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Riskified

Riskified Ltd. is a technology company specializing in AI-powered fraud prevention and chargeback guarantee services for ecommerce merchants. Founded in 2013 by Eido Gal and Assaf Feldman in Tel Aviv, Israel, the company is headquartered in New York City, United States, and operates globally with offices in multiple locations including London, Singapore, and Shanghai.^[1]^[2] Riskified's core platform leverages machine learning and big data analytics to analyze transactions in real-time, enabling merchants to approve more legitimate orders while reducing fraud-related losses and false declines.^[3] The company guarantees chargebacks to its clients, shifting the financial risk of fraud from merchants to Riskified, which has pioneered this model in the ecommerce sector.^[1] Its services also extend to policy abuse prevention, account takeover protection, and payment failure mitigation, serving major brands across industries such as retail, ticketing, and online travel, including approximately 50 clients with annual gross merchandise volume exceeding $1 billion.^[4] The company went public on the New York Stock Exchange in July 2021 under the ticker symbol RSKD, raising approximately $418 million in gross proceeds in its initial public offering and achieving a valuation of around $4.3 billion at debut.^[5]^[6] For fiscal year 2024, Riskified reported revenue of $327.5 million. In 2025, the company guided for revenue of $333 million to $346 million and highlighted expanding AI-driven solutions to combat evolving fraud tactics, including those enabled by generative AI, with orders from GenAI channels tripling for some merchants in Q3 2025.^[7]^[8]^[9] Led by CEO Eido Gal, Riskified employs approximately 700 people worldwide and emphasizes innovation in risk intelligence to support sustainable ecommerce growth.^[1]^[4]^[10]

Company overview

Founding and mission

Riskified was founded in 2013 in Tel Aviv, Israel, by Eido Gal and Assaf Feldman.^[1]^[11] The company emerged from the founders' recognition of the growing challenges in e-commerce fraud prevention, where traditional methods often led merchants to decline legitimate orders, hindering online shopping growth.^[1] Eido Gal, who serves as CEO, brought experience from his roles at PayPal, where he worked in the automation department, and as an analyst at BillGuard, a personal finance startup focused on fraud detection.^[12] Assaf Feldman, the CTO, contributed his engineering expertise, including prior work as a developer and algorithm engineer at BillGuard, as well as research in machine learning and risk management from his time as a research scientist in the Ambient Intelligence group at MIT's Media Lab.^[13]^[14] Their combined backgrounds in fintech and AI positioned them to address e-commerce vulnerabilities through innovative technology. The initial motivation was to enhance e-commerce experiences by leveraging machine learning to prevent fraud and chargebacks, thereby making online shopping safer and more accessible for merchants and consumers without unnecessary order rejections.^[1] Riskified's mission is to empower businesses to grow confidently by outsmarting risk with enterprise-grade fraud and risk intelligence solutions, ensuring that risk does not impede expansion.^[1]

Operations and market position

Riskified is headquartered in New York City, United States, with offices in Tel Aviv, Israel; London, United Kingdom; Singapore; Shanghai, China; and other locations to support its global operations and workforce.^[2]^[15] As of December 31, 2024, the company employed 693 people.^[16] The company primarily serves e-commerce merchants across various sectors, including retail, luxury goods such as fashion, travel and airlines, electronics, payments, money transfer, and cryptocurrency services.^[17] In the twelve months ended September 30, 2025, Riskified reviewed $148 billion in gross merchandise value (GMV), enabling merchants to process high-volume online transactions securely.^[17] As a leader in AI-driven fraud prevention software-as-a-service (SaaS), Riskified holds a strong position in the e-commerce risk management industry, distinguishing itself through its Chargeback Guarantee, which provides merchants with financial protection against fraud-related losses, and its ability to achieve higher transaction approval rates compared to competitors.^[17]^[18] The platform serves prominent clients such as Macy's, Booking.com, and Prada, helping them mitigate fraud while optimizing revenue.^[19] Riskified's revenue model is subscription-based SaaS, with fees primarily tied to the volume of transactions reviewed and approved, structured as a performance-based take rate on risk-adjusted GMV to align incentives with merchant outcomes.^[20]^[17]^[21]

Products and services

Core platform features

Riskified operates as a software-as-a-service (SaaS) platform that employs machine learning algorithms to analyze over one billion historical transactions, drawing on hundreds of data attributes such as device fingerprints and behavioral signals to detect fraudulent patterns in eCommerce activities.^[22] The architecture is designed for scalability and accuracy, incorporating dynamic deep learning models that are customized for specific industries and merchants, with continuous feedback loops that refine predictions based on verified data to minimize false positives.^[22] As of 2025, the platform includes adaptations for detecting fraud enabled by generative AI and agentic commerce, leveraging network-wide data and AI-driven automation to address emerging risks like AI-assisted shopping journeys.^[23] At the core of the platform is a real-time decision engine powered by the Decision Optimizer, which delivers instant approvals or rejections for transactions within milliseconds, ensuring seamless customer experiences while mitigating risk.^[24] Key features include unsupervised artificial intelligence for anomaly detection and fraud ring identification, which monitors deviations from normal behavior across transactions, and explainable machine learning tools that enable risk analysts to interpret model outputs and adjust decision thresholds in real time.^[22] The platform aggregates granular data from multiple sources to enhance its predictive capabilities, including the Beacon tool for client-side collection of device and behavioral insights directly from the merchant's storefront, proprietary chargeback analysis for historical dispute patterns, and a global Merchant Network that shares anonymized intelligence from integrated partners to broaden fraud pattern recognition.^[22]^[25] Integration is facilitated through a straightforward API setup that adapts to diverse merchant infrastructures, allowing for rapid deployment without extensive custom development.^[25] Merchants access real-time dashboards via the Control Center, which visualizes fraud trends, performance metrics, and shopper behaviors to support ongoing optimization and strategic decision-making.^[22]

Specific solutions

Riskified's Chargeback Guarantee provides merchants with full financial protection against chargebacks resulting from fraud on approved orders, allowing them to expand sales without absorbing the associated risks.^[26] This solution leverages machine learning to analyze hundreds of transaction attributes in real-time, drawing from a network of over a billion historical transactions to make approve-or-decline decisions, while Riskified assumes liability for any fraudulent chargebacks on approved orders.^[26] Merchants pay only for approved transactions, and the guarantee automates dispute resolution to minimize operational costs.^[26] For instance, in case studies, it has led to a 70% reduction in chargebacks for Finish Line and a 54% decrease in overall fraud costs for Lorna Jane, enabling higher approval rates such as 95% for the latter.^[27]^[28] Account Takeover Protection, offered through Riskified's Account Secure product, detects and prevents unauthorized access to customer accounts by analyzing behavioral patterns and multi-factor signals.^[29] It compares current login sessions against the account owner's historical behavior, using AI to identify anomalies from bots or human attackers, and integrates transaction history from the broader merchant network for enhanced accuracy.^[29] The solution also blocks fake account creation and supports account recovery by notifying owners post-incident, with automated decisions like allow, notify, or challenge to balance security and user experience.^[29] This has resulted in outcomes such as a 20% decrease in manually reviewed orders for Rue Gilt Groupe and contributed to the aforementioned 54% fraud cost reduction for Lorna Jane.^[30]^[28] For Payment Failure Solutions, Riskified optimizes authorization rates through its Auth Rate Enhance feature, which uses machine learning to reduce declines from legitimate customers by providing pre- and post-authorization risk intelligence to issuers.^[31] Integrated with the Chargeback Guarantee, it shares granular data to improve decision-making at payment processors, minimizing false declines that affect about 70% of rejected good orders in ecommerce.^[31] This approach has boosted transaction success rates by 1.5% for Gametime and lifted overall approval rates by 4-8 percentage points in various implementations, such as from 82% to 95% for an apparel brand.^[32]^[31] Policy Abuse Mitigation, via the Policy Protect solution, identifies and prevents non-payment frauds like return abuse, promotional code exploitation, and reseller schemes using advanced identity clustering and predictive analytics.^[33] It leverages network-wide insights to detect abuse patterns at the first occurrence and allows merchants to customize policies in real-time through the Decision Studio interface, extending protection across omnichannel retail.^[33] The tool covers refunds, chargebacks, and coupon misuse, partnering with entities like Appriss Retail for comprehensive coverage.^[33] Benefits include an average 20% savings in refund and return costs, a 54% reduction in non-fraud chargebacks, and 2-5 times faster customer response times, fostering higher repurchase rates up to twice the norm.^[33] Collectively, these solutions increase merchant approval rates by up to 5-10%, significantly reduce fraud and operational losses, and enable scalable global expansion with localized risk models powered by the platform's AI analytics.^[3]^[34]

History

Early development and funding

Riskified was founded in 2013 by Eido Gal and Assaf Feldman in Tel Aviv, Israel, with the initial focus on building machine learning-based solutions to combat e-commerce fraud using anonymized real-world transaction data from early clients in the sector.^[1] The company's early development centered on refining these AI models to approve legitimate orders while minimizing false declines, drawing from patterns observed in Israel's growing online retail market during the mid-2010s. In its formative years, Riskified secured initial funding to support product development and team expansion. The company raised $1.7 million in a seed round in July 2013, led by Entrée Capital and Genesis Partners.^[35] This was followed by a $4 million Series A round in February 2014 from Entrée Capital, Genesis Partners, and Founder Collective, which enabled the establishment of a U.S. presence with a New York office to tap into the larger North American e-commerce market.^[36] A $25 million Series B in February 2016, led by Qumra Capital with participation from Phoenix Insurance and NTT DOCOMO Ventures, fueled further scaling of its machine learning infrastructure.^[35] The Series C round in June 2017 brought in $33 million, led by Pitango Venture Capital and including Capital One Growth Ventures, bringing the total funding to approximately $63.7 million by 2018 and supporting enhancements to handle surging global transaction volumes amid the e-commerce boom.^[37]^[38] A pivotal milestone came in November 2019 with a $165 million Series E round led by General Atlantic, joined by Fidelity Management & Research Company, Winslow Capital Management, and existing investors, valuing Riskified at over $1 billion and granting it unicorn status.^[39] This funding addressed key challenges in scaling AI systems to process billions of transactions annually, as e-commerce fraud rates escalated with the sector's rapid expansion in the late 2010s, allowing the company to refine its models for greater accuracy and international applicability.^[40]

Initial public offering

Riskified went public through an initial public offering (IPO) on July 29, 2021, listing its Class A ordinary shares on the New York Stock Exchange (NYSE) under the ticker symbol "RSKD."^[5] The offering was priced at $21 per share on July 28, 2021, initially comprising 17.5 million shares, which raised approximately $367.5 million in gross proceeds before underwriting discounts and commissions.^[5] Underwriters, led by Goldman Sachs and J.P. Morgan, fully exercised their option to purchase an additional 2.625 million shares, resulting in a total of 20.125 million shares sold and approximately $418 million in gross proceeds to the company upon closing on August 2, 2021.^[6] At the IPO price, Riskified achieved a fully diluted valuation of approximately $3.3 billion.^[41] Shares debuted strongly, opening at $27 per share—a 28.6% increase over the IPO price—and valuing the company at around $4.3 billion at the open.^[42] The stock experienced an initial post-IPO peak, reaching highs above $30 in the following weeks, but soon encountered volatility influenced by broader market shifts in technology stocks and economic uncertainty.^[42] The company intended to use the net proceeds from the IPO for general corporate purposes, including working capital and operating expenses, as well as targeted investments in advertising and marketing, technology development, new product development, geographic expansion, and potential acquisitions of businesses, products, services, or technologies complementary to its operations.^[43] These allocations supported platform expansion, international growth, and research and development in AI-driven fraud detection capabilities.^[43] Management retained broad discretion over the application of funds, subject to future revenue and cash flow conditions.^[43] In its S-1 registration statement filed with the U.S. Securities and Exchange Commission (SEC), Riskified disclosed several key risks associated with its business model.^[43] The eCommerce fraud management market was described as highly competitive, with established players and new entrants potentially possessing greater resources, which could pressure pricing, market share, and the company's ability to attract and retain merchants.^[43] Additionally, the firm highlighted significant revenue dependency on a limited number of large clients, noting that its three largest merchants accounted for 36% of total revenue in 2020, and the loss of any such client could materially adversely affect financial results.^[43]

Post-IPO growth and challenges

Following its initial public offering in July 2021, Riskified pursued vertical expansions into sectors such as travel, luxury fashion, and money transfers to diversify beyond its core retail focus. The company reported strong performance in tickets and travel, as well as fashion and luxury categories, contributing to accelerated gross profit growth in 2025. Geographically, Riskified emphasized expansion in Europe, the Middle East, and Africa (EMEA), where revenue grew approximately 19% year-over-year in the third quarter of 2025, driven by new merchant acquisitions and deepening market penetration. These initiatives were supported by enhancements to its AI-powered fraud management platform, including improvements in core machine learning models that boosted approval rates and reduced false declines for clients.^[44]^[17] In 2024 and 2025, Riskified's revenue growth reflected these efforts, with full-year 2024 revenue reaching $327.5 million, a 10% increase from 2023, and 2025 guidance raised to $338 million to $346 million, representing modest but steady expansion. The company attributed this to AI-driven optimizations that enhanced platform efficiency and supported new business wins, particularly in high-growth verticals like money transfers, where revenues were on track to double in absolute dollars for 2025 compared to the prior year. Key partnerships bolstered these advancements, including a January 2025 collaboration with IXOPAY to integrate AI fraud prevention with enterprise payment orchestration, enabling merchants to manage omnichannel payments more securely. In August 2025, Riskified partnered with HUMAN to develop AI-driven solutions for fraud blocking in agent-based commerce, addressing emerging risks in automated shopping experiences.^[45]^[46]^[47]^[48] Despite these gains, Riskified faced significant challenges post-IPO. In 2022, the company's stock price declined sharply amid a post-COVID slowdown in e-commerce growth, with its market capitalization falling to approximately $775 million by year-end from an IPO valuation of over $3 billion. Ongoing GAAP net losses persisted into 2025, with a $11.6 million loss reported in the second quarter despite revenue increases, primarily due to investments in AI infrastructure and sales expansion. In February 2024, Riskified laid off about 6% of its global workforce, or roughly 40 employees, primarily in human resources and recruiting, to align costs with slower growth rates in a challenging macroeconomic environment. In February 2025, the company laid off dozens of additional employees, including some in Israel, as struggles continued.^[49]^[50]^[51]^[52]^[53] In March 2025, Riskified began exploring a potential sale after receiving takeover interest from digital payments firms, online shopping companies, cybersecurity providers, and private equity groups, working with advisor Qatalyst Partners to evaluate strategic options. At the time, the company's market value stood at about $855 million, and sources indicated a deal could value it at least at $1 billion. This development came amid modest revenue forecasts and continued profitability pressures, highlighting ongoing strategic considerations for the firm.^[54]^[49]

Leadership and corporate governance

Key executives

Eido Gal serves as the Chief Executive Officer and co-founder of Riskified, a position he has held since the company's inception in 2013. He oversees the overall strategy, global expansion, and innovation in AI-powered fraud prevention solutions for e-commerce, drawing on his background in entrepreneurship and technology to guide the company's mission of enabling seamless online transactions.^[1] Assaf Feldman is the Chief Technology Officer and co-founder, leading the technical development, engineering teams, and product innovation since 2013. With over 20 years of experience in artificial intelligence and user interface development, including time as a research scientist at MIT Media Lab, Feldman has been instrumental in building Riskified's machine learning-driven risk management platform.^[1] Aglika Dotcheva joined Riskified as Chief Financial Officer in 2014, following the company's early growth phase, and manages financial operations, investor relations, and capital allocation strategies. She holds a BA from Columbia University and an MBA from NYU Stern School of Business, with prior experience in financial leadership at NYU's CFO office, which has supported Riskified's scaling post its 2021 initial public offering.^[1] Ravi Kumaraswami, appointed President of Worldwide Field Operations in 2022, drives global sales, marketing, and customer success initiatives to expand Riskified's market position in e-commerce fraud prevention. Bringing more than 20 years of experience in revenue-generating roles, he previously served as CEO of Crownpeak Technologies and Chief Revenue Officer at Lithium Technologies, contributing to strategic partnerships and growth in fintech and digital commerce sectors.^[1]^[55]

Board of directors

The Board of Directors of Riskified Ltd. comprises eight members as of 2025, consisting of two insiders who are co-founders and six independent directors drawn from venture capital firms, private equity investors, and seasoned technology executives. This composition provides a balance of internal expertise in fraud prevention technology and external perspectives on scaling enterprise software solutions, ensuring robust oversight of the company's strategic direction and operations.^[11] Eido Gal, co-founder and Chief Executive Officer, and Assaf Feldman, co-founder and Chief Technology Officer, serve as the insider directors, with Gal also serving as Chairman of the Board, guiding its focus on innovation in ecommerce risk management. In 2024, David Meredith, former CEO of Everbridge and a veteran in enterprise software leadership, joined as an independent director, enhancing the board's capabilities in global technology governance and crisis management. Other independent members include Erez Shachar, Managing Partner at Qumra Capital; Eyal Kishon, Managing Partner at Genesis Partners; Aaron Mankovski, Managing Partner at Pitango Venture Capital; Tanzeen Syed, Managing Director at General Atlantic; and Jennifer Ceran, former CFO at Klaviyo and Smartsheet, each contributing specialized knowledge in investment, growth strategies, and financial operations.^[11]^[56]^[57] To support effective governance, the board maintains three standing committees: the Audit Committee, which oversees financial reporting, internal controls, and compliance with members including Erez Shachar and Eyal Kishon; the Compensation Committee, chaired by Eyal Kishon with participants such as David Meredith and Tanzeen Syed, responsible for executive pay and incentive structures; and the Nominating and Corporate Governance Committee, featuring Jennifer Ceran, Aaron Mankovski, and Erez Shachar, which handles director nominations and board evaluations. These committees meet regularly to address key areas of accountability and alignment with shareholder interests.^[58]^[11] Riskified's board places a strong emphasis on risk management oversight, reflecting the company's core mission in fraud detection and mitigation, with guidelines directing the board and its committees to actively monitor enterprise risks such as cybersecurity and regulatory compliance. Additionally, the board upholds a Code of Business Conduct and Ethics that promotes integrity, conflicts avoidance, and fair dealing among directors and officers, while the Nominating Committee integrates diversity considerations—encompassing skills, experiences, and backgrounds—into board composition to foster inclusive decision-making and long-term sustainability.^[59]^[60]^[61]^[56]

References

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Unleash your ecommerce growth | About Riskified
Riskified is a pioneer in using AI to fight fraud, leveraging big data and machine learning to approve more orders that merchants might otherwise decline.
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Aug 28, 2021 · Locations · 220 5th Ave. New York, NY 10001, US · Sderot Shau'l Hamelech. 37. Tel Aviv, Tel Aviv, IL · Shanghai, CN · London , GB · Singapore , SG.
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