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Contouring

Contouring is a makeup technique that employs shades of cosmetics darker and lighter than one's natural skin tone to create illusions of depth, shadow, and highlight on the face, thereby defining, enhancing, or sculpting facial features such as cheekbones, jawline, nose, and forehead.^[1] This method mimics natural light and shadow to alter perceived bone structure, making areas appear recessed or prominent as desired.^[2] Originating in the Elizabethan era of the 16th century, contouring was initially developed by stage actors in England who applied soot for shadows and chalk for highlights to ensure facial expressions were visible to distant audiences in dimly lit theaters.^[3] Over centuries, the practice evolved through theatrical and film makeup, where professionals like Max Factor formalized techniques in the mid-20th century, including the release of structured tutorials in 1945 that adapted contouring for various face shapes.^[3] In modern times, contouring surged in popularity during the 2010s, propelled by drag culture—particularly performers like those in RuPaul's Drag Race—and mainstream influencers such as Kim Kardashian, whose 2015 tutorial video amassed millions of views and democratized the technique via social media platforms like YouTube and Instagram.^[3] Today, contouring products range from cream-based formulations for a subtle, blendable effect to powder options for precise application, often paired with highlighting to achieve a balanced, three-dimensional look suitable for everyday wear or dramatic transformations.^[4] While traditionally focused on the face, the technique has expanded to body contouring for areas like the collarbone or décolletage, emphasizing its versatility in cosmetic artistry.^[5]

Definition and Principles

Core Concept

Contouring is a makeup technique that employs cosmetics such as bronzer, highlighter, and blush to enhance or alter the appearance of facial or body features by replicating the natural play of light and shadow on the skin.^[6] This method allows individuals to sculpt their features temporarily, creating a more defined or balanced look without invasive procedures. By strategically applying products in varying shades relative to one's natural skin tone, contouring manipulates visual perception to emphasize desirable traits or minimize others.^[7] The fundamental principle of contouring relies on optical illusions derived from chiaroscuro techniques, where darker pigments simulate shadows to recede certain areas and lighter ones mimic highlights to project others forward, thereby adding depth and dimension to an otherwise flat surface.^[8] This approach draws on shape-from-shading cues recognized by the human visual system, effectively altering the perceived three-dimensional structure of the face or body. For instance, shading beneath the cheekbones with a matte bronzer can elevate their prominence, while applying contour along the jawline sharpens its definition, making the face appear more angular.^[9] Similarly, on the body, contouring can accentuate curves or streamline contours for a tailored silhouette. In contrast to highlighting alone, which concentrates on luminous products to reflect light and accentuate high points like the brow bone or nose bridge, contouring integrates both shading and illumination for a holistic sculpting effect that balances recession and protrusion.^[7] Blush often complements this by adding a subtle flush to rounded areas, enhancing the overall dimensionality without overpowering the shadowed regions.^[6] This technique targets underlying facial anatomy, such as bone structure, to amplify natural contours through cosmetic illusion.^[10]

Facial Structure Basics

The face is composed of a complex interplay of bones, muscles, fat pads, and soft tissues that define its contours and form the foundation for aesthetic enhancements like contouring, which seeks to accentuate these natural structures.^[11] The primary skeletal framework includes the cranium and viscerocranium, with key bones shaping prominent features.^[12] Cheekbones are formed by the zygomatic bones, which contribute to the lateral walls of the orbits and create the prominent zygomatic arch in conjunction with the temporal bone; this arch serves as an attachment for the masseter muscle involved in mastication.^[12] Overlying soft tissues include fat pads such as the superficial medial and middle cheek compartments, along with muscles like the zygomaticus major and minor that facilitate facial expressions.^[11] The jawline is delineated by the mandible, the only mobile bone of the face, consisting of a horizontal body and vertical rami that fuse at the symphysis; it supports the lower teeth and is covered by the platysma muscle and jowl fat pads.^[12]^[11] The forehead arises from the frontal bone, which forms the anterior cranial vault and includes supraorbital ridges; it is enveloped by the occipitofrontalis muscle and central fat pads.^[13]^[11] The nose protrudes as a midline structure, with its bony pyramid from paired nasal bones articulating with the frontal and maxillary bones, while the lower portion relies on cartilage; soft tissues feature the nasalis muscle and nasolabial folds, which are creases extending from the nose to the mouth corners formed by repeated muscle contractions.^[12]^[11] Temples occupy the lateral upper face, shaped by the temporal and sphenoid bones, overlaid by the temporalis muscle for jaw elevation and a lateral temporal fat pad.^[13]^[11] Natural light interacts with these features by highlighting convex bony prominences and casting shadows in concave areas, creating inherent facial definition. For instance, light typically illuminates the rounded surfaces of the cheekbones, forehead, and nasal bridge while forming shadows beneath the cheekbones, along the jawline's inferior border, in the nasolabial folds, and at the temples due to their relative recession.^[14] In overhead or frontal lighting, the forehead and upper cheeks receive direct illumination, whereas side or low-angle light emphasizes the jawline and temples, altering perceived contours based on the face's three-dimensional planes.^[14] These effects vary with light direction, intensity, and skin texture, influencing how shadows deepen in soft tissue folds like the nasolabial area.^[14] Facial diversity manifests in various shapes, primarily categorized by the relative proportions of the forehead, cheekbones, and jawline, with implications for bone structure and soft tissue distribution. Oval faces feature balanced dimensions where the length exceeds width, with gently rounded jawlines and moderately high cheekbones positioned near the eyes.^[15] Square faces exhibit equal widths across the forehead, cheekbones, and jaw, often with angular, defined jawlines and potentially high cheekbones for a structured appearance.^[16] Round faces approximate equal length and width, characterized by full cheeks, soft jawlines, and typically lower cheekbones that sit farther from the eyes.^[15] Other common variations include heart-shaped faces with wider foreheads tapering to pointed chins and prominent high cheekbones, and diamond-shaped faces where cheekbones are the widest point, flanked by narrower foreheads and jawlines with pointed chins.^[15] High cheekbones generally confer a lifted, angular look, while low cheekbones contribute to a softer, fuller facial profile.^[15]

Techniques and Application

Step-by-Step Facial Contouring

Facial contouring begins with thorough preparation to ensure an even base for application. Start by cleansing the face to remove any oil, dirt, or residue, followed by moisturizing to hydrate the skin. Apply a primer to create a smooth canvas that helps products adhere better and last longer. Next, layer on foundation matched to your skin tone, blending it evenly across the face, neck, and décolletage to avoid demarcation lines. Finally, dust a light layer of translucent setting powder to mattify oily areas and prevent slippage of subsequent products.^[17]^[18] The application sequence follows a structured order to build dimension gradually. First, apply contour product—typically a matte bronzer or powder two shades darker than your foundation with cool or neutral undertones—to the natural hollows of the face: sweep under the cheekbones from the hairline to the midpoint between the nose and ear, along the jawline from ear to chin, and at the temples and hairline of the forehead to create shadow. Avoid shimmery formulas, as they can appear unnatural in recessed areas. Once contours are placed, apply highlighter—a shade one to two tones lighter than your foundation—to the high points: the bridge of the nose, brow bones, cupid's bow, and the center of the forehead and chin to reflect light and enhance structure. Finish by adding blush to the apples of the cheeks for warmth, then set the entire look with a spray for longevity.^[17]^[1]^[18] As of 2025, contouring trends emphasize soft sculpting, using creamy products blended seamlessly for a natural, skin-like finish rather than harsh lines. Techniques like underpainting with creams, followed by light setting, promote subtle lifting and definition.^[19] Techniques vary by face shape to enhance proportions and create balance. For round faces, apply contour in a "C" shape from the temples under the cheekbones to the jawline to elongate and add definition. On square faces, soften angular jaw and forehead by contouring the hollows of the cheeks in curved lines and highlighting the center of the forehead and chin. Oval faces benefit from subtle contouring along the sides of the forehead, under cheekbones, and jawline, with highlights on the cheekbones and chin to maintain harmony. Heart-shaped faces require contouring the temples and cheek hollows to balance a wider forehead, while highlighting the chin and cheekbones draws attention downward. Diamond faces should contour the temples and under cheekbones to narrow the width, accentuating highlights on the forehead center, nose, and chin. Always identify your face shape by measuring the forehead, cheekbones, jawline, and face length for precise placement.^[20]^[18]^[17] Blending is essential to achieve a seamless, natural effect and prevent visible lines that can make the face appear muddy or overly made-up. Use a clean, fluffy brush or damp beauty sponge to stipple or feathering motions, working product outward from the application points in upward strokes to lift the face. Start with light layers and build intensity gradually by adding more product only where needed, ensuring edges diffuse softly into the skin. For intensified definition, layer contour before foundation in an underpainting technique, then blend thoroughly afterward. Experts recommend practicing in natural light to check for harsh demarcations and using separate tools for contour and highlight to avoid color mixing.^[1]^[17]^[18] Common mistakes include over-application, which can result in a muddy or ashy appearance, particularly if the contour shade is too warm or dark for the skin tone. To correct this, start with minimal product and blend immediately with a clean brush to sheer it out. Another frequent error is poor placement, such as applying contour too high on the cheeks, leading to unnatural shadows; reference facial hollows by sucking in your cheeks for accuracy. Skipping primer or using dirty tools can cause uneven application and shortened wear, so always maintain hygiene to preserve the look's integrity.^[1]^[18]^[17]

Body and Specialized Contouring

Body contouring extends makeup techniques to non-facial areas, such as the collarbones, décolletage, waist, and hips, to create illusions of definition and slimming effects. For collarbones and décolletage, artists apply a cream contour product two shades darker than the skin tone along the top and bottom edges of the collarbones and the outer edges of the breasts, blending lightly with an angled buffing brush to enhance natural bone structure without overpowering it.^[21] To slim the waist and hips, a bronzing cream is swept along the sides and lower curves, paired with a highlighter down the center of the torso, mimicking light and shadow for a narrower silhouette; this requires prepping the skin by cleansing, exfoliating, and moisturizing to ensure even application.^[22]^[23] Dramatic body contouring, such as for enhanced curves or abs, is often reserved for professional contexts like drag or theatrical performances.^[24]^[25] Adapting contouring to larger body areas presents challenges, including the need for cream-based products over powders for superior blendability and seamless coverage on expansive surfaces, as creams hydrate and adhere better to moving skin like that on the torso or limbs.^[26] Considerations for skin tone involve selecting taupe or cool-toned contours to avoid unnatural warmth on diverse complexions, while body movement demands lightweight formulas that resist creasing during daily activities.^[22] In professional contexts like drag or theatrical performances, body contouring employs dramatic, high-contrast shades for bold transformations, such as sculpting defined abs or enhanced curves on stage, contrasting with everyday subtle applications that use sheer layers for natural enhancement under clothing.^[24]^[25] Safety precautions emphasize avoiding irritation on sensitive body skin by opting for hypoallergenic, fragrance-free products and patch-testing before full application, as body areas may react more readily to formulations designed for the face.^[27] Product longevity on non-facial areas is improved by setting with a waterproof spray to prevent transfer onto fabrics, though allowing bronzers or tanners to dry fully minimizes smudging from sweat or friction.^[21]^[28]

Tools and Products

Cosmetics Used

Contouring relies on a selection of specialized cosmetics to sculpt and enhance facial features through strategic shading and highlighting. The core products include contour mediums—typically creams, powders, or liquids in cool-toned shades like taupe or ash—to create natural-looking shadows in areas such as the cheekbones, jawline, and forehead. Highlighters, available in powder, cream, or liquid forms, provide luminosity on high points like the brow bone, nose bridge, and cupid's bow, with formulations ranging from subtle satin to intense shimmer. Bronzers, particularly matte versions without shimmer, serve shading roles in contouring by adding depth with neutral or cool undertones, distinct from their traditional use for overall warmth.^[4]^[29] Shade matching is crucial for realistic results, emphasizing cool-toned bronzers or contours in taupe hues to avoid unnatural orange casts that can occur with warm shades. Contours should be selected two to three shades darker than the foundation, aligned with the skin's undertone—cool (pink/blue), warm (yellow/golden), or neutral—to ensure seamless integration; for instance, golden-toned highlighters enhance warm undertones for a harmonious glow. Powder formulations excel in buildability and suit oily skin by minimizing fallout and offering a matte, long-lasting finish, though they can accentuate dryness if not blended well. In contrast, cream and liquid contours provide superior blendability on dry skin, yielding a skin-like sheen, but demand precise application on oily types to prevent pilling and ensure extended wear. Highlighters follow similar patterns, with powders delivering controlled, everyday radiance and liquids imparting a dewy, multidimensional effect ideal for dry complexions but potentially requiring setting to maintain vibrancy.^[30]^[31]^[32] Blushes contribute warmth to the contoured face, applied over shading to soften transitions and add a natural flush, often in cream for blendability or powder for precision. Setting sprays finalize the look by securing layers against movement, enhancing durability on all skin types through hydrating or matte options that prevent fading. Post-2010s, inclusivity advanced with expanded shade ranges for diverse tones, exemplified by Fenty Beauty's 2017 introduction of 40+ inclusive foundations and corresponding deep contours, which spurred industry-wide reforms to accommodate deeper complexions previously underserved.^[33]^[34]

Application Tools

Various brushes are essential for contouring, each designed to deliver precise placement or seamless blending of products. Angled contour brushes, with their slanted bristle tips, allow for targeted application along facial contours like the cheekbones and jawline, enabling users to sculpt shadows with accuracy.^[35] Fluffy blending brushes, featuring soft, dome-shaped heads, diffuse contour products to soften edges and create a natural gradient, preventing harsh lines.^[36] Fan brushes, with their flat, fanned-out bristles, excel at applying and blending highlighter or lightly dusting contour for an ethereal finish.^[35] Sponges provide an alternative for more diffused application, particularly with cream-based contour products that benefit from the warmth-activated blending fingers can offer. Beauty blenders, such as egg-shaped sponges, deliver sheer, buildable coverage when dampened and bounced over the skin, ideal for seamless integration without streaks.^[37] In contrast, using fingers warms cream contours for better adhesion and fingertip precision in small areas, though sponges minimize product waste through their porous structure.^[38] Proper tool maintenance ensures hygiene and performance, with cleaning routines critical to avoid color mixing between shades. Brushes should be washed weekly using a gentle shampoo or dedicated cleanser, rinsed thoroughly, and air-dried flat to maintain bristle integrity and prevent bacterial buildup.^[39] Material choices influence durability and ethics; synthetic hair brushes, often vegan and made from nylon or Taklon, resist product absorption and clean easily compared to natural animal hair options like goat or sable, which offer superior powder pickup but require gentler care to avoid damage.^[39] Advanced tools enhance professional results, such as multi-shade contour palettes that pair with dedicated brushes for coordinated application, or airbrush systems that spray fine mists of contour for even, long-lasting coverage in high-precision settings.^[37]^[40] Budget considerations highlight that while drugstore tools like Real Techniques sponges or e.l.f. brushes offer solid blending quality at low cost, high-end options from brands like IT Cosmetics provide denser bristles and better longevity for frequent use, emphasizing investment in blending-focused tools over basic sets.^[41]

History and Evolution

Origins in Makeup

The practice of contouring in makeup originated in the Elizabethan era of the 16th century, when stage actors in England applied soot for shadows and chalk for highlights to ensure facial expressions were visible to distant audiences in dimly lit theaters.^[3] This technique evolved through theatrical applications by the 19th century, where exaggerated shading became essential under dim stage lighting. Actors relied on greasepaint, invented in the 1860s by German opera singer Ludwig Leichner as a blend of lard, beeswax, and pigments, which allowed for bold application of shadows to define features from a distance. French actress Sarah Bernhardt, a 19th-century icon, popularized such techniques by wearing visible greasepaint-based contours in public, using dark shades to hollow cheeks and highlight high points, thereby bridging stage exaggeration with societal beauty norms. The early 20th century marked a pivotal shift as Hollywood's film industry adapted contouring for the camera, addressing the limitations of flat, orthochromatic lighting that washed out facial depth. Makeup artist Max Factor, who arrived in Hollywood in 1908, developed specialized contour kits in the 1920s and 1930s, including cream-based shades in varying tones for stars like Gloria Swanson to create sculpted illusions under studio lights. A key milestone came in the 1930s with the widespread adoption of panchromatic film stock, which rendered reds darker and required subtle shading techniques—darker browns for hollows and lighter tones for highlights—to prevent faces from appearing unnaturally flat on screen. In 1945, Max Factor's makeup school released the first step-by-step tutorial on contouring, adapting techniques for various face shapes.^[3] However, pre-modern contouring faced significant limitations, as formulas like greasepaints and early creams were inherently shiny and reflective, lacking the matte finishes that would later provide a more natural, non-greasy dimension.

Modern Developments

During the 1960s and 1970s, contouring techniques began to gain prominence within underground drag culture, where performers refined exaggerated applications to create dramatic facial illusions under stage lighting. By the 1980s, this revival extended to mainstream beauty, influenced by the aerobics and fitness boom that emphasized sculpted physiques, prompting makeup artists to adapt contouring for everyday enhancement of bone structure. Drag icons like RuPaul, emerging in Atlanta's club scene during the late 1980s, advanced these methods to sharpen features such as cheekbones and jawlines, masking masculine traits for hyper-feminine transformations.^[42]^[43]^[44] The technique exploded in popularity during the 2010s, largely due to Kim Kardashian's 2015 YouTube tutorial demonstrating her signature sculpted look, often dubbed "K-contouring" for its precise shading to enhance high cheekbones and slim the nose. This video, viewed millions of times, spurred widespread adoption and contributed to rapid market expansion, with Kardashian's subsequent 2017 KKW Beauty contour kits selling 300,000 units—generating approximately $14.4 million—in minutes upon launch.^[45]^[46]^[47] By the mid-2010s, contouring had shifted from niche to essential, influencing global beauty standards through celebrity endorsements and accessible demos.^[48] Product innovations accelerated this mainstreaming, exemplified by Anastasia Beverly Hills' 2014 launch of its Powder Contour Kit, a multi-shade palette offering three matte contour tones and three highlighters for customizable sculpting across skin types.^[49] In parallel, the rise of clean beauty in the late 2010s and 2020s introduced non-toxic, sustainable formulations, such as mineral-based powders free of parabens and synthetic fragrances, aligning contouring with health-conscious consumers. These developments made professional-level tools more approachable and versatile.^[50] Digital platforms further democratized contouring, with YouTube and Instagram hosting countless tutorials that taught beginners step-by-step applications, transforming it from an elite skill to a global practice. By the early 2020s, these videos had amassed hundreds of millions of views collectively, enabling diverse creators to share variations tailored to individual face shapes. This online proliferation lowered barriers, allowing self-taught enthusiasts worldwide to experiment without formal training.^[44] In the 2020s, the industry emphasized inclusivity, expanding contouring products to accommodate all genders, ages, and skin tones through broader shade ranges and gender-neutral marketing that challenged Eurocentric ideals of beauty. Brands addressed historical biases by developing formulas for deeper complexions and mature skin, promoting techniques that celebrate natural features rather than conforming to narrow standards. This shift reflects a broader movement toward representation, with inclusive lines growing 1.5 times faster than traditional ones as of 2024.^[51]^[52]^[53]

Influence in Media and Fashion

Contouring has profoundly influenced media and fashion by amplifying celebrity aesthetics and shaping visual narratives in high-profile settings. Kylie Jenner's launch of Kylie Cosmetics in November 2015, beginning with Lip Kits that sold out within minutes, quickly expanded to include contouring products like highlighters and matte kits by 2017, popularizing the technique through her social media tutorials and bundles that emphasized sculpted features.^[54]^[55] Similarly, Zendaya's red carpet appearances, such as her 2019 Spider-Man: Far From Home premiere with contoured cheeks accentuating her chiseled structure, have inspired fans to adopt subtle yet defined facial sculpting for glamorous events.^[56] These endorsements have driven widespread adoption, turning contouring into a staple for achieving photogenic, camera-ready looks in entertainment. In fashion runways, contouring aligns with thematic storytelling, enhancing models' features to evoke seasonal motifs. During Marc Jacobs' Fall 2016 show, makeup artists employed draping—a blush-based contouring variation—to create sculpted, glowing jaws that complemented the collection's punk-inspired silhouettes, signaling a shift toward softer sculpting over harsh lines.^[57]^[58] This approach not only highlighted the garments but also influenced backstage beauty standards, encouraging designers to integrate contouring for elongated, ethereal profiles that photograph dynamically under runway lights. The technique's portrayal in film and television has evolved from understated applications in the 1990s—favoring natural, minimal enhancement in shows like Friends—to bold, transformative uses in the 2020s. In HBO's Euphoria, characters' makeup features dramatic contouring alongside glitter and neon elements, as seen in Maddy Perez's sharply defined cheekbones, which blend hyper-realism with fantasy to underscore emotional intensity.^[59]^[60] This progression reflects broader media shifts toward expressive visuals that use contouring to convey character depth and cultural relevance. Advertising campaigns by makeup brands have leveraged contouring to boost inclusivity and sales, with Fenty Beauty's 2017 launch of Match Stix Matte Skinsticks in 20 shades suitable for contouring across diverse skin tones generating $100 million in revenue within the first 40 days.^[61]^[62] Rihanna's campaign emphasized universal sculpting, prompting competitors to expand shade ranges and solidifying contouring's role in marketable, empowering beauty narratives.^[63] Globally, contouring varies by cultural beauty ideals, with Korean "glass skin" techniques prioritizing subtle, hydrating contour to achieve dewy, poreless luminosity over heavy definition.^[64] In contrast, Western styles favor dramatic shading for angular, high-contrast sculpting, as evident in Hollywood red carpets, highlighting divergent emphases on natural radiance versus bold structure.^[65] These adaptations demonstrate contouring's versatility in global media, adapting to local aesthetics while maintaining its core function in enhancing visual appeal.

Trends and Criticisms

In recent years, the contouring trend has shifted toward more natural "no-contour" aesthetics, emphasizing dewy, glassy skin without heavy sculpting, particularly post-2022 as part of broader minimalism in makeup. This movement promotes enhancing inherent features over dramatic shading, aligning with a backlash against overly edited looks popularized on social platforms.^[66] By 2025, contouring has experienced a resurgence, with trends favoring subtle, blended applications and innovative techniques like bold nose contouring.^[67] Gender-neutral contouring products have gained traction from 2023 onward, featuring multifunctional, unisex formulations like tinted balms and creams that transcend traditional gendered marketing in clean beauty lines. These items prioritize versatility and inclusivity, allowing users of all genders to achieve subtle definition without prescriptive shade categories.^[68] Sustainable and vegan contouring formulations have surged in popularity, driven by consumer demand for cruelty-free, plant-based ingredients and eco-friendly packaging. Brands now offer refillable palettes and biotech-derived pigments to minimize environmental footprints, with vegan options comprising a growing segment of contour products available at major retailers.^[69]^[70] Efforts to enhance inclusivity in contouring have intensified, with brands expanding shade ranges to over 40 options in 2023 launches to combat colorism and better serve diverse skin tones. This response to longstanding critiques addresses the underrepresentation of deeper complexions in cosmetics, fostering broader accessibility. Body positivity movements have further alleviated pressures for flawless contouring, encouraging acceptance of natural facial structures and reducing reliance on intensive techniques for perceived perfection.^[71]^[72]^[73] Criticisms of contouring center on its role in perpetuating unrealistic beauty standards, which contribute to body dysmorphic disorder, particularly among teenagers exposed to idealized tutorials. Studies indicate that social media influences body image concerns in approximately 40% of teens, amplifying dysmorphia through filtered, sculpted ideals by 2021. This digital exposure has been linked to heightened anxiety and low self-esteem, with platforms reinforcing narrow definitions of attractiveness.^[74]^[75]^[76] Environmental concerns highlight the waste from contour palettes, with the beauty industry discarding around 120 billion packaging units annually, much of it non-recyclable plastic. Ethical sourcing issues persist, including exploitative labor in ingredient supply chains and unsustainable harvesting of natural minerals used in pigments. These practices raise questions about the long-term viability of high-consumption contouring routines.^[77]^[78]^[79] Looking ahead, contouring is poised for integration with augmented reality (AR) filters and AI-driven makeup apps, enabling virtual try-ons that simulate shades on users' faces in real-time. These technologies, projected to dominate by 2025, allow personalized experimentation without physical product waste, potentially democratizing access while mitigating some inclusivity barriers.^[80]^[81]

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Aug 9, 2023 · Drag queens like RuPaul developed advanced contouring techniques to mask Adam's apples and sharpen cheek and brow bones.
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Dec 11, 2018 · Before YouTube, before Instagram, before “influencers,” now-common knowledge makeup techniques like contouring and baking were used by drag ...
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This Is the Exact Moment Kim Kardashian Made Contouring So Big
Dec 13, 2015 · The origin of the contouring craze can be traced to one moment: when Kim Kardashian posted a picture of herself with bizarre stripy, streaky makeup on ...
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Jun 28, 2017 · Download Kim's app @ App Store: http://goo.gl/EWsr6r or Google Play: https://goo.gl/rxu0Ze Subscribe for exclusive clips from Kim Kardashian ...
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Jun 19, 2017 · According to an industry source, 300,000 of the $45 kits sold out in minutes, the equivalent of $13.5 million in sales. This sell-through gave ...
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Beauty Trends Which Marked The Decade Between 2010 & 2020
Dec 26, 2019 · Beauty has completely changed in the past decade between 2010 and 2020. Makeup innovations like brow products and contouring kits have ...
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Jun 19, 2025 · Danessa Myricks, Golloria, Toni Bravo, and Javon Ford weigh in on why some brands miss the mark on shade inclusivity when others shine.
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While more men are purchasing makeup and beauty products, it often signals a need to use makeup and cosmetics as a form of identity and creative expression.
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Inclusive Beauty Brands Grow 1.5X Faster than Less ... - Circana
Sep 4, 2024 · The study revealed that Certified Inclusive Brands on the SeeMe Index for Beauty grew 1.5X faster than less inclusive competitors.
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Mar 5, 2019 · In November 2015, Jenner launched her namesake beauty business with three Lip Kits, which sold out in less than 60 seconds. She's since ...Missing: contour bundles
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A Timeline of Kylie Jenner's Beauty Brand
Nov 20, 2019 · Kylie Cosmetics expanded yet again in the beginning of 2017, launching its first product in the face category with Kylighter, a collection of ...
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Zendaya's 6 Best Red Carpet Beauty Looks of All Time
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Is *draping* the new contouring? Marc Jacobs says yes.
Jul 1, 2016 · Draping is giving your face a sculpted glow using blush as opposed to a dark contouring product, 'draping' your angles in colour - hence the name.<|separator|>
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The 8 Best Beauty Trends of Fall 2016 Fashion Week - Vogue
Mar 16, 2016 · It's finally time to break out your makeup bag again—and we don't mean the camouflage concealer or imperceptibly sculpting contour powder.
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Sep 6, 2022 · 19 Best 'Euphoria' Makeup Looks to Copy Right TF Now · 1. Kat's graphic eyeliner · 2. Jules's metallic-green eyeliner · 3. Maddy's winged liner ...<|separator|>
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The Major Hair and Makeup Trends That Are Set to Define 2020
Dec 16, 2019 · Over the summer, HBO's Euphoria sparked a hyper-real makeup movement, with fans of the series re-creating the kaleidoscopic sparkle of the ...<|separator|>
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Rihanna Fenty Beauty Launch Party - Pretty Connected
Sep 8, 2017 · A foundation, lipgloss, highlighter, contour/concealor sticks, some brushes and a lot of oil control products, a makeover and a photo with ...
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Sep 29, 2025 · Korean aesthetics prioritize healthy, glowing skin over heavy correction. Think "glass skin," minimal pores, and hydration from within.
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Makeup Trends Archives - QC Makeup Academy
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Jan 18, 2025 · Explore 2025's sustainable beauty trends, featuring zero waste beauty products, beauty refills, and natural makeup.
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Shop Vegan Contouring at Ulta Beauty. Free Shipping Offers & Free Store Pickup Available Same Day. Join Ulta Beauty Rewards To Earn Points.
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After the Fenty Phenomenon, What's Next for Inclusivity in Beauty?
Mar 18, 2019 · ... colorism, a slight reprieve has arrived. Fenty Beauty by Rihanna, which offers 40 foundation shades, is the new standard by which all other ...
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Contouring Is Back. It's Not What You Remember.
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[PDF] Social Media Dysmorphia among Youth: A Study
Nov 1, 2024 · Repeated exposure to media and cultural messages promoting narrow beauty ideals has amplified this issue, with many women internalizing ...
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The Link Between Social Media and Body Image Issues Among ...
May 16, 2024 · Forty percent of teens reported that content on social media caused them to worry about their image.Missing: contouring | Show results with:contouring<|separator|>
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1 in 2 girls say toxic beauty advice on social media causes low self-esteem. Read the latest stats about the impact of toxic beauty standards online.
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Makeup Waste Statistics and Facts - Business Waste
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Beauty Is Not Just Skin Deep, Its Kind To The Planet - Forbes
Jun 24, 2024 · The Current State of the Cosmetics Industry Environmental concerns, such as the overuse of plastics, harmful chemicals, and unethical sourcing ...Missing: contouring | Show results with:contouring
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Dec 4, 2024 · Ethically sourced products are typically obtained through practices that prioritize fair treatment of workers, environmental sustainability, and social ...
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This 3D makeup simulator offers to virtually try on makeup products with augmented reality technology. Increase customer engagement and boost sales for brands ...