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Third-wave coffee

Third-wave coffee refers to a movement in the specialty coffee industry that emerged in the early 2000s, treating coffee as an artisanal craft product akin to fine wine or craft beer, with a strong emphasis on quality sourcing, transparency, sustainability, and the unique flavors derived from specific origins, roasting techniques, and brewing methods.^[1] The term was first coined in 2002 by Trish Rothgeb, a prominent coffee professional and owner of Wrecking Ball Coffee Roasters, to describe an evolving approach among roasters and baristas who sought to elevate coffee beyond commoditized production and branded experiences.^[2] This movement builds upon the foundations of the first wave, which popularized coffee as an everyday commodity through instant and canned products in the mid-20th century, and the second wave, which introduced espresso-based drinks and cafe culture via chains like Starbucks starting in the 1970s and 1980s.^[3] In contrast, third-wave coffee rejects mass-market uniformity by prioritizing single-origin beans from traceable farms, often through direct trade relationships that ensure fair compensation for producers and promote ethical practices such as shade-grown cultivation.^[1]^[4] Key characteristics include lighter roasts to preserve origin-specific flavor profiles—like fruity, floral, or acidic notes—alongside meticulous brewing processes, such as pour-over or AeroPress methods, performed by skilled baristas in independent cafes.^[1] The rise of third-wave coffee has been closely tied to the growth of the Specialty Coffee Association (SCA), founded in 1982, which standardized quality metrics like the 100-point cupping scale to identify specialty-grade beans scoring 80 or above.^[3]^[5] This era has fostered greater consumer education on coffee's terroir—influenced by factors like altitude, soil, and processing—and sustainability challenges, including climate change impacts on production regions in Latin America, Africa, and Asia.^[1]^[6] By the 2010s, third-wave principles had globalized, influencing urban cafe scenes worldwide and inspiring innovations in roasting technology and packaging to maintain freshness and flavor integrity.^[7] As of the 2020s, third-wave principles continue to evolve, with some industry discussions referring to a fourth wave that emphasizes enhanced traceability, technological innovation, and deeper sustainability efforts.^[8]

Definition and Origins

The Concept of Coffee Waves

The concept of "coffee waves" serves as a metaphorical framework to describe the evolution of coffee production, consumption, and cultural significance over time, analogous to progressive shifts in quality perception and consumer engagement observed in industries like wine.^[9] This model delineates distinct eras in the coffee industry's history, each marked by innovations in accessibility, refinement of taste, and changing societal roles for the beverage.^[10] The first wave, spanning from the late 19th century to the mid-20th century, represented the mass production and commoditization of coffee as an everyday staple focused on convenience and affordability. During this period, coffee transitioned from a novelty import to a widely available grocery item, often sold in bulk or canned forms by brands such as Folgers and Maxwell House, emphasizing low cost over flavor nuance through instant and pre-ground products.^[11] This era prioritized consistent supply for households and institutions, with dark roasts and blends designed for quick preparation amid the rise of industrialized food systems.^[12] The second wave emerged in the 1960s through the 1990s, elevating coffee from a mere commodity to a gourmet social experience, driven by the proliferation of espresso-based drinks and cafe chains like Starbucks. This phase introduced flavored lattes, mochas, and other customized beverages, alongside a cafe culture that positioned coffee shops as communal "third places" for relaxation and interaction, while still relying on darker roasts and blended beans from broad origins.^[3] It marked a shift toward recognizing coffee's potential for enjoyment beyond functionality, with an emphasis on Arabica varieties and basic origin labeling, though quality remained secondary to scalability.^[13] The "waves" terminology was coined in the early 2000s by coffee professional Trish Rothgeb in a 2002 article titled "First Wave, Second Wave, Third Wave" published in The Flamekeeper, the newsletter of the Roasters Guild, where she borrowed the wave metaphor from the waves of feminism to describe successive cultural shifts in coffee appreciation, much like the wine industry's progression from bulk production to artisanal appreciation.^[2]^[14] The term gained rapid adoption within specialty coffee discourse by the mid-2000s, influencing industry publications, education, and marketing to frame ongoing evolutions, though it has faced criticism for oversimplifying a non-linear progression that overlooks regional variations and overlapping trends.^[9] This framework positions third-wave coffee as the subsequent phase, building on prior waves with heightened emphasis on craft and transparency.

Emergence of Third-Wave Coffee

The term "third-wave coffee" was coined in 2002 by Trish Rothgeb, an American coffee roaster based in San Francisco, who used it to describe an emerging movement treating coffee as an artisanal product akin to fine wine, with emphasis on quality, origin, and craftsmanship.^[2] Rothgeb, a coffee professional at the time who later founded Wrecking Ball Coffee Roasters, highlighted the need to elevate coffee beyond mass-produced commodities by focusing on its nuanced flavors and ethical production.^[15] Key early influencers shaped this movement's foundations. George Howell, a pioneering coffee entrepreneur, began advocating for the concept of terroir in coffee during the 1990s, promoting single-origin beans to showcase the distinct environmental influences on flavor profiles from specific farms and regions.^[16] Complementing this, the Specialty Coffee Association (SCA) formalized quality benchmarks in the early 2000s, notably introducing its 100-point scoring system in 2004 to objectively assess green coffee attributes like aroma, flavor, and uniformity, which became a cornerstone for identifying specialty-grade beans scoring 80 or above.^[17] At its core, the third-wave philosophy marked a profound shift, repositioning coffee from a mere commodity to a craft beverage deserving meticulous attention, with priorities on supply chain transparency and direct trade models that fostered closer, fairer relationships between roasters and farmers.^[18] This approach aimed to ensure better compensation for producers and highlight the bean's journey from farm to cup. Early 2000s milestones included the evolution of roasteries like Intelligentsia Coffee, founded in 1995 but pivoting toward third-wave ideals in the subsequent decade through single-origin offerings, and Stumptown Coffee Roasters, established in 1999, which championed light roasts to preserve and accentuate the inherent origin flavors of the beans.^[19]

Historical Development

In the United States

The roots of third-wave coffee in the United States emerged in the late 1990s as a shift from second-wave gourmet blends toward single-origin sourcing, light roasting, and sensory evaluation techniques that highlighted coffee's varietal characteristics. George Howell, a key pioneer, advanced this transition after selling his Coffee Connection chain—pioneering in fresh-roasted, high-quality coffee since 1975—to Starbucks in 1994; he then emphasized cupping protocols, developing a specialized form to systematically assess aroma, flavor, and body, which influenced industry standards for quality discernment. Howell relaunched his eponymous company in 2004, focusing on terroir-driven coffees, but his earlier advocacy in the 1990s laid foundational practices for treating coffee as an artisanal product akin to fine wine.^[16]^[20]^[21] The 2000s saw rapid expansion of independent roasters in urban centers, solidifying third-wave principles of transparency, ethical sourcing, and small-batch production. In Portland, Stumptown Coffee Roasters, founded in 1999 by Duane Sorenson, exemplified direct relationships with farmers and on-site roasting to preserve freshness, becoming a model for the movement. Chicago's Intelligentsia Coffee, established in 1995 by Doug Zell and Emily Mange, extended its influence nationwide, including to Seattle's vibrant scene, through educational programs and auctions that prioritized exceptional lots. San Francisco's Blue Bottle Coffee, launched with its first kiosk in 2005 by James Freeman, championed pour-over methods and single-origin brews, drawing from Japanese kissaten traditions to elevate the consumer experience. These roasters proliferated in cities like Portland, Seattle, and San Francisco, fostering a network of cafes that prioritized flavor profiling over commoditized blends.^[22]^[19]^[23] Pivotal events further propelled the movement, including the rise of digital communities that empowered home enthusiasts. Sweet Maria's, started in 1997 as a green bean supplier, cultivated an online hub by 2004 with detailed roasting guides and forums, enabling widespread experimentation with third-wave techniques among hobbyists and nascent micro-roasters.^[24] In the 2010s, third-wave coffee institutionalized through professional bodies and market expansion, with the Specialty Coffee Association (SCA) experiencing sustained growth in engagement and resources, culminating in its 2017 merger with the European counterpart to form a global entity. The U.S. Barista Championship, inaugurated in 2003 under SCA auspices, showcased technical prowess and storytelling, starting with regional qualifiers and elevating baristas as industry ambassadors. This era witnessed a boom in specialty cafes, from urban outposts to nationwide chains, as consumer demand for traceable, high-scoring coffees surged; by 2014, U.S. specialty coffee sales reached $3.48 billion, reflecting a 21% annual increase and underscoring the movement's commercial viability.^[25]^[26]^[27]^[28]

International Spread

The third-wave coffee movement reached the United Kingdom in the early 2000s, with Monmouth Coffee Company emerging as a key pioneer in London's specialty scene after its founding in 1978.^[29] The company emphasized direct sourcing and small-batch roasting, laying the groundwork for a shift toward artisanal coffee appreciation.^[30] This influence extended to the popularization of drinks like the flat white, with the first commercial version in the UK reportedly made using Monmouth beans around 2005 at early third-wave cafes such as Flat White.^[30] By the 2010s, the movement spurred rapid expansion, with independent specialty cafes proliferating across cities like London and beyond, reflecting a broader embrace of quality-focused coffee culture.^[31] In Australia, third-wave principles gained traction during the 2000s, driven by the country's proximity to Asia-Pacific coffee farms and a strong emphasis on ethical sourcing and sustainability. Roasters like Axil Coffee, established in Melbourne in 2011, exemplified this trend by prioritizing direct trade relationships and transparent supply chains to support regional producers.^[32] The movement contributed to substantial market growth, with specialty coffee accounting for a notable portion of overall sales by 2020, as urban consumers increasingly sought high-quality, origin-specific brews over mass-produced options.^[33] Europe's adoption of third-wave coffee proceeded more gradually in the 2010s, starting prominently in Scandinavia where high per-capita consumption met innovative roasting practices. In Norway, Tim Wendelboe opened his roastery and espresso bar in Oslo in 2007, becoming a trailblazer by focusing on single-origin beans and precise brewing methods, which helped elevate the region's profile in global specialty coffee.^[34] Adoption lagged in Southern Europe, where traditional espresso culture dominated, though by the mid-2020s, progress was evident with French roaster Mikaël Portannier winning the 2025 World Coffee Roasting Championship, showcasing refined techniques and direct-sourced varieties.^[35] In Asia, third-wave coffee blended with local traditions, particularly in Japan where the movement intersected with the refined aesthetics of kissaten—traditional coffee houses emphasizing slow, ceremonial brewing. This fusion was highlighted by Blue Bottle Coffee's expansion to Tokyo in 2015, introducing American-style pour-overs while adapting to Japanese preferences for precision and minimalism.^[36] Urban specialty scenes also flourished in South Korea and China during the 2010s and 2020s, with Seoul and Shanghai emerging as hubs for third-wave cafes offering single-origin espressos and educational tastings to a young, cosmopolitan clientele.^[37] In Latin America, producing countries like Colombia and Brazil saw back-to-origin movements, where farmers and roasters adopted third-wave practices such as micro-lot processing and direct trade to reclaim value in the supply chain and highlight terroir-specific flavors.^[38]

Characteristics and Practices

Sourcing and Roasting

Third-wave coffee emphasizes meticulous sourcing practices that prioritize single-origin and micro-lot beans from specific farms to capture unique regional flavors and terroir characteristics.^[39] Roasters often engage in direct trade models, establishing relationships with producers to bypass traditional intermediaries, ensure fair wages, and pay premiums above commodity prices to support farmer livelihoods and incentivize quality production.^[40] This approach fosters transparency and long-term partnerships, with traceability enhanced through digital tools like blockchain apps and certifications such as Rainforest Alliance, allowing consumers to track beans from farm to cup.^[41] Quality assessment in third-wave coffee relies on rigorous standards set by the Specialty Coffee Association (SCA), using a 100-point cupping scale where scores of 80 or above denote specialty-grade coffee.^[5] This evaluation focuses on defect-free beans, assessing attributes like aroma, flavor, acidity, and body through sensory analysis by certified Q graders.^[5] Preferred varietals include heirloom types such as Geisha, known for its floral and tea-like notes, and Bourbon, prized for its balanced sweetness and clarity, which are selected to highlight origin-specific profiles.^[42] Roasting techniques in third-wave coffee favor light to medium profiles, typically measured on the Agtron scale at 65-85 for ground coffee, to preserve intrinsic origin flavors like bright acidity, fruit notes, and subtle complexities that darker roasts from earlier waves often mask.^[43] These roasts are conducted in small batches at urban roasteries, enabling precise control over time and temperature to optimize freshness, with beans ideally consumed within 2-4 weeks of roasting to maintain peak volatile compounds and aroma.^[44]^[45] Sustainability is integral to third-wave practices, with roasters investing in farmer training programs to improve agronomic techniques, such as pruning and soil management, and promoting climate-resilient varietals to combat challenges like rising temperatures.^[46] Direct trade and certifications have contributed to reducing child labor in supply chains by providing stable incomes and community support, as evidenced by initiatives like Rainforest Alliance projects that monitor and address vulnerabilities in coffee-producing regions.^[47]^[48]

Brewing and Consumption

Third-wave coffee emphasizes manual brewing techniques that allow for precise control over extraction, highlighting the bean's inherent flavors derived from high-quality sourcing. Popular methods include pour-over using devices like the Hario V60 or Chemex, where hot water is poured in stages over ground coffee to achieve balanced extraction.^[49] Other techniques encompass the AeroPress for quick immersion brewing under pressure and the siphon for vapor-infused filtration that produces a clean, nuanced cup.^[50] For espresso, third-wave practitioners often employ naked portafilters to visualize extraction flow and detect channeling, ensuring even saturation and optimal crema formation.^[51] Equipment in third-wave brewing prioritizes accuracy to replicate professional results at home or in cafes. Precise burr grinders, such as the Mahlkönig EK series, deliver consistent particle size essential for uniform extraction across methods.^[52] Digital scales measure coffee-to-water ratios, with the Specialty Coffee Association (SCA) recommending 1:16 as a standard starting point for balanced strength—approximately 1 gram of coffee per 16 grams of water.^[53] Water quality is equally critical, with SCA guidelines specifying total dissolved solids (TDS) between 75 and 250 ppm to avoid under- or over-extraction that dulls flavors.^[54] Consumption in third-wave coffee centers on sensory evaluation through cupping rituals, where brewed coffee is assessed for attributes like aroma, acidity, and body to discern subtle notes.^[55] Participants sniff dry and wet grounds, then slurp to evaluate fragrance, flavor intensity, and mouthfeel, often using the SCA Coffee Taster's Flavor Wheel to identify descriptors from fruity and floral to nutty and spicy.^[56] This practice promotes drinking coffee black to fully appreciate varietal nuances, shifting away from sweetened or milk-based preparations toward pure expression of origin characteristics.^[57] Baristas in third-wave settings function as trained experts akin to coffee sommeliers, guiding customers on pairings and preparation while mastering extraction techniques.^[58] Competitions like the World Barista Championship highlight this skill, requiring precise control of espresso pulls—typically 25-30 seconds for a 1:2 ratio—to achieve targeted yields and flavor clarity.^[59] Such events underscore the barista's role in elevating coffee as an artisanal craft, with emphasis on consistency and sensory education.^[60]

Cultural and Economic Impact

On Coffee Culture

Third-wave coffee cafes have cultivated a distinctive aesthetic that emphasizes minimalism and industrial elements, such as exposed brick walls, reclaimed wood furniture, and polished concrete floors, creating environments that prioritize authenticity and simplicity over opulence.^[61] These design choices, often incorporating natural materials like light maple panels and visible pipes, foster an inviting yet unpretentious atmosphere that aligns with the movement's focus on quality and craftsmanship.^[62] Beyond aesthetics, these spaces serve as vital "third places"—informal gathering spots outside home and work—equipped with communal tables and comfortable seating to encourage lingering, socializing, and remote work, thereby strengthening community bonds in urban settings.^[63] A key aspect of third-wave coffee's cultural influence lies in its emphasis on consumer education, transforming passive drinking into an active, knowledgeable pursuit. Cafes frequently offer workshops on brewing techniques, cupping tastings to explore flavor profiles, and latte art classes, empowering patrons to appreciate the nuances of single-origin beans and ethical sourcing.^[64] This educational ethos extends to home practices, with apps like Brew Timer providing guided timers and recipes for pour-over methods, while the rise of specialty home brewing kits has seen 64% of U.S. consumers aged 25-39 incorporating specialty coffee into their weekly routines by 2025.^[65]^[66] Such initiatives not only elevate personal consumption but also build a shared community around experimentation and skill-building. The movement has notably shifted demographics, particularly appealing to millennials and Generation Z through visually captivating, shareable experiences that resonate on social media platforms. These generations, driving much of the specialty coffee surge, are drawn to aesthetically pleasing setups—like artfully presented flat whites and minimalist interiors—that lend themselves to Instagram posts, blending lifestyle curation with a focus on sustainability and personalization.^[67]^[68] Additionally, third-wave coffee has advanced gender dynamics within the industry, with increasing numbers of women as baristas and entrepreneurs; for instance, women now comprise about 24% of coffee roasters in the U.S., up from earlier decades, and lead initiatives promoting inclusivity in competitions and cafe ownership.^[69]^[70] This progress reflects broader empowerment, as female-led businesses highlight diverse voices in roasting and service roles.^[71] Media has played a pivotal role in amplifying third-wave coffee's cultural footprint, with influential books and documentaries demystifying its principles for wider audiences. James Hoffmann's The World Atlas of Coffee, in its 2025 third edition, offers an updated global exploration of bean origins, roasting, and brewing, serving as a seminal resource for enthusiasts seeking deeper understanding.^[72] Films like A Film About Coffee (2014) further promote the movement by showcasing artisanal practices, farmer stories, and the shift toward treating coffee as a craft beverage, inspiring viewers to engage more mindfully with their daily brew.^[73]

Industry Transformations

The third-wave coffee movement has driven significant reforms in the coffee supply chain, moving away from the volatile C-market commodity trading system toward direct trade and specialty auctions that prioritize quality and transparency. A key example is the Cup of Excellence (CoE) program, launched in 1999, which organizes national competitions to identify top-tier coffees and auctions them directly to buyers, bypassing traditional intermediaries. This shift has substantially increased farmer incomes in participating regions; for instance, in Brazil, specialty producers achieve profit margins 50% greater than conventional ones, while in Honduras, direct trade sales through CoE can yield margins 6 to 9 times higher than standard commodity prices, often translating to net profit gains of $15,000 annually for a typical farm.^[74]^[75]^[76] Business models in the industry have evolved to emphasize curation, accessibility, and premium experiences, with the rise of multi-roaster cafes that rotate coffees from various independent roasters to showcase diversity and support smaller operations. Subscription services like Trade Coffee have further transformed distribution by connecting consumers directly with third-wave roasters, delivering curated, small-batch selections and enabling steady revenue for producers. Even large chains have adapted; Starbucks launched its Reserve Roasteries in 2014 as an upscale venue for small-lot, origin-specific coffees, incorporating third-wave elements like on-site roasting and tasting to compete in the premium segment without fully rebranding as such.^[77]^[78]^[79] Market economics reflect the growing dominance of specialty coffee, with the segment accounting for approximately 55% of the U.S. coffee market's retail value by 2023, fueled by consumer demand for ethical and high-quality options. This expansion has spurred investments in technologies such as blockchain for enhanced traceability, allowing immutable records of a bean's journey from farm to cup and building trust in third-wave claims of sustainability and direct trade.^[80]^[81]^[82] Labor dynamics have professionalized alongside these changes, with baristas increasingly pursuing certifications through programs like the Specialty Coffee Association's (SCA) Coffee Skills modules, which cover barista techniques, sensory evaluation, and brewing science to elevate service standards in third-wave establishments. The movement has also seen a rise in women-owned roasteries, supported by initiatives like scholarships and advocacy for greater female representation in roasting and leadership roles.^[83]^[71]^[84]

Current Status

Global Adoption

The global specialty coffee market, which encompasses third-wave practices emphasizing quality sourcing and artisanal preparation, was valued at approximately USD 101.6 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 10% through 2030, reflecting widespread adoption driven by consumer demand for premium experiences.^[85] In the Asia-Pacific region, the broader coffee market is expected to reach USD 30.26 billion in 2025, with the single-origin and specialty segment—core to third-wave coffee—influencing a 7.72% CAGR through 2030, fueled by urbanization and rising affluence in countries like China and India.^[86] Europe has also seen steady integration, with the specialty coffee market projected at USD 8.30 billion in 2025 and annual growth rates of around 5% in emerging markets such as Romania, where specialty outlets expanded from 3 in 2013 to over 120 by 2021.^[87]^[88] Adoption has been particularly strong in urban centers across Asia, where China reported nearly 50,000 coffee shops by mid-2025, many incorporating third-wave elements like direct-trade sourcing and pour-over brewing in cities such as Shanghai and Beijing.^[89] In developing markets like Ethiopia, the birthplace of coffee, third-wave influences have led to hybrid models that blend traditional smallholder farming and communal roasting with modern transparency standards, enhancing export value for heirloom varieties while preserving cultural practices.^[90] These regional dynamics underscore third-wave coffee's role in elevating local economies through premiumization. Institutional support has accelerated global penetration, with the Specialty Coffee Association (SCA) maintaining numerous international chapters worldwide, including in the UAE, Greece, and Switzerland, to promote education and standards.^[91] The World Barista Championship, organized annually by the SCA since 2000, fosters skills exchange and innovation, with its 25th edition held in Milan in October 2025.^[91] Post-pandemic trends in 2025 include a surge in home roasting kits, such as compact air roasters and app-connected models, enabling consumers to replicate third-wave precision at home amid sustained interest in fresh, customizable brews.^[92] Consumer data highlights the movement's appeal, with 2024-2025 surveys showing that urban millennials and Gen Z—key demographics—favor single-origin coffees for their traceability and unique flavors, comprising a significant portion of specialty purchases in upscale markets.^[93] This preference drives broader market shifts toward ethical and experiential consumption.^[93]

Challenges and Evolutions

The "waves" model of coffee evolution has faced increasing scrutiny in recent years, with critics arguing that it is outdated and overly US-centric, often overlooking longstanding non-Western coffee traditions and global variations in consumption and production practices. For instance, a 2025 analysis in Perfect Daily Grind questions the model's relevance, suggesting it imposes a linear, Western narrative that marginalizes diverse cultural contexts, such as the sophisticated coffee rituals in Ethiopia or Turkey that predate the third wave by centuries.^[9] Similarly, discussions in coffee industry publications highlight how the framework ignores the parallel developments in regions like Asia and Latin America, where coffee culture has evolved independently without fitting neatly into "wave" categorizations.^[94] Accusations of elitism further compound these critiques, as third-wave coffee's emphasis on premium single-origin beans and artisanal methods results in prices that are 20-50% higher than conventional options, limiting accessibility for lower-income consumers and reinforcing perceptions of exclusivity. This pricing premium stems from direct-trade sourcing and specialized roasting, but it has been linked to inequality in value chains, where farmers in producing countries receive marginal benefits despite the elevated retail costs in consumer markets.^[95]^[96] Supply chain vulnerabilities pose significant challenges to the third-wave model, particularly from climate change, which has led to yield drops of up to 30% in key Arabica-producing regions like Latin America and parts of Africa due to erratic weather patterns, droughts, and rising temperatures. These disruptions, exacerbated by events such as the 2025 dry spells in Brazil, threaten the availability of high-quality beans central to third-wave practices, forcing roasters to navigate volatile green coffee prices that surged over 90% in some markets.^[97] Scalability issues compound these pressures for small roasters, who struggle to expand amid rising costs and increasing corporate buyouts by conglomerates like JAB Holdings, which acquired pioneering third-wave brands such as Stumptown and Intelligentsia, often prioritizing efficiency over artisanal ethos.^[98] In 2025, many independent operations reported hesitation in scaling due to thin margins and financial strains from high input costs, highlighting the tension between maintaining quality and achieving sustainable growth.^[99]^[100] Evolutions in the third-wave paradigm are emerging through concepts of a "fourth wave," which integrates advanced sustainability measures and technology to address prior shortcomings, including AI-driven flavor profiling that analyzes bean data for precise roasting and personalization. This shift emphasizes traceability and environmental stewardship, with innovations like improved decaf processing—such as the mucilage ethyl acetate method—preserving flavor profiles to appeal to health-conscious consumers without compromising quality.^[101]^[102]^[103] Integration with plant-based alternatives, including oat and almond milks optimized for coffee pairing, further broadens appeal by accommodating dietary preferences and reducing reliance on dairy.^[104] Looking ahead, 2025 reports predict a move toward broader inclusivity in coffee practices, with a pronounced shift to "regenerative coffee" that prioritizes biodiversity through agroforestry and soil health initiatives, potentially restoring ecosystems in vulnerable regions. Frameworks like the Global Coffee Platform's RegenCoffee Guidance outline holistic approaches to enhance resilience, ensuring equitable benefits for farmers and consumers alike while countering climate threats.^[105]^[106] This evolution signals a more democratic and sustainable future for coffee, moving beyond third-wave exclusivity to foster global collaboration.^[107]

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Direct Trade In Specialty Coffee: Is It An Effective Model?
Jan 13, 2021 · Direct trade is a coffee trading model that offers the promise of a stronger value chain achieved by minimising the number of intermediaries.
[37]
Why third-wave coffee roasters pay less for coffee as they scale
Feb 9, 2024 · Today, third-wave hcoffee roasters might pay anything from a small premium above the C price to record-breaking amounts. Last year's Best of ...
[38]
Traceable Blockchain Solutions: for your Cuppa Coffee
Their premium coffee range is 100% Rainforest Alliance certified blend of arabica coffee beans from three origins – Brazil, Rwanda and Colombia. Through ...
[39]
Coffee Value Assessment - Specialty Coffee Association
In June 2024, after compiling user feedback from CVA Early Adopters, the SCA has released A System to Assess Coffee Value: Understanding the Specialty Coffee ...Missing: wave | Show results with:wave
[40]
Coffee Varieties: A Crash Course in Geisha vs Bourbon
Aug 1, 2017 · Bourbon is known for its sweet taste, while Geisha has tea-like qualities with jasmine, orange blossom, and bergamot notes.
[41]
Agtron® Numbers and What They Mean - Boxer Coffee
The higher the Agtron number, the lighter the roast. Agtron parameters range from about 55 on our lightest roasts to 25 on our darkest. This digital device ...
[42]
Third Wave Coffee Roasters
Jun 15, 2017 · Fresh coffee has a shelf life of two to three weeks at most no ... roasted in small batches to guarantee freshness and consistency. We ...<|control11|><|separator|>
[43]
https://coffeebros.com/blogs/coffee/the-ultimate-guide-to-understanding-coffee-roast-levels
[44]
Sustainability issues along the coffee chain: From the field to the cup
Dec 8, 2022 · - Several studies demonstrated that certification systems present benefits for farmers by reducing livelihood vulnerability, lowering production ...
[45]
Tackling Child Labor in Coffee Supply Chains in Vietnam
Jan 25, 2022 · The Rainforest Alliance will work with supply chain actors—including coffee-sourcing companies—at the international, national, and local events ...
[46]
New project to address child labour in the coffee industry launched ...
Jun 28, 2024 · The CLEAR Supply Chains Project seeks to address the root causes of child labour in coffee production by developing and piloting integrated and area-based ...
[47]
https://www.rainforest-alliance.org/in-the-field/tackling-child-labor-in-coffee-supply-chains-in-vietnam-project-profile/
[48]
Brewing Guides - Third Wave Coffee
POUR OVER. A simple method for coffee brewing that highlights every subtle nuance. READ THE POST. Total Time: 3-3.5 minutes. SYPHON. For ...
[49]
VIDEO: Why a Messy Naked Portafilter Means Bad Extraction
In this short and sweet clip, he explains how to recognise uneven extraction, in both naked and spouted portafilters, and the three steps to ensuring it doesn' ...
[50]
https://www.thirdwavecoffeeroasters.com/blogs/brewing-guides
[51]
https://perfectdailygrind.com/2016/10/video-why-a-messy-naked-portafilter-means-bad-extraction/
[52]
Understanding the Importance of Water in Coffee Brewing
May 15, 2025 · The Specialty Coffee Association (SCA) recommends water with a TDS range of 75-250 ppm (parts per million) for optimal extraction. Too few ...
[53]
[PDF] Coffee Sensory and Cupping Handbook
coffee is tasted by slurping from a spoon. Notes are made on the following twelve categories: roast level, fragrance/aroma, flavor, acidity, body, balance,.
[54]
Coffee Taster's Flavor Wheel
The Coffee Taster's Flavor Wheel can be purchased in the SCA Store. Click here to get your poster now. Digital files of the Coffee Taster's Flavor Wheel are ...Missing: wave | Show results with:wave
[55]
https://mandarin-mandarin-krab.squarespace.com/s/SCA_Sensory-Cupping_Handbook_Digital_secure_21_09.pdf
[56]
What is a Coffee Sommelier? - Nicole Battefeld
Apr 2, 2025 · Similar to wine sommeliers, these professionals guide consumers, train baristas, and curate high-quality coffee menus. Their expertise extends ...
[57]
2024 World Barista Championship: The Finals - Sprudge Coffee
May 3, 2024 · Pulled at 20g in and 45g out in 29 seconds, the Gesha espressos have notes of blood orange, yellow peach, red cherry, and pineapple with a ...
[58]
Defining the Ever-Changing Espresso - 25 Magazine: Issue 3
Feb 1, 2025 · Turning our attention to extraction time, 51% of respondents' average extraction time was between 25 and 30 seconds, well within the window ...<|separator|>
[59]
Exploring Some Of The Factors That Influence Café Design
Oct 1, 2020 · One of the other big trends among early third-wave cafés was grounded in minimalism and simplicity. For many coffee shop owners, this “less is ...
[60]
Common grounds: Design trend in third wave coffee shops is ...
Apr 10, 2014 · This small space emphasizes soaring ceilings with backlit panels of light maple. Polished concrete floors and porcelain tiling complete the ...
[61]
The third place: What is it & how does it relate to coffee shops?
Jun 15, 2021 · Defined as an informal public gathering place that serves the community, the “third place” has been part of human society for centuries.Missing: exposed brick
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Specialty Coffee Market to Reach USD 69.8 Billion Globally by 2032 ...
Oct 8, 2025 · Specialty cafés host coffee-tasting sessions, brewing workshops, and latte art classes, enhancing customer engagement and brand loyalty.Missing: statistics | Show results with:statistics
[63]
Brew Timer : Make Great Coffee - Apps on Google Play
Rating 4.6 (2,865) · Free · AndroidBrew Timer is great coffee brewing assistant for third wave coffee brewing methods. Brew Timer allows you to create your favourite recipes easily.
[64]
2025 National Coffee Data Trends Specialty Coffee Breakout Report ...
Jun 17, 2025 · 64% of 25-39 year olds drank specialty coffee weekly. 35% of specialty drinkers prepare out-of-home. 61% believe coffee is good for health. ...Missing: kits wave percentage
[65]
How Millennials and Gen Z Made Specialty Coffee Cool
Jul 28, 2025 · Discover how Millennials and Gen Z reshaped coffee culture with trends, tech, sustainability, and social media to make specialty brews a ...
[66]
Specialty coffee needs to remain "exciting" for younger generations
Mar 27, 2024 · Specialty coffee is an ever-changing industry, but it takes a unique approach to know how to connect with Gen Z consumers.Missing: worthy | Show results with:worthy
[67]
https://www.culturaldaily.com/how-millennials-and-gen-z-made-specialty-coffee-cool/
[68]
The Women Breaking Barriers in the Coffee World - Barista Magazine
Apr 23, 2025 · Today, we're highlighting three driven women who are leading the charge for more gender inclusivity in the specialty-coffee world: Aliza James, ...
[69]
Why specialty coffee needs to see more women in roasting
Nov 13, 2024 · While there are more women owned businesses than ever before, increasing female representation in specialty coffee is an ongoing challenge.Missing: dynamics entrepreneurs
[70]
The World Atlas of Coffee 3rd edition: From beans to brewing
30-day returnsBook details ; Print length. 288 pages ; Language. English ; Publisher. Mitchell Beazley ; Publication date. November 4, 2025 ; Dimensions. 8.1 x 1 x 10.3 inches.
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Best Coffee Documentaries To Watch in 2020
Oct 22, 2020 · We picked our favourite coffee films that show the specialty coffee world from many different perspectives and you can stream them right now!<|control11|><|separator|>
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Cup of Excellence History
Cup of Excellence program was born in 1999 at the end of a global project designed to help farmers receive more money for their high-quality coffee.
[73]
The economics of quality in the specialty coffee industry
Aug 7, 2025 · This study estimates price determinants for specialty green coffee auctions using records from the 2004–2010 Cup of Excellence programs ...
[74]
[PDF] Cup of Excellence in Brazil and Honduras: An Impact Assessment
Honduran farmers who enter the COE auction are often able to sell most of their production direct trade, boosting their profits considerably. COE also creates ...Missing: wave reforms
[75]
Multi-Roaster Coffee Shop Business Model: More The Merrier?
With a multi-roaster coffee program a coffee shop may showcase coffee from several different specialty coffee roasters at any given time.Missing: wave Trade
[76]
https://cupofexcellence.org/wp-content/uploads/2017/12/coe-final-report_3-1-1.pdf
[77]
Starbucks Unveils 'Don't-Call-it-Third-Wave' Concept, Plans Seattle ...
The company says the new roastery will be a kind of interactive coffee museum and tasting room designed to showcase the company's “small-lot” ...Missing: adoption | Show results with:adoption
[78]
Specialty Coffee Facts and Figures
The retail value of the U.S. coffee market is estimated to be $48 billion dollars with specialty comprising approximately 55% value share.Missing: $16 | Show results with:$16
[79]
Exploring Coffee Traceability on Blockchain for a Transparent Future
Mar 23, 2025 · The integration of blockchain technology within the coffee industry is a pivotal aspect of the Third Wave Coffee Revolution, significantly ...
[80]
How Can Blockchain Empower Coffee Producers?
Nov 27, 2018 · As a new trading tool, one that can increase traceability and transparency, bring roasters and producers together, and result in better prices, ...
[81]
SCA Coffee Skills Program | Build Your Coffee Expertise
Master coffee preparation, tasting, and more with the SCA Coffee Skills Program. Start your path to professional growth with courses tailored for every coffee
[82]
Women Coffee Roasters Scholarship 2025 | Coffee Project NY
Mar 1, 2025 · A scholarship program for women and femme-identifying coffee roasters. Applications close on March 31st. Submit your application today!
[83]
Specialty Coffee Market Size, Share & Growth Report, 2030
The North America specialty coffee market captured a revenue share of over 51.1% in 2024 of the market, driven primarily by an increasing consumer preference ...
[84]
asia pacific coffee market size & share analysis - Mordor Intelligence
Sep 4, 2025 · The Asia Pacific Coffee Market is expected to reach USD 30.26 billion in 2025 and grow at a CAGR of 6.34% to reach USD 41.15 billion by 2030 ...
[85]
https://www.grandviewresearch.com/industry-analysis/specialty-coffee-market-report
[86]
The slow bloom of third wave coffee in parts of Europe
Aug 19, 2025 · The excitement is tangible. In Romania, the coffee market is expected to grow by 5% each year until 2028. Between 2013 and 2021, the number of ...
[87]
The number of coffee shops in China surpassed that of the United ...
Jun 9, 2025 · The number of coffee shops in China has increased by 58% in the past 12 months to 49,691 stores, surpassing the United States to become the ...
[88]
https://intelligence.coffee/2025/08/third-wave-coffee-in-parts-of-europe/
[89]
Specialty Coffee Association
### Summary of SCA International Chapters and World Barista Championship
[90]
Home Roast Revolution: 7 Best Home Coffee Roasters For 2025
Jun 26, 2025 · From compact air roasters to app-connected drum machines, these devices give you full control over flavor, freshness, and roast level.
[91]
The Ultimate Guide To 2025 Specialty Coffee Trends - Tastewise
Jul 7, 2025 · Specialty coffee holds 25% of the U.S. coffee market and continues to grow. · 68% of Gen Z consumers prefer cold coffee formats, including iced ...
[92]
Keep up or lose out – where will the third wave go?
Jul 15, 2025 · The third wave movement began to include the roaster, the barista, and the consumer, and ultimately the farmer and miller as fully engaged ...Missing: kits | Show results with:kits
[93]
Quality and inequality: creating value worlds with Third Wave coffee
Aug 6, 2025 · Based on a study of the burgeoning high-end ('Third Wave') coffee market in the USA and on research conducted with Maya farmers in Guatemala ...
[94]
Specialty coffee still has a reputation for being elitist. Will it ever go ...
Mar 7, 2024 · Specialty coffee has historically been elitist. However, coffee's fourth wave is changing that with mass commercialisation.
[95]
Projecting trends of arabica coffee yield under climate change
Arabica yields likely to decrease by 23–35 % in Latin America and 16–21 % in Africa. •. Production could shift to less impacted high-altitude and low-latitude ...Missing: key | Show results with:key
[96]
The year in review: Why coffee acquisitions will continue in 2025
Jan 2, 2025 · Companies like JAB Holdings and Nestlé purchased majority stakes in pioneering third wave roasters, including Stumptown, Blue Bottle, and ...Missing: buyouts | Show results with:buyouts
[97]
Roasters are now thinking twice before scaling operations
May 21, 2025 · While expansion remains an option, many coffee roasters are now prioritising efficiency, resilience, and profitability over rapid growth.
[98]
Why 2025 has been so challenging for specialty coffee so far
Jun 13, 2025 · Big roasters often run on thin margins balanced by scale, while boutique specialty firms mark up heavily to cover small-operation costs.<|separator|>
[99]
https://perfectdailygrind.com/2025/05/why-coffee-roasters-are-thinking-twice-before-scaling/
[100]
https://intelligence.coffee/2025/06/2025-tough-year-for-specialty-coffee/
[101]
Specialty Decaf Coffee is Riding the Third Wave
Apr 4, 2025 · Third wave is a term used to describe the current trend of coffee shops elevating coffee to a place similar to wine, craft beer, or spirits.Missing: plant- alternatives
[102]
https://www.almenhaz.com/blogs/articles/ai-shaping-coffee-industry-bean-to-brew
[103]
GCP publishes RegenCoffee Guidance - Global Coffee Platform
Sep 2, 2025 · The new publication provides the sector with a framework on regenerative agriculture – a holistic, outcome-focused approach to sustainable ...
[104]
Why Regenerating Coffee Farms May Be One Of Climate's Most ...
Oct 31, 2025 · Andrea Illy shares why regenerative agriculture—not high-tech fixes—may be coffee's best bet against climate change, offering benefits for ...
[105]
The Rainforest Alliance Announces Regenerative Agriculture ...
Sep 8, 2025 · The Regenerative Agriculture Standard is already being implemented across coffee farms in Brazil, Costa Rica, Mexico, and Nicaragua. Meanwhile, ...