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Weekly Reader

![My Weekly Reader, November 7-11, 1955][float-right] Weekly Reader was a weekly educational classroom magazine targeted at elementary school children, offering simplified news stories, reading comprehension exercises, and curriculum-aligned content to foster literacy and awareness of current events.^[1]^[2] Launched in 1928 as My Weekly Reader by the American Education Press in Columbus, Ohio—a company established in 1902 by Charles Palmer Davis initially to publish the adult-oriented Current Events periodical—the magazine quickly became a staple in American classrooms, reaching millions of students across grade-specific editions.^[3]^[4] By the mid-20th century, it had expanded to cover topics from national politics to scientific discoveries, with empirical studies later demonstrating its positive effect on children's knowledge of contemporary issues, particularly in lower elementary grades.^[5] Among its notable features was the quadrennial Weekly Reader National News Survey, a student poll on presidential elections that often foreshadowed broader voting trends, underscoring its cultural influence on young readers.^[6] The publication endured ownership changes, including acquisition by Reader's Digest Association and later Scholastic in 2012, at which point it was discontinued as a standalone title and integrated into Scholastic's offerings after over eight decades of operation.^[7]^[8]

History

Founding and Early Development (1928–1940s)

The My Weekly Reader was founded in 1928 by educator Eleanor M. Johnson, who sought to provide elementary school children with accessible current events and educational content to supplement classroom instruction.^[9]^[10] As director of elementary education in York, Pennsylvania, Johnson conceived the idea of a simple newsweekly tailored for young readers, emphasizing factual reporting over fairy tales to foster reading skills and awareness of real-world issues.^[11] The first issue, published on September 21, 1928, by American Education Press in Columbus, Ohio, targeted fourth graders and featured a lead story on the childhoods of 1928 presidential candidates Al Smith and Herbert Hoover under the headline “Two Poor Boys Who Made Good Are Now Running for the Highest Office in the World!”^[12]^[1] Harrison Sayre, a salesman for the press, proposed the distribution model to publisher William C. Hattery, while children's author Martha Fulton served as initial editor before Johnson joined as a freelancer in 1928 and became full-time editor in 1934.^[1]^[13] The publication quickly gained traction, achieving a circulation of 100,000 copies in its debut year through subscriptions sold to schools, with content including captioned photographs, cartoons, puzzles, and short articles linked to ongoing events.^[1] In the 1930s, My Weekly Reader expanded by introducing grade-specific editions, reaching first through sixth graders by decade's end, alongside features such as a geography column with "Uncle Ben" travel letters to enhance curricular ties.^[1] Johnson, as editor-in-chief, guided content to reflect economic challenges like the Great Depression while maintaining an age-appropriate focus on facts and comprehension activities.^[12] During the 1940s, the periodical adapted to World War II by covering global conflicts in simplified terms suitable for children, sustaining its role as a weekly classroom resource amid wartime paper shortages and heightened demand for educational materials.^[12] Circulation continued to grow, solidifying its position as a staple in American elementary education.^[10]

Expansion and Maturity (1950s–1980s)

In the post-World War II era, My Weekly Reader—the primary publication under the Weekly Reader banner—benefited from the baby boom and expanding elementary school enrollment, driving substantial growth in readership. Circulation, which stood at around 100,000 in its early years, surged amid increased demand for classroom materials that simplified current events for young students. By the late 1950s, the publication had established editions tailored to specific grade levels, reflecting maturation in its educational approach.^[1]^[14] By 1959, Weekly Reader offered dedicated editions for kindergarten through sixth grade, enabling age-appropriate content on topics ranging from national news to science developments like the emerging space race. This expansion coincided with ownership transition in 1949, when American Education Press was acquired by Wesleyan University and reorganized as American Education Publications, a division focused on educational periodicals. The structured grade-specific format supported teachers in integrating timely articles with curriculum, fostering literacy and civic awareness among millions of students.^[15]^[16] Circulation peaked at 13 million copies weekly during the late 1960s and early 1970s, distributed across seven grade-specific editions to over 50,000 schools, underscoring its dominance in elementary education. Content evolved to cover pivotal events such as the Apollo missions and civil rights advancements, with simplified reporting and comprehension questions enhancing engagement. In the 1970s and 1980s, efforts intensified to diversify illustrations and stories, incorporating more inclusive representations while maintaining a focus on factual news and activities. Graphics modernized in the 1980s for a contemporary aesthetic, adapting to visual learning preferences. A pre-kindergarten edition launched in 1980 further broadened accessibility.^[17]^[18]^[4]^[15]

Decline and Final Years (1990s–2012)

During the 1990s and early 2000s, Weekly Reader encountered mounting pressures from evolving educational policies and fiscal constraints in schools. The enactment of the No Child Left Behind Act in 2001 intensified these challenges by prioritizing standardized testing in core subjects like reading and math, thereby diminishing allocated classroom time and budgets for supplementary materials such as current events periodicals.^[19] School budget cutbacks further eroded subscriptions, as districts sought to trim non-essential expenditures amid broader economic shifts.^[20] Compounding these issues was a period of ownership instability beginning in the late 1990s. After decades under relatively stable management, the publication cycled through multiple owners, including Primedia and the Reader's Digest Association, which limited investments in adaptation to digital formats and content innovation.^[21] The Reader's Digest Association filed for Chapter 11 bankruptcy in 2009, prompting the sale of Weekly Reader to Scholastic Corporation in February 2012 for an undisclosed sum estimated between $10 million and $20 million.^[14]^[22] This transaction, involving a direct competitor, left the brand with constrained resources to compete in a print media landscape disrupted by internet access and digital alternatives.^[7] In July 2012, Scholastic announced the cessation of Weekly Reader as an independent publication after 84 years, folding its content and operations into its own Scholastic News line while retaining only five staff members from the prior team.^[20] This merger effectively ended standalone print issues, reflecting broader industry trends where traditional classroom magazines struggled against free online resources and reduced demand for physical periodicals.^[19] Former president Neal Goff attributed the closure partly to Scholastic's acquisition strategy, which prioritized consolidation over sustaining the rival brand.^[7]

Content and Features

Grade-Specific Editions and Format

Weekly Reader offered grade-specific editions to align content with students' reading abilities and curricular needs, spanning from pre-kindergarten through high school levels. In its early years, under the name My Weekly Reader, separate versions were developed for grades 1 through 6 by the end of the 1930s, each tailored with vocabulary, sentence complexity, and topics suitable for the respective age group.^[1] These editions were numbered accordingly—Edition 1 for first graders, Edition 2 for second graders, and so on up to Edition 6—featuring curriculum-aligned themes such as basic social studies and science for younger readers, progressing to more advanced current events coverage in higher elementary grades.^[23] For middle and high school, specialized magazines like WR News targeted grades 3–6 with news-focused content, while older students received issues emphasizing analytical articles on global affairs.^[24] The publication format resembled a compact classroom newspaper or magazine, issued weekly during the school year, typically comprising 4 to 8 pages with short articles, illustrations, photographs, and interactive elements like quizzes or discussion prompts to facilitate group reading and classroom discourse.^[25] This tabloid-style layout, printed on newsprint for affordability and ease of distribution, prioritized accessibility and engagement, allowing teachers to integrate issues directly into lesson plans without requiring advanced literacy skills.^[1]

Core Educational Elements: News, Articles, and Activities

The core educational elements of Weekly Reader centered on delivering accessible news, informative articles, and engaging activities tailored to elementary students' reading levels. News content consisted of simplified summaries of current events, drawn from national newspapers and wire services, to familiarize children with real-world developments in politics, science, and society without overwhelming complexity.^[3]^[1] For instance, issues often highlighted major happenings like elections or scientific breakthroughs, presented in short, illustrated paragraphs to promote awareness and discussion in classrooms.^[26] Articles formed the backbone of instructional material, covering curriculum-aligned topics such as social studies, health, safety, and language arts through nonfiction narratives that built general knowledge and vocabulary. These pieces emphasized factual reporting with photographs, diagrams, and captions to enhance comprehension, often integrating themes like historical events or environmental science to align with school standards. Science articles, for example, explained phenomena like weather patterns or animal behaviors with straightforward explanations and visuals, fostering curiosity and foundational understanding. Activities encouraged active learning through puzzles, cartoons, word games, and comprehension questions embedded within or accompanying the readings. Puzzles such as crosswords or matching exercises reinforced vocabulary and concepts from the news and articles, while cartoons provided humorous yet educational commentary on topics like civic responsibility.^[3] These elements promoted critical thinking and retention, with teachers using them for group discussions or homework to extend classroom engagement.^[27]

Reader Polls and Engagement Mechanisms

The Weekly Reader engaged its young readership through structured polls and surveys that encouraged active participation in current events and civic education. These mechanisms, distributed via classroom editions, prompted students to vote on topics ranging from political candidates to social issues, with results aggregated nationally and published in subsequent issues to foster discussion and awareness.^[28]^[29] A flagship feature was the Presidential Election Poll, launched in 1956 for the Eisenhower-Stevenson contest and conducted quadrennially through grades one to twelve. Students cast ballots in mock elections mirroring national races, with tallies reflecting preferences that often aligned closely with parental views, providing an indirect gauge of broader electorate sentiment.^[30]^[28] The poll demonstrated notable predictive accuracy, correctly identifying the winner in every U.S. presidential election from 1956 to 2008, outperforming some professional surveys in consistency.^[28]^[17]^[31] For instance, in the 1980 election, Weekly Reader students favored Ronald Reagan over Jimmy Carter by a margin that anticipated the adult outcome, as noted by editor Terry Borton, who highlighted the polls' practical reliability over certain adult forecasts.^[31] This track record, spanning over a dozen cycles without error until the publication's 2012 cessation, stemmed from high participation rates—reaching millions of students annually—and the polls' focus on straightforward candidate preferences without complex issue weighting.^[32]^[30] Beyond elections, Weekly Reader polls addressed diverse subjects to stimulate reader input and critical thinking. Surveys queried opinions on national challenges, such as perceptions of U.S. problem-solving capacity, revealing divergences between youth and adult views; for example, a collaboration with IBOPE Zogby International found students more optimistic about governmental efficacy than polled adults.^[29] These initiatives, often accompanied by explanatory articles, integrated polling as an educational tool, with teachers facilitating classroom votes and result analyses to reinforce concepts like democracy and data interpretation.^[28] Participation was voluntary yet widespread, leveraging the publication's distribution to over 80% of U.S. elementary classrooms at peak, thereby embedding engagement within routine reading activities.^[17] The polls' design emphasized simplicity and anonymity to maximize honest responses from children, whose selections were influenced by family discussions rather than media spin, contributing to their reputed reliability.^[33] While not scientific in adult polling terms, they served primarily as pedagogical devices, prompting letters and debates in follow-up editions that extended reader interaction.^[32] This approach cultivated lifelong habits of civic involvement, as evidenced by anecdotal recollections of participants crediting early polls for sparking interest in voting.^[34]

Ownership and Operations

American Education Press Era

The American Education Press (AEP), established in 1902 by Charles Palmer Davis in Columbus, Ohio, to publish Current Events for high school students, launched My Weekly Reader in September 1928 as its first publication aimed at elementary school children.^[35] Harrison M. Sayre, an AEP salesman, proposed the concept of a simplified news weekly to engage young readers with current events, securing funding from company owner Preston Davis to initiate production.^[1] The inaugural issue achieved an initial circulation of 100,000 copies, distributed primarily to classrooms for teacher-led discussions on simplified news stories, basic civics, and reading comprehension exercises.^[3] Under AEP's operations, My Weekly Reader expanded rapidly during the 1930s, introducing grade-specific editions for students from first through sixth grade by the decade's end to align content with developmental reading levels and curriculum needs.^[1] The publication was printed and managed from AEP's facilities in Columbus, including an eight-story building adjacent to The Columbus Dispatch starting in the 1930s, which housed editorial, printing, and distribution functions tailored to weekly school delivery cycles.^[36] Circulation growth reflected increasing adoption by public schools amid rising emphasis on literacy and current events education, though exact figures for the 1930s remain limited; by the early 1940s, the title had established itself as a staple in American elementary classrooms.^[3] Sayre assumed the role of president of AEP in 1940 while retaining oversight as managing editor of My Weekly Reader, guiding content to emphasize factual reporting on national and international news adapted for children, such as World War II developments, without overt editorializing.^[37] Operations focused on cost-effective newsprint production and direct sales to educators, fostering a model of classroom integration that prioritized empirical engagement over entertainment. This period ended in 1949 when AEP was acquired by Wesleyan University, transitioning the publisher to American Education Publications as a division of the university press.^[38]^[37]

Corporate Changes and Challenges

In 1999, Ripplewood Holdings, a New York-based private equity firm, acquired Weekly Reader Corporation along with its supplemental educational materials division for an undisclosed amount, marking a shift from its earlier independent publishing structure.^[7] This ownership change introduced a focus on financial restructuring, but development stalled amid broader industry pressures. In 2007, Ripplewood merged Weekly Reader with Reader's Digest Association (RDA), integrating it into a larger media conglomerate that faced mounting operational difficulties.^[20] The merger exacerbated challenges for Weekly Reader, as RDA filed for Chapter 11 bankruptcy protection in August 2009, citing over $1 billion in debt and declining revenues from print media.^[39] Post-bankruptcy, Weekly Reader received minimal investment, leading to plummeting circulation—reportedly dropping significantly by 2012—and an inability to adapt to digital formats or compete with online educational resources.^[19] School budget cutbacks further compounded these issues, reducing demand for classroom subscriptions amid a shift toward cost-saving digital alternatives.^[22] Ownership instability peaked in February 2012 when Scholastic Corporation purchased Weekly Reader from RDA for an estimated $10–20 million, aiming to consolidate its position in elementary education publishing.^[22] However, Scholastic announced in July 2012 that it would discontinue Weekly Reader as an independent title, folding its content into Scholastic News editions due to overlapping markets and insufficient viability for separate operations.^[40] This closure ended over a century of standalone print issues, reflecting broader challenges in the educational publishing sector, including competition from free online news and reduced print circulation.^[41]

Impact and Reception

Educational Achievements and Literacy Contributions

The Weekly Reader significantly contributed to elementary education by distributing age-appropriate, classroom-focused periodicals that encouraged regular reading and exposure to current events, science, and social studies among millions of American students. At its peak in the late 1960s and early 1970s, the publication achieved a circulation of 13 million copies, reaching approximately two-thirds of all elementary school students nationwide.^[1]^[17]^[42] This widespread dissemination positioned it as a staple in U.S. classrooms for over eight decades, from 1928 to 2012, fostering foundational literacy skills through short, illustrated articles tailored to grade levels.^[1] Empirical evidence supports its educational value, particularly in enhancing knowledge acquisition via reading. A 2000 study published in Evaluation Review analyzed the impact on lower elementary students (grades 2 and 3) and found that classrooms with the Weekly Reader present exhibited higher levels of current events knowledge compared to those without, as measured by standardized assessments.^[5]^[43] This outcome underscores the periodical's role in promoting comprehension and retention through consistent, engaging content, indirectly bolstering literacy by incentivizing weekly reading routines integrated into curricula. Beyond direct knowledge gains, the Weekly Reader's format—featuring polls, activities, and vocabulary-building elements—supported broader literacy development by making informational reading accessible and interactive. Its grade-specific editions ensured materials matched developmental reading levels, aiding skill progression from basic phonics in pre-K to analytical reading in upper grades. While comprehensive longitudinal studies on literacy metrics like reading proficiency scores are limited, the publication's endurance and high adoption rates reflect teacher endorsements of its efficacy in cultivating reading habits and civic awareness.^[1] By 2002, it still maintained about 7 million subscribers, demonstrating sustained relevance in literacy instruction despite evolving media landscapes.^[44]

Cultural Role and Long-Term Influence

The Weekly Reader served as a cornerstone of American elementary classroom culture from its inception in 1928 until its print discontinuation in 2012, functioning as a ritualistic Friday distribution that introduced children to age-appropriate summaries of current events, thereby embedding journalistic literacy into routine schooling.^[1] With editions tailored by grade level, it facilitated teacher-led discussions on topics ranging from presidential elections to global happenings, such as the 1928 U.S. campaign in its debut issue on September 21, 1928, promoting early civic awareness and critical thinking without reliance on family or home media access.^[45] Empirical evidence supports its efficacy in this domain: a study of grades 2 and 3 students found that access to the periodical correlated with significantly higher knowledge of contemporary events compared to non-subscribing classrooms, attributing this to its structured, illustrated format that enhanced retention and engagement.^[5] Over its 84-year print run, the magazine's influence permeated generations, achieving peak circulation of 13 million copies weekly in the late 1960s and early 1970s, which estimates suggest exposed approximately two-thirds of American adults to its content during their school years.^[1] This broad reach fostered a collective cultural memory, evidenced by persistent nostalgia among alumni who recall it as a pre-digital gateway to worldly curiosity and independent reading habits, distinct from textbooks or entertainment media.^[41] Its coverage of pivotal events—from Pearl Harbor to space exploration—helped normalize news consumption for young audiences, potentially contributing to lifelong patterns of informed citizenship, though long-term longitudinal data on individual outcomes remains anecdotal rather than rigorously tracked.^[45] Post-2012, following its merger into Scholastic News and shift toward digital formats, the Weekly Reader's legacy endures in educational paradigms emphasizing periodical-based learning, with analogs in modern classroom tools that prioritize accessible, timely content to combat declining recreational reading rates among youth.^[19] Its model influenced subsequent publications by demonstrating the value of non-fiction serialization for building comprehension skills, as reflected in ongoing advocacy for similar integrations in literacy curricula to bridge informational gaps in an era of fragmented media.^[46] While direct causal links to broader societal literacy trends are unproven, its historical ubiquity underscores a pre-internet benchmark for scalable, classroom-centric information dissemination.^[1]

Criticisms and Controversies

Allegations of Bias and Narrow Perspectives

Critics have alleged that Weekly Reader maintained a narrow perspective by prioritizing a sanitized, patriotic framing of American history and current events, often at the expense of broader global or social complexities. Coverage of World War II, for instance, emphasized positive outcomes such as wartime inventions (e.g., non-spoiling butter and unbreakable dishes) and the resourcefulness of "thousands of brave American boys," while largely omitting hardships or international viewpoints.^[1] The publication's approach extended to minimal or absent treatment of contentious issues, including scant references to the Korean War, complete avoidance of the Vietnam War, and negligible coverage of the Civil Rights Movement, which some observers attributed to a policy of steering clear of controversy to suit elementary audiences.^[1] This selective focus was said to limit exposure to diverse historical narratives, fostering an insular understanding of societal change. Allegations of substantive bias surfaced in specific instances, such as a October 14, 1994, article in the fifth-grade edition titled "Do Cigarettes Have a Future?," which explored smokers' rights and the adverse effects of taxes and bans on tobacco companies, prompting health activists to decry it as slanted toward industry interests amid growing anti-smoking campaigns.^[47]^[48] A subsequent analysis in the American Journal of Public Health critiqued the magazine's overall tobacco reporting as disproportionately favorable to the industry, linking it to ownership influences under K-III Communications.^[49] During the Cold War, My Weekly Reader faced claims of ethical lapses in its current events sections, where depictions of communist regimes and adversaries were accused of exhibiting prejudice through uncritical, alarmist portrayals that prioritized anti-communist sentiment over balanced journalism.^[50] Such criticisms underscored broader concerns that the magazine's editorial choices reflected institutional preferences for conformity and national exceptionalism rather than comprehensive inquiry.

Credibility and Business Practice Issues

In the mid-1990s, My Weekly Reader drew scrutiny for advertising practices that critics argued eroded its credibility as an unbiased educational resource. A study by University of California researchers examining issues from 1989 to 1994 found that 68% of smoking-related articles aligned with tobacco industry perspectives, compared to only 38% promoting anti-smoking messages.^[51] This coverage shifted notably after the 1991 acquisition by K-III Holdings, with anti-smoking articles dropping from 62% pre-acquisition to 34% afterward, raising questions about editorial independence influenced by ownership ties to commercial interests, including indirect links to RJR Nabisco.^[51] ^[52] Exemplifying these concerns, the Joe Camel cartoon mascot—developed by RJR Nabisco and widely criticized for its appeal to children—appeared in eight issues during the study period, blurring lines between promotional content and journalism in a publication reaching millions of elementary students.^[51] Broader analyses, such as one in Phi Delta Kappan, noted Weekly Reader's lower emphasis on tobacco risks (38% of stories framing smoking negatively) relative to competitors like Scholastic News (79%), including a 1994 issue that downplayed health dangers.^[53] Consumer advocacy reports highlighted how such ads exploited schools as a "captive audience" for marketing, with Weekly Reader executives acknowledging the ethical tension but defending selective ad acceptance to sustain operations.^[54] These practices fueled debates over commercialism in education, where revenue dependencies potentially prioritized advertiser-friendly narratives over rigorous, child-focused reporting, though no formal regulatory actions ensued.^[54]

Legacy

Post-2012 Developments

In February 2012, Scholastic Corporation acquired Weekly Reader Publishing Company, which had faced financial difficulties following its 2007 merger with Reader's Digest Association and subsequent corporate restructurings.^[1] On July 23, 2012, Scholastic announced the cessation of Weekly Reader as an independent print publication after 84 years, citing declining subscriptions amid the rise of digital educational resources and intensified competition in classroom media.^[41] ^[55] The content was integrated into Scholastic News, with only five of Weekly Reader's editorial staff retained to support the merged product line.^[22] This merger marked the end of Weekly Reader's standalone operations, reflecting broader industry trends where print-based educational periodicals struggled against free online news and interactive digital tools adopted by schools.^[19] Scholastic shifted focus to hybrid print-digital formats under brands like Scholastic News and Let's Find Out, which incorporate current events coverage similar to Weekly Reader's model but emphasize standards-aligned digital supplements.^[56] No independent revival of the Weekly Reader brand has occurred as of 2025, though archival issues remain accessible through educational nostalgia collections and secondhand markets.^[41]

Nostalgia and Ongoing Relevance

Former students frequently express nostalgia for Weekly Reader, recalling it as a cherished element of elementary school routines that fostered early engagement with reading and current events.^[41] Generations who encountered the magazine in classrooms from the mid-20th century through the early 2000s often describe the anticipation of receiving weekly issues, which provided accessible news summaries alongside educational content tailored to young audiences.^[57] This sentiment appears in online communities and personal anecdotes, where individuals highlight its role in sparking lifelong interests in journalism and learning.^[35] Vintage copies of My Weekly Reader and later editions remain collectible, with issues from the 1950s to 1990s available through online marketplaces, reflecting enduring appeal among adults seeking to recapture childhood memories.^[58] Sales of preserved sets, such as those from the 1960s or 1970s, underscore its status as a cultural artifact of mid-century American education.^[59] Despite ceasing independent publication in 2012, Weekly Reader's format and mission persist through its integration into Scholastic News, which continues to deliver grade-appropriate current events to pre-K through 6th-grade classrooms.^[7] Scholastic's successor magazines, including Let's Find Out for kindergarteners, maintain the tradition of weekly nonfiction texts on science, social studies, and news, adapted to digital resources and standards-aligned instruction.^[60] This evolution ensures the core value of introducing children to timely, curriculum-relevant material, with over 1.5 million annual readers for related online content.^[56] The magazine's legacy also informs modern educational discussions on media literacy, as alumni credit it with building foundational habits of informed citizenship.^[1]

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'Weekly Reader,' newspaper for students, hits century mark - Seattle PI
Jan 27, 2002 · The debate underscored the influence on young minds of the Weekly Reader, which has about 7 million subscribers. "I think many, many people were ...Missing: circulation | Show results with:circulation<|separator|>
[46]
Weekly Reader: 100 Years Of Helping Kids to Understand
Jan 28, 2002 · My Weekly Reader went on to cover virtually all major national and international events over the past century, including Pearl Harbor, the ...
[47]
[PDF] The Importance of Literacy Integration: Utilizing Weekly Periodicals ...
Nov 15, 2024 · Literacy integration in social studies, using periodicals, helps students refine ELA skills, provides a meaningful context, and yields a more ...
[48]
Joe Camel Goes to Grade School : Article on cigarettes in ...
Oct 14, 1994 · The Weekly Reader story focuses on “smokers' rights” and the harm to tobacco companies from smoking restrictions. The “critical thinking ...
[49]
A Rarity, An Uproar At Weekly Reader - The New York Times
Oct 12, 1994 · An article on smoking has created a firestorm at what is seldom thought of as a cauldron of controversy -- Weekly Reader, a staple in classrooms ...
[50]
Tobacco information in two grade school newsweeklies: a content ...
industry. The ensuing controversy2-5 fo- cused both on the specific content of the article and on the ownership of Wee/dy. Reader. In 1991, Weekly Reader ...
[51]
The cold war world according to 'My Weekly Reader.' (current ... - Gale
'My Weekly Reader' overstepped the principles of journalistic ethics and unbiased reporting when it depicted prejudice against the Cold War.
[52]
WEEKLY READER'S CREDIBILITY AT RISK - Sun Sentinel
Nov 13, 1995 · Joe Camel, the RJR Nabisco cartoon “mascot” which rates high in recognition among children, appeared in eight issues during the study period.
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Channel One Text - Ibiblio
A study by Professor Stanton Glantz of the University of California, San Francisco, found fault with Weekly Reader's coverage of smoking and health for favoring ...
[54]
Profits r us: Notes on the commercialization of America's schools
The Weekly Reader described the case against the evil weed in but 38% of its stories, as against 79% in Scholastic News. One 1994 story in Weekly Readers ...
[55]
Captive Kids: A Report on Commercial Pressures on Kids at Schools ...
Jan 1, 1998 · Says Mary Harbaugh, Weekly Reader's Executive Editor of Elementary Publications, “Placing ads in magazines makes kids a captive audience…We ...
[56]
Scholastic to End Independent Publication of Weekly Reader
Jul 23, 2012 · Scholastic bought Weekly Reader from Readers Digest Association Inc. in February. Co-branded titles under the new format will include Junior ...<|separator|>
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Scholastic Magazines+ | Aligned to Your Core and Standards
Browse by Grade and Subject · PreK–Grade 2 · Grades 3–5 · Grades 6–8 · Grades 9–12 · See All Magazines.
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The Weekly Reader - Uber-Dork (The 8-Year-Old Me)
Who doesn't remember having the Weekly Reader thrown in their lap a few times a month at school in the 90s? If it wasn't the Weekly Reader, it was ...Missing: decline | Show results with:decline
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My Weekly Reader - eBay
4.5 3K *RARE* My Weekly Reader Newspapers - lot of 50+ from 1930s 1940s 1950s. Pre-Owned.
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1960s Weekly Reader - Etsy
4.7 1.5K Check out our 1960s weekly reader selection for the very best in unique or custom, handmade pieces from our children's books shops.
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Let's Find Out - Scholastic Magazines
In stock 30-day returnsThe weekly reader nonfiction magazine just for kindergarten. Grow knowledge and vocabulary with fun science, social studies, and social development texts all ...