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WOR

WOR (710 AM), branded as 710 WOR, is a commercial clear-channel radio station licensed to , New York, operating on the AM band at a frequency of 710 kHz with a power output of 50,000 watts from a three-tower array located in . Owned by , it serves the with a news/talk format, featuring a mix of syndicated conservative talk programs, local news updates, and traffic reports, and is known as "The Voice of " for its long-standing role in regional broadcasting. Founded on February 22, 1922, by the Bamberger's Department Store in , WOR was established to demonstrate and sell radios, beginning operations from the store's roof with an initial 250-watt transmitter under the call letters assigned by the U.S. Department of Commerce. The station quickly expanded, moving its studios to in 1924 and then to 1440 Broadway by 1926, while increasing power and affiliating with the Columbia Broadcasting System in 1927 as the first New York station to air its programs. A major upgrade came in 1934 with the construction of a new $300,000 transmitter facility in , boosting its signal to cover a wider audience, and by 1941, WOR relocated its main operations fully to . Throughout its history, WOR has been a pioneer in , hosting the longest-running dynasty in U.S. with the Gambling family—"Rambling with Gambling"—from 1925 to 2013 across three generations, and serving as the flagship for national shows like Larry King's overnight program in the late and . It also innovated with live helicopter traffic reports via "Helicopter 710" and became a vital source for school closings and emergency information in the region. Ownership evolved from (part of R.H. Macy & Company after 1929) to RKO General in 1951, Buckley Broadcasting in 1989, and (then Communications) in 2012 for $13.6 million, reflecting its enduring commercial value. In 1984, under RKO, the station donated its extensive archives—over 20,000 acetate tapes documenting news, dramas, and commercials from six decades—to the , preserving its contributions to American audio history. As of 2025, WOR continues as a key outlet for political commentary, with hosts like Mark Simone, in mornings, and syndicated personalities such as , maintaining its status as one of the nation's oldest continuously operating radio stations.

Overview

Station Profile

WOR (710 AM) is a commercial clear-channel AM radio station licensed to , New York, and owned by . Broadcasting at 710 kHz with a power of 50,000 watts as a Class A station, it serves the during the day and extends its reach across much of the and into parts of at night due to its protected status on the AM band. The station's studios are located at 125 West 55th Street in , while its transmitter site is in . Launched on February 22, 1922, WOR holds the distinction of being the oldest three-letter call sign still in continuous use among New York City radio stations. The call letters were originally assigned sequentially from the maritime radio service and later interpreted as standing for "World of Radio," though they have no formal meaning today. WOR primarily focuses on news and talk radio programming, providing local, national, and syndicated content to its audience.

Current Programming

WOR operates a conservative-leaning news/talk format, emphasizing local issues such as politics, traffic, and weather alongside national commentary. The station's weekday programming centers on syndicated conservative talk shows, with local elements integrated throughout the day. The weekday lineup begins with "Mendte in the Morning," hosted by from 6:00 a.m. to 10:00 a.m. since early 2025. This is followed by "The Mark Simone Show" from 10:00 a.m. to 12:00 p.m. , offering political analysis and interviews. From 12:00 p.m. to 3:00 p.m. , "The Clay Travis and Buck Sexton Show" provides syndicated conservative commentary on current events. "" airs from 3:00 p.m. to 6:00 p.m. , focusing on political debates and listener calls. Evenings feature "" from 6:00 p.m. to 9:00 p.m. , known for its hard-hitting conservative perspectives. Note that while the prompt listed Mark Simone in the evening slot, current scheduling places it mid-morning; this reflects verified 2025 programming. Weekend programming consists primarily of brokered time blocks, including health and financial shows such as "Financial Quarterback" with Josh Jalinski, "Radio Surgery," and "Invite Health," alongside sports updates and repeats of popular programs like "" overnight. The station provides news updates at regular intervals, typically every 30 minutes during key daytime hours, drawing from local reporters and affiliates. Traffic reports incorporate aerial perspectives via , a tradition dating back decades but now supported by enhanced safety protocols following the tragic 1969 crash of WOR's traffic in , which killed pilot Frank McDermott. WOR has maintained a partnership with since 2011 for national and international coverage, ensuring comprehensive reporting integrated into its talk segments. The station ceased sports broadcasts after the ended their affiliation in 2018, shifting focus exclusively to news and talk.

History

Origins and Early Broadcasting

WOR was founded by L. Bamberger & Co., a prominent in , as a means to promote the sale of radio receivers and demonstrate the technology to customers. The station's establishment reflected early retail interest in as a novel advertising tool, with the transmitter installed on the roof of the store at 131 Market Street. Under the L. Bamberger Broadcasting Service, WOR signed on February 22, 1922, operating initially with a 250-watt transmitter on the frequency of 833 kHz (360 meters). The debut broadcast originated from a small studio on the sixth floor of the , utilizing a condenser microphone for audio transmission. Store president delivered an opening address emphasizing the potential of radio to connect and enhance . Early programming focused on music performances, educational lectures, and promotional content for Bamberger's merchandise, aligning with the station's commercial origins while experimenting with live audio dissemination. Regular schedules soon incorporated weather reports and local , providing practical value to listeners and establishing WOR as a resource in its formative months. By 1924, WOR had grown in scope, opening a second studio in at 27 West 57th Street to accommodate expanding operations and reach broader audiences. This expansion coincided with an increase in transmitter power to 500 watts, enhancing signal reliability and coverage beyond . These developments solidified the station's role in early experiments, bridging with the emerging medium of radio.

Frequency Shifts and Network Affiliations

WOR's early frequency assignments reflected the chaotic state of U.S. radio regulation in the . The station signed on , , operating initially on 833 kHz with a 250-watt transmitter from the roof of department store in , sharing the channel with other stations to avoid interference. By late , it moved to 750 kHz as a Class B station to support higher power and better signal quality, then shifted again to 740 kHz on May 15, 1923, under ongoing reallocation efforts by the Department of Commerce. In 1927, the newly formed (FRC) implemented General Order 40, a major reorganization of the AM band to reduce congestion and designate clear-channel frequencies for high-power stations with minimal domestic interference. WOR was reassigned to 710 kHz on June 17, 1927, initially sharing the channel with WCAZ in , under a agreement that limited WOR's operations to specific hours. This arrangement ended on November 11, 1928, when WCAZ relocated to 1310 kHz, granting WOR exclusive full-time use of 710 kHz and enabling significant power upgrades. By the mid-1930s, WOR increased to 50,000 watts— the maximum allowed for clear-channel stations—using a new transmitter in , which dramatically extended its reach, particularly at night when propagation allowed signals to cover much of . Network affiliations played a crucial role in WOR's growth during this period. On September 18, 1927, WOR became the first New York station to air Columbia Broadcasting System (CBS) programming, serving as a key affiliate and helping establish the network's presence in the Northeast. In 1934, WOR co-founded the Mutual Broadcasting System (MBS) alongside WGN (Chicago), WLW (Cincinnati), and WXYZ (Detroit), with WOR acting as a flagship outlet for the cooperative network aimed at challenging the dominance of CBS and NBC. MBS quickly became known for dramatic programming, including "The Shadow," which originated from WOR studios and aired nationally starting in 1937, captivating audiences with its mystery adventures. By the late 1950s, following ownership changes at , WOR transitioned toward more independent operation. This shift allowed WOR greater flexibility in amid the rise of , solidifying its clear-channel status as a cornerstone for regional and national audio distribution.

Expansion to FM and TV

In 1941, WOR expanded into () broadcasting with the launch of experimental station W71NY on April 1, operating at 47.1 MHz and serving an 8,500-square-mile area around . This marked one of the earliest ventures in the U.S., featuring a mix of WOR and Mutual Network programs alongside original high-fidelity content, and it secured the first FM advertising contract on April 14 with Longines-Wittnauer for time checks. By , amid the FCC's reallocation of the FM band from 42–50 MHz to 88–108 MHz, W71NY went silent temporarily before relaunching in June 1948 as WOR-FM at 98.7 MHz, simulcasting much of its AM counterpart's programming to promote stereo capabilities and expand WOR's reach. WOR further diversified into on October 11, 1949, when WOR-TV signed on as channel 9, becoming the seventh TV station in the and emphasizing local programming such as live events, shows, and news from temporary studios at the Theatre's roof garden. The station's early broadcasts highlighted WOR's commitment to multimedia expansion, including sports coverage and public affairs content tailored to the growing audience. In December 1952, Bamberger Broadcasting Service sold its entire portfolio—including WOR-AM, WOR-FM, and WOR-TV—to General Teleradio (later ), integrating the outlets into a larger national network while maintaining their focus on regional content. Under RKO ownership, WOR's FM and TV operations evolved separately from the AM station. WOR-FM adhered to FCC mandates by ending full simulcasts with WOR-AM after 1967 diversification rules, culminating in its October 23, 1972, to WXLO with programming to differentiate from the AM's talk format. The FM retained the WOR calls until further changes in later decades, eventually becoming in 2012. Similarly, WOR-TV served the New York metro area as an until its April 21, 1987, to following RKO's sale to /, which added an extra "W" to comply with FCC rules. continued local and syndicated fare until affiliating with in 2006, shifting toward national network content. Early cross-promotions across WOR's platforms included simulcasts of news bulletins, special events, and music programs between AM, FM, and TV to leverage shared infrastructure and build audience synergy, such as joint broadcasts of Mutual Network feeds and local announcements from the 1940s through the 1960s. These efforts, particularly in the pre-diversification era, helped establish WOR as a pioneering multimedia broadcaster in the New York market.

Evolution to Full-Service and Talk Format

During the 1930s through the 1960s, WOR operated as a full-service radio station, blending music programming—such as and emerging selections—with talk shows, news bulletins, and sports coverage to appeal to a broad audience. This format emphasized local relevance and variety, exemplified by long-running programs like "Rambling with ," which debuted in 1925 under John B. Gambling and continued through multiple generations of the family until John R. Gambling's departure from WOR in 2000; Gambling then hosted on WABC from 2000 to 2008 before returning to WOR until his retirement in December 2013, ending the family's 88-year dynasty in New York morning radio. The station's sports commitments included early broadcasts of games from 1962 to 1981, initially shared across radio and its affiliated television outlet, reinforcing WOR's role in community entertainment. In the and , WOR expanded its offerings to include ethnic programming targeted at diverse immigrant communities and tracks, reflecting City's demographic shifts while competing with the rise of stations dominating music playback. As outlets captured younger music listeners by the mid-, WOR began transitioning toward talk-heavy content around 1985, reducing musical segments to differentiate itself on the AM dial and capitalize on the format's growing appeal for discussion-based shows. This shift aligned with broader industry trends where AM stations pivoted to talk amid 's music dominance, allowing WOR to retain its news-oriented core while phasing out lighter entertainment. By the , WOR completed its evolution to an all-talk format, fully eliminating music programming to focus exclusively on conversational and opinion-driven content, particularly conservative talk that resonated with its audience. A pivotal figure in this era was Bob Grant, whose combative conservative commentary aired on WOR starting in 1996 following his tenure at rival WABC, helping solidify the station's identity as a hub for right-leaning discourse. Concurrently, the news department expanded operations to provide round-the-clock coverage, integrating frequent updates into the talk schedule to enhance WOR's reliability as an information source. Sports programming persisted selectively, with WOR reclaiming Mets as its radio from 2014 to 2018, broadcasting games alongside to bridge historical ties. Following iHeartMedia's acquisition of WOR in 2012, the station deepened integration with Premiere Networks—iHeart's syndication arm—incorporating national shows like those from Sean Hannity and others to bolster its lineup and revenue. This partnership facilitated a hybrid of local and syndicated talk, culminating in notable 2025 adjustments, including Larry Mendte's permanent installation as morning host in March, the addition of "Rich on Tech" on Sundays starting February 9, and the debut of "FOX Across America with Jimmy Failla" in evenings starting June, reflecting ongoing adaptations to listener preferences and content availability.

Ownership Transitions

WOR was founded and initially owned by Bamberger's Department Store in Newark, New Jersey, as a promotional tool for selling radio receivers; the station remained under Bamberger Broadcasting Service ownership until 1952, when it was sold to the General Tire and Rubber Company, which reorganized its broadcasting interests as RKO General in 1959. RKO General held WOR until 1989, when it sold the station to Buckley Broadcasting Corporation for $24 million amid RKO's divestitures following regulatory pressures. Buckley maintained ownership for over two decades, preserving WOR's talk radio format while navigating industry consolidation. In 2012, Buckley sold WOR to (later rebranded in 2014) for $30 million, marking a significant shift as the acquisition dissolved the independent WOR Radio Network, integrating its remaining syndicated programming into iHeartMedia's . This transition emphasized national syndication over local operations. iHeartMedia's Chapter 11 bankruptcy filing in March 2018, aimed at restructuring $20 billion in debt, and its emergence in 2019 under a confirmed plan reducing obligations to $5.75 billion, prompted widespread cost-cutting across the company, including staffing reductions at stations like WOR without affecting the broadcast license. By late 2024, ongoing financial pressures led to further layoffs impacting WOR's morning show, with hosts Len Berman and Michael Riedel departing as part of broader iHeartMedia reductions. These ownership changes accelerated WOR's reliance on syndicated content from Premiere Networks, diminishing local production and reflecting broader trends in radio consolidation toward centralized programming.

Technical Information

Studios and Operations

WOR's broadcasting journey began with its inaugural studio in , on the sixth floor of at 131 Market Street, where it signed on February 22, 1922. In December 1924, the station established its first studio on the ninth floor of Chickering Hall at 27 West 57th Street in , marking an early expansion amid growing urban listenership. By 1941, WOR relocated its primary operations to 1440 Broadway in , a site it occupied for over six decades, facilitating the station's shift toward network affiliations and expanded programming. In 2004, WOR moved to 111 Broadway near , reflecting iHeartMedia's (then ) efforts to modernize facilities with advanced digital infrastructure. This transition was short-lived; by 2013, the station shifted to in , , a telecommunications hub shared with other iHeartMedia outlets including Z100 and Power 105.1. In December 2022, WOR relocated to its current studios at iHeartMedia's headquarters, 125 West 55th Street in . The consolidated space supports collaborative production across sister stations, optimizing resources in a high-density media environment. Daily operations at the Midtown studios run 24/7, with a dedicated handling continuous updates on local and national events through iHeartMedia's integrated news partnerships. Programming is supplemented by digital streaming on the app, enabling global access to WOR's talk and news content beyond traditional AM broadcast. Traffic reporting, a longstanding feature, incorporates remote contributions from New Jersey-based reporters to cover congestion. A pivotal aspect of operations involved aerial traffic surveillance via helicopter, which resumed after a fatal 1969 crash in Queens that killed pilot Frank McDermott, incorporating enhanced safety protocols such as improved maintenance and pilot training. This service continued for decades until WOR grounded its fleet in 1993 due to rising costs and regulatory pressures. As of 2025, no major studio space alterations from iHeartMedia's post-2023 operational realignments have been reported for WOR, maintaining the Midtown facility's role in the network's cluster.

Transmitter and Signal Coverage

WOR's transmitter facilities have historically been situated in to accommodate the construction of high-power arrays, which face significant height and zoning limitations within proper. From 1935 to 1966, the station operated from a site in , featuring a directional array with three 385-foot towers and approximately 40 miles of ground radials to support its 50,000-watt operations. In 1966, WOR relocated its transmitter to , at 1585 Valley Brook Avenue, where it utilized three 689-foot towers until 2006; this site was a reclaimed that allowed for the necessary space and grounding for high-efficiency broadcasting. In 2006, WOR moved to its current transmitter location in , expanding the adjacent Lyndhurst property into a three-tower directional array to enhance signal and compliance with (FCC) interference regulations. The facility operates at 50,000 watts around the clock as a Class A , employing two Harris 3DX50 transmitters and a GPS for precise . The three-tower array utilizes technology to adjust the , enabling non-directional operation during the day and a cardioid pattern at night to protect distant co-channel stations while maximizing coverage toward the Northeast. FCC records indicate no major outages or significant pattern deviations since the relocation, reflecting the site's stable and minimal environmental disruptions. The towers, each approximately 668 feet tall, are optimized for efficiency at the 710 kHz , with radials scaled to the of roughly 422 meters to ensure low ground resistance and consistent performance. As a clear-channel Class A station, WOR provides robust groundwave coverage exceeding 100 miles during daytime hours, reliably serving the and surrounding states without significant interference. At night, extends the signal across the Atlantic to and across the Pacific to parts of , leveraging the station's protected status to minimize disruptions from other broadcasters. This dual-mode coverage underscores WOR's role as one of the nation's dominant AM signals, with the Rutherford site's strategic positioning in the Meadowlands enhancing for optimal .

Notable Personalities

Historical Figures

Ed and Pegeen Fitzgerald hosted a pioneering husband-and-wife morning on WOR from 1939 until 1973, with a revival from 1975 until Ed's death in 1982, live from their apartment in a format that blended casual conversation, listener call-ins, and light-hearted discussions on everyday topics. Their program, which ran for over 40 years and attracted a devoted audience by fostering an intimate, homey atmosphere, helped establish WOR as a hub for relatable, community-oriented during the post-war era. Ed, a former newspaper reporter who entered radio in 1933, and Pegeen, who began her career in the 1930s, innovated the couple dynamic on air, influencing future talk formats with their warm, collaborative style. Arlene Francis contributed to WOR's early programming legacy through her extensive radio work in and 1950s, including roles in soap operas like Portia Faces Life and as a panelist on various game shows, before transitioning to her long-running daily interview program on the station from 1960 to 1984. As a versatile performer who debuted on radio in , Francis brought wit and poise to WOR's airwaves, appearing in dramatic serials and quiz formats that highlighted her skills as an engaging conversationalist and actress. Her early contributions to daytime radio, including panel work on shows that emphasized listener interaction, underscored WOR's role in developing women's voices in during the mid-20th century. The John Gambling family defined WOR's morning slot across three generations with Rambling with Gambling, a program that aired from 1925 to 2013 and became one of the longest-running shows in radio history. John B. Gambling launched the interactive talk format in 1925 as an engineer at WOR, focusing on news, weather, and audience participation that built strong local ties in the New York area. His son, John A. Gambling, took over in 1959 and expanded the show to emphasize traffic reports and community issues, maintaining high ratings through the 1970s and 1980s by adapting to commuter needs. John R. Gambling continued the tradition until 2013, with the family's multi-generational stewardship—spanning over 88 years—solidifying WOR's reputation for consistent, engaging morning programming that connected with everyday listeners. Bob Grant emerged as a trailblazing conservative talk host on WOR in the , pioneering the combative, opinion-driven that influenced the station's shift toward political commentary and helped popularize right-wing nationally. Joining WOR in 1977 after his stint at WMCA starting in 1970, Grant's afternoon show featured sharp critiques of liberal policies and caller debates, drawing controversy but also a loyal following that boosted WOR's profile during a period of format experimentation. Credited with refining the "combat talk" style, he returned briefly to WOR in the late 1990s after time at WABC, contributing to the station's evolution into a platform for syndicated conservative voices through the 20th century. Henry Gladstone served as a steadfast news anchor at WOR for over 35 years, beginning in 1942 and covering major events from through post-war developments, including early international conflicts as the station's correspondent after 1945. His tenure, which extended until 1977, included delivering detailed hourly news reports that emphasized factual reporting and global context, helping WOR maintain credibility during turbulent times like the era. Gladstone's long career, marked by clear narration and on-site coverage, exemplified WOR's commitment to authoritative . These historical figures collectively built WOR's enduring legacy by prioritizing local engagement through interactive formats and community-focused content, while enabling national syndication of programs like Rambling with Gambling that reached beyond New York audiences. Their innovations in talk, news, and family-oriented broadcasting during the positioned the station as a vital voice for diverse listener perspectives, fostering loyalty and influencing broader radio trends.

Modern Hosts

In the , WOR's talk format has been shaped by a mix of veteran broadcasters and syndicated conservatives, emphasizing opinionated commentary on local issues alongside national politics. Following the 2024 iHeartMedia layoffs that ended the long-running morning show hosted by and Michael Riedel, the station stabilized its lineup with fresh voices while retaining established figures. This period reflects broader industry shifts toward cost efficiency, yet WOR maintained its focus on engaging, personality-driven content that blends news, humor, and debate. Len Berman, a longtime sports anchor at for 27 years until 2009, transitioned to radio in 2013 as a morning co-host on WOR, bringing his Emmy-winning expertise in covering and the to infuse sports segments into the talk format. His tenure, spanning over a decade, included partnerships with various co-hosts and emphasized accessible, light-hearted discussions on sports and current events, contributing to WOR's appeal as a full-service outlet. Berman's departure in November 2024 amid iHeart's restructuring marked the end of an era, but his legacy endures in bridging television sports legacy with radio talk. Michael Riedel, a prominent New York Post theater since 1998, joined Berman as co-host in March 2018, extending through 2024 and adding sharp cultural critique to the mix. Riedel's background in , including co-hosting PBS's "Theater Talk" from 1992 to 2017, brought insider perspectives on and media, often sparking lively debates on local . Their partnership, which lasted until the November 2024 layoffs, highlighted WOR's commitment to opinionated , with segments that dissected theater scandals and city governance. Larry Mendte emerged as the station's morning anchor following the layoffs, debuting "Mendte in the Morning" on January 23, 2025, and securing a permanent role by March 10, 2025, as both host and news director. A veteran TV news anchor with stints at Philadelphia's CBS 3 and 10, as well as the inaugural host of in the 1990s, Mendte's radio style delivers hard-hitting local reporting on issues like government shutdowns and urban policy, directly addressing the void left by iHeart's cuts through focused, investigative segments. His weekday 6-10 a.m. show has stabilized WOR's mornings, prioritizing conceptual depth in opinionated news over fluff. Mark Simone has anchored WOR's mid-morning slot since 2014, hosting weekdays from 10 a.m. to noon with a blend of conservative commentary rooted in his and background. As a historian who produced over 250 PBS specials on topics like Sinatra, rock 'n' roll, and legends, Simone infuses his program with witty, insider anecdotes while tackling national politics and local , such as mayoral races and media critiques. His three-year contract renewal in underscores his role in maintaining WOR's high ratings in the time slot, emphasizing high-impact conservative voices amid industry volatility. Sean Hannity's syndicated show has been a cornerstone of WOR's afternoon lineup since January 1, 2014, following its move from rival WABC in a strategic affiliation shift that integrated with local flavor. Originally launching in the , Hannity's four-hour daily program on WOR post-2012 emphasized seamless local tie-ins, such as discussions on policies, solidifying its place in the station's talk evolution. This integration enhanced WOR's reach, drawing millions through radio, TV, and online platforms. As of late 2025, WOR's host lineup under Mendte and Simone shows stability post-iHeart's 2024-2025 adjustments, with no reported and a continued emphasis on opinionated to navigate ongoing industry consolidation.

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