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U Mobile

U Mobile Sdn. Bhd. is a Malaysian telecommunications provider specializing in data-centric solutions, including postpaid and prepaid plans, , voice, and messaging services. Launched in September 2007 after obtaining necessary licenses from the (MCMC), it operates as one of the country's four major mobile network operators and is headquartered at in . As Malaysia's youngest full-service , U Mobile has grown rapidly, reaching 9.6 million subscribers as of September 2025 and emphasizing innovations such as unlimited plans and free international . The company has been recognized as the "Malaysia Mobile Services Company of the Year" by for six consecutive years through 2023, and again in 2024, highlighting its commitment to quality connectivity and support. In November 2024, U Mobile was appointed by MCMC to build and operate Malaysia's second network, complementing the existing infrastructure and aiming to enhance nationwide coverage with advanced technologies like 5G-Advanced, and launched in August 2025 as ULTRA5G. Ownership of U Mobile includes significant stakes held by Malaysian tycoon Tan Sri through his companies and recent strategic alignments with local investors, such as a partial sale from Singapore-based to entities linked to the Johor in late 2024, reducing foreign ownership to foster domestic partnerships. The company continues to expand its infrastructure, with over 10,000 network sites, and plans an (IPO) in valued at over $500 million in 2025 to fuel further growth.

History

Founding and early years

U Mobile traces its origins to MiTV Networks Sdn Bhd, which was established in 1998 as a Malaysian entity focused on and television services. Initially, the company ventured into operations, launching MiTV as Malaysia's third pay-TV provider in 2005 to challenge the market dominance of . This foundational phase positioned MiTV Networks within the broader media landscape, laying the groundwork for diversification into . The transition to mobile services occurred in 2007, when MiTV Networks rebranded and launched U Mobile Sdn Bhd under its parent company, MiTV Corporation Sdn Bhd (later known as U Television Sdn Bhd). On September 18, 2007, U Mobile officially entered the market by rolling out its services, becoming Malaysia's fourth operator in a landscape dominated by incumbents and . The rollout was enabled by a license transferred from parent MiTV in March 2006, marking U Mobile's shift from media to high-speed communications. Early operations were marked by significant challenges, including capturing market share against established competitors and securing sustainable funding and technology. U Mobile relied heavily on international partnerships, notably with South Korea's KT Freetel and Japan's , which jointly invested US$200 million for a 33% stake in December to provide expertise and operational support. These alliances helped address initial hurdles, such as limited and subscriber growth, though early investor exits by 2009 highlighted ongoing financial pressures. Despite these obstacles, the launch established U Mobile as a disruptive entrant focused on affordable voice and data services.

Key milestones and growth

In 2009, U Television Sdn Bhd, the parent company of U Mobile, acquired the shares held by foreign investors KT Freetel and , thereby consolidating local ownership and control over the operator. U Mobile marked a significant technological advancement with the launch of its services in December 2013, initially targeting urban areas in the and to provide high-speed up to 75 Mbps. This rollout positioned U Mobile as the fourth operator in to enter the market, enhancing its competitive edge in data services. The company experienced substantial subscriber expansion throughout the and into the 2020s, growing from fewer than 1 million subscribers in the early —such as approximately 540,000 in —to over 9 million by the end of 2023. By mid-2025, the subscriber base had grown to approximately 9.8 million, representing nearly 20% of the Malaysian mobile market. This growth reflected U Mobile's focus on affordable plans and network expansions. U Mobile has been repeatedly recognized for its innovations and contributions to reducing the , earning the 'Malaysian Mobile Services Company of the Year' award from seven consecutive times through 2024. These accolades highlight the operator's advancements in accessible connectivity and market leadership. A pivotal development occurred on 2 November 2024, when U Mobile received approval from the (MCMC) to implement the country's second network, enabling an independent nationwide rollout focused on cost-effective and rapid deployment. U Mobile commenced its rollout in 2025, achieving 58.2% population coverage by October 2025.

Corporate affairs

Ownership and stakeholders

As of April 2025, the major shareholders of U Mobile include Straits Mobile Investment Pte Ltd with 48.25%, His Majesty , holding 22.31%, and Tan Sri controlling a cumulative 13.66% through entities such as Singer (Malaysia) Sdn. Bhd. (6.09%), U Telemedia Sdn. Bhd. (5.59%), and Berjaya Infrastructure Sdn. Bhd. (1.98%); other notable stakeholders comprise Magnum Bhd. at approximately 7.8%. In November 2024, U Mobile announced a strategic realignment of its shareholder base, with Straits Mobile Investment—wholly owned by —agreeing to reduce its effective foreign ownership from a majority position to 20% through a stake adjustment, prioritizing local control and partnerships to support national priorities, including the rollout of Malaysia's second network. The transaction with Mawar Setia Sdn. Bhd. (70% owned by Tan Sri and 30% by Tunku Tun Aminah Sultan Ibrahim) was expected to complete by Q3 2025, but as of November 2025, no confirmation of finalization is available. U Mobile has been preparing for an (IPO) on , with announcements in July 2024 indicating plans to raise over RM2.3 billion (approximately US$500 million) in proceeds during 2025 to fund network expansion and growth initiatives; by May 2025, the targeted valuation had escalated to RM11 billion to RM12 billion, with a draft prospectus slated for the second half of the year and listing anticipated in late 2025 or early 2026.

Headquarters and workforce

U Mobile's headquarters is located at Lot 11.01, Level 11, East Wing, , 1 Jalan Imbi, 55100 , , serving as the central hub for its administrative, strategic, and operational functions. This urban base in the heart of facilitates efficient management of the company's nationwide activities while supporting its focus on digital innovation. The company employs approximately 2,300 people, fostering a characterized by its core values of being passionate, team-oriented, trustworthy, and fun-loving. This culture emphasizes collaboration, work-life balance through hybrid working options, and professional growth, as evidenced by awards such as HR Asia's Best Companies to Work for in 2024. As Malaysia's fourth-largest with around 9.8 million subscribers and a 19.8% , U Mobile delivers services nationwide, with particular emphasis on enhancing coverage in urban areas and to address digital divides. Its operations prioritize bridging connectivity gaps in underserved regions, supporting the national through expanded infrastructure.

Products and services

Postpaid plans

U Mobile's postpaid plans cater to individual and family users with high-capacity data options, unlimited local calls to all networks, and seamless access on compatible devices and in covered areas, without extra charges. These subscription-based services feature monthly billing cycles and options for device bundling, emphasizing value through generous quotas and sharing features. The entry-level U Postpaid 38 plan costs RM38 per month and includes 60GB of combined and data, which can be upgraded to 120GB at no additional fee, along with unlimited voice calls and Ultra sharing from the data pool. It suits light to moderate users seeking affordable entry into connectivity. For heavier usage, the U Postpaid 68 plan, priced at RM68 per month, provides 300GB of data (upgradable to 500GB), unlimited calls, and hotspot capabilities, with support for up to two supplementary U FamilyShare lines that share the data pool. This plan also includes free roaming data and incoming calls in , , and . Family users benefit from easy addition of lines via the MyUMobile app, promoting shared connectivity. The premium U Postpaid 98 plan, at RM98 per month, offers 1,000GB of and data, unlimited calls, and extensive sharing, accommodating up to six U FamilyShare lines for household-wide access. It features free 15GB data across over 60 destinations and unlimited incoming calls abroad, plus a RM120 port-in rebate for new subscribers. This tier targets families and power users needing robust, shareable resources. Legacy unlimited options, such as the discontinued Unlimited Hero Postpaid plans (e.g., starting from RM58 per month with fair usage policies for data and bundles), remain available only to existing customers. Similarly, Giler Unlimited Postpaid (GX) plans like GX55 (unlimited data and calls with 5GB hotspot) and GX68 (unlimited data at high speeds with 50GB hotspot) cater to heavy users but are primarily for subscribers, featuring roaming and device promotions. Current promotions across all plans often include free 5G smartphones or rebates for bundled devices.

Prepaid plans

U Mobile offers a range of prepaid mobile plans designed for flexibility and no long-term commitments, catering to users seeking affordable access to , , and services with integrated capabilities on compatible devices. These plans emphasize pay-as-you-go options, allowing subscribers to top up credit as needed and auto-renew for convenience, particularly appealing to entry-level users in . The U Prepaid lineup provides unlimited plans starting at RM25 per month, including unlimited local calls and , with fair usage policies () to manage high-speed access. For instance, the U Prepaid 25 plan delivers unlimited at up to 12Mbps until 40GB of high-speed usage, after which speeds reduce to 6Mbps, while higher tiers like U Prepaid 35 (RM35/month, 24Mbps up to 200GB FUP, 10GB ), U Prepaid 40 (RM40/month, 48Mbps up to 200GB FUP, 200GB ), and U Prepaid 50 (RM50/month, up to 1000Mbps up to 200GB FUP, 200GB ) offer enhanced speeds and larger hotspot allowances. All variants support access, including free unlimited weekends on Saturdays and Sundays for uncapped speeds within coverage areas, ensuring seamless integration with U Mobile's network. In May 2025, U Mobile increased speeds on these plans (doubling for some tiers) to improve performance without altering pricing or FUP limits. Complementing the U Prepaid options, the Giler Unlimited Prepaid (GX) series targets high-value users with unlimited plans starting around RM35 per month, featuring bundled data passes and calling add-ons for enhanced connectivity. Plans such as GX38 (RM38/30 days, up to 48Mbps) and GX43 (RM43/30 days, unlimited after 6GB at 48Mbps) include unlimited domestic calls and compatibility, with shorter-term options like GX30 (RM30/30 days, 6Mbps) providing flexibility for lighter usage. These plans apply through speed throttling and hotspot quotas, prioritizing affordability for social and global communication needs. Prepaid subscribers benefit from additional features that enhance usability and address emergencies or scenarios. CreditSOS enables eligible users (with at least two months' tenure) to receive advance from RM1 to RM25, repayable upon next top-up with a service fee (e.g., RM0.25 for RM1 advance, valid 1-3 days), ensuring uninterrupted service during low- situations. The Travellers Plan offers roaming-focused packages, such as the 30-day MY & pass for RM60 with unlimited data (100GB at 6Mbps) and unlimited local Malaysian calls, plus unlimited hotspot, ideal for cross-border . For extra data needs, monthly add-ons like the Data Booster 5 provide 10GB of high-speed to supplement base plans, maintaining affordability without full plan changes. Auto-renewal is available across all unlimited variants for hassle-free 5G-supported usage.

Broadband and enterprise offerings

U Mobile offers wireless home broadband through its U Home 5G plans, providing unlimited high-speed 5G and 4G connectivity starting at RM68 per month for the standard package, which includes a free game-grade 5G router valued at RM799. These plans deliver fibre-like speeds suitable for streaming, gaming, and multiple devices, with plug-and-play activation targeting both urban and rural households across Malaysia. In East Malaysia, the U Home 5G Borneo variant is available at a reduced rate of RM58 per month, also with unlimited data and a complimentary router, to enhance accessibility in underserved areas. Complementing its wireless options, U Mobile provides fixed-line fibre broadband via U Home Fibre plans, offering speeds up to 1Gbps with unlimited data starting at RM79 per month for 100Mbps. These services are enabled through partnerships, including collaborations with Time dotCom to expand coverage to over 1.3 million households and with Allo Technology, a subsidiary of Tenaga Nasional Berhad, to strengthen service reach and reliability. For enterprises, U Mobile delivers tailored 5G solutions such as U Biz 5G Office plans starting at RM50 per month, supporting seamless connectivity without upfront costs, alongside advanced offerings like U Biz Fibre at 10Gbps for high-bandwidth needs including and high-definition applications. The company integrates -driven automation, Mobile Edge Computing (MEC), and capabilities through partnerships, such as with for 5G-Advanced enterprise platforms, for -enhanced networks in industrial campuses, and UniCom for smart mobility and sustainable solutions, enabling customized data plans and for businesses. U Mobile's broadband initiatives emphasize narrowing the in by offering affordable connectivity, such as the U Prepaid Borneo plan with 2,000GB of data plus 200GB of data for RM20 per month (as of April 2025), which supports enhanced streaming and browsing experiences. This focus, combined with enterprise innovations leveraging , , and MEC, earned U Mobile the 2024 Frost & Sullivan Malaysia Company of the Year Award in the mobile services industry for its contributions to inclusive digital access.

Network infrastructure

4G LTE and legacy systems

U Mobile launched its initial mobile network with services on September 18, 2007, establishing itself as Malaysia's fourth mobile operator focused on voice and data delivery. This rollout followed the completion of a spectrum agreement in June 2007, enabling nationwide high-speed coverage through over 1,000 base stations by late 2007. The network served as the company's foundational technology for until its phase-out by December 31, 2021, to reallocate resources toward more efficient and beyond systems. In December 2013, U Mobile introduced services, initially available in select areas of the and , offering download speeds up to 75 Mbps to enhance data connectivity. By the end of 2015, U Mobile had expanded its network to approximately 1,000 sites, contributing to improved data connectivity alongside its existing infrastructure, which covered a significant portion of populated areas. These enhancements formed the core backbone for voice (via VoLTE), data, and messaging services nationwide. Subsequent upgrades to LTE-Advanced (LTE-A) began in August 2016 with the deployment of the first LTE-A site, incorporating to combine spectrum bands and deliver peak download speeds exceeding 100 Mbps, with capabilities up to 300 Mbps under optimal conditions. These enhancements improved and network capacity, supporting higher user demands in urban and suburban regions. For legacy connectivity, U Mobile maintains 2G support in remote areas through domestic roaming agreements, primarily with Celcom since 2019, ensuring basic voice and SMS access where 4G signals are limited. This approach leverages ongoing spectrum allocations in the 900 MHz (2x5 MHz) and 1800 MHz (2x15 MHz) bands, assigned in 2016 to bolster low-frequency coverage for rural penetration. The 4G LTE and legacy systems continue to underpin service reliability during the broader shift to 5G.

5G deployment and coverage

U Mobile initially gained access to 5G services through a partnership with Berhad (DNB), Malaysia's single wholesale 5G network operator established in 2021, with commercial rollout for U Mobile customers commencing on November 3, 2022, following an access agreement signed earlier that year. By April 2023, this DNB network had achieved approximately 59.5% coverage of populated areas nationwide, enabling U Mobile users to access enhanced connectivity in urban and semi-urban zones. In November 2024, U Mobile received approval from the (MCMC) to deploy and operate the country's second nationwide network, marking a shift from reliance on DNB to independent infrastructure development. This approval positioned U Mobile as the sole winner among major telcos for the dual-network model, allowing it to utilize dedicated spectrum resources. On August 18, 2025, U Mobile launched its proprietary network under the ULTRA5G brand at its headquarters in , , which became the first site in with full-building 5G coverage, including support for Standalone (SA) architecture and advanced features like ultra-reliable low-latency communication. The ULTRA5G network operates primarily in the 3.5 GHz band (n78), providing high-capacity mid-band spectrum for broad coverage and speed, with initial deployments anchored on existing bands for non-standalone fallback. By October 2025, U Mobile's independent network had reached a milestone of 54.9% nationwide population coverage, with particularly strong performance in key areas such as 99.7% availability in , 90.9% in , and 90.8% in . This coverage is accessible to postpaid and prepaid customers using most compatible and devices available in the Malaysian market, without requiring plan-specific upgrades. For expansions from 2025 onward, U Mobile plans to invest approximately RM3 billion (around $640 million) in toward infrastructure from financial year 2025 to 2027, focusing on rapid site deployments and in-building solutions to enhance depth and reliability. The company aims to extend ULTRA5G to 80% of populated areas by the second half of , prioritizing high-traffic locations like , highways, and commercial districts, while integrating advanced systems for improved indoor penetration. This rollout underscores U Mobile's technical achievements in achieving competitive metrics early in the network's lifecycle, positioning it as a key player in Malaysia's .

Partnerships

Strategic alliances

U Mobile's foundational strategic alliances began in the late with international telecommunications giants to bolster its network launch and operations. In December 2007, South Korea's Freetel and Japan's announced a joint investment of US$100 million each, acquiring a combined 33% (16.5% apiece) in the company to provide technological expertise and financial support for its services rollout. This partnership enabled U Mobile to leverage 's advanced capabilities and Freetel's operational know-how, enhancing network infrastructure and service quality during its early market entry. The alliance with KT Freetel and concluded through buyouts in 2009, as both partners divested their stakes amid differing strategic priorities. KT Freetel sold its 16.5% holding in April 2009 for , followed by NTT DoCoMo's sale of its equivalent stake in September 2009 for the same amount, allowing U Mobile to regain full control from its Malaysian stakeholders. This transition paved the way for new long-term investments that stabilized the company's growth. Following the divestments, Singapore-based emerged as a key strategic partner in March 2010, acquiring a 33% stake for approximately RM625 million (US$303 million) to inject capital and expertise into U Mobile's expansion. The relationship has remained ongoing, with providing sustained support for infrastructure development and digital initiatives, including a 2024 memorandum of understanding to integrate technologies for efficiency. Complementing this, Malaysian tycoon Tan Sri has served as an indirect since U Mobile's in 2007, holding beneficial ownership of around 22.2% through entities linked to his , influencing strategic direction and resource allocation. U Mobile's ties to the Berjaya Group, under Vincent Tan's leadership, extend to operational synergies, including shared headquarters at in and integrations with multimedia services originating from its predecessor, Multimedia Interactive TeleVision (MiTV). These connections have facilitated resource sharing for multimedia content delivery and converged services, strengthening U Mobile's position in bundled offerings. In parallel, the company collaborated with Berhad (DNB) starting from the 5G rollout in late 2021, formalizing a wholesale access agreement in October 2022 to enable early commercial services for its customers without building standalone initially. This partnership accelerated U Mobile's market entry into , leveraging DNB's national wholesale network for rapid deployment.

Recent collaborations

In November 2024, U Mobile announced a strategic realignment with Straits Mobile Investment Pte Ltd, reducing the latter's stake from 48.3% to 20% to increase Malaysian ownership and facilitate a more localized approach to its network expansion. This adjustment supports U Mobile's efforts to prioritize domestic partnerships and accelerate infrastructure development for enhanced coverage. In May 2025, U Mobile entered a RM2.4 billion, 10-year agreement with (TM) to utilize TM's extensive 740,000 km nationwide fibre network for backhaul services, including leased-line access, data centre leasing, and inter-regional connectivity. This collaboration enables hybrid 5G-fibre offerings by integrating TM's infrastructure to expedite U Mobile's Next Gen deployment, targeting 80% populated area coverage within 12 months. As part of related promotions, the partnership aligns with initiatives offering free smartphones to facilitate seamless customer transitions to services. Throughout 2024 and 2025, U Mobile's transition from Berhad (DNB) involved divesting its 100,000 shares in May 2025 while preserving a long-term wholesale access agreement, allowing integration of DNB's wholesale assets into U Mobile's ULTRA5G network for complementary nationwide services. This arrangement supports U Mobile's independent rollout without full merger, ensuring resource sharing for broader infrastructure efficiency. In March 2025, U Mobile signed a strategic partnership with EDOTCO Group at 2025, designating EDOTCO as its preferred provider for in-building coverage (IBC) infrastructure to accelerate deployment and enhance indoor connectivity for its nationwide network. This collaboration supports rapid rollout of ULTRA5G services in key locations, including a live demonstration at Mandarin Oriental in September 2025 for smart hotel applications. In 2025, U Mobile formed key alliances to advance enterprise adoption, including a memorandum of understanding with Corporation to co-develop AI-enhanced -Advanced (5G-A) solutions tailored for industries in , leveraging (MEC) for low-latency applications such as and . Similarly, a partnership with established an Enterprise Innovation Platform as a -A and sandbox, fostering collaborations to unlock applications in sectors like healthcare and across the region. These efforts enhance rollout benefits by driving and in underserved areas. In October 2025, U Mobile signed its first wholesale access agreement with Eastel, a (MVNO) owned by Anchor Communications, for a five-year term providing and network access for data, voice, and services. This partnership marks U Mobile's entry into wholesale services, supporting MVNO growth and expanding its ecosystem.

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