The Declaration
The Declaration is the fifth studio album by American singer-songwriter Ashanti. It was released on June 3, 2008, through The Inc. Records and Universal Motown Records.[1] The album was produced primarily by Ashanti, Jermaine Dupri, and Rodney "Darkchild" Jerkins, among others, and features guest appearances from rappers Ja Rule and Lloyd.[1] The Declaration debuted at number six on the US Billboard 200 chart, selling 86,000 copies in its first week, marking Ashanti's lowest first-week sales at the time.[2] As of September 2008, it had sold over 230,000 copies in the United States.[2] The album spawned three singles: "The Way That I Love You", which peaked at number two on the US Hot R&B/Hip-Hop Songs chart; "Body on Me" featuring Nelly and Akon; and "Good Good".[1] Upon release, The Declaration received mixed reviews from music critics, who praised Ashanti's vocals but criticized the production and lack of innovation.[3]Background and recording
Development
The Declaration marked Ashanti's fifth studio album and served as her final release under The Inc. Records, signaling a pivotal moment in her career as she sought to assert greater creative control.[4] In a 2008 interview, Ashanti explained that the project's title reflected her desire to "declare my independence" after navigating label challenges and personal maturation during a four-year gap since her previous album, Concrete Rose (2004).[5] She emphasized handling the album "completely on my own," executive producing it from inception to completion, including the selection of every producer, song, and feature.[5] The album's conception was deeply influenced by Ashanti's personal life changes, including reflections on her strengths, weaknesses, and broader experiences, which she channeled into her songwriting.[5] During pre-production, which began in earnest around 2007, Ashanti collaborated closely with producer L.T. Hutton, with whom she had been working for nearly a year to shape the album's direction.[5] This period involved initial songwriting sessions where she drew from "life experiences" to evolve beyond her earlier R&B-focused sound, incorporating more contemporary R&B and pop elements to convey maturity and freedom.[5] Key decisions in development included enlisting prominent producers such as Jermaine Dupri and Rodney "Darkchild" Jerkins to blend polished, radio-friendly tracks with introspective themes.[1] Ashanti specifically chose these collaborators to support her vision of growth, stating that she reacted enthusiastically to beats like those from Hutton, which inspired immediate creative responses.[5] This strategic selection underscored her intent to transition toward a more autonomous and sonically diverse project.Recording process
The recording of Ashanti's fifth studio album, The Declaration, spanned from 2007 to early 2008, following a four-year hiatus after her previous release, Concrete Rose (2004).[6] Sessions took place across multiple studios to accommodate the artist's schedule and collaborations, including Studio Center Recording in Miami, Florida; the Record Plant in Los Angeles, California; 2nd Floor Studios in Atlantic City, New Jersey; Southside Studios in Atlanta, Georgia; and Quad Recording Studios in New York City.[7] This multi-location approach allowed for work with a diverse roster of producers, such as Jermaine Dupri in Atlanta and Rodney "Darkchild" Jerkins in Atlantic City, while Ashanti executive produced the project herself, overseeing creative and logistical elements.[8][6] Key collaborations during recording included guest appearances by Robin Thicke on the track "Things You Make Me Do," where the duo recorded together to capture a playful, duet-style dynamic, and Akon, who not only produced but also featured on "Body on Me" alongside Nelly, blending R&B with hip-hop elements in sessions that emphasized rhythmic interplay.[9] LT Hutton produced several key tracks, contributing to over 50 recorded songs before final selections were made, with Ashanti noting his humorous and grounded approach facilitated efficient workflow.[6] Other producers like Babyface (on "Mother") invested significant time, reportedly spending up to two years refining contributions, which extended the process but ensured polished outputs.[10] Production faced several challenges, including scheduling conflicts with high-profile producers amid Ashanti's acting commitments in films like John Tucker Must Die (2006) and Resident Evil: Extinction (2007), as well as broader industry shifts.[8] A major hurdle was the label transition from Murder Inc. Records—plagued by legal and financial issues involving Irv Gotti—to Universal Motown, which Ashanti managed independently, navigating politics and economic pressures during her extended absence from music.[6][11] These obstacles led to multiple track revisions, with early demos like "Switch" and "Hey Baby" ultimately discarded to align with the album's cohesive vision.[6] Final mixing occurred at facilities such as Brandon's Way Recording Studios in California and 2nd Floor Studios, handled by engineers including Jhon Marie and Paul Boutin, while mastering was completed in spring 2008 to prepare for the June 3 release date.[7] This phase refined the 13-track lineup, balancing contemporary R&B production with live instrumentation to achieve a mature sound reflective of Ashanti's growth.[8]Musical content
Style and composition
The Declaration is primarily a contemporary R&B album that blends pop, hip-hop, and soul influences, signaling a maturation in Ashanti's sound through an emphasis on mid-tempo arrangements and introspective grooves.[1] This evolution departs from the lighter, more upbeat pop-R&B of her prior releases, favoring smoother, layered productions that highlight her vocal range and emotional delivery.[12] Instrumentation across the album prominently features keyboards, strings, and rhythmic beats, creating a lush, atmospheric backdrop. For instance, the lead single "The Way That I Love You" employs a descending piano arpeggio, guitar accents, horns, and steady percussion to drive its midtempo ballad structure, evoking a sense of simmering intensity.[12] Other tracks incorporate similar elements, such as 808 drum machines in upbeat numbers like "You're Gonna Miss" and children's choirs in inspirational cuts like "Shine," adding textural depth drawn from soul traditions.[12][7] The standard edition spans 13 tracks with a total runtime of 49:24, while bonus versions extend to 15 tracks and approximately 54 minutes by including additional material like "Hey Baby (After the Club)."[1] Production techniques emphasize layered vocals for added emotional resonance, with Ashanti often providing multiple background layers to build harmonic richness, as seen in credits for tracks like "The Way That I Love You" and "The Declaration."[7] Producers such as L.T. Hutton and Babyface contribute polished, beat-driven arrangements that integrate hip-hop programming with soulful instrumentation, maintaining a cohesive flow throughout.[7]Lyrics and themes
The lyrics of The Declaration revolve around an overarching theme of empowerment, love struggles, and self-declaration, with the title track serving as a bold manifesto for breaking free from toxic relationships. In "The Declaration," Ashanti confronts betrayal and asserts her independence, singing lines like "I'm still here, and I see you for who you are / And you're not far from the devil, babe / So pack my heart, and run away, so far away," emphasizing a pivotal moment of self-realization and liberation from emotional deceit.[13] This motif of declaring personal freedom permeates the album, as Ashanti described it as representing "a sense of independence, a sense of freedom and just a sense of growing up."[8] Key tracks delve into specific facets of these themes, showcasing heartbreak, relational tensions, and familial bonds. "You're Gonna Miss" captures the raw pain of post-breakup reflection and emotional turmoil, with lyrics portraying the difficulty of moving on from a hurtful partnership: "It's killin' me to think that you don't want it no more / I should've learned my lesson when you fucked up before." The song highlights the singer's vulnerability amid love's failures, underscoring the struggle to reclaim strength after being wronged. In contrast, "Body on Me" (featuring Nelly and Akon) explores sensual relationship dynamics through a lens of casual desire and mutual attraction, as in "The way that you walkin', the way that you talkin' / You're the one I wanna spend this night with," evoking flirtatious intimacy without deeper commitments.[14] Meanwhile, "Mother" shifts to a tender expression of maternal pride and gratitude, celebrating unconditional love with verses like "You taught me strength and you gave me guidance / Whenever faith was lost you were there to find it / And all because a mother's love is unconditional." Ashanti penned this as a personal tribute to her mother, Tina Douglas, highlighting the profound influence of familial support on her growth.[15] Ashanti's involvement as a co-writer and producer on several tracks, including "The Declaration," "You're Gonna Miss," and "Mother," infuses the album with personal vulnerability, allowing her to channel real-life experiences into introspective narratives.[16] She has noted that songwriting serves as a therapeutic outlet for processing emotions, enabling her to transform private struggles into relatable anthems.[17] This hands-on creative role marks an evolution from her earlier albums, where themes were often more playful and externalized, toward a more assertive and reflective tone that prioritizes maturity and self-assertion.[12] The album's lyrical depth thus reflects Ashanti's artistic maturation, blending emotional honesty with empowered resolve.Release and promotion
Marketing and rollout
Universal Motown Records announced Ashanti's fifth studio album, The Declaration, on April 2, 2008, positioning it as her return after a four-year hiatus and her debut under the label following a switch from Murder Inc. Records.[18] The announcement emphasized the album's June 3 release date and highlighted collaborations with producers like Jermaine Dupri and Robin Thicke, framing it as a project of artistic empowerment.[18] Ashanti described The Declaration as a personal "declaration of independence," symbolizing her taking full creative control amid past industry challenges, likening the process to learning to swim after being cast adrift.[19] Teaser campaigns by Universal Motown included a television commercial airing in 2008 to build anticipation, showcasing clips from the lead single and album tracks.[20] Promotional tie-ins featured coverage in Billboard, which spotlighted the label transition and Ashanti's evolution, alongside a pre-release listening party co-hosted by Vibe magazine at The W Hotel in New York City on June 4, 2008, to generate media buzz.[18][21] Efforts to build online and television buzz began in March 2008 with the digital release of the lead single "The Way That I Love You," which served as a promotional tool ahead of the full rollout. The album's packaging, designed by Christopher Kornmann under creative direction from Sandy Brummels, featured Ashanti in confident, declarative poses against a stark background, reinforcing the themes of autonomy and boldness.[16]Singles
The lead single from The Declaration, "The Way That I Love You", was released on February 26, 2008. Produced by L.T. Hutton, the track showcases Ashanti's emotive vocals over a mid-tempo R&B beat, emphasizing themes of intense romantic devotion. It achieved significant success on urban radio, peaking at number 2 on the Billboard Hot R&B/Hip-Hop Songs chart and number 37 on the Billboard Hot 100.[22][23] The accompanying music video, directed by Kevin Bray, depicts Ashanti in a narrative of passionate pursuit and confrontation, blending dramatic storytelling with stylish choreography to highlight the song's emotional intensity. Promotional efforts included live performances on shows like 106 & Park and radio tours targeting R&B audiences, helping build anticipation for the album.[24] The second single, "Body on Me" featuring Nelly and Akon, followed on June 10, 2008, serving as a duet that highlights collaborative chemistry between the artists. Co-produced by Jermaine Dupri and LRoc, the song features a smooth, sensual groove with layered harmonies and a catchy hook focused on physical attraction. It reached number 42 on the Billboard Hot 100 and performed strongly on R&B charts, entering the top 10 on the Hot R&B/Hip-Hop Songs tally. The music video, directed by Benny Boom, emphasizes sensuality through intricate choreography involving Ashanti, Nelly, and Akon in a club setting with dynamic lighting and dance sequences that underscore the track's flirtatious vibe. Promotion centered on crossover appeal, with joint appearances by the featured artists on urban and pop radio outlets.[25][26][27] "Good Good", released as the third single on July 16, 2008, targeted urban adult contemporary listeners with its upbeat, feel-good R&B production by Jermaine Dupri. The track features playful lyrics about positive relationships and infectious energy, but it garnered lower chart performance compared to its predecessors, peaking at number 30 on the Billboard Hot R&B/Hip-Hop Songs chart. Promotional pushes included targeted radio play and limited video release, focusing on mature R&B demographics rather than broad crossover marketing.[28][29] Other tracks from The Declaration were released as album cuts without dedicated single promotion, serving to deepen the album's thematic exploration of empowerment and romance rather than standalone commercial vehicles.Touring and performances
To promote The Declaration, Ashanti conducted a series of live performances in 2008 as part of promotional activities tied to the album's release, incorporating tracks like "Struggle" and "Shine" into setlists alongside earlier hits.[30] Key performances included her appearance at the BET Awards on June 24, 2008, where she delivered a rendition of "The Way That I Love You" on the red carpet.[31] She also took the stage at the J&R Downtown Music Fest in New York City on August 22, 2008, performing album cuts such as "The Way That I Love You," "So Over You," and "Good Good."[32] Additional radio festival appearances featured similar selections from the album, including sessions at AOL in Los Angeles on June 9, 2008, highlighting "So Over You" and "Rock Wit U (Awww Baby)."[33] International promotional shows aligned with the album's global rollout, including a performance at Java Soulnation in Jakarta, Indonesia, in October 2008, where she showcased material from The Declaration.[34] Efforts extended to the UK and Japan, coinciding with regional release dates in early June 2008, though specific live sets emphasized core singles like "The Way That I Love You."[35] In recent years, the album has seen renewed attention through anniversary milestones and live engagements. Marking its 16th anniversary in 2024, The Declaration prompted reflections on its impact via fan and media retrospectives.[36] Ashanti performed at the Capella Music Festival in the Cayman Islands on March 29, 2025, blending her catalog for an international audience.[37]Commercial performance
Sales
The Declaration debuted on the US Billboard 200 chart at number six, selling 86,000 copies in its first week according to Nielsen SoundScan.[38] By late October 2008, the album had accumulated 246,000 units sold in the United States, falling short of the threshold for RIAA gold certification.[39] These figures marked a considerable drop from Ashanti's prior releases, influenced by her switch from Murder Inc. Records to Universal Motown Records, which disrupted promotional momentum. The album's launch also occurred amid the 2008 global financial crisis, during which US recorded music sales declined sharply by 14 percent year-over-year.[40] Internationally, The Declaration achieved modest sales, reflecting broader economic pressures and limited crossover appeal. As of 2009, cumulative U.S. sales remained around 272,000 units with no further certifications reported.[41]Chart performance
The Declaration debuted at number six on the US Billboard 200 chart, selling 86,000 copies in its first week, marking Ashanti's lowest debut position among her studio albums to date.[38] It also reached number two on the Top R&B/Hip-Hop Albums chart, where it remained for a total of 34 weeks, outperforming its pop chart longevity.[42] The album spent 10 weeks on the Billboard 200 overall, a shorter run compared to her self-titled debut, which topped the chart and logged 89 weeks, and Chapter II, which also hit number one and endured for 48 weeks.[43] Internationally, the album achieved modest success, peaking at number 26 on Japan's Oricon Albums Chart and number 12 on the Swiss Albums Chart, with briefer chart stays of fewer than five weeks in both markets. In the United Kingdom, it entered the Albums Chart at number seven and spent four weeks there, a decline from the top-five debuts of her earlier releases like Ashanti (number four) and Concrete Rose (number seven but with stronger initial sales).[44] Overall, The Declaration's global chart trajectory reflected a cooling in Ashanti's commercial momentum following her early 2000s peak, amid shifting industry trends toward digital singles.Critical reception
Contemporary reviews
Upon its release in 2008, The Declaration received mixed reviews from critics, who praised certain elements of Ashanti's vocal performance and production while criticizing the album's lack of innovation and reliance on familiar R&B tropes.[3] The album holds a Metacritic score of 52 out of 100, based on 11 reviews, reflecting this divided reception.[3] AllMusic's Andy Kellman awarded it 3.5 out of 5 stars, noting Ashanti's attempts at evolution in her vocal maturity and songwriting, though he concluded it was "neither a great nor a poor Ashanti album" but rather "decent, just like the rest of them."[1] Similarly, Slant Magazine's Sal Cinquemani gave it 2.5 out of 5 stars, highlighting standout production on tracks like the piano-driven ballad "The Way That I Love You" and the 808-infused dance cut "You're Gonna Miss."[12] Critics were more uniform in their negative assessments, often pointing to the album's formulaic approach. Entertainment Weekly assigned it a C grade, with Leah Greenblatt arguing that it "simply doesn't make much of a statement" amid repetitive themes of love and betrayal, failing to compete with contemporaries like Beyoncé and Mary J. Blige. A Variety review described the set as "repetitious" and overly safe, emblematic of unremarkable contemporary R&B that lacked bold innovation after Ashanti's four-year hiatus.[45]Retrospective views
In the decade following its 2008 release, The Declaration garnered retrospective appreciation for its themes of personal empowerment and artistic maturity, positioning it as a key marker of Ashanti's evolution as an R&B artist. A 2018 feature in Rated R&B examined the album through the lens of "proclamations," interpreting its tracks as bold statements of independence and self-actualization, with Ashanti describing the project as embodying "a sense of independence, a sense of freedom and just a sense of growing up."[8] The analysis spotlighted "Shine" as an anthem of resilience, where Ashanti urges listeners to rise above adversity and radiate their true potential, fostering a message of inner strength and communal upliftment amid personal struggles. Likewise, "Good Good" was highlighted for its celebration of fulfilling, reciprocal relationships, contrasting past heartbreaks with affirmations of emotional health and mutual respect, which underscored the album's shift toward optimistic, empowered narratives in love. These elements, per the retrospective, reflected Ashanti's post-label drama growth, transforming potential vulnerabilities into declarative strengths.[8]Track listing and personnel
Track listing
The standard edition of The Declaration features 13 tracks with a total runtime of 49:24.[1]| No. | Title | Writer(s) | Producer(s) | Length |
|---|---|---|---|---|
| 1 | "Intro" | Seven Aurelius | Channel 7 | 1:05 |
| 2 | "The Way That I Love You" | Ashanti Douglas, L.T. Hutton | L.T. Hutton, Ashanti | 4:27 |
| 3 | "You're Gonna Miss" | Ashanti Douglas, L.T. Hutton | L.T. Hutton, Ashanti | 3:14 |
| 4 | "So Over You" | Ashanti Douglas, Rodney Jerkins | Rodney Jerkins | 4:00 |
| 5 | "Struggle" | Ashanti Douglas, L.T. Hutton | L.T. Hutton | 4:34 |
| 6 | "Girlfriend" | Ashanti Douglas, L.T. Hutton | L.T. Hutton | 3:30 |
| 7 | "Things You Make Me Do" (featuring Robin Thicke) | Ashanti Douglas, Robin Thicke, Troy Taylor, Keithin Pittman | Channel 7, Chad Beatz, Keith B | 4:28 |
| 8 | "In These Streets" | Ashanti Douglas, Ron Feemster | Ron "Neff-U" Feemster | 4:24 |
| 9 | "Good Good" | Ashanti Douglas, Jermaine Dupri, Manuel Seal | Jermaine Dupri, Manuel Seal | 3:37 |
| 10 | "Body on Me" (featuring Nelly and Akon) | Ashanti Douglas, Aliaune Thiam, Cornell Hayes Jr. | Akon | 3:20 |
| 11 | "Mother" | Ashanti Douglas, Kenneth "Babyface" Edmonds | Babyface | 5:10 |
| 12 | "Shine" | Ashanti Douglas, Diane Warren | Peter Stengaard | 3:40 |
| 13 | "The Declaration" | Seven Aurelius, Ashanti Douglas, Yinon Yahel | Channel 7, Yinon | 3:55 |
Credits
Vocalists Ashanti provided lead vocals on all tracks of The Declaration.[7] Featured guest vocalists include Robin Thicke on "Things You Make Me Do" (track 7), as well as Nelly and Akon on "Body on Me" (track 10).[7] Backing vocals were contributed by Ashanti herself on select tracks, including 4, 7, and 13, and by Seven Aurelius on track 7.[48] Producers The album's production was handled by multiple collaborators, with track-specific assignments as follows: L.T. Hutton produced tracks 2 ("The Way That I Love You"), 3 ("You're Gonna Miss"), 5 ("Struggle"), and 6 ("Girlfriend"); Rodney "Darkchild" Jerkins produced track 4 ("So Over You"); Jermaine Dupri produced track 9 ("Good Good"), co-produced with Manuel Seal; Channel 7 produced tracks 1 ("Intro"), 7 ("Things You Make Me Do"), and 13 ("The Declaration/Outro"); Aliaune "Akon" Thiam produced track 10 ("Body on Me"); Kenneth "Babyface" Edmonds produced track 11 ("Mother"); and Peter Stengaard produced track 12 ("Shine").[7][48] Additional co-productions included Chad Beats and Kieth Bizz on track 7, and Yinon on track 13.[48] Engineers and Mixers Recording engineers included James Wisner for track 1, Sam Lobue II for tracks 3, 5, and 6, Mike "Handz" Donaldson for track 4, John Horesco IV for track 9, Paul Boutin for track 11 (also mixing), Mario Luccy for track 12, and Andros Rodriguez for track 13.[7] Mixing was handled by Jhon Marie on tracks 3 and 6.[48] Additional engineering support came from Bob Horn on track 8 and various assistants across sessions.[7] A&R and Executive Production Ashanti served as executive producer for the entire album.[8] A&R administration for Universal Music Group was managed by Gillian Russell.[7] Diane Warren acted as executive producer specifically for track 12.[7]Charts and certifications
Weekly charts
The Declaration debuted at number six on the US Billboard 200 chart dated June 21, 2008, with 86,000 copies sold in its first week.[38] The album's performance on the chart is detailed below:| Week | Date | Position |
|---|---|---|
| 1 | June 21, 2008 | 6 |
| 2 | June 28, 2008 | 13 |
| 3 | July 5, 2008 | 21 |
| 4 | July 12, 2008 | 42 |
| 5 | July 19, 2008 | 49 |
| Country/Chart | Peak Position | Weeks on Chart |
|---|---|---|
| Japan (Oricon Albums) | 26 | 1 |
| Switzerland (Swiss Hitparade) | 12 | 2 |
| United Kingdom (UK Albums) | 7 | 4 |
Year-end charts
The Declaration attained a year-end ranking of #45 on the Billboard Top R&B/Hip-Hop Albums chart for 2008 in the United States, reflecting its solid performance within the genre despite a relatively short overall chart run.[49] The album did not achieve notable year-end placements in other international regions, where its chart presence was limited to brief appearances on weekly lists. This outcome contrasted with Ashanti's earlier career peaks, such as her self-titled debut album, which reached #4 on the 2002 year-end Top R&B/Hip-Hop Albums chart and #12 on the Billboard 200 year-end list, underscoring a shift in her commercial momentum by the late 2000s. In the broader 2008 R&B landscape, the album competed in a year dominated by releases like Alicia Keys' As I Am (which topped the year-end Top R&B/Hip-Hop Albums) and Ne-Yo's Year of the Gentleman, highlighting a competitive field featuring established artists and emerging talents amid evolving genre trends toward pop crossovers and hip-hop influences.Release history
Formats and editions
The standard edition of The Declaration by Ashanti was released on compact disc (CD) featuring 13 tracks in a standard jewel case packaging.[35] Digital download versions of the full 13-track album are available through platforms including iTunes and Spotify.[9][50] International CD variants, such as those issued in the UK and Japan, include a bonus track titled "Hey Baby (After the Club)", expanding the tracklist to 14 songs.[51][52] No vinyl releases or special editions of the album have been produced.[35]Release dates
The Declaration was first released in the United States on June 3, 2008, through The Inc. Records and Universal Motown Records.[18] The album saw international rollout shortly thereafter, with a release in the United Kingdom on June 9, 2008, via Island Records Group.[53] In Japan, it was issued in 2008 by Universal International.[48] The Brazilian edition followed later in 2008, distributed by Universal Music.[35] This marked Ashanti's final album under The Inc. Records, preceding her transition to independent releases.[16] Digital versions were made available concurrently with physical releases in select markets, including the US and UK.[54]| Region | Date | Label(s) |
|---|---|---|
| United States | June 3, 2008 | The Inc./Universal Motown |
| Japan | 2008 | Universal International |
| United Kingdom | June 9, 2008 | Island Records Group |
| Brazil | 2008 | Universal Music |