Fact-checked by Grok 2 weeks ago

The Jessica Simpson Collection

The Jessica Simpson Collection is an American and lifestyle brand founded by singer and actress in 2005, initially as a line in collaboration with designer . The brand quickly expanded to encompass a wide array of products across more than 30 categories, including boho-inspired apparel such as dresses, jeans, blouses, and outerwear; handbags and accessories; fragrances like Mystic Canyon, launched in October 2025; and other items like swimwear and jewelry. By 2014, it had grown into a billion-dollar enterprise, generating over $1 billion in annual sales and becoming one of the most successful celebrity-backed lines, available in major retailers worldwide and over 20,000 locations. In 2015, Simpson sold the brand to Sequential Brands Group while retaining a stake, but following Sequential's bankruptcy in 2021, she and her mother, Tina Simpson, repurchased full ownership for $65 million, allowing her to regain creative control. The collection emphasizes approachable, feminine styles with a mix of sexy, whimsical, and inspirational elements, celebrating its 20th anniversary in 2025 with limited-edition items and collaborations, such as an exclusive line at .

History

Launch and Early Development

The Jessica Simpson Collection launched in 2005 as a footwear line developed in collaboration with , co-founder of the brand, focusing on affordable and feminine styles designed for everyday women. The initial product range was limited to shoes, with prices generally under $100 per pair, emphasizing accessible luxury inspired by Simpson's personal style. These shoes were distributed through major department stores, prominently featuring as a key retail partner from the outset. Jessica Simpson played a direct role in the creative process, infusing designs with elements from her pop star image to produce approachable, feminine that resonated with a broad audience. The debut year proved highly successful, generating $50 million in wholesale volume for the footwear line and marking Simpson's effective pivot from her music career to a viable venture. In 2006, the collection expanded into handbags, diversifying its offerings while maintaining the brand's emphasis on attainable elegance.

Growth and Commercial Peak

Following the successful debut of its line, The Jessica Simpson Collection expanded into apparel in 2006, introducing , , and dresses that broadened its appeal beyond accessories. By 2007, the brand further diversified with handbags, coats, and , while 2008 saw the addition of jewelry and , marking a pivotal phase of product line growth. These expansions transformed the collection from a niche offering into a multifaceted empire, with categories reaching 32 by 2014. Intimates followed in 2009, and jeanswear launched in 2010, further solidifying its position as a comprehensive . Revenue growth accelerated during this period, reflecting the brand's commercial momentum. Sales reached $300 million by , driven by the new product categories and strategic licensing. By 2010, annual revenue had surged to $750 million, establishing it as the top-selling celebrity clothing line at the time. This figure climbed to $1 billion annually by 2014, outpacing competitors like in retail revenue and underscoring the brand's market dominance. Key to this success were affordable , with items ranging from $70 for to $150 for dresses, making the collection accessible to middle-American consumers seeking feminine, versatile designs. The brand's widespread distribution in major department stores such as , , , and ensured availability across over 1,000 locations nationwide. Jessica Simpson played a central promotional role, leveraging her fame from the reality TV series Newlyweds: Nick and Jessica (2003–2005) to connect personally with fans. She made frequent personal appearances at store launches and events, embodying the brand's aesthetic of approachable glamour and tying it to her public persona as a relatable style icon. While not involved in day-to-day design, Simpson provided final approvals on products, ensuring alignment with her vision of bohemian-inspired, everyday femininity. This celebrity-driven marketing, combined with the brand's evolution beyond mere endorsement into a self-sustaining entity, propelled its peak commercial success through 2015.

Sale to Sequential Brands and Challenges

In April 2015, Sequential Brands Group acquired a 62.5% majority stake in the Collection from the Camuto Group for $117 million, while and her mother Tina retained a 37.5% and continued licensing rights to the brand. Sequential's strategy centered on building a diversified portfolio of consumer brands through aggressive acquisitions, including in 2016 and Joe's Jeans later that year, alongside earlier additions like , , and Revo, to leverage licensing fees across fashion, activewear, and accessories. However, this overexpansion contributed to mounting debt and diluted focus on individual lines like , as the company prioritized short-term revenue extraction over long-term investment. Following the sale, operational control shifted from Simpson's hands-on creative involvement to Sequential's corporate oversight, leading to reduced personal input in design and marketing decisions. This transition resulted in market saturation, as the brand expanded into over 30 categories without sufficient innovation, exacerbating challenges from rising competitors that eroded sales channels where the line was primarily distributed. Early signs of decline emerged by 2016, with retail partners like major department stores beginning to reduce shelf space amid broader industry shifts, compounded by Sequential's internal mismanagement, including the 2017 firing of CEO Yehuda Shmidman over missed earnings and accounting issues. Sales, which peaked at $1 billion in , stagnated and began dipping thereafter, falling to an estimated $500 million by 2020 due to lack of investment and resource constraints. In response to these pressures, Sequential adjusted licensing agreements, handing over development of handbags and jewelry categories to Centric Brands in November 2019 under a multi-year partnership aimed at revitalizing those segments.

Bankruptcy and Buyback

In August 2021, Sequential Brands Group Inc., the owner of the Collection, filed for Chapter 11 protection in the U.S. Bankruptcy Court for the District of , citing $435 million in liabilities against $443 million in assets. The filing was precipitated by mounting debt from aggressive acquisitions, exacerbated by the pandemic's disruption to retail operations and wholesale partnerships. As part of the proceedings, Sequential sought to liquidate non-core assets, placing the Jessica Simpson trademarks and related up for auction to maximize creditor recovery. The auction process for the Jessica Simpson brand drew initial interest from multiple parties, but 's family, operating through their entity With You Inc. and backed by Second Avenue Capital Partners, secured the winning bid of $65 million after no other qualified competitors emerged. This offer acquired Sequential's 62.5% majority stake, restoring full ownership to Simpson and her mother, Tina Simpson, who had retained a 37.5% since the 2015 sale. The bankruptcy court approved the transaction in November 2021, marking the end of Sequential's control and enabling the Simpsons to transition the brand to independent operations. Following the buyback, the Simpsons prioritized operational streamlining by retaining essential licensing agreements, including an extension of the footwear partnership with the Camuto Group through 2029, to maintain product continuity without immediate disruptions. Simpson assumed a more hands-on role in creative direction, focusing on core categories like apparel and accessories to rebuild the brand's foundation amid a reported sales decline from $500 million in 2020. Financial recovery efforts included securing a $67.5 million loan from Second Avenue Capital Partners in May 2022 for debt restructuring and working capital, allowing the company to avoid the corporate overextension that had plagued Sequential's management. In April 2024, the brand launched an exclusive affordable collaboration with Walmart to broaden its accessibility. In 2025, it celebrated its 20th anniversary with limited-edition items and promotions, reaching over 20,000 retail locations.

Products

Footwear and Accessories

The Jessica Simpson Collection's footwear line originated in 2005 through a licensing partnership with the Camuto Group, led by footwear industry veteran , marking the brand's entry into the accessories market with a focus on women's shoes. The debut collection emphasized heels, boots, and flats characterized by neutral tones and feminine silhouettes, designed to appeal to a broad audience seeking accessible style. This launch capitalized on Simpson's celebrity status following her role in the film , positioning the line as an extension of her personal aesthetic. Accessory expansions followed swiftly, with handbags introduced in 2006 to complement the footwear offerings. The handbag lineup included totes, crossbody bags, and clutches crafted from and faux materials, blending practicality with trendy designs suitable for everyday use. By 2008, the collection extended to jewelry, incorporating layered necklaces, earrings, and bracelets that highlighted sparkle and affordability to encourage mix-and-match accessorizing. These additions broadened the brand's scope beyond shoes, creating cohesive ensembles while maintaining an emphasis on versatile, budget-friendly pieces. Central to the footwear and accessories are design principles inspired by Jessica Simpson's signature style, featuring elements such as bow details, pastel hues, and adaptable silhouettes for transitioning from work to weekend wear. Prices typically range from $30 to $120, making the items accessible to a wide demographic without compromising on feminine appeal or quality. This ethos prioritizes comfort, trendiness, and personalization, with options like embellished pumps and structured totes reflecting Simpson's blend of glamour and relatability. Following the brand's buyback from Sequential Brands Group in 2021, the and accessories lines underwent updates through 2025, incorporating seasonal collections such as the spring 2024 Western-inspired featuring boots and heels with rugged yet elegant touches. Inclusive sizing for women's spans sizes 5 to 12, ensuring broader accessibility, while ongoing evolutions maintain the core focus on versatile, Simpson-curated designs. Footwear and accessories have remained the cornerstone of the Jessica Simpson Collection, driving significant revenue as the initial and most prominent categories since the 2005 launch, contributing to the brand's peak annual sales exceeding $1 billion by 2014.

Apparel and Home Goods

The Jessica Simpson Collection expanded into apparel in 2007, introducing a range of ready-to-wear items including dresses, tops, jeans, and outerwear designed for everyday wear. This launch built on the brand's initial footwear focus, offering pieces in sizes ranging from 0 to 24 to accommodate diverse body types, with an emphasis on comfortable, feminine silhouettes like wrap dresses and bootcut pants in soft, stretchy fabrics. The style ethos centered on romantic, body-positive designs that celebrated curves and accessibility, drawing inspiration from Simpson's own figure to promote confidence and ease for women seeking versatile wardrobe staples. In 2014, the collection ventured into home goods, adding bedding, towels, and kitchen accessories characterized by floral motifs and soft palettes to evoke a cozy, feminine aesthetic. These items were licensed separately from the apparel line, allowing for targeted expansion into household essentials while maintaining the brand's signature blend of comfort and . The home products complemented the apparel by extending the romantic into domestic spaces, with pieces like quilted comforters and embroidered towels aimed at creating inviting environments. In October 2025, the brand launched a new furniture collection in partnership with Steve Silver Company, featuring bedroom, dining, upholstery, case goods, and accents inspired by Simpson's personal , unveiled at . The apparel offerings grew substantially, featuring over 1,000 stock-keeping units (SKUs) per season by the mid-2010s, including dedicated plus-size and maternity lines introduced in 2010 to further enhance inclusivity. These extensions prioritized practical, flattering options such as stretchy and flowy for expectant mothers, aligning with the brand's commitment to real-women . Recent developments include Walmart-exclusive activewear launched in 2024, incorporating moisture-wicking technology for performance pieces priced affordably under $50, blending with the collection's feminine vibe, as well as a limited-edition 20th collection of bestselling apparel and accessories released in September 2025.

Fragrances and Beauty

The Collection's entry into the beauty category began in 2004 with the launch of Dessert Beauty, a line of and fragrances developed in partnership with Parlux Fragrances, featuring products like kissable lip glosses, body lotions, and a fruity body mist that integrated sweet, dessert-inspired scents. This pre-brand initiative faced legal challenges, including lawsuits over product safety, leading to its discontinuation by 2006. Following the establishment of The Jessica Simpson Collection in 2005, the brand expanded its fragrance offerings in 2008 with Fancy, an eau de parfum formulated by perfumer Alexis Dadier as a fruity-floral oriental with top notes of apricot, pear, and red berries; middle notes of caramel, almond, and jasmine; and base notes of vanilla, musk, and woods. This was followed by Fancy Love in 2009, an oriental floral creation by Celine Barel featuring jasmine, honeysuckle, and lily of the valley, and I Fancy You in 2011, a fresh fruity scent by Cécile Hua with fuji apple, pear, and bergamot accents. These early releases emphasized long-lasting, affordable formulations priced under $50, appealing to a broad consumer base through accessible retail channels. In 2011, the beauty portfolio grew with BeautyMint, a customizable skincare line co-created with aesthetician Nerida Joy, offering paraben-free cleansers, serums, and moisturizers including lip treatments and lotions tailored via online quizzes, which expanded into makeup elements like tinted balms by 2012. However, non-fragrance beauty products, including these skincare and makeup items, were phased out by 2018 amid shifting brand priorities. Post the 2021 buyback of the brand from Sequential Brands' , the focus revived on fragrances through targeted partnerships with perfumers, producing seasonal limited editions such as the woody-floral Mystic Canyon in 2025 for the Collection's 20th anniversary. This eau de parfum, priced at $60 for 3.4 oz and exclusive to JCPenney, blends pink pepper, black currant, and with , , , , and , evoking Simpson's heritage with its warm, earthy profile. Fragrances have been a key driver, contributing significantly to the brand's peak revenues exceeding $1 billion cumulatively; the Fancy series alone generated $6.5 million in its first eight weeks and millions of units sold over time, representing 10-15% of overall sales at commercial height.

Business Model

Licensing Partnerships

The Jessica Simpson Collection operates on a licensing model in which the brand retains ownership of its trademarks and while granting partners exclusive rights to design, manufacture, produce, and distribute specific product categories in exchange for royalties calculated as a of net sales or wholesale prices. This structure allows the brand to expand across multiple categories without direct involvement in operations, with licensees handling and production to meet market demands. Typical royalty rates in licensing arrangements, including those for brands like Jessica Simpson's, range from 5% to 10% of wholesale sales, enabling the brand to generate revenue streams while maintaining creative oversight. The foundational licensing partnership began in 2005 with the Camuto Group, which serves as the master licensee for and has managed design, global production, and distribution ever since. This agreement, initially brokered by , transformed the initial line into a of the collection and was renewed for a long-term extension through 2029, ensuring continued stability in the footwear segment. Under this deal, the Camuto Group oversees everything from trend forecasting to manufacturing in facilities across and , while adhering to brand guidelines for quality and styling. During the Sequential Brands Group era from 2015 to 2021, licensing was centralized under Sequential's ownership of a majority stake in the brand, which streamlined deals across categories and boosted operational efficiency through consolidated management. Post-buyback by and Simpson in late 2021, key partnerships were reaffirmed or expanded, including a multi-year agreement with Centric Brands in 2019 for handbags and jewelry, covering development, manufacturing, and global sales. holds an ongoing license for women's apparel, including outerwear and dresses, with extensions supporting distribution to major retailers. More recent developments include a 2022 financing partnership with Second Avenue Capital Partners, providing a $67.5 million to support overall , expansion, and operational growth following the buyback. In the fragrance category, a licensing deal with Parlux Brands enabled the 2025 launch of Mystic Canyon, the brand's first new scent in five years, with Parlux handling formulation, production, and distribution while incorporating Simpson's creative direction. At its commercial peak around 2014–2015, these licensing arrangements generated approximately $88–90 million in annual royalties for the brand, reflecting robust sales across categories. Contracts typically incorporate measures, such as design approvals by and periodic audits, to ensure alignment with the brand's aesthetic and standards.

Retail Distribution and Collaborations

The Jessica Simpson Collection has primarily been distributed through major U.S. department stores since its inception, with serving as a key partner from the brand's launch in 2005 and ongoing availability at for mid-market apparel and accessories. JCPenney carries a dedicated JS Jessica Simpson section for footwear, clothing, and jewelry, and holds exclusivity for fragrances such as the 2025 launch of Mystic Canyon. Online channels include direct sales via the official jessicasimpson.com website and third-party platforms like , enhancing accessibility for consumers. By 2025, the collection reaches a global audience with presence in over 80 countries and territories, distributed across more than 20,000 retail locations, though it maintains a core focus on the U.S. middle-market segment through affordable pricing and widespread placement. Key collaborations have expanded the brand's reach and revenue streams. In April 2024, an exclusive partnership with introduced over 100 items across women's apparel, plus-size fashion, swimwear, and jewelry, with most pieces priced under $30 and available in more than 800 stores nationwide plus Walmart.com. To mark the brand's 20th anniversary in 2025, a special collection featuring apparel, accessories, and footwear—branded as "Anniversary 2.0"—launched exclusively at JCPenney and jessicasimpson.com, including seasonal drops like spring-summer styles. Post-2021 bankruptcy of Sequential Brands Group and Simpson's subsequent buyback of the brand, distribution evolved to prioritize via the official website, complementing traditional retail partnerships while reducing reliance on wholesale intermediaries. These retail channels and collaborations continue to drive the majority of sales, with initiatives like the line contributing to high double-digit growth in wholesale distribution during 2024.

Reception and Legacy

Commercial Impact

The Jessica Simpson Collection, launched in 2005, achieved remarkable commercial success, generating over $1 billion in annual retail sales by and establishing itself as the highest-earning celebrity fashion line at the time. This peak performance spanned more than 30 product categories, including , apparel, and accessories, sold primarily through major U.S. department stores like and . The brand's revenue trajectory reflected its dominance in the affordable women's fashion segment, with sales reaching $750 million in 2010 and surpassing $1 billion by , outpacing many established retailers in the moderate-price category. The collection's economic influence extended beyond direct sales, contributing significantly to Jessica Simpson's personal fortune and setting benchmarks for licensing models. By , Simpson's stood at $200 million, largely bolstered by the brand's licensing deals and partnerships, which provided steady royalties even during ownership transitions. The line pioneered a scalable approach to , emphasizing broad accessibility and mass-market appeal, which influenced subsequent ventures in the industry by demonstrating the viability of multi-category expansions for entertainers. This model helped normalize high-volume licensing agreements, paving the way for comparable empires in women's and . In the post-bankruptcy era following Sequential Brands' 2021 collapse, the collection rebounded under Simpson's reacquired ownership, generating $500 million in gross retail sales amid challenging market conditions. The 2025 20th anniversary initiatives, including a limited-edition capsule collection, new fragrance launch, and expansion into home furnishings through a partnership with Steve Silver Company, further drove renewed interest and sales growth, underscoring the brand's enduring commercial resilience. These efforts highlighted the collection's role in sustaining long-term economic value through strategic revivals and channels.

Cultural Significance

The Jessica Simpson Collection capitalized on Simpson's public persona as the "" from her 2000s pop career and reality TV show Newlyweds: Nick and Jessica, transforming her image into an empowering symbol for "real women" navigating everyday life and pressures. By drawing on her relatable experiences as a former child star turned wife and mother, the brand positioned itself as accessible and aspirational, encouraging fans to emulate her style without the elitism of high fashion. This tie-in resonated particularly with millennial women, fostering a narrative of amid media scrutiny of Simpson's own weight fluctuations. Media portrayals framed the brand's trajectory as a quintessential rags-to-riches tale, with dubbing Simpson the architect of a retail empire built on understanding women's needs, and her 2022 buyback from lauded in as a bold feminist reclamation of and personal agency. Simpson's 2020 memoir Open Book, detailing her sobriety journey and vulnerabilities, further aligned the brand with an "honest" ethos, amplifying its role in broader conversations about authenticity in celebrity entrepreneurship. On the social front, the collection advanced by offering diverse sizing across categories, from petite to plus sizes up to 26, allowing women of varied body types to access trendy pieces that promoted confidence and inclusivity in an era dominated by narrow beauty standards. Simpson emphasized this philosophy personally, stating she designs for "every woman" based on her own size journey, influencing a shift toward more representative fashion lines. As a pioneer in celebrity-driven fashion, the Jessica Simpson Collection established a blueprint for non-luxury extensions of personal brands, contrasting opulent lines like Versace by prioritizing affordable, mass-market appeal that endured beyond fleeting trends—unlike many peers that faded quickly. Its 20th anniversary in 2025, marked by a limited-edition capsule of iconic boho and leopard-print styles, was celebrated in People magazine as a nostalgic touchstone for millennials, underscoring the brand's lasting cultural footprint in evoking early-2000s empowerment. It garnered praise for democratizing style amid rising fast-fashion concerns, proving its accessibility as a strength.

References

  1. [1]
    Why Women Everywhere Love Jessica Simpson's Fashion Empire
    Mar 19, 2021 · In 2005, the singer turned entrepreneur launched her clothing line, The Jessica Simpson Collection, and ever since the brand has grown ...
  2. [2]
    Jessica Simpson Reflects on 20 Years of Her Fashion Line, Date ...
    Sep 23, 2025 · Twenty years ago, Jessica Simpson launched her fashion brand with a pair of classic red cowboy boots at 25 years old. “Some people didn't think ...
  3. [3]
    Jessica Simpson's 20th Anniversary Fashion Collection: Shop Online
    Oct 13, 2025 · Simpson launched the brand in 2005 with an initial focus on footwear. Since then, it's grown to include boho-inspired apparel and ...Missing: history | Show results with:history
  4. [4]
    Jessica Simpson Celebrates 20 Years of Eponymous Lifestyle ...
    Oct 20, 2025 · The collection, like Jessica herself, is classically familiar, approachable yet inspirational, sexy yet sweet, flirtatious and whimsical, ...
  5. [5]
    Jessica Simpson's billion-dollar brand went bankrupt after she sold it
    Apr 19, 2022 · By age 34, she was one of the first celebrities to build a billion-dollar fashion brand, the Jessica Simpson Collection, which appeared in ...<|control11|><|separator|>
  6. [6]
    Jessica Simpson reclaims full ownership of her fashion brand
    The Jessica Simpson Collection was founded in 2005 and was sold to Sequential Brands Group in 2015. Nov. 13, 2021, 11:15 AM PST / Source: TODAY.
  7. [7]
    Jessica Simpson Regains Ownership of Her Billion-Dollar Fashion ...
    Oct 18, 2021 · Jessica Simpson and her mom Tina Simpson regained ownership of the Jessica Simpson Collection after parent company Sequential Brands Group Inc.
  8. [8]
    Jessica Simpson, America's Retail Queen - Racked
    Sep 30, 2015 · In 2006, Camuto took the Jessica Simpson Collection into apparel, introducing a mid-priced contemporary line of tops, denim, and dresses. "She's ...
  9. [9]
    How Jessica Simpson Almost Lost Her Name - Bloomberg.com
    Jan 5, 2022 · The Simpsons knew their first product line had to be shoes. In the shoe-licensing world, there was one towering figure: Vince Camuto. The son of ...Missing: launch | Show results with:launch
  10. [10]
    The Master Plan for Jessica Simpson Brand - WWD
    Mar 28, 2011 · Vince Camuto, founder and CEO of Camuto Group, saw the star as a ... In summer 2005, Camuto purchased the master license for $15 million.
  11. [11]
    Jessica Simpson's Brand Now Makes $1 Billion In Annual Sales
    shoes, the first product out of the brand, go for $60 to $70 a pair, dresses cost $70, and tops ...
  12. [12]
    Jessica Simpson - Retail Merchandiser
    Apr 16, 2012 · Acting as a mentor to upcoming designers, Simpson applies her knowledge of the business and understanding of fashion to help the designers make ...Jessica Simpson · Simpson Style · Out Of The Closet
  13. [13]
    Jessica Simpson Footwear & Handbags Spring 2006 - Star Style
    Feb 28, 2007 · Jessica Simpson wearing Jessica Simpson Cacee Wedge in Chocolate and Jessica Simpson Dawson Large Hobo in Blac.Missing: expansion | Show results with:expansion
  14. [14]
    Jessica Simpson Sets Intimates Launch for '09 - WWD
    Jun 9, 2008 · The Camuto Group is expanding its Jessica Simpson franchise with the introduction of intimate apparel for spring 2009.
  15. [15]
    Happy 10th Anniversary to Jessica Simpson's Fashion Line! - Jezebel
    Aug 19, 2015 · Here's what was going on in Simpson's shoe zone in the late '00s; 2007 at left, 2009 at right. In 2010, she launched a jeanswear line. Look at ...
  16. [16]
    The Inside Story Of How Jessica Simpson Launched, Sold Then Re ...
    May 19, 2025 · In April 2024, The Jessica Simpson Collection launched an exclusive collaboration with Walmart, rolling out a 100-item line across women's and ...Missing: history | Show results with:history
  17. [17]
    Sequential Buys Jessica Simpson Brand - License Global
    The Jessica Simpson Collection has strong department store distribution through Dillard's, Macy's, Belk, Lord & Taylor and Nordstrom, with annual retail ...
  18. [18]
    Jessica Simpson on How Newlyweds Helped Inspire Her Clothing ...
    Jul 12, 2022 · Simpson says that it was fan's reactions to her on Newlyweds that inspired her fashion sense and the branding of the Jessica Simpson Collection.Missing: promotional | Show results with:promotional
  19. [19]
    Jessica Simpson to buy back her lifestyle brand for $65 million
    Nov 1, 2021 · Vince Camuto had previously owned it, paying just $15 million for it. Most recently, Simpson-branded products have been sold at Macy's ...
  20. [20]
    William Rast, Joe's Jeans Headed to New Owners - Sourcing Journal
    Nov 5, 2021 · Yehuda Shmidman, the ex-CEO of Sequential, now owns William Rast and Joe's Jeans, the latter in partnership with Centric Brands.
  21. [21]
    Sequential Brands Group acquires Joe's Jeans - the-spin-off.com
    Feb 3, 2016 · Sequential Brands Group has signed an agreement to acquire the Joe's Jeans brand and other related assets for a total amount of about USD67 ...
  22. [22]
    Sequential Brands Group - M&A Summary and Business Overview
    Sequential Brands Group has acquired 12 companies. A total of 4 acquisitions came from private equity firms. It has also divested 4 assets.
  23. [23]
    Sequential Brands Group Goes Bankrupt - WWD
    Aug 31, 2021 · Sequential Brands Group Inc., the long struggling owner of the Jessica Simpson brand, among others, has filed for voluntary Chapter 11 bankruptcy.
  24. [24]
    U.S. SEC charges Sequential Brands with deceiving investors over ...
    Dec 11, 2020 · Sequential typically buys brands, which include Jessica Simpson and Joe's Jeans, and licenses them in exchange for fees. By ignoring "clear ...
  25. [25]
    Jessica Simpson Brand Acquired by Sequential Brands Group - WWD
    Apr 8, 2015 · For the fiscal year 2015, Sequential is increasing projected revenue to $78 million to $81 million and boosting projected adjusted EBITDA to $48 ...Missing: 2007-2015 | Show results with:2007-2015
  26. [26]
    SEQUENTIAL BRANDS GROUP AND JESSICA SIMPSON ...
    Nov 15, 2019 · “We are excited to partner with Jessica and with Sequential Brands to support the continued growth of Jessica Simpson handbags and jewelry,” ...
  27. [27]
    Jessica Simpson-Brand Owner Files Bankruptcy as Retail Sinks
    Aug 31, 2021 · Sequential Brands Group Inc., the parent company of brands including the Jessica Simpson fashion collection and Joe's Jeans, filed for bankruptcy protection.
  28. [28]
    Sequential Brands nears deal with Jessica Simpson to sell ... - Reuters
    Sep 24, 2021 · Sales continued to drop in 2020 as the economic impact of the COVID-19 pandemic brought many retailers to their knees. The company owns 62.5% ...
  29. [29]
    Jessica Simpson Wins Back Her Name After Nobody Else Bid On It
    Oct 29, 2021 · Jessica Simpson's company is set to buy back the singer-turned-fashion entrepreneur's name from bankrupt Sequential Brands Group Inc. after no other qualified ...
  30. [30]
    Jessica and Tina Simpson Talk Plans for the Jessica ... - WWD
    Dec 8, 2021 · Licensing partnerships remain intact, including the Camuto Group for Jessica Simpson Collection Footwear, which has been extended through 2029.
  31. [31]
    The Jessica Simpson Collection - Wikipedia
    The Jessica Simpson Collection is a fashion line by American singer Jessica Simpson. The line sells clothing, accessories, shoes, perfume and luggage.
  32. [32]
    Jessica Simpson scores $67M loan six months after regaining brand
    May 18, 2022 · Singer-turned-designer Jessica Simpson refinanced her apparel company just six months after regaining full control of the $1 billion brand.
  33. [33]
    Stepping on the Gas: Jessica Simpson Out To Build Megabrand
    Aug 16, 2005 · Jessica Simpson's iconic status just made her $15 million richer through a deal with Vince Camuto, who bought her namesake brand for that ...
  34. [34]
  35. [35]
    Handbags
    No readable text found in the HTML.<|separator|>
  36. [36]
    Jessica Simpson Talks New Spring 2024 Collection & Country Style
    Apr 24, 2024 · Jessica Simpson stars in her brand's spring '24 campaign, which features a range of Western-inspired footwear.
  37. [37]
  38. [38]
    Jessica Simpson's $1 Billion Retail Empire: 'I Understand Women'
    May 16, 2014 · The Jessica Simpson Collection comprises over 30 product categories, from her hugely popular shoe line to sunglasses and jewelry.Missing: breakdown | Show results with:breakdown
  39. [39]
    Jessica Simpson Expands Her World - WWD
    Apr 26, 2007 · Fall launches for the Jessica Simpson brand will include outerwear, such as this wool coat, sunglasses, lingerie and handbags.
  40. [40]
  41. [41]
    Jessica Simpson Credits Her Weight Fluctuation With Clothing ...
    May 19, 2017 · Jessica Simpson has said that her various weight gains and losses throughout the years have led to the great success of her clothing line.Missing: romantic feminine
  42. [42]
  43. [43]
    Peking Handicraft to Launch Jessica Simpson Bedding Line
    Sep 17, 2013 · LOS ANGELES–Peking Handicraft has reached an agreement with the Jessica Simpson Collection to debut a full collection of bedding and home ...
  44. [44]
    Jessica Simpson: Fashion's Billion Dollar Baby - WWD
    Dec 6, 2010 · Jessica Simpson drummed up $750 million in retail sales this year across all product categories, said Camuto. You May Also Like. The latest move ...
  45. [45]
    Walmart Collaboration With The Jessica Simpson Collection Brings ...
    Apr 17, 2024 · The Jessica Simpson Collection includes 100 items across women's and plus fashion, swim and jewelry, priced from $7.96 to $38, with most items under $30.Missing: moisture- wicking
  46. [46]
    An Ode to Jessica Simpson's Now-Defunct Dessert Beauty - InStyle
    Jun 14, 2017 · Jessica and Nick split up, and although she went ahead with the Dessert Treats launch, the line ultimately stopped production in 2006. Jessica ...Missing: 2012 discontinued
  47. [47]
    What Happened to Jessica Simpson's Edible Dessert Beauty Brand?
    Mar 1, 2021 · Despite the popularity and success of the “lickable” products, Dessert stopped production in 2006 after some not-so-delectable lawsuits.
  48. [48]
    Fancy Jessica Simpson perfume - a fragrance for women 2008
    Rating 4.0 (5,836) Fancy was launched in 2008. The nose behind this fragrance is Alexis Dadier. Top notes are Apricot, Pear and Red Berries; middle notes are Caramel, Almond, ...
  49. [49]
    Fancy Love Jessica Simpson perfume - a fragrance for women 2009
    Rating 4.0 (2,531) Fancy Love by Jessica Simpson is a Oriental Floral fragrance for women. Fancy Love was launched in 2009. The nose behind this fragrance is Celine Barel.
  50. [50]
    Jessica Simpson's BeautyMint to Launch With Eight Products
    Sep 20, 2011 · Simpson worked in conjunction withcelebrity aesthetician, Nerida Joy to create the eight-piece product set for an end of October launch. Yet ...Missing: 2012 | Show results with:2012
  51. [51]
    Behind the Cover: Baby Love - ELLE
    Mar 6, 2012 · Ultra Replenishing Serum, Beautymint by Jessica Simpson and Nerida Joy, $40 (comes in a four-piece set), visit beautymint.com
  52. [52]
    Exclusive: Jessica Simpson Wants Back in the Beauty Game | BoF
    Oct 17, 2025 · Sequential filed for bankruptcy in August of 2021; in November of that year, Simpson and her family bought back her stake for $65 million.
  53. [53]
  54. [54]
  55. [55]
    Jessica Simpson launches her first fragrance in 5 years - Daily Mail
    Jessica Simpson Fancy — it made $6.5 million in eight ...
  56. [56]
    Jessica Simpson: The Retail Empress - Executive Woman Media
    May 21, 2025 · It initially focused on shoes and clothing, then over the years expanded, eventually pulling in more than $1 billion in revenue. She seemingly ...<|control11|><|separator|>
  57. [57]
    How Jessica Simpson Scaled a Legacy Brand with Smart Marketing
    Launched in 2005 with a single footwear line, the Jessica Simpson Collection grew into a $1B retail machine (legacy 2015), reaching middle America long before ...
  58. [58]
    JS Jessica Simpson - JCPenney
    4.3 705 · Store nearbyExplore the JS Jessica Simpson collection at JCPenney for shoes, accessories, bags, and jewelry that stands out. Free shipping and curbside pickup ...
  59. [59]
    Jessica Simpson Celebrates 20 Years of Eponymous Lifestyle ...
    Mystic Canyon Eau de Parfum will be available exclusively at JCPenney beginning October 20, 2025, in the following formats: Eau de Parfum 3.4 oz / 100 mL – $60 ...
  60. [60]
    Jessica Simpson
    No readable text found in the HTML.<|separator|>
  61. [61]
    Jessica Simpson Celebrates 20 Years of Eponymous Lifestyle ...
    Oct 20, 2025 · A lifestyle home offering includes bedding, towels, home and cosmetic accessories, giftables, and a new furniture collection launching in 2025.
  62. [62]
  63. [63]
    Jessica Simpson's Clothing Brand Turns 20: Shop Our Favorites ...
    Oct 13, 2025 · The collection includes apparel, accessories and footwear.Missing: sustainable | Show results with:sustainable
  64. [64]
    Jessica Simpson-Brand Owner Files Bankruptcy as Retail Sinks | TIME
    Aug 31, 2021 · Sequential listed debts of $435 million and assets of $443 million in court papers. The company said it has arranged a $150 million loan to help ...Missing: 2016-2018 | Show results with:2016-2018
  65. [65]
    Dress Shoe Sales Were Down at DBI — But Jessica Simpson's ...
    Sep 11, 2024 · In the second quarter, the Jessica Simpson brand saw high double-digit sales increases. Wholesale distribution was up 70 percent in the quarter.
  66. [66]
    How Jessica Simpson Built a Billion-Dollar Fashion Empire | BoF
    Apr 7, 2015 · Jessica Simpson's fashion line hauls in about $1 billion in annual sales, an aberration in a retail landscape littered with dead celebrity brands.
  67. [67]
    Jessica Simpson Net Worth
    May 19, 2025 · ... Jessica Simpson Collection was generating $750 million per year in gross revenue. At its peak in 2014, it topped $1 billion in gross revenue.What Is Jessica Simpson's Net... · Is Jessica Simpson A Billionaire? · Music Career
  68. [68]
    13 Celebrity Fashion Brands That Have Transformed the Fashion ...
    Unlike many celebrity clothing brands, Simpson's brand has consistently generated impressive sales, crossing the billion-dollar mark in annual retail revenue.
  69. [69]
    Jessica Simpson Explains Her Size-Inclusive Brand Philosophy
    May 18, 2017 · Jessica Simpson's wildly successful brand is beloved by many – and her size-inclusive clothing might have something to do with it.Missing: diverse | Show results with:diverse
  70. [70]
    Jessica Simpson's fluctuating weight helps her as a fashion designer
    May 19, 2017 · The pop star-turned-fashion designer had one goal in mind when she began her clothing line: making women of every body type feel beautiful.<|control11|><|separator|>
  71. [71]
    Why Jessica Simpson Is the Top Reigning Celebrity Fashion Brand
    Oct 18, 2021 · Jessica Simpson reflects on her brand's evolution, why she's still dreaming big and how she overcomes adversity in an exclusive interview.
  72. [72]
    Jessica Simpson On Her $1 Billion Brand And Dealing With Critics
    Jun 6, 2014 · “If anything, I feel like criticism humbles me and it makes me want to fight harder and just grow my business that much more,” she says. “And ...