Fact-checked by Grok 2 weeks ago

Shock Top


Shock Top is an American brand of Belgian-style spiced witbiers, originally introduced by Anheuser-Busch in 2006 as a seasonal wheat ale and later acquired by Tilray Brands in 2023.
The flagship product, Shock Top Belgian White, is an unfiltered wheat ale brewed with coriander spice and peels from orange, lemon, and lime fruits, resulting in a citrusy, refreshing profile at 5.2% alcohol by volume.
Initially marketed as a craft alternative to appeal to consumers seeking flavored, lighter beers, the brand expanded from seasonal to year-round availability and introduced variants like Honey Bourbon Cask Wheat while maintaining its core Belgian-inspired identity.
Despite its positioning, Shock Top originated from a major brewer, leading to debates over its classification as craft beer, and its sale to Tilray—a company primarily known for cannabis products—reflected shifts in the beverage industry amid declining sales pressures.

History

Founding and Early Development

Shock Top originated as a brand of , launched in February 2006 under the name Spring Heat Spiced as a limited seasonal spring beer. This unfiltered Belgian-style ale was brewed with a proprietary variety, along with , , and peels, , and a yeast strain imparting banana and clove notes, positioning it as an accessible entry into spiced witbier styles. Initially distributed on draft in select U.S. markets, the beer targeted consumers seeking flavorful alternatives amid rising interest in craft-like imports. The beer's rapid popularity, evidenced by strong sales in test markets and an award for Best Wheat Beer at the North American Beer Awards, prompted to rebrand it as Shock Top Belgian White and transition it to a year-round offering by spring 2007. This expansion included broader packaging in bottles and cans, increasing availability nationwide through 's distribution network. The move reflected the company's strategy to compete in the growing segment, inspired by successes like , while leveraging mass-production capabilities at facilities such as those in . Early development focused on building brand identity around bold, approachable flavors, with initial marketing emphasizing its spiced profile and unfiltered haze to differentiate from lighter domestic lagers. By , Shock Top had established a foothold, achieving significant volume growth as integrated it into its portfolio ahead of the acquisition by , which later supported further variant introductions.

Expansion and Rebrandings

Following its initial launch, Shock Top saw significant expansion in and product offerings. Between 2011 and 2012, production volumes surged by 64%, positioning it as one of the fastest-growing brands in the U.S. market during that period. This growth was supported by Anheuser-Busch's extensive distribution network, enabling nationwide availability in retail and on-premise channels. In August 2011, the brand introduced its first seasonal variant, Pumpkin Wheat, which expanded the lineup beyond the core Belgian White offering. Shortly thereafter, Shock Top released its inaugural variety pack, featuring four bottles each of Belgian White and other select styles, further diversifying consumer options and driving sales volume. These additions catered to seasonal demand and variety-seeking preferences, contributing to sustained in the category. On February 27, 2017, Shock Top underwent its first major brand refresh, updating its packaging with a dynamic design, a simplified new , hand-drawn graphics, and a reinvigorated version of the Wedgehead mascot. The changes aimed to modernize the brand's visual identity while emphasizing its bold, edgy positioning in the competitive craft-inspired segment. This effort coincided with efforts to counteract emerging sales plateaus, though subsequent years saw declines prompting further strategic adjustments.

Acquisition Challenges and Sale to Tilray

In the years leading up to the sale, Shock Top experienced persistent sales declines, reflecting broader challenges in InBev's (ABI) "crafty" beer amid shifting consumer preferences toward authentic beers, hard seltzers, and ready-to-drink alternatives. Volume for Shock Top fell 4.8% in , marking its first annual decline, and continued dropping in subsequent years, with ABI attempting revivals through investments and rebrands, such as a 2017 packaging overhaul featuring the Wedgehead that failed to reverse the trend. By the 13 weeks ending June 17, 2023, Shock Top's dollar sales in off-premise channels dropped 23.2% year-over-year, contributing to ABI's decision to divest underperforming assets. These issues were compounded by industry-wide pressures, including ABI's aggressive acquisitions of genuine brands like 10 Barrel and Elysian, which drew backlash from brewers and failed to sustain growth—ABI's grew only 1% in —alongside the fallout that accelerated streamlining. ABI's divestiture strategy focused on shedding non-core brands to prioritize high-margin flagships like and Michelob Ultra, as U.S. volumes contracted and authenticity became a key differentiator. On August 7, 2023, Brands announced a definitive agreement to acquire Shock Top alongside seven other ABI brands—, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers , Square Mile Cider Company, and Bon & Viv Spiked Seltzer—for $85 million in cash, including associated employees, breweries, and brewpubs. The deal closed on October 2, 2023, without reported regulatory or operational hurdles, positioning to leverage excess capacity from its existing brewery assets, such as , for production diversification beyond . This transaction marked 's expansion into beverages, building on prior purchases like Montauk , to capitalize on ABI's exit from struggling segments.

Products

Core Offerings

Shock Top's primary core offering is Belgian White, its flagship spiced witbier originally launched as a seasonal in February 2006 before transitioning to year-round production following a gold medal win at the North American Beer Awards in the Belgian White category. This unfiltered, Belgian-style wheat ale achieves a naturally cloudy appearance with a light golden hue, brewed using two-row barley, wheat, and a blend of imported Hallertau and Cascade hops. It incorporates real orange, lemon, and lime peels along with coriander spice, yielding citrus-forward flavors, a smooth mouthfeel, and a refreshing finish at 5.2% ABV. In March 2024, Shock Top expanded its year-round lineup by adding , a fruit-infused ale designed to complement Belgian as a permanent option amid efforts to revitalize the brand under new ownership. This variant emphasizes tropical mango notes balanced with the base ale profile, maintaining the brand's focus on approachable, flavored interpretations of Belgian-inspired styles while adhering to similar production standards. These two beers form the foundation of Shock Top's everyday portfolio, prioritizing accessibility and broad appeal over niche craft experimentation.

Seasonal and Limited Editions

Shock Top has introduced numerous seasonal and limited edition beers since its , often leveraging its Belgian-style ale base with added fruits, spices, or thematic flavors to target specific times of year or promotional events. These releases aim to refresh the brand's portfolio amid competition in the segment, with availability typically limited to a few months or one-off runs in 6-packs, 12-packs, or draft. (ABV) for these variants generally ranges from 4.2% to 5.2%, aligning with the brand's approachable profile. Early limited editions included Spring Heat Spiced , launched in 2006 as the brand's inaugural seasonal variant, featuring spiced elements in an unfiltered ale format before Belgian White achieved year-round status. In 2013, the brand released Choc' Top, a winter limited edition brewed with blends of , , and black malts, then aged on beans for a dessert-like profile, distributed in combo packs. Twisted debuted as a limited run on August 26, 2014—National Pretzel Day—infusing ale with pretzel-inspired notes through specialized malts and adjuncts, marking an experimental flavored approach that later recurred seasonally. Fall seasonals have emphasized harvest themes, such as , an annual release incorporating pumpkin flavors into the wheat base, with ABV around 5.9% and availability in limited regional distributions before broader rollout. Apple-infused variants like have appeared as autumn limited editions, blending real apple notes with the core style for crisp seasonality. returned as a fan-requested fall staple in September 2024, available in 6-packs, 12-packs, and draft, further boosted by a September 2025 collaboration with pretzels emphasizing the beer's malty, salted pretzel character. Summer releases focus on shandies, starting with the 2017 Citrus Variety Pack featuring Lemon Shandy alongside Belgian White, expanding to grapefruit, , and other fruit shandies in subsequent packs with ABV between 4.2% and 5.2%. These lighter, refreshing options target warm-weather consumption and have sustained as recurring seasonals. Limited editions like Fresh, a raspberry-forward ale, have occasionally supplemented core distribution in select markets.

Brewing Process

Ingredients and Style

Shock Top beers are primarily brewed in the style of Belgian witbiers, characterized as unfiltered ales that appear naturally cloudy with a billowy head due to suspended and proteins. This emphasizes refreshment through light body, subtle fruitiness, and notes, typically achieving an (ABV) of 5.2% in the flagship Belgian White variant. Unlike traditional unspiced hefeweizens, Shock Top incorporates adjunct flavors to evoke a spiced Belgian ale profile, prioritizing and aromas over heavy or esters from alone. Key ingredients in the core Shock Top Belgian White include malt and two-row barley malt as the base grains, providing fermentable sugars and a soft . Real peels from , , and are added during for a smooth finish, while spice contributes earthy, floral undertones. A blend of domestic hops such as and Willamette handles minimal bittering without dominating the flavor profile. Variants like Wheat build on this foundation by incorporating additional fruit elements, such as raspberry, alongside the standard , peels, and . The unfiltered nature preserves haze and complexity, aligning with witbier traditions while adapting to mass-market production for consistent refreshment. Allergen declarations confirm the presence of cereals like wheat and barley derivatives.

Production Scale and Facilities

Shock Top, developed as a brand by Anheuser-Busch InBev, was produced at the company's extensive network of large-scale brewing facilities across the United States, enabling high-volume output for national distribution rather than relying on a dedicated brewery. Key sites included the flagship brewery in St. Louis, Missouri, where much of the brand's core Belgian White ale was manufactured prior to the 2023 divestiture. This infrastructure supported production volumes reaching 240,000 barrels in 2020, positioning Shock Top as a significant player in the flavored wheat ale segment despite ongoing market declines. Following InBev's sale of the brand to Brands, Inc. in October 2023 for $85 million, production shifted to 's expanded U.S. operations. The transaction included four production facilities associated with the acquired portfolio: Widmer Brothers Brewing in ; 10 Barrel Brewing in ; Breckenridge Brewery in ; and Blue Point Brewing in . These sites, combined with 's pre-existing breweries such as in , , facilitate continued scalable manufacturing to meet demand, though specific volume allocations for Shock Top post-acquisition remain undisclosed in public filings. 's integration emphasizes efficiency across its portfolio, with Shock Top benefiting from the company's growing infrastructure amid a contracting overall U.S. segment.

Marketing and Branding

Campaigns and Positioning

Shock Top has positioned itself as an edgy, unfiltered Belgian-style wheat beer brand, emphasizing bold flavors and a rebellious spirit to appeal to consumers seeking craft-like alternatives to mainstream lagers. Launched in 2006 by Anheuser-Busch, the brand adopted the "Wedgehead" mascot—a stylized monk with a distinctive mohawk haircut—to convey irreverence and approachability, differentiating it from both corporate giants and overly pretentious craft competitors. This positioning targeted younger, adventure-seeking drinkers through unpretentious messaging that highlighted the beer's spiced witbier profile without the snobbery associated with some craft segments. Early campaigns leveraged thematic stunts to build buzz. In 2012, Shock Top ran an "End of the World" promotion tied to the calendar , branding itself as "The Official of the End of the World" with chili-infused variants and apocalyptic-themed events to capitalize on cultural hype. A 2014 digital video series mocked craft beers for "trying too hard," positioning Shock Top as refreshingly straightforward amid industry pretension. Experiential efforts included large-scale crop installations and branded vehicles, such as customized VW Bugs featuring the mohawk motif, to create memorable, shareable encounters at events. By 2017, under , a major refresh introduced vibrant packaging and summer-freedom campaigns, including ads with a digital-first strategy that amplified the Wedgehead's voice for irreverent commentary, reversing sales dips through increased visibility. Post-2023 acquisition by Brands, campaigns shifted toward partnerships like the 2024 University of athletics sponsorship, immersing fans in game-day activations to expand reach among college audiences. A 2025 rebrand under featured updated logos, packaging, and integrated marketing aimed at "shocking a ," with seasonal tie-ins and bold visuals to reinvigorate appeal amid competition.

Distribution and Market Reach

Shock Top is distributed nationwide in the United States through a network of regional beer wholesalers and distributors, including Ben E. Keith, Griffin Beverage Company, and Hand Family Companies, which handle delivery to retailers such as supermarkets, liquor stores, and bars across multiple states like , , , and others. Production and shared distribution channels are concentrated in facilities in and , enabling broad availability of core products like Belgian White in both cans and bottles via platforms like Presto Beer Distributor and Beer Distributor. Following its acquisition by Brands on October 2, , from , Top's distribution infrastructure remained integrated with existing U.S. wholesale networks, with no reported major disruptions, though some noted localized reductions in shelf space or availability in certain markets post-transition. The deal positioned as the fifth-largest U.S. brewer by volume across the acquired portfolio, contributing to an estimated 5% share of the segment, though Top-specific volumes were not separately disclosed. focuses on domestic and on-premise channels, with limited evidence of significant expansion; production hubs emphasize North American markets without confirmed exports to or . The brand's market reach emphasizes accessibility in the competitive U.S. category, where it competes via widespread placement in variety packs and seasonal offerings, supported by Tilray's post-2023 strategy to revitalize packaging and flavors for broader consumer appeal amid a 1% decline in overall volumes in 2023.

Reception and Market Performance

Commercial Successes

Shock Top achieved early commercial traction following its introduction as a seasonal Belgian-style witbier by in February 2006. The brand's core offering secured a in the Belgian White category at the 2006 North American Beer Awards, prompting its promotion to a year-round product and facilitating broader national distribution. This accolade, along with a bronze medal in the same category in 2007, bolstered consumer interest and positioned Shock Top as a competitive entry in the growing segment. The brand experienced significant volume expansion in the early , with production surging 64% between 2011 and 2012, marking it as the fastest-growing in the United States according to data. This growth occurred amid rising demand for flavored, spiced wheat ales, enabling Shock Top to capture market share from traditional lagers and establish a foothold in the craft-adjacent category despite its production by a major brewer. Variant introductions, such as Shock Top Raspberry Wheat—which earned multiple medals at the 2011 North American Beer Awards—further drove sales by appealing to seasonal and experimental preferences. Marketing campaigns emphasizing bold flavors and accessibility contributed to international penetration, notably in where a 2016 "It speaks for itself" initiative elevated Shock Top to the second-largest by volume. Overall, these factors underscored Shock Top's success in leveraging Anheuser-Busch's distribution network to achieve rapid scalability within the premium beer niche during its peak growth phase.

Criticisms and Declines

Shock Top has faced criticism from beer enthusiasts and industry observers for its positioning as a craft-style despite being produced by the multinational , leading to accusations of "craft washing" where mass-market products mimic artisanal branding to appeal to consumers seeking authenticity. This perception was highlighted in consumer surveys indicating that a significant portion mistakenly viewed it as originating from an independent brewer, contributing to skepticism about its quality and innovation compared to true craft competitors. Specific variants have drawn negative reviews for artificial flavor profiles, such as the Honeycrisp Apple Wheat described as overly synthetic and the Twisted Pretzel Wheat criticized for lacking genuine pretzel sharpness or hop balance, rendering it gimmicky rather than refined. Overall taste assessments often note excessive sweetness and a lack of distinct personality, positioning it as inferior to benchmarks like Blue Moon in body and flavor depth. Sales performance began declining notably in 2015, with volume dropping 4.8% year-over-year, a trend that persisted into 2016 amid shifting consumer preferences toward genuine craft options and IPAs. By the second quarter of 2023, Shock Top's dollar sales fell 23.2% year-over-year in off-premise channels, exacerbated by Anheuser-Busch's broader U.S. revenue decline of 10.5% linked to the Bud Light boycott's ripple effects on portfolio brands. This prompted a 2017 effort emphasizing bold packaging and the , which failed to halt the downturn. In August 2023, sold Shock Top along with seven other brands to Brands for an undisclosed sum as part of a strategic cull of underperforming assets, transferring breweries, employees, and to the cannabis-focused company. Post-acquisition, production and distribution challenges emerged, including manufacturing transitions and reduced availability, fueling speculation of potential discontinuation amid Tilray's pivot toward its core sectors. By early 2025, these issues contributed to inconsistent shelf presence, reflecting ongoing market pressures on formerly high-volume "crafty" s.

Sustainability and Corporate Responsibility

Pre-2023 Initiatives under

Under ownership, Shock Top participated in efforts aligned with the parent company's broader commitments, particularly through brand-specific campaigns addressing regional environmental challenges. In August 2015, amid California's severe drought, Shock Top launched the "Shock the Drought" initiative in partnership with , aiming to fund innovative water-saving technologies. The campaign focused on supporting the development and distribution of the Drop-A-Brick 2.0, an upgraded toilet tank insert designed to reduce usage per flush by approximately half a , potentially saving up to 1,500 annually per . Shock Top committed $100,000 in donations to back qualifying projects, with the goal of preventing millions of of loss statewide through widespread adoption. This effort complemented AB InBev's 2025 Sustainability Goals, announced in 2018, which included improving in operations and replenishing used in by at least 100% through local projects. While not tied to Shock Top's processes directly—Anheuser-Busch facilities faced no state-mandated cutbacks at the time—the campaign extended corporate responsibility into consumer-facing conservation, encouraging public participation in drought mitigation. Shock Top continued supporting water conservation post-launch by directing monthly donations to related projects and collaborating with state-based initiatives, though specific outcomes beyond initial funding pledges were not publicly quantified in available reports. These actions reflected AB InBev's emphasis on community-level prior to 2023, without documented brand-specific advancements in areas like packaging recyclability or energy use for Shock Top .

Post-Sale Developments under

Following the October 2, 2023, closure of the acquisition, integrated Shock Top into its U.S. beverage division, contributing to a tripling of the company's overall sales volume from 4 million to 12 million case equivalents in the initial period. This positioned as the fifth-largest producer in the United States by volume, with Shock Top serving as a core brand in the portfolio alongside acquisitions like and Blue Point. 's strategy emphasized leveraging national distribution networks to stabilize and grow legacy brands previously in decline under , amid broader market contraction. In 2024, prioritized product revitalization for Shock Top, reintroducing the Twisted Fate seasonal ale on August 8 after a three-year absence, positioning it as a spiced alternative to beers with flavors of , , and . This move aligned with 's diversification efforts, as the company pursued additional acquisitions, including four craft brands from in September 2024, which added estimated annual sales of $60–80 million and further scaled operations without specific impacts isolated to Shock Top. However, analyses noted persistent sales challenges for 's acquired "macro" brands like Shock Top, which had been declining pre-acquisition and faced ongoing volume pressures in a maturing U.S. favoring premium segments over flavored wheat ales. By May 2025, Shock Top underwent a comprehensive , introducing updated , a refreshed , and new seasonal variants aimed at appealing to younger consumers through modern aesthetics and variety packs. These changes were part of Tilray's broader push to reinvigorate the brand's market positioning, though fiscal reports through mid-2025 indicated that beer segment growth remained modest, with cannabis volatility prompting continued emphasis on beverage diversification rather than outsized gains from individual labels like Shock Top. No independent audits confirmed accelerated volume recovery specific to Shock Top by late 2025, reflecting cautious optimism in Tilray's turnaround narrative amid competitive headwinds.

References

  1. [1]
    Shock Top Brews Up First Major Brand Refresh | Anheuser-Busch
    Feb 26, 2017 · Founded in 2006 with the release of its signature Belgian White ale, Shock Top Brewing Co. creates high-quality, unfiltered Belgian-style wheat ...
  2. [2]
    Tilray Brands Announces Agreement to Acquire Eight Beer ...
    Aug 7, 2023 · Upon satisfaction of customary closing conditions, Tilray will acquire Shock Top , Breckenridge Brewery , Blue Point Brewing Company , 10 Barrel ...
  3. [3]
    Shock Top Craft Beers and LIIT Hard Teas
    Shockingly refreshing beer and hard ice teas, to escape the mundane.LocatorBelgian White 5.2% ABV
  4. [4]
    Shock Top - Anheuser Busch Draught
    SHOCK TOP BELGIAN WHITE is a spiced wheat ale brewed with coriander spice and the peels of three different citrus fruits: orange, lemon, and lime.
  5. [5]
    Shock Top to Create Buzz with Honey Bourbon Cask Wheat
    Mar 10, 2014 · Shock Top Honey Bourbon Cask Wheat is an unfiltered Belgian-style wheat ale featuring the sweetness of honey and the boldness of bourbon.
  6. [6]
    Tilray buys eight Anheuser-Busch-owned craft beer brand
    Aug 7, 2023 · Tilray entered into a definitive agreement with Anheuser-Busch to acquire eight beer and beverage brands: Shock Top,; Breckenridge Brewery ...
  7. [7]
    Tilray Brands Closes Transaction Acquiring Eight Beer & Beverage ...
    Oct 2, 2023 · The Company has closed its all-cash previously-announced acquisition of eight beer and beverage brands from Anheuser-Busch (NYSE: BUD).
  8. [8]
    Anheuser-Busch's Spring Heat Spiced Wheat Brings The Warmth Of ...
    Feb 26, 2006 · Spring Heat Spiced Wheat is an unfiltered Belgian-style wheat ale, which is naturally cloudy. Brewed with orange, lemon and lime peels.Missing: Shock renamed
  9. [9]
    7 Things You Should Know About Shock Top | VinePair
    Apr 29, 2022 · Anheuser-Busch InBev released Shock Top's first variety, originally named Spring Heat Spiced Wheat, in 2006 as a limited seasonal offering. Upon ...
  10. [10]
    Shock Top - Standard Sales Company
    Shock Top is a traditional Belgian-Style wheat ale first introduced in 2006 as a seasonal brew under the name Spring Heat Spiced Wheat.
  11. [11]
    Shock Top's Bottom Line | 2012-11-01 | Brand Packaging
    Nov 1, 2012 · Shock Top, a traditional Belgian-style wheat ale, originated in 2006 under the name Spring Heat Spiced Wheat. The North American Beer ...
  12. [12]
    ANHEUSER-BUSCH Shock Top
    Feb 14, 2008 · Busch's Shock Top, which began as a seasonal in 2006 under the brand name Spring Heat Spiced Wheat, has been available year-round under its new ...Missing: renamed | Show results with:renamed
  13. [13]
    Anheuser-Busch to try — again — to revive flagging Shock Top brand
    Feb 5, 2018 · AB launched Shock Top Belgian White (then called Spring Heat Spiced Wheat) in 2006, following the success of Blue Moon Belgian White Belgian- ...Missing: founding history<|separator|>
  14. [14]
    America's fastest-growing “craft” beer is made by the world's ... - Quartz
    Production of Shock Top surged by 64% between 2011 and 2012, according to data the ratings firm recently collected.
  15. [15]
    Shock Top Family Expands with First Seasonal and Variety Pack
    Aug 14, 2011 · Shortly after the release of Pumpkin Wheat, look for Shock Top's first variety pack, which features four bottles each of Shock Top Belgian White ...
  16. [16]
    Shock Top launches brand refresh | 2017-05-15 - Beverage Industry
    May 15, 2017 · The new packaging will feature a dynamic look with a new logo, hand-drawn graphics and a reinvigorated Wedgehead, it adds. “Shock Top is known ...
  17. [17]
    Anheuser-Busch to Sell 8 Craft Brands to Tilray - Brewbound
    Aug 7, 2023 · In the last 13 weeks (ending June 17), total dollar sales for Shock Top declined -23.2% YoY in NIQ-tracked off-premise channels, according to ...
  18. [18]
    Shock Top rebrands with a fresh look and the return of Wedgehead
    May 12, 2025 · Shock Top was never brewed by a small team of indie brewers. It started as Spring Heat Spiced Wheat, a seasonal witbier brewed by Anheuser-Busch ...Missing: history | Show results with:history
  19. [19]
    Anheuser-Busch 'Crafty' Brands Feud With Craft Brewers
    Nov 16, 2019 · And the brewing giant's own craft brew portfolio is facing challenges. AB InBev's 11 crafty brands grew sales just 1% last year, and sales of ...
  20. [20]
    https://www.wsj.com/business/media/anheuser-busch-selling-shock-top-blue-point-to-cannabis-company-tilray-458a7285
  21. [21]
    Acquisitive Tilray can succeed in testing US craft-beer market
    Aug 14, 2023 · The acquisition of AB InBev assets including 10 Barrel Brewing, Red Hook Brewing and the Shock Top beer brand shouldn't have been, unexpected.
  22. [22]
    Tilray CEO Discusses $85 Million Acquisition of 8 Anheuser-Busch ...
    Aug 9, 2023 · Tilray Brands announced an $85 million all cash deal to acquire eight craft beverage brands from Anheuser-Busch earlier this week.
  23. [23]
    Cannabis king Tilray officially acquires 8 craft beer brands from ...
    Oct 3, 2023 · Shock Top is an award winning traditional Belgian-style wheat ale that was originally introduced in 2006 as a seasonal offering. After taking ...Missing: early | Show results with:early
  24. [24]
    Tilray Brands Acquires Shock Top, Seven Other Beer and Beverage ...
    Oct 2, 2023 · The acquired businesses include Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer ...
  25. [25]
    Shock Top Brewing - Hand Family Companies
    Shock Top is a traditional Belgian-style wheat ale that was originally introduced in 2006 as a seasonal offering.
  26. [26]
    Belgian White - Shock Top
    Shock Top Belgian White - wheat ale with real citrus peels and coriander 5.2% ABV. Shockingly delicious & refreshing for those looking to Shock Your World!
  27. [27]
    Belgian White | Shock Top Brewing Co. - BeerAdvocate
    Belgian White, our spiced, Belgian-style wheat ale, is the pinnacle of refreshment. Brewed with real orange, lemon and lime peels for a smooth, citrusy finish.
  28. [28]
    Tilray Unveils New Offerings: Shock Top Hard Tea, Runner's High ...
    Mar 25, 2024 · This includes adding Shock Top Mango to the year-round lineup with Shock Top Belgian White, and resuming the brand's seasonal program with ...
  29. [29]
    Tilray Brands Breathes New Life into Shock Top with LiiT Hard Tea ...
    Mar 25, 2024 · Nonetheless, Tilray plans to revamp the brand's packaging and add a few expressions to its core lineup, including Shock Top Mango as a year- ...
  30. [30]
    Shock Top Seasonal Variety Beer Same-Day Delivery or Pickup
    Out of stockThis seasonal beer variety pack contains four bright flavors that have between a 4.2% to 5.2% ABV. Enjoy Shock Top grapefruit, lemon or lime beer anytime the ...
  31. [31]
    Introducing Shock Top Choc' Top Winter Combo Pack
    Nov 22, 2013 · Limited edition Shock Top Chocolate Wheat is an unfiltered wheat ale brewed with a blend of chocolate, caramel, and black malts, aged on vanilla ...
  32. [32]
    Shock Top Announces Twisted Pretzel Wheat - Brewbound
    Apr 24, 2014 · Founded in 2006 with the release of its signature Belgian White ale, the Shock Top Brewing Co. creates unfiltered Belgian-Style wheat ales for ...Missing: history | Show results with:history
  33. [33]
    Seasonal Beer Releases - College City Beverage
    The new seasonal releases are Mankato Brewery’s Mad Butcher IPA and Shock Top Pumpkin Wheat Ale.
  34. [34]
    Celebrate the Fall Season with the Return of Shock Top Twisted ...
    Sep 4, 2024 · Yes, one of the brand's most requested beers is back with a vengeance as Shock Top Twisted Pretzel has landed in 6-packs, 12-packs, and on draft.Missing: round | Show results with:round
  35. [35]
    shock top and auntie anne's make it official — beer kneads pretzels
    Sep 3, 2025 · ABOUT SHOCK TOP Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top brews bold, delicious beer that is perfect for those ...
  36. [36]
    Shock Top - Penn Beer
    Before your favorite Shock Top was Shock Top, it was a seasonal brew called “Spring Heat Spiced Wheat”. Using proprietary wheat and brewed with every ounce of ...
  37. [37]
    Shock Top Belgian White
    Shock Top is an unfiltered Belgian-style wheat ale (also known as a "White" or "Wit" beer due to its appearance) that is naturally cloudy with a billowy white ...
  38. [38]
    Shock Top | Romer Beverage
    Shock Top Belgian White is a medium-bodied, unfiltered Belgian-style wheat ale, brewed with orange, lemon and lime peels and coriander.
  39. [39]
    Shocktop Belgian White – Shock Top Brewing Co - Open Food Facts
    May 14, 2022 · Alcohol, 5.2 % vol, 5.2 % vol, -16% ; Fruits‚ vegetables‚ nuts and rapeseed‚ walnut and olive oils (estimate from ingredients list analysis), 0 % ...
  40. [40]
    https://party-kegs.com/products/shock-top
  41. [41]
    Shock Top Belgian White Beer, 22 Fl Oz - Kroger
    Free delivery over $35 30-day returnsShock Top Belgian White, is brewed, with orange, lemon and lime peels and coriander. Allergen Info: Contains Cereals and Their Derivatives.
  42. [42]
    https://www.vinerepublic.com/products/14293591/shock-top-belgian-white
  43. [43]
    Shock Top Welcomes Its Newest Addition... With a Hint of Raspberry
    Mar 14, 2011 · ST. LOUIS (March 15, 2011) - Shock Top Belgian White, a popular offering since it was first introduced as a seasonal beer in 2006, announced a ...<|control11|><|separator|>
  44. [44]
    Shock Top Belgian White Same-Day Delivery or Pickup - Cash Wise
    In stockSo, when life offers you the mundane, the safe, the usual, shock the routine 5.2% alcohol by volume. Ingredients. Wheat, Citrus Peels, Coriander. Directions.
  45. [45]
    Shocktop is being made at Tilray's Sweetwater brewery in Atlanta ...
    Mar 2, 2025 · Shocktop is being made at Tilray's Sweetwater brewery in Atlanta, GA (and tastes better than when AB made them in St. Louis, MO). Discussion.
  46. [46]
    Big Beer Craft: Volume Declines 5%, to 8.2 Million Barrels, in 2020
    May 28, 2021 · As for A-B's Shock Top brand, the brand lost -25% of its production in 2020, to 240,000 barrels. The Belgian white beer brand has dropped 660, ...<|separator|>
  47. [47]
    Annual Craft Brewing Industry Production Report
    Apr 16, 2024 · Collectively, small and independent brewers produced 23.4 million barrels of beer in 2023, a decline of 1.0% from 20223, though craft's overall ...Missing: Shock | Show results with:Shock
  48. [48]
    New Shock Top Video Campaign Calls Out Craft Beers for “Trying ...
    Jul 9, 2014 · New Shock Top Video Campaign Calls Out Craft Beers for “Trying Too Hard” If you needed another clue that craft-beer-pretender Shock Top is the ...
  49. [49]
    Shock Top Beer: Marketing For End Times - Fast Company
    Feb 22, 2012 · Here, our end times provide the backdrop and the strategic underpinnings of a new campaign for Shock Top, a Belgian ale brand owned by Anheuser- ...
  50. [50]
    Shock Top Brews With Chili For End Of The World
    Jun 29, 2012 · Introducing Shock Top End Of The World. The beer of course alludes to 2012 being the earth's last dance. In a dramatic departure from ...<|separator|>
  51. [51]
    Experiential Marketing: Shock Top Beer - Elevation Brands
    Experience the immersive experiential outdoor marketing campaign that brought Shock Top beer into the spotlight and captivated audiences.<|separator|>
  52. [52]
    Shock Top (Anheuser Busch): Unfiltered Talk - WARC
    The biggest problem Shock Top had to overcome was that 60% of Americans had never heard of the brand. Given the growth of the category and Shock Top's decline ...
  53. [53]
    Shock Top Pours the Perfect Craft Beer Partnership With ... - Learfield
    Aug 14, 2024 · About Shock Top​​ Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top brews bold, delicious beer that is perfect for those ...
  54. [54]
    Shock Top: A Bold Rebrand for a Craft Beer Icon - Nasdaq
    May 8, 2025 · With revamped packaging, a new logo, and an expanded, integrated marketing campaign, Shock Top aims to shock a new generation of beer drinkers with a modern ...
  55. [55]
    Brands | Ben E. Keith - Food Product & Alcoholic Beverage Distributor
    With limited Indian beer options available on the market for the last ... Shock Top is a traditional Belgian-Style wheat ale first introduced in 2006 ...
  56. [56]
    Locations – Griffin Beverage Company
    Please Note – Not All Brands Available In All Counties. Reach out to us ... Beer, Shock Top, Lakefront Brewing, Great Lakes Brewing, Hofbrau, Ludington ...<|separator|>
  57. [57]
    Shock Top Beer Manufacturer: Find Verified Global Suppliers
    Aug 5, 2025 · Key manufacturing hubs include North America, particularly the United States, where established infrastructure supports large-scale brewing ...
  58. [58]
    Buy Shocktop Seasonal 12pk Online | Presto Beer Distributor
    $$14.99 In stock Rating 3.0 (3) Buy Shocktop Seasonal 12pk online from Presto Beer Distributor in Presto, PA. Get Beer delivered to your doorstep or for a curbside pick up from the leading ...Missing: markets | Show results with:markets
  59. [59]
    Shock Top Belgian White Ale 12oz Can 15pk - Roots Beer Distributor
    Shock Top Belgian White Wheat Beer is a spiced Belgian-style wheat golden ale beer that's the pinnacle of refreshment. This light white beer is brewed with ...Missing: markets | Show results with:markets
  60. [60]
    Has shock top been discontinued? : r/beer - Reddit
    Jan 13, 2025 · AB sold it to Tilray in 2023 between declining sales and the Bud Light Boycott. There's production issues and it's going to be harder to get ...What's the difference between Blue Moon and Shocktop? : r/beerShock Top Belgian White: Shockingly Decent : r/beer - RedditMore results from www.reddit.com
  61. [61]
    Anheuser-Busch Sells Off 10 Barrel Brewing, Widmer, Redhook ...
    Once the deal has closed, it is expected to position Tilray as the 5th largest “craft” brewer in the U.S. with 5% craft market share though the ...<|separator|>
  62. [62]
    The 2023 List of Craft Beer's Top Producers Shows Volume Down ...
    Apr 18, 2024 · The top 5 craft beer producers remained the same, with volume down 1.0% to 23.4 million barrels, but market share grew to 13.3%. Athletic ...
  63. [63]
    https://www.ebay.com/itm/383020533512
  64. [64]
    Beer of the Week: Shock Top - Northern Star
    Shock Top won the 2006 Gold Medal and the 2007 Bronze Medal at the North American Beer Awards for the Belgian Wit (White) category. Though Shock Top is a ...Missing: recognitions | Show results with:recognitions
  65. [65]
    Anheuser-Busch Takes Gold, Silver and Bronze at North American ...
    Jun 5, 2011 · Anheuser-Busch brought home 11 medals from the prestigious North American Beer Awards earlier this month, and its newest beer - Shock Top Raspberry Wheat - ...Missing: recognitions | Show results with:recognitions
  66. [66]
    Shopper Innovation Awards: Shock Top literally speaks for itself
    Apr 18, 2016 · Shock Top became the number two wheat beer in Canada over the course of the “It speaks for itself” campaign and successfully broke through the competitive ...
  67. [67]
    75% of Consumers believe Shock Top is from a small Brewer
    Sep 23, 2014 · The brief describes that Shock Top, a brand brewed by Anheuser-Busch, has “the small brewer/craft credentials to compete” with small craft ...
  68. [68]
    Shock Top Honeycrisp Apple Wheat Beer Review - The Beer Babe
    Feb 5, 2023 · While I enjoyed the taste I experienced in this beer, it seemed quite obviously artificial to me.Missing: criticisms | Show results with:criticisms
  69. [69]
    https://www.drinkhacker.com/2016/01/02/review-shock-top-twisted-pretzel-wheat/
  70. [70]
    Shock Top Belgian White Ale | Total Wine & More
    Rating 4.5 (82) Shock Top is an unfiltered Belgian-style wheat ale, which is naturally cloudy. Brewed with orange, lemon and lime peels; the spice of coriander.
  71. [71]
    Beer Review #42: Shock Top Belgian White - Beer in Iowa
    Jan 27, 2011 · Almost an artificial fruit loop cereal flavor is way too sweet for me. This beer just seems to lack its own personality and is instead trying to be a ripoff.Missing: criticisms | Show results with:criticisms
  72. [72]
    Anheuser-Busch sells off 8 brands, including several craft breweries ...
    Aug 7, 2023 · U.S. sales fell by 10.5% in the second quarter from a year earlier, with sales to wholesalers down by 15% and sales to retailers declining by 14 ...
  73. [73]
    Shock Top and Indiegogo Team Up to Shock the California Drought ...
    Aug 12, 2015 · Shock Top is part of the Anheuser-Busch family, which has an impressive history of water conservation and has been dedicated to helping reduce ...<|control11|><|separator|>
  74. [74]
    Shock Top taps water-saving bricks to combat drought - USA Today
    Aug 16, 2015 · Shock Top Brewing Co. has a new twist on the old water-saving trick of putting a brick in your toilet.
  75. [75]
    Shock Top Beer Pours Out Water-Saving Campaign in California
    Aug 13, 2015 · A-B InBev's production facilities have not been subject to any state-mandated water cutbacks, according to the brewer. But the company has been ...Missing: recycling | Show results with:recycling
  76. [76]
    Shock Top, Indiegogo Partner to Shock the California Drought
    Aug 14, 2015 · Through its “Shock the Drought” campaign, Shock Top will donate each month to innovative water-conservation projects on Indiegogo's fundraising ...Missing: InBev | Show results with:InBev
  77. [77]
    AB InBev launches 2025 Sustainability Goals and 100+ Accelerator ...
    Mar 21, 2018 · 21 March 2018: Anheuser-Busch InBev (AB InBev) commits to 2025 Sustainability Goals in smart agriculture, water stewardship, circular packaging, ...<|separator|>
  78. [78]
    Water Stewardship - AB InBev
    As the world's leading brewer, we are focused on being part of the solution to water challenges across our communities and value chain.
  79. [79]
    AB InBev teams Shock Top brand with IndieGogo to combat ...
    May 17, 2020 · Moving forward, Shock Top has stated on its Shock the Drought FAQ that it will be working with California-based water conservation efforts like ...
  80. [80]
    Shock Top beer opens CSR campaign to help California save water
    Shock Top is donating $100,000 to the new product, which saves a half-gallon of water with each flush, resulting in 50 gallons saved per week and about 1,500 ...Missing: recycling InBev
  81. [81]
    Cannabis seller Tilray broadens footprint in the brewery business ...
    Oct 2, 2023 · The cannabis company Tilray expanded its position in the craft brew industry, completing the acquisition of eight beer brands from Anheuser-Busch.
  82. [82]
    Is Tilray Brands' Craft Beer Bet 'Real Smart or Real Dumb'? | VinePair
    Dec 6, 2024 · At present, national sales numbers don't look so good for Tilray's former macro brands, many of which were in decline when the firm acquired ...
  83. [83]
    Move Over Pumpkin Spice, Shock Top Reclaims Autumn ... - Tilray
    Aug 8, 2024 · After a three-year hiatus, the unique seasonal brew is back and here to shake up autumn, with a twist of flavor!Missing: acquisition | Show results with:acquisition
  84. [84]
    Tilray to Acquire 4 Craft Brands From Molson Coors - Brewbound
    Aug 13, 2024 · Tilray Brands announced “a definitive agreement” with Molson Coors Beverage Company to acquire four craft beer brands in its Tenth & Blake division.
  85. [85]
    Shock Top Announces Major Rebranding Effort with New Logo ...
    May 8, 2025 · This transformation includes updated packaging, a new logo, and an enhanced marketing campaign that features bold seasonal flavors alongside ...
  86. [86]
    Is Tilray Brands a Buy Again? Re-Evaluating Its Diversified Business ...
    Aug 4, 2025 · By acquiring craft beer brands like SweetWater and Shock Top, and leveraging a national distribution network, Tilray became the fourth-largest ...Missing: acquisition developments