And the Anonymous Nobody...
And the Anonymous Nobody... is the eighth studio album by the American hip hop trio De La Soul, released on August 26, 2016, through their independent label AOI Records.[1][2] It marks the group's first full-length studio release in twelve years, succeeding The Grind Date from 2004.[3] The album's development was supported by a highly successful Kickstarter campaign launched in 2015, which achieved its initial funding goal of $110,000 within ten hours and ultimately raised $600,874 from 11,169 backers, enabling the group to self-produce and self-release the project without major label involvement.[4][5] Production emphasized original live instrumentation provided by the house band Rhythm Roots Allstars, comprising musicians such as keyboardist Jason Lindner, bassist Mark Kelley, and drummer Gene Lake, to create bespoke sounds and avoid the legal and financial hurdles of sample clearances that had plagued their earlier work.[3][6] Spanning 17 tracks on its standard edition, And the Anonymous Nobody... incorporates an expansive sonic palette blending conscious hip hop with elements of rock, psychedelia, R&B, and jazz, while addressing themes of personal and societal frustration.[1][7] Notable guest contributions include rap verses from Snoop Dogg on "Pain," 2 Chainz on "Dilla Tender," and Roc Marciano on "More Than U Know"; vocals from Usher on "Church," Jill Scott on "Dilla Tender," and Estelle on "Closer"; as well as experimental features from David Byrne on "Teenage Wave" and Damon Albarn on "Royalty Cap."[3][1] The album debuted at number one on the Billboard Top R&B/Hip-Hop Albums chart, selling 21,000 copies in its first week, and received a Grammy nomination for Best Rap Album in 2017.[1][8]Background and development
Concept and inspiration
The concept for And the Anonymous Nobody... originated from De La Soul's intent to produce an album emphasizing collective creativity over individual egos, allowing the music to stand independently of the artists' personas. Posdnuos described wanting to create something where the focus was on the music itself rather than the group's fame, highlighting a shift toward anonymity in the creative process to honor contributors without spotlighting fame. This ethos extended to the album's title, which symbolizes the overlooked or "anonymous" forces in music-making, drawing from the group's experiences with industry constraints that often diminished their artistic autonomy.[9] The album's inspiration also stemmed from De La Soul's seminal debut 3 Feet High and Rising (1989), whose innovative sampling defined their sound but faced repercussions from a 1991 lawsuit by The Turtles over an uncleared sample in "Transmitting Live From Mars." The settlement, reportedly exceeding $1 million, imposed strict digital sampling limitations that hindered the group's output and distribution for decades, prompting a reevaluation of collaborative, live-recorded elements to reclaim creative freedom.[9][10][11]Initial recording sessions
The initial recording sessions for And the Anonymous Nobody... took place over several years, beginning with a series of improvisational jam sessions in the early 2010s as De La Soul sought to revitalize their creative process following a long hiatus since their previous studio album in 2004. These sessions involved the group collaborating with live musicians from the Rhythm Roots All Stars, including instruments like banjo, upright bass, and drums, to generate original material without pre-written structures or rehearsals, emphasizing a free-flowing, organic approach to capture raw energy. The majority of this material—over 200 hours of recordings—was captured at Vox Studios in Los Angeles between 2012 and 2015, providing the foundational instrumentals that would later be chopped and sampled for the album's tracks.[12] Additional recording phases occurred in 2014, building on the initial jams to refine the project's direction, with the group aiming to blend their hip-hop roots with live instrumentation for a fresh sound. This extended timeline allowed De La Soul to accumulate a vast library of material, equivalent to 250-300 vinyl LPs, which they described as a deliberate shift toward independence amid industry changes. The process was further supported by their 2015 Kickstarter campaign, which funded the completion and release.[13]Production
Sampling process
The production of And the Anonymous Nobody... emphasized original live recordings to circumvent the legal and financial challenges associated with clearing external samples, a recurring issue for De La Soul throughout their career. Central to this approach was the creation of a "human sample" library derived from live sessions featuring approximately 100 singers, collectively referred to as The Anonymous Nobodies. These recordings provided raw, organic vocal elements that formed the foundation of the album's sound, allowing the group to build tracks without relying on uncleared digital samples from existing music.[6] The choir vocals were meticulously processed through chopping and layering techniques, serving as the backbone for many tracks. Mixing engineer Bob Power, along with others, handled the technical aspects of this process over the project's multi-year development, isolating multitrack elements to extract specific hooks and ad-libs for flexible integration into beats and arrangements. This method enabled dense, textured compositions where choir snippets were manipulated to create rhythmic and harmonic depth, often layered extensively to mimic the collage-like quality of traditional hip-hop sampling while remaining entirely original.[6] To maintain the thematic anonymity of the contributors, individual singers were not credited by name in the album's liner notes, preserving a collective identity that aligned with the project's ethos of collaborative, unsung participation. This ensured the focus remained on the sonic innovation rather than personal recognition, further distinguishing the album's production from conventional guest features.[6]Collaborations and guest features
The album features contributions from over a dozen prominent artists across its 17 tracks, reflecting de La Soul's longstanding practice of blending hip-hop with diverse influences. Notable guest appearances include Jill Scott on the introductory spoken-word piece "Genesis," where she sets a reflective tone with her soulful narration. Snoop Dogg lends his laid-back flow to "Pain," delivering verses on personal struggles over a brooding beat produced by Supa Dave West and the group. Roc Marciano provides gritty bars on "Property of Spitkicker.com," emphasizing the track's raw, underground edge. Estelle and Pete Rock collaborate on "Memory Of... (Us)," with Estelle's vocals complementing Pete Rock's signature scratches and production, creating a nostalgic homage to hip-hop's roots.[1][3] Further highlights include Justin Hawkins of The Darkness on "Lord Intended," where his high-energy rock falsetto contrasts the group's rhythmic verses for an eclectic fusion. David Byrne appears on "Snoopies," offering quirky, art-rock sensibilities that align with de La Soul's experimental ethos. Little Dragon contributes ethereal synths and vocals to "Drawn," enhancing the track's dreamy atmosphere. "The Formula" unites Method Man and Canibus for a high-speed lyrical showcase, while Royce da 5'9" adds sharp wordplay to "What So Ever You Are." "Trainspotting" marks one of the final recordings by Phife Dawg of A Tribe Called Quest, who delivers poignant lines reflecting on legacy and brotherhood before his passing in 2016. Usher's smooth R&B delivery elevates "Greyhounds," and 2 Chainz brings trap-infused energy to "Shelftalker." Additional features encompass Talib Kweli and Jill Scott on "Sexy Bitch," Damon Albarn on "Royalty Capes," and Busdriver's rapid-fire rap on "Prophets of Doom," showcasing the album's breadth of hip-hop subgenres.[1][14] On the production side, de La Soul handled much of the in-house work alongside collaborators like Supa Dave West, who co-produced several tracks including "Pain," and Pete Rock, whose soulful loops underpin "Memory Of... (Us)." Money Mark and the anonymous session musicians known as The Anonymous Nobodies contributed beats emphasizing live instrumentation over samples, aligning with the album's theme of elevating everyday voices. The house band Rhythm Roots Allstars, including keyboardist Jason Lindner, bassist Mark Kelley, and drummer Gene Lake, provided original live instrumentation to create bespoke sounds. These pairings were often facilitated through de La Soul's network of longtime associates, with some contributions solicited via direct outreach that emphasized the project's anonymous, collaborative spirit.[15][1][16][3]Composition
Musical style
And the Anonymous Nobody... represents a genre-agnostic fusion of hip-hop, jazz, funk, and electronic music, channeling the playful eclecticism of De La Soul's 1990s era with a contemporary, polished production sheen.[14][3][17] The album's sound is defined by extensive live instrumentation, drawing from over 300 hours of jam sessions with a core band and contributions from more than 100 musicians overall.[14][3] Heavy emphasis on horns, strings, and layered choirs creates an orchestral hip-hop texture, evoking a warm, organic depth that contrasts with traditional sample-heavy approaches.[18][17] Elements like glitchy funk grooves, roomy jazz interludes, psychedelic garage rock riffs, and P-Funk homages further diversify the palette, with occasional arena-rock swells and cinematic segues enhancing the immersive quality.[17][3] Tracks such as the introductory "Genesis" set a sweeping, filmic tone through these orchestral swells and ambient waves.[17][18] Structured as a double album—17 tracks on the standard edition spanning about 68 minutes, expanding to 33 tracks and approximately 2 hours and 15 minutes in the deluxe version—the format accommodates experimental extensions, with some pieces stretching to eight minutes or more to explore evolving motifs and instrumental builds.[19][20] This sprawling arrangement, produced primarily by the Rhythm Roots Allstars, prioritizes original compositions over sampled loops to sidestep clearance issues, resulting in a meticulous yet loose flow that mirrors the group's earlier adventurousness.[3][14] Critics have drawn parallels to Buhloone Mindstate (1993) for its similarly eclectic integration of live instrumentation and diverse sonic influences, positioning And the Anonymous Nobody... as the group's most ambitious musical statement since that era.[7][3]Lyrics and themes
The lyrics on ...and the Anonymous Nobody... explore themes of anonymity and the unsung contributions of everyday creators, reflecting the album's title and its emphasis on collaborative anonymity through unexpected pairings of artists and samples. Posdnuos explained that the concept draws from De La Soul's history of blending disparate voices, as in past tracks like "Buddy," to highlight the "band of misfits" driving innovation without seeking individual spotlight.[21] This motif underscores societal pressures on aging artists to remain relevant, portraying the music industry as an opulent yet treacherous kingdom where legacy battles commercial expectations, as seen in "Royalty Capes," with lines like "I choke the blood out of felt tips/Heavyweights up to the front if the belt fits."[3] Mental health emerges through introspective narratives on personal resilience and weariness, echoing the "hazy enervation of contemporary rap." In "Property of Spitkicker.com," Posdnuos addresses his diabetes struggles with raw candor—"But I don't fuck with that sweet shit, I'm diabetic"—framing health challenges as part of a broader fight against self-destructive temptations in fame's shadow.[22] Tracks like "Pain" further this, with Snoop Dogg's weary delivery reinforcing the album's message: "If this shit’s a constant, it might as well be your inspiration," turning suffering into creative fuel amid societal demands for constant output.[3] De La Soul's signature wordplay and storytelling revive their golden-era style, using clever reversals and vignettes to dissect relationships and identity. "Backwards" employs reversed audio elements and narrative flips to mirror life's regressions, evoking the group's playful eccentricity while commenting on hindsight's clarity in personal setbacks. "Lord Intended," Posdnuos's favorite track, blends rock-infused vocals with themes of divine purpose and perseverance, inspired by producer Rick Rubin and completed with Justin Hawkins, symbolizing unexpected paths in artistic evolution.[21] Social commentary on fame and collaboration permeates "Patti Dooke," where lyrics like "(Because we see the big picture)" critique cross-cultural consumption of hip-hop—"Negroes and white folks buyin' this album"—while celebrating inclusive artistry against hood stereotypes. The posthumous shadow of Phife Dawg, a Native Tongues ally who died in 2016 shortly after the album's completion, infuses themes of legacy and loss; Posdnuos noted the impossibility of a full reunion without him, emphasizing enduring brotherhood over forced features.[21][23] This reflective tone positions the album as a mature capstone, prioritizing communal memory amid hip-hop's generational shifts.Release and promotion
Singles and music videos
The lead single from and the Anonymous Nobody... was "Pain" featuring Snoop Dogg, released digitally on May 31, 2016, via AOI Records ahead of the album's launch.[24] The track addressed themes of personal and societal struggles, with the accompanying promotion including an interactive video game that engaged fans in a choose-your-own-adventure style narrative tied to the song's lyrics, rather than a conventional music video.[25] "Royalty Capes," produced by group member Dave "Trugoy" Jolicoeur, followed as the second single on July 20, 2016, also available as a digital download through AOI Records.[26] Its music video, released on November 10, 2017, captured De La Soul performing live during their international tour stops, from France to Japan, emphasizing their enduring stage presence and camaraderie without explicit visual motifs of anonymity.[27] The song highlighted the group's self-reflective take on hip-hop legacy, with backing vocals from Gina Loring. As the album became available for streaming on August 26, 2016, "Drawn" featuring Little Dragon was issued digitally on August 10, 2016, blending psychedelic soul elements in its production.[28] The corresponding music video, premiered on June 9, 2017, followed a young artist's descent into mental turmoil and suicide, using stark animation and live-action to underscore themes of creative isolation and pressure.[29] Guest vocals from Little Dragon's Yukimi Nagano added an ethereal layer to the track's introspective narrative. In December 2016, "Memory of... (US)" featuring Estelle and produced by Pete Rock was promoted post-release with a music video on December 8, 2016.[30] Directed with a focus on emotional reflection, the visual starred Estelle as a bride revisiting memories of past lovers on her wedding day, intercutting flashbacks with wedding preparations to evoke nostalgia and closure.[31] Pete Rock's soulful sampling complemented the single's format as a digital release via AOI Records. "Dilla's Tender," featuring 2 Chainz and Jill Scott as a tribute to the late producer J Dilla, appeared on the album but was not issued as a standalone single or accompanied by a music video; it honored Dilla's influence through layered rhymes and nostalgic production.[32]Marketing and tour
The release of And the Anonymous Nobody... was initially planned for September 2015 following a successful Kickstarter campaign that raised over $600,000 from more than 11,000 backers, but it was delayed to April 2016 due to distribution negotiations and scheduling conflicts with guest artists.[33][5] The group further postponed the album to August 26, 2016, to refine the project, building anticipation through teaser releases like the May 2016 EP For Your Pain & Suffering, which previewed tracks such as "Pain" featuring Snoop Dogg.[34] The album was independently released on De La Soul's own AOI Records label and distributed worldwide by Kobalt Label Services, marking a self-managed approach after the crowdfunding success.[35] A deluxe edition expanded the standard 17-track release with additional recordings from the live jam sessions that shaped the project, while promotional bundles and merchandise tied into the album's themes of collaboration and anonymity.[20] To highlight the recording process involving over 100 musicians, including a live choir on tracks like "Genesis," the group released the 33-minute documentary We're Still Here (Now)... a Documentary About Nobody on the day of launch, offering fans behind-the-scenes footage of the sessions.[36] Pre-release hype included intimate listening parties for Kickstarter backers, where early previews of the album's eclectic sound were shared to foster community engagement.[37] Post-release promotion featured stripped-down performances emphasizing the group's positive, genre-blending style. Supporting the album, De La Soul embarked on a 2016-2017 world tour that incorporated live band elements, including choir backing vocals to replicate the album's organic, jam-session energy. The tour extended into 2017 with appearances at major events, such as the BET Experience at L.A. Live, where they joined a lineup of hip-hop acts for a Staples Center concert on June 23, blending classics and album cuts to celebrate their return.[38]Critical reception
Reviews
And the Anonymous Nobody... received generally favorable reviews from critics upon its release. At Metacritic, the album holds an aggregate score of 77 out of 100, based on 28 reviews, indicating "generally favorable reviews."[39] Critics praised the album's eclectic collaborations and innovative use of live instrumentation and sampling, marking a strong return for De La Soul after a 12-year hiatus. RapReviews awarded it a perfect 10 out of 10, highlighting the group's chemistry with guests like 2 Chainz, Snoop Dogg, and David Byrne, and calling it a "masterpiece" that blends jazz, funk, and hip-hop seamlessly.[40] The Guardian lauded its nostalgic yet forward-thinking vibe and the way it cruises back into contemporary hip-hop with brilliant moments amid the crowdfunding spirit.[16] AllMusic rated it 4 out of 5 stars, describing it as a vibrant return to form.[41] However, some reviewers pointed to the album's length as a drawback, with its 17 tracks running 68 minutes leading to occasional bloat and uneven pacing. Pitchfork scored it 6.4 out of 10, appreciating the ambitious guest features but criticizing the laconic delivery and lack of urgency that made parts feel more obligatory than inspired.[3] Rolling Stone offered a positive take without a numerical score, noting the trio's continued boundary-pushing but acknowledging moments where the expansive scope diluted focus.[14]Accolades and retrospective views
...and the Anonymous Nobody... earned a nomination for Best Rap Album at the 59th Annual Grammy Awards in 2017, marking De La Soul's first nod in the category, though it lost to Chance the Rapper's Coloring Book.[42] The album's recognition highlighted its innovative approach, funded through a successful Kickstarter campaign that raised over $600,000, making it the first crowdfunded hip-hop project to receive a major Grammy nomination.[43] In the years following its release, the album has been retrospectively praised for its experimental blend of live instrumentation and diverse collaborations, influencing discussions on creative independence in hip-hop. The death of group member Dave (Trugoy the Dove) on February 28, 2023, further amplified interest in De La Soul's legacy. Publications in the 2020s, such as NPR's 2023 coverage of De La Soul's catalog streaming debut shortly after his passing, described it as a critically acclaimed work that bridged the group's classic sound with contemporary production.[44] By 2025, outlets like HipHopDX referenced it as a Grammy-nominated milestone in announcements for De La Soul's next project, underscoring its enduring role in the group's legacy.[45] The album's timing, shortly after the death of Native Tongues peer Phife Dawg of A Tribe Called Quest in March 2016, contributed to a broader revival of interest in the collective's interconnected history, amplifying buzz around related reunion efforts.[46] No major reissues have occurred by 2025, but the 2023 addition of De La Soul's earlier albums to streaming platforms led to overall streaming surges for the group, with renewed plays for ...and the Anonymous Nobody... amid social media-driven rediscoveries of their discography.[47]Commercial performance
Chart performance
And the Anonymous Nobody... debuted at number 12 on the US Billboard 200 in September 2016, earning 23,202 album-equivalent units in its first full week of release, which included 21,332 from pure album sales and approximately 1,870 from streaming equivalent albums.[48][49] The album marked De La Soul's highest charting position on the Billboard 200 since AOI: Bionix in 2001. It also achieved the group's first number-one position on the Top Rap Albums chart.[50] On the Top R&B/Hip-Hop Albums chart, it peaked at number 3.[51] Internationally, the album entered several markets with moderate success. It debuted and peaked at number 16 on the UK Official Albums Chart, spending a total of two weeks in the top 200.[52] In the Netherlands, it reached number 19 on the Dutch Album Top 100, charting for two weeks.[53] Other notable peaks included number 12 in Switzerland and number 14 in Belgium (Flanders).[53]| Chart (2016) | Peak Position |
|---|---|
| US Billboard 200 | 12 |
| US Top R&B/Hip-Hop Albums | 3 |
| US Top Rap Albums | 1 |
| UK Albums (OCC) | 16 |
| Dutch Albums (MegaCharts) | 19 |
| Swiss Albums (Schweizer Hitparade) | 12 |
| Belgian Albums (Ultratop Flanders) | 14 |
| German Albums (Offizielle Top 100) | 22 |
Sales and certifications
And the Anonymous Nobody... sold 21,332 copies in the United States during its first week of release, according to Nielsen SoundScan data. Revenue was further bolstered by diverse streams, including a 2017 vinyl reissue that enhanced physical sales figures.[54] As of 2025, the album has not received any certifications from the RIAA in the United States. In the United Kingdom, it did not meet the threshold for BPI silver certification, which requires 100,000 units.Track listing and credits
Track listing
The standard edition of And the Anonymous Nobody... features 17 tracks with a total runtime of 67 minutes and 42 seconds. All songs are primarily written by De La Soul members Posdnuos (Kelvin Mercer), Trugoy the Dove (David Jolicoeur), and Maseo (Vincent Mason), with additional writing credits to featured artists and select producers where applicable.[55]| No. | Title | Duration | Featured artist(s) | Writer(s) |
|---|---|---|---|---|
| 1 | "Genesis (Intro)" | 1:36 | Jill Scott | De La Soul, Jill Scott |
| 2 | "Royalty Capes" | 3:46 | None | De La Soul |
| 3 | "Pain" | 4:39 | Snoop Dogg | De La Soul, Snoop Dogg |
| 4 | "Property of Spitkicker.com" | 5:32 | Roc Marciano | De La Soul, Roc Marciano |
| 5 | "Memory of... (Us)" | 4:55 | Estelle, Pete Rock | De La Soul, Estelle, Pete Rock |
| 6 | "CBGBS" | 1:20 | None | De La Soul |
| 7 | "Lord Intended" | 7:16 | Justin Hawkins | De La Soul, Justin Hawkins |
| 8 | "Snoopies" | 4:15 | David Byrne | De La Soul, David Byrne |
| 9 | "Greyhounds" | 5:20 | Usher | De La Soul, Usher |
| 10 | "Sexy Bitch" | 1:52 | None | De La Soul |
| 11 | "Trainwreck" | 3:20 | None | De La Soul |
| 12 | "Drawn" | 5:36 | Little Dragon | De La Soul, Little Dragon |
| 13 | "Whoodeeni" | 4:38 | 2 Chainz | De La Soul, 2 Chainz |
| 14 | "Nosed Up" | 4:00 | None | De La Soul |
| 15 | "You Go Dave (A Goldblatt Presentation)" | 1:22 | None | De La Soul |
| 16 | "Here in After" | 5:41 | Damon Albarn | De La Soul, Damon Albarn |
| 17 | "Exodus (Outro)" | 3:24 | None | De La Soul |