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Everbridge

Everbridge, Inc. is a global company specializing in critical event management (CEM) solutions that enable organizations to anticipate, mitigate, respond to, and recover from disruptions such as , threats, and incidents. Founded in 2002 in the aftermath of the terrorist attacks, the company developed its initial focus on reliable mass notification systems to enhance organizational resilience and public safety. Headquartered in , Everbridge operates as a of the private equity firm following its acquisition in July 2024 for approximately $1.8 billion, transitioning from its previous public status on the (EVBG) since 2016. The company's High Velocity CEM platform, powered by purpose-built , automates the delivery of critical communications and orchestrates incident response across physical and digital threats, serving sectors including , healthcare, , and transportation. Key offerings include mass notification, , risk intelligence, public warning, safety connection, and travel protection tools to support business continuity. With more than 6,500 customers worldwide across over 200 countries, Everbridge emphasizes risk scoring and lifecycle orchestration to keep people safe and organizations operational. In recent years, Everbridge has expanded through strategic partnerships and innovations, such as the introduction of AI-driven threat models as part of the High Velocity CEM platform in early 2025 and collaborating with in September 2025 to launch managed CEM services for enhanced workplace safety. The company employs around 1,600 people globally and reported $448.8 million in revenue for 2023, underscoring its role as a leader in enterprise resilience amid escalating global risks.

Overview

Founding and operations

Everbridge was founded in November 2002 as National Notification Network, LLC, a organized under the laws of , in the aftermath of the , 2001, terrorist attacks. The company's inception was driven by co-founder Jaime Ellertson, who sought to address critical gaps in emergency communications and public safety notifications exposed by the events. Initially focused on mass notification capabilities, the organization rebranded to Everbridge, Inc. in April 2009 to reflect its expanding scope in critical event management. Headquartered in , following relocation after the 2024 acquisition by (previously in , since its move from the area in 2016 to a 35,000-square-foot facility at 25 Corporate Drive), Everbridge maintains a significant presence in the technology ecosystem. As of 2023, Everbridge employs approximately 1,600 people globally. The company operates in more than 200 countries and territories, serving more than 6,500 customers that include enterprises, government agencies, and educational institutions. Its core mission centers on empowering organizational by delivering software that automates and accelerates responses to critical events, such as natural disasters, cyberattacks, and workplace violence. This focus enables clients to maintain operations and ensure safety during disruptions, with contact management supporting profiles across diverse international regions.

Business model and products

Everbridge employs a subscription-based (SaaS) model, with the vast majority of its revenue derived from recurring subscriptions to its critical applications, supplemented by for implementation and support. This structure emphasizes annual recurring revenue (ARR) contracts targeted at customers across public and private sectors, enabling predictable cash flows and scalability. As of the end of , the company's ARR stood at $408 million, reflecting its focus on long-term engagements. The company primarily serves enterprise markets focused on safety, resilience, and operational continuity, with key industries including healthcare, financial services, energy and utilities, government agencies, and technology. Its B2B sales approach relies on direct sales teams for large accounts and partnerships with resellers and integrators to expand reach globally. At a high level, Everbridge's product offerings form an integrated Critical Event Management (CEM) platform rather than a single flagship solution, encompassing categories such as mass notification for rapid alerts, risk intelligence for real-time threat monitoring, and response orchestration for coordinating incident resolution. This suite supports automated workflows across detection, communication, and mitigation phases. Geographically, revenue is diversified with approximately 75% generated from and the balance from international operations, which have shown steady growth through expanded partnerships. Professional services contribute around 10% of total revenue, aiding customer and . Everbridge's centers on automating critical event detection via AI-driven intelligence, streamlining multi-channel communication to stakeholders, and orchestrating responses to reduce and operational disruptions, while ensuring adherence to standards like HIPAA for healthcare data protection and GDPR for privacy in international deployments.

History

Early development

Everbridge was founded in 2002 in the aftermath of the terrorist attacks, driven by the need to improve emergency communications and address the communication breakdowns exposed during the events. The company initially operated as National Notification Network, LLC, established in November 2002 in , with a focus on developing reliable mass notification software to enable organizations to deliver timely alerts during crises. In its formative years, Everbridge bootstrapped operations while prioritizing and contracts to build credibility and scale its technology. The company merged with 3n Global, Inc. in May , becoming a wholly-owned of the Delaware-incorporated entity formed in January , which allowed it to consolidate resources for product development. This period was marked by challenges in establishing scalable solutions amid limited funding, leading to an emphasis on core alerting capabilities for and local authorities. In April 2009, the company rebranded from 3n Global to Everbridge, Inc., to better reflect its evolving mission of bridging communication gaps in critical events. By the early 2010s, Everbridge pivoted toward multi-channel notification systems, incorporating , , voice calls, and integrations to meet growing demand for versatile, enterprise-grade tools beyond basic use. This shift responded to the limitations of single-channel systems and positioned the company for broader adoption.

Public offering and growth

Everbridge completed its on September 16, 2016, listing on the Global Market under the EVBG at $12 per share, with the company offering 6.25 million shares and selling shareholders offering an additional 2.375 million, for a total of 8.625 million shares after the underwriters' option was exercised. This raised approximately $103.5 million in gross proceeds, with the company receiving about $75 million net of underwriting discounts and commissions. The offering valued the company at an initial of around $323 million on a fully diluted basis at the IPO price. Following the IPO, Everbridge experienced significant growth, increasing from $76.8 million in 2016 to $104 million in 2017 and reaching $449 million by 2023, reflecting a of over 30% in the early post-IPO years. The company expanded its presence, entering the in 2017 to capitalize on growing demand for critical communications solutions outside . By 2019, Everbridge introduced advanced analytics and intelligence features to enhance threat detection and response capabilities within its platform. It achieved non-GAAP operating profitability in its core operations starting in 2022, marking a shift toward sustainable financial performance amid scaling efforts. Everbridge garnered market recognition as a leader in critical event management, earning top scores in The Forrester Wave™: Critical Event Management Platforms, Q4 2023, for its , , and partner ecosystem. The company's stock price peaked at $166.82 per share on February 24, 2021, driven by heightened investor interest in resilience software during the , which spurred demand for remote work safety and notification tools. Throughout this period, Everbridge navigated competitive pressures from rivals such as BlackBerry AtHoc and OnSolve in the emergency notification and space.

Acquisitions

Everbridge has completed 14 acquisitions since its early years, with notable peaks in activity during 2020 and 2021, when the company executed three deals each year. These moves have been instrumental in evolving Everbridge's offerings from core mass notification services to a comprehensive critical (CEM) platform.

Early Acquisitions (2014–2017)

In March 2014, Everbridge acquired Vocal, a UK-based provider of business continuity and communication software, enhancing its capabilities in response and operational for markets. This deal integrated Vocal's tools for managing disruptions, allowing Everbridge to expand its footprint in and strengthen enterprise safety features. The following year, in January 2015, Everbridge purchased the assets and team of Nixle, a San Francisco-based platform for community notifications and public safety alerts. Nixle's technology enabled localized, between authorities and residents, bolstering Everbridge's public warning systems and supporting government and community engagement use cases. Activity intensified in 2017 with two acquisitions. In January, Everbridge acquired IDV Solutions, a developer of threat assessment and operational software, for approximately $18.7 million in cash plus performance-based incentives. IDV's Visual Command Center added geospatial mapping and real-time analytics to visualize threats, improving for teams. Later that month, the company bought Svensk Krisledning , the creator of the Crisis Commander platform, for $2.7 million including earnouts. This acquisition introduced mobile collaboration tools for crisis coordination, targeting markets and enhancing team response during incidents.

Mid-Period Acquisitions (2018–2020)

In April 2018, Everbridge completed its purchase of Unified Messaging Systems ASA (UMS), a firm specializing in mobile alerting, following a recommended cash offer valuing the company at about 268 million. UMS's technology enabled nationwide mobile notifications, expanding Everbridge's international reach in public safety and business continuity. The 2019 acquisition of NC4 in August marked a significant expansion into threat intelligence, with Everbridge paying $83 million in cash and stock. NC4's Risk Center and E Team software provided threat data and operations tools, creating an end-to-end CEM solution for assessing and responding to risks across public and private sectors. 2020 saw three deals amid heightened demand for resilient communications. In March, Everbridge acquired Connexient and CNL Software for a combined base of $20.5 million plus earnouts, focusing on indoor location services and to integrate for better facility response. Later that year, in August, it bought SnapComms for $47.8 million, adding desktop alert channels for and bypassing email overload during crises. Additional 2020 purchases included one2many for technology for public warning systems and Techwan SA for communication enhancements, further diversifying multichannel delivery. (Note: Specific dates and amounts for one2many and Techwan confirmed via secondary reporting; primary announcements align with expansion strategy.)

Recent Acquisitions (2021–2024)

The 2021 surge included the May completion of xMatters acquisition, announced in April for $240 million in cash and stock. xMatters' platform automated IT and cyber response workflows, accelerating and resilience for enterprises. In November, Everbridge acquired The Anvil Group for $160 million, incorporating travel risk management and 24/7 global assistance services. Anvil's Riskmatics platform enhanced duty-of-care features for business, healthcare, and government travelers. Most recently, in July 2024, Everbridge acquired Infinite Blue, a provider of software, to automate resilience processes and integrate collaborative tools for orchestration. This deal further solidified the platform's end-to-end capabilities in continuity management. These acquisitions have transformed Everbridge from a notification-focused provider to a full-spectrum CEM leader, incorporating advanced threat intelligence, -driven analytics, and automated incident response. The integrations have broadened the customer base across sectors like government, healthcare, and , while enhancing scalability through combined R&D in and data analytics for predictive risk management.

Acquisition by Thoma Bravo

On February 5, 2024, Everbridge announced a definitive agreement to be acquired by , a specializing in software investments, in an all-cash transaction valued at approximately $1.5 billion. Under the initial terms, Everbridge shareholders would receive $28.60 per share, representing a 32% premium to the company's 90-day volume-weighted average share price ending February 2, 2024. The agreement included a 25-day "go-shop" period, allowing Everbridge to solicit alternative acquisition proposals from third parties until February 29, 2024. Following the go-shop process, during which a third party submitted a superior proposal, Everbridge and amended the merger agreement on March 1, 2024, increasing the per-share price to $35.00 and raising the total enterprise value to approximately $1.8 billion. This revised offer provided a $6.40 premium over the original per-share price and equated to a 62% premium over the 90-day volume-weighted average share price as of February 2, 2024. The transaction was unanimously approved by Everbridge's , subject to customary closing conditions including shareholder approval and regulatory clearances. Everbridge shareholders approved the amended deal at a special meeting on April 25, 2024, paving the way for completion. The acquisition closed on July 2, 2024, after which Everbridge's was delisted from the Global Select Market and ceased trading. Upon closing, outstanding shares were converted into the right to receive $35.00 per share in cash, transitioning the company to a ownership structure under . The acquisition was positioned to enable Everbridge to prioritize long-term innovation and growth in its critical platform without the short-term pressures of public markets. Thoma Bravo's track record in software investments, including prior stakes in and firms, was cited as a key factor to support expanded product development and market expansion. Post-closing, Everbridge operated as a standalone within Thoma Bravo's portfolio, with no immediate changes to its operational independence or workforce announced.

Developments in 2025

In early 2025, Everbridge introduced AI-driven threat models to its High Velocity CEM platform, enhancing real-time risk scoring and automated response capabilities. In September 2025, Everbridge expanded its collaboration with to launch managed Critical Event Management (CEM) services, including Managed CEM Pro and Managed CEM Enterprise, aimed at improving workplace safety and incident response integration.

Products and services

Critical Event Management platform

Everbridge 360 is a cloud-based (SaaS) that serves as the flagship Critical Event Management (CEM) solution, integrating event detection, notification, and analytics to enable organizations to monitor, respond to, and recover from disruptions. The leverages High Velocity CEM, an AI-driven framework for automation, allowing for proactive and streamlined incident handling across physical and digital threats. This unified architecture centralizes critical data sources to support decision-making during high-stakes events, such as natural disasters or cybersecurity incidents. At its core, Everbridge 360 incorporates threat intelligence feeds aggregated from diverse sources, including social media monitoring, 9-1-1 emergency data, and weather APIs, to provide comprehensive . A bi-directional communication hub facilitates two-way interactions via mobile and other channels, ensuring rapid dissemination and feedback during events. Complementing these is an -powered orchestration engine that employs and generative to automate workflows, analyze risks in , and coordinate responses across teams. The demonstrates robust , capable of processing millions of messages per minute to support large-scale operations without performance degradation. It maintains 99.99% transactional uptime through globally dispersed data centers and continuous monitoring. Compliance with international standards, including SOC 2 Type II and ISO 27001, ensures and reliability for enterprise use. Originally built on foundational mass notification technology, Everbridge 360 has evolved into a broader encompassing digital operations for IT alerting and management, reflecting over two decades of and more than $1 billion in investments. Distinctive capabilities include location-based alerting and geofencing, which enable precise targeting of notifications to affected areas using device and GPS data, without requiring on-premises hardware. The fully API-driven design supports seamless extensibility and integration with existing systems.

Key solutions

Everbridge's key solutions are modular components of its Critical Event Management (CEM) platform, designed to address specific aspects of crisis communication, risk mitigation, and safety enhancement for enterprises, governments, and organizations. These solutions enable targeted, multi-channel responses to threats ranging from to IT disruptions and workplace hazards, prioritizing speed, reliability, and . The Mass Notification solution facilitates rapid dissemination of alerts through multiple channels, including , voice calls, , and mobile apps, to communicate with employees, stakeholders, or the public during emergencies such as or incidents. It supports for confirmation of receipt and mobilization of response teams, ensuring organizations can reach the right people efficiently. This module powers over 6 billion notifications annually, underscoring its scale in global critical event management. IT Alerting automates the escalation and of IT incidents, such as system outages or cybersecurity breaches, by integrating with enterprise tools like to notify on-call teams based on predefined escalation policies, skills, and availability. It reduces mean time to by enabling precise targeting of experts, minimizing that can cost organizations millions. This solution is particularly vital for maintaining operational in technology-dependent environments. Risk Intelligence provides real-time monitoring and analysis of global threats, including geopolitical risks, disruptions, and environmental hazards, leveraging AI-driven insights from hyper-local data sources and the Risk Intelligence Monitoring Center (RIMC). It delivers actionable intelligence through alerts, dashboards, and advisory services to help organizations anticipate and mitigate impacts on personnel and assets. Processing over 25,000 risk signals daily, this module empowers proactive decision-making for multinational enterprises. Public Warning, incorporating the Nixle system, enables government agencies to issue geo-targeted alerts to residents and visitors for emergencies like evacuations, Amber Alerts, or threats, while fostering community engagement through opt-in subscriptions and feedback mechanisms. It ensures compliance with standards such as FEMA's Integrated Public Alert and Warning System (IPAWS), supporting multi-channel delivery via text, voice, and social media. Nixle specifically aids in localized notifications for weather, crime, or traffic issues, enhancing public safety coordination. Safety Connection focuses on workplace violence prevention and employee safety, offering features like mobile panic buttons, visitor management, and duress alarms that trigger immediate location-based alerts to security teams. Integrated with wearable devices and systems, it allows for real-time tracking and response during active threats or medical emergencies. This solution is widely used in high-risk settings like healthcare facilities, where it supports rapid intervention to protect staff and patients; Everbridge serves more than 1,500 healthcare organizations globally, including a significant share of U.S. providers.

Technology and integrations

Everbridge's aggregates data from over 100 threat intelligence feeds, including such as Twitter/X, government sources like NOAA for weather events, and hyper-local inputs like traffic cameras, to enable monitoring of global risks. algorithms process these feeds to score and prioritize threats, providing contextual insights for automated event detection and response. The framework employs RESTful to facilitate custom workflows and integrations, allowing developers to embed Everbridge functionalities into third-party applications. It also supports webhooks for real-time event triggers, enabling seamless automation of notifications and actions based on incoming data. Key integrations include native connectors to more than 100 systems, such as for collaborative alerting, for customer data synchronization, AWS for cloud-based scalability, and security tools like for incident correlation. Bi-directional connectivity with ITSM platforms, including and , allows for automated ticket creation and status updates during critical events. The Platform-as-a-Service (iPaaS) further empowers IT teams to build no-code or low-code connections with tools like SIEM and systems. Security is embedded throughout the platform with end-to-end 256-bit encryption for and at rest, alongside role-based access controls to enforce granular permissions. Everbridge conducts annual penetration testing, including multi-vector assessments of external, internal, and application systems, complemented by weekly internal scans and adherence to NIST SP 800-53 standards. Recent innovations include AI-driven enhancements for , introduced around 2022 with features like Service Intelligence for signal enrichment and noise reduction in IT incidents. The platform leverages globally dispersed data centers to support edge-like processing for low-latency alerts, achieving 99.99% uptime and rapid delivery across multi-modal channels.

Leadership and governance

Executive leadership

The executive leadership of Everbridge is led by President and Chief Executive Officer David Wagner, who has served in the role since July 2022. Wagner brings over 30 years of experience in B2B SaaS and cybersecurity, having previously served as President and CEO of Zix Corporation, where he transformed the company into a cloud-based email security provider. Under his leadership, Everbridge has focused on digitizing organizational resilience and integrating acquired technologies to enhance the Critical Event Management (CEM) platform. As Executive Vice President and since February 2024, David Rockvam oversees global functions, including financial strategy, , and operations. With more than 25 years in , Rockvam previously held positions at Riskonnect and Zix, as well as leadership roles at Entrust and Networks, emphasizing strategic growth in cybersecurity and environments. Bryan Barney, since January 2023, drives the company's global product strategy and innovation in CEM solutions. Barney possesses over 30 years in and 20 years in cybersecurity, with prior roles including CEO of RedSeal, and SVP at Symantec's Enterprise Security Group, and executive positions at and , where he advanced cloud-based security products and led business expansions. David Alexander serves as and of Digital Operations since September 2022, directing global marketing, brand strategy, and go-to-market initiatives to accelerate customer adoption of Everbridge's solutions. His 25-year career includes senior marketing leadership at F5 Networks, , and , where he spearheaded digital transformations and revenue growth through innovative demand generation. The team also includes John Di Leo, who manages operations and sales with over 30 years in high-growth companies; Noah Webster, leading legal and risk programs; Sheila Carpenter, who manages global IT infrastructure; and other C-level executives such as Ryan Allphin, Cara Antonacci, and Global Tracy Reinhold, comprising approximately 11 senior leaders focused on operational excellence and strategic execution. Prior to Wagner's appointment, David Meredith served as CEO from June 2019 to December 2021, during which time the company achieved significant revenue growth and expanded its global presence in critical event management.

Ownership structure

Since its acquisition by Thoma Bravo on July 2, 2024, Everbridge has operated as a wholly owned subsidiary of Everbridge Holdings, LLC, an affiliate of the private equity firm Thoma Bravo, L.P.. The all-cash transaction valued the company at approximately $1.8 billion, with former shareholders receiving $35.00 per share, following an amended merger agreement announced on March 1, 2024. As a privately held entity, Everbridge is no longer subject to public market trading or the extensive SEC reporting requirements that applied during its time as a Nasdaq-listed company from 2016 to 2024. Post-acquisition governance is managed by a private board of directors, which includes Thoma Bravo representatives such as Noah Webster and David Rockvam, alongside continuing director David Wagner; the board oversees strategic decisions without the oversight of public shareholders. This structure aligns with Thoma Bravo's approach to portfolio companies, emphasizing operational efficiency and long-term value creation through partner-led direction rather than quarterly public disclosures. The transition to private ownership has enabled Everbridge to prioritize investments in research and development, including AI-driven enhancements like predictive modeling for crisis response, as evidenced by a U.S. patent granted in May 2025 for using historical event data to accelerate critical event management. Prior to its in September 2016, Everbridge was primarily backed by firm ABS Ventures, which held a 31.1% as the largest pre-IPO . Following the IPO, institutional s such as HBK Investments L.P., Aegon Asset Management UK Plc, , and Group Plc emerged as major holders, collectively owning over 50% of the company by 2023. Thoma Bravo's consolidated full control, eliminating these stakes and shifting focus from shareholder returns like dividends—none of which were paid historically—to internal growth initiatives. The structure supports a typical hold period of 5-7 years, potentially leading to a via IPO or strategic , while allowing flexibility for operational changes without short-term pressures. Employee incentives were preserved through : vested stock options and units (RSUs) were cashed out at $35.00 per share, and unvested awards became contingent cash rights retaining original schedules to maintain alignment with performance goals.

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