Destined 2 Win
Destined 2 Win is the second studio album by American rapper Lil Tjay, released on April 2, 2021, through Columbia Records.[1] The project consists of 21 tracks, including the singles "Calling My Phone" featuring 6LACK and "Headshot" with Polo G and Fivio Foreign.[2] It serves as the follow-up to Tjay's platinum-certified debut album True 2 Myself from 2019, reflecting on his personal growth, street life experiences, and rising success in the music industry.[2] The album features guest appearances from several prominent artists, including Moneybagg Yo, Offset, Saweetie, Toosi, and Tyga, alongside the aforementioned 6LACK, Polo G, and Fivio Foreign.[2] Notable tracks also encompass bonus songs such as "Losses," "Move On," and "None of Your Love," which were previously released as singles.[2] Produced by a team including 808Melo and OG Parker, Destined 2 Win blends melodic trap elements with introspective lyrics, showcasing Tjay's signature singing-rap style.[2] Upon release, Destined 2 Win debuted at number five on the US Billboard 200 chart, earning 62,000 album-equivalent units in its first week, marking Tjay's highest-charting project at the time, and has been certified platinum by the RIAA.[3] It also reached number two on the Top R&B/Hip-Hop Albums chart, while lead single "Calling My Phone" peaked at number three on the Billboard Hot 100, becoming Tjay's highest-charting single to date.[3] The album's success underscored Tjay's growing prominence in hip-hop, following his inclusion in XXL's 2020 Freshman Class.[1]Production
Background
Lil Tjay began teasing his second studio album in December 2020 by clearing his Instagram profile and posting a single image previewing a track that would later appear on the project, building anticipation among fans for what he described as a deeply personal follow-up to his debut.[4] This move positioned the album as a reflection on his journey from the challenges of street life in the Bronx to emerging success in hip-hop, drawing from his experiences growing up in poverty and navigating rough neighborhoods.[5] Following the platinum-certified success of his 2019 debut album True 2 Myself, Lil Tjay expressed a desire to demonstrate his longevity in the genre, inspired by his personal achievements and ongoing struggles to evolve beyond his early circumstances.[6] He decided to shift toward more mature themes, emphasizing growth in his artistry and life experiences after rising to prominence as a teenager.[7] This artistic evolution was rooted in his determination to showcase resilience, having started music at age 16 amid the hardships of his Bronx upbringing.[7] On March 24, 2021, Lil Tjay officially announced the album title Destined 2 Win via Instagram, highlighting its theme of destiny and perseverance as a core message of inevitable success despite obstacles.[6] The title encapsulated his belief in being "born to be great" and refusing to let setbacks define him, serving as a testament to his rise and commitment to proving doubters wrong in hip-hop.[8] Recording for the project, which spanned much of the preceding period including quarantine, allowed him to refine these introspective elements before the April 2 release.[7]Recording and composition
Lil Tjay began recording sessions for Destined 2 Win in early 2020 after relocating to Los Angeles at the onset of the COVID-19 quarantine, with the project finalized by early 2021.[9] The album's production involved a range of contributors, including producers such as 808Melo, OG Parker, Smash David, and Elz for key tracks like "Go Crazy" and "Calling My Phone," alongside OthelloBeats handling the title track.[2] Featured artists included 6LACK on "Calling My Phone," Polo G and Fivio Foreign on "Headshot," as well as Saweetie, Offset, Tyga, Moneybagg Yo, and Toosii across various songs.[10] Composed of 21 tracks with a total runtime of 64 minutes, the album blends hip-hop and R&B elements with trap and drill beats, often incorporating woozy, distorted soul samples to create a haunting atmosphere.[10] Themes center on ambition, survivor syndrome, relationships fraught with trust issues, and the instability of newfound success amid street life challenges, delivered through Tjay's sing-rap style that mixes melodic flows with introspective lyrics.[11][10] The title track "Destined 2 Win," produced by OthelloBeats, exemplifies these stylistic choices with its piano-driven melody and reflective verses on overcoming adversity and embracing destiny, sampling elements from Dennis Lambert and Brian Potter's earlier work for added emotional depth.[4]Promotion
Album documentary
The album documentary for Destined 2 Win, titled "Lil Tjay - Destined 2 Win (Album Documentary)," was released on April 1, 2021, one day prior to the album's launch, exclusively on YouTube via Lil Tjay's official channel.[9] Clocking in at approximately 9 minutes, the short film serves as Episode 1 of a planned series, offering an intimate glimpse into the rapper's creative process.[12] Directed as a behind-the-scenes narrative, the documentary chronicles Lil Tjay's personal journey from his upbringing in the Bronx, where he navigated challenging environments marked by limited ambition and past incarceration five years earlier, to his relocation to Los Angeles during the COVID-19 quarantine.[9][12] It features unique footage of his daily life in the Bronx, including street scenes that underscore his roots, alongside candid studio sessions where he refines tracks and arranges the album's tracklist. Personal interviews with Lil Tjay highlight themes of resilience and growth, as he reflects on overcoming adversity, his determination to succeed, and the inspirations behind the album's content, emphasizing authenticity in his storytelling.[9][12] As a key promotional element, the documentary effectively built anticipation for Destined 2 Win by humanizing Lil Tjay's evolution, garnering over 716,000 views and significant engagement on YouTube shortly after release, which reinforced its role in the album's broader marketing strategy.[9]Music videos
The music video for "Losses," the lead single from Destined 2 Win, was released on October 30, 2020, via YouTube and directed by Shomi Patwary. It features Lil Tjay in a dimly lit room surrounded by flickering candles, emphasizing themes of introspection and personal hardship as he reflects on life's setbacks through close-up shots and a somber visual style that underscores emotional vulnerability. The video's minimalist production highlights Tjay's raw delivery, capturing urban introspection without elaborate sets. "Calling My Phone" featuring 6LACK followed as a pre-album single, with its official music video premiering on YouTube on February 11, 2021, under the direction of Cameron Busby. The narrative unfolds in an interrogation-room-like setting, where Tjay and 6LACK portray the complexities of a toxic relationship through scenes of romantic tension and arguments, blending emotional depth with subtle symbolism of confinement to reflect lingering heartbreak and the struggle to move on. This cinematic approach uses tight framing and dramatic lighting to amplify the track's introspective lyrics on lost love. The video for "None of Your Love," another bonus track single, was released on December 4, 2020, primarily as a lyric video on platforms including YouTube and Apple Music. It employs animated text overlays against moody visuals of cityscapes and personal encounters, thematically exploring detachment from past relationships and themes of self-empowerment, aligning with the song's narrative of rejecting insincere affection amid urban nightlife scenes. "Run It Up" featuring Offset and Moneybagg Yo received its official video on April 2, 2021, coinciding with the album's release, directed by Whipalo and uploaded to YouTube. The visuals showcase luxury elements like high-end cars and stacks of cash in Los Angeles locations, portraying street credibility and triumphant hustle through dynamic shots of the artists flexing success and navigating opulent environments, which ties into the track's motifs of ambition and rising from challenges. This high-energy production emphasizes collaborative energy and visual flair to promote the album's themes of perseverance.Live performances
Lil Tjay promoted his album Destined 2 Win through several high-profile live performances in 2021, beginning with the debut single "Calling My Phone" featuring 6LACK. On April 5, 2021, the duo delivered a live rendition on The Tonight Show Starring Jimmy Fallon, where Tjay's melodic singing intertwined with 6LACK's verses amid purple lighting and a staged bed prop, accompanied by live musicians; the performance highlighted the track's emotional depth and helped propel the song to commercial success during the album's rollout.[13] To mark the album's impending release, Tjay hosted "The Lil Tjay Experience," a livestream virtual concert on March 31, 2021, at 8 p.m. ET, offering fans an early preview of material from Destined 2 Win and building anticipation through interactive elements despite ongoing pandemic restrictions.[14] Later that year, Tjay appeared at festivals tied to the album promotion, including a set at Rolling Loud Miami on July 25, 2021, at Hard Rock Stadium, where he performed tracks like "Run It Up" and "Mood Swings," drawing large crowds with his high-energy delivery that blended rapping and singing to showcase the project's versatile sound.[15] He also headlined Syracuse University's virtual Block Party on May 15, 2021, performing non-stop hits including new album cuts, which elicited enthusiastic virtual audience engagement and underscored his rising appeal among college crowds.[16] The centerpiece of the live promotion was the Destined 2 Win Tour, which launched on June 4, 2021, in Salt Lake City at The Complex, followed by a Phoenix stop at Marquee Theatre the next day, and expanded into a 27-date run across North America and Europe through November.[17] Setlists emphasized fresh material from the album, such as "Calling My Phone," "Born 2 Be Great," and "Run It Up," alongside fan favorites, allowing Tjay to demonstrate his live prowess in fusing melodic hooks with rapid-fire rap flows; audiences responded with fervent energy, often rushing the stage or chanting along, which amplified the tour's role in sustaining post-release momentum.[18] However, some dates were postponed due to broader COVID-19 concerns, shifting focus to the fall leg that included sold-out venues like The Fillmore Philadelphia on October 2 and O2 Academy Brixton in London on November 12. These performances not only hyped the album's themes of resilience but also marked Tjay's return to stages after pandemic disruptions, fostering a sense of communal triumph among fans.[19]Singles
The album Destined 2 Win was supported by six singles released between October 2020 and April 2021, which served as key promotional tools to generate buzz ahead of the project's April 2, 2021, launch via Columbia Records. These tracks, including two bonus cuts, showcased Lil Tjay's melodic rap style blended with R&B and trap influences, often featuring high-profile collaborators to broaden appeal and streaming traction. The strategy emphasized staggered releases to maintain momentum, with pre-album singles teasing themes of personal growth and resilience, while post-release ones extended the album's visibility through music videos.| Single | Release Date | Peak Chart Position (Billboard Hot 100) | Certifications |
|---|---|---|---|
| "Losses" | October 30, 2020 | Did not enter (peaked at #6 on Bubbling Under Hot 100) | None reported |
| "None of Your Love" | December 4, 2020 | Did not enter | None reported |
| "Calling My Phone" (feat. 6lack) | February 12, 2021 | #3 | 5× Platinum (RIAA) |
| "Headshot" (feat. Polo G & Fivio Foreign) | March 19, 2021 | #42 | 2× Platinum (RIAA) |
| "Oh Well" | April 2, 2021 (album release; video April 4) | Did not enter | None reported |
| "Run It Up" (feat. Offset & Moneybagg Yo) | April 2, 2021 (album release; video April 2) | #50 | Platinum (RIAA) |
Critical reception
Professional reviews
Upon its release in April 2021, Destined 2 Win received generally positive reviews from music critics, who praised Lil Tjay's artistic maturation and emotional vulnerability while noting some inconsistencies in production and pacing. The album was commended for its blend of melodic rap and introspective themes, marking a step forward from Tjay's earlier work.[10] Critics highlighted Lil Tjay's vocal growth and ability to convey relatable narratives about success, loss, and personal ambition, often drawing from his Bronx upbringing. In a 7/10 review, Clash's Robin Murray lauded the album's soulful production, which incorporated "woozy, distorted samples" to create a "paranoid palette" that elevated tracks like "Born 2 Be Great" and the Saweetie-assisted "Move," emphasizing Tjay's exploration of survivor syndrome amid societal challenges.[10] Similarly, HotNewHipHop's Rose Lilah described the project as evidence of Tjay's evolution since his 2019 debut, praising its emotional depth and playlist-like flow across 21 tracks, with standout melodic cuts such as "What You Wanna Do" and the Offset and Moneybagg Yo-featured "Run It Up" showcasing his potential to influence hip-hop.[28] However, some reviewers pointed to weaknesses in the album's consistency and innovation. Murray critiqued certain tracks, such as "Go Crazy" and "No Cap," as feeling "flimsy" or forgettable within the extended runtime, suggesting not all 21 songs landed effectively despite the strong features.[10] Lilah observed that bonus tracks like "Losses" and "Move On" felt like streaming padding and could have been trimmed for tighter cohesion, while early listens revealed occasional reliance on familiar trap elements that lacked fresh distinction.[28] Overall, these critiques framed Destined 2 Win as a promising but uneven effort in Tjay's catalog, with its strengths in lyrical relatability outweighing production shortcomings for most outlets. The album holds a critic score of 70 on Album of the Year, based on two reviews.[29]Accolades
Despite not securing nominations for major industry awards such as the Grammy Awards, Destined 2 Win earned recognition through its RIAA certification and placements in prominent music publications' year-end compilations, underscoring its artistic and commercial impact within hip-hop circles. The album was certified gold by the Recording Industry Association of America (RIAA) on July 12, 2021, for combined sales and streaming equivalent units exceeding 500,000, serving as an indirect accolade for Lil Tjay's sophomore effort.[30] It was later certified platinum by the RIAA on January 10, 2023, reflecting sustained listener engagement.[4] Destined 2 Win also appeared in mid-year "best of" lists, including Uproxx's Best Albums of 2021 So Far for its melodic trap influences and XXL's Best Hip-Hop Projects of 2021 So Far, which praised its role as a career milestone for the Bronx rapper.[31][32] The album's lead single, "Calling My Phone" featuring 6lack, received several high-profile nominations that highlighted its promotional success and crossover appeal. It earned a nomination for Favorite Hip-Hop Song at the 2021 American Music Awards.[33] The track was also nominated for International Song of the Year at the 2022 Brit Awards, shared with 6lack.[34] Furthermore, Lil Tjay secured a nomination for Best New Hip-Hop/R&B Artist at the 2022 iHeartRadio Music Awards, acknowledging his rising prominence tied to the album's release.[35]Commercial performance
Weekly charts
Destined 2 Win debuted at number five on the US Billboard 200 chart dated April 17, 2021, earning 62,000 album-equivalent units in its first week. This marked an improvement over Lil Tjay's debut album True 2 Myself, which also peaked at number five but with 45,000 units in October 2019. The album's strong streaming performance, bolstered by the lead single "Calling My Phone" featuring 6lack, contributed to its initial chart success. The album achieved notable peaks across international charts, reflecting Lil Tjay's growing global appeal. It reached number two on the Billboard Canadian Albums chart and number seven on the UK Albums Chart, where it spent seven weeks in total.| Chart (2021) | Peak Position |
|---|---|
| US Billboard 200 | 5 |
| Canadian Albums (Billboard) | 2 |
| UK Albums (OCC) | 7 |
| Australian Albums (ARIA) | 9 |
Year-end charts
"Destined 2 Win" ranked number 90 on the Billboard 200 year-end chart for 2021, reflecting its strong annual performance driven by sustained streaming and sales activity following its initial debut at number five.[36] This placement highlights the album's longevity in the US market, where it accumulated significant album-equivalent units over the course of the year, primarily through on-demand audio streams of popular tracks.[37] The album did not appear on major year-end charts in 2022 or in international markets such as Canada or the UK, indicating its peak impact was concentrated in 2021.[38]Certifications
"Destined 2 Win" has received several certifications from music industry organizations worldwide, recognizing its sales and streaming achievements. In the United States, the album was certified platinum by the Recording Industry Association of America (RIAA) on January 10, 2023, denoting 1,000,000 equivalent units consumed, including streams and track sales.[39] The album earned a gold certification from the British Phonographic Industry (BPI) in the United Kingdom in 2022, awarded for reaching 100,000 units. In Canada, Music Canada certified it platinum in 2023, representing 80,000 units. It was also certified gold in New Zealand by Recorded Music NZ for 7,500 units. Additionally, the International Federation of the Phonographic Industry (IFPI) Danmark certified the album platinum for 20,000 units.| Country | Certifying Body | Certification | Date | Units Threshold |
|---|---|---|---|---|
| Canada | Music Canada | Platinum | 2023 | 80,000 |
| Denmark | IFPI Danmark | Platinum | 2023 | 20,000 |
| New Zealand | Recorded Music NZ | Gold | Unknown | 7,500 |
| United Kingdom | BPI | Gold | 2022 | 100,000 |
| United States | RIAA | Platinum | January 10, 2023 | 1,000,000 |
Credits
Track listing
The standard edition of Destined 2 Win comprises 21 tracks with a total runtime of 64 minutes. All tracks are primarily written by Tione Merritt (known as Lil Tjay), with additional writing credits to featured artists and co-writers where applicable.[4] Production credits vary by track, handled by a range of producers including OthelloBeats, Bordeaux, Non Native, Tahj Money, TnTXD, Dmac, 808Melo, G-Ry, OG Parker, Smash David, LilHBeats, Patron, and others.[40][4] Notable samples include "Destined 2 Win," which samples "Who Gets Your Love" by Margie Joseph.[41]| No. | Title | Featured artist(s) | Duration | Producer(s) |
|---|---|---|---|---|
| 1 | "Destined 2 Win" | 1:03 | OthelloBeats | |
| 2 | "Born 2 Be Great" | 2:50 | Bordeaux, Non Native | |
| 3 | "Calling My Phone" | 6LACK | 3:25 | LilHBeats, Non Native, Bordeaux, G. Ry |
| 4 | "What You Wanna Do" | 4:05 | CashMoneyAP, Cubeatz | |
| 5 | "Hood Rich" | 3:10 | Jay Bunkin | |
| 6 | "Oh Well" | 3:13 | Jay Bunkin | |
| 7 | "Headshot" | Polo G, Fivio Foreign | 2:24 | Bordeaux, Non Native, Tahj Money, TnTXD, Dmac |
| 8 | "Gang Gang" | 3:51 | Lbeats | |
| 9 | "Go Crazy" | 3:48 | 808Melo | |
| 10 | "Irregular Love" | 2:18 | ||
| 11 | "Move" | Tyga, Saweetie | 3:35 | G-Ry, OG Parker, Patron, Smash David |
| 12 | "Slow Down" | 2:52 | Cassius Jay | |
| 13 | "Love Hurts" | Toosii | 3:42 | Kiwi |
| 14 | "Run It Up" | Offset, Moneybagg Yo | 3:52 | |
| 15 | "Part of the Plan" | 4:20 | Acg Burna | |
| 16 | "No Cap" | 3:01 | Gläzer | |
| 17 | "Life Changed" | 3:00 | ||
| 18 | "Nuf Said" | 1:40 | Jahaan Sweet | |
| 19 | "Losses" | 3:16 | Woodpecker | |
| 20 | "Move On" | 2:58 | ||
| 21 | "None of Your Love" | 2:33 |