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Bernama

Bernama, officially known as Pertubuhan Berita Nasional Malaysia, is the national of , a state-owned established under the Bernama Act 1967 and commencing operations on 20 May 1968 with its headquarters in . As 's primary news provider, it is tasked with gathering, processing, and disseminating accurate, timely, and balanced news to foster an informed society and uphold high journalistic standards through the adoption of advanced technologies. Operating autonomously yet under the oversight of the , Bernama distributes content across multiple languages including , English, , , , and , serving both domestic media outlets and international audiences via digital platforms, Bernama TV, Bernama Radio, and channels. With bureaus spanning countries, , the , and , it has expanded its reach to cover regional and global events, notably contributing to coverage of initiatives and 's diplomatic engagements. While recognized for its role in providing comprehensive news services and real-time updates, Bernama's government affiliation has occasionally drawn scrutiny over potential alignment with official narratives, though it maintains a commitment to fairness in reporting.

History

Establishment and Formation

The Malaysian National News Agency, Bernama (Pertubuhan Berita Nasional Malaysia Berhad), was established as a under the Bernama Act 1967 (Act 449), enacted by the on April 6, 1967. The legislation incorporated Bernama to serve as the country's official , tasked with collecting, editing, and disseminating news while prioritizing the interests of Malaysian newspapers and broader national communication needs. This formation addressed the post-independence requirement for a unified, reliable news service to bridge information dissemination and public access, amid a growing landscape. Bernama's official launch occurred on August 30, 1967, one day before the 10th anniversary of Malaysia's on August 31, 1957, symbolizing its integral role in efforts. The agency began full operations in May 1968, initially focusing on wire services for print and establishing bureaus to cover domestic and international events. Governed by a board including representatives from stakeholders and appointees, Bernama was structured for operational under ministerial oversight, ensuring it functioned as a rather than a purely state-controlled entity. The establishment reflected Malaysia's early priorities in , drawing from models of agencies in other countries to counter foreign news dominance and promote local perspectives. Funding initially came from allocations and subscriber fees from news outlets, with the mandating equitable to foster . This foundational framework positioned Bernama as a key pillar for objective reporting, though its ties have periodically raised questions about editorial autonomy in subsequent analyses.

Early Operations and Expansion

Bernama commenced operations on May 20, 1968, primarily delivering news wire services to Malaysian newspapers, radio stations, and television broadcasters, with an initial emphasis on national and domestic coverage to foster independent news sourcing amid post-independence efforts. This foundational phase involved compiling and distributing bulletins in multiple languages, including , English, , and , to serve diverse media outlets and reduce dependence on agencies like and . In the ensuing years, the agency expanded its domestic footprint by establishing correspondent networks and state-level bureaus, enabling more comprehensive regional reporting from and states such as and . By the early , Bernama had grown its staffing and infrastructure, incorporating photo services to supplement text-based wires with visual content, thereby broadening its utility for print and emerging broadcast media. This period marked a shift toward self-sufficiency in news production, with output increasing to support information dissemination and public awareness on key national developments. Early international began modestly through exchanges with regional agencies, laying groundwork for broader partnerships, though significant overseas bureaus emerged later in the . These expansions solidified Bernama's as Malaysia's primary conduit, with annual output growing from initial daily wires to thousands of stories, reflecting operational scaling amid the country's economic and political maturation in the 1970s.

Developments in the Late 20th and Early 21st Centuries

During the late 1980s, Bernama pursued international expansion by forming a partnership with Turkey's Anadolu News Agency on April 13, 1988, to enhance its global news exchange capabilities. In 1989, the agency strengthened its foothold in electronic media by introducing Bernama Monitor, a service for media clipping and analysis, alongside Newscan II, aimed at broadening content distribution beyond traditional wire services. These initiatives reflected Bernama's strategic shift toward diversified revenue streams and technological integration, moving from teleprinter-based dissemination established in its early years. By the early 1990s, Bernama extended its operational reach overseas, opening a bureau in , , in 1993 as its third regional foreign office, following prior establishments to cover Southeast Asian developments more effectively. This period also saw legislative support for greater editorial discretion, with a government bill tabled on , 1990, affirming Bernama's role in selecting and prioritizing news materials amid growing media demands. Such expansions bolstered Bernama's capacity to supply timely, localized international coverage to Malaysian outlets, aligning with the nation's and efforts. Entering the early , Bernama accelerated its adaptation, transitioning from analog systems to platforms and services to meet evolving audience needs. The launch of Bernama TV on February 28, 2008, marked a pivotal entry into television broadcasting, focusing on , , and domestic news to complement its wire service. Concurrently, the agency developed infrastructure, including bernama.com for real-time web dissemination, enabling broader accessibility and integration with emerging internet technologies prevalent in since the late . These developments positioned Bernama as a multifaceted provider, emphasizing reliability in an increasingly competitive, technology-driven landscape.

Recent Developments and Adaptations

In response to the accelerating shift toward consumption, Bernama has expanded its content distribution beyond traditional wire services to include robust online platforms, formats, and broadcast integrations. By the mid-2020s, the agency reported attracting approximately four million daily visitors to its website, reflecting adaptations such as enhanced digital news portals, video streaming, and dissemination to reach broader audiences amid declining and linear TV reliance. In November 2024, Bernama's Rosli Zakaria affirmed the agency's commitment to aiding Malaysia's national by prioritizing the spread of verified information on , cybersecurity, and government-led tech initiatives, positioning itself as a key informational conduit in an era of proliferation. Complementing these efforts, the Malaysian government allocated RM30 million in June 2025 specifically for digital upgrades, including tools for , , and platforms, from which Bernama, as a state-linked , stands to benefit in modernizing its operations and editorial workflows. This funding underscores causal pressures from competitive digital natives and regulatory pushes for efficiency, enabling Bernama to integrate technologies like AI-assisted reporting while maintaining its role in official narrative alignment.

Organizational Structure and Governance

Internal Organization and Departments

Bernama operates under a hierarchical structure comprising a Supervisory Council, Board of Governors, and Management Committee. The Supervisory Council, appointed by the Yang di-Pertuan Agong for terms such as September 1, 2025, to August 31, 2027, oversees compliance with the Bernama Act 1967 and consists of five members, including President Dato’ Azhar bin Abdul Hamid. The Board of Governors, also appointed by the Yang di-Pertuan Agong for the same term and comprising 12 members including government and subscriber representatives, establishes overall policies and is chaired by Seri Wong Chun Wai. Day-to-day management falls under the , Datin Paduka Nur-ul Afida binti Kamaludin, supported by the Management Committee, which includes the Arul Rajoo Durar Raj and heads of key units such as Economic News Services, , and operations. The agency's core departments center on editorial and operational functions. The editorial division, led by the , encompasses News Services for general reporting and Economic News Services for specialized financial and business coverage, producing content in multiple languages including Bahasa Malaysia and English. Supporting units include for revenue-generating activities like and , and Services & for administrative and financial oversight. Additional operational arms handle multi-platform distribution, such as Bernama TV for video news, Bernama Radio for audio broadcasts, and digital services including and management. Bernama maintains an extensive network of bureaus to facilitate localized and international coverage. Domestically, it operates 13 state bureaus across and three correspondents in , enabling comprehensive regional reporting. Internationally, bureaus in , , and support foreign news gathering, including contributions to networks like the NAM News Network under its International News Service. Specialized units, such as the and (MREM) division, coordinate press events and alongside the editorial team. This structure ensures integrated news production and dissemination while aligning with its statutory mandate as a government-linked agency.

Leadership and Key Personnel

The Malaysian National News Agency (Bernama) is governed by a Board of Governors, chaired by an appointee, with members representing ministries, , and organizations. Seri Wong Chun Wai serves as Chairman, reappointed on October 8, 2025, for a two-year term effective September 1, 2025, to August 31, 2027; he previously held the position from September 1, 2023, and brings over 40 years of experience, including as group chief editor of The Star. The board comprises 12 members, including permanent representatives such as the Director-General of the Department of Broadcasting ( Suhaimi bin Sulaiman) and Director-General of the Department of Information (Julina binti Johan), alongside executives like Datin Paduka Esther Ng Sek Yee of Star Media Group and Chan Aun Kuang, Editor-in-Chief of . Executive leadership is headed by Chief Executive Officer Datin Paduka Nur-ul Afida binti Kamaludin, appointed on , 2024, following her historic role as Bernama's first female in October 2023; her tenure was extended on contract in December 2024, emphasizing revenue growth and digital adaptation. Arul Rajoo Durar Raj holds the position of , also appointed , 2024, overseeing news services with prior experience in Bernama's editorial operations. Key deputies include Mohd Shukri bin Ishak as Acting Deputy for News Services and Azlina binti Aziz as Deputy for Economic News Services. A separate Supervisory Council, led by President Yang Arif Dato’ Azhar bin Abdul Hamid (a High Court judge, appointed October 8, 2025), provides oversight with members from government, academia, and media, including New Straits Times Group Editor Farrah Naz binti Abd Karim. This structure reflects Bernama's dual governance model under the Bernama Act 1967 (amended), balancing with ministerial input via the Ministry of Communications.

Operations and News Services

Content Production and Distribution

Bernama produces textual news articles, photographs, audio clips, video reports, and content covering domestic and international events in areas such as , , , , and general . Journalists and correspondents based in and regional bureaus gather raw , which is processed through scripting, editing, and verification stages to ensure authenticity and comprehensiveness. In June 2025, the agency began integrating tools to streamline these workflows, aiming to increase output efficiency while maintaining editorial standards. Content management relies on a centralized adopted in 2021, enabling integrated handling from production to final formatting for diverse formats like wires, short videos (up to 1-2 minutes), and audio segments with music beds. This supports both in-house creation and client-specific services, such as custom for crossovers or press conferences, with pricing structures reflecting production complexity (e.g., RM5,000 for 1-2 minute videos). The evolution from manual teleprinters to automated tools has expanded output capabilities since the agency's early operations. Distribution channels include the BERNAMA Wires service, which delivers real-time updates to paid subscribers such as newspapers, radio and stations, and online platforms. Complementary platforms encompass the official website (www.bernama.com) for public access, BERNAMA TV broadcast on Astro channel 502, unifi TV 631, and MYTV 121, and BERNAMA Radio on FM 93.9 in the . Social media networks, digital publicity via uploads to platforms like , , and X, and specialized services like MREM for dissemination extend reach to broader audiences and stakeholders. These methods prioritize rapid, multi-platform delivery to serve both media outlets and direct consumers.

Technological and Digital Initiatives

Bernama has expanded its digital presence through online platforms and applications to facilitate broader news accessibility. Its official website, bernama.com, serves as a primary for updates, drawing around four million daily visitors, while complementing traditional wire services with content including text, photographs, and videos. In August 2021, the agency launched dedicated apps—a 'BERNAMA' app for via and 'BERNAMA News' for —to deliver comprehensive, authenticated news directly to users, integrating features from wires, web, and broadcast channels. To modernize internal operations, Bernama implemented the newsasset platform in , creating a centralized that streamlines production and distribution across local, financial, international, and specialized services in diverse formats. This infrastructure supports efficient handling of visual and textual assets, enabling faster workflow integration for journalists and editors. In recent years, Bernama has prioritized adoption to enhance news production efficiency and adaptability. Starting in June 2025, the agency acquired targeted AI tools to automate and optimize processes, aiming to reduce manual workloads while maintaining accuracy. Bernama TV followed suit in 2025 by announcing expanded AI integration for editing, personalization, and delivery, positioning the agency to compete in a tech-driven media landscape. These efforts align with CEO directives emphasizing AI's role in operational agility, though implementation includes safeguards to ensure ethical use and content reliability.

Government Relationship and Editorial Policies

Oversight by Ministry of Communications

Bernama functions as a under the administrative purview of the Ministry of Communications, pursuant to the Bernama Act 1967 (Act 780), which designates the agency as a entity responsible for dissemination while subject to ministerial supervision. The Ministry's oversight ensures alignment with communication policies, including the allocation of funding and the monitoring of operational compliance, though Bernama maintains operational autonomy in day-to-day gathering and distribution. A core element of this oversight involves the Ministry's authority to appoint leaders and members to Bernama's governing structures, namely the Supervisory Council and the Board of Governors, which set strategic priorities and review performance. The Minister of Communications directly appoints the Chairman of the Board of Governors and other key positions, typically for two-year terms; for example, on October 8, 2025, Minister issued appointment letters to the Board, reappointing Seri Wong Chun Wai as Chairman and incorporating representatives from electronic and sectors for the first time to reflect evolving media landscapes. These appointments facilitate government influence over editorial guidelines and without explicit statutory mandates for direct content intervention. Amendments to the Bernama Act, passed by on February 26, 2025, reinforced the Ministry's role by updating provisions to address digital-era challenges, such as expanding board composition for greater inclusivity while preserving ministerial appointment powers. This framework has drawn scrutiny for potentially prioritizing governmental alignment over full , as the Supervisory Council, also ministerially appointed, holds veto-like authority over major decisions, including annual audits and policy shifts. In practice, such oversight has enabled coordinated responses to national events, like policy announcements, but critics argue it risks embedding state perspectives in news framing.

Funding Mechanisms and Autonomy Claims

Bernama's primary funding derives from annual government allocations channeled through the , supplemented by limited commercial revenues such as advertising sales and content licensing fees. Under the Bernama Act 1967 (revised 1990), the agency's income may include grants, subscriptions, contributions, endowments, gifts, bequests, and other sources approved by its governing council, enabling a mix of public and private funding streams. In 2022, Bernama received a government allocation of RM68 million (approximately USD 15 million), which constituted the bulk of its budget, as commercial earnings proved insufficient to reduce reliance on state subsidies. Historically, Bernama was co-funded by newspaper companies alongside government assistance since its establishment in , reflecting a model where public grants support operational sustainability while private contributions from media subscribers provide supplementary income. Government allocations have remained consistent in recent years, with additional provisions in 2024 and 2025 earmarked for digital transformation initiatives, though exact figures for these periods are not publicly detailed beyond the ministry's oversight role in disbursing funds. This funding structure ties Bernama's financial health directly to federal budget priorities under the Ministry of Communications, potentially influencing resource allocation for news operations. Bernama is statutorily positioned as an autonomous body under the , with a Supervisory and Board of Governors appointed by the Yang di-Pertuan Agong to oversee and , ostensibly insulating it from direct ministerial interference. Proponents of its highlight this framework and the agency's role in providing neutral wire services to diverse outlets, arguing that decisions remain insulated through internal mechanisms rather than explicit directives. However, the heavy dependence on channeled grants—without independent retention of revenues or external audits for firewalls—undermines these claims, as funding flows through the of Communications without statutory guarantees against conditional support or alignment pressures. Critics, including watchdogs, contend that this embedding within the state apparatus fosters alignment with ruling priorities, absent robust financial autonomy or diversified revenue to buffer against potential leverage. Amendments to the in 2025 expanded board representation to include stakeholders, but did not address core funding dependencies or introduce safeguards.

Instances of Policy Influence

During Malaysia's 15th (GE-15) on November 19, 2022, Bernama's coverage framed political developments to emphasize national and stability, aligning with government efforts to manage a outcome and promote the subsequent unity government formation under . This approach involved strategic dissemination of information that reinforced official messaging on reconciliation and continuity, while engaging public discourse on electoral legitimacy. In promoting economic and developmental policies, Bernama published detailed highlights of the 13th Plan (2026–2030), announced on July 31, 2025, underscoring government commitments to institutional reforms, measures, and broad-based growth across sectors. Such coverage positioned the plan as a cornerstone of national progress, facilitating policy rollout through widespread distribution to media outlets and digital platforms. Bernama's editorial practices have also reflected influence from communications policies, including guidelines on social media regulation and fake news combat, where it has prioritized content supporting ministerial initiatives like raising the minimum age for use to 16, announced October 17, 2025, to mitigate youth-related risks. This alignment, while fulfilling its statutory role under the Ministry of Communications, has prompted observations of limited divergence from prevailing policy lines.

Criticisms and Controversies

Allegations of Government Bias and Lack of Independence

Bernama, as Malaysia's state-owned national news agency under the oversight of the Ministry of Communications and Multimedia, has been repeatedly accused of lacking due to its direct government funding and structural ties, which critics argue foster a pro- in reporting. Independent media observers and opposition groups contend that this relationship results in coverage that prioritizes official narratives, often marginalizing dissenting views or critical scrutiny of ruling administrations. During the 2013 general election (GE13), election monitors from the Malaysia Campus documented widespread bias in public-funded media, including Bernama's online and wire services, which disproportionately favored the incumbent coalition through selective framing and omission of opposition perspectives; Bernama's releases were specifically noted for "extremely pronounced bias" despite operating on taxpayer funds. Similar allegations surfaced in coverage of the , where Bernama was criticized for disseminating government-aligned reports that portrayed claimants negatively and aligned with official efforts to discredit opposition narratives on the incursion. Post-2018 regime change analyses, including a 2025 study of Bernama's framing during GE15, have highlighted ongoing concerns, recommending enhanced editorial safeguards to mitigate perceived and ensure balanced political discourse, as the agency's output continued to reflect establishment leanings amid its role as a primary wire service for other outlets. These criticisms persist despite Bernama's claims of operational autonomy, with detractors pointing to its reliance on government subsidies—totaling approximately RM100 million annually—as a causal factor in self-censorship on sensitive topics like corruption scandals or policy failures under successive governments.

Coverage Framing in Political Events

Bernama's coverage of political events has drawn criticism for employing framing techniques that emphasize government achievements and stability while downplaying opposition narratives, often through neutral-toned reporting that critics argue conceals underlying pro-government leanings. During Malaysia's 15th General Election (GE15) on November 19, 2022, an analysis of Bernama's Twitter activity revealed a dominant human interest frame in 72.6% of posts, which personalized political figures and events to foster public engagement and bolster the image of ruling or allied coalitions, alongside a responsibility frame in 32.8% of content that highlighted accountability without critiquing incumbents. Conflict framing appeared minimally at 4.7%, reducing emphasis on partisan tensions. Source attribution in GE15 coverage further underscored perceived bias, with (BN) receiving 48% of mentions across 1,105 tweets—UMNO alone at 22.8%—compared to 23.4% for (PN) and 17% for (PH), despite BN's non-incumbent status at the time; a Bernama editor attributed this to BN's historical dominance and "orders from above," indicating structural influences on content selection. While 73.9% of tweets maintained a neutral tone, this was interpreted by researchers as masking favoritism toward government-aligned entities, compounded by that omitted stories unfavorable to allies. Broader critiques highlight Bernama's role in framing opposition activities negatively, such as portraying the 2011 Bersih 2.0 rally—demanding electoral reforms—as an "illegal rally meant to serve the of the opposition parties," thereby aligning with government efforts to delegitimize protests. Studies of Malaysian print media, which heavily rely on Bernama wires, have documented "profound pro-government " through episodic framing that prioritizes ruling successes over systemic issues, with quantitative coding across outlets confirming consistent favoritism toward incumbents in coverage from 2008 onward. Independent monitors have noted "extremely pronounced " in Bernama's wire releases, including selective emphasis on government policies during political crises, such as the 1MDB scandal, where framing focused on official responses rather than investigative scrutiny, funded by taxpayer resources without equivalent for balance. These patterns persist despite claims of , with academic analyses attributing them to Bernama's government-linked status, which incentivizes alignment with prevailing administrations over adversarial journalism.

Responses and Defenses from Bernama

Bernama maintains that its operations are governed by the Bernama Act 1967, which establishes the agency as a with in editorial decision-making, separate from direct government interference. The agency's , including representatives from media organizations, is tasked with overseeing policies to ensure professional standards and independence, as reinforced by recent amendments in 2025 incorporating digital and voices for broader representation. In defending against perceptions of pro-government , Bernama emphasizes its commitment to factual and journalistic , positioning itself as a national news provider that balances state obligations with impartiality during events like the 2022 , where analyses noted a nuanced framing of political coverage. In instances of criticism over coverage alignment with ruling coalitions, Bernama has indirectly responded by promoting public discernment of political claims based on evidence rather than partisan rhetoric, as seen in statements urging assessment of opposition narratives through verified facts. The agency has also highlighted internal mechanisms like initiatives, such as MyCheck Malaysia, which operates with asserted to combat , countering allegations of systemic slant by demonstrating proactive accuracy efforts. Regarding funding ties to the of Communications, Bernama defends its structure by noting that allocations support infrastructural and operational needs without dictating , akin to public broadcasters elsewhere, though critics question the practical separation given oversight roles. Bernama's CEO has publicly affirmed the agency's steadfast role in adapting to media challenges while upholding core principles of reliability, as articulated during its 55th anniversary in 2022, rejecting implications of diminished amid digital shifts. In broader defenses, the agency aligns with national press freedom improvements, citing Malaysia's rise in the 2025 as evidence of an enabling environment for like itself to maintain credibility without overt control. These positions, however, coexist with ongoing scrutiny from observers who argue that statutory does not preclude subtle policy influences, a tension Bernama addresses by reiterating its professional mandate over political loyalty.

Incidents and Security Challenges

Notable Break-Ins and Operational Disruptions

No notable physical break-ins at Bernama's headquarters or branch offices have been publicly documented in credible reports. The agency's facilities, managed under government protocols, appear to have avoided such incidents, contributing to consistent news wire services since its founding in 1968. Operational disruptions have primarily stemmed from external factors rather than internal security breaches. For instance, during the global IT outage on July 19, 2024, caused by a CrowdStrike software update fault, Bernama reported on widespread effects across Malaysian sectors including airports and banks without indicating internal service interruptions. Similarly, national power outages, such as those affecting the Klang Valley, have not been linked to prolonged Bernama downtime in available accounts. These events underscore Bernama's resilience, with contingency measures enabling continuity in digital and wire operations.

Handling of Fake News and Digital Threats

In response to the proliferation of misinformation, particularly during the , Bernama launched MyCheck Malaysia in March 2020 as an independent initiative to verify viral claims and counter affecting public interest areas such as health, consumerism, and politics. The portal emphasizes , producing detailed reports to debunk falsehoods and promote verification before sharing, with 164 such reports issued in 2022 alone. MyCheck has been recognized regionally, serving as a model in guidelines for media efforts against by providing timely fact-checks and capacity-building resources. Bernama integrates MyCheck into public engagement activities, including fact-checking booths at events like the 2025 National Journalists' Day (HAWANA) to educate audiences on spotting dubious claims and fostering for community-led verification. This approach addresses emotional vulnerabilities that lead individuals to accept unverified information, focusing on high-impact issues while collaborating indirectly with authorities like the (MCMC) on probes, such as false reports on pondok school closures in October 2025. Regarding broader digital threats, Bernama advocates AI-driven tools for real-time detection of patterns and has highlighted cybersecurity risks in , including deepfakes and vulnerabilities, though specific incidents targeting its operations remain undocumented in public records. Through its reporting and thought leadership, Bernama contributes to national resilience by emphasizing balanced regulation and technological defenses against evolving online harms, aligning with Malaysia's ecosystem challenges like and surges.

Achievements and Recognitions

Operational Milestones

Bernama was established as a under the Bernama on April 6, 1967, to serve as Malaysia's national , tasked with gathering and disseminating to support operations and information needs. The was officially launched on August 30, 1967, aligning with preparations for the 10th anniversary of Malaysia's independence. Full operations commenced on May 20, 1968, with the release of Bernama's inaugural news bulletin, titled "The First Flash from BERNAMA," which covered an address by then-Prime Minister . This marked the agency's initial wire service output, initially focusing on text-based distribution to local media outlets via teleprinters and manual coordination. A significant expansion occurred in with the establishment of Radio24, Malaysia's first 24-hour radio service, enhancing Bernama's audio broadcasting capabilities and real-time coverage reach. This was followed by the launch of BernamaTV on February 28, 2008, as a dedicated 24-hour channel on platform channel 502, broadening the agency's multimedia presence to include visual programming on domestic and international affairs. By the 2010s, Bernama integrated platforms, enabling online dissemination and multimedia content delivery, which supported expanded coverage through websites, apps, and , attracting millions of monthly users while maintaining its role as the primary feeder for Malaysian . These developments solidified Bernama's operational , transitioning from print-era wire services to a hybrid model incorporating broadcast and technologies for nationwide and regional distribution.

Awards and Industry Accolades

Bernama has received multiple accolades for its branding efforts, journalistic output, and , primarily from Malaysian industry bodies and award programs focused on and communications. In , the agency was awarded the BrandLaureate – The World's First Bestbrands e-Branding Award in the Strategic category, recognizing its role in digital branding partnerships during the early period. This was followed by the BrandLaureate BestBrands Award 2021-2022 in the Iconic Brand category, highlighting Bernama's enduring presence in national news dissemination. In branding competitions, Bernama earned a bronze award at the inaugural Putra Aria Brand Awards 2023 under the network category, established by the Association of Accredited Advertising Agents Malaysia to evaluate consumer-preferred brands based on metrics like awareness and loyalty. Journalism-specific honors include eight wins at the MPI-Petronas Awards 2025, encompassing bronze medals in Best Radio Documentary and Best Radio Live Broadcast, as well as merits in and reporting categories, judged by the Malaysian Press Institute for professional standards. At the Kinabalu 2024, Bernama secured six awards, including the main prize for in for coverage of human-wildlife conflicts, evaluated by regional media panels for accuracy and impact. The agency also clinched the Inaugural Best Media Agency Award at the National 2025 event, sponsored by government bodies to acknowledge contributions to labor reporting and media reliability. Additional industry recognitions encompass the 2024 Media Award from the Medical Devices Authority for specialized health sector coverage, six accolades at the Awards 2024—including three golds for issues management and online media—assessed by public relations professionals for efficacy, and the Excellence in Audio & Award at the AKPK Media Awards 2023/2024 for content innovation. Bernama TV, the agency's broadcast arm, was named Media of the Year (Broadcast Media) at the and CSR Malaysia Awards 2024, praised for integrating themes into programming. These awards, often self-reported by Bernama but corroborated through event organizers, underscore its competitive standing amid state-linked operations, though independent verification of judging criteria varies by program.

Public Perception and Societal Impact

Audience Reach and Trust Metrics

Bernama, as Malaysia's national , primarily disseminates content through wire services to domestic outlets, including newspapers, broadcasters, and platforms, thereby achieving indirect audience exposure via subscribed partners rather than direct consumer-facing metrics. Direct reach includes its , bernama.com, which recorded approximately 494,600 search visits in recent monthly . In the Reuters Institute Digital News Report 2024, bernama.com registered a 17% weekly usage rate among surveyed , comparable to outlets like , amid a broader decline in consumption from 45% in 2017 to lower figures by 2024. The site's global web ranking hovered around 46,000 in 2025, reflecting moderate traffic in the category, predominantly from desktop (47%) and mobile (53%) users within . Specific trust metrics for Bernama remain scarce in independent surveys, with no dedicated breakdowns in major reports like the , which instead highlight overall in at 37% in 2024—stable but low compared to global averages and down from pandemic-era peaks. As a -linked , Bernama's is often contextualized within broader institutional dynamics; the 2024 Edelman Trust Barometer noted as the seventh-most trusting nation overall, with rising confidence in (though lagged behind and NGOs at around 74% ). Broadcast sources generally fare better in than print or aligned outlets, but state-affiliated agencies like Bernama face implicit skepticism in polarized landscapes, per qualitative analyses of public perception. Self-positioning as a "trusted source" appears in Bernama's , yet empirical validation through audience surveys is limited.

Role in Malaysian Media Ecosystem

Bernama serves as Malaysia's primary national , functioning as a established under the Bernama Act 1967 to gather, produce, and distribute news and information domestically and internationally. It operates as a wire service, supplying raw news feeds, photographs, and multimedia content to subscribing media outlets, including newspapers, broadcasters, and online platforms, thereby forming a foundational pillar of the country's information infrastructure. With operations commencing in May 1968, Bernama has maintained its position as the sole official agency tasked with promoting national interests through timely and balanced reporting, particularly in a multi-ethnic society where it emphasizes unity and factual dissemination. In the broader landscape, Bernama influences editorial workflows by providing verified content that reduces reliance on unfiltered sources, especially amid the proliferation of and digital misinformation. It disseminates information via multiple channels, including BERNAMA Wires for real-time updates, its (bernama.com), Bernama TV, and Bernama Radio, which collectively reach journalists, policymakers, and the . This role extends to event coverage, such as managing media centers for international summits like the 57th Economic Ministers' Meeting in September 2025, ensuring coordinated and authoritative reporting. As a government-linked entity under the Ministry of Communications, it navigates tensions between and state alignment, yet its mandate prioritizes accuracy and to counter biases in private . Bernama's contributions to media self-regulation and ecosystem resilience are evident in its advocacy for bodies like the Malaysian Media Council, established to uphold journalistic standards and combat without curtailing press freedom. By 2025, amendments to the Bernama Act aimed to enhance inclusivity in news production, reflecting adaptations to digital threats and audience demands for credible sourcing. Overall, it acts as a central hub in Malaysia's hybrid media environment—blending state-backed reliability with commercial outlets—fostering a more unified information flow while addressing challenges like declining trust in fragmented digital spaces.

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