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Super.com

Super.com is a San Francisco-based company that operates as an all-in-one savings , enabling users to access discounted bookings, cashback rewards, cash advances, credit-building tools, and everyday purchase savings through a single mobile platform. Originally founded in 2016 in , , as Snapcommerce by entrepreneurs Hussein Fazal and Henry Shi, the company initially focused on providing discount reservations via mobile messaging services like and . In October 2022, Snapcommerce rebranded to Super.com to reflect its expansion beyond into broader offerings, including the launch of SuperCash, a no-credit-check card that provides up to 10% rewards on and transactions. The accompanied the acquisition of the Super.com domain and aimed to enhance brand recognition while integrating savings with financial empowerment tools. Super.com has grown rapidly, serving over 30 million users worldwide, generating more than $2 billion in total sales, and delivering over $200 million in direct savings to customers. Backed by $266 million in venture funding as of 2025 from investors including iNovia Capital and Lion Capital, the company reported 261% revenue growth from 2021 to 2023, earning it the 11th spot on the ' list of fastest-growing companies in the in 2024. With approximately 364 employees as of 2025, Super.com continues to emphasize its mission to democratize access to rewards and financial tools for everyday consumers.

Overview

Founding and operations

Super.com was founded in April 2016 by Hussein Fazal, who serves as CEO, and Henry Shi in , . The company initially concentrated on developing technology-driven consumer services, beginning with an AI-powered platform for discovering travel deals. Headquartered in , Super.com employs just over 200 people as of mid-2025. By 2024, the platform had attracted over 30 million users worldwide and processed more than $2 billion in total sales. A key operational metric is the delivery of over $200 million in direct savings to its users. These figures underscore the company's scale in providing value through efficient, tech-enabled transactions. Over time, Super.com has expanded its scope beyond its initial travel focus to encompass a broader array of savings-oriented services under its current branding.

Mission and company values

Super.com's mission is to democratize access to rewards and savings, enabling users to save more, earn more, and level up their lives by putting additional money in their pockets. This purpose underscores the company's commitment to financial empowerment, positioning its all-in-one app as a tool for everyday users to gain greater control over their finances through accessible savings and rewards opportunities. The company's core values, refreshed in following input from over 160 employees, guide its operations and culture. These principles include: Same Goal, One Team, emphasizing collective success over individual egos; Be An Owner, promoting accountability and determination in outcomes; Open, Transparent & Respectful, fostering knowledge sharing and empathetic communication; Data Driven, relying on experimentation and user insights for decision-making; Move Fast With Intention, encouraging resourceful iteration and minimal rework; and Make Impact, focusing on meaningful contributions to customers, personal growth, and the broader world. These values align with Super.com's mission by prioritizing user-centric innovation, such as integrating features to directly enhance financial well-being.

Products and services

Travel offerings

Super.com's offerings center on facilitating and broader bookings through innovative, user-friendly channels. Initially developed as SnapTravel in , the core service enabled reservations via , WhatsApp messaging, and a dedicated , emphasizing a conversational, mobile-first interface to simplify the booking process for users on the go. Key features include discounted rates on accommodations, typically offering 30-50% savings compared to standard prices, backed by a price match guarantee to ensure competitive pricing. Bookings also integrate with loyalty programs, allowing users to earn points and rewards from participating hotel chains while accessing exclusive deals through Super.com's own Super+ membership, which provides up to 10% on eligible purchases. Over time, the platform expanded to encompass flights—enabling direct search, comparison, and booking—and bundled packages. On , 2025, Super.com launched its comprehensive global flight booking service, featuring ultra-low fares with a price match guarantee, real human support for bookings and changes, and Super+ perks including 5% off select fares (up to $20 per ticket) and up to $50 in rewards per trip. This evolution drove cumulative sales exceeding $2 billion by 2024. This has grown the user base to over 30 million, fueled by the emphasis on accessible, savings-oriented mobile experiences that prioritize and . These options synergize briefly with Super.com's financial tools to enable bundled savings on trips combined with cashback rewards.

Financial tools

Super.com's financial tools emphasize accessibility and empowerment for users seeking alternatives to traditional banking. These services, integrated into the company's , provide options for short-term and long-term improvement without stringent eligibility requirements. Launched as part of the company's expansion into in , these tools aim to support everyday users, including those with irregular income streams like gig workers, by offering flexible financial solutions. A key offering is the cash advance feature, which allows eligible users to access up to $250 instantly through the , with no interest charges, no late fees, and no impact on credit scores. To qualify, users must link a demonstrating positive balances and recurring deposits, along with a valid ; funds can be transferred via standard (free, 2-3 business days) or expedited delivery (with a small for same-day access). This tool bypasses traditional credit checks, making it suitable for immediate needs without long-term debt obligations. Complementing the cash advance is Super.com's credit-building program, centered on the SuperCash secured (now known as the Super.com Card), issued by . Users deposit funds to set their , enabling purchases that report as on-time payments to major bureaus—TransUnion, Experian, and Equifax—typically between the 10th and 15th of each month upon opt-in. The card features 0% APR, no annual fees, no minimum balance, and 1% unlimited on eligible transactions, helping users build or improve credit scores through routine app-based activity. Real-time VantageScore tracking (ranging from 300 to 850) is available within the app to monitor progress. These financial tools were recognized for their innovative approach to democratizing and when Super.com was named to the Fintech 50 list in 2023, highlighting the company's pivot toward comprehensive solutions. By embedding these features within a broader savings , Super.com aligns its financial offerings with its mission to enhance user financial wellness.

Savings and rewards programs

Super.com offers rewards on a wide range of purchases and everyday items, enabling users to earn rebates through the app's integrated and features. This provides users with access to over 1 million ways to save on daily expenses, such as groceries, , and select services, by partnering with retailers to deliver percentage-based returns directly to user accounts. In 2023, Super.com launched the Super+ membership, a premium subscription service costing $15 per month that unlocks enhanced savings and exclusive deals across categories. Members receive 1% on all purchases made with the Super.com Card and 10% on eligible bookings, along with priority access to discounts on gas, prescriptions, entertainment, and more. The platform incorporates gamified earning mechanisms to encourage user engagement, allowing individuals to earn rewards through app-based activities like , completing tasks, and participating in paid surveys. These features are complemented by programs that tie rewards to transaction volumes, offering escalating rates and bonuses for frequent use, which extend benefits across and financial activities without delving into product-specific . By 2024, Super.com's combined rewards initiatives had generated over $200 million in total user savings, demonstrating the scale of its impact on consumer finances.

History

Launch as SnapTravel

SnapTravel was founded in April 2016 by Hussein Fazal and Henry Shi as a pioneering chat-based service for hotel bookings, enabling users to discover and reserve accommodations through conversational interfaces on messaging platforms such as , , and . The platform leveraged a hybrid model of and human agents to facilitate interactions, allowing travelers to specify preferences like location, dates, and budget in a format rather than navigating complex websites or apps. This approach aimed to disrupt the traditional online travel booking process by prioritizing simplicity and immediacy, positioning SnapTravel as an early innovator in message-driven commerce within the hospitality sector. In July 2016, shortly after its inception, SnapTravel secured $1.1 million in seed funding led by Lightbank and Bee Partners, with additional backing from angel investors including Peter Kern, former of . The capital was primarily allocated to developing the underlying infrastructure, including enhancements to its -driven recommendation engine and integrations with hotel suppliers for real-time inventory access. This early investment enabled the company to scale its conversational capabilities, ensuring seamless handling of user queries across multiple channels without requiring app downloads. By 2017, SnapTravel experienced rapid user adoption, particularly in , where its headquarters and San Francisco operations facilitated strong among tech-savvy travelers. A key growth milestone that year was the expansion of chat integrations to include and alongside Facebook Messenger, which broadened accessibility and contributed to over $1 million in revenue within the first 15 months. These developments solidified SnapTravel's focus on conversational as a core differentiator, setting the stage for its evolution into a broader platform.

Rebranding and expansion

In October 2022, Snapcommerce, the parent company of SnapTravel, underwent a significant to Super.com, reflecting its evolution from a travel-focused platform to a broader savings . This change included the acquisition of the premium domain name, which aligned the more closely with its expanded mission of delivering everyday savings across multiple categories. The was announced alongside the relocation of headquarters from to , emphasizing a strategic pivot toward a more comprehensive consumer finance ecosystem. Prior to the rebrand, in March 2021, Snapcommerce secured $85 million in a Series B led by Inovia Capital and Lion Capital, which provided the capital necessary to scale operations and explore new verticals, including early steps toward integration. This investment, described as a growth to enhance capabilities, supported the company's rapid expansion and positioned it for diversification beyond deals. The contributed to a valuation increase and enabled investments in technology that would later underpin the offerings. Following the rebrand, Super.com branched into by launching SuperCash, a designed to help users build through everyday spending while earning rewards on purchases. This move marked the company's entry into , complementing its existing travel and shopping savings features with tools for management, such as credit-building and reduction options. The broader savings app now integrated these elements to offer a unified platform for consumer value across sectors. In recognition of its explosive during this period, Snapcommerce was ranked 5th on Deloitte's 2021 Technology Fast 500 list for , based on a rate exceeding 10,000% from to 2020, and it topped Deloitte's Technology Fast 50 as the fastest-growing company in the region. This accolade highlighted the company's momentum leading into the and expansion phase.

Recent developments

In April 2023, Super.com secured $85 million in Series C funding, comprising $60 million in equity led by Inovia Capital and a $25 million credit facility to support product scaling and market expansion. In 2024, the company was recognized as the 11th fastest-growing business in the Americas by the Financial Times and Statista, based on revenue growth metrics from 2019 to 2022. Building on these achievements, Super.com launched its Super+ premium membership program in , providing subscribers with enhanced savings on travel, financial tools, and exclusive perks for a monthly fee of $15. By late , the platform had already processed over $2 billion in total sales worldwide, reflecting robust user adoption across its offerings. As of 2025, Super.com had expanded its workforce to approximately 364 employees, emphasizing remote-first operations and talent growth to fuel ongoing innovation. The company also conducted surveys on gig workers in America, exploring trends in benefits, challenges, and economic impacts to inform its earnings and savings features tailored for this demographic. However, Super.com has faced customer complaints regarding booking issues, hidden subscription fees, and service reliability, as documented by the .

Funding and investments

Early funding rounds

SnapTravel secured its initial capital through a $1.2 million seed round in July 2016, led by investors Lightbank and Bee Partners. This funding enabled the development and launch of the company's prototype for a chat-based booking service, which integrated AI-driven chatbots with human agents to facilitate conversational commerce in travel. Building on this foundation, SnapTravel raised $8 million in an initial Series A round in July 2017, led by iNovia Capital with participation from existing backers Lightbank, Bee Partners, and new investor Hedgewood. The investment was directed toward advancing machine learning features for the chatbot and scaling product development to improve booking efficiency via messaging platforms like SMS and Facebook Messenger. In December , SnapTravel extended its Series A with an additional $13.2 million from investors including celebrity backer , bringing the total for the round to $21.2 million. These early rounds, totaling around $22.4 million before , concentrated on refining the core conversational and expanding travel offerings. This funding laid the groundwork for subsequent raises that have accumulated over $190 million in total investment.

Major investments and acquisitions

In March 2021, Super.com (then operating as Snapcommerce) secured an $85 million Series B funding round, co-led by Inovia Capital and Lion Capital. This investment supported the company's expansion into new product verticals, including enhanced travel and shopping features. The company's growth continued with an $85 million Series C round (including $60 million in equity and $25 million in credit facility) in April 2023, again led by Inovia Capital, with participation from Acrew Capital and individual investors such as president and NBA star . These rounds have contributed to a total of over $190 million in funding raised to date, bringing notable backers on board to fuel initiatives and user acquisition efforts. Super.com has pursued strategic acquisitions to bolster its technology and domain presence. In December 2021, it acquired Daily Steals, a daily deals platform, to accelerate the development of its deals . Ahead of its October 2022 rebranding from Snapcommerce, the company purchased the Super.com domain name for an undisclosed amount, enhancing its branding as a comprehensive savings . Funds from these investments have primarily been directed toward product development, such as credit-building tools, and scaling user acquisition across , , and rewards offerings.

Leadership and recognition

Key executives and board

Super.com's leadership is headed by co-founders Hussein Fazal and Henry Shi, who bring extensive experience in technology and entrepreneurship to guide the company's focus on building a comprehensive savings and earnings super app. Hussein Fazal serves as Co-Founder and Chief Executive Officer, with a background as a serial entrepreneur; he previously founded AdParlor, a digital advertising platform that achieved over $100 million in revenue and an eight-figure exit, and holds a degree from the University of Waterloo. Henry Shi, also a Co-Founder and board member (previously CTO and COO), emphasizes technology and product innovation; a University of Waterloo alumnus and former Google software engineer, he has driven Super.com's mobile commerce and AI integrations since its inception. The executive team includes key leaders overseeing finance, technology, and product verticals, reflecting a blend of , , and expertise that supports the company's vision of delivering everyday savings through diverse offerings. Daniel Weisenfeld is , bringing over 25 years of experience in international transactions for global brands like , , and ; he holds a and has been instrumental in Super.com's funding rounds and margin improvements. Ryan Fox serves as , having previously led as VP at Super.com for six years; a graduate, he focuses on AI transformations and scalable tech infrastructure. Clem Bason is of , with three decades in online ; he was formerly CEO of goSeek and DealBase , specializing in booking innovations. Rick Galasieski acts as of Financial Products & Earnings, leveraging his payments and expertise to expand features like cash advances and rewards; he has driven partnerships for innovative payment solutions at Super.com. The board of directors comprises industry veterans who provide strategic oversight aligned with Super.com's mission to empower users with savings tools, drawing from , consumer products, and tech product leadership. In addition to co-founders Fazal and Shi, members include Arsenault, Co-Founder and Partner at Inovia Capital, with over 25 years in Canadian tech investing and operations, including leading Super.com's Series C round. Sherif Guirgis, CEO of Violet Grey (a luxury beauty retailer), is a investor who joined the board to support consumer-focused growth strategies. Sanchan Saxena, SVP and General Manager at (formerly VP Product at , , and ), was appointed in 2023 for his expertise in scaling product-led companies. This diverse board fosters innovation in Super.com's savings ecosystem, emphasizing user-centric financial and travel solutions.

Awards and published research

Super.com has received several notable recognitions for its growth and innovation in the and travel sectors. In 2023, the company was included on ' Fintech 50 list, which highlights the most promising private companies transforming the financial landscape through . Earlier, in 2021, as Snapcommerce, it ranked 5th on Deloitte's Fast 500, a ranking of the fastest-growing tech companies based on revenue growth over three years, and was also named Canada's fastest-growing company in Deloitte's Fast 50. In 2022, Super.com ranked 35th on Deloitte's Fast 500, with 4,617% revenue growth from 2018 to 2021. Additionally, in the 2023 ranking of the Americas' Fastest-Growing Companies, Super.com placed 11th, determined by absolute revenue growth from 2019 to 2022 among independent companies with at least $100,000 in revenue in 2019. The company has also produced and published through surveys and reports that provide insights into behaviors and economic trends. In early 2024, Super.com released findings from a survey exploring the rise of gig workers in , revealing that 50% of respondents reported improved from gig work, while highlighting challenges like multiple job holdings and lack of benefits. This study, based on responses from over 1,000 Super.com customers (U.S. adults), underscores the growing reliance on flexible work amid economic pressures. Complementing this, Super.com's 2024 analysis of travel patterns identified road trips and staycations as dominant trends for budget-conscious s, with data showing a surge in domestic bookings driven by cost savings and convenience. Super.com maintains an active and featuring reports on , travel trends, and financial tips, such as strategies for maximizing rewards on everyday purchases and navigating seasonal travel deals. These publications often draw from internal and user surveys to offer practical guidance. For instance, community-focused studies have examined how savings programs support local economies and user financial wellness. Overall, these efforts have contributed to over $200 million in direct savings for users, a frequently highlighted in industry recognitions of the company's impact.

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