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Doki doki

Doki doki (ドキドキ), also romanized as doki-doki, is a Japanese onomatopoeic expression that mimics the rhythmic sound of a rapidly beating heart, often symbolizing emotions like excitement, nervousness, anxiety, or romantic anticipation. In Japanese linguistics, doki doki is classified as a gitaigo (擬態語), a type of mimetic word within the broader system of sound symbolism that describes non-auditory states, manners, or psychological conditions rather than literal noises. These words are formed through reduplication of syllables—here, repeating "doki" to emphasize continuity and intensity—and are integral to expressive communication in Japanese, appearing frequently in everyday conversation, literature, and visual media like anime and manga to convey vivid internal experiences. For instance, the phrase "doki-doki shiteru" literally means "doing doki-doki" and idiomatically translates to "my heart is pounding" or "I'm excited/nervous," using the auxiliary verb suru ("to do") in its progressive form to nominalize the sensation. The has permeated pop , most notably as the titular in Doki Doki Literature Club!, a 2017 developed by studio Salvato, which masquerades as a lighthearted romance simulator but unfolds into a meta psychological horror narrative exploring themes of obsession and digital reality. This game's massive popularity, with over 30 million players as of 2024 and critical acclaim for its subversive storytelling, has amplified doki doki's recognition beyond Japanese contexts, inspiring fan works, merchandise, and an enhanced edition Doki Doki Literature Club Plus! released in 2021 for multiple platforms. Additionally, doki doki appears in various other media, such as anime sound effects and product branding, underscoring its versatility in evoking heartbeat-driven tension across entertainment forms.

Linguistic origins

Onomatopoeia and etymology

"Doki doki (ドキドキ) is a Japanese onomatopoeic expression that imitates the sound of a rapid or pounding heartbeat, commonly used to convey feelings of excitement, nervousness, anticipation, or romantic tension. This mimetic word captures the physical sensation of the heart beating quickly, often in response to emotional stimuli such as fear, joy, or infatuation." "In Japanese linguistics, doki doki is classified as a gitaigo (擬態語), mimetic words describing states and conditions; here, "doki" phonetically evokes the sensation of a heartbeat. The reduplicated form "doki doki" emphasizes repetition and intensity, a common structural feature in Japanese sound symbolism to denote ongoing or heightened actions. Its etymology is onomatopoeic, mimicking heartbeat sounds, with a possible but unconfirmed link to 'dōki' (動悸), meaning palpitation or throbbing heart, used in the Edo period (1603–1867). While its precise historical origins are rooted in the imitative nature of the language rather than a specific documented evolution, it exemplifies how Japanese onomatopoeia blend auditory mimicry with emotional expression." "In everyday Japanese speech and literature, doki doki is frequently employed to describe internal emotional states, often conjugated with the auxiliary verb suru (する) as "doki doki suru," meaning "to feel one's heart race." For example, one might say "Namae o yobarete doki doki shita" (名前を呼ばれてドキドキした), translating to "My heart raced when my name was called," illustrating nervousness in a social context. In written works, it appears in narratives to vividly depict characters' inner turmoil or thrill, enhancing emotional depth without explicit description." "Similar to doki doki, other languages use onomatopoeia to represent heartbeat sounds, such as the English "thump thump" or "ba-dump ba-dump," which likewise evoke the rhythmic pounding associated with heightened emotions."

Cultural usage in Japan

In Japanese culture, "doki doki" serves as a psychomime that vividly represents emotional states such as love, fear, and anticipation, capturing the psychological intensity of a racing heartbeat in both personal experiences and narrative storytelling. This onomatopoeic expression, often verbalized as "doki doki suru" to indicate an ongoing state, allows speakers to convey subjective feelings of excitement or nervousness that transcend literal description, fostering a deeper empathetic connection in interactions. In storytelling, it is used to convey emotional intensity by mimicking the physical manifestation of inner turmoil. The term permeates daily , , and novels, where it evokes by simulating shared physiological responses or injects humor through exaggerated depictions of relatable anxiety. For instance, in casual , pairing "doki doki" with gestures amplifies its in expressing anticipation, to intuitively the speaker's emotional stance and respond , thus strengthening bonds. In literary works, it heightens dramatic or comedic by highlighting characters' vulnerabilities, making tangible and accessible. By the contemporary era, its reduplicative structure—echoing a quickened pulse—has solidified its idiomatic role across media, adapting to evolving social expressions of emotion.

Anime and manga

DokiDoki! PreCure

DokiDoki! PreCure is the tenth installment in the Pretty Cure metaseries, a Japanese magical girl anime franchise produced by Toei Animation. The series follows a group of high school girls who transform into superheroes to protect the world from evil forces that threaten human emotions, emphasizing themes of friendship, justice, and selflessness. The title "DokiDoki," evoking the sound of a pounding heart, serves as an emotional motif during the characters' transformation sequences, symbolizing excitement and determination. The plot centers on , a 14-year-old known for her energetic and selfless , who encounters Sharuru, a from the card-themed . With the of mystical accessories called , transforms into Cure Heart, the red warrior of love, to battle the Jikochuu—monsters born from negative human emotions that have forgotten love. She is soon joined by her friends: Rikka Hishikawa, who becomes the blue Cure Diamond representing wisdom; Alice Yotsuba, transforming into the yellow Cure Rosetta of wealth and serenity; and Makoto Kenzaki, the green Cure Sword embodying courage and protection. Together, the four girls use card-inspired powers to purify the Jikochuu and restore balance, facing escalating threats from the Selfish Kingdom led by King Selfish. Produced by Toei Animation, the anime consists of 49 episodes and aired on TV Asahi from February 3, 2013, to January 26, 2014, succeeding Smile PreCure! in its Sunday morning timeslot. An English-dubbed adaptation, titled Glitter Force Doki Doki and abridged to 30 episodes with altered names and story elements, was released on Netflix in two seasons starting August 18, 2017, and ending November 10, 2017. The series features Mana Aida as the central leader, whose passion for helping others drives the team's dynamics, with overarching themes of friendship as a source of strength and justice against selfishness. A sequel novel to the anime was published in 2024 by Kodansha. DokiDoki! PreCure received viewership in , with ratings around 5.4% and consistent figures near 5.1% for subsequent episodes, contributing to the franchise's sustained among young audiences. It garnered significant , becoming the most tweeted TV program in 2013 with nearly 2,000 tweets per minute during airings. The series boosted Pretty Cure merchandise through card-themed and items, reinforcing its influence as a entry that expanded the metaseries' on emotional depth and team-based heroism, while growing the fanbase via dubs. A adaptation, illustrated by Futago Kamikita, was serialized in Kodansha's from the 2013 issue to 2014, closely following the anime's story arcs with added character insights and battles against the Jikochuu. The was collected into three volumes, providing a companion narrative that highlights the protagonists' personal growth and the Trump Kingdom's lore.

Other anime and manga titles

"Doki Doki School Hours" (せんせいのお時間, Sensei no Ojikan) is a four-panel series written and illustrated by Tamami Momose, serialized in Takeshobo's Manga Life from 1997 to 2013, spanning 12 volumes. The story centers on Mika Suzuki, a diminutive high school teacher who often faces comedic misunderstandings due to her childlike appearance, highlighting everyday school life absurdities and interpersonal dynamics. Themes of absurdity and lighthearted humor predominate, reflecting the onomatopoeic excitement of "doki doki" through exaggerated emotional reactions in mundane settings. An anime adaptation aired from April to June 2004, produced by as a 13-episode series, focusing on Mika's challenges in maintaining among students and colleagues. A 7-episode OVA, no Ojikan Gold, was released from August 4, 2004, to February 2, 2005. The adaptation retains the manga's yonkoma format in segmented episodes, emphasizing comedic timing and character-driven gags without delving into romance or supernatural elements.

Video games

Doki Doki Literature Club!

Doki Doki Literature Club! is a psychological horror visual novel developed and published by Team Salvato, an independent studio founded by Dan Salvato in 2017. Released for free on itch.io on September 22, 2017, and on Steam the following month, the game masquerades as a lighthearted dating sim before subverting expectations with meta-narrative elements. An enhanced edition, Doki Doki Literature Club Plus!, launched in June 2021 for personal computers and consoles including Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X/S, adding side stories, new music, and graphical improvements. A premium physical edition for Nintendo Switch was re-launched by Serenity Forge on June 5, 2025. The plot follows an unnamed male who joins his high school's at the of his childhood friend Sayori, meeting three other members: the Natsuki, the bookish Yuri, and the Monika. engage in activities like poems to build relationships, initially presented in a cute, slice-of-life that evokes the "doki doki" sensation of romance. As the progresses, it twists into , with characters exhibiting , glitches disrupting the , and manipulations of files that the line between and the . Development began as a solo project by Dan Salvato, a former competitive player known online as "," who handled writing, , , and using tools like for the . Salvato drew from sims and horror tropes to create a subversive experience, collaborating with a small team including artists and musicians for the original release. The Plus! edition expanded on this with contributions from additional developers, incorporating fan feedback to include unlockable content like six side stories exploring character backstories outside the main timeline. The game includes content warnings for themes of depression, self-harm, and suicide, advising players to seek help resources if needed. Gameplay adheres to visual novel conventions, where players advance the narrative by clicking through branching dialogue and choices that influence character affection. Central to the experience are poem-writing mini-games, in which players select 20 words from a randomized list to craft verses; these affect preferences among Sayori (who favors simple, positive terms), Yuri (complex, sensory words), and Natsuki (cute, food-related vocabulary), with Monika appreciating any selection. Horror escalates through fourth-wall breaks, such as corrupted files, screen glitches, and direct address to the player, rendering traditional save and load mechanics unreliable and heightening immersion. The Plus! version enhances these with higher-resolution assets, animated sprites, and optional side content accessible post-completion. Upon release, Doki Doki Literature Club! garnered critical acclaim for its , earning from outlets like for transforming a seemingly innocuous into a mind-bending . It has achieved widespread , surpassing million players across platforms as of 2024, and spawned a vibrant modding community with thousands of user-created expansions hosted on platforms like itch.io. The game received nominations and wins at events such as the New York Videogame Critics Circle Awards for Best Independent Game in 2017, solidifying its status as a cultural phenomenon that influenced discussions on interactive storytelling. Thematically, the game explores mental health struggles, depicting depression through Sayori's arc and obsession via Yuri, while critiquing the superficiality of otome games by exposing their artificial constraints on agency and emotion. It delves into reality versus fiction, with Monika's self-awareness questioning player control and the ethics of simulated relationships, ultimately prompting reflection on escapism in media. These elements, handled with sensitivity despite their intensity, have sparked conversations on representation in gaming, though the game emphasizes that it is not a substitute for professional mental health support.

Other video games

Yume Kōjō: Doki Doki Panic is a 1987 platformer developed and published by Nintendo in collaboration with Fuji Television for the Family Computer Disk System. The game features side-scrolling and vertical gameplay stages set in a dream world called Muu, where players control members of an Arabian-themed family to rescue kidnapped twins from the antagonist Wart using abilities like vegetable-throwing and door-jumping. It incorporates cameo appearances from characters in other Nintendo titles, such as the Twin Bees and Balloon Fighters, adding crossover appeal to the adventure. This title served as the foundation for the Western release of Super Mario Bros. 2 in 1988, with its levels and mechanics adapted by replacing the original characters with Mario franchise elements. Doki Doki Majo Shinpan! is a 2007 adventure visual novel for the Nintendo DS, developed by Digital Works Entertainment and published by SNK Playmore. Players take the role of high school student Akuji Nishimura, who, guided by the angel Lulu, investigates eight female classmates suspected of being witches by using the DS stylus for interactive body searches to locate a "witch mark," alongside flirtatious actions like touching or kissing that influence relationships. The game includes adult-oriented themes, puzzle-based investigations, and branching paths leading to multiple endings based on player choices during interrogations and battles. Doki-Doki Universe is a 2013 developed by HumaNature Studios and published by Computer Entertainment for , , and . In this , the Q.T. 3.0n3 (nicknamed "Cutie"), who embarks on a cosmic to understand after being abandoned by its creator, interacting with quirky alien characters through dialogue choices, item usage, and personality quizzes on procedurally generated planets. Gameplay emphasizes exploration, puzzle-solving via environmental manipulation, and emotional decision-making, with optional downloadable content expanding story planets and quiz packs. The Prince of Tennis: Doki Doki Survival series consists of otome visual novels developed by Konami, originally released between 2006 and 2009 for PlayStation 2 and Nintendo DS. Remastered editions, including Doki Doki Survival: Eternal Passion, were announced in September 2025 for Nintendo Switch, Nintendo Switch 2, and Steam, featuring full voice acting, new illustrations, and potential English localization. As of November 2025, no major remakes of the earlier titles have been released, though indie developers have produced niche incorporating "Doki Doki" for rhythm-based or simulations, often evoking the term's of excitement without matching the cultural of earlier entries. Across these , include and puzzle intertwined with emotional or decision-making, reflecting the "heart-pounding" implied by the title's onomatopoeic .

Music

Albums

"Doki Doki is the debut studio album by Japanese singer Satomi Matsushita, released on March 22, 1989, through Eastworld Records. The album consists of 10 tracks in the J-pop genre, featuring upbeat pop arrangements and ballads that capture themes of youthful romance and emotional highs. Key tracks include "Prism," "Dear Boy," and "From The Heart," produced with a focus on melodic hooks and light electronic elements typical of late-1980s Japanese pop. In 2013, the Japanese pop-rock band seven oops (formerly 7!!) released their second studio album Dokidoki on March 6 via . This 13-track collection blends sensibilities with influences, exploring themes of , hesitation, and farewell through energetic rhythms and heartfelt . Notable songs such as the title track "Dokidoki," "Lovers," and " Memory" highlight the band's dynamic , incorporating guitar-driven choruses and subtle interludes to evoke excitement and . The emphasizes live-band with modern pop touches. The South Korean girl group Rocket Punch issued their first Japanese full-length album Doki Doki Love (ドキドキLOVE) on October 5, 2022, under Yoshimoto Kogyo. Comprising 10 tracks, the release marks the group's expansion into the Japanese market with a mix of K-pop and J-pop styles, featuring bright synth-pop, dance tracks, and romantic ballads centered on themes of love and thrill. The title track "Doki Doki Love" leads the album, supported by songs like "Bubble Up!" and "Wonderland," produced to blend catchy hooks with electronic beats for high-energy appeal. It includes Japanese versions of prior Korean hits, showcasing the group's versatility. Japanese indie rock band Sunny Day Service released DOKI DOKI on November 1, 2022, through their independent label Rose Records. The 10-track album delves into indie rock and pop rock genres, with "Shimokita-kei" influences, presenting introspective lyrics on life, illusion, and connection amid melodic guitar work and atmospheric production. Standout tracks include "Fusen Sanka," "Maboroshi No Hikari," and "Mexico No Hanayome," which combine ballad-like vulnerability with upbeat rock elements to convey emotional pulses. The album's production prioritizes organic instrumentation blended with subtle electronic textures for a contemporary yet nostalgic feel. Other notable releases include the self-titled Doki Doki by American punk band Doki Doki in 2023 on Asian Man Records, a 11-track effort fusing punk energy with pop-punk rhythms to explore personal and social themes, though it remains more niche within indie circles. Up to 2025, indie and electronic variants continue to emerge, such as Monitor Kernel Access's Doki Doki Panic (2024), an experimental electronic album emphasizing glitchy beats and rhythmic tension. These works often draw on the onomatopoeic excitement of "doki doki" to infuse pop, rock, and electronic genres with themes of anticipation and heart-pounding moments."

Songs

"Dokki Doki! Love Mail" is the debut single by Japanese idol singer Aya Matsuura, released on April 11, 2001, under the Hello! Project label. This upbeat J-pop track captures the excitement of young infatuation through lyrics about receiving thrilling love emails that make the heart race, blending playful romance with energetic dance rhythms typical of early 2000s idol music. The song marked Matsuura's entry into the idol scene at age 14 and achieved commercial success, entering the Oricon Weekly Singles Chart in the top 10 with initial sales of over 72,000 copies. Another prominent example is "Doki Doki Morning" by the idol-metal fusion group Babymetal, issued as an independent DVD single on October 22, 2011. Performed by the then-teenage lineup of Su-metal, Moametal, and Yuimetal as a subunit of Sakura Gakuin, the song fuses kawaii idol pop with heavy metal elements, featuring lyrics that evoke the doki doki thrill of waking up to a new day filled with anticipation and routine excitement. It peaked at number 80 on the Billboard Japan Hot 100 and served as a pivotal release, with its music video garnering international attention and millions of views on YouTube, helping launch the group's global career through viral overseas comments. The track has been performed live at events like the 2011 Tokyo Idol Festival, emphasizing its high-energy stage presence. In the K-pop sphere, "Doki Doki Love" by girl group stands out as the title track from their first Japanese full-length , released on October 5, 2022. This vibrant pop song explores romantic tension and fluttering emotions in budding relationships, with catchy hooks and synchronized aimed at audiences. As part of Punch's expansion into the J-pop market under Yoshimoto Kogyo, it received positive for blending K-pop dynamics with accessible themes, though specific chart metrics remain modest compared to their Korean releases. These , often tied to groups, commonly on themes of youthful romance and heart-pounding , reflecting the onomatopoeic of "doki doki" in that evoke emotional . By , such tracks have inspired covers and appearances, including Babymetal's in and sets, underscoring their enduring in pop .

Film

Other

Doki-Doki (2003) is an experimental short film directed by American filmmaker Chris Eska, exploring themes of urban isolation and anonymity among daily commuters in suburban Tokyo. The 12-minute live-action piece depicts strangers sharing the same train platform and seats yet remaining emotionally disconnected, capturing the quiet tension of modern city life. It premiered at the Palm Springs International Short Film Festival in September 2003 and screened at the Vancouver International Film Festival later that year, earning praise for its subtle portrayal of human proximity without intimacy. Doki doki Virgin: Mô ichido, I Love You (1990) is a Japanese live-action erotic drama film directed by Yôjirô Takita. The story follows a young man who dies in an accident just before losing his virginity and is given a second chance by being reincarnated into the body of a middle-aged man, leading to comedic and romantic situations evoking "doki doki" anticipation. It was released on December 16, 1990, and is part of the pink film genre. As of 2025, indie productions have expanded the term's use in international and Japanese cinema. For instance, DOKI DOKI, a 20-minute psychological drama directed by Jun Akagawa, follows a man whose stagnant life is disrupted and revived by encounters with a mysterious girl, weaving disturbing memories that obscure the boundaries between reality and fiction. Selected for the Promising New Directors competition at the Kanazawa Film Festival (September 18–23, 2025, at the 21st Century Museum of Contemporary Art), it highlights emerging voices in short-form storytelling. Other recent entries include horror-tinged shorts and rom-com adaptations drawing on "doki doki" for tense, pulse-quickening moments, often addressing first loves or phobias in concise formats under 30 minutes. These lesser-known films share common traits, such as brief runtimes that intensify emotional impact and a focus on personal "heart-pounding" experiences—evoking the Japanese onomatopoeia doki doki, which mimics a rapid heartbeat in contexts of excitement, fear, or romance.

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