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eHow

eHow is an online platform providing step-by-step instructional articles and videos on a wide array of practical topics, including , cooking, , crafts, and . Launched in as a how-to guide featuring content written by freelance contributors, it has evolved to include formats and serves as a for DIY enthusiasts seeking accessible tutorials. The site was initially developed during the dot-com era with significant venture funding but faced financial challenges, leading to a sale in 2004 to entrepreneurs Jack Herrick and Josh Hannah, who refocused it on user-generated and freelance content. In 2006, eHow was acquired by Demand Media, a company that expanded its content production through an algorithm-driven model to generate thousands of articles optimized for search engines. Under Demand Media's ownership—which rebranded to in 2016 and was restructured in 2023 with its media arm spun off into World of Good Brands—the platform incorporated video content and integrated with other properties like LIVESTRONG.com, emphasizing lifestyle and instructional media. In 2021, Leaf Group was acquired by Graham Holdings Company for $323 million, positioning eHow within a diversified portfolio that includes education and media assets; eHow continues to operate under Graham Holdings as of 2025. As of recent estimates, eHow maintains a library of over one million articles and videos, categorized into sections like Home Sweet Home, Chow Down, and Get Crafty, with content aimed at empowering users to tackle everyday projects through clear, illustrated guides. Its model relies on advertising revenue and has influenced the growth of similar instructional sites, though it has faced criticism for variable content quality in its early expansion phases.

Overview

Description and Purpose

eHow is an online platform offering step-by-step instructional articles and videos covering a wide range of practical topics, including DIY projects, recipes, tips, and advice. The site serves as a comprehensive how-to guide, providing users with expert , tutorials, and creative solutions to everyday challenges in areas like , crafting, , and cooking. Content is created by freelancers and specialists, such as chefs, designers, and crafters, ensuring accessible and actionable information for a variety of skill levels. Launched in March 1999, eHow was established as a platform for expert-written guides intended to function as a practical , solving real-world problems and democratizing access to specialized knowledge across diverse fields. By the 2010s, the site had expanded significantly, amassing more than two million articles and videos in total, solidifying its role as a primary destination for quick, reliable tutorials. The target audience primarily consists of everyday individuals seeking straightforward, actionable guidance, such as homeowners tackling repairs, hobbyists exploring crafts, and beginners learning basic skills. Owned by Graham Holdings Company, eHow continues to emphasize user-friendly DIY content to enhance daily life.

Ownership and Operations

eHow's ownership traces back to its acquisition by Demand Media in April 2006, shortly after the company's inception that year through the purchase of eHow.com alongside domain registrar . Demand Media, focused on user-generated and algorithmically driven content, rebranded to Ltd. in November 2016 to emphasize its shift toward diversified digital brands and . In April 2021, was acquired by Company in an all-cash transaction valued at $323 million, integrating it as a within the education and . In May 2023, restructured Leaf Group's operations into World of Good Brands, a standalone entity encompassing sites like Well+Good, Livestrong, Hunker, and eHow, aimed at fostering human connections through aspirational content in , , and design. As of 2025, following portfolio sales including Livestrong and Well+Good to in June 2025, eHow continues as part of the remaining assets under ' oversight, with day-to-day operations managed by TechnologyAdvice, LLC. TechnologyAdvice, a Nashville-based B2B firm headquartered at 3343 Perimeter Hill Drive, handles technical and content delivery for eHow within its broader portfolio of over 20 digital brands. eHow's operational structure relies on a of freelance writers and editors for content production, supplemented by in-house oversight to ensure and , moving away from early user-generated contributions toward professionally curated how-to articles and videos. This freelancer-driven model allows scalable output while maintaining focus on instructional topics across categories like , , and crafts. The integrates into TechnologyAdvice's , leveraging shared resources for audience engagement and through and affiliate partnerships. Technically, eHow operates as a mobile-optimized with robust search capabilities, embedded video hosting for tutorials, and interactive features such as user ratings and comments on articles to enhance and content discoverability.

History

Founding and Early Development

eHow was founded in March 1999 by Courtney Rosen as an online repository for how-to articles written by subject-matter experts. Rosen, who served as CEO, aimed to build a platform where users could access practical, expert-driven guidance on everyday tasks. The site launched amid the dot-com boom, capitalizing on the era's push for democratizing information through searchable online databases. The initial vision centered on creating a comprehensive, searchable collection of practical guides to empower users with actionable , reflecting the internet's potential to make expertise universally accessible. Backed by prominent venture firms such as Hummer Winblad Venture Partners and Media Technology Ventures, eHow quickly secured funding to fuel expansion. In June 1999, it raised $3.5 million in its first round, followed by a $25 million second round announced in November 1999, bringing total funding to nearly $30 million. With this capital, eHow expanded its team to a peak of around 70 employees, including writers and editorial staff, to develop high-quality content. The platform's core features at launch included a straightforward format with step-by-step instructions, focusing on text-based guides without elements like videos. This approach enabled steady content growth. By early 2001, eHow had grown to approximately 12,000 and attracted 1.5 million monthly visitors. Despite these achievements, the company faced mounting pressures and filed for Chapter 7 bankruptcy in February 2001.

Bankruptcy and Acquisition

In the wake of the dot-com bust, eHow Inc. filed for Chapter 7 bankruptcy on February 8, 2001, in the U.S. Bankruptcy Court for the Northern District of California, listing approximately $1.2 million in assets against $7.2 million in liabilities. Major creditors included Corp. ($598,460 owed), Engage Media ($140,024), and LifeMinders ($237,492), with seizing $180,548 from the company's accounts to cover outstanding loans, plus an additional $6,665 requested. This liquidation process stemmed from overexpansion during the late 1990s internet boom, escalating operational costs, and a saturated market for online advice services, exacerbated by the broader collapse of venture funding as investor confidence waned post-2000. The led to the immediate shutdown of eHow's operations, with the going offline as assets were liquidated to satisfy creditors; a first meeting of creditors was scheduled for , 2001, before Judge Thomas Carlson, though executives were unavailable for comment on future plans. Despite prior attempts to secure a buyer or additional financing in the preceding months, the company could not avoid dissolution amid the economic fallout. eHow's assets, including its content library, remained dormant until May 2006, when Demand Media acquired the property for an undisclosed amount, marking a revival through integration into the new parent's portfolio alongside domain registrar . Post-acquisition, Demand Media invested in revitalizing the site by leveraging its existing how-to articles as a foundation, while shifting focus toward scalable, algorithm-optimized content production to capitalize on traffic. This strategic pivot laid the groundwork for an SEO-driven model, emphasizing high-volume, low-cost article generation to drive user engagement and advertising revenue.

Growth Under Demand Media

Following its acquisition by Demand Media in early 2006, eHow experienced rapid expansion as the company invested in and mobile accessibility. In 2007, video content was introduced to complement the existing article format, allowing for step-by-step visual tutorials on a wide range of topics. By 2009, this effort had produced over 170,000 videos, positioning Demand Media as one of the largest non-network suppliers of content to . The platform's growth accelerated with technological adaptations for emerging devices. A mobile-optimized site launched in 2009, followed by the debut of an app in December of that year, enabling on-the-go access to instructional materials. In 2011, eHow released an application, further broadening its user base amid the rising popularity of tablet computing. By that year, the site's content library had ballooned to over 3 million articles and videos, reflecting Media's aggressive scaling strategy. To improve and user interaction, eHow implemented features like user ratings and "helpfulness" scores, allowing visitors to evaluate and prioritize guides based on perceived value. eHow's achievements during this period included notable industry recognition, such as the Blogger's Choice Award in 2008 for its contributions to online how-to resources and the 2010 New Media Award in the Lifestyle - How To category for excellence in web communications. Underpinning this surge was Demand Media's proprietary , which analyzed search query data to identify high-potential topics and automatically generated writing prompts for a network of freelancers. This system facilitated the production of thousands of pieces daily, aligning content output directly with anticipated user demand and driving Demand Media's sites, including eHow, to combined peak traffic levels of over 100 million unique monthly visitors by late 2010.

Transition to Leaf Group and Recent Changes

In 2016, Demand Media rebranded to Ltd., effective November 9, to reposition itself as a diversified consumer internet company emphasizing creator-driven brands, commerce marketplaces, and high-quality media content rather than its earlier SEO-optimized article model. This shift included expanding into platforms like Society6 and while maintaining media properties such as eHow. Leaf Group was acquired by Graham Holdings in 2021 for $323 million, integrating it into the conglomerate's portfolio of education and media businesses. By 2023, Graham Holdings restructured Leaf Group to separate its operations, with the media division reorganized under World of Good Brands, a new entity focused on lifestyle publishing sites including eHow, Well+Good, Hunker, Livestrong, Cuteness, and Techwalla. This restructuring aimed to streamline management of aspirational content in health, wellness, and home categories, allowing World of Good Brands to operate more independently while leveraging partnerships with Leaf Group's remaining marketplace brands. In July 2025, World of Good Brands ceased operations following the sale of its primary assets—Well+Good, Livestrong, and Only In Your State—to Ziff Davis—along with earlier dispositions of other properties like Hunker. The shutdown involved significant layoffs, affecting 50 to 200 employees, and marked the end of World of Good Brands as a Graham Holdings unit after a brief transition period. However, eHow continued active operations post-shutdown, remaining accessible and publishing new how-to articles and videos on topics such as home maintenance, recipes, and crafts, under residual management likely tied to Graham Holdings or affiliated entities. As of November 2025, eHow remains operational under Graham Holdings' management, continuing to publish new articles and videos, though details of its integration post-restructuring are not publicly detailed. Throughout these transitions, eHow preserved its core how-to , with ongoing updates to for user engagement, though the platform's scale diminished amid the broader divestitures.

Content and Platform

Article and Video Format

eHow articles follow a standardized step-by-step designed to provide clear, actionable guidance on practical tasks. Each article typically begins with a concise introduction that outlines the topic and its , followed by a list of required materials if applicable, such as ingredients for recipes or supplies for DIY projects. The core consists of numbered instructions detailing each action in sequence, accompanied by relevant photos or illustrations to visually support . Additional sections include for optimization and warnings for potential pitfalls or concerns, ensuring users receive comprehensive advice. These articles generally range from 400 to 800 words, balancing brevity with sufficient detail to complete the task effectively. Since its acquisition by Demand Media in 2006, eHow has integrated short tutorial videos into its articles to enhance , with video production beginning around 2007. These videos, often 2-5 minutes in length, demonstrate procedures like cooking recipes or home repairs, embedded directly within the corresponding article for seamless access. For example, a video might show the step-by-step assembly of a or the execution of a task, complementing the written instructions and catering to users who prefer demonstrations. This format allows for dynamic content that illustrates complex actions more effectively than text alone. To facilitate user engagement and navigation, eHow incorporates interactive elements such as a 1-5 star , where visitors can rate the helpfulness of articles, along with a dedicated for feedback and questions. Related articles suggestions appear at the bottom or sidebar, recommending similar guides based on the current topic to encourage further exploration. These features promote community interaction and help users discover additional resources organically. The emphasizes , with content optimized for devices through responsive that ensures readability on smaller screens. Users can search by keywords via the site's search bar to locate specific guides quickly, and many articles offer printable versions for offline reference, allowing easy saving or printing of instructions without ads or distractions. This approach supports diverse user needs, from on-the-go queries to hands-free consultations during tasks.

Categories and Coverage

eHow's content is organized around key lifestyle categories that emphasize practical, everyday guidance. The primary categories include , covering topics such as home maintenance, cleaning techniques, , houseplants, and interior decor; , focusing on and recipes like quick meals, baking methods, and beverage preparation; , which encompasses crafts, ideas, and seasonal decorations; and , dedicated to DIY projects, creative activities, and handmade gifts. These categories align with broader areas like , and recipes, crafts and celebrations, and elements of and personal care through integrated tips on routines and practices found in related articles. The platform offers extensive coverage depth, with millions of articles distributed across numerous subcategories that cater to beginner and intermediate skill levels, prioritizing accessible, practical advice over specialized expertise. For instance, the category alone includes over a dozen subtopics like cleaning schedules and garden planning, while sections feature hundreds of variations for everyday cooking. This structure supports a vast library that has grown to encompass broad-appeal topics, enabling users to find step-by-step solutions for common household and personal needs. Originally launched with general how-to articles in the late 1990s, eHow's categories evolved significantly during the and under Demand Media's ownership, expanding from basic instructional content to include niche areas such as pet care, health guidance, and tech gadgets by the early . This growth reflected a strategy to cover diverse lifestyle domains, with article volume surging from approximately 15,000 in 2006 to over two million by 2010, incorporating subcategories like advice and consumer troubleshooting. By 2012, the site featured millions of pieces spanning home, health, style, food, money, , and topics. Despite its breadth, eHow's coverage has notable gaps, particularly in advanced or scientific content, maintaining a focus on straightforward, broad-appeal topics suitable for general audiences rather than in-depth professional or . Video supplements occasionally enhance these articles by demonstrating practical steps in categories like crafts and recipes.

Revenue Generation

eHow generates revenue primarily through display , sponsored content partnerships, and integrated into its articles and guides. Display forms the core of its monetization, featuring contextual banners and via programs like placed alongside content to leverage high user engagement and page views. Sponsored content partnerships enable brands to collaborate on custom articles, videos, and promotional features tailored to eHow's audience, with revenue recognized upon delivery of the sponsored material. These partnerships supplement traditional by offering integrated solutions directly on the platform. Affiliate links embedded in how-to guides and recommendations drive commissions from e-commerce referrals, such as product purchases linked to instructional content. Following the 2021 acquisition by Graham Holdings, eHow remained part of the media division (initially under Leaf Group, restructured to World of Good Brands in 2023), where advertising continued to dominate, while the parent company's overall revenue included a commerce-focused approach (marketplaces like Society6) that accounted for approximately 56% of Leaf Group's total revenue as of 2022—prior to the 2023 separation and 2025 sales of other media properties. This diversification applied company-wide but eHow retained its ad-heavy model supplemented by affiliates. Video content contributes through pre-roll and display ads on hosted videos, as well as integrations with for broader distribution and ad sharing. This stream benefits from eHow's extensive library of instructional videos, optimizing monetization based on impressions and clicks. The platform's relies on massive traffic scale, with ad earnings peaking in the early —reaching over $76 million from owned sites in the first nine months of 2010 alone, driven by 6 billion page views and rates of $12.60—before shifting toward integrations for sustainability. A portion of these funds supported freelance compensation, though specifics on structures are addressed elsewhere.

SEO and Content Strategy

eHow's and , developed under Demand Media, relied on proprietary algorithms to identify and prioritize topics with high search potential. These algorithms analyzed vast datasets including queries from over 100 sources—totaling around 2 billion daily searches—alongside bid rates and existing competition levels to forecast profitable opportunities. The system, often described as a "black-box" , generated specific article titles and assignments for freelance writers, emphasizing topics that could yield strong lifetime value through ad revenue, such as those with moderate competition and high advertiser interest. This approach enabled the production of thousands of articles daily, tailored to anticipated user demand without human curation of ideas. Key tactics included crafting keyword-optimized titles, meta descriptions, and internal links to enhance search visibility, with a particular focus on long-tail keywords that captured specific user intents, like "how to fix a leaky faucet" or "best way to organize a small ." Content was structured to align closely with these queries, incorporating relevant terms naturally to improve rankings on search engines, while avoiding oversaturated broad topics in favor of niche, queries. Internal linking networks further supported by directing and boosting site authority across related articles. The strategy evolved significantly post-2011, moving away from a 2000s emphasis on high-volume, low-depth content production toward more refined targeting that incorporated user engagement data for ongoing updates and refinements. In response to algorithm shifts, eHow reduced the output of text-only articles by over 50%, prioritizing video content and deeper, more authoritative pieces to better match and sustain traffic. This refinement aimed to enhance and retention, using performance metrics to iterate on existing content libraries. Integrated analytics tools, such as for web traffic monitoring, played a central role in tracking trending topics and user behavior, ensuring new and updated content remained aligned with evolving search patterns and intent. These tools fed back into the proprietary platform, allowing real-time adjustments to keyword strategies and topic selection for sustained effectiveness.

Criticisms and Controversies

Content Quality and Accuracy

eHow's content has faced significant criticism for its superficial nature and lack of expert verification, often providing generic steps without sufficient context or depth. For instance, articles on everyday topics like throwing a party typically offer basic suggestions, such as purchasing beer and using a cooler, without addressing practical considerations like guest numbers or safety protocols. This approach stems from Demand Media's model of generating high volumes of how-to guides based on search trends, prioritizing quantity over rigorous research or professional input. Accuracy issues have been prevalent, with numerous instances of factual errors and oversimplifications that undermine reliability. Examples include articles containing typographical errors in technical guides, such as a roofing tutorial misspelling words like "whether" as "wether" and "business" as "buisness," which erodes trust in the advice provided. Other content, like tips for making friends in college, relies on vague recommendations such as smiling or joining a sorority, lacking evidence-based strategies or awareness of diverse user needs. Such flaws have led to broader concerns about the platform's informational value, particularly in sensitive areas like health or DIY projects where imprecise guidance could pose risks. Media observers have frequently classified eHow as a "content farm" due to its emphasis on volume over rigor, resulting in widespread user distrust and complaints about low-quality search results. This label highlights how the site's automated content creation and low writer compensation—averaging $15 to $20 per 400- to 500-word article—fostered rushed, unverified submissions that often lacked originality or expertise. In response to these critiques, particularly following Google's 2011 algorithm updates that penalized low-quality sites, Demand Media implemented changes in the early to enhance content standards. The company shut down its open-publishing program, which had allowed unvetted contributions to eHow, and introduced stricter oversight to filter submissions. Additionally, it reduced the production of new text-only articles by more than 50%, shifting focus toward video content and more authoritative, in-depth pieces to improve and . Despite these efforts, inconsistencies remain in the site's vast archive of older articles, many of which continue to reflect the original volume-driven approach.

Writer Compensation and Labor Practices

eHow's compensation model for writers primarily relied on flat fees per , typically ranging from $10 to $30 during the 2000s and 2010s, with no royalties or ongoing revenue sharing for content creators. This incentivized high-volume production, as payments were not tied to article performance or views beyond initial acceptance. Freelancers frequently reported challenging working conditions, including rushed assignments that prioritized speed over depth, often allowing writers to complete multiple pieces in short sessions to achieve viable hourly earnings. Editing feedback was minimal, with rejections sometimes occurring without detailed explanations, contributing to frustration and inefficiency. Effective hourly rates varied but were often equivalent to around $15 to $20, depending on a writer's efficiency in selecting and completing tasks from algorithm-generated lists. The platform drew from a vast pool of thousands of global freelance contributors, including writers, videographers, and editors, with over 10,000 individuals in the workforce at its peak under Demand Media. This scale supported massive content output but offered little , benefits, or protections typical of traditional employment, leading to high turnover as writers sought better opportunities. Following Demand Media's rebranding to in 2016, the company shifted focus toward higher-quality contributions. These practices, while enabling rapid scaling, were criticized for undervaluing labor and fostering conditions that sometimes resulted in superficial content. No significant new labor-related controversies have been reported following the 2021 acquisition by Company, as of November 2025.

Impact of Search Engine Changes

The Google Panda algorithm update, initially rolled out in the United States in February 2011, aimed to demote websites featuring low-value or thin content in search results, directly affecting platforms like eHow that depended heavily on search traffic. This update, building on earlier tweaks such as the 2010 Farmer update, marked a shift toward prioritizing content quality and user satisfaction over sheer volume. By mid-2011, eHow, owned by Demand Media, saw a approximately 40% decline in Google-referred traffic compared to the start of the year, as penalized SEO-optimized but low-substance articles. The global implementation of Panda in May 2011 exacerbated the impact, causing a dramatic drop in search visibility for eHow—estimated at around 66% based on visibility metrics—striking hardest at sites reliant on automated content generation and . In the long term, these changes compelled eHow to diversify its traffic sources beyond referrals, including and direct user engagement, though overall traffic levels stabilized at reduced volumes and never regained pre-2011 peaks, with visibility remaining about 63% below prior highs as of 2013. To adapt to ongoing algorithm evolutions, such as the 2012 Penguin update targeting manipulative link practices, eHow emphasized content freshness through regular updates and enhanced user engagement metrics like and interaction rates. eHow's origins in an -centric strategy, as outlined in its broader , amplified its vulnerability to these algorithmic shifts.

Current Status and Legacy

Operations as of 2025

As of November 2025, the eHow website continues to operate as an active online how-to resource, hosting millions of articles and videos on topics ranging from home maintenance to cooking and crafts. Recent content additions demonstrate ongoing updates, including practical guides such as "How to Deep Clean a " and creative projects like "DIY Explosion Box," alongside features like "Charred Steaks With ." These publications, categorized under sections like Home Sweet Home, Chow Down, and Get Crafty, underscore eHow's commitment to instructional material that addresses everyday user queries. The platform's persistence follows the July 2025 shutdown of its parent entity, World of Good Brands (formerly ), which involved asset sales including Well+Good, Livestrong.com, and Only In Your State to and Launch Potato, respectively, though eHow's operations have not been disrupted and appear to continue under ' oversight. Advertising remains integrated across the site, supporting revenue through display ads and sponsored placements, while user interactions—such as content views and potential ratings—are facilitated without reported technical issues. Traffic to eHow has fluctuated in 2025; as of October 2025, the site receives approximately 435,000 monthly visits, sustained largely by organic search for timeless how-to topics, with direct traffic accounting for a significant portion. Active engagement persists through to the site's extensive of over 2 million articles and videos, with no public data indicating cessation of comments or ratings features. In response to broader , eHow has emphasized video and short-form content to compete with platforms like , integrating multimedia elements into its how-to offerings amid a shift toward formats. However, the site faces ongoing challenges in post-shutdown transitions, including potential interim oversight by , as well as adapting to AI-driven search changes that impact visibility for instructional content.

Influence on Digital Media

eHow played a pivotal role in pioneering the content farm model during the early 2000s, producing vast quantities of SEO-optimized how-to articles and videos to capitalize on search traffic and . This approach popularized scalable, algorithm-driven , enabling rapid dissemination of practical tutorials on everyday topics. By leveraging on popular search queries, eHow generated millions of articles, setting a template for mass-produced online instructional content that influenced subsequent platforms in the how-to genre. The site's model sparked significant industry debates on the balance between "thin" or low-quality content and substantive value, ultimately contributing to reforms in algorithms. Google's 2011 Panda update, designed to penalize content farms like eHow for prioritizing quantity over quality, reduced visibility for such sites and elevated higher-caliber resources, reshaping digital publishing standards. This shift inspired the by normalizing freelance contributions to online platforms, where writers and videographers could earn based on output, paving the way for gig-based content creation. Additionally, eHow's experiences directly influenced competitors; its founder, Jack Herrick, drew lessons from eHow to launch in 2005 as a community-driven , emphasizing collaborative and broader topic coverage beyond commercial viability. Similar dynamics extended to DIY-focused sites like , which emerged in the same era and benefited from the growing demand for user-generated instructional content that eHow helped cultivate. Despite criticisms, eHow's includes making practical knowledge widely accessible, with many of its enduring articles still referenced in educational settings and DIY communities for their straightforward guidance on topics like home repairs and crafts. The platform's early adoption of video tutorials further normalized multimedia how-tos before YouTube's dominance, influencing the evolution of resources across the web. Culturally, eHow symbolizes the excesses of internet optimism, where unchecked content proliferation highlighted both the democratization of information and the pitfalls of prioritizing scale over depth.

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