019 sequel Bikeman 2, where he reprised Sakkarin navigating romance and obstacles. Chirathivat starred as Pete in the 2022 OMG! Oh My Girl!, portraying a young man entangled in a web of misunderstandings. The same year, he featured in the ensemble romance Happy Ending (also known as Jaifu Story), playing a key role in interconnected love stories. In 2024, he took on the role of Cherd in the action-comedy film Bat War.
YearTitleRole
2011SuckSeedKoong / Kay
2011The BillionaireTob Ittipat
2012CountdownJack
2013SuckSeed GTH Side StoriesKoong / Kay
2014Find Someone SpecialNew
2017The MomentTon
2018BikemanSakkarin / Sak
2019Bikeman 2Sakkarin
2022OMG! Oh My Girl!Pete
2022Happy EndingDiao
2024Bat WarCherd

Television series and shows

Pachara Chirathivat began his television career with a prominent role in the Thai teen drama series Hormones: The Series, which aired from 2013 to 2015 across three seasons on Channel 7 and GTH. In seasons 1 and 2, he portrayed Win, a charismatic high school student navigating , , and relationships, marking his breakthrough in episodic television. He reprised the role as a guest in season 3. In 2016, Chirathivat appeared in the action-romance series Raeng Tawan (also known as The Burning Sun) on Channel 3, playing the supporting role of Wisut, a key figure in a story of revenge and family secrets. His television presence expanded into variety formats, including Hormones (2015) on GMM One and , where he served as a regular member alongside former Hormones castmates, participating in comedic sketches and challenges. In 2017, he took on a role in season 1 of the reality competition The Face Men on Channel 3, guiding aspiring male models through challenges. Chirathivat's role in the 2022 thriller series (Pitsawart Karta Game) on Channel 3 was a brief as , contributing to the narrative of , betrayal, and revenge. In 2018, he starred as Pakawat "Wat" in the romantic drama Sanae Rak Nang Sin on Channel 3, and as Duan in the action series Kharm See Than Dorn. In 2022, he led as Ripdin Nawarat (Din) in the mystery drama The Root on Channel 3. In 2023, he starred as Ek (also credited as Ake) in the horror-mystery miniseries Curse Code on Prime Video, a six-episode story involving family curses and supernatural rituals, where his character uncovers dark ancestral secrets. The year 2024 saw Chirathivat in multiple leading roles, starting with Thicha on and , portraying Phatchai, a complex in an eight-episode thriller about identity and crime syndicates. Later that year, he played Game, one of three indebted entrepreneurs turning to a fraudulent faith-healing scheme, in the crime drama , which premiered on March 27 and topped charts in . Looking to 2025, Chirathivat reprises his role as Game in the upcoming second season of , announced in May 2024 and scheduled for release on on December 4. He also leads as Ken, a startup executive facing corporate intrigue, in the seven-episode drama Mad Unicorn, which premiered on May 29 and explores and in Bangkok's tech scene.
YearTitleRoleNetwork/PlatformNotes
2013–2015Hormones: The SeriesWinChannel 7, GTHMain (seasons 1–2); Guest (season 3)
2015Frozen HormonesHimselfGMM One, Regular member (variety)
2016Raeng TawanWisutChannel 3Supporting
2017The Face Men Thailand (Season 1)MentorChannel 3Reality competition
2018Sanae Rak Nang SinPakawat "Wat"Channel 3Main
2018Kharm See Than DornDuanChannel 3Supporting
2022PatChannel 3Guest
2022The RootRipdin Nawarat (Din)Channel 3Main
2023Curse CodeEk/AkePrime VideoMain (6 episodes)
2024ThichaPhatchaiOne 31, Main (8 episodes)
2024GameMain (9 episodes)
2025Mad UnicornKenMain (7 episodes)
2025 (Season 2)GameMain (upcoming)

Discography

Singles

Pachara Chirathivat's solo singles primarily emerged from original soundtracks for his early roles, showcasing his vocal talents in a pop-rock style under . These releases, concentrated in 2011 and 2012, helped establish his presence before he shifted focus toward projects and . He continued releasing singles in later years, including collaborations and s. The following table enumerates his key solo singles in chronological order, with details on release year, associated OST, and label:
Title (English transliteration)Release YearOST/FilmLabelNotes
ซักซี้ดนึง (Suk Seed Neung)2011SuckSeedGMM GrammyCover version performed by Chirathivat.
มีแต่เธอ (Mee Tae Tur)2011SuckSeedGMM GrammySolo vocal track from the film's soundtrack.
พรุ่งนี้รวย (Proong Nee Ruai)2011The BillionaireGMM GrammyUpbeat solo single tied to the movie's theme.
ทุ้มอยู่ในใจ (Dum Yu Nai Jai, ukulele version)2012N/AGMM GrammyAcoustic ukulele rendition released as a standalone single.
ต่อยอดความท้าทาย (Toy Yot Kwam Tha Thay)2012N/AGMM GrammyCollaboration with Nichkhun Horvejkul.
ฉันมีเพียง (White Rose)2014Hormones: The SeriesGMM GrammyOST track for the series.

Band contributions

Pachara Chirathivat served as a founding for the Thai band Rooftop, which originated as a five-member group from University's Faculty of Commerce and Accountancy in the early 2010s. Initially performing under the name Banchi, the band featured Chirathivat alongside lead vocalist Sirasarn Horawichit (Beep), drummer Wasin Aswananurut (Ko), bassist Runchai Jaruthassanakul, and Natthapol Vilaimethanont. His contributions helped establish the band's sound during its formative performances, which caught the attention of Spicy Disc through family connections. Chirathivat played a key role in Rooftop's debut single, "Time Machine" (ไทม์แมชชีน), released in 2012 as part of the soundtrack for the film Countdown, in which he also starred as Jack. As guitarist, he contributed to the track's energetic arrangement, marking the band's entry into the Thai music scene under Spicy Disc. This OST single represented the group's early focus on upbeat, nostalgic themes, though no full albums or EPs were released during his tenure. The band gained early visibility through live performances, including an appearance at the 2013 Melody of Life music festival, where Rooftop shared stages with over 40 acts across three venues, showcasing their raw indie energy to a large audience. Chirathivat's involvement extended to initial songwriting and arrangement discussions, though lead vocals were handled by Beep. Chirathivat departed Rooftop shortly after "Time Machine" to prioritize his acting career and solo musical pursuits, leaving the band to continue as a quartet before evolving into its current duo format. His foundational work laid the groundwork for the band's subsequent singles in the 2010s, such as "Bin" and "Life Support Machine," though he was not involved in those releases. In 2015, Chirathivat co-formed the band with musician and producer Pakorn "Beam" Musikaboonlert. The band's name was inspired by a non-violent student resistance group during . They released singles including "White Rose" (2014, tied to Hormones OST) and "Dear You" (produced by Tahiti 80). Chirathivat contributed vocals and lyrics to their music.

Awards and nominations

YearAwardCategoryNominated workResult
2012Suphannahong National Film AwardsBest Supporting ActorNominated
2013Ganesha AwardsMost Outstanding Youth as Won
2015Kazz AwardsMost Trendy Artist of the YearWon
2023Suphannahong National Film AwardsBest Supporting ActorOMG! Oh My Girl!Won
2025Howe AwardsNew Generation AwardWon

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