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Yahoo Screen

Yahoo Screen was an online video streaming platform operated by , launched on October 4, 2011, as a centralized hub for , licensed television shows, movies, music videos, and short-form clips, serving as the company's primary vehicle for competing in the market. The service initially rebranded and expanded Yahoo's existing video offerings, including partnerships with content providers like , and quickly introduced eight to attract viewers. By September 2013, Yahoo Screen underwent a major relaunch with over 1,000 hours of curated content, featuring collaborations with Viacom networks such as and , and emphasizing premium, ad-supported streaming accessible primarily via web browsers with limited app support for devices like , , and . Under CEO , who joined in 2012, Yahoo invested heavily in the platform as part of a broader push into video to revitalize the company, producing scripted comedies, reality series, and high-profile acquisitions like the sixth season of the sitcom Community in 2015, which was exclusively streamed on Yahoo Screen after the show's network cancellation. Other notable original content included , a parody of The Bachelor, and Electric City, an animated series by . Despite these efforts, the service struggled with viewer engagement, as unique U.S. visitors declined by 28% between October 2013 and October 2015, prompting Yahoo to write down $42 million in video assets in the third quarter of 2015. Yahoo discontinued Yahoo Screen on January 4, 2016, about two and a half years after its major relaunch, redirecting users to the main homepage and integrating select video content into other properties like Digital Magazines as part of a strategic away from standalone long-form . The shutdown reflected broader challenges at , including failure to disrupt established players like and traditional television, and contributed to the company's eventual acquisition by later that year.

History

Origins as Yahoo! Video

Yahoo! Video launched on June 1, 2006, as Yahoo's entry into the burgeoning online video market, directly competing with by offering a platform for video sharing, uploading, and search capabilities integrated across Yahoo's broader ecosystem. The service debuted with core features centered on , including easy uploads of short video clips, a that aggregated videos from across the web initially before focusing on hosted content, and basic streaming playback optimized for quick, low-bandwidth viewing of clips typically under a few minutes in length. This launch positioned Yahoo! Video as an extension of the company's ambitions, leveraging its established search dominance to drive discovery and in the rapidly growing video-sharing space. Following its debut, Yahoo! Video experienced rapid adoption, achieving significant viewership milestones that underscored its role in Yahoo's multimedia strategy. For instance, video streams surged to 265 million in September 2008 alone, marking a 56% increase from the previous month and elevating Yahoo! Video to the second-largest video site in the U.S. behind YouTube. This growth reflected strong user participation in uploading and sharing content, while also highlighting Yahoo's efforts to integrate video into its core services like search and email, thereby enhancing overall user retention and positioning the service as a pivotal component of the company's push into digital media. In 2008, Yahoo! Video underwent a significant relaunch that began shifting its focus by incorporating more professional content alongside user-generated uploads, including clips from TV shows, movie trailers, and music videos to broaden appeal and compete more effectively with rivals. The updated platform introduced higher-resolution streaming, larger upload limits up to 150MB, and curated sections featuring editor-selected professional videos, such as high-definition trailers from partners like , while maintaining community tools like personal playlists and genre-based "networks." This evolution marked an early pivot toward a hybrid model, blending amateur content with licensed media to attract a wider audience and improve monetization potential within Yahoo's ecosystem.

Rebranding and Expansion

In late 2010, Yahoo shifted its video strategy by discontinuing uploads on December 15, allowing users to download their videos until March 14, 2011, as part of a toward professionally curated, licensed, and original programming. This move marked a departure from the platform's earlier emphasis on amateur uploads, setting the stage for a more premium video experience. On October 4, 2011, Yahoo announced the rebranding of its video service from Yahoo! Video to , launching alongside the development of eight original aimed at attracting a broader audience, particularly women, with high-profile talent involvement. These initial series began rolling out in 2012, including the reality dating spoof , which premiered on June 4, and Tom Hanks' animated Electric City, which debuted on July 17. Yahoo Screen expanded further in 2013 with the launch of a dedicated on September 9 for devices, enabling gesture-based navigation and access to premium video content from partners like Viacom. In 2014, the platform acquired rights to produce and stream the sixth season of the comedy , announced on June 30, with the season premiering on March 17, 2015. By 2014, Yahoo had committed over $200 million to its video operations, including original content production, underscoring the scale of its investment in premium programming.

Decline and Shutdown

In 2015, Yahoo Screen faced significant performance challenges, with low overall viewer engagement persisting despite investments in popular original series such as . This underperformance culminated in a $42 million impairment charge on video assets during the third quarter, primarily attributed to the value of and two other original programs. On January 4, 2016, Yahoo announced the immediate shutdown of Yahoo Screen, which had been operational for less than four years, as part of a strategic refocus under CEO . The platform's content, including original and syndicated programming, was migrated to 's broader digital magazines and other properties, such as and Yahoo Entertainment, to integrate video assets more seamlessly across the company's ecosystem. Several factors contributed to the service's decline, including intense competition from established streaming giants like and , which dominated viewer attention and ad revenue in the burgeoning online video market. High production costs for original content further strained resources, exacerbating Yahoo's broader corporate struggles, marked by declining ad revenues and repeated quarterly losses during Mayer's tenure. The shutdown resulted in the immediate loss of Yahoo Screen's exclusive streaming rights for its hosted content, forcing series like to seek alternative distribution platforms. Additionally, the closure led to targeted staff layoffs within the video division, contributing to Yahoo's larger workforce reductions announced shortly thereafter.

Content

Original Programming

Yahoo Screen's original programming initiative began with its first slate of shows launched in fall 2011, consisting of eight web series targeted at women and featuring talent such as and . This marked Yahoo's renewed focus on producing content specifically for its digital platform, with subsequent expansions building on this foundation to contribute to a total of 26 shows across Yahoo's video platform by late 2011. By 2015, the portfolio had expanded with additional series, emphasizing creative output designed to engage millennial audiences through relatable, digitally native storytelling. The model for Screen's originals prioritized short-form episodes, typically ranging from 5 to 15 minutes, to suit viewing and quick consumption on and platforms. Budgets were allocated with a -first distribution strategy, allowing for lower costs compared to traditional while leveraging 's vast user base for promotion and ad integration. This approach enabled rapid iteration and experimentation, with episodes often released in full seasons for , contrasting with linear TV schedules. Among the key original series was , a 2012 parody of reality dating shows like The Bachelor, featuring as a fireman seeking love amid comedic absurdity; its 14 episodes ran 8 to 12 minutes each, earning an Emmy nomination for outstanding short-form comedy. Another highlight, Electric City (2012), was an animated sci-fi adventure created and voiced by , depicting a post-apocalyptic community; the 20-episode series delivered 5- to 7-minute installments totaling about 90 minutes, accompanied by interactive web elements for immersive viewing. Ghost Ghirls (2013) offered supernatural comedy centered on two amateur ghost hunters tackling hauntings with humor, produced by ; its 12 episodes, around 10 to 12 minutes long, blended style with guest stars for lighthearted scares. In 2013, Losing It with John Stamos explored personal anecdotes on losing virginity through celebrity interviews hosted by the actor, with roughly 5-minute episodes that mixed confessional humor and health-oriented discussions. Later entries shifted toward slightly longer formats while retaining digital focus, such as Sin City Saints (2015), a basketball drama following a Las Vegas expansion team; its eight 30-minute episodes starred Malin Akerman and Keegan-Michael Key, highlighting themes of ambition and team dynamics. Similarly, Other Space (2015), a sci-fi comedy about a ragtag spaceship crew, comprised eight 30-minute episodes directed by Paul Feig, featuring Tracey Ullman and Conor Leslie in a satirical take on space exploration.

Licensed and Acquired Shows

Yahoo Screen's strategy for licensed and acquired content emphasized securing exclusive rights to popular third-party programming to attract viewers and complement its original offerings, focusing on ad-supported streaming of television archives and recent seasons rather than user-generated uploads. This approach allowed the platform to offer a curated selection of episodes from established networks without relying on sharing, positioning it as a premium video destination in the early streaming landscape. A key acquisition was the full sixth season of the NBC sitcom Community, consisting of 13 episodes produced by Sony Pictures Television and premiered on Yahoo Screen in March 2015, marking one of the platform's most high-profile moves to revive a canceled network series. This deal provided exclusive streaming access to the entire season, helping to draw cult fans to the service. Another significant deal involved the (SNL) archives, announced on April 24, 2013, through a partnership with and Entertainment, granting Yahoo exclusive online rights to stream full episodes, sketches, musical performances, and behind-the-scenes content from the show's 1975 to 2013 seasons—spanning over 700 episodes in total. The content became available starting September 1, 2013, for one year, enhancing Yahoo Screen's appeal with classic comedy material from . In addition to television acquisitions, Yahoo Screen expanded its licensing agreements with networks for clips and select full episodes of various shows, though full-season availability was limited beyond marquee deals like and SNL. The platform also secured rights to stream movies in limited capacities, primarily through partnerships that integrated short-form previews and highlights rather than comprehensive libraries. A notable expansion came in music content via a broadened partnership with announced on April 14, 2014, which brought over 100,000 , live concert events, and to Yahoo Screen in the U.S., , and , available on an ad-supported basis. This licensed content was integrated alongside original series to create a diverse viewing experience, with all streams supported by advertisements and accessible without subscription fees, distinguishing Yahoo Screen from subscription-based competitors.

Features and Operations

Platform Capabilities

Yahoo Screen was built on technology for video streaming, enabling seamless playback across web browsers and mobile devices without relying on plugins like . This approach ensured compatibility with modern browsers and supported high-quality video delivery, including to adjust quality based on connection speed. The platform launched dedicated mobile applications in 2013 for devices, followed by an version in April 2014, allowing users to access content on smartphones and tablets. These apps featured gesture-based controls for navigation, such as swiping to browse videos, and integrated search functionality tied to Yahoo's for discovering clips, full episodes, and shows. An 2013 update added support for streaming to and compatible devices, enhancing multi-device viewing. The platform also provided apps for other devices, including the (launched July 2014), (March 2014), and limited support (April 2015). The organized content into customizable channels and hubs, where users could follow preferred categories—like clips, full-episode series, or live broadcasts—and reorder them for personalized feeds; a watch-later queue let users save videos for future viewing. As a free, ad-supported service, Yahoo Screen monetized through embedded video ads, with no subscription required for access to its library of original, licensed, and partner content. Channel and recommendation algorithms helped tailor content suggestions based on user interactions, improving without offline download capabilities.

Key Partnerships and Events

In 2014, Yahoo Screen expanded its partnership with , integrating over 100,000 music videos, live concert events, and original programming into the platform to enhance its music content offerings in the U.S., , and several European countries including the U.K., , , , and . This deal built on a prior 2012 agreement and made Vevo's content available across Yahoo Screen's web and mobile interfaces, aiming to reach a broader of music fans globally. Yahoo Screen also secured a syndication deal with in 2013 to host clips from (SNL), relocating the archives from and NBC.com to the platform to capitalize on the show's popularity and drive video engagement. This partnership provided Yahoo Screen with access to iconic sketches and highlights, positioning it as a key destination for comedy content and contributing to its strategy of aggregating premium syndicated programming. A significant milestone came in 2015 when Yahoo Screen partnered with the to stream the first-ever global live regular-season game, featuring the versus the in London's International Series on October 25. The free over-the-top broadcast reached an estimated 15.2 million viewers worldwide across Yahoo properties, including Yahoo Screen, and was accessible on desktops, mobiles, tablets, connected TVs, and set-top boxes, marking a pioneering step in sports streaming. These partnerships, particularly the NFL event, generated substantial short-term traffic surges for Yahoo Screen, with the game alone accounting for over 460 million total minutes of video viewed. However, the live stream exposed scalability challenges, including buffering, , and login issues that affected viewer experience on certain devices and regions, underscoring limitations in the platform's for high-concurrency global events.

Legacy

Impact on Yahoo's Strategy

Yahoo Screen played a pivotal role in CEO Marissa Mayer's broader strategy to revitalize Yahoo between and 2016, emphasizing investments in video content as a means to reposition the company as a competitive force in digital against dominant platforms like and . Relaunched in 2013 as a dedicated video hub, it was intended to drive engagement through and licensed shows, aligning with Mayer's focus on mobile, video, and to boost user time spent and ad revenue. This initiative represented a shift from Yahoo's traditional portal model toward premium content creation, with executives like Kathy Savitt overseeing the integration of video into Yahoo's ecosystem. Despite initial gains, such as 's U.S. video audience expanding to 44.9 million unique monthly desktop users by early 2014—a 2.7% increase from the prior year—the platform struggled to achieve sustainable growth amid intensifying competition. The heavy spending on original series resulted in a $42 million write-down in the third quarter of 2015 due to underperformance, prompting the shutdown of Yahoo Screen in January 2016 and a pivot to embedding video within other properties. These setbacks contributed to broader financial pressures, including a $4.5 billion goodwill impairment charge in the fourth quarter of 2015, largely tied to overvalued acquisitions like that supported Mayer's content ambitions. The experience underscored critical risks in pursuing original video investments within a saturated market, where Yahoo's fragmented approach—lacking a unified long-term vision—failed to convert audience reach into meaningful revenue, often described as "bringing a spoon to a gunfight" against entrenched rivals. This highlighted the challenges of scaling premium content without leveraging 's core strengths in , ultimately influencing the company's strategic reevaluation and facilitating Verizon's 2017 acquisition of 's core assets for $4.48 billion, reduced from the original $4.83 billion due to disclosed cyber attacks on user accounts. The shutdown marked a key pivot away from standalone video platforms toward integrated media solutions.

Successors and Aftermath

Following the shutdown of Yahoo Screen in January 2016, Yahoo launched Yahoo View on August 8, 2016, as a partnership with to provide free access to recent episodes of popular TV shows, incorporating some of the licensed content previously available on Screen. This ad-supported platform served as a direct successor, focusing on next-day streaming of network television episodes from partners like , , and , while inheriting select video assets from Screen to maintain continuity for users. Yahoo View operated until its decommissioning on June 30, 2019, after which its streaming capabilities were discontinued. Upon the initial closure of Yahoo Screen, its original programming—such as series like Community and Sin City Saints—was migrated and scattered across other Yahoo properties, including Yahoo Entertainment and sports sites, rather than being immediately archived or removed. Licensed shows and episodes, primarily from broadcast networks, were redirected to Yahoo View during its run and later to partner platforms like Hulu or integrated into broader Yahoo content feeds post-2019. By the end of 2019, much of the remaining original video content had been archived offline or phased out entirely, with licensed assets reverting to their original distributors. As of 2025, original Screen content such as Community is available for streaming on platforms including Netflix, Hulu, and Peacock. In the post-Verizon acquisition era, Yahoo's video operations were integrated into the newly formed Oath subsidiary in June 2017, which combined Yahoo and AOL assets under Verizon's ownership. Oath was rebranded as Verizon Media in January 2019, amid ongoing consolidation of digital properties. This period saw the eventual dissolution of dedicated video hubs like Yahoo View by mid-2019, aligning with broader corporate shifts that included the remaining Yahoo entity rebranding to Altaba as an investment holding company, which filed for dissolution in October 2019. In September 2021, Verizon sold Verizon Media, including Yahoo, to Apollo Global Management for $5 billion (with Verizon retaining a 10% stake), after which the company was rebranded as Yahoo; video content has since been integrated into Yahoo's ongoing digital properties without a return to standalone long-form platforms. The Screen era's financial losses, including a $42 million write-down on original content, contributed to the pivot away from standalone video platforms.

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