Tilda
Tilda is a cloud-based, no-code website builder that allows users to create professional websites, online stores, landing pages, portfolios, and blogs using a drag-and-drop interface and pre-designed templates, without requiring any coding expertise.[1][2] Developed by Tilda Publishing, a venture capital-backed company founded in 2014 by designer Nikita Obukhov, Tilda emphasizes visual design, typography, and ease of use to enable rapid site deployment for individuals, small businesses, and creative professionals.[3][2][4]Key Features
The platform offers over 550 customizable blocks crafted by professional designers, covering elements like headers, galleries, forms, and e-commerce tools, which users can mix and match to build adaptive, mobile-responsive sites.[5][1] As of 2025, enhancements include AI-powered website generation from simple business descriptions, Zero Block for pixel-perfect custom layouts, and built-in SEO optimization with fast loading times achieved through adaptive image compression and a global CDN.[5] Integrations with third-party services such as Google Analytics, PayPal, Stripe, and email marketing tools further extend its functionality, while support for custom domains, SSL certificates, and site export options caters to advanced needs.[5]Usage and Impact
As of 2025, Tilda serves hundreds of thousands of users worldwide, powering a diverse range of projects from personal portfolios to commercial online stores, and is particularly noted for its focus on aesthetic, content-driven websites.[4] The company, headquartered in the UAE with approximately 80 employees as of 2025, provides free educational resources through Tilda Education, including tutorials on web design, animation, and digital marketing to democratize website creation.[3][6]Overview
Core Functionality
Tilda is a cloud-based no-code platform designed for constructing responsive websites, landing pages, online stores, and blogs through an intuitive visual interface that eliminates the need for programming knowledge.[5] Users leverage a library of over 550 pre-designed blocks to assemble content rapidly, ensuring sites adapt seamlessly across devices like desktops, tablets, and mobiles.[7] This approach prioritizes accessibility, allowing individuals and teams to focus on design and messaging rather than technical implementation.[5] At the heart of Tilda's operation is its drag-and-drop interface, which enables users to position and customize blocks effortlessly on the page canvas. Each block serves as a self-contained module combining elements such as text, images, forms, galleries, videos, animations, menus, and interactive components, fostering modular content creation without coding.[7] Blocks can be dragged from the library, edited via a what-you-see-is-what-you-get (WYSIWYG) editor for adjustments like typography, colors, and spacing, and rearranged to build cohesive layouts.[5] This system supports dynamic features, including animations and full-screen media, enhancing user engagement while maintaining professional aesthetics.[8] The core workflow begins with selecting from over 210 ready-made templates tailored to specific site types, providing a structured starting point.[5] Users then add, modify, or duplicate blocks to populate pages, with real-time previews allowing immediate visualization of changes across devices.[7] Once refined, sites can be published instantly to a custom domain or a free Tilda subdomain (e.g., username.tilda.ws), complete with HTTPS security and basic SEO optimization.[5] This streamlined process supports iterative development, enabling quick iterations from concept to live deployment.[8] Introduced in 2014, Tilda employs a modular block system for assembling websites.[7] For more advanced customization, users can employ features like Zero Block to create bespoke layouts beyond standard blocks.[8]Target Audience
Tilda primarily serves freelancers, small business owners, marketers, designers, educators, and content creators who aim to deploy websites rapidly without involving developers.[7] These users often lack extensive technical expertise, making Tilda's no-code approach particularly suitable for building portfolios, event pages, newsletters, and personal blogs.[7] By offering an intuitive visual editor and pre-designed blocks, the platform significantly reduces the learning curve for beginners, enabling them to create professional-looking sites in hours rather than weeks.[7] The platform's simplicity caters to non-technical creators by emphasizing ease of use over complex coding, allowing users to focus on content and design rather than backend development.[9] For instance, educators can quickly assemble course landing pages, while marketers benefit from tools for rapid campaign sites.[7] This accessibility has contributed to Tilda's adoption among creative industries, where over 618,000 live websites have been built, predominantly by solopreneurs and small teams.[10] Niche applications further appeal to international solopreneurs and agencies, including support for multilingual sites through geo-targeted landing pages, built-in SEO tools for better search visibility, and automatic mobile optimization for responsive designs across devices.[7] These features are especially valuable for users in regions like Europe and Russia, where Tilda powers the majority of its sites—as of 2023, 31% in the Russian Federation, 13% in the United States, and 6% in Ukraine—highlighting its strong foothold among global creative professionals.[11][12] Tilda also supports e-commerce for business users, facilitating quick online store setups alongside its core website-building tools.[7]History
Founding and Launch
Tilda was founded in 2014 by Nikita Obukhov in Moscow, Russia, addressing the growing demand for user-friendly web design tools that enabled non-developers to create professional websites without technical expertise. Obukhov, a seasoned designer with over 14 years of experience and more than 700 completed projects, drew from his time running a web design studio to identify pain points in traditional website development, such as high costs and maintenance complexities for clients.[13][14][15] The platform's initial concept centered on a block-based builder, inspired by modular design principles, which allowed users to assemble one-page sites and portfolios using pre-configured, customizable blocks rather than writing code from scratch. This approach aimed to democratize web creation by emphasizing visual editing and rapid prototyping, making it accessible for designers, small businesses, and content creators. The development began as a minimal viable product (MVP) focused on a simple interface to validate the core modular mechanism.[13][16] Tilda entered beta testing in 2014, with its full public launch occurring shortly thereafter in the same year, initially concentrating on the Russian market to build a local user base before pursuing international growth. Early operations were bootstrapped, relying on Obukhov's personal investment without external funding, which allowed for agile development but required careful resource management.[2][17][18] One of the primary early challenges was constructing a comprehensive no-code ecosystem from the ground up, including backend infrastructure, block libraries, and integration capabilities, all while ensuring scalability and ease of use in a competitive landscape dominated by code-heavy alternatives. The team, including co-founder Aleksey Kulakov, navigated these hurdles by prioritizing iterative feedback from initial users in Russia, laying the foundation for Tilda's expansion into a versatile website builder.[13][16][17]Key Milestones and Expansion
Following its initial launch, Tilda introduced multi-page support, enabling users to build more comprehensive websites beyond single landing pages.[19] API access was also added during this period, allowing developers to integrate Tilda sites with external services and automate workflows through public and secret keys obtained via site settings.[20] The platform expanded into European markets by supporting multilingual websites, with features for creating bilingual or multi-language versions by copying and translating pages.[21] Between 2018 and 2020, Tilda launched e-commerce capabilities, including the ability to create online stores with product catalogs, shopping carts, and order management.[8] Integrations with payment gateways such as Stripe, PayPal, and Yandex.Kassa were implemented to facilitate secure transactions.[8] In 2022, Tilda introduced an online course builder that supports lesson organization, quizzes, and member access controls.[22] In 2024, the platform marked its 10th anniversary and incorporated AI-assisted design tools, including AI-powered text generation and refinement features such as rephrasing and SEO suggestions.[23] In June 2025, Tilda launched the AI Website Builder, enabling generation of full websites from simple business descriptions.[24] Partnerships and integrations were deepened, such as seamless connectivity with Google Analytics for tracking site performance and user behavior.[17] Key events during this evolution included Tilda's adaptation to the rising no-code movement, positioning itself as a pioneer in block-based, code-free website creation since its inception.[25] The company has operated as a bootstrapped entity without public funding rounds, focusing on organic growth and product innovation.[17] No major rebranding efforts were undertaken, maintaining consistent branding around intuitive, design-focused web building.Features and Capabilities
Block-Based Editing System
Tilda's block-based editing system serves as the foundational mechanism for constructing websites, enabling users to assemble pages by selecting and modifying pre-designed components known as blocks. The platform offers over 550 pre-designed blocks in an ever-growing library, categorized by function to facilitate targeted selection, such as Cover for introductory sections, Text for content areas, Image and Gallery for visual elements, Form for interactive inputs, and Footer for concluding page structures.[5][26] Each block is fully editable, allowing adjustments to text content, visual styling including colors and fonts, and animations through built-in effects like hover transitions or parallax scrolling.[5] The editing process emphasizes simplicity and immediacy, beginning with drag-and-drop functionality to place blocks onto the page canvas from the library sidebar. Users can click directly on elements within a block to modify text or upload media, while the orange Content panel provides access to advanced settings such as alignment, spacing, and variant options for product displays. Real-time previews are available via a dedicated mode that displays the page as it would appear live, with automatic saving of changes to prevent data loss during sessions. Additionally, the system ensures responsive design by automatically adapting block layouts across devices, including adjustments for mobile paddings and breakpoints, though manual tweaks can be applied for finer control.[27][5][28][29] For more sophisticated modifications, Tilda incorporates advanced block features that extend beyond basic editing. Users can inject custom HTML or CSS code using the dedicated T123 "Embed HTML Code" block, which renders the input directly on the page while displaying as text in edit mode to avoid interference. CSS classes can also be assigned to standard blocks for targeted styling via external stylesheets. Dynamic content blocks support integration with blogs through the block-based text editor in the Feeds tool, enabling the addition of formatted posts with images, videos, quotes, and HTML snippets; similarly, e-commerce stores utilize dynamic product catalog blocks that pull live inventory data for automated updates.[30][31][32] This block-based approach excels in delivering rapid development for straightforward websites and landing pages, allowing non-technical users to prototype and launch projects efficiently without coding from scratch. However, it imposes constraints on highly intricate customizations, as the reliance on predefined blocks and limited code injection options may require workarounds or external tools for advanced layouts, potentially slowing progress on complex, bespoke designs.[8][33]Design and Customization Tools
Tilda provides a suite of design and customization tools that enable users to create visually appealing and responsive websites without extensive coding knowledge. These tools emphasize intuitive visual editing, allowing for precise control over aesthetics and interactivity while maintaining compatibility across devices. The Zero Block tool stands out as a canvas-based editor for crafting pixel-perfect, custom layouts. Users can freely place elements such as text, shapes, images, buttons, videos, icons, and embeds on a flexible grid, with support for responsive design across screen sizes from 320px to 1920px. Features like alignment guides, layer management, and auto-layout ensure elements adapt seamlessly to different viewports, making it ideal for professional designers seeking bespoke arrangements beyond pre-built blocks.[5] Styling options in Tilda offer comprehensive control over site appearance, including customizable color schemes, typography via integration with Google Fonts, [Adobe Fonts](/page/Adobe Fonts), and Tilda's proprietary typeface, as well as precise spacing and padding adjustments. Users can apply global themes drawn from over 210 templates and 550+ blocks, ensuring consistent branding across pages, while a dedicated background editor allows modifications to colors, gradients, or video overlays.[5] Animation and effects enhance user engagement through built-in transitions, parallax scrolling for dynamic depth, and hover states that trigger interactive responses like scaling or color shifts. In Zero Block, advanced customization includes easing functions and Bézier curves for smooth animations, with fixed-on-scroll elements for persistent navigation or calls-to-action. These features are accessible directly within the editor, promoting fluid motion without external plugins.[5] As of 2025, Tilda includes AI-powered tools for website creation, allowing users to generate full websites or text content from simple descriptions in approximately 60 seconds, with options to refine via drag-and-drop editing. AI assists in rephrasing, shortening, or expanding text for blocks and pages.[5][34] For extensibility, Tilda supports export capabilities that facilitate integration with other systems. Available on the Business Plan, users can export static HTML sites complete with images, CSS, and JavaScript files, enabling offline hosting or developer handoff. Additionally, an API allows embedding Tilda-generated content into external websites or automating design workflows, ensuring designs remain portable and scalable.[5]E-Commerce and Integration Options
Tilda provides a built-in e-commerce solution known as Tilda Store, which enables users to create and manage online shops without coding. This includes features for building product catalogs, where users can organize items into categories, add variants such as colors or sizes, and import/export data via CSV or YML files. Shopping carts allow customers to add multiple products, view specifications, customize options like delivery, and calculate totals dynamically. The checkout process supports customizable forms for collecting customer details, with options for online or delivery payments, while inventory management tracks stock levels in real-time to prevent overselling and updates availability across the site.[35] For payment processing, Tilda integrates with major gateways including Stripe, PayPal, and Verifone (formerly 2Checkout), supporting credit cards like Visa and MasterCard, mobile payments, and online banking. Regional options such as WayForPay and YooKassa (previously Yandex.Kassa) are also available, along with over 50 custom gateways like Fondy and UCS for broader accessibility. Multi-currency handling is supported, allowing stores to display and process payments in various currencies to cater to international customers.[5][36][37] Tilda facilitates connections to third-party tools to enhance functionality, including email marketing services like MailChimp, SendGrid, and UniSender for automated campaigns and newsletters. Analytics integrations with Google Analytics and Google Tag Manager enable tracking of user behavior and performance metrics. CRM systems such as HubSpot, Salesforce, Monday, Zoho CRM, and Tilda's own CRM are supported for managing leads and customer data. Social media embeds allow incorporation of elements like Facebook comments and Instagram feeds directly into pages.[5][38] In terms of SEO and marketing, Tilda offers built-in tools for optimization, including automatic generation of sitemap.xml files, customizable meta tags for titles and descriptions, ALT tags for images, and user-friendly URLs. Form builders facilitate lead capture through customizable data collection forms that integrate with email services or CRMs for follow-up. Basic A/B testing is possible by duplicating pages to compare variations, often in conjunction with Google Analytics for analysis.[5][39][40]Business Model and Operations
Pricing Structure
Tilda offers a tiered subscription model designed to accommodate users from beginners to small businesses, with a free plan for basic use and paid options that unlock advanced features. The platform's pricing emphasizes accessibility, starting with no-cost entry and scaling based on website count, storage, and functionalities like e-commerce integration. All plans include hosting, SSL certificates, and responsive design, but higher tiers provide greater flexibility and remove limitations such as branding.[41] The free plan enables basic site building with one website limited to 50 pages and 50 MB of storage, including access to essential blocks like Zero Block for custom layouts, Tilda's subdomain (e.g., username.tilda.ws), and the "Made on Tilda" branding on published sites. It supports responsive design, basic animations, an icon library, and online support via help center, but restricts custom domains, payment integrations, and advanced tools like SEO analytics or forms. This tier suits testing or simple personal projects without financial commitment.[42][43] Paid plans begin with the Personal tier at $10 per month when billed annually (or $15 monthly), allowing one website with up to 1,000 pages and 1 GB of storage. It removes the Tilda branding, enables custom domain connections, and unlocks full block access, HTML/CSS editing, payment gateways, custom fonts, contact forms, and CRM integrations for lead management. Users gain analytics, SEO tools, and export options, making it ideal for individuals or freelancers building professional sites. The Business tier, priced at $20 per month annually (or $25 monthly), supports up to five websites with the same page and storage limits per site, adding e-commerce capabilities such as online stores, product catalogs, shopping carts, and payment processing without transaction fees. It includes team collaboration, DDoS protection, email campaigns, members' areas, course builders, news feeds, additional fonts, source code export, and API access for advanced customizations. This plan targets small businesses needing multi-site management and sales features.[41][44][43]| Plan | Monthly Cost (Annual Billing) | Websites | Pages per Site | Storage | Key Features | Limitations |
|---|---|---|---|---|---|---|
| Free | $0 | 1 | 50 | 50 MB | Basic blocks, Tilda subdomain, responsive design | Tilda branding, no custom domain, no payments |
| Personal | $10 | 1 | 1,000 | 1 GB | Custom domain, full blocks, payments, SEO, forms | Single site, basic collaboration |
| Business | $20 | 5 | 1,000 | 1 GB | All Personal + e-commerce, team editing, API, code export | N/A |