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Boi-1da

Boi-1da (born Matthew Jehu Samuels, October 12, 1986) is a Jamaican-born Canadian and songwriter based in , widely recognized for his influential work in and R&B music since the late 2000s. Raised in after moving from as a young child, Samuels began producing beats at age 15 in his basement using a keyboard, despite lacking formal musical training. His breakthrough came through early collaborations with fellow Torontonian , starting with tracks on Drake's 2006 Room for Improvement and the 2009 "Best I Ever Had," which helped launch both artists' careers. Over the years, Boi-1da has become a defining force in production, contributing to four No. 1 hits, including Eminem's "" (2010), Rihanna's "Work" (2016), and Drake's "" (2018) and "" (2023). His versatile sound—blending trap-influenced drums, melodic samples, and atmospheric elements—has shaped albums by major artists such as , , , and . Boi-1da's accolades include a Grammy Award for Best Song for "" in 2019, 19 career Grammy nominations (as of 2023), and a nomination for Producer of the Year, Non-Classical in 2023. In 2025, he became the first producer to receive the ' International Achievement Award, recognizing his global impact on the music industry.

Early Life and Background

Childhood in Jamaica and Toronto

Matthew Jehu Samuels, professionally known as Boi-1da, was born on October 12, 1986, in . Of Jamaican heritage, his family relocated to , , when he was three years old, seeking better opportunities. Raised in the multicultural Durham Region east of , including neighborhoods in , , and Pickering, Samuels grew up in a diverse with significant influences that echoed his family's roots. This environment blended Jamaican cultural elements with the broader Canadian urban landscape, fostering a sense of cultural from an early age. His family home was filled with the sounds of and , as his father was a dedicated listener who frequently played artists like , , , , and . His older sister complemented this by introducing him to R&B and during his elementary school years, expanding his musical palette. Samuels attended Pickering High School in , where he navigated adolescence in this vibrant, inclusive setting that highlighted Toronto's reputation as one of the world's most multicultural cities. The local Jamaican sounds and family traditions remained a foundational influence, grounding his formative years in the rhythms of his birthplace even as he adapted to life in .

Initial Interest in Music

Boi-1da's interest in music production emerged during his high school years in , where he first explored beat-making as a creative outlet. Around age 15 in 2001, a friend introduced him to the Fruity Loops (now ), prompting him to purchase version 3 using his mother's credit card for over $100, an act that initially led to family tension but ignited his passion. This discovery built on an earlier gift from his mother—a at age eight—that had already sparked his love for music. Largely self-taught, Boi-1da began experimenting with the software around ages 14-15, relying on trial-and-error methods and early online resources like forums and tutorials since platforms such as were not yet widely available. He focused on memorizing the program's by tweaking knobs and patterns intuitively, often recreating elements from tracks he admired to build his foundation. His Jamaican heritage subtly shaped these early efforts, infusing a preference for rhythmic, dancehall-inspired patterns amid his growing leanings. Key influences during this formative period included pioneering producers , , and , whose innovative drum patterns and sonic textures inspired Boi-1da to emulate hip-hop's evolving sound in his nascent work. His initial beats were basic and unstructured, often criticized by close friends for lacking cohesion, yet this feedback drove iterative improvements through persistent practice. By around 2006, at age 20, Boi-1da had progressed to sharing his amateur beats online via platforms like , where he uploaded tracks and connected with emerging artists seeking instrumentals, marking his first steps toward broader exposure in Toronto's underground scene.

Career Development

Breakthrough Productions

Boi-1da's entry into the professional music industry occurred in 2008 when he produced "Set It Off" for Canadian rapper , featured on the album Not 4 Sale. This track marked one of his initial high-profile placements, showcasing his emerging production style influenced by and elements, and helped establish connections within Toronto's music scene. His breakthrough came in 2009 with the production of "Best I Ever Had" for , which became the rapper's first major commercial single and peaked at number six on the Hot 100. Self-taught on software like Fruity Loops, Boi-1da crafted the beat by sampling Bobby Caldwell's "My Flame," contributing to the track's emotional resonance and widespread appeal. This success propelled both artists forward, with the song earning a Grammy nomination for Best Rap Solo Performance. Boi-1da further solidified his role in 's rise through contributions to the 2009 mixtape So Far Gone, including beats for tracks like "Ignant Shit," which helped the project achieve platinum certification and introduce to a global audience. As 's career accelerated, Boi-1da affiliated with the label, co-founded by in 2012, serving as a key in-house producer. To pursue broader opportunities, he relocated to around this period, expanding his network in the U.S. .

Key Collaborations and Hits

Boi-1da's collaboration with on the 2010 single "" marked one of his earliest major hits, serving as the lead track from 's album and debuting at number one on the , a feat achieved by only the 16th song in the chart's history. This production, which blended motivational lyrics with an anthemic beat, solidified Boi-1da's reputation for crafting chart-topping anthems. Building on his breakthrough partnership with Drake, Boi-1da contributed significantly to Drake's 2011 album Take Care, providing production on multiple tracks including the title song and the lead single "Headlines," which peaked at number 13 on the Hot 100. His involvement helped the album achieve commercial dominance, spending over 650 weeks on the 200. As an in-house producer for Drake's label, Boi-1da continued this momentum through the 2010s, delivering beats for key albums like (2013) and Views (2016), which further entrenched his role in shaping Drake's signature sound. In the mid-2010s, Boi-1da expanded his reach beyond Drake, co-producing Rihanna's 2016 hit "Work" featuring Drake, which topped the Billboard Hot 100 for nine weeks and became Rihanna's 14th number-one single. He also worked with Jay-Z on tracks from the 2013 album Magna Carta Holy Grail, including "FuckWithMeYouKnowIGotIt," contributing to the project's blend of introspective rap and booming production. This period saw further diversification, with productions for Nicki Minaj on songs like "High School" from her 2012 reissue Pink Friday: Roman Reloaded – The Re-Up and for Kanye West on the 2016 track "Real Friends" from The Life of Pablo, showcasing his versatility across hip-hop's leading voices.

Recent Projects and Innovations

In the early 2020s, Boi-1da continued his longstanding collaboration with , serving as a key producer on the 2021 album , where he contributed beats to tracks including "Love All" and "In the Bible." The project, released amid the ongoing , highlighted Boi-1da's adaptability to evolving industry demands. The pandemic profoundly impacted music production, prompting widespread adoption of remote workflows, and Boi-1da reflected on this shift in early 2021, noting that had not significantly disrupted his output since he could handle much of his work over the , though in-person artist sessions were limited. By 2023, Boi-1da embraced technological innovation through a with Bacardi Rum for The Concept A.I.BUM, an EP announced in and released that —the first major project using generative software trained on his production style to empower emerging global artists like Bellah and Maulo. This initiative, part of Bacardi's Music Liberates Music program, allowed musicians to input their tracks into the tool, generating polished productions infused with Boi-1da's signature sound, marking a forward-thinking adaptation to 's role in democratizing high-level beatmaking. In 2024, amid high-profile rap feuds, Boi-1da demonstrated cross-label camaraderie by privately praising the production on Kendrick Lamar's Grammy-nominated diss track "Not Like Us," produced by , in a direct message that highlighted mutual respect between East Coast and West Coast creators despite his ties. As of 2025, Boi-1da remains based in , actively leading the Perfect Pitch music project as —a collaboration with Canada Soccer and & Records featuring Canadian artists like , , and to create anthems for the hosted in . While he has not released a major solo album, his contributions to hit records persist, earning him honors like the 2025 International Achievement Award for his global influence.

Musical Approach

Influences and Techniques

Boi-1da's production style draws heavily from pioneering and R&B producers, particularly Dr. Dre's precise drum programming, which inspired him to begin producing as a teenager and shaped his emphasis on hard-hitting percussion. He has cited Swizz Beatz's high-energy approach as a key influence, informing his own dynamic and vibrant that energizes tracks. Additionally, Timbaland's innovative rhythms and ability to reinvent himself have motivated Boi-1da to experiment and push rhythmic boundaries in his work. In his beat-making process, Boi-1da typically begins by laying down drums and melodies to establish a foundational groove, often layering elements to build depth before refining the structure. He incorporates live to add organic texture, blending digital production with acoustic elements for a hybrid feel. His primary software is , which he has used since ninth grade after downloading it illegally at age 16, supplemented by plugins for effects and layering to achieve polished, professional results. Boi-1da's setup evolved significantly post-2010, transitioning from a self-taught bedroom operation—where he remade beats from artists like using basic —to advanced professional studio rigs equipped for major collaborations. This shift allowed greater access to high-end hardware and software, though he remains loyal to , stating, "If it ain’t broke, don’t fix it." In recent years, as of 2024, Boi-1da has experimented with generative tools to facilitate collaboration and enhance his production process, allowing for innovative sound generation and beat creation.

Signature Elements

Boi-1da's production style is distinctly marked by his incorporation of rhythms, elements deeply rooted in his Jamaican heritage. Born in , and raised in Toronto's vibrant community, he draws heavily from the energetic, rhythm-driven pulse of and music, which he credits for shaping his approach to beat-making. This influence manifests in syncopated percussion patterns and infectious grooves that propel tracks forward, as seen in his work on and Drake's "Work" (2016), where rhythms form the backbone of the song's global appeal. He also frequently incorporates air horn samples, a staple of dancehall culture often employed to hype crowds and punctuate drops. These motifs add a celebratory, urgent energy to his beats, evoking Jamaican sound system traditions while bridging into mainstream hip-hop. For instance, in the collaborative track "Forever" (2009) featuring , , , and , Boi-1da's production opens with a screeching that immediately signals the song's high-stakes vibe, setting a tone of triumphant bravado. Boi-1da seamlessly blends hip-hop's gritty foundations with pop's accessibility, often layering heavy bass lines for depth and atmospheric synths to create immersive soundscapes. This fusion allows his productions to resonate across genres, balancing hard-hitting kicks with melodic, airy pads that enhance vocal performances. His rhythmic focus ensures these elements drive listener engagement, making tracks like Drake's "Controlla" (2016) feel both club-ready and radio-friendly through their rhythmic interplay. Boi-1da has incorporated guitar loops in works such as his co-production on Drake's "0 to 100/The Catch Up" (2014), where a looping guitar sourced from the Kingsway Music Library provides the track's drive, adding texture beyond standard synth-heavy fare.

Personal Aspects

Health Experiences

In early , Boi-1da contracted a severe case of , which left him bedridden for several weeks and significantly disrupted his daily routine and professional output. Despite the illness, he continued working remotely from his , producing key tracks for J. Cole's The Off-Season, including "95.south" and "hunger.on.hillside (with Bas)", demonstrating resilience amid physical limitations. He later described the ordeal as feeling "half-dead," highlighting the intensity of symptoms that confined him to bed and delayed his recovery. Reflecting on the during a 2025 interview at , Boi-1da discussed the lingering effects of the on his and levels, noting a gradual recovery process that took months to regain full strength. This bout underscored the vulnerabilities faced by music professionals during the , influencing broader industry adaptations toward remote collaboration to mitigate risks. Post-recovery, Boi-1da has shared his story to promote health awareness among artists and producers, emphasizing the importance of precautions in high-pressure creative environments. As of 2025, he has not publicly disclosed any other major health challenges.

Political Engagement

Boi-1da, born to Jamaican immigrant parents and raised in , has expressed support for immigrant rights, drawing from his own background as the child of immigrants who navigated Canada's . In a , he voiced with rapper during the artist's immigration detention, criticizing the U.S. authorities' actions against someone who "came from the bottom and did it the right way" and contributed economically to the country. This stance reflects his broader emphasis on as a medium for addressing social inequities, describing the genre as "the news article for the streets" that should engage with political and cultural issues affecting marginalized communities. His advocacy extends to equity within the music industry, where he has highlighted the need for to amplify underrepresented voices and challenge systemic barriers, informed by his experiences as a from Toronto's diverse immigrant enclaves. Boi-1da has tied these views to his Jamaican , noting how cultural influences from his family's shape his commitment to fair representation in music creation and distribution. Prior to 2025, his political involvement remained limited, primarily through such interviews rather than direct or endorsements. In 2025, Boi-1da publicly endorsed Conservative Party leader Pierre Poilievre ahead of the Canadian federal election, marking a more explicit entry into partisan politics. He shared his support via Instagram, posting a meme and statement urging a change in leadership, which garnered attention for its alignment with Poilievre's campaign on economic and cultural issues. This endorsement came amid his growing role in Canadian cultural initiatives, including commentary on Toronto's music scene, where he has used social media to advocate for policies supporting local arts and diversity in the industry. His Toronto upbringing, steeped in the city's multicultural fabric, has influenced these perspectives, positioning him as a voice for immigrant-driven cultural contributions.

Production Credits

Notable Singles and Tracks

Boi-1da's production work has been instrumental in several chart-topping singles that defined key moments in and . His beats often blend introspective lyrics with infectious hooks, contributing to massive commercial success and cultural resonance. One of his earliest breakthroughs came with Drake's "Best I Ever Had" in 2009, which served as the from the mixtape So Far Gone. Produced by Boi-1da, the track peaked at number 2 on the , marking Drake's first major solo hit and establishing Boi-1da as a rising force in rap production. In 2010, Boi-1da co-produced 's "," the from the Recovery, alongside Jordan Evans and . This motivational anthem debuted at number 1 on the and held the position for four weeks, becoming Eminem's first chart-topper in five years and a defining comeback track achieving RIAA Diamond certification for over 10 million digital sales in the U.S. Boi-1da's collaboration with and on "Work" in 2016, the lead single from Rihanna's album , fused rhythms with R&B sensibilities. Released as a single on January 27, 2016, it topped the for nine consecutive weeks, marking Rihanna's 14th number-one hit and Drake's second, while achieving diamond certification from the RIAA. More recently, Boi-1da co-produced Drake's in 2018, the lead single from the album . The track debuted at number 1 on the and stayed there for 11 weeks, amassing over 2.9 billion streams on as of 2025 and earning a Grammy Award for Best Rap Song in 2019.

Album Contributions

Boi-1da served as on 's 2015 mixtape If You're Reading This It's Too Late, alongside himself, and provided production for five tracks on the project, including "Energy" (co-produced with OB O'Brien), "10 Bands" (co-produced with ), "Know Yourself" (co-produced with and Jordan Ullman), "Now & Forever" (co-produced with 40), and "6 God" (co-produced with 40). His longstanding collaboration with Drake extended to the rapper's 2011 album Take Care, where Boi-1da contributed to four tracks, such as the lead single "Headlines" (co-produced with 40) and "The Ride" (co-produced with 40 and T-Minus). On Drake's 2018 double album Scorpion, Boi-1da delivered production for multiple tracks, including the chart-topping "God's Plan" (co-produced with Cardo), "Mob Ties" (co-produced with Allen Ritter), "8 Out of 10" (co-produced with Jahaan Sweet and OB O'Brien), and "Ratchet Happy Birthday" (co-produced with D10 and Jahaan Sweet). Beyond Drake, Boi-1da made significant contributions to other major albums in hip-hop and pop. For Eminem's 2010 album Recovery, he produced key tracks like the lead single "Not Afraid" and "Won't Back Down" (featuring Pink), helping shape the project's introspective sound with his layered beats and dynamic arrangements. On Rihanna's 2016 album Anti, Boi-1da co-produced the hit single "Work" (featuring Drake), blending dancehall rhythms with trap elements to create one of the album's standout tracks. By 2025, Boi-1da's album involvement had expanded broadly across and pop, amassing over 100 production credits on full-length projects by artists including , , and , underscoring his versatility and influence in contemporary music production, including contributions to a album project with .

Recognition and Awards

Grammy Achievements

Boi-1da has accumulated 19 Grammy nominations over his career, primarily in rap and album categories, reflecting his significant influence in production. His only win occurred at the in 2019, where he received the award for Best Rap Song for co-producing Drake's "," a track that also earned nominations in Song of the Year and that year. Among his earlier recognitions, Boi-1da was nominated for in 2012 for his contributions to 's Take Care, highlighting his role in shaping the album's sound. In 2013, he received a nod for Best Rap Song for producing "The Motto" featuring and , further solidifying his footprint in rap songwriting and production. These nominations, along with others in Best Rap Performance and Producer of the Year, Non-Classical—such as his 2023 bid—underscore his consistent impact on major releases. As a Canadian , Boi-1da's achievements have paved the way for greater representation from his home country in categories, with his win marking a milestone for international talent in the genre. His body of Grammy nods, spanning collaborations with artists like , , and , demonstrates a career defined by high-impact contributions to contemporary .

Other Honors and Nominations

In 2011, Boi-1da, alongside "40" Shebib and , received the Songwriters of the Year award at the ASCAP Rhythm & Soul Music Awards, recognizing their contributions to highly performed urban music tracks that year. On March 30, 2025, Boi-1da was honored with the for International Achievement at the 54th Annual in , , marking the first time a received this accolade for elevating Canadian music's global profile through collaborations with artists like and . Later that year, on , 2025, he was presented with the SOCAN Global Impact Award at the 35th SOCAN Awards in , celebrating his pioneering songwriting and production that have shaped international and R&B, including hits like Eminem's "" and Drake's "."

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