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Peace by Chocolate


Peace by Chocolate is a Canadian artisan chocolate company founded in early 2016 by the Hadhad family in Antigonish, Nova Scotia. The family, originally from Syria, had operated a chocolate factory in Damascus for nearly 30 years, producing specialty treats shipped across the Middle East and Europe, until the facility was destroyed in a 2012 bombing amid the Syrian civil war. After fleeing to Lebanon as refugees, they resettled in Canada with community support and reestablished their craft using traditional Syrian fillings combined with high-quality chocolate ingredients. The company has expanded from its initial Antigonish location to include a store on the Waterfront and offers global shipping of its products. by Chocolate donates 3-5% of profits to the Peace On Society for peace-building initiatives, reflecting the family's mission to promote harmony through their confections. Under CEO Tareq Hadhad, the business has achieved notable recognition, including the 2024 Export Recognition Award from the Antigonish , gold for Best in the 2023 awards, and Tareq's selection as a Top 50 CEO in . The enterprise has grown into a multimillion-dollar operation, demonstrating the family's resilience in rebuilding after displacement.

Origins in Syria

Family Chocolate Business

The Hadhad family's chocolate enterprise originated in , , where Isam Hadhad founded Hadhad Chocolates in 1986 after gaining experience in the confectionery trade. Beginning operations from his grandmother's kitchen, the business expanded to include a dedicated and two shops, focusing on artisanal of specialty chocolates using traditional methods emphasizing quality ingredients and craftsmanship. For nearly 30 years, the factory produced and shipped handmade treats, including molded chocolates and confections, to markets throughout the and , establishing a reputation for and premium taste profiles that distinguished it from mass-produced competitors. Isam Hadhad, recognized as a master , directed the emphasis on fine detailing and experimentation, which helped build customer loyalty in regional and international distribution networks. Family members played integral roles in daily operations and expansion; Tareq Hadhad, Isam's son, contributed to and , supporting the growth into one of Syria's leading chocolate manufacturers by the early 2010s, with output that positioned it as the second-largest in the country. The enterprise employed dozens to hundreds of workers at its peak, relying on skilled labor for hand-finishing products that catered to both local consumers and export demands.

Impact of Syrian Civil War

The Hadhad family's chocolate factory in , operated by Isam Hadhad, was destroyed by a bombing in late 2012 during the escalation of violence in the . This strike obliterated the production facility, rendering it inoperable and eliminating the family's primary source of income. The destruction resulted in the total loss of , machinery, and , halting all activities that had previously supported around 30 employees and regional exports of specialty chocolates. With markets inaccessible amid ongoing , the business faced immediate economic collapse, as supply chains and customer networks were severed without possibility of recovery in . This direct causal disruption compelled the Hadhad family to abandon their enterprise and relocate for survival, as the bombing not only wiped out assets but also exposed them to persistent threats in , forcing a pivot from business continuity to personal security. The cessation of operations underscored the war's targeted toll on private economic entities, leaving the family without viable means to sustain their pre-conflict livelihood.

Immigration and Settlement in Canada

Arrival as Refugees

The Hadhad family arrived in Canada as Syrian refugees through a combination of government-assisted resettlement and private community sponsorship under Canada's Syrian Refugee Initiative, which facilitated the admission of over 40,000 Syrians starting in November 2015. Tareq Hadhad, the eldest son, landed first in Halifax on December 18, 2015, after fleeing Syria via Lebanon, where the family had sought temporary refuge following the 2012 bombing of their chocolate factory in Damascus. The Antigonish community, lacking an established Syrian or Muslim population, organized a sponsorship group that raised funds for housing, clothing, and initial support, enabling the family's relocation to the small town of Antigonish, Nova Scotia, rather than a larger urban center. In January 2016, the remaining nine family members—including Tareq's father Issam Hadhad, a master , his mother, and several siblings—joined Tareq in Antigonish, marking their official resettlement under the private sponsorship model, which required community groups to provide financial and settlement assistance for one year. This arrival aligned with the peak of Canada's expedited processing for Syrian refugees, processed through (IRCC) in coordination with the United Nations High Commissioner for Refugees (UNHCR). Upon arrival, the family encountered immediate logistical hurdles, including severe winter cold contrasting Lebanon's milder climate, —particularly Issam Hadhad spoke almost no English—and cultural dislocation in a rural, predominantly unaccustomed to Muslim newcomers. These barriers complicated basic tasks like navigating services and , though family accounts emphasize the sponsoring community's practical aid in securing temporary housing and orientation, underscoring the resettlement program's reliance on local volunteer networks for on-the-ground support.

Community Integration Challenges

Upon arrival in Antigonish, Nova Scotia—a rural town of approximately 4,500 residents—the Hadhad family encountered significant adaptation difficulties stemming from the stark contrast between their urban Syrian background and the isolated, small-town environment. Language barriers hindered daily interactions, as English proficiency was limited initially, exacerbating feelings of in a community with few other speakers or cultural touchpoints familiar to Middle Eastern s. Cultural differences, including adjustment to harsh Atlantic winters and local customs, compounded emotional strain, with family members reporting uncertainty about reintegration after years in Lebanese refugee camps. Employment posed a primary hurdle, with the facing underemployment risks common to rural resettlement, where credential recognition for prior professions—such as Issam Hadhad's background in and —proved challenging without Canadian equivalency processes. Tareq Hadhad recounted instances of local resentment, including direct confrontations questioning whether refugees were displacing Canadian workers, reflecting broader tensions over job scarcity in Antigonish's limited economy dominated by education, healthcare, and sectors. Initial unemployment reliance fell on government-assisted settlement services through (IRCC), which provided orientation, language classes, and job placement aid, though systemic delays in credentialing and rural job scarcity delayed self-sufficiency. Family determination, rooted in pre-war entrepreneurial experience, intersected with external support to mitigate these barriers, as groups offered informal networking and practical assistance like housing navigation, countering through gradual social ties. However, causal factors underscore that while systemic facilitated basics, persistent challenges like credential barriers and perceived job competition necessitated proactive family efforts over passive reliance, avoiding over-romanticized views of seamless integration. Empirical data on Syrian refugees in rural highlights underemployment rates exceeding 50% in early years, attributable more to structural mismatches than individual deficits, with the Hadhads' case illustrating how targeted initiative bridged gaps left by institutional limitations.

Founding and Early Operations

Establishment in Antigonish

Peace by Chocolate was founded in early 2016 by Tareq Hadhad and his family in Antigonish, Nova Scotia, drawing on their prior expertise in chocolate production from their family business in Syria to restart operations on a small scale. The Hadhads, who had arrived as refugees with Tareq settling first in late 2015 and the rest of the family joining in early 2016, initially operated from their home kitchen, reflecting a bootstrapped entrepreneurial approach amid resettlement. Initial funding came primarily from personal resources supplemented by small seed loans from members, enabling the family to transition from to formal operations without large-scale external . By August 2016, they had hired their first employee and opened a basic facility in a shed constructed by volunteers, marking the shift to minimal viable production compliant with local standards. The company was legally established as a Nova Scotia-based entity to meet provincial regulatory requirements for food production.

Initial Product Development

Upon arriving in Antigonish in early 2016, the Hadhad family adapted their longstanding n chocolate recipes, which emphasized nuts, fruits, and spices, by incorporating Canadian-sourced ingredients to recreate familiar confections and bars suitable for local production. This process involved manual replication of artisanal techniques from their pre-war factory in , focusing initially on simple dark and bases infused with traditional Middle Eastern flavors to maintain authenticity while complying with Canadian standards. Core products emerged as the "Peace" bar, launched in early 2016, featuring wrappers printed with the word "peace" in over 20 languages to symbolize the family's mission, alongside basic confections like nut-filled chocolates. centered on handmade production to ensure each piece met the family's standards of and taste, with early challenges arising from transitioning from home-kitchen batches to larger volumes without , relying on family labor before hiring the first employee in August 2016. Sourcing and other raw materials proved difficult due to limited access to ethical suppliers initially, prompting experimentation with available North American alternatives to approximate Syrian formulations without compromising flavor profiles. Taste testing occurred organically through feedback loops at Antigonish farmers' markets, where initial sales in 2016 drew crowds of up to 200 people on the first day, validating recipe adjustments and highlighting demand for the Syrian-inspired sweets. This market response informed iterative refinements, such as balancing sweetness levels for Canadian palates while preserving the bold, spiced essence of originals. By late 2016, these efforts culminated in a makeshift shed factory built by volunteers, marking the shift from purely artisanal testing to semi-commercial output.

Business Growth and Operations

Manufacturing and Product Expansion

In 2017, Peace by Chocolate transitioned from initial home-based to a dedicated manufacturing facility in , enabling operational scaling amid rising demand. This relocation facilitated growth to more than 10 employees, supporting increased capacity. By 2018, the company doubled its facility size to handle expanded output, employing 25 staff and recruiting an additional 25 to sustain volumes. Employee numbers further rose to 45–55 by , reflecting ongoing infrastructure investments for higher throughput. Product expansion incorporated vegan-compatible s alongside traditional offerings. Seasonal variants emerged, including fall collections with Halloween-themed bars and holiday assortments featuring almond-cranberry and cherry-infused . capabilities developed after , culminating in the 2024 Export Recognition Award for international integration. All cocoa sourcing adheres to independently verified sustainability protocols, prioritizing ethical supply chains without specified third-party certifications like Fairtrade or .

Market Reach and Commercial Achievements

Peace by Chocolate expanded its product offerings from five items by the end of 2018 to 250 by the end of 2022, supporting broader distribution across . The company announced plans for cross- retail expansion in January 2023, including the opening of a second store in , to enhance national market reach. In 2024, Peace by Chocolate received the Export Recognition Award from the Antigonish , presented by , acknowledging its successful exports to the under the USMCA and select international markets. The firm transitioned from a family-run operation to a multi-employee , with projected to reach 50 individuals by 2018. Further commercial achievements include the 2025 Canadian Choice Award in the category, recognizing sustained growth and quality. Facing rising input costs, implemented wholesale price adjustments effective October 28, 2024, to maintain operational viability amid pressures.

Cultural and Media Representations

Feature Film Adaptation

Peace by Chocolate is a 2021 Canadian drama directed by Jonathan Keijser, based on the Hadhad family's experiences as Syrian refugees resettling in . The film stars Ayham Abou Ammar as Tareq Hadhad, the son aspiring to revive the family's chocolate-making tradition, and in his final role as the patriarch Issam Hadhad, whose Damascus factory was destroyed by bombing. It premiered at the in June 2021 and received a in and the in April 2022. The centers on the Hadhad family's post-arrival struggles, including cultural adaptation, economic hardship, and Issam's determination to restart production despite from local authorities and members. Tareq grapples with personal ambitions, such as pursuing , while supporting the family's entrepreneurial revival, culminating in the establishment of their business amid interpersonal tensions and external prejudices. The narrative emphasizes themes of and integration through small-scale , with fictionalized elements enhancing emotional stakes, such as heightened family conflicts and simplified resolution arcs not precisely mirroring real timelines. Tareq Hadhad has stated that the film adheres to real events by approximately 60% to 70%, with the remainder comprising dramatized additions for cinematic pacing and emotional impact, including composite characters and exaggerated obstacles to streamline the story. These alterations deviate from verifiable facts, such as the actual sequence of milestones and individual motivations; for instance, Tareq's real-life commitment to the chocolate venture occurred without the film's portrayed binary choice between family duty and alternative career paths. Such changes prioritize narrative cohesion over strict chronological accuracy, a common practice in biographical adaptations to maintain viewer engagement. Critically, the film holds an 86% approval rating on based on 21 reviews, praised for its heartfelt portrayal of immigrant perseverance and strong performances, particularly by and supporting Canadian actors depicting local benefactors. However, some critiques note formulaic scripting and melodramatic tones that amplify hardships beyond documented accounts, potentially overshadowing nuanced real-world integrations. It is available for streaming on platforms including and in .

Broader Public Narrative

The Hadhad family's enterprise has been frequently depicted in Canadian media as a quintessential success story, underscoring themes of and community integration. coverage, for instance, has portrayed the business's expansion and Tareq Hadhad's personal milestones as emblematic of Canada's supportive environment for newcomers, often linking the narrative to broader national values of inclusivity. Similarly, in a September 2016 address at the UN Leaders Summit on Refugees, cited Peace by Chocolate as evidence of contributions to Canadian society, framing it within the context of successful resettlement programs. International bodies have amplified this portrayal, with UN News in February 2025 publishing an article titled "Peace by chocolate: One Syrian family's journey to sweet success," which highlights the transition from to as a model for global outcomes. UNHCR communications have echoed this, commending the family's achievement and business revival as illustrative of resettlement efficacy. Notable public engagements have reinforced the narrative's visibility, including Tareq Hadhad's on January 15, 2020, during a special ceremony at Halifax's , presided over by Immigration Minister . On March 24, 2023, during a to , U.S. President received a Peace by Chocolate bar as a from Green Party Leader , an event covered by as a moment of cross-border goodwill tied to the company's origins. Empirically, the Hadhads' relaunch of a pre-existing Syrian chocolate-making expertise into a viable Canadian operation reflects individual entrepreneurial drive and market adaptation, yet media and institutional accounts from outlets like CBC and the UN often attribute success predominantly to resettlement aid and multiculturalism frameworks, potentially overstating causal links while underemphasizing self-reliance. Such framings align with systemic tendencies in mainstream media and international organizations to favor affirmative immigration narratives, which may introduce selectivity in source selection and warrant independent verification of underlying dynamics.

Philanthropy and Social Impact

Charitable Initiatives

In 2018, the Hadhad family founded the Peace on Earth Society, a charity registered in Nova Scotia, to fund peace-building projects through partnerships with organizations and community leaders. Peace by Chocolate directs 3-5% of its company returns to the society, which had distributed over $729,000 to supported causes as of June 2025. By early 2024, cumulative fundraising through the society exceeded $600,000. The society allocates funds to initiatives, including $0.25 per bar sold from its Peace of Mind product line to the Canadian Mental Health Association since October 2019. For Indigenous partnerships, it provides $0.25 per bar and $0.71 per box to the Paq’tnkek Mi'kmaw Nation's Nitap Program, a youth wellness initiative, starting in January 2019. Disaster relief efforts include a 2016 donation of one month's profits to aid Fort McMurray wildfire victims in . Subsequent campaigns have funneled proceeds to the Canadian Red Cross for wildfire recovery in and (2023), (2025), and and (ongoing as of 2025), with dedicated purchase-linked options. By November 2022, society distributions included contributions to the Red Cross among other recipients, totaling over $180,000 deployed since inception.

Advocacy and Partnerships

Tareq Hadhad, founder and CEO of Peace by Chocolate, has promoted refugee entrepreneurship through and international forums, sharing the family's experience of relocating from to in 2015 and relaunching their confectionery business. His advocacy underscores how entrepreneurial initiatives enable refugees to achieve economic self-sufficiency, fostering community integration via job creation and local supply chains in . The company's model has been profiled in case studies on purposeful business-building among newcomers, illustrating causal pathways from sponsorship to scalable enterprises that generate —reaching 55 full-time, part-time, and seasonal positions by 2021—and stimulate regional economies through exports. Hadhad's presentations, often family-involved, link these outcomes to supportive ecosystems like volunteer networks and government programs that facilitated the Hadhads' factory rebuild within months of arrival. Peace by Chocolate maintains partnerships with Nova Scotia's business networks, including the Antigonish Chamber of Commerce, which awarded the company the 2024 Export Recognition Award in collaboration with Invest Nova Scotia for expanding Antigonish-made products to international markets. These alliances amplify advocacy by showcasing how family-driven ventures contribute to provincial growth, such as through diversified exports that bolster rural job stability without relying on subsidies. The Halifax Chamber of Commerce has also recognized the company's operations in its 2025 Business Awards, highlighting sustained economic ties.

Controversies

2025 Speaking Engagement Dispute

In March 2025, The Advocates' Society, a Canadian organization representing over 6,000 lawyers and judges, rescinded its invitation to Tareq Hadhad, founder of Peace by Chocolate, to deliver a keynote speech at its end-of-term dinner event scheduled for late March. The decision followed complaints from some members, primarily Jewish lawyers, who objected to Hadhad's social media posts expressing humanitarian concern for Palestinian civilians amid the Israel-Hamas war, including statements decrying the "unthinkable" violence in Gaza and urging an immediate ceasefire to address shortages of food, water, and power affecting over 2 million people, including children. Critics of Hadhad, including pro-Israel advocates, characterized these comments as one-sided, arguing they showed indifference to Israeli victims of Hamas's October 7, 2023, attacks and failed to condemn Hamas explicitly, while amplifying unverified claims of widespread civilian harm in Gaza without equivalent attention to Israeli perspectives. The disinvitation prompted significant backlash from free speech proponents and supporters of Hadhad's right to express views on global conflicts, who accused the society of prioritizing political conformity over event neutrality and engaging in viewpoint discrimination against pro-Palestinian positions. On April 5, 2025, Sheree Conlon, the society's incoming president, resigned in protest, stating in a public letter that the cancellation represented a failure to uphold core values of advocacy and open dialogue, and warning that it risked alienating members by suppressing diverse viewpoints. Hadhad himself described the rescission as surprising and emphasized his history of promoting peace and unity, noting he had been honored by the initial invitation but received no direct apology from the organization. In response to the outcry, The Advocates' Society issued a public apology on April 8, 2025, acknowledging "the harm we have caused" through the decision and committing to an internal for review to address and speaker selection processes. The controversy highlighted tensions between maintaining professional event neutrality—where speakers' political statements could be seen as endorsing societal views—and tolerating extrajudicial scrutiny of personal opinions, with some members arguing the complaints exemplified selective outrage favoring pro-Israel sensitivities over broader free expression principles. A second high-profile followed on April 9, when the society's stepped down amid ongoing internal divisions, further underscoring the fallout.

Broader Criticisms of Narrative Framing

Critics argue that the Peace by Chocolate narrative overemphasizes entrepreneurial triumph enabled by Canadian resettlement programs while understating the substantial and resources involved, framing the Hadhad 's success as more self-reliant than evidence suggests. The , consisting of seven members, arrived in , in January 2016 through private sponsorship by the Welcome Home Society, which provided initial housing, essentials, and business incubation support typical of such programs; sponsorship costs for a of that size exceed $35,000 for the first year alone, often drawing on fundraising with indirect government backing via the Resettlement Assistance Program. This assistance, combined with later grants from agencies like the , underscores a dependency on structured support rather than bootstrapped , contrasting with narratives that portray the story as a pure merit-based revival of their pre-war Syrian chocolate operations. Skeptics from right-leaning perspectives, such as those expressed in outlets critiquing policy, contend that elevating Peace by Chocolate as a exemplar ignores scalability challenges and economic pressures, as evidenced by the company's announcement of wholesale price increases effective October 28, 2024, amid rising costs and operational . While the narrative positions the firm as a sustainable symbol of , these hikes—projected to affect pricing into 2025—raise questions about long-term viability beyond symbolic hype, particularly given the for ethically branded refugee-made goods. This framing, they argue, prioritizes inspirational anecdotes over fiscal realism, as refugee-led businesses rarely achieve comparable growth without exceptional prior skills, like the Hadhads' decades of experience. Broader skepticism highlights how and narratives selectively amplify such successes to bolster pro- policies, sidelining on integration failures; for instance, reports indicate 72% of government-assisted refugees rely on social assistance two years post-arrival, with 35% still dependent after a decade, far from the self-sufficiency depicted in high-profile cases like Peace by Chocolate. This selective focus, critics note, stems from institutional biases in and favoring positive outcomes, potentially obscuring systemic costs—estimated in billions annually for refugee support—and instances of non-integration, such as higher rates among refugees compared to economic immigrants. Attributing the Hadhads' achievements to amid a supportive , rather than programmatic magic, aligns with causal views emphasizing pre-existing over policy-driven miracles.

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