Pop Style
"Pop Style" is a song by Canadian rapper Drake, featuring the American hip hop duo The Throne (Kanye West and Jay-Z). It was released on April 5, 2016, alongside "One Dance", as promotional singles for Drake's fourth studio album Views (2016), initially available for digital download on iTunes.[1] The single version includes verses from West and Jay-Z, while the version on Views features only Drake with a new verse. The single was nominated for Best Rap Performance at the 59th Annual Grammy Awards.[2]Background and release
Development
The development of "Pop Style" occurred during the recording sessions for Drake's fourth studio album, Views, which took place from 2015 to 2016 primarily in Toronto and Los Angeles, with producers Noah "40" Shebib and Drake serving as executive producers.[3] This period followed Drake's high-profile feud with Meek Mill in July 2015, which began when Meek accused Drake of using ghostwriters and not promoting his album Dreams Worth More Than Money; the conflict boosted Drake's visibility and influenced the album's introspective tone as he refined tracks amid public scrutiny.[4][5] The track marked the first collaboration featuring Drake alongside Kanye West and Jay-Z together, billed as The Throne in reference to their 2011 joint album Watch the Throne.[6] Initially, Drake sought a feature from Kanye West, who contributed production and a full verse during the sessions.[7] Kanye then unexpectedly added two lines from Jay-Z without Drake's prior involvement, stemming from a casual conversation between Drake and Kanye; Jay-Z's limited contribution was due to his minimal participation in the process.[8] Drake later reflected, "I was just having a conversation with Kanye and that just landed on my lap," noting his original intent was solely for Kanye's input.[8] Given the buzz surrounding Views after the Meek Mill feud and the allure of The Throne's involvement, the decision was made to release "Pop Style" as a single on April 5, 2016, to heighten anticipation for the album's impending launch.[9] This move capitalized on the high-profile features to generate immediate excitement, pairing it with another preview track, "One Dance," as promotional singles.[10]Release
"Pop Style" was released as the third single from Drake's fourth studio album Views on April 5, 2016, available via digital download alongside "One Dance."[3][11] The single version of the track features verses from Kanye West and Jay-Z, collectively billed as The Throne, while the album version included on Views—released on April 29, 2016—is a solo performance by Drake, incorporating a new verse in place of the collaborators' contributions.[7][12] The song received promotion through live performances, including a notable rendition of the single version at the 2016 OVO Fest on August 1 in Toronto, where Drake brought out Kanye West onstage.[13] Drake opted to remove the features for the album version citing creative control and unresolved business matters, amid reported tensions with Jay-Z over the unexpected inclusion of his brief contribution.[7][8][14]Composition and lyrics
Musical composition
"Pop Style" is a pop rap track with hip hop foundations and trap influences, evident in its heavy use of 808 bass and trap-style beats crafted by producer Boi-1da.[15][16] The single version, featuring The Throne (Kanye West and Jay-Z), has a runtime of 3:29, while the album version from Views—which omits the guest verses and includes a new Drake verse—runs for 3:33.[17][18] These durations support a streamlined structure that prioritizes rhythmic flow over extended development. The instrumental, co-produced by Sevn Thomas, Frank Dukes, Boi-1da, Noah "40" Shebib, and Cubeatz (credited as Ging), centers on minimalistic synth layers and pulsating 808 bass, creating a sparse yet atmospheric backdrop.[16][19] This production approach, with its emphasis on sub-bass and subtle melodic elements, underscores the track's confident, luxurious sonic palette without overwhelming the vocal delivery. The song unfolds in common time at a tempo of 133 BPM, fostering an energetic yet controlled pace suitable for its pop-rap hybrid style.[20] Structurally, "Pop Style" follows a conventional hip hop format: a short intro of ad-libs leads into the hook, followed by verses and repeating choruses, culminating in an outro that fades on the instrumental.[21] In the single, Drake's opening verse transitions into The Throne's collaborative section, all delivered with a rhythmic, half-sung cadence over the beat. The album version adjusts this by replacing the guest verse with Drake's solo extension, maintaining the hook's prominence. Tuned in E minor for the single (shifting slightly to G major in the album edit), the composition evokes a sleek, upscale vibe through its harmonic choices and restrained orchestration.[17][18]Lyrical themes
The lyrics of "Pop Style" center on themes of success, wealth, and rivalry, as Drake positions himself as a dominant force in hip-hop, boasting about his achievements while acknowledging adversaries.[22] In the single version, Drake's verses emphasize opulence and status, with lines like "Dropped outta school now we dumb rich / This sound like some forty-three-oh-one shit," evoking images of lavish excess and rapid ascent from humble beginnings.[23] He further asserts his edge over competitors, rapping "I got enemies, got a lot of enemies / Got a lot of people tryna drain me of this energy," which aligns with his public image of resilient bravado amid industry tensions.[23][24] Kanye West's contribution reinforces the rivalry motif through a direct reference to his infamous 2009 MTV Video Music Awards interruption of Taylor Swift, delivering "I'mma let you finish but… I just I just I just wanna rock your body," a playful yet pointed reminder of his disruptive influence in pop culture.[9] Jay-Z's concise verse amplifies the themes of luxury and enduring legacy, as he dismisses prying questions about his personal life with "You rappers love asking if I fucked her," while celebrating a high-end lifestyle that turns "my birthday into a lifestyle."[23] These elements collectively project an unyielding confidence, with the collaborators flexing their collective stature in the rap game.[22] The album version on Views replaces the guest features with a new Drake verse that pivots toward personal growth and regional pride, contrasting the single's group showcase.[21] Here, Drake reflects on his evolution, stating "Told you in September / OVO that's major," highlighting the significance of his OVO Sound label and Toronto roots as markers of authenticity and advancement.[21] Lines such as "Move from the A to the B, it’s a different level" underscore a journey from external influences to self-reliant dominance, emphasizing introspection over external validation.[21][25] Throughout both iterations, the tone remains one of lighthearted yet assertive bravado, encapsulating Drake's navigation of fame's pressures through clever wordplay and cultural nods.[22]Reception
Critical reception
Upon its release as a single featuring Kanye West and Jay-Z, "Pop Style" received mixed critical reception, with reviewers praising its energetic production and star power while critiquing the uninspired lyrics and uneven contributions from the guests. NME lauded the track as a bold assertion of Drake's hip-hop dominance, highlighting his sharp one-liners and the song's replay value despite the features' lackluster delivery.[26] In contrast, Complex described it as a misguided attempt to appease fans, pointing to shallow bars like the "Chaining Tatum" reference as emblematic of its lack of substance.[27] Music Times echoed the positive side, calling the collaboration "killer" for its calculated flow and intimidating presence, though noting the features added more hype than depth.[28] The album version, stripped of the guest verses and featuring an extended solo performance by Drake, garnered somewhat more favorable responses for its improved introspection and flow. Bustle commended the replacement verse for enhancing the track's cool factor while maintaining thematic consistency on fame and paranoia, arguing it strengthened the song overall.[25] Maclean's appreciated the removal of the features as a "sly power move," allowing Drake's voice to take center stage amid the album's Toronto sound.[29] However, some critics, like those at Pops Culture, found the solo iteration weaker, citing the first verse's subpar bars as a step down from the original's energy.[30] In the context of Views, which leaned heavily into R&B and melodic elements, "Pop Style" was often noted as a return to straightforward rapping but criticized for lacking the depth of standout tracks like "Weston Road Flows." HipHopDX viewed it as emblematic of the album's lyrical regression, with its pandering style halting momentum amid the project's introspective themes.[31] Overall, critics consensus positioned the song as a solid, commercially viable single that showcased Drake's versatility without emerging as a critical highlight of the era.Accolades
"Pop Style," particularly the single version featuring The Throne (Kanye West and Jay-Z), received a nomination for Best Rap Performance at the 59th Annual Grammy Awards in 2017. This recognition highlighted the track's collaborative appeal and its role as a lead single from Drake's album Views.[32] The song was included in various year-end lists, contributing to the promotion of Views, such as Billboard's Year-End Hot 100 at number 82.[33] As a key track from the album, "Pop Style" played a part in Views' nomination for Best Rap Album at the same Grammy ceremony, underscoring its contribution to the project's overall artistic impact.[34] In terms of certifications, "Pop Style" has been certified double platinum by the RIAA on June 29, 2018, reflecting its commercial resonance within the broader acclaim for Views.[35]Commercial performance
Charts
"Pop Style" debuted at number 16 on the US Billboard Hot 100 dated April 23, 2016, marking its peak position on the chart where it spent a total of 12 weeks.[36] On the US Hot R&B/Hip-Hop Songs chart, the track entered at number 4 on the same date, which became its peak, lasting 12 weeks overall.[37] It ranked number 14 on the 2016 year-end Hot R&B/Hip-Hop Songs chart.[38] Internationally, "Pop Style" reached a peak of number 33 on the UK Singles Chart, charting for 13 weeks beginning April 14, 2016.[39] In Canada, it debuted at number 20 and peaked at number 19 on the Billboard Canadian Hot 100, accumulating 20 weeks on the tally.[40]| Chart (2016) | Peak Position | Weeks on Chart |
|---|---|---|
| US Billboard Hot 100 | 16 | 12 |
| US Hot R&B/Hip-Hop Songs | 4 | 12 |
| UK Singles Chart | 33 | 13 |
| Canadian Hot 100 | 19 | 20 |