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Policybazaar

Policybazaar is an and the flagship platform of PB Fintech Limited, a multinational company headquartered in Gurugram, . Founded in 2008, it operates as a that enables consumers to compare, purchase, and manage a diverse array of products—including , , motor, and policies—from over 50 leading insurers in , emphasizing transparency and ease of access to combat mis-selling and policy lapses. The company was co-founded by Yashish Dahiya, Alok Bansal, and Avaneesh Nirjar, with Dahiya serving as chairman and CEO, driven by a mission to revolutionize the opaque industry through and . Under PB Fintech, which was incorporated in the same year and listed on the National Stock Exchange and in November 2021, Policybazaar has grown into India's largest online platform, holding a 93% as of FY22. As of September 2025, Policybazaar has registered over 77 million customers and facilitated the sale of more than 59 million policies, contributing to PB Fintech's annual recurring of ₹304 billion in Q2 FY26. With a workforce of over 22,000 employees as of March 2025, the platform continues to expand its services, including recent ventures into to enhance regional accessibility and data-driven pricing for insurers. In October 2025, PB Fintech reported a 38.2% year-over-year increase to ₹16.14 billion, underscoring Policybazaar's pivotal role in driving online growth amid rising in .

Company Overview

Founding and Leadership

Policybazaar was founded in June 2008 by Yashish Dahiya, Alok Bansal, and Avaneesh Nirjar, with the aim of revolutionizing the insurance sector by providing an online platform for comparing and purchasing policies. Dahiya, who holds a background in engineering from and management from IIM Ahmedabad, brought expertise from his prior role at ebookers.com, while Bansal contributed operational experience from roles at and . The company's initial vision centered on creating transparency in insurance through online aggregation, addressing the lack of accessible information and comparison tools for consumers in at the time. Headquartered in Gurugram, , , Policybazaar maintains multinational operations but concentrates primarily on the Indian market, where it has built a significant presence in digital distribution. The organization employs over 14,000 people across , , and functions, supporting its growth as a leading insurtech platform. The leadership structure has evolved to reflect the company's expansion. Alok Bansal focused on financial and operational scaling during the early and growth phases. In 2019, Sarbvir Singh was appointed CEO of Policybazaar, bringing over 20 years of experience in and corporate from firms like WaterBridge Ventures and . Yashish Dahiya continues to oversee group strategy as Group CEO of PB Fintech, the parent company, guiding long-term innovation and market positioning. Alok Bansal now holds the role of Executive Vice Chairman, contributing to strategic direction and board oversight.

Business Model and Operations

Policybazaar operates as an online , functioning as a digital marketplace that connects consumers with policies from over 50 insurance providers without engaging in direct or risk assumption. The platform enables users to compare, purchase, and manage products from partnered insurers, including major players in , , and categories, earning primarily through commissions on successful facilitated via its website and . This intermediary model emphasizes transparency and customer empowerment, allowing informed decisions based on real-time quotes and details from multiple sources. The company's operations are tech-driven, leveraging (AI) to enhance and streamline processes. As of 2025, Policybazaar has over 97 million registered users, supporting a vast for discovery and servicing. tools, such as Finova AI, provide tailored recommendations by analyzing user data for customized plan suggestions in multiple languages, while ClaimSetu uses , , and to automate claims processing, reducing turnaround times by up to 50% through document verification and real-time updates via or app notifications. These technologies also aid in detection, flagging potential issues in up to 16% of savings plans to expedite genuine claims. Revenue is predominantly generated from brokerage commissions on premiums, which accounted for the majority of PB Fintech's operating in FY26, supplemented by fees from financial partners and value-added services like policy management through dedicated apps. For instance, in Q2 FY26, grew 36% year-over-year to contribute significantly to the company's total operating of ₹1,614 . Additional income streams include premium services for policy renewals and advisory tools, fostering long-term without direct product creation. While primarily focused on the market, Policybazaar has expanded internationally through strategic partnerships and a tech-led model, entering the UAE, , , and in 2025 via its subsidiary PB Fintech FZ-LLC. In the UAE, collaborations such as with HAYAH Insurance enable offerings like the Golden Visa Saver Plan, targeting expatriates and residents for tailored solutions amid regional in insurtech adoption. This expansion bridges capacity gaps in emerging markets while maintaining the core aggregator approach.

History

Establishment and Early Development

Policybazaar was launched in June 2008 as the flagship platform of PB Fintech Limited (formerly EtechAces Marketing and Consulting Private Limited), initially focusing on providing an online comparison tool for and products to simplify consumer choices in India's nascent digital market. The platform aimed to address the lack of transparency in insurance purchasing by aggregating quotes from multiple insurers, enabling users to compare policies based on premiums, coverage, and features without relying on traditional agents. In its early years, Policybazaar faced significant challenges in building consumer trust toward online transactions, as digital buying was virtually unheard of in at the time, compounded by widespread mis-selling and misinformation in the offline sector. To overcome these hurdles, the company began forming partnerships with leading insurers shortly after launch, starting with initial collaborations in to integrate real-time quotes and ensure policy authenticity, which helped establish credibility. These early efforts were supported by seed funding of ₹20 from India in mid-2008, which was used to develop the platform's core technology and expand its insurer network. A key regulatory milestone came in 2015 when Policybazaar received its insurance web aggregator license from the on July 14, allowing it to legally operate as an intermediary facilitating comparisons and leads between consumers and insurers. This approval marked the culmination of the company's foundational phase, solidifying its position as a compliant player in the evolving insurtech landscape up to that point. The founders' vision of creating a consumer-centric insurance ecosystem, driven by transparency and accessibility, guided these initial developments.

Expansion and Key Milestones

In 2018, Policybazaar marked its first international expansion by launching Policybazaar.ae in the UAE, aiming to replicate its insurance aggregation model in the market. This entry targeted the growing demand for insurance comparison, starting with motor and health products, and was supported by subsequent funding specifically for regional growth. During the 2021 , Policybazaar experienced a significant surge in user engagement, with its customer base reaching 51.1 million by June 2021, driven by heightened demand for amid rising awareness of medical coverage needs. The company prepared for and executed its (IPO) in November 2021 under parent PB Fintech, listing on stock exchanges and solidifying its position as a leading insurtech player. This period also saw the continued integration of , the sister brand for and products launched in 2014, as a core component of the group's diversified financial services expansion. From to 2024, Policybazaar focused on operational scaling, including workforce growth to support increasing platform traffic and sales, reaching over 14,000 employees by FY24. The group enhanced its through strategic moves like the acquisition of Visit Internet Services to bolster tech capabilities in distribution. In 2025, Policybazaar advanced into healthcare through its parent PB Fintech's launch of PB Healthcare Services, which secured a $218 million seed investment on May 8 to build an integrated tech-driven ecosystem for preventive and chronic care. In November 2025, PB Health acquired Fitterfly, a diabetes management platform, to strengthen its preventive healthcare offerings. This milestone complemented ongoing international efforts, including a September reinsurance operations launch in the UAE and other Gulf states to deepen market penetration.

Products and Services

Core Insurance Offerings

Policybazaar primarily aggregates and facilitates the purchase of life, health, and general insurance products from over 50 partner insurers in India, enabling users to compare options and select policies tailored to their needs. In the life insurance category, the platform offers term plans for pure protection against death benefits, unit-linked insurance plans (ULIPs) that combine life cover with investment opportunities, and retirement policies such as pension and endowment plans designed for long-term financial security. These products are sourced from prominent providers including HDFC Life, ICICI Prudential Life Insurance, and SBI Life Insurance, allowing customers to evaluate features like sum assured, premium payment terms, and additional riders for critical illnesses or accidental death. For , Policybazaar provides individual policies, family floater plans that cover multiple members under a single sum insured, and specialized critical illness covers that offer lump-sum payouts upon diagnosis of conditions like cancer, heart attacks, or . A key emphasis is placed on cashless , with access to thousands of hospitals where claims are settled directly by the insurer, reducing out-of-pocket expenses for policyholders. Plans from insurers such as Care Health Insurance, Star Health, and are featured, highlighting benefits like pre- and post-hospitalization coverage and no-room-rent capping. General insurance offerings on the platform include motor policies for cars and two-wheelers, which provide comprehensive coverage against accidents, , and third-party with add-ons like zero ; for protection against fire, , and natural disasters; and for domestic or international trips covering medical emergencies, trip cancellations, and baggage loss. These are integrated with more than 30 general insurers, such as HDFC ERGO, Reliance General, and , ensuring a broad selection of customizable options. To enhance user experience, Policybazaar incorporates customization features such as side-by-side quote comparison tools that display premiums, coverage details, and policy exclusions from multiple providers; premium calculators for estimating costs based on age, health status, and coverage needs; and transparency on claim settlement ratios, which indicate the percentage of claims paid out by insurers to build trust in the selection process.

Additional Financial Products

In addition to its core insurance aggregation services, Policybazaar, as part of PB Fintech Limited, integrates with its sister platform to offer a range of non-insurance financial products, enabling users to compare and access loans, investments, and related tools through a unified . This integration allows seamless navigation between insurance and lending options, broadening the platform's scope to address diverse financial needs. Through Paisabazaar, users can compare and apply for various loans from leading banks such as State Bank of India (SBI) and Axis Bank, including personal loans with interest rates starting at 9.98% p.a. (as of November 2025) and amounts up to ₹40 lakh, home loans tailored for property purchases, and education loans supporting higher studies. For instance, Axis Bank's education loan products cover up to ₹75 lakh for domestic studies without collateral, while SBI's Global ED-Vantage scheme extends up to ₹1.5 crore for foreign education, featuring flexible repayment options and tax benefits under Section 80E of the Income Tax Act. These loan services emphasize digital application processes with minimal documentation and instant approval eligibility checks based on credit scores. On the investment front, Policybazaar facilitates comparisons and investments in mutual funds and fixed deposits (FDs) through partnerships with companies and banks, allowing users to explore options like systematic investment plans (SIPs) and instruments for diversified portfolios. Mutual funds are presented with details on (), historical returns, and risk profiles, enabling informed selections across , , and hybrid categories, while FD comparisons highlight interest rates from institutions like and , often yielding 6-8% annually depending on tenure (as of November 2025). These offerings are supported by online calculators for SIP returns and investment growth projections, promoting long-term wealth building without direct advisory fees. Emerging services include recommendations via , where users can compare over 60 cards based on rewards, cashback, and eligibility, alongside calculators for personal, home, and car loans to estimate monthly outflows. In September 2025, launched a digital suite under its investment offerings, introducing instruments like corporate bonds with returns up to 13.25% and FDs from multiple providers, aimed at retail investors seeking secure, high-yield alternatives amid market volatility. This expansion enhances the platform's access through a seamless app-based interface, without requiring physical branch visits. User tools further support holistic financial planning, with Policybazaar's and Paisabazaar's calculators linking assessments to simulations, such as using surrender values as for or integrating projections with fund growth estimates. These features, powered by algorithmic personalization, help users visualize combined scenarios—like pairing a home with SIPs—for comprehensive advice on budgeting and goal achievement.

Funding and Financial Performance

Venture Capital Rounds

Policybazaar has raised a total of approximately $443 million in funding across 11 rounds from 2008 to 2021. The company's early funding included a round in 2008 of approximately $6.9 million (₹30 crore) from , which supported initial platform development. Key investors featured SoftBank Vision Fund, which led multiple infusions, including a landmark $200 million Series F round in June 2018 that propelled Policybazaar to unicorn status with a valuation exceeding $1 billion. Other prominent backers were True North Ventures, participating in the 2017 Series E, and Steadview Capital, which joined the 2015 Series D. Among notable pre-IPO rounds, the Series E raised $77 million in October 2017, led by and , to fuel operational expansion and . The subsequent Series F in 2018, beyond achieving valuation, allocated funds toward platform scaling, aggressive marketing campaigns, and technological enhancements for improved user interfaces and data analytics capabilities. These investments significantly impacted growth by enabling nationwide expansion, product diversification into and insurance, and international forays, ultimately positioning Policybazaar as India's leading online aggregator ahead of its 2021 IPO.

IPO and Post-IPO Developments

PB Fintech Limited, the parent entity of Policybazaar, launched its (IPO) on November 1, 2021, and it concluded on November 3, 2021. The IPO was priced in a band of ₹940 to ₹980 per equity share, with a total issue size of ₹5,709.71 , including a fresh issue of ₹1,000 and an offer for sale aggregating ₹4,709.71 . The shares listed on the National Stock Exchange (NSE) and (BSE) on November 15, 2021, opening at a 17% premium to the upper end of the price band, valuing the company at approximately $7.5 billion on debut. Following the listing, Fintech's exhibited notable , surging initially before declining sharply to trade below the IPO price by mid-2022 amid broader pressures and scrutiny over sustained losses. The share price later rebounded, supported by operational improvements, reaching a 52-week high of ₹2,247 in early 2025 and stabilizing around ₹1,780 by November 2025. This performance reflected a of approximately ₹82,000 (about $9.8 billion) as of early November 2025. The company marked a key milestone by achieving consolidated profitability in FY2024 (ended March 31, 2024), posting a net profit of ₹64 compared to a net loss of ₹488 in FY2023. This turnaround was bolstered by a year-over-year operating increase to ₹3,438 , driven by higher premiums and efficiency gains in broking operations. Profitability strengthened further in FY2025, with net profit rising to ₹353 on of ₹5,761 . In Q2 FY2026 (ended September 30, 2025), PB Fintech reported operating of ₹1,614 (up 38% YoY) and net profit of ₹135 . In 2025, however, the dipped 2.5% following a ₹5 penalty from the Insurance Regulatory and Development Authority of India (IRDAI) for violations including non-compliance with directorship norms and lapses during an inspection. Post-IPO, PB Fintech pivoted toward sustainable growth and profitability, markedly reducing its cash burn rate from highs exceeding ₹300 in annual losses during FY2022. This strategic emphasis involved optimizing marketing spend, improving customer acquisition costs, and enhancing unit in insurance and lending segments, which contributed to positive adjusted EBITDA margins by FY2024.

Controversies and Regulatory Actions

Customer Complaints and Mis-selling

Customers have frequently reported issues with Policybazaar's sales practices, including of policy terms and aggressive through persistent telephone calls. For instance, agents have been accused of promoting products as "top-ranked" without adequate justification or disclosing material information, leading to customers purchasing policies that do not match the described benefits. These complaints often involve cases where plans were pitched as high-return investments, resulting in unsuitable recommendations that prioritize commissions over customer needs. The scale of such grievances has been notable, with mis-selling emerging as a major driver of disputes in the sector, where complaints rose 11.2% year-over-year in the first half of 2025, amid a broader surge of over 2 grievances registered with IRDAI in 2023-24. For Policybazaar specifically, sales have drawn scrutiny for inadequate verification processes, contributing to thousands of annual complaints via forums, particularly peaking during the 2020-2022 when claim-related issues amplified dissatisfaction. In response, Policybazaar maintains dedicated portals and toll-free helplines for new policies (1800-208-8787), existing policies (1800-258-5970), and claims (1800-258-5881), aiming to resolve issues promptly. The company has also implemented a policy of recording all advisor calls to enhance and address allegations of misleading communications.

IRDAI Violations and Penalties

In 2019, the of (IRDAI) issued a stern warning to Policybazaar for airing misleading advertisements related to on television, which exaggerated coverage claims and violated advertising norms. As part of the same regulatory action, IRDAI imposed a penalty of Rs 1.11 on the company for broader compliance failures, including improper practices, and mandated corrective measures to enhance adherence to insurance regulations. A remote inspection conducted by IRDAI in June 2020 uncovered significant operational lapses at Policybazaar, including delays in remitting collected insurance premiums to insurers—often exceeding 30 days in examined cases—and improper tagging of policies that misled consumers on product details. These findings, documented under Section 64VB of the Insurance Act, highlighted risks to policyholder funds and prompted ongoing regulatory scrutiny without immediate penalties at the time. Compliance improvements were directed, but the issues persisted in subsequent reviews. In August 2025, IRDAI levied a Rs 5 penalty on Policybazaar Insurance Brokers Pvt. Ltd., its current entity, under Section 102 of the Act, stemming directly from the 2020 inspection. The violations encompassed biased product promotions—such as unjustified "top" rankings favoring certain insurers—lapses in agreements without prior approval, and misleading advertisements that distorted benefits. Of the total fine, Rs 1 was specifically allocated to the delayed remittances issue. No suspension of business operations was imposed, allowing Policybazaar to continue services uninterrupted. The 2025 penalty announcement led to an immediate market reaction, with shares of PB Fintech Ltd., Policybazaar's parent company, declining by about 3% on the National Stock Exchange. Policybazaar issued a statement affirming that the fine would not disrupt its operations or customer services, emphasizing ongoing efforts to strengthen frameworks. These regulatory actions underscore IRDAI's focus on , distinct from broader customer mis-selling concerns.

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