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Reach Records

Reach Records is an record label specializing in , founded in 2004 by rapper and Ben Washer in , , and now headquartered in , . The label emerged from grassroots efforts by a group of friends from who used music to express their faith, starting with no formal strategy or funding but driven by passion and a commitment to cultural impact. Over two decades, it has grown into a leading force in faith-based hip hop, emphasizing artist development, creative freedom, and community building while navigating industry shifts like streaming and brief distribution partnerships, such as with from 2016 to 2020. Central to Reach Records' identity is its mission, drawn from Romans 1:16—"I am not ashamed of the Gospel, because it is the power of for "—to leverage music and culture to transform perspectives and spread faith unapologetically. The label relocated from to in 2006 and then to for greater opportunities, expanding from a small operation to a team of 17 full-time staff supporting 10 artists as of 2025. It fosters long-term partnerships with artists, providing in-house studios, tour management, and branding support to prioritize artistic integrity over commercial pressures. The roster features prominent Christian hip hop talents, including co-founder , Trip Lee, Tedashii, 1K Phew, Hulvey, WHATUPRG, Anike (formerly Wande), Limoblaze, Jackie Hill Perry, and Alexxander, many affiliated with the label's flagship collective, the 116 Clique, which symbolizes the Romans 1:16 ethos. Key achievements include Lecrae's Rebel (2008) becoming the first Christian hip hop album to top the Billboard Gospel chart, Anomaly (2014) debuting at No. 1 on the , and his four Grammy wins, most recently for Best Contemporary Christian Music Album for Church Clothes 4 in 2024; the label has also produced hits like Limoblaze's "Jireh My Provider," which amassed over 40 million streams.

Overview

Founding and mission

Reach Records was founded in 2004 in , Texas, by rapper Moore, known professionally as Lecrae, and his collaborator Ben Washer, establishing it as an dedicated to . The label emerged from their shared passion for using hip hop to express faith, beginning as a modest hobby project without formal strategy, significant funding, or industry connections. In its early days, the operation was intentionally small-scale, with Washer managing the business and operational side as co-founder and eventual CEO, while Lecrae concentrated on artistic and A&R direction to guide the label's creative output. The label's mission centers on producing music that confronts faith, social issues, and personal struggles while upholding artistic integrity, drawing inspiration from Romans 1:16: "For I am not ashamed of the gospel, because it is the power of God that brings salvation to everyone who believes." This guiding principle emphasizes creating "the music of a movement" for those living unashamedly in their faith, aiming to change how people perceive the world through authentic storytelling rather than conforming to commercial Christian music conventions. From the outset, Reach prioritized raw, genuine expression over polished, market-driven norms in the genre, fostering a platform where artists could share personal narratives rooted in hope and truth. This ethos extends to the 116 movement, an affiliated collective named after Romans 1:16, which embodies the label's commitment to unashamed gospel proclamation through hip hop.

Leadership and operations

Reach Records is led by co-founder and CEO Ben Washer, who has overseen the label's business strategy and day-to-day operations since its inception in 2004. As the primary executive responsible for and growth initiatives, Washer has guided the company through its evolution from a small startup to a prominent independent entity in . Co-founder serves in a as the label's lead and creative visionary, significantly influencing artist and (A&R) decisions alongside his artistic contributions. His involvement ensures that projects align with the label's artistic and philosophical goals, drawing on his experience as a Grammy-winning rapper to shape talent development and project direction. The current executive team includes recent additions such as AJ Ramos, who joined as in August 2025 to spearhead faith-driven music initiatives, particularly the "Kingdom & Culture" project aimed at bridging Christian themes with broader cultural expressions. Operationally, Reach Records maintains its independent status, having transitioned from early distribution partnerships—such as with Central South Distribution in its formative years and New Day Christian Distributors starting in 2014—to a self-managed model emphasizing digital releases, streaming platforms, and artist tours. The label is headquartered in , , a hub that supports its focus on urban music production and . This base has facilitated expansion into international , including collaborations that extend the label's influence beyond the U.S. market. Lecrae's mainstream success has notably bolstered the label's operational growth by increasing resources for expanded digital infrastructure and global touring capabilities.

History

Formation and early years (2004–2010)

Reach Records was founded in 2004 by rapper Moore and business partner Ben Washer in Dallas, Texas, emerging from their shared passion for and faith-driven music. The label's inception followed the independent release of 's debut album Real Talk earlier that year, which began attracting attention within circles through grassroots efforts at youth camps and local events. The label's early roster took shape with strategic signings that solidified its core sound, blending introspective lyrics with energetic production. , a college student, was the first artist signed in 2005, followed by (Lecrae's then-roommate) in 2006 and Sho Baraka in 2007; these additions formed the foundational group of performers committed to faith-infused . Key releases during this period included Lecrae's sophomore album After the Music Stops on September 24, 2006, which expanded on themes of redemption and cultural engagement, and 's debut If They Only Knew on July 10, 2006, introducing youthful energy and scriptural depth that defined the label's emerging style. Despite initial momentum, Reach Records faced significant hurdles in its formative years, including a shoestring budget that necessitated self-managed distribution and shipping of physical CDs. Promotion relied heavily on grassroots tactics such as and informal networks, as the artists performed at churches, camps, and small venues to build a dedicated audience. The label also navigated widespread skepticism within the broader , where was often viewed as incompatible with traditional formats, positioning Reach as an outsider striving for legitimacy. In 2006, the label relocated from to , to support its growing operations. A pivotal milestone came in 2006 with the formalization of the 116 crew, a collective of artists and supporters who pledged unashamed inspired by Romans 1:16—"For I am not ashamed of the gospel." This group, including early roster members, fostered community through collaborative projects and outreach, such as street performances and initiatives, which amplified the label's and provided a supportive framework amid resource constraints.

Growth and mainstream success (2011–2015)

Following the foundational releases of its early years, Reach Records experienced significant growth beginning in 2011, propelled by the continued success of Lecrae's Rehab: The Overdose, which debuted at No. 1 on both the Christian Albums and Gospel Albums charts, marking a breakthrough in mainstream visibility. This achievement, building on the original Rehab album's momentum from , helped elevate the label's profile and attracted broader industry attention. The label expanded its roster strategically during this period, signing in July 2011 as a key addition to its artist lineup. In 2012, emerged as Reach's latest artist with the release of his debut album Weight & Glory, further diversifying the label's sound. joined in a partnership that year, contributing as both an artist and producer through his Reflection Music Group imprint. Lecrae's , released on September 4, 2012, debuted at No. 3 on the —the highest charting position for a album at the time—and solidified the label's rising influence. The album earned Lecrae his first Grammy nomination and win for Best Gospel Album at the in 2013. Mainstream milestones continued to accelerate, as collaborations with secular-leaning Christian artists, such as the track "Messengers" featuring from Lecrae's album (released in 2014), bridged and contemporary Christian genres, expanding the label's audience. This period also saw initial RIAA certifications, including gold status for select tracks amid growing sales. To support this surge, Reach increased operational capacity with additional staff hires and amplified marketing efforts, enabling larger-scale promotions. International outreach grew through tours like the 2011 Unashamed Africa Tour and the multi-city Unashamed Tour in 2012, reaching audiences beyond the U.S.

Expansion and recent developments (2016–present)

Following the momentum from Lecrae's 2015 Grammy win for Best Performance/Song with "Messengers" from his Anomaly, Reach Records continued its artistic push in 2016 with the release of Lecrae's Church Clothes 3 on 15. The project, distributed through Reach, featured collaborations with artists like and addressed themes of faith and cultural identity, further solidifying the label's presence in while adapting to evolving listener preferences. In the years that followed, Reach Records expanded its international footprint by signing artists from diverse global backgrounds, emphasizing cross-cultural faith-based music. Nigerian artist Anike, who joined the roster in 2019 after working as an A&R administrator for the label, brought Afrobeats influences to projects like her self-titled 2024 album, highlighting Reach's commitment to African talent. In 2022, the label signed UK-based Nigerian musician Limoblaze, an award-winning Afrobeats and gospel artist, who released his debut EP Sunday in Lagos shortly after, marking Reach's growing ties to the African music scene. Mexican-American rapper WHATUPRG, signed earlier in the decade, contributed to this diversification with his trap-infused style on albums like NEW HOLLYWOOD (2020), while the 2025 signing of Puerto Rican artist Alexxander as the label's first Latin signee introduced reggaeton and Latin trap elements to the roster. Reach marked its maturation with key milestones, including celebrations of its 20th anniversary in 2024, reflecting on two decades of independent operation since its 2004 founding. That year, the label signed bestselling author and spoken-word artist on June 14, who returned to music after a six-year hiatus with her debut single "First Draft" and subsequent EP Practice. The annual 116 Summer playlists, a tradition since 2019, continued to showcase roster talent; the 2025 edition, 116 Summer Twenty-Five, released on July 11 and featured 12 tracks from artists including , , and Alexxander, underscoring the label's focus on seasonal, collaborative content. Amid industry shifts toward streaming dominance, Reach adapted by forging global distribution partnerships, including with from 2016 to 2020, and prioritizing digital platforms, which enabled wider reach for international releases like Limoblaze's work. The label also navigated challenges, such as the 2022 termination of producer on January 31 following allegations of , issuing a statement affirming its stance against such behavior while continuing operations. In 2025, Reach announced a landmark partnership with music executive AJ Ramos on August 6, appointing him as executive producer for the "Kingdom & Culture" initiative, aimed at bridging faith-driven music with mainstream Latin genres like through artists such as Alexxander. This move highlighted the label's ongoing evolution toward genre-blending and global impact in Christian music.

Artists and roster

Current artists

Reach Records' current roster as of 2025 features a diverse array of artists who blend , , , , and with Christian themes, reflecting the label's push toward global and multicultural . The core members include Lecrae and longtime collaborators, alongside recent signings that expand the label's sonic and cultural reach. Lecrae, the label's founder and a Grammy-winning , continues to lead with introspective that addresses , culture, and personal growth; his 2025 album explores themes of renewal through 19 tracks, solidifying his role in driving the label's artistic direction. Trip Lee, a and known for his soulful production and crisp lyricism, contributes thoughtful with tracks like those on The Epilogue (2023), which features moody synths and collaborations such as with on "Runnin," enhancing the label's emphasis on intellectual depth. Tedashii, a founding member and versatile rapper-public speaker, brings a distinctive energetic style to the roster; his 2024 EP Dead or Alive, Pt. 2 and earlier work like Never Fold (2019) highlight resilience and cultural commentary, supporting the label's community-focused output. 1K Phew embodies Atlanta's trap-influenced authenticity in Christian rap, with releases like As I Am (2022) and Let Go Let God: The EP (2024) promoting vulnerability and faith; his work broadens the label's appeal to younger, urban audiences. Hulvey, a Georgia-based rapper and singer, infuses melodic Christian hip-hop with vulnerability; his sophomore album CRY (2024), an acronym for Communion, Reflection, and Yearning, and debut Christopher mark his growth, aiding the label's exploration of emotional worship. Recent addition Anike, a Nigerian-American hip-hop artist and the label's first female signee (formerly Wande), debuted her self-titled album in 2024 with genre-bending tracks like "YAHWEH," promoting empowerment and bridging African and American influences for greater diversity. Limoblaze, a Nigerian-UK innovator signed in 2022, fuses upbeat rhythms with gospel messages in projects like Sunday in Lagos; his viral remixes and 2025 single "Come & See" expand Reach's international footprint into danceable worship. WHATUPRG, a Mexican-American artist signed in 2015, integrates Latin rhythms into lyricism; recent singles like "RIO" (2024) and "Z99" (2025) connect with immigrant narratives, enhancing the label's representation. Alexxander, a Puerto Rican reggaeton and Latin fusion artist signed in February 2025 as the label's first fully Spanish-language signee, brings over 100 composed songs and modern urban worship; his debut single "SUMA" (2025) with Musiko advances Reach's Latin market entry. Jackie Hill Perry, a and spoken-word rapper signed in June 2024, delivers raw, faith-driven bars on her EP (2024), including "First Draft"; her return to music after focusing on authorship amplifies the label's spoken-word and female voices.

Former artists

Several artists who were once signed to Reach Records have since departed the label, pursuing independent paths, founding their own ventures, or facing personal challenges that led to their exit. Sho , an early signee from 2005 to 2011, left to explore independent opportunities and creative freedom beyond the label's structure. During his tenure, Baraka released two albums, including Talented X in 2007, contributing to the label's foundational sound in . Post-departure, Baraka reconciled with Reach founder in 2016, maintaining a collaborative spirit evident in occasional joint projects and mutual support within the genre. Derek Minor, signed from 2011 to 2014, departed to focus on his own imprint, Reflection Music Group (RMG), which he co-founded earlier that year. His time at Reach included albums like Minorville (2013), which highlighted his production skills and helped expand the label's mainstream appeal through features with artists like . After leaving, Minor signed a distribution deal with in 2014, continuing to collaborate sporadically with Reach affiliates on tracks and compilations, such as appearances on 116 Clique projects. Andy Mineo, who joined in 2011 and remained until 2025, announced his departure in June 2025 to operate as an independent artist after 14 years, citing a desire to restructure his team and gain more control over his career. Key releases under Reach included the EP Never Land (2014), a concept-driven project that blended introspective lyrics with genre-blending production, solidifying his role in the label's growth. As a recent exit, Mineo has expressed ongoing respect for Reach, with potential for future features on label compilations. KB, signed in 2010 and active until 2020, left after nearly a decade to sign with CMG, seeking new creative avenues while preserving his artistic voice. His debut album Weight & Glory (2012) was a commercial success, peaking at No. 1 on the Christian Albums chart and featuring collaborations with labelmates like and . Following his departure, KB's friendship with deepened, leading to joint work such as the 2023 single "," where they addressed themes of faith and perseverance. Aha Gazelle, who joined in 2017 and left in 2018, departed amid creative differences, transitioning to independent releases shortly after. His Reach output included Trilliam 3 (2017), an album that showcased his unique trap-influenced style within . Post-label, Gazelle has continued solo work without notable ongoing ties to Reach. GAWVI (formerly ), signed in 2016, was terminated by Reach Records in January 2022 following allegations of , including sending unsolicited explicit photos to multiple women while married; his marriage had ended in 2020 amid personal issues. During his brief tenure, GAWVI contributed as a on several label projects, but his exit severed professional relations with the label. DJ Official (Nelson Chu), a longtime affiliate and occasional artist from the label's early days until his death, passed away on August 14, 2016, at age 39 due to complications from a double lung transplant related to his battle with . As Lecrae's tour DJ and a key collaborator on 116 Clique efforts, Official's work helped shape Reach's live performances and mixtapes, leaving a lasting legacy in the label's history.

Producers and key collaborators

Reach Records has relied on a core group of in-house s to define its distinctive sound, blending beats with live instrumentation for depth and energy. Tyshane , a Grammy-nominated songwriter and , has been a long-term collaborator, contributing to Lecrae's 2012 album , including co-writing tracks like "" that fuse introspective lyrics with atmospheric production. Alex Medina, who served as and at the label from 2013 to 2016, shaped early projects with his versatile beats, notably on Lecrae's 2010 album Rehab, where he handled production for multiple tracks emphasizing melodic hooks and rhythmic drive. Street Symphony (Torrance Esmond), a Grammy-winning and former A&R executive, brought orchestral flair to Reach releases, producing key songs on Rehab and contributing to the label's 2013 Grammy win for Best Gospel Album with . Beyond producers, instrumentalists have enhanced the label's live and recorded output. DJ Official (Nelson Chu), Reach's resident turntablist and tour DJ until his in 2016, integrated and mixing into performances and albums, supporting the high-energy aesthetic across projects from 2009 onward. Wit-Zay, a specializing in live shows, has provided instrumental support for Reach tours, adding organic guitar layers to tracks during events like the Unashamed Tour. In staff roles, Ben Washer, as CEO and co-founder since 2004, oversees creative and operational decisions that guide production pipelines. The team, including managers like Elsa Peterson, promotes 116-branded and releases, ensuring collaborative efforts reach wider audiences through targeted campaigns. While prioritizing in-house talent for beats that highlight foundations with live elements like strings and guitars, Reach has occasionally partnered externally; for instance, producer collaborated with on the 2018 album Let the Trap Say Amen, infusing influences into the label's sound. These producers and collaborators have shaped tracks for Reach artists, maintaining a cohesive style rooted in faith-driven .

116 Clique and philosophy

Origins and significance

The 116 Clique was founded in 2005 by rapper as a creative and spiritual collective inspired by Romans 1:16 from the , which states, "For I am not ashamed of the gospel, for it is the power of God for salvation to everyone who believes." The idea originated when Christian rapper The Ambassador inscribed the verse in 's during a church visit, prompting to form a "crew" dedicated to unashamedly proclaiming the gospel through . This pledge group began with core members , , , and Sho Baraka, who shared a vision of artistic collaboration rooted in faith rather than commercial gain. At its core, the 116 Clique represents more than a musical group; it functions as a movement encouraging believers worldwide to live out Romans 1:16 by using their talents for God's glory, extending beyond Reach Records' roster to encompass a broader of unashamed advocates. Unlike conventional record labels, the Clique emphasizes collaborative projects, tours, and releases under the 116 banner, fostering a sense of unity and purpose that integrates seamlessly with Reach Records' mission of gospel-centered music and . This structure allows artists to prioritize spiritual impact over mainstream success, distinguishing the 116 as a distinctive entity within . Over time, the Clique's identity evolved through symbolic commitments, such as members adopting "116" tattoos as a personal pledge to the movement's ethos of unwavering faith. These markers, along with ongoing gatherings to reinforce shared values, have solidified the 116's role as the spiritual backbone of Reach Records, embodying a of bold proclamation that influences the label's creative direction and cultural stance.

Activities and cultural impact

The 116 Clique has released several collaborative compilations to showcase its members' music and shared mission, beginning with The Compilation Album in 2007, which featured tracks like "Crossover (Remix)" and "Kingdom People" to highlight themes of faith and urban life. In 2011, the group launched the Man Up project, a multimedia initiative including a seven-track EP, short film, and small group curriculum aimed at encouraging men to embrace biblical manhood, with contributions from artists such as Lecrae, Trip Lee, and Tedashii. The Clique has continued this tradition through annual 116 Summer playlists, curated by Reach Records to promote emerging and established talent; the 2025 edition, 116 Summer Twenty-Five, includes 12 tracks featuring diverse artists like Lecrae, 1K Phew, Trip Lee, and Nigerian rapper Limoblaze, released on July 11 to foster seasonal community engagement. The group has organized major tours and events to amplify its message through live performances and discussions. The Unashamed Tour in 2012 brought together 116 members including , , , , and for multi-city shows emphasizing uncompromised faith, followed by the Unashamed V Tour in 2013, which expanded to venues like , and released a companion single "Now They Know." Additional events, such as 116 Day celebrations and faith-based conferences tied to projects like the 13 Letters , have promoted interactive sessions on scripture and personal growth, drawing crowds for communal worship and ; for example, on January 16, 2025, Reach Records released the single "King David" featuring , , Anike, , and Alexxander to commemorate 116 Day. Rooted in Romans 1:16, which declares the gospel's power without shame, the 116 Clique has pioneered the mainstreaming of "holy hip hop" by blending Christian lyrics with aesthetics, gaining broader cultural acceptance through authentic that resonates beyond church audiences. Its influence extends to addressing critical issues like race, , and ; for instance, members have used music and platforms to discuss racial and community healing, inspiring a new generation of artists inside and outside the label to integrate faith with real-world advocacy. By 2025, the Clique's work has diversified with global sounds, incorporating international collaborators in playlists and releases to reflect a broader, multicultural expression of faith in hip hop. Despite its successes, the 116 Clique has navigated challenges, including tensions around secular crossovers where collaborations with non-Christian artists spark debates over the "sacred-secular divide" within the community. Internal shifts, such as the departures of key members like Sho Baraka and in the mid-2010s, have prompted adaptations in the group's structure while maintaining its core philosophy.

Awards and achievements

Certifications

Reach Records has earned several certifications from the (RIAA), reflecting the commercial success of its artists' releases in the evolving landscape of music consumption, particularly with the inclusion of streaming equivalents since 2016. These certifications validate sales and streams exceeding 500,000 units for status, highlighting the label's transition from independent roots to mainstream viability in . Key RIAA certifications include Lecrae's 2014 album , which achieved Gold status on August 26, 2016, for 500,000 units combining sales and streaming. Similarly, Lecrae's 2012 album received Gold certification on April 4, 2024, underscoring its enduring popularity in the streaming era. Additional certifications for Lecrae include the singles "All I Need Is You" (Gold, June 12, 2019), "Blessings" featuring Ty Dolla $ign (Gold, April 30, 2019), "I'll Find You" (Gold, February 26, 2020), and "Coming In Hot" with (Gold, October 16, 2023). More recently, Andy Mineo's single "You Can't Stop Me" (2014) was certified Gold by the RIAA on June 5, 2025, credited to Reach Records despite Mineo's later departure from the label. KB's "Church Clap" featuring (2012) achieved Gold status on October 30, 2023. Hulvey featuring Forrest Frank's "Altar" (2022) was certified Gold on June 24, 2025, for 500,000 units. The label's releases have also achieved multiple No. 1 peaks on Billboard's Top Christian Albums and Gospel Albums charts, establishing scale in the genre. Examples include Lecrae's Rebel (2008) at No. 1 on Gospel Albums, Anomaly (2014) at No. 1 on both Christian and Gospel Albums, KB's Weight & Glory EP (2014) at No. 1 on Christian Albums, and Trip Lee's Rise (2014) at No. 1 on Gospel Albums. By 2025, Reach Records had accumulated multiple RIAA certifications across albums and singles, demonstrating sustained growth amid streaming-driven metrics.
ReleaseArtistTypeCertificationDateSource
AnomalyLecraeAlbumGoldAugust 26, 2016RIAA
GravityLecraeAlbumGoldApril 4, 2024RIAA
You Can't Stop MeAndy MineoSingleGoldJune 5, 2025RIAA
Altar (feat. Forrest Frank)HulveySingleGoldJune 24, 2025RIAA
All I Need Is YouLecraeSingleGoldJune 12, 2019RIAA
Blessings (feat. Ty Dolla $ign)LecraeSingleGoldApril 30, 2019RIAA
I'll Find YouLecraeSingleGoldFebruary 26, 2020RIAA
Coming In Hot (with Andy Mineo)LecraeSingleGoldOctober 16, 2023RIAA
Church Clap (feat. Lecrae)KBSingleGoldOctober 30, 2023RIAA

Other recognitions

Reach Records artists have earned significant recognition through , highlighting their impact in contemporary Christian and categories. , the label's co-founder, won Best Gospel Album for Gravity at the in 2013, marking the first win in that category for a artist. In 2015, his track "Messengers" from secured Best Contemporary Christian Music Performance/Song. added two more wins in 2024 at the : Best Contemporary Christian Music Album for Church Clothes 4 and Best Contemporary Christian Music Performance/Song for "Your Power" featuring and . These accolades underscore the label's role in elevating on major industry stages. The have further honored Reach Records for excellence in , with multiple wins in and categories. Lecrae's received Rap/Hip Hop Album of the Year at the 2013 Dove Awards. More recently, claimed Rap/Hip Hop Song of the Year in 2024 for "Love Like That" featuring Torey D'Shaun and Alex Jean, followed by Rap/Hip Hop Album of the Year in 2025 for Cry. These victories reflect the label's consistent creative output and peer recognition within the community. Additional honors include Stellar Awards, which celebrate achievements and have acknowledged Reach Records' contributions to the genre's elements. In 2022, 1K Phew and Lecrae's collaborative project No Church in a While won Rap/Hip Hop Gospel Album of the Year at the 37th Annual Stellar Awards. The label's artists have also received nominations, with Lecrae winning Top Christian Album for in 2015 while being nominated for Top Christian Artist. In 2024, Reach Records marked its 20th anniversary with widespread media tributes emphasizing its pioneering role in . Publications such as and profiled the label's longevity, artist development, and adaptation to industry challenges, including global expansions like signing Afro-gospel artist . Trade outlets in the have similarly recognized Reach Records as a top independent Christian label for its innovative strategies and cultural influence.

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