"The Way I Are" is a song by American record producer and rapper Timbaland, featuring vocalists Keri Hilson and D.O.E., released in 2007 as the second single from his sophomore studio album Shock Value.[1] Co-written by Timbaland, Keri Hilson, The Clutch, Candice Nelson, and producer Danja, and co-produced by Timbaland and Danja, the track blends hip-hop, R&B, and electronic elements with a distinctive stuttering vocal sample and upbeat tempo.[1] Its lyrics humorously address romantic pursuit despite financial limitations, emphasizing compatibility over material wealth.[2]The song achieved significant commercial success, peaking at number three on the Billboard Hot 100 chart in the United States and topping charts in countries including Australia, Canada, Denmark, Ireland, and the United Kingdom.[1] It has been certified triple platinum by the RIAA in the US for combined sales and streaming equivalent to over three million units.[3] As of November 2025, "The Way I Are" has over 1.3 billion streams on Spotify, having surpassed one billion in November 2024 and marking Timbaland's first lead single as a solo artist to reach this milestone.[1][4]The accompanying music video, directed by Shane Drake and released on June 15, 2007, features Timbaland, Hilson, D.O.E., and model Sebastian in a colorful, dance-filled narrative set in various urban scenes.[5] It earned a nomination for Monster Single of the Year at the 2007 MTV Video Music Awards.[6] The track's innovative production contributed to Timbaland's nomination for Producer of the Year (Non-Classical) at the 2008 Grammy Awards.[1] As part of Shock Value, which debuted at number five on the Billboard 200, "The Way I Are" helped solidify Timbaland's reputation for genre-blending hits in the mid-2000s pop landscape.[7]
Background and recording
Development
During the creation of his second studio album, Shock Value (2007), Timbaland sought to follow up the lead single "Give It to Me" with another high-energy club track designed for broad appeal. The song "The Way I Are" emerged from these sessions, with Timbaland envisioning a danceable number that candidly addressed financial hardships in romantic relationships, emphasizing love despite economic limitations—a theme drawn directly from the rapper's verses where he describes being "flat broke" yet committed.[8] This concept aligned with Timbaland's goal of blending personal storytelling with futuristic production to sustain the album's momentum after the success of "Give It to Me," which had peaked at number 1 on the BillboardHot 100.[9][10]The track's songwriting originated in 2006 as part of collaborative demos for Shock Value, credited to Timbaland (Timothy Z. Mosley), Keri Hilson, John Maultsby (D.O.E.), Balewa Muhammad, Candice Nelson, Danja (Nate Hills), and Sebastian. Initial writing took place in Virginia, where Hilson and other contributors from Timbaland's songwriting collective The Clutch developed the core lyrics and structure during early album brainstorming. Additional production elements were refined in intensive Miami sessions at [The Hit Factory](/page/The_Hit Factory), where co-producer Danja (Floyd Nathaniel Hills) contributed beats over a few weeks alongside tracks for artists like Justin Timberlake and Nelly Furtado.[11][12][9][13]Timbaland selected Keri Hilson and D.O.E. as featured vocalists to bring fresh voices to the track, leveraging their talents from within his creative circle. For Hilson, a songwriter in The Clutch who had penned hits for artists like Mary J. Blige, this marked her major-label debut as a featured singer, transitioning her from behind-the-scenes work to the forefront. D.O.E., also a Clutch affiliate and emerging rapper, gained significant mainstream exposure through his verse, introducing his style to wider audiences on a global scale.[14][15][16]
Recording process
The recording of "The Way I Are" took place primarily at Timbaland's personal studio in Virginia Beach, Virginia, during 2006, with additional sessions at various facilities as part of the broader production for Timbaland's album Shock Value.[17][18] The track's core instrumentation was crafted using synthesizers for the distinctive arpeggiated synth riff, drum machines to create heavy, punchy beats, and layered electronic elements such as delays and reverbs to build a futuristic, dance-oriented sound.[18] Timbaland, alongside co-producer Danja, focused on improvisational elements, including ad-libs that were captured and integrated to enhance the track's energetic vibe.[18][19]Vocal sessions featured Keri Hilson tracking her verses with heavy processing, including Auto-Tune for a computerized effect, URS S-series EQ for tonal shaping, and Waves Enigma for harmonic enhancement, while her harmonies were compressed using Waves Renaissance Compressor.[18] D.O.E.'s rap was recorded with doubled vocals treated with URS compression and subtle reverbs for depth.[18] Timbaland's own vocal contributions, including robotic ad-libs, were processed through an Orange Vocoder, McDSP Channel G EQ, Tube-Tech CL1B compressor, and Lexicon 480 reverb to achieve a signature distorted tone.[18] These elements were assembled in Pro Tools across 94 tracks, with some drum elements punched in from half-inch analogue tape for added punch.[18]Mixing was handled by Marcella Araica at Pacifique Studio B in Burbank, California, using an SSL 9000 J-series console, and at Hit Factory Studios in Miami, with recording engineering credited to Demacio "Demo" Castellon, who also assisted on creative touches like the track's intro featuring a pitched-down airplanesound effect.[18][19] Final refinements for the radio edit, emphasizing vocal clarity and dancefloor impact, were completed in early 2007 ahead of the single's release.[18]
Composition
Musical style
"The Way I Are" is an electro-hip hop track blending house and synth-pop elements, defined by its bouncy, minimalist beat that emphasizes electronic rhythms over dense instrumentation.[20] The production draws from 1980s electro traditions while incorporating Timbaland's signature futuristic sound, akin to his work on Justin Timberlake's FutureSex/LoveSounds, creating a club-oriented vibe with spacious, glitchy textures.[21][22]The song adheres to a conventional verse-chorus form, structured with an intro, three verses alternating between rappers, repeated choruses, a bridge, and an outro, culminating in a radio edit runtime of 2:59.[23] Key production techniques include vocoder processing on Timbaland's ad-libs for a robotic, synthesized vocal effect using Prosoniq OrangeVocoder, alongside a prominent synth bassline enhanced by Waves Renaissance Compressor for punchy sustain.[18] Hi-hats and handclaps contribute to the percussive drive, with drums printed to analog tape for added warmth and the main synth line ("Nutts") treated with Waves MetaFlanger and Enigma plugins to achieve a spaced-out, stuttering quality; the track moves at a tempo of 115 BPM in G♯ minor.[18][24][25]
Lyrics and themes
"The Way I Are" centers on the theme of celebrating romantic love amid financial limitations, portraying a relationship where material wealth is secondary to emotional connection. In the song, the narrator acknowledges his lack of resources, singing, "I ain't got no money / I ain't got no car to take you on a date / I can't even buy you flowers," yet affirms that "together we can be the perfect soulmates."[2] This narrative flips traditional gender and economic roles in hip-hop, with the female character providing reassurance and emphasizing mutual acceptance over extravagance.[15]The lyrics unfold through distinct verses that highlight different perspectives on this dynamic. Timbaland's opening verse details a "broke lifestyle," confessing the inability to afford basic dating gestures like a car or flowers, but counters this with optimism about their compatibility; his second verse expands on financial limitations, such as no credit cards and inability to go on exotic trips.[2] Keri Hilson's pre-chorus offers romantic reassurance, stating, "Baby, it's all right now, you ain't gotta flaunt for me / If we go Dutch, you can still touch my love, it's free," underscoring that affection requires no financial display.[2] D.O.E.'s rapverse continues the broke persona with personal details like renting a room and lacking a motorboat, but injects confidence by assuring he can "float ya boat" and wants her support when he succeeds: "I don't got a huge ol' house, I rent a room in a house / ... I ain't got a motorboat, but I can float ya boat."[2] The chorus, delivered by Hilson with Timbaland, playfully reinforces the theme: "Baby if you strip, you can get a tip / 'Cause I like you just the way you are," blending sensuality with non-materialistic approval.[2] Repetition of phrases like "yeah" and "the way you are" enhances catchiness, while slang such as "G's" for money adds a streetwise authenticity.[26]Interpretations of the song highlight empowerment through imperfection, as it validates relationships built on genuine qualities rather than socioeconomic status. By subverting the common raptrope of male wealth attracting female interest, the lyrics offer a critique of materialism in dating, promoting unconditional love where "material possessions and wealth are not prerequisites for a fulfilling relationship."[15][26] The deliberate grammatical twist in the title and chorus—"the way I are" instead of "the way I am"—serves rhythmic flow, mirroring the song's electro-house beats to emphasize unpolished, real authenticity in love.[2]
Release and promotion
Single formats
"The Way I Are" was first released as the second single from Timbaland's albumShock Value in the United States on June 15, 2007, primarily in digital download format through Blackground Records and Interscope Records.[27] The track was made available via platforms like iTunes, marking an early emphasis on digital distribution for the single's initial promotion alongside radio airplay.In Europe, the single appeared in multiple physical formats starting in 2007, including a CD maxi-single released by Mosley Music Group, Blackground Records, and Interscope Records, which contained the radio edit (3:19), "Give It to Me (Laugh At Em) (Remix)" (3:20), and "The Way I Are (Remix)" (3:50).[12] A promotional 12-inch vinyl edition was also issued in Europe, featuring the clean radio edit (3:34), album version (2:59), and instrumental (3:34) on the A-side, along with "Give It to Me" versions on the B-side, pressed at 33⅓ RPM for club and DJ use.[28]International variations included a UK-specific 2-track CD single released on July 23, 2007, by Interscope Records, comprising the standard 3:34 version and a remix titled "Timbaland Vs. Nephew" (3:50).[29] The song was distributed exclusively in its clean version across all formats, as the lyrics contain no explicit content, aligning with radio-friendly standards.[2]
Marketing and promotion
The single "The Way I Are" premiered on radio in the United States in May 2007, initially airing on urban and pop stations before gaining widespread traction. It quickly entered heavy rotation on music television networks such as MTV and BET, contributing to its early buzz among audiences.Promotional efforts included the song's integration into the kickoff of Timbaland's Shock Value tour in 2008, which supported the album and featured live renditions to build momentum. Timbaland also made several television appearances to promote the track.Collaborations extended to brand partnerships, including mobile music initiatives in early 2008.[30] Internationally, promotion in Europe involved club DJ sets that highlighted the track's dance elements, helping to expand its reach beyond North America.Specific tactics leveraged digital platforms popular at the time, with teaser clips posted on Timbaland's MySpace page in mid-2007 to emphasize the song's infectious, danceable hook and generate fan engagement ahead of its full release.[31]
Critical reception
Reviews from critics
Upon its release, "The Way I Are" garnered praise from Rolling Stone for its innovative production, with the album review describing the track as a "hypnotic club track" featuring Keri Hilson and awarding Shock Value 3.5 out of 5 stars overall.[32]Slant Magazine echoed this sentiment, commending the song's "booming, futuristic synth line" similar to "My Love," while rating the album 3 out of 5.[33]Critics offered mixed feedback on the lyrics, with Pitchfork highlighting the beat's energy as a "straight-up jaw-dropper" reminiscent of "'Push It' gone trance" but criticizing the album's repetitive and empty lyrical content, assigning Shock Value a 4.1 out of 10.[34] Billboard's album review positioned the track within Timbaland's broader showcase of production prowess, calling Shock Value a bold display of his ability to blend genres and elevate collaborators like Hilson, though no numerical rating was given.[35]Aggregated scores reflect this divide, with Metacritic compiling a 54 out of 100 for Shock Value based on 24 reviews, underscoring "The Way I Are" as one of the album's highlights amid generally mixed reception.[36]
Accolades
"The Way I Are" garnered several notable awards and nominations, reflecting its commercial and artistic impact in the late 2000smusic landscape.The track was nominated for Monster Single of the Year at the 2007 MTV Video Music Awards, recognizing its status as an inescapable hit of the year.[37] It also received a nomination for Best Rap/Sung Collaboration at the 50th Annual Grammy Awards in 2008, pitting it against other prominent hip-hop and R&B collaborations of the era.[38]In 2008, at the 25th Annual ASCAP Pop Music Awards, "The Way I Are" was awarded for being one of the most performed pop songs of 2007, highlighting its widespread radio and live play.[39] The ceremony also honored Timbaland as Pop Songwriter of the Year for his contributions to multiple hits, including this track.[39] Additionally, the song's music video was nominated for International Video – Group at the 2008 MuchMusic Video Awards.[40]
Commercial performance
Chart positions
"The Way I Are" debuted on the Billboard Hot 100 at number 78 in the week ending June 16, 2007, and ascended steadily, reaching its peak position of number three on the chart dated August 25, 2007. The track remained in the top ten for 18 consecutive weeks and charted for a total of 38 weeks, marking one of Timbaland's longest-running singles on the ranking.[41] It also achieved number one status on the Hot Rap Songs chart and the Mainstream Top 40 (now Pop Airplay) chart, where it held the summit for three weeks beginning September 15, 2007.[42]Internationally, the song performed strongly across multiple territories, topping charts in Canada and Australia while entering the top five in several European markets.[43][44] In Belgium, it peaked at number two on both the Flanders and WalloniaUltratop 50 charts, spending 28 weeks in total.[45] The track reached number five on the German Singles Chart, number two on the French Singles Chart, and number 14 on the Italian Singles Chart.[46][47] This success made "The Way I Are" Timbaland's first solo single as a lead artist to top major European charts, including the UK.In the United Kingdom, "The Way I Are" entered the Official Singles Chart at number nine on June 30, 2007, before climbing to number one four weeks later on July 29, where it held the position for two weeks.[48] The single amassed 45 weeks on the chart overall, with 12 weeks in the top ten.
In the United States, "The Way I Are" achieved significant commercial success, earning a 3× Platinum certification from the Recording Industry Association of America (RIAA) in January 2013, for combined sales and streaming equivalent to 3 million units.[59][60]Internationally, the song received multiple certifications, including 2× Platinum from the British Phonographic Industry (BPI) in the United Kingdom on November 11, 2022, for 1.2 million units. It was certified Platinum by the Australian Recording Industry Association (ARIA) and Gold in countries such as Canada (Music Canada) and Germany (Bundesverband Musikindustrie, BVMI). These accolades underscore its widespread appeal across markets.[61][62]On year-end charts, "The Way I Are" ranked #18 on the Billboard Hot 100 for 2007 and #96 for 2008, highlighting its enduring radio and sales momentum. In the United Kingdom, it placed in the top 10 on the Official Charts Company's year-end singles chart for 2007, at #4.[63][64]Global sales estimates for the single exceeded 5 million units by 2008, driven by its chart dominance in over 20 countries. It also ranked #53 on the Billboard Hot 100 decade-end chart for 2000–2009, cementing its place among the era's top hits.[65][66]
In November 2024, "The Way I Are" surpassed one billion streams on Spotify, becoming the first Timbaland track to enter the platform's Billions Club.[1] As of November 2025, the song's total streams on Spotify exceed 1.3 billion.[23]The official music video for "The Way I Are," uploaded to YouTube in 2009, had accumulated over 800 million views as of November 2025.[67]The track saw a notable resurgence in 2023 and 2024, driven by viral TikTok challenges featuring dance choreography and remixes, which amplified its visibility among younger audiences and contributed to renewed streaming activity. This digital revival aligned with the 2025 vinyl reissue of Timbaland's album Shock Value through Interscope Vinyl Collective, the first such pressing since the original release, sparking fresh interest that further propelled streams.[68]
Music video
Production
The music video for "The Way I Are" was directed by Shane Drake, known for his work on hip-hop visuals, and filmed on May 18, 2007, in Manchester, England.[69] Principal shooting took place in a lock-up garage on Chapel Street in Salford, Greater Manchester, where scenes featured Timbaland and Keri Hilson dancing under spotlight lighting while dressed in formal office attire.[70] Production incorporated local elements, including three British freestyle footballers performing keepy-uppys, originally intended to feature Manchester United players, though their participation was prevented by the ongoing FA Cup schedule.[70]The video adopted an edgy, stylish aesthetic with incendiary cinematography, fierce lighting, and a focus on vibrant colors and wardrobe choices to complement the song's electrohop and synth-driven sound.[69] Key sequences intercut Timbaland cruising urban settings, Hilson in dynamic poses amid club-like environments, and D.O.E. delivering his rap verse, enhanced by futuristic visual effects that evoke the track's themes of confidence and nightlifeescapism.[69] The cast included a group of dancers to amplify the energetic choreography, alongside cameos from Timbaland's associates, such as his brother Garland Mosley.[71]Post-production emphasized sharp, tack-like edits with smooth transitions timed to the music's rhythmic pulses, creating quick cuts and color grading that heightened the overall vibrant, pulsating vibe.[69] The finished video premiered on June 15, 2007, and earned a nomination for Monster Single of the Year at the 2007 MTV Video Music Awards.[5]
Synopsis and themes
The music video for "The Way I Are," directed by Shane Drake, opens with Timbaland performing amid a vibrant, neon-lit club setting, surrounded by dancers and flashing lights that evoke a high-energy nightlife atmosphere. Intercut with his scenes are shots of Keri Hilson confidently dancing in mundane, everyday locations such as a parking lot and urban streets, highlighting her poise and allure without reliance on opulence. D.O.E. contributes to the narrative through gritty street scenes, rapping while navigating alleyways and interacting with a diverse group of background performers, underscoring the song's urban roots.[5]Visually, the video blends live-action footage with CGI effects, creating surreal motifs like cascading digital money and glowing neon overlays that symbolize an aspirational escape from financial constraints, directly contrasting the lyrics' admission of being "broke." This juxtaposition builds romantic tension between the characters, as Hilson and D.O.E. exchange glances and share space in stylized, dreamlike sequences that suggest mutual attraction amid everyday struggles. The production incorporates subtle CGI enhancements to amplify the futuristic electrohop aesthetic of the track.[67]Thematically, the video reinforces the song's core message of genuine connection transcending material wealth, portraying desire and role reversal where personal charisma trumps financial status—a departure from typical hip-hop tropes of flaunting riches. Its diverse casting, featuring performers of various ethnicities and body types in lead and supporting roles, promotes inclusivity and broadens the appeal of this aspirational romance.[15][72]
Live performances and media usage
Notable live performances
Timbaland debuted "The Way I Are" live at the 2007 MTV Video Music Awards on September 9 in Las Vegas, performing alongside featured vocalists Keri Hilson and D.O.E. in a high-energy set with a full live band and backup dancers.[73] The performance transitioned into a medley incorporating other Shock Value tracks like "Give It to Me" with guests Justin Timberlake and Nelly Furtado, highlighting the album's collaborative spirit.[74]The track became a fixture in Timbaland's live sets during the Shock Value promotional tour in late 2007 and 2008, often featuring Hilson as a guest vocalist to recreate the song's signature electro-house vibe.[75] It also appeared in television appearances, such as a 2007 episode of the soap opera One Life to Live, where Timbaland and Hilson delivered an intimate rendition integrated into the show's storyline.[76]In the 2010s, "The Way I Are" remained a crowd favorite in Timbaland's residencies and one-off shows, including a 2011 performance at the Swarovski Fashion event in Paris.[77] During the COVID-19 pandemic, Timbaland incorporated the song into virtual streams, adapting its beats for remote audiences in 2020.The song saw renewed live energy in 2024, serving as a nostalgic highlight amid medleys of his hits.
Usage in other media
"The Way I Are" has been prominently featured in film and television. In the 2008 dance movie Step Up 2: The Streets, the song accompanies a key group dancesequence during a rain-soaked street performance, highlighting its upbeat rhythm and electronic beats.[78]The track also appeared on the reality competition series So You Think You Can Dance. During season 3, episode 8 (aired June 20, 2007), contestants Lauren Gottlieb and Neil Haskell delivered a hip-hop routine choreographed by Tabitha and Napoleon D'umo to "The Way I Are," earning praise for its energetic synchronization and stylistic flair.[79]In video games, "The Way I Are" is included on the soundtrack of NBA Live 08, the 2007 installment in EA Sports' basketball simulation series, where it contributes to the in-game menu and highlight reel audio.[80]Additionally, the song was utilized in advertising, serving as the background music for a 2007 McDonald's television commercial promoting the Dollar Menu, emphasizing its catchy, accessible vibe to appeal to a broad audience.[81]
Remixes, covers, and legacy
Remixes
Several official remixes of "The Way I Are" were produced to accompany the song's 2007 release as the second single from Timbaland's albumShock Value. The radio edit, a clean version that omits explicit language for radio suitability, runs 3:19 and was featured on the primary CD single.[82] This edit helped facilitate internationalairplay, particularly in European markets where stricter content guidelines applied.[83]The extended version, clocking in at 4:15, incorporates additional spoken-word elements by actor Sebastian and emphasizes the track's electronic elements for a more immersive listening experience.[84] Released on the same CD single and digital formats, it became a staple in club environments due to its length and dance-friendly structure.[82] Another notable official remix is the OneRepublic Remix Version, which infuses rock instrumentation and was included on the deluxe edition of Shock Value.These remixes, along with the instrumental variant, were bundled on physical CD singles and digital platforms, broadening the song's reach in club play and remixing culture.[83]Unofficial and bootleg remixes have also proliferated, including the 2007 effort by producers Mistaloon and Francisco, which adds layered production effects.[85] A 2007 promotional vinyl featured the AV8 Special Remix, tailored for DJ sets with enhanced beats.[86] More recently, Steve Aoki's Pimpin Remix (2023) reimagines the track with high-energy EDM drops and has circulated widely on streaming services.[87] Such variants, often shared in DJ sets and online communities, underscore the song's enduring adaptability in electronic and dance scenes.
Cover versions
"The Way I Are" has inspired several cover versions across various genres, showcasing its enduring appeal and versatility in reinterpretation. One early notable cover came from the Norwegian jazz-funk trio Dirty Loops, who delivered a high-energy, instrumental rendition in 2008, emphasizing intricate piano riffs and dynamic drumming that transformed the original's electronic beats into a live jazz fusion performance.[88] This version, captured in a 2011 summer footage video, highlighted the song's rhythmic potential for improvisational styles.In 2017, British producer Leo Stannard collaborated with vocalist Carmody for a chilled electroniccover during a Filtr Sessions performance, stripping the track to ambient synths and soulful vocals that evoked a modern lounge atmosphere.[89] The following year, Ariana Grande and James Corden performed a playful live duet of the song on The Late Late Show's Carpool Karaoke segment, with Grande's soaring vocals and Corden's comedic flair adding a pop-infused, humorous twist to the lyrics.[90] This rendition, aired in August 2018, brought the track to a new audience through its lighthearted delivery.More recent covers include a 2024 acoustic rendition by the group Vale! ULB, which featured harmonious group vocals and guitar accompaniment, uploaded to YouTube and garnering attention for its fresh, collaborative vibe.[91] Instrumental versions have also proliferated, such as a relaxing piano adaptation by Relaxing Piano Covers, offering a serene, melodic take suitable for ambient listening.[92] These covers demonstrate how the song's catchy hook and themes of self-acceptance continue to resonate with artists experimenting in acoustic, jazz, and pop formats.
Cultural impact and legacy
"The Way I Are" emerged as a symbol of recession-era optimism in the late 2000s, its lyrics candidly addressing financial hardship—"I ain't got no money, I ain't got no car"—while affirming romantic connection regardless of material constraints, resonating amid the Great Recession's economic uncertainties.[93] This upbeat electrohop track, blending R&B and dance influences, captured a sense of defiant positivity that defined "recession pop," a genre revival noted for its escapist yet relatable anthems during times of financial strain.[94]The song's innovative production by Timbaland marked a pivotal shift toward electronic integration in hip-hop, fusing futuristic synths and gated effects with hip-hop rhythms to create a sound that diverged from traditional R&B norms and paved the way for electro-pop's rise in mainstream music.[95] Its enduring legacy includes recognition as one of 2007's standout singles, contributing to Shock Value's commercial dominance, and a 2025 limited-edition vinyl reissue of the album that has reignited nostalgia for the era's sound among collectors and fans.[96]In broader cultural discourse, "The Way I Are" has prompted examinations of class dynamics in popular music, with its themes of economic vulnerability featured in analyses linking upbeat tracks to societal moods during downturns.[97] The track appeared in NPR discussions on recession pop's resurgence, underscoring its role in podcasts exploring music's reflection of economic anxieties.[93] By late 2024, it achieved over one billion streams on Spotify, a surge attributed to renewed relevance amid contemporary financial pressures, while maintaining presence in club rotations and streaming playlists as a nostalgic dance staple.[98]