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Vivid Sydney

Vivid Sydney is an annual multi-artform festival held in , , celebrating , , and through immersive light installations, live music performances, thought-provoking talks, and culinary experiences, transforming the city for 23 nights each year. Produced and managed by Destination NSW, the Government's tourism and major events agency, it features boundary-pushing collaborations with international artists, musicians, thinkers, and chefs, drawing millions of visitors to illuminated landmarks such as the and Harbour Bridge. Recognized as the largest festival of its kind in the , Vivid Sydney typically runs from late May to mid-June, with the 2025 edition occurring from 23 May to 14 June under the theme "Dream," and the 2026 event scheduled for 22 May to 13 June. The festival originated in 2009 as a "smart light" initiative inspired by global urban illuminations, with the inaugural event featuring projections on the sails accompanied by music from . Over the years, it has evolved from a modest lighting showcase into a sprawling celebration encompassing multiple precincts across the city, including The Rocks, , and , with additions like drone shows, harbor cruises, and interactive . Attendance reached 2.4 million in 2019 and 2.42 million in 2024, underscoring its growth into one of Australia's premier cultural attractions. Vivid Sydney has garnered international acclaim, earning 17 awards (including 16 gold) at the 2023 International Festivals & Events Association (IFEA) Pinnacle and being named Australia's Best multiple times between 2013 and 2023. In 2024, it received the Best Cultural, Arts or at the Australian and secured 18 medals (eight gold) at the IFEA Pinnacle . In 2025, it won the Australian of the Year and Best at the Australian , and 24 medals (17 gold) at the IFEA Pinnacle , affirming its status as a global leader in blending art, technology, and public engagement. The festival not only boosts local but also fosters , with installations often sourced from around the and requiring months of preparation, such as the elaborate projections on the that take up to 11 months to develop.

History

Inception and early years

Vivid Sydney originated as "Smart Light Sydney," a one-week festival launched in May 2009 by Destination NSW, the New South Wales government's tourism and major events agency, aimed at showcasing energy-efficient lighting innovations and light-based art installations across Sydney Harbour landmarks. The event emphasized sustainable technology and creative projections, with the inaugural highlight being the illumination of the Sydney Opera House sails through a projection set to music composed by Brian Eno, curated by lighting designer Mary-Anne Kyriakou and event producer Anthony Bastic. This debut drew inspiration from global light festivals and sought to revitalize winter tourism by transforming the harbor into an interactive canvas of light art. In 2010, the festival expanded beyond its light-focused origins, incorporating music and ideas programs, and was rebranded as Vivid Sydney to reflect these multifaceted streams of creativity, innovation, and performance. The event ran for nearly a month from late May to mid-June, with Vivid LIVE at the featuring contemporary music curated by artists and , alongside talks and workshops under Vivid Ideas that explored technological and artistic advancements. This evolution marked a shift toward a broader multi-artform celebration, building on the 2009 foundation while partnering closely with cultural institutions like the for integrated programming. By the early 2010s, Vivid Sydney had established key collaborations with international and local artists, including projections by innovative collectives, and saw attendance surpass 500,000 visitors in 2012. A pivotal development came in with the first major interactive light projection on the , a world-first by lighting firm 32 Hundred that allowed public engagement with the landmark, further cementing the festival's role in illuminating iconic harbor structures. These early years laid the groundwork for Vivid's expansion into a globally recognized platform for and innovation.

Expansion and challenges

Following its early success, Vivid Sydney underwent significant expansion in the mid-2010s, extending its duration from 18 days to 23 nights starting in 2016 to accommodate growing demand and allow for a broader range of installations and performances. This change enabled the festival to attract larger crowds, with attendance surpassing 2.33 million visitors in 2017, reflecting its evolution into one of Australia's premier events. The addition of innovative elements, such as the debut show in featuring over 600 unmanned aerial vehicles choreographed above Harbour, further enhanced the festival's technological appeal and drew international acclaim for its scale and creativity. The festival faced major disruptions from the , with the 2020 edition fully cancelled on March 14 in line with health guidelines prohibiting large gatherings. The 2021 event, initially rescheduled to August 6–28, was also cancelled on August 6 due to ongoing lockdowns and concerns, though organizers pivoted to virtual programming, including light installations, audio-described sessions, and digital talks to maintain . Vivid Sydney resumed in person in 2022 from May 27 to June 18, marking a triumphant return that shattered previous records with 2.58 million attendees, a 7.5% increase over 2019 levels, and injecting $119 million into the economy. Building on this momentum, the 2023 edition introduced Vivid Food as a permanent component, celebrating culinary innovation through chef collaborations, street eats, and themed dinners, which quickly became a highlight alongside the traditional pillars of light, music, and ideas. Key milestones underscored the festival's resilience and maturation, including its 13th edition in , which featured expanded programming under the "Naturally" to honor environmental inspiration and . The 15th edition in 2025, held from May 23 to June 14, adopted the "Dream" to emphasize reimagination and surreal storytelling, transforming into a luminous dreamscape with over 200 events that blended , , and . The event drew record crowds, with preliminary data indicating nearly 200,000 attendees on peak nights and a 10% increase in opening week attendance compared to 2024, alongside high hotel occupancy rates.

Organization

Governing body and funding

Vivid Sydney is owned, managed, and produced by Destination NSW, the Government's tourism and major events agency, which oversees the festival's overall administration and strategic direction. The event collaborates extensively with key cultural institutions such as the , which hosts the Vivid LIVE music program, and the , which features exhibitions and events integrated into the festival. International and corporate sponsors, including technology firms like and automotive brands like , provide additional support through partnerships that enhance programming and visibility. In 2025, the partnership with drew controversy, leading several artists, including Sleep D and Andy Garvey, to withdraw their events over Airbnb's listings in illegal settlements in the occupied . Funding for Vivid Sydney combines government investment administered by Destination NSW, revenues from ticketed events, and contributions from corporate sponsors, though the precise amount of state funding remains commercial-in-confidence. Operations involve a coordinated team of contractors, volunteers, and specialized staff for installation and management. Sustainability is a core focus, with initiatives including the use of energy-efficient LED lighting across installations to minimize consumption and full offsetting of the festival's use through renewable sources.

Annual planning and themes

The annual planning for Vivid Sydney commences 12 to 18 months prior to the event, led by Destination NSW in collaboration with creative directors and curators who conduct theme brainstorming, site scouting across Sydney's venues, and initial artist outreach. This timeline allows for the issuance of requests for quotations to secure producers and curators, followed by expressions of interest for artists approximately 9 to 12 months in advance, ensuring alignment with logistical needs like venue permissions and technical setups. Theme development forms the core of this process, with creative directors selecting an annual to cohesively tie together the festival's , ideas, and elements, fostering a unified that inspires submissions and programming. For instance, the 2022 edition centered on "The Soul of Our City," emphasizing Sydney's cultural essence and community spirit, while the 2025 "Dream" encouraged explorations of imagination, technology, and across all pillars. These motifs are brainstormed early to guide artist briefs and ensure thematic consistency in projections, performances, and discussions. The curation process involves a combination of open submissions through expressions of interest and targeted invitations to international and local artists, managed by dedicated curators for each pillar who evaluate proposals based on artistic merit, technical feasibility, and alignment with the theme. In recent years, this has resulted in the selection of over 50 light installations, more than 100 music events, and numerous talks and workshops; for example, the 2023 program featured 57 light installations and extensive music programming spanning global and emerging talents. Recent editions have incorporated adaptations to enhance cultural depth and , including a stronger emphasis on perspectives following the 2022 program's 25 dedicated events, which has continued with prominent Aboriginal and Islander artists in light projections, music lineups, and food experiences in 2025. Additionally, 2025 integrated () elements, such as QR code-activated interactive overlays for select installations, allowing visitors to engage with digital enhancements like animated and spores in real-time; however, the edition was scaled back, omitting the show due to concerns and increased costs following issues in 2024, and drew criticism for being less spectacular. The planning also involved relocating a homeless community kitchen from to accommodate the event.

Program components

Vivid Light

Vivid Light serves as the foundational component of Vivid Sydney, established in 2009 as a showcase of innovative illumination that transforms the city's and spaces into a canvas for creativity. From its debut, it has featured large-scale projections on iconic structures, evolving into an annual highlight with over 50 immersive projections, interactive installations, and laser shows that engage visitors across streets, parks, and landmarks. These elements draw on global artists to create dynamic visual experiences, such as the initial 2009 projection on the sails curated by , which set the tone for blending with urban environments. Technologically, Vivid Light emphasizes advanced techniques including 3D mapping to align projections precisely with building facades, extensive LED arrays for vibrant displays, and sustainable lighting practices to minimize environmental impact. For instance, projections on the have utilized over 110 high-definition projectors across multiple sites, enabling intricate, synchronized visuals that span the structure's vast surface. These innovations, powered by media servers and systems, allow for seamless integration of with , fostering immersive environments that highlight both artistic expression and technical precision. The program operates nightly from 6:00 PM to 11:00 PM during the festival, offering free public access through self-guided walks that encourage exploration of the installations without reservations. Over time, Vivid Light has progressed from primarily static projections in its early iterations to more participatory formats, culminating in interactive (AR)-enhanced experiences by 2025, where visitors can scan QR codes to overlay elements like animated or spores onto physical installations. This evolution underscores a shift toward hybrid -physical interactions, maintaining the festival's commitment to accessible, boundary-pushing .

Vivid Music

Vivid Music, a core component of the Vivid Sydney festival, launched in 2010 and presents over 100 concerts, DJ sets, and orchestral performances each year, encompassing diverse genres including electronic, indie, and . This program highlights innovative soundscapes and live artistry, evolving from its inaugural curation by and to become a platform for boundary-pushing . Key formats include high-energy outdoor stages at The Goods Line in , intimate indoor shows at the , and accessible free harbor-front gigs such as those at Tumbalong Park, fostering a vibrant mix of public and curated experiences. These venues enable performances that integrate with the festival's light installations, creating immersive audio-visual events across urban spaces. Artist curation balances international headliners, like the ' multimedia concerts in 2014, with emerging Australian talent to promote cultural exchange and innovation. The 2025 edition, aligned with the festival's "Dream" theme, features ambient sets by electronic pioneers and post-rock group with the , emphasizing ethereal and introspective sounds. Accessibility is prioritized through a blend of free public events and ticketed premium shows, accommodating over 50,000 attendees nightly across the program's venues and contributing to the festival's broad appeal.

Vivid Ideas

Vivid Ideas, launched in 2010 as the festival's platform for intellectual discourse, features more than 30 events annually, including keynote speeches, panel discussions, and workshops that delve into topics such as , , , , culture, and the future. These events bring together global thinkers, innovators, and leaders to foster dialogue on emerging ideas and challenges. Primarily hosted at the and Carriageworks, with additional sessions at venues like , the program emphasizes accessible locations central to Sydney's cultural precincts. In 2025, under the festival's overarching "Dream" theme, Vivid Ideas sessions explore future visions through visionary talks and exchanges, featuring speakers from tech and arts sectors, including lifestyle icon Martha Stewart in an exclusive conversation and D.W. Pine, Creative Director of TIME Magazine, delivering a keynote on creative storytelling. The format consists of ticketed daytime events designed to encourage interactive idea-sharing, often concluding with audience sessions to deepen engagement.

Vivid Food

Vivid Food was introduced as a dedicated pillar of the Vivid Sydney festival in , marking the first time the event featured a comprehensive culinary program alongside its established components of light, music, and ideas. This addition showcased numerous pop-up eateries and collaborative dinners through initiatives like the Vivid Chef Series, where international and local chefs partnered with Sydney restaurants to create innovative menus ranging from contemporary to authentic cuisines. The program emphasized , drawing on global culinary talent to highlight diverse flavors and techniques during the festival's nighttime activations. Central to Vivid Food are its focus areas of sustainable sourcing and menus incorporating ingredients, which promote environmental responsibility and . Chefs utilize locally sourced seasonal produce and native Australian elements, such as , in dishes that blend traditional techniques with modern presentations, often prepared over open flames in events like Vivid Fire Kitchen. Nighttime dining experiences are designed to complement the festival's illuminated installations, allowing visitors to enjoy meals amid the glowing projections and . These elements underscore a commitment to zero-waste practices, including the use of rescued produce and efforts to minimize food waste across the program. The culinary offerings are integrated into key festival zones, including and The Rocks, where waterfront dining precincts and food parks provide immersive settings for pop-ups and special events. In 2025, under the festival's overarching "Dream" theme, Vivid Food introduced dream-inspired immersive dining experiences, such as the Dance of Dreams event featuring chef Danielle Alvarez's multi-course tasting menu paired with art and performance elements at the . Vivid Food has attracted hundreds of thousands of visitors annually, with over 850,000 food and drink purchases recorded in the first week of the 2025 edition alone, reflecting its growing popularity as the festival's second-most attended pillar. The program prioritizes local producers through partnerships that source ingredients from regional suppliers, supporting and community economies while advancing zero-waste initiatives like communal meals from surplus foods.

Venues and zones

Iconic locations

The iconic locations of Vivid Sydney center on Harbour landmarks, which have served as primary canvases for light projections and installations since the festival's inception. The , with its distinctive sails, has been a flagship site, featuring large-scale 3D-mapped projections that transform its architectural surfaces into dynamic visual displays. Customs House, a historic waterfront building, has hosted interactive 3D projections that engage passersby with illuminated facades, contributing to the harbor's glowing ambiance. The pylons of the are also illuminated, with lighting effects that accentuate their structural prominence and integrate with broader harbor illuminations. Cultural precincts along the harbor provide pedestrian-friendly spaces for immersive experiences. serves as a central , where visitors can wander amid projections on surrounding structures and interactive light elements along the waterfront. The Rocks, with its cobblestone streets and heritage buildings, hosts ground-level installations that encourage exploration on foot. complements these areas as a family-oriented zone, featuring light displays integrated into its promenades and public spaces for accessible viewing. To facilitate projections, the festival employs infrastructure adaptations such as temporary for mounting projectors and rigs installed on more than 20 buildings across the core sites. These setups enable precise illumination while minimizing permanent alterations to the venues. These locations have maintained historical consistency since Vivid Sydney's launch in 2009, when initial projections debuted on the sails, Customs House, and harbor sites, establishing the festival's enduring focus on Sydney Harbour. The 2025 edition continues this core harbor emphasis, prioritizing the same landmarks and precincts amid minor expansions to adjacent areas.

Zone structure

Vivid Sydney evolved its in 2025 to feature five interconnected zones, marking a reimagined that expands the footprint while enhancing visitor flow and immersion. This shift from previous years' more centralized layouts introduces and The Rocks as the core hub for iconic light projections on landmarks like the and Harbour Bridge; , emphasizing music and food experiences along the waterfront; , focused on family-friendly immersive displays; The Goods Line and , highlighting innovative and urban explorations; and , returning for the first time since 2018 as a venue for ideas-driven talks and performances. Navigation is facilitated through downloadable official maps and the Transport NSW app, which provide real-time updates on , road closures, and route planning across the zones. Timed ticketing applies to select crowded events within zones, such as ticketed music performances, to manage peak attendance, while free light installations remain . Limited services, including a complimentary bus from the for elderly and less-mobile visitors, supplement walking and options like extended train and services. The zones are linked by an approximately 8 km walk, designed to encourage progressive exploration, which may take several hours depending on pace, allowing visitors to transition seamlessly between areas via pedestrian paths that weave through Sydney's and harbor precincts. Under the 2025 "Dream" theme, this zoning promotes a progression, starting with inspirational projections in and building toward reflective, idea-centric experiences in , fostering a cohesive arc through , , and . Accessibility is integrated throughout, with the light walk featuring wheelchair-friendly paths, though some sections include gentle gradients that may require assistance during peak crowds. Quiet rooms and sensory-friendly zones offer low-stimulation alternatives for those with sensitivities, and QR codes at installations provide audio descriptions in multiple languages, complemented by multilingual signage at key entry points and information kiosks.

Economic and social impact

Visitor numbers and revenue

Vivid Sydney has experienced remarkable growth in attendance since its early years. The inaugural full-scale event in 2012 drew over 500,000 visitors. By 2017, attendance surged to a record 2.33 million people. Following cancellations in 2020 and a modified 2021 edition due to the , the festival rebounded strongly in 2022 with 2.58 million attendees. This upward trajectory continued in 2023, when 3.28 million visitors set a new high. In 2024, attendance reached 2.42 million. Preliminary data for 2025 shows sustained popularity, with more than 1.2 million people attending in the opening week—a 10% increase over 2024—and peak Saturday crowds approaching 200,000. The festival's economic contributions stem primarily from visitor spending on , , and ticketed events. In 2017, it generated $143 million for the economy through these channels. Post-COVID recovery in 2022 yielded $119 million in direct economic injection, supporting local businesses amid broader revival. By 2024, visitor expenditure topped $180 million, underscoring the event's role in bolstering the state's visitor economy. These figures highlight Vivid Sydney's multiplier effects on sectors like and dining, though comprehensive 2025 impacts await final analysis.

Cultural and community effects

Vivid Sydney plays a pivotal role in promoting cultural expression by featuring a diverse lineup of artists, performers, and creators across its , ideas, and programs, transforming public spaces into vibrant showcases of and . The festival emphasizes the integration of global and local talents, with a dedicated focus on voices that honor storytelling, art, and traditions as part of the world's oldest continuing . In 2025, the program included numerous contributions from Blak artists in music, dance, immersive experiences, and visual installations, reinforcing cultural narratives central to Australian identity. Community engagement is deepened through broad , with more than 75 percent of events offered free of charge, including the entire Light Walk and many music and ideas sessions, enabling widespread participation from local residents. Educational initiatives, such as the Vivid program, provide hands-on workshops and curriculum-aligned activities for students, fostering creativity in and , while community workshops like the Firetalk series bring together storytellers and innovators for public discourse. The festival enhances by drawing visitors, creating a multicultural hub that promotes inclusivity through multilingual programming, such as Global Sounds featuring artists in various languages, and comprehensive measures for people with disabilities, including wheelchair-friendly paths, audio descriptions, quiet zones, and dedicated support teams. The 2025 theme, "Dream," further advances conversations on creativity and innovation by inviting participants to explore imaginative futures through immersive experiences in , , and .

Notable highlights

Signature light installations

The inaugural signature light installation of Vivid Sydney debuted in 2009 with a pioneering projection on the , marking the festival's origins as a showcase for innovative 3D mapping . Titled "77 Million Paintings," this double-sided projection by artist animated the iconic sails in vibrant, colorful patterns, transforming the architectural landmark into a dynamic of and motion that drew approximately 230,000 visitors to the inaugural festival. Developed by RAMUS in collaboration with Destination NSW, the work utilized advanced to create an immersive spectacle, setting a precedent for how could reimagine urban structures and blend with public space. In 2022, "Yarrkalpa: The Fire Dreamings" exemplified cultural collaboration and artistic innovation by projecting an animated interpretation of an collective painting onto the sails. Created by Martumili Artists from Western Australia's East region, in partnership with creative technologists Curiious, the depicted desert hunting grounds through intricate patterns inspired by fire dreamings—traditional stories of and survival using controlled burns. This work highlighted the integration of knowledge with digital projection, animating swirling motifs of fire, animals, and landscapes to foster dialogue on and during the festival. The 2023 installation brought an underwater-themed exploration to Vivid Sydney, focusing on oceanic data visualization through interactive digital projections. Designed by artist Susan Kosti and presented at Vivid House in The Rocks precinct, it immersed viewers in a revealing hidden marine worlds, including coral reefs and climate-impacted waters, using layered projections and responsive elements to simulate depth and movement. This piece innovated by combining scientific data on health with artistic storytelling, encouraging public engagement with through a mesmerizing, laser-enhanced display that evoked the mysteries beneath Sydney Harbour. For 2025, the festival's theme of "Dream" was embodied in interactive installations like Samsung's "Space to Dream," which blended with light projections to incorporate . Located at Darling Harbour's Palm Grove and Cockle Bay, this multi-sensory experience allowed visitors to co-create dreamscapes using AI-driven tools and mobile devices, projecting personalized light patterns onto surrounding spaces in real-time. The innovation lay in its , democratizing by enabling audiences to weave their own narratives into the festival's luminous fabric, fostering a dream-like , with the 2025 festival attracting 3.1 million visitors overall.

Key performances and events

Vivid Sydney has featured numerous standout music performances that blend electronic, rock, and orchestral elements with the festival's immersive atmosphere. In 2014, the Pet Shop Boys delivered three exclusive concerts at Carriageworks as part of the Vivid LIVE program, presenting an electronic symphony-style set under the theme "Modulations," which showcased their signature synth-pop fused with live instrumentation in an intimate industrial venue. These shows highlighted the duo's innovative approach to performance art, drawing fans to experience their hits reimagined in a festival context that contributed to the overall event's record attendance of 1.43 million visitors. The Vivid Ideas program has long emphasized thought-provoking panels and discussions on societal futures, often attracting engaged audiences for hybrid events combining talks with creative elements. A notable example from 2022 was "The Even Greater Sydney Committee" at Parliament House, hosted by James Valentine and HG Nelson, where contributors including performer Jonathan Biggins and journalist debated Sydney's urban evolution, resilience, and cultural identity, fostering dialogue on forward-thinking city planning amid post-pandemic recovery. This event exemplified Vivid's role in convening diverse voices to explore conceptual futures, aligning with the festival's theme "The Soul of the City" and drawing hundreds of attendees to interactive sessions that bridged comedy, policy, and innovation. Hybrid culinary performances marked the introduction of Vivid Food in 2023, integrating chef collaborations with the festival's luminous backdrop for experiential dining. The inaugural Vivid Sydney Dinner at The Ivy Ballroom brought together leading Australian chefs Ben Greeno and Danielle Alvarez, alongside international talents, for a multi-course menu themed around "rewilding" with sustainable, locally sourced ingredients, served under projections and lights to create a sensory fusion of gastronomy and visual art. This debut event underscored Vivid's expansion into food as a performative medium, emphasizing ethical sourcing and collaboration while contributing to the pillar's appeal within the festival's 3.28 million total visitors. In 2025, the festival spotlighted orchestral innovation with performing alongside the for three sold-out nights at the Concert Hall during Vivid LIVE, merging the Icelandic band's ethereal with symphonic arrangements and immersive projections to evoke dreamlike narratives. This collaboration represented a pinnacle of , where live visuals and orchestral depth amplified the group's signature atmospheric soundscapes, captivating audiences in a format that pushed the boundaries of and integration.

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