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Some Good News

Some Good News (SGN) is an American created, produced, and initially hosted by actor and filmmaker in collaboration with producer Allyson Seeger, which debuted on on March 29, 2020, during the early stages of the lockdowns. The program featured curated uplifting news stories submitted by viewers, celebrity interviews, and virtual recreations of communal events such as high school graduations, weddings, and musical performances, aiming to counterbalance pervasive negative media coverage with accessible positivity. The series quickly amassed millions of views per episode through its low-production, home-recorded format, including standout segments like a virtual reunion performance by the original Broadway cast of Hamilton and a mini-reunion with The Office cast members marking the sitcom's 15th anniversary. Notable achievements included fostering community-driven content that highlighted acts of kindness and resilience, such as funding classroom supplies for teachers and surprising viewers with personalized messages from celebrities like Steve Carell, Emma Stone, and Dwayne Johnson. By May 2020, after eight independent episodes, Krasinski sold the format rights to ViacomCBS (now Paramount Global) in a competitive bidding process, transitioning future iterations to their streaming platforms like CBS All Access with new hosts, as he prioritized other film and production commitments. The commercialization drew mixed reception: while praised for its authentic, viewer-engaged that filled a gap in pandemic-era , it faced for shifting from a nonprofit-like effort to a corporate product, with some observers questioning the sincerity of its origins given Krasinski's established connections and the rapid . Post-sale episodes and specials appeared sporadically on ViacomCBS properties, but the original run remains its defining phase, underscoring tensions between independent content creation and industry .

Origins and Premise

Conception During COVID-19 Lockdowns

In March 2020, the United States faced escalating COVID-19 cases, prompting President Trump to declare a national emergency on March 13, which facilitated widespread implementation of lockdowns and stay-at-home orders across multiple states by mid-to-late month. These restrictions, aimed at slowing viral transmission, disrupted routines, closed schools and non-essential businesses, and coincided with intensive media focus on mounting infections, hospitalizations, and fatalities. This environment correlated with early surges in public anxiety, as U.S. adult surveys documented marked increases in anxiety symptoms during the pandemic's initial phase compared to 2019 baselines. John Krasinski, an actor known for The Office, drew personal motivation from witnessing distress among family members and in his community, including his wife's frontline healthcare work, amid the dominance of fear-oriented news cycles. He identified a causal gap where relentless negative coverage exacerbated morale erosion, prompting him to create content emphasizing positive developments to counteract empirically observed mental health declines, such as the rapid onset of heightened anxiety linked to isolation and uncertainty. Krasinski launched Some Good News on March 29, 2020, via , producing the inaugural episode from his home without external funding or production teams to maintain a , accessible format. The series debuted as free, ad-free videos intended to highlight verifiable uplifting stories—such as community acts of kindness and personal triumphs—fostering individual resilience in the absence of government or institutional morale-boosting initiatives. This independent approach directly addressed the lockdown-induced isolation, prioritizing unfiltered positivity over commercial or politicized narratives.

Core Format and Objectives

The core format of Some Good News featured weekly video episodes lasting approximately 20 minutes, presented in an informal news broadcast style from a home-based set. Each installment included curated segments of positive news stories sourced from submissions, focusing on verifiable instances of , such as healthcare worker tributes and innovative local responses to disruptions. These were interspersed with interviews featuring individuals or celebrities highlighting acts of compassion and creativity, often culminating in interactive virtual events like surprise graduations or family reunions to address . The series' objectives centered on delivering empirically grounded uplifting content to offset the predominant negative framing in mainstream coverage of the crisis, which emphasized case counts and restrictions over adaptive successes. Launched on March 29, 2020, following a public call for feel-good stories, it sought to underscore human capacity for mutual support and innovation, thereby enhancing viewer perceptions of personal agency and interconnectedness without promoting specific interventions or activism. In contrast to traditional news outlets' focus on aggregated adverse data, Some Good News prioritized underreported examples of ingenuity, such as community-driven education adaptations or small-scale healthcare improvements, to foster a balanced causal understanding of factors rooted in observable actions rather than opinion-driven narratives. This design avoided policy endorsements, instead relying on of positive outcomes to encourage individual initiative amid collective challenges.

Production Details

Independent Creation and Launch

John independently created and produced Some Good News during the early , filming episodes in his home with a minimal crew consisting primarily of his production partner Allyson Seeger under the Sunday Night banner. The series utilized a do-it-yourself approach, incorporating homemade elements such as sets decorated by Krasinski's children and basic video tools including for remote segments, prioritizing content authenticity over polished production values. Eight episodes were planned and released roughly weekly from March 29 to May 17, 2020, exclusively on the dedicated YouTube channel, allowing for rapid deployment without traditional media infrastructure. This schedule enabled quick iteration based on viewer feedback, with episodes self-financed and edited using accessible software to maintain a low-budget, agile process. The series garnered millions of views organically through YouTube's recommendation algorithms, driven by its unscripted, positive tone free from commercial interruptions or advertiser influence, which contrasted sharply with ad-saturated broadcast news formats. This independence facilitated genuine engagement, as evidenced by high retention rates and shares during a period of widespread public demand for uplifting, uncensored content amid lockdowns. The absence of corporate oversight preserved the project's core appeal, emphasizing viewer-submitted stories and direct host-audience interaction over revenue-driven narratives.

ViacomCBS Acquisition and Aftermath

On May 21, 2020, ViacomCBS announced the acquisition of Some Good News following a competitive bidding war among media companies, with the deal licensing the series for integration into its streaming platform CBS All Access. The agreement ended the show's free availability exclusively on YouTube, where its eight initial episodes had amassed over 100 million views organically during the early COVID-19 lockdowns. John Krasinski, the series' creator and host, justified the sale by emphasizing its origins as a limited initiative intended for only eight episodes, which proved unsustainable amid his existing acting commitments and production demands. He stated that partnering with ViacomCBS would enable ongoing production with professional resources, preserving the show's "emotional fulfillment" for audiences while generating proceeds to support its longevity beyond independent efforts. Krasinski clarified that without the deal, the series would likely conclude abruptly, as self-funding could not scale reliably. Post-acquisition, existing episodes were archived behind CBS All Access's subscription , curtailing their open-access momentum on and requiring viewers to pay for continued availability. Future content shifted to corporate production, with Krasinski stepping away as host to allow new iterations under ViacomCBS oversight, prompting public discourse on how monetization via diminished the project's authenticity and accessibility during a period of widespread economic strain. This transition aligned with CBS All Access's rebranding to Paramount+ in March 2021, further embedding the series within a broader commercial streaming ecosystem.

Key Personnel

Host: John Krasinski

, an American actor, director, and producer, rose to fame portraying the affable salesman on the sitcom The Office from 2005 to 2013, earning widespread recognition for his comedic timing and relatable everyman persona. He later expanded into directing and action-oriented roles, notably starring as CIA analyst in the series starting in 2018 and helming the horror thriller (2018), which he co-wrote, directed, and starred in alongside his wife . This film, produced on a modest $17 million budget, grossed over $340 million worldwide, showcasing Krasinski's adeptness at independent filmmaking and blending tension with family-driven narratives. His career trajectory, spanning lighthearted ensemble comedy to high-stakes genre films, positioned him as a versatile figure with broad audience appeal, unmarred by overt political partisanship in public statements or roles. In Some Good News, Krasinski served as the sole on-camera host, launching the YouTube series on March 29, 2020, during the early stages of COVID-19 lockdowns to curate and deliver uplifting real-world stories amid pervasive negative coverage. Drawing from his established screen presence, he anchored each episode from a home studio setup, reading news clips of acts of kindness, community resilience, and incremental progress against the pandemic, such as healthcare workers' innovations or virtual family reunions. This format aligned with his prior work's emphasis on human-centered storytelling, prioritizing verifiable events over speculative or promotional content. Krasinski personally financed and produced the first several episodes, investing his own resources to maintain creative control and rapid production cycles without external dependencies. His hosting style focused on straightforward narration of sourced positive developments, eschewing celebrity anecdotes or self-aggrandizement in favor of letting the facts of optimism—such as global donation drives or scientific breakthroughs—take center stage, which resonated with viewers seeking empirical counters to crisis fatigue. This approach echoed his independent ethos from projects like , where limited budgets necessitated efficient, story-driven execution.

Guests and Collaborators

High-profile celebrities participated in Some Good News through virtual interviews, performances, and themed segments, often reuniting casts or collaborating on uplifting content tailored to the pandemic context. appeared in the inaugural episode on March 29, 2020, for an interview commemorating the 15th anniversary of , discussing the show's legacy with host , who also starred in the series. , another alum, joined multiple appearances, including a virtual high school prom segment where he contributed to entertainment alongside musicians. The series highlighted virtual reunions and performances by theater and music ensembles. The original cast of , led by , performed "" remotely in one episode, adapting the show's choreography for isolated filming to evoke pre-pandemic theater experiences. Athletes like , the former Red Sox designated , featured in a baseball-themed episode on April 12, 2020, sharing motivational messages amid MLB's suspension due to COVID-19. Culinary collaborators anchored a potluck episode on April 26, 2020, demonstrating recipes virtually: , , , and each prepared dishes, emphasizing home cooking's role in maintaining normalcy. A virtual prom on April 19, 2020, included performances by , the , and , with delivering a weather report in character to add levity. Later specials featured and in a December 2020 holiday edition, focusing on charitable initiatives. Beyond celebrities, collaborators encompassed everyday individuals and community figures whose real-world stories illustrated verifiable acts of and , such as healthcare workers recounting recoveries and frontline efforts without political framing. These selections prioritized apolitical narratives centered on universal human achievements, drawing from submitted anecdotes verified for authenticity to underscore tangible positive outcomes during lockdowns.

Episode Content

Structure of Regular Episodes

Regular episodes of Some Good News adhered to a standardized template, typically spanning 20 minutes, to systematically present verifiable positive developments amid the . The format prioritized curated selections of empirical achievements, such as localized medical advancements or self-organized community support networks, drawn from primary submissions and cross-checked reports to ensure factual grounding over anecdotal hype. These openings transitioned into core segments featuring firsthand accounts from ordinary individuals, corroborated through direct or original documentation, highlighting causal mechanisms like ingenuity and voluntary that drove tangible outcomes. Examples included narratives of families overcoming via practical adaptations or small-scale innovations in , selected for their demonstrable effects rather than emotional appeal alone. This was followed by informal dialogues with celebrity participants, who contributed anecdotes or virtual performances to amplify the themes without overshadowing the evidential focus, maintaining a tone of unscripted camaraderie. Episodes concluded with explicit prompts for audience involvement, urging submissions of locally observed successes via or to sustain a cycle of decentralized, bottom-up contributions over reliance on centralized narratives. This element reinforced the series' mechanism for aggregating real-time, data, with Krasinski noting in broadcasts that viewer-sourced items formed the bulk of content, vetted for authenticity to prioritize causal validity. The overall repetition of this sequence—news curation, verified stories, guest interludes, and participatory close—facilitated consistent viewer retention while filtering for substantive positivity.

Special Events and Highlights

The live virtual prom, featured in Episode 4 of Some Good News and streamed on April 17, 2020, served as a key non-recurring event to compensate for canceled high school traditions amid COVID-19 restrictions. John Krasinski hosted the gathering, incorporating performances and messages from celebrities such as Billie Eilish, the Jonas Brothers, Chance the Rapper, and his The Office co-star Rainn Wilson, while encouraging teen participants to share their prom attire and experiences via submissions. The episode's YouTube upload amassed 6.7 million views, reflecting broad immediate engagement. This directly targeted the peer enforced by lockdowns, which empirical from 2020 linked to elevated risks of anxiety, , and emotional distress among adolescents due to disrupted social structures and closures. By facilitating scalable virtual interaction as a for in-person events, the initiative aimed to provide proximate from such empirically observed effects, with participants reporting shared moments of normalcy in viewer-submitted clips. Additional highlights encompassed Broadway-inspired reunions, such as the original Hamilton cast assembling via Zoom in Episode 2 on April 5, 2020, to perform "Alexander Hamilton" for nine-year-old fan Aubrey, whose scheduled attendance was thwarted by theater shutdowns. Episode 5 extended this approach with a graduation on May 3, 2020, delivering commencement addresses from figures including , , and to honor the , whose rites of passage were curtailed by pandemic measures. These one-off segments replicated irreplaceable communal rituals through remote collaboration, countering the causal disruptions from isolation documented in contemporaneous analyses.

Reception and Metrics

Viewership Data

Individual episodes of Some Good News on YouTube typically amassed between 2 million and 17 million views each during its initial independent run from March to May 2020. The premiere episode, released on March 29, 2020, reached 17 million views. The Hamilton cast reunion in episode 3 peaked at 12 million views. By late May 2020, the series had accumulated over 72 million total views across eight episodes, with 2.5 million YouTube subscribers. In comparison to contemporary late-night programs' digital metrics during the early period, Some Good News outperformed major network shows on ; its 55.8 million views exceeded The Late Show with Stephen Colbert's 36.9 million and ' 5.1 million over a similar timeframe. Following ViacomCBS's acquisition on May 21, 2020, episodes transitioned to the subscription-based CBS All Access (later Paramount+), removing free access and correlating with diminished organic sharing and public viewership transparency. No comprehensive streaming viewership figures were publicly disclosed post-acquisition, though the shift constrained the series' prior broad, no-cost reach.

Critical Evaluations

Critics from various outlets commended "Some Good News" for delivering positive narratives that offset mainstream media's predominant emphasis on deaths and crises, thereby fostering during widespread lockdowns. The series highlighted recoveries, innovations like drive-in graduations, and personal triumphs, which reviewers noted served as an empirical counterpoint to coverage skewed toward negative outcomes, with episodes featuring real-time stories of adaptation and hope. Right-leaning perspectives, including commentary from , valued the program as a rare antidote to fear-driven reporting that exacerbated anxiety, aligning with indicating that intensive amplified emotional distress and hopelessness. Studies documented how such coverage, often prioritizing infection tallies over recovery data, contributed to heightened psychological strain, making initiatives like "Some Good News" a fact-based relief by showcasing verifiable acts of human agency and incremental progress. In contrast, a Times analysis described the series' as "hollow inspiration," contending it sidestepped deeper societal inequities and systemic failures revealed by the , such as disparities in healthcare access. This critique, from an outlet with documented left-leaning institutional biases in topic selection, implied the focus on individual stories evaded collective structural critiques; yet, episodes empirically documented agency-driven solutions, including for medical needs and virtual support networks that bridged gaps in institutional responses. Other reviewers acknowledged its limitations in depth but affirmed its value in promoting verifiable positivity without denying hardships.

Awards and Recognitions

Some Good News received the Webby Special Achievement Award at the 24th Annual Webby Awards on May 19, 2020, honoring its creation and hosting by John Krasinski as a YouTube series delivering uplifting news stories during the early COVID-19 pandemic. The award, presented by comedian Patton Oswalt, recognized the program's innovative use of digital platforms to foster positivity and community engagement under production constraints like remote filming and social distancing. This accolade, selected by the International Academy of Digital Arts and Sciences, emphasized measurable impacts such as rapid audience growth and viral sharing metrics rather than traditional viewership alone. No further major industry awards or nominations, such as Emmys or Streamys, were documented for the series.

Controversies and Criticisms

Backlash Over Commercial Sale

The announcement of the sale of Some Good News to ViacomCBS on May 21, 2020, following a competitive bidding process, triggered widespread criticism from viewers who viewed the series as a , community-driven initiative incompatible with corporate ownership. Fans expressed dismay on platforms, accusing Krasinski of monetizing a project born from , with comments labeling the move a "sellout" that prioritized profit over the free, accessible ethos established on . This sentiment reflected a that the deal undermined the implicit promise of independence, as the series had amassed over 1.5 million subscribers without commercial interruptions. Public backlash intensified through online discourse, including calls on and to disengage from future iterations, with users arguing the acquisition betrayed the "DIY at-home" origins and risked diluting authentic positivity under network constraints. While no large-scale petitions emerged, the volume of negative reactions—evident in trending hashtags and forum threads—highlighted tensions between volunteer-driven content and , though such platforms often amplify vocal minorities over broader audience data. In response, Krasinski addressed the controversy on May 27, 2020, stating the series' rapid growth exceeded quarantine-era feasibility, requiring a professional infrastructure he could not sustain personally amid commitments to projects like , without incurring financial ruin from expanded staffing and production demands. He emphasized the sale enabled continuation with ViacomCBS resources, preserving the core mission while acknowledging the impracticality of indefinite solo operation, a rationale rooted in resource constraints rather than ideological shift. This defense underscored causal trade-offs: independence fostered initial virality but limited longevity, whereas commercialization traded accessibility for institutional support, though of personal enrichment overlooked disclosed sustainability challenges. Post-sale integration into CBS All Access (later Paramount+) imposed a subscription , curtailing free availability and prompting anecdotal reports of diminished reach, as the platform's model restricted exposure compared to open-access uploads that had driven . Absent granular metrics, the shift illustrates a realistic pivot from ad-hoc viability to structured viability, where backlash overlooked empirical limits of non-commercial scaling during prolonged crises, yet validly questioned whether corporate oversight might erode the unfiltered optimism that defined early episodes.

Critiques of Content Approach

Critics from outlets have argued that Some Good News (SGN) exemplified a superficial form of , prioritizing feel-good anecdotes over engagement with underlying structural problems intensified by lockdowns, such as widening economic inequalities and policy-induced hardships affecting low-income households. For instance, commentators likened the series to "Upworthy-style" content that fosters passive optimism without prompting systemic critique or action against government-mandated restrictions that exacerbated rates, which peaked at 14.8% in the U.S. in 2020. This approach, they contended, risked cultivating complacency by diverting attention from causal factors like prolonged business closures, which contributed to over 20 million job losses in the U.S. by mid-2020. In response, proponents, including those from conservative perspectives, highlighted SGN's role in countering dominant media narratives saturated with negativity, thereby disrupting what they viewed as a monopoly on fear-driven coverage that amplified lockdown compliance without balanced scrutiny. Empirical evidence supports short-term psychological benefits of positive media consumption, with studies during the COVID-19 era showing that exposure to uplifting content reduced negative emotions and bolstered emotional resilience, potentially mitigating acute stress responses akin to PTSD precursors. For example, research indicated that positive news interventions lowered anxiety and enhanced coping mechanisms, contrasting with negative news that diminished positive affect and resilience. However, balanced analyses acknowledge limitations, noting that while positive media yields immediate mood elevations—such as decreased distress in experimental settings—sustained reliance on escapist formats may foster long-term inaction or diminished vigilance toward unresolved crises, as dysfunctional escapism has been linked to heightened negative affect over time. No large-scale longitudinal data specifically on SGN exists, but broader pandemic media studies suggest that selective positivity, without integration of challenges, could inadvertently prolong societal adaptation delays by prioritizing temporary relief over enduring problem-solving.

Legacy and Extensions

Merchandise Initiatives

In May 2020, John Krasinski collaborated with the e-commerce platform Sevenly and PepsiCo to introduce "Some Good Merch," an online store offering apparel and accessories tied to the Some Good News series. The collection launched around May 26, featuring items such as t-shirts, cotton face masks priced at $20, sticker packs, tumblers, and bundled "Give Bags" containing multiple t-shirts in totes for $39.99. Designs drew from fan-submitted artwork depicting Krasinski and optimistic motifs, alongside a limited-edition Pepsi logo hand-drawn by Krasinski's daughters with actress Emily Blunt. All merchandise was produced using sustainable materials, with free shipping on orders over $80 and initial promotions like a 20% discount on stickers. Proceeds directly funded COVID-19 relief initiatives, supporting nonprofits including for medical supply distribution, the Restaurant Employee Relief Fund for out-of-work hospitality staff, for food aid, and for youth programs. The Starbucks Foundation pledged to match consumer donations up to $1 million, amplifying the charitable impact. In parallel, donated $3 million to the Restaurant Employee Relief Fund as part of the broader campaign, aiding restaurant workers affected by pandemic shutdowns. This merchandise effort aligned with the series' aim to foster upliftment by converting voluntary purchases into tangible aid for pandemic-hit sectors, though it marked a shift toward structured commercialization via corporate partners, contrasting the initial ad-free format. Face masks generated additional value through donations to the Global Smile Foundation for frontline medical personnel. The initiative's outcomes demonstrated direct causal benefits for relief organizations, with no publicly reported shortfalls in fund allocation to verified causes.

Broader Cultural Influence

The launch of Some Good News in March 2020 exemplified a response to the saturation of crisis-oriented pandemic coverage, drawing over 5 million subscribers within weeks by prioritizing uplifting stories and celebrity-led virtual events. This independent initiative by highlighted the potential for non-institutional creators to address gaps in mainstream media's morale-sustaining role, fostering public discourse on the psychological toll of unrelenting negative reporting. Post-2020, Some Good News contributed to a measurable uptick in positive news experimentation across outlets, with organizations like Positive News expanding coverage of constructive responses, racial initiatives, and sustainable practices amid heightened audience demand for balanced narratives. Such efforts reflected a broader, if fleeting, shift toward incorporating "good news" segments to mitigate news fatigue, as evidenced by surging interest in uplifting content during the crisis—though empirical data indicate this did not fundamentally alter the dominance of adversarial, crisis-driven in subsequent years. By 2025, Some Good News endures primarily as a quarantine-era artifact rather than a catalyst for permanent media reform, with no evidence of major revivals or sustained series emerging from its model. Its influence lingers in niche positivity movements and occasional homages, underscoring how individual-led formats can temporarily elevate societal morale without relying on or endorsing top-down policy responses like extended lockdowns.

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