Public speaking
Public speaking is an organized, face-to-face, prepared, intentional attempt to inform, entertain, or persuade a group of people through spoken words.[1] The skill involves structuring a message, delivering it with vocal and nonverbal cues, and adapting to audience responses to achieve communicative goals.[2] Its formal study originated in ancient Greece, where Aristotle defined rhetoric as the faculty of observing in any given case the available means of persuasion, emphasizing ethos, pathos, and logos as core elements.[3][4]
In leadership and business contexts, effective public speaking enhances influence by clarifying vision, building rapport, and driving collective action, with empirical evidence linking strong communication to improved team performance and organizational outcomes.[5][6] Despite these benefits, glossophobia—the intense fear of public speaking—prevalent among over 60% of university students and ranking higher than fear of death in some surveys, poses a widespread barrier, often rooted in social anxiety subtypes.[7][8] Research-backed techniques for mastery include audience analysis, structured organization of content, repetitive practice, and focus on nonverbal delivery to mitigate anxiety and maximize impact.[9][10]