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Resy

Resy is a platform and software that connects diners with restaurants worldwide, facilitating table bookings, discovery of culinary experiences, and operational tools for businesses. Launched in 2014, it operates through a and , allowing users to access real-time availability at sought-after venues in over 80 cities globally, while emphasizing user-friendly features like notify lists for hard-to-get reservations and personalized content from chefs. The company was co-founded by Ben Leventhal, a co-founder of the food media site Eater; entrepreneur Gary Vaynerchuk; and technology executive Mike Montero, with the goal of revolutionizing restaurant reservations by prioritizing both consumer convenience and restaurant efficiency over traditional commission-heavy models. In May 2019, Resy was acquired by American Express for an undisclosed amount, enabling deeper integration with Amex's dining perks, such as credits and the Global Dining Access by Resy program, which offers priority bookings at elite restaurants. For restaurants, Resy provides ResyOS, a suite of tools including table management, waitlist optimization, guest database analytics, communications, and seamless payment processing via Resy Pay, helping operators streamline operations and enhance guest loyalty. By 2024, the platform supported approximately 20,000 bookable restaurants, reflecting its growth into a leading force in the technology sector and its role in shaping dining trends through data-driven insights and annual reports like the Resy Retrospective.

History

Founding and Early Development

Resy was founded in 2014 in New York City by Ben Leventhal, a co-founder of the restaurant industry publication Eater; Gary Vaynerchuk, an entrepreneur, investor, and author; and Michael Montero, a technology executive. The company emerged from Leventhal's deep involvement in the New York dining scene and Vaynerchuk's venture firm Vayner/RSE, aiming to address frustrations in the restaurant reservation process. The initial vision for Resy centered on building a more user-friendly alternative to established platforms like , with an emphasis on real-time table availability and lower costs for restaurants through a flat-fee model rather than per-cover charges. Founders sought to streamline bookings via a , providing diners with immediate visibility into openings at sought-after venues while reducing the financial burden on eateries from transaction-based fees. In its early years, Resy secured $2 million in seed funding in August 2014, led by Vayner/RSE and Lerer Ventures, to support development and launch. The platform debuted targeting high-end restaurants, such as Estela and The NoMad Hotel, with a launch strategy that allowed diners to pay fees ranging from $2 to $50 per seat for priority access to limited tables, particularly for last-minute or high-demand reservations. By 2017, Resy raised $13 million in a led by , achieving a of approximately $70 million and enabling further refinement of its offerings. This period marked a shift in 2016 to a free-for-diners model, with restaurants covering costs via subscription fees.

Expansion and Key Acquisitions

Following its initial launch, Resy experienced rapid operational scaling between 2017 and 2018, growing its network from over 1,000 restaurants in 2017 to around 2,000 primarily in major U.S. cities such as , , and by late 2018. This expansion was driven by strategic partnerships with high-profile restaurant groups and a focus on independent establishments seeking advanced reservation technology, enabling Resy to capture a significant share of the urban dining market. By mid-2018, the platform had extended its reach internationally through integrations with global partners, further solidifying its position as a leading alternative to legacy systems like . A pivotal moment in this growth phase came in November , when Resy acquired its direct competitor, Reserve, for an undisclosed amount, resulting in a combined network of over 4,000 restaurants in the U.S. Reserve, founded in , specialized in premium dining bookings with features like prepaid reservations and virtual waitlists, which Resy integrated to bolster its mobile-first booking capabilities and enhance for both diners and operators. This acquisition not only eliminated a key rival but also expanded Resy's technological toolkit, allowing for seamless incorporation of Reserve's algorithms for dynamic table management and waitlist optimization. During this period, Resy introduced advanced tools such as guest and no-show reduction algorithms to address operational inefficiencies in the sector. Guest features, part of the ResyOS , enabled restaurants to diner preferences, visit history, and VIP status for personalized service. Complementing this, no-show reduction tools utilized automated reminders and to minimize reservation cancellations, with reports highlighting no-show rates and enabling targeted interventions. These innovations were rolled out progressively from 2017 onward, helping restaurants improve revenue predictability and guest satisfaction.

Acquisition by American Express and Post-Acquisition Growth

In May 2019, announced its agreement to acquire Resy, a and management platform, to enhance its dining benefits for cardholders. The acquisition was completed in August 2019 under undisclosed financial terms, with Resy operating as a standalone brand under the continued leadership of its co-founder and CEO, Ben Leventhal. Following the acquisition, Resy experienced significant expansion, with the number of bookable restaurants increasing 5.4 times from July 2019 through the end of 2023. By mid-2024, the supported approximately restaurants globally as part of its Global Restaurant Network, including growth in international markets such as (e.g., and ) and (e.g., through integration with Pocket Concierge in ). This scaling was supported by resources, which helped resolve earlier operational challenges and fueled broader market penetration. Resy's integration into the American Express ecosystem deepened in 2021 with the launch of Global Dining Access by Resy, a program offering eligible cardholders exclusive , priority notifications, and special events at high-demand . This initiative leveraged Resy's technology to provide premium dining perks, such as dedicated slots at venues worldwide, enhancing cardholder loyalty and . During the , Resy adapted by introducing virtual dining events through its Resy at Home platform and implementing contactless reservation features, including digital waitlists and no-show protections, to support restaurants amid restrictions. These changes, combined with fee relief for partners through June 2020, facilitated recovery, with reservation demand rebounding strongly by 2022 as diners returned to in-person experiences and reservation volumes grew amid heightened competition for tables. In 2025, Resy advanced its personalization capabilities with generative tools for restaurant recommendations, launched in a limited beta to deliver tailored suggestions based on user preferences and card data. Additionally, new integrations with marketing platforms enabled more targeted guest outreach, while a with introduced tools for seamless hospitality operations, including enhanced data sharing for personalized experiences. On November 12, 2025, Resy published its annual Retrospective report, highlighting 2025 dining trends such as increased shared plates, communal dining, and technology integrations.

Products and Services

Core Reservation Platform

The core reservation platform of Resy provides diners with a booking interface accessible through its and , enabling users to discover and secure tables at participating restaurants worldwide. Launched in , the platform emphasizes seamless, intuitive navigation, allowing users to search for venues by location, , or popularity, and instantly view availability for desired dates and party sizes. As of 2024, it supports bookings at approximately 20,000 restaurants globally, spanning major cities in the United States, , and beyond. Key functionalities include virtual waitlists via the "Notify" feature, which diners can join when prime times are unavailable, receiving alerts for cancellations or newly released slots that match their preferences. This system, introduced in 2015, functions as a remote waitlist, notifying users via or push to claim tables promptly. Additionally, the platform tracks guest preferences through user profiles, such as dietary notes or past visit history stored in the , to offer personalized recommendations and enhance future booking suggestions. For last-minute opportunities, Notify Me alerts extend this capability, prioritizing high-demand scenarios to improve access without requiring physical presence at the . Designed with a mobile-first approach, Resy's iOS and Android apps deliver push notifications for confirmations, changes, or waitlist updates, ensuring real-time engagement on the go. The interface supports social sharing for group reservations, where hosts can generate invite links to add companions directly to bookings, facilitating collaborative planning. Since shifting from its original paid priority model in —where select high-demand reservations incurred fees—access has been free for all diners, democratizing bookings while maintaining premium experiences for eligible users.

Restaurant Management Tools (ResyOS)

ResyOS is a comprehensive point-of-sale (POS)-integrated platform launched in 2017 that equips restaurants with tools for managing reservations, table assignments, and operational workflows. It integrates seamlessly with various POS systems, such as Toast, Square, and Lightspeed, to synchronize reservation data with sales and inventory tracking, enabling restaurants to maintain real-time oversight of table availability and stock levels without manual data entry. This backend suite optimizes daily operations by automating key processes, allowing staff to focus on guest service while minimizing errors in high-volume environments. Key features of ResyOS include automated seating algorithms that dynamically assign tables based on size, timing, and configurations to maximize turnover and dining room efficiency. The platform also incorporates no-show mitigation tools, such as predictive forecasting in its Daily Forecast report, which projects covers and sales by factoring in historical no-show rates—averaging 3.49% for Resy guests—and automated reminders via integrations to reduce losses from unfulfilled bookings. Additionally, its guest functionality builds detailed profiles through the Resy , tracking visit history, preferences, and engagement to support loyalty programs that encourage repeat visits, with more than 60% of Resy users being repeat guests. ResyOS supports integrations with third-party services to enhance communication and financial controls, including Twilio for automated SMS confirmations and reminders that streamline guest notifications. For secure transactions, it connects to payment processors through POS partners like Toast and Square, facilitating features such as credit card deposits for high-value reservations to further deter no-shows and secure revenue. Customizable reporting tools provide actionable insights, including cover data breakdowns by source (e.g., phone vs. online), revenue per guest calculated from POS-linked sales, and peak-hour analytics to identify high-traffic periods and optimize staffing. These reports help operators refine strategies, such as adjusting inventory for busy shifts or targeting marketing to underutilized times. In October 2025, Resy launched new integrations connecting the Resy Guestbook to marketing platforms such as Loyalist and Fishbowl, allowing restaurants to sync guest data for more efficient personalization and campaigns without additional costs. Additionally, in 2025, and announced a multi-year to enhance experiences across Resy, , and Toast networks, providing tools for personalized dining and operational efficiency, with new features set to roll out in 2026.

Exclusive Dining Perks and Integrations

Resy's exclusive dining perks, particularly through its integration with following the 2019 acquisition, provide premium cardholders with enhanced access to sought-after reservations and experiences. The flagship program, Global Dining Access by Resy, launched on July 1, 2021, offers Platinum Card Members priority reservations at high-demand restaurants across the , including a VIP Badge for to tables and Notify lists. This benefit extends to special experiences such as exclusive events and tastings, designed to elevate the dining journey for eligible users. Complementing these access perks is the $400 annual Resy Credit, introduced in February 2024 for select cards and expanded to U.S. Consumer and Business Cards in September 2025, allowing up to $100 in quarterly statement credits for eligible Resy purchases like reservations and tastings. In , Resy introduced special events to further engage users, including the "Reservationships" campaign, which featured timed reservation drops for coveted spots in cities like , , and , releasing tables daily at 10:00 a.m. during "Drop Week" from May 8 to 12. These drops often included add-ons like takeaway treats or exclusive menu items, making high-demand bookings more accessible. Resy has forged key partnerships to streamline operations and enhance user experiences for restaurants and diners alike. Since 2020, collaboration with has provided ResyOS users access to Menu Profit Pro, a tool for menu engineering that analyzes item profitability and popularity to optimize menus and boost revenue without additional costs. In the payments realm, Resy's 2022 launch of Resy Pay integrated with Rooam—acquired by in 2024—enables contactless, QR-code-based check payments via mobile devices, including options like and , reducing wait times and improving efficiency at participating venues. In , Resy advanced its offerings with AI-driven features to personalize dining discovery. The platform introduced generative AI-powered restaurant recommendations, allowing users to submit prompts for tailored suggestions based on preferences, location, and availability across U.S. Resy restaurants. These AI-curated guides complement travel-oriented promotions, such as the "40 Restaurants Across America Worth a in 2025" list, which highlights destinations encouraging cross-promotions with broader travel planning by spotlighting road-trip-worthy spots.

Business Model

Revenue Streams

Resy's primary revenue derives from subscriptions to ResyOS, its comprehensive software, which accounts for the majority of its income through tiered plans tailored to restaurant size and required features, such as the plan starting at $249 per month for core reservation and analytics tools. Higher tiers like 360 and add advanced capabilities, including enhanced POS integrations and reporting, enabling restaurants to optimize operations and guest experiences. The company supplements this with commissions from event ticketing and virtual experiences via its Ticketing tool, which processes payments with a 2.9% plus $0.30 per-transaction fee, helping restaurants generate incremental sales while Resy earns from these processed volumes. Co-branded promotions with , including the $400 annual Resy Credit for members, further contribute by driving traffic to partnered restaurants and increasing platform engagement. Since its 2019 acquisition by , Resy has grown by tripling engaged diners and doubling restaurant partners as of year-end 2023, fueled by global expansion. This expansion has also reduced early operational losses by leveraging AmEx's ecosystem for broader adoption. Indirectly, Resy's facilitation of higher restaurant covers boosts 's credit card transaction fees, as more diners use AmEx cards at reservations made through the platform. In 2025, partnerships such as the integration with Toast's systems have continued to enhance operational efficiencies and revenue opportunities.

Pricing and Partnerships

ResyOS provides tiered subscription plans designed to scale with operations, starting with the Platform plan at $249 per month, which includes essential features such as online reservations, table management, waitlist functionality, and POS integrations without cover fees. Key partnerships, particularly with following its 2019 acquisition of Resy, emphasize revenue growth through access to premium diners rather than direct revenue-sharing models. The Global Dining Access by Resy program connects participating restaurants to Card Members, who book four times more reservations and spend 92% more annually on dining compared to non-members, driving higher table turnover and guest spend. This integration includes tools like the Resy Guest Network, which incentivizes Card Members via statement credits—such as the $400 annual Resy Credit launched in 2024, which has issued over $19 million to diners, indirectly boosting bookings. Additional collaborative agreements focus on operational efficiencies and migration support. In August 2025, and announced a to embed Resy tools into Toast's systems, enabling seamless for personalized without extra costs for core integrations. Resy also offers bundled incentives with point-of-sale providers, including up to $3,000 in savings through the Business Savings Suite for services like payment processing and marketing, available to eligible restaurant partners as of July 2025. For high-volume or migrating partners, such as those switching from competitors like , Resy provides flexible negotiations, including potential credits and customized perks to facilitate adoption.

Reception and Impact

Market Position and Competition

Resy has established dominance in the U.S. reservation market, particularly in urban centers, where it has surpassed competitors like in key areas. By 2023, Resy had captured a share in , with approximately 53% of the market, reflecting its strong preference among trendy and high-end establishments in . This leadership stems from its curated focus on premium dining experiences, enabling it to shape reservation trends in major cities. Globally, Resy operates across approximately 16,000 venues as of 2023, providing broad reach while facing competition from specialized platforms. emphasizes event-based and ticketed dining, appealing to experiential formats, whereas SevenRooms prioritizes comprehensive and guest data management for loyalty programs. These rivals challenge Resy in niche segments, with holding about 36% of the overall reservation software market and SevenRooms at 7.5%, compared to Resy's 13% share in the category. A key strength lies in its integration with , acquired in 2019, which has scaled its operations and provided exclusive access perks like Global Dining Access and Platinum Nights. This backing enhances user engagement, with AmEx card members utilizing Resy credits spending 25% more at U.S. restaurants on average, fostering higher retention among premium diners. The acquisition has bolstered Resy's competitive edge by leveraging AmEx's network for targeted promotions. Despite these advantages, Resy's no-fee model for diners has introduced challenges, including margin pressures from increased operational costs amid rising competition and reservation bots. In response, the platform continues to innovate with technology enhancements to differentiate against emerging apps like Tableo, which offers streamlined booking for smaller venues.

Awards, Recognition, and Industry Influence

Resy has garnered several accolades for its innovative contributions to the dining industry. In 2022, it was honored as Experiential Brand of the Year at Adweek's Experiential Awards, recognizing its role in fostering shared, memorable dining experiences through digital tools and partnerships. In the realm of engagement campaigns, Resy's "Right This Way" initiative was highlighted in the Shorty Impact Awards for driving meaningful interactions with diners during challenging periods, achieving a nearly 10% year-over-year increase in reservation notifications alongside boosts in site traffic and app usage. Additionally, Resy's 2024 Recap Email campaign earned recognition in the Shorty Awards for enhancing user engagement and repeat bookings by personalizing dining recaps. In 2025, Resy received further industry acknowledgment through its sponsorship of the "One to Watch" award as part of North America's 50 Best Restaurants, spotlighting emerging culinary talents like Detroit's Ladder 4 and underscoring Resy's commitment to fostering innovative partnerships in . This collaboration highlights Resy's influence in elevating up-and-coming establishments, aligning with broader efforts to shape dining discovery. While specific tech like the RAMMYs have not been directly attributed to Resy in public records, its platform has been praised for advancing standards. Resy's industry impact extends to operational efficiencies and adaptive innovations. The platform has pioneered features such as automated reminders, deposits, and detection to combat no-shows, which cost U.S. restaurants significant revenue; Resy's tools have enabled partners to reduce these occurrences significantly, preserving millions in potential earnings across its network. During the , Resy introduced processing and guest via its Invite feature, facilitating safer dining and influencing widespread adoption of touchless standards in the sector. In 2025, Resy reported a 90% reduction in no-shows caused by reservation bots, aided by the New York Restaurant Reservation Anti-Piracy Act, and highlighted trends toward more connected dining experiences, such as shared plates and seamless tech integrations. Despite these achievements, Resy has faced criticisms regarding and . Early iterations of the platform drew some diner frustration over perceived barriers to bookings, though these were largely resolved by 2017 with a shift to a free, user-friendly model. More prominently, its 2019 acquisition by has sparked concerns about reduced neutrality, as exclusive perks for AmEx cardholders—such as prioritized access—may disadvantage non-card users and consolidate control in the reservations market.

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