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Salesloft

Salesloft is an that develops an AI-powered to help sales, customer success, and operations teams prioritize actions, execute sales processes, and accelerate growth. Founded in 2011 by Kyle Porter, David Cummings, Rob Forman, and Tim Dorr, the company is headquartered in , , and has grown to serve over 5,000 customers, including major enterprises such as , , and . The platform's core offerings include sales engagement tools like for automating multi-channel outreach, conversation intelligence for analyzing sales calls, deal management and forecasting features, and AI-driven coaching to improve team performance. In August , Salesloft announced a merger agreement with Clari, expected to close in fall , to combine their orchestration capabilities. Salesloft has been recognized as a leader in the 2024 Forrester Wave for Orchestration Platforms and in Gartner's evaluations for sales engagement solutions, with studies reporting users achieve a 3.3x over three years, 12% higher close rates, and $1.3 million in technology cost savings over three years.

Overview

Founding and headquarters

Salesloft was founded in September 2011 by David Cummings, Kyle Porter, Rob Forman, and Tim Dorr in , . The founders, with backgrounds in , , and — including Porter's experience as a sales enthusiast and VP at NanoLumens, and Cummings' prior success founding Pardot—launched the company to tackle persistent challenges in . The initial focus centered on sales development tools, designed as a direct response to inefficiencies observed by the founders, such as companies misusing contact data for impersonal outreach that lacked authentic with prospects. This approach aimed to empower sales teams with better-targeted, sincere interactions to streamline and improve overall sales productivity. The company's headquarters were established in from the outset, leveraging the city's burgeoning tech ecosystem and the founders' deep local networks for early momentum. In its nascent stages, Salesloft operated from a modest pre-construction space at the Atlanta Tech Village starting in January 2013, chosen for its role as a hub for startups and proximity to talent pools like graduates, as well as Porter's Atlanta roots. This location provided essential access to a supportive entrepreneurial community, facilitating the company's initial growth without relocating to coastal tech hubs. Over time, the headquarters expanded within , with the main office at 1180 West Peachtree Street NW, Suite 2400, as of 2025.

Initial product focus

Salesloft launched its original sales intelligence tool in September 2011, focusing primarily on prospect research and contact data management to assist sales development representatives (SDRs) in building targeted lists more efficiently. The platform enabled research and ranking of sales prospects, reducing manual and addressing the inefficiencies of fragmented contact information prevalent at the time. A key differentiator from the outset was the tool's seamless integration with (CRM) systems like , which was recognized as the #1 Customer Choice App on the Salesforce AppExchange in January 2012. This integration facilitated real-time synchronization of leads, contacts, and activities. In the market context of 2011-2012, Salesloft targeted B2B sales organizations grappling with manual process bottlenecks, such as disjointed contact data that hindered productivity in high-volume . Initial adoption was strong among tech startups, where the tool's simplicity and rapid setup helped small teams scale without dedicated support, leading to weekly customer additions through organic referrals rather than paid advertising.

History

Early growth and funding rounds

Salesloft, founded in 2011 by Kyle Porter, David Cummings, Rob Forman, and Tim Dorr, began its funding journey with initial seed capital through participation in the Boulder accelerator program in 2012, securing $18,000 in pre-seed funding. Subsequent seed rounds followed, including $250,000 in February 2013 and $800,000 in August 2014, primarily from and angel investors, enabling the company to build its core sales engagement platform. In April 2015, Salesloft raised $10.15 million in a led by Emergence Capital, with participation from Storm Ventures and investor ; the funds supported product development and team expansion from a small founding team of around 10 employees. The company's momentum continued with a $15 million Series B round in January 2017, led by and backed by Emergence Capital, Spinnaker Capital, and , which facilitated hiring, product enhancements, and the opening of a office to tap into talent. By 2018, Salesloft had achieved approximately $25 million in annual recurring revenue (ARR), reflecting robust adoption among sales teams, and raised $50 million in a Series C round led by Insight Venture Partners, with participation from Emergence Capital and . This funding accelerated international expansion, including the establishment of a office to support operations in the Rocky Mountain region. In April 2019, Salesloft opened its EMEA headquarters in to serve growing European demand, further scaling its global footprint. The company followed with a $70 million Series D round in the same year, valuing it at around $600 million, which fueled continued product innovation and customer acquisition. By , employee headcount had grown to more than 500, supporting operations across multiple locations including , , , and . That , Salesloft attained unicorn status with a $100 million Series E investment led by Owl Rock Capital and involving , HarbourVest, and Emergence Capital, achieving a $1.1 billion ; this milestone coincided with surpassing $100 million in ARR, underscoring its transformation into a scale-up enterprise.

Expansion and leadership changes

In December 2021, Salesloft received a strategic growth investment from , valuing the company at $2.3 billion and providing capital to accelerate product innovation and international market expansion. This infusion built on prior funding rounds and supported Salesloft's scaling efforts amid rising demand for sales engagement tools. Kyle Porter, who co-founded Salesloft in 2011 and served as CEO through its early years, transitioned out of the role in February 2023 to focus on strategic initiatives as board chair. David Obrand, a seasoned executive with prior leadership at companies like and InsideSales.com, was appointed CEO at that time to guide the company toward enterprise growth and enhanced capabilities. Under Obrand's leadership, Salesloft intensified its integrations to improve revenue orchestration, contributing to workforce expansion and operational efficiencies. Key milestones during this period included Salesloft's deepened penetration into international markets, with the opening of an headquarters in in June 2022 to serve growing demand in the region, following earlier EMEA establishment. The company also grew its employee base to approximately 1,200 by 2024, reflecting robust hiring across , , and teams. Post-COVID, Salesloft adopted a flexible work model in 2021, offering employees options for mostly remote ("Home"), office-heavy (3+ days/week), or balanced ("Flex") arrangements to support talent retention and global collaboration.

Products and services

Revenue orchestration platform

Salesloft's platform originated as a sales engagement tool but evolved into a comprehensive platform by 2020, integrating workflows across , marketing, and teams to streamline the entire buyer journey. This shift addressed the fragmentation in traditional processes by providing a unified that automates and aligns activities from to deal closure and retention. The platform's architecture emphasizes scalability for environments, enabling teams to orchestrate operations without relying on disparate tools. At its core, the features cadence automation that orchestrates multi-channel outreach across , phone calls, and social platforms like , allowing sales teams to engage prospects efficiently while adhering to personalized sequences. Deal management capabilities provide real-time insights into opportunity progression, while pipeline visibility tools offer dashboards for monitoring deal health and forecasting outcomes. Seamless integration with (CRM) systems, such as and Microsoft Dynamics, ensures data synchronization and eliminates manual entry, fostering a for revenue activities. The platform's primary use cases center on accelerating sales cycles for B2B organizations by prioritizing high-potential opportunities and reducing time spent on administrative tasks. Revenue teams leverage it to nurture leads through automated workflows, improve win rates via targeted engagement, and maintain visibility into cross-functional contributions to revenue goals. As of 2025, Salesloft serves over 5,000 customers, demonstrating its impact on scaling durable revenue growth for enterprises like and .

Key features and AI integrations

Salesloft's key features center on its -driven tools that enhance and revenue orchestration. The engine serves as a core component, functioning as an -powered signal-to-action system that analyzes buyer behaviors and generates prioritized task recommendations for sellers. It leverages deal scores, which assess risks and progression based on engagement data, alongside buyer signals such as activity, interactions, and intent indicators from integrated sources. This prioritization helps teams focus on high-impact activities, reportedly reducing cycle times by 20% and increasing close rates by 25% for users. Personalization tools within Salesloft enable tailored buyer interactions through AI-generated and features. The platform's agents produce on-brand, customized drafts at scale, drawing from buyer signals and data to ensure relevance and compliance with sales guidelines. Conversation is facilitated via call recording and AI transcription, where meeting agents deliver pre-call briefs, post-call recaps, and actionable insights extracted from discussions, including key moments and . Workflow automation is integrated through Rhythm's Plays, which trigger sequences like follow-ups or meeting preparations based on real-time signals, streamlining repetitive tasks without manual intervention. Reporting and analytics in Salesloft provide customizable dashboards that track forecasting accuracy and revenue metrics across the sales lifecycle. These tools incorporate an analytics interpreter agent that explains data trends, identifies anomalies, and recommends next steps, powered by Conductor AI for predictive insights. Integrations with Slack enable real-time notifications for workflow triggers, such as deal updates, while connectivity with Gong allows for enhanced conversation analytics, importing call data to enrich reporting on seller performance and buyer engagement. In Summer 2025 updates, Salesloft introduced the "Ask Salesloft Agent," a chat-based tool that delivers instant deal insights and context from aggregated data, further improving accessibility to analytics within daily workflows. In Fall 2025, Salesloft launched the AI Closing Power Suite, introducing features such as the Sales Strategist Agent for personalized coaching insights, the Influence Graph for mapping stakeholder sentiment and influence, an enhanced AI Email Assistant for generating high-impact emails, and Key Moments for real-time capture of methodology and pricing insights.

Acquisitions and mergers

Pre-2024 acquisitions

Salesloft's pre-2024 acquisitions focused on integrating complementary technologies and expertise to strengthen its sales engagement platform, particularly in areas like meeting intelligence, opportunity management, and strategic consulting. These moves allowed the company to expand its offerings for teams without pursuing large-scale mergers, enhancing tactical capabilities in sales transformation and performance optimization. In May 2018, Salesloft acquired Noteninja, a , North Carolina-based startup specializing in AI-powered meeting intelligence and note-taking tools that automate enrichment by capturing and analyzing sales conversations. This acquisition integrated Noteninja's technology into Salesloft's platform, enabling users to automatically log call details, extract key insights, and update customer records in real-time, thereby improving data capture efficiency and reducing manual entry for sales reps. By incorporating these features, Salesloft enhanced its conversation intelligence capabilities, providing a more comprehensive suite for tracking buyer interactions and driving better sales outcomes. Salesloft continued its strategic buildup in November 2019 by acquiring Costello, an Indianapolis-based provider of sales and management software focused on guided selling and opportunity management. Costello's tools offered dashboards for deal tracking, workflows, and metrics, which Salesloft integrated to support sales leaders in mentoring teams and optimizing pipelines at all levels, from development reps to executives. This addition bolstered Salesloft's platform by embedding functionalities directly into the sales engagement workflow, helping organizations improve rep productivity and forecast accuracy through data-driven guidance. The company's final pre-2024 acquisition occurred in July 2021 with InStereo, a Charlotte-based B2B that assisted enterprises in leveraging for superior buyer experiences. InStereo's expertise in transformation services, including over 150 customer engagements since partnering with Salesloft in 2018, was brought in-house as all 20 employees, including founders Bill Galfano and Adam Post, joined the team. This move expanded Salesloft's professional services arm, allowing it to offer end-to-end alongside its software, thereby accelerating customer adoption of orchestration practices and deepening platform utilization.

2024 Drift acquisition and 2025 Clari merger

In February 2024, Salesloft announced the acquisition of Drift, a Boston-based conversational AI platform specializing in chatbots and buyer intent signals to facilitate real-time buyer interactions. This move, backed by Vista Equity Partners—which held majority stakes in both companies—represented an equity consolidation rather than a traditional acquisition, aimed at expanding Salesloft's capabilities into the full buyer experience by bridging web engagement with revenue orchestration. The integration sought to enable personalized, omnichannel B2B buyer journeys, reducing friction in sales processes through Drift's tools like Site Concierge and Bionic Chatbots. On August 7, 2025, Salesloft and Clari, a leading operations platform focused on -driven forecasting and pipeline management, announced a definitive agreement to merge, with the transaction expected to close in fall 2025. The combined entity would serve over 5,000 organizations globally, including major clients like , , and , under the leadership of Andy Byrne, Clari's co-founder and CEO. This merger created a unified drawing from over 10 billion actions and 1 trillion signals, powering advanced Revenue Context™ for enhanced forecasting and engagement. The post-merger vision centered on building an Autonomous Revenue System, integrating Salesloft's sales engagement tools with Clari's to automate revenue processes and drive productivity across unified teams. This strategic shift positioned the company as a comprehensive AI leader, leveraging combined data to turn buyer signals into actionable insights for scalable growth.

Corporate affairs

Funding and valuations

Salesloft has raised a total of approximately $270 million in across multiple rounds since its in 2011. The 's early included and Series A investments led by investors such as Emergence Capital and Foundry Group, establishing a foundation for its growth in the sales engagement software market. Subsequent rounds, including a $50 million Series C in 2018 from and a $70 million Series D in 2019, accelerated product development and market expansion. A pivotal moment came in January 2021 with a $100 million Series E round led by Owl Rock Capital, valuing Salesloft at $1.1 billion and marking its status. Later that year, in December 2021, provided a $60 million strategic growth investment, acquiring a majority stake and elevating the company's valuation to $2.3 billion. This progression from a $1.1 billion valuation earlier in 2021 to $2.3 billion post-Vista investment reflected strong market confidence in Salesloft's revenue orchestration platform amid rapid adoption. Key investors in Salesloft include , Foundry Group, and , which became the majority stakeholder following the 2021 investment. In August 2025, Salesloft announced a definitive agreement to merge with Clari, expected to close in fall 2025, forming a combined entity with approximately $450 million in annual recurring revenue (ARR) as of the announcement. The merger is anticipated to position the unified revenue AI platform to manage $10 trillion in revenue across more than 5,000 organizations, building on Salesloft's established financial foundation.

Leadership and operations

Upon the expected closure of the announced 2025 merger with Clari, Andy Byrne, co-founder and CEO of Clari, will assume the role of CEO for the combined entity, leading efforts to integrate capabilities across the two platforms. David Obrand, who served as Salesloft's CEO from 2023 until around the time of the merger announcement, transitioned to other opportunities. The board of directors includes representatives from , the majority investor in Salesloft since 2021, providing strategic oversight amid the anticipated integration. Operationally, the combined entity is expected to employ approximately 2,300 people globally upon merger closure, based on pre-merger headcounts of around 1,200 for Salesloft and 800 for Clari as of August 2025, enabling scaled support for over 5,000 customers managing $10 trillion in annual revenue. Headquarters remain in , Georgia, with key offices in (Clari's base), London, United Kingdom, and additional locations in Guadalajara, ; the organization maintains a remote-first policy to foster flexibility and attract talent worldwide. The company emphasizes a culture rooted in ethical AI deployment, with principles ensuring transparency, bias mitigation, and human oversight in tools like to build trust among revenue teams. and inclusion initiatives are led by a dedicated Head of DEI, including annual diversity reports, employee resource groups for underrepresented communities, and ongoing training on and . Additionally, Salesloft Academy provides comprehensive revenue operations training programs, offering courses on platform usage, AI-driven workflows, and RevOps best practices to empower customers and internal teams.

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