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Emma Heming Willis

Emma Heming Willis is a British-American model, actress, entrepreneur, and caregiver advocate born on June 18, 1978, in to a Guyanese mother and an English father. Raised primarily in after her parents' divorce at age four, she also spent time in during her youth. Willis began her career as a model in the early 1990s after being discovered through "The British " competition, going on to work with major brands including Herve Leger, , , , and , and appearing in the 2001 . She later transitioned into acting, with notable roles in films such as Perfect Stranger (2007) and RED 2 (2013). In 2016, she founded the skincare brand CocoBaba, and in 2023, she co-founded Make Time Wellness, a supplement line focused on brain health, which launched at in 2025. She met actor in 2007 at their mutual trainer's gym, and their relationship deepened during a trip to Turks and Caicos that year. The couple married in March 2009 in dual ceremonies in Turks and Caicos and Beverly Hills, and they renewed their vows in 2019 on . They have two daughters together: Mabel Ray, born April 1, 2012, and Evelyn Penn, born May 5, 2014. Since Bruce Willis's diagnosis with in 2022, which progressed to (FTD) later that year, Willis has become a prominent for awareness and caregiver support, publicly sharing the diagnosis on February 16, 2023, through a statement from the Association for Frontotemporal Degeneration. She emphasizes reducing around FTD, supporting the nearly 12 million caregivers in the U.S., and promoting initiatives through her work with Make Time Wellness. In September 2025, she released her The Unexpected Journey: Finding Strength, Hope, and Yourself on the Caregiving Path, which details her experiences as a care partner.

Early Life and Background

Childhood and Upbringing

Emma Heming Willis was born on June 18, 1978, in , to a father and a Guyanese mother named Zorina Heming. Her parents divorced when she was seven years old, after which she was primarily raised by her mother in North East London, including time spent in the neighborhood during elementary school. The family later relocated to , where she continued her upbringing amid these transitions. These frequent moves between , , and exposed her to diverse environments from an early age, contributing to a childhood marked by adaptability and familial resilience as her mother took on multiple jobs to support them. Her early years emphasized exploration and self-expression, laying the groundwork for her later pursuits.

Family Heritage and Influences

Emma Heming Willis possesses a multicultural heritage stemming from her English father and her mother, Zorina, whose roots introduced her to a blend of and traditions from an early age. This ethnic background fostered an appreciation for diverse cultural practices, including elements of South Asian-influenced Guyanese customs, which contributed to her broad worldview prior to adulthood. Her father's English origins and professional commitments, which included work tied to international postings, resulted in a nomadic lifestyle spanning and ; Willis was born in and later raised primarily in before relocating to . This peripatetic existence exposed her to varied global environments, from the urban grit of London's to the suburban landscapes of Costa Mesa, cultivating adaptability and a multicultural perspective that would later inform her international career pursuits. The family dynamics emphasized and , particularly through her mother's example after the parents' separation when Willis was seven; Zorina transitioned from a stay-at-home role to juggling multiple jobs, such as house cleaning and grocery sampling, to support the household, instilling in Willis a strong sense of and in overcoming challenges. This foundational emphasis on fortitude shaped her identity, encouraging an independent spirit evident in her early decisions, including dropping out of high school to pursue modeling as a means of financial contribution to the family. Such early influences facilitated her eventual relocation to the and entry into the modeling industry.

Professional Career

Modeling and Fashion

Emma Heming Willis was discovered at age 16 when she won the "British Elle Supermodel" competition in the early 1990s, featured on the television show . This victory, organized in collaboration with the model agency Lorraine Ashton, launched her into the professional modeling world. Following the win, she began her career in the early 1990s, initially based in before expanding to , where she worked with leading agencies to build her portfolio. Throughout the 1990s and early 2000s, Willis established herself as a prominent figure in high fashion, collaborating on major campaigns and endorsements with luxury brands such as , , and . She appeared in editorial spreads and covers for prestigious magazines, including Elle, Vogue, and Harper's Bazaar, showcasing her versatility in both print and commercial work. Her endorsements extended to beauty and lifestyle products, notably serving as the face of and campaigns, which highlighted her poised, international appeal. Willis's runway presence was a key highlight, as she walked during major Fashion Weeks for designers including Christian Dior, Chanel, John Galliano, Paco Rabanne, and Thierry Mugler. A notable moment came in 2001 when she participated in the Victoria's Secret Fashion Show, striding the runway alongside top models in one of the brand's iconic annual events. By the mid-2000s, she shifted toward commercial modeling, taking on roles in advertisements for accessible brands like Gap and La Senza lingerie, while maintaining a selective high-fashion profile. This evolution allowed her to balance international bookings with a more sustainable pace, contributing to her over two-decade tenure in the industry.

Acting and Film Roles

Emma Heming Willis entered the acting field in the early 2000s, primarily taking on supporting and minor roles while establishing her primary career in modeling. Her screen debut came in 2001 with a small part as Model #3 in the independent film Perfume, directed by Hunter Carson. Following this, Willis made a brief television appearance in 2006 on the HBO series Entourage, portraying Girl at Club in an episode of the comedy-drama. She transitioned to feature films with two roles in 2007: Donna in the psychological thriller Perfect Stranger, starring Halle Berry and Bruce Willis, and Megan in the sports comedy The Comebacks. These early credits highlighted her presence in Hollywood but remained peripheral to her modeling commitments. Willis's most prominent acting role to date was in 2013, when she played Kelly, the wife of Bruce Willis's character, in the action sequel Red 2, directed by Dean Parisot. This performance marked a step up in visibility within a major ensemble cast that included John Malkovich and Helen Mirren. Her involvement in Perfect Stranger occurred prior to her marriage to Bruce Willis in 2009 and contributed to their early professional and personal intersection. Overall, Willis's acting career encompasses a modest of roughly five to seven credits across film and television, with no major awards or breakthrough leading roles. She has described her pursuits in entertainment as secondary to modeling during her formative professional years, later shifting focus toward family and entrepreneurial endeavors.

Business and Entrepreneurial Ventures

In 2012, Emma Heming Willis collaborated on the launch of "Lovingly," a women's fragrance line created by her husband as a tribute to her, with Willis featuring prominently in the . The scent, developed by LR & , combined notes of green , white florals, , and , marking Willis's entry into celebrity-endorsed perfumery while blending personal sentiment with commercial appeal. Heming Willis founded CocoBaba in 2016 as a vegan, all-natural skincare line centered on , drawing from her personal experiences with wellness during to create effective, non-greasy products for mothers and women seeking clean beauty options. Initially launched in , the brand expanded to the U.S. market in early 2021, emphasizing sustainable, ingredient-focused body care without harmful additives. In 2023, Heming Willis co-founded Make Time Wellness with Helen Christoni, serving as Chief Impact Officer for the company, which specializes in supplements targeted at women's cognitive health and function. The brand's debut product, a "Brain, Body, and Beauty" daily drink, incorporates clinically backed ingredients to address energy, mental well-being, and preventive health, particularly for women often overlooked in traditional wellness formulations. This venture reflects a strategic pivot toward functional , with the company's mission extending briefly to support broader brain health awareness efforts. Heming Willis's entrepreneurial pursuits have evolved from fragrance and skincare into a cohesive focus on health-oriented, , with Make Time Wellness announcing expanded retail partnerships and new formulations by early 2025 to drive accessibility and growth in the women's sector.

Personal Life

Marriage to Bruce Willis

Emma Heming Willis first met in 2007 at the Los Angeles gym of their mutual trainer, , where their initial attraction sparked during a post-workout encounter. Shortly after, they began dating, with Willis inviting Heming Willis to his New Year's Eve celebration at his estate in Turks and Caicos that same year, marking an early milestone in their budding romance. The couple's relationship progressed quickly, leading to their marriage on March 21, 2009, in a private ceremony at Willis's home on in the . A legal followed on March 27, 2009, at a friend's home in . The intimate event included close family and friends, reflecting elements of their blended family dynamic while emphasizing a secluded, personal commitment away from public scrutiny. Following the wedding, they made their debut as a married couple at the on May 4, 2009, showcasing their partnership in high-profile settings. Over the years, their marriage has been marked by mutual support in professional endeavors and collaborative projects, including the development of three fragrances through LR Health & Beauty Systems—Bruce (2008), True (2010), and Lovingly (2012), the latter dedicated to Heming Willis and featuring her in its advertising campaign. They have appeared together at events such as Willis's Comedy Central Roast in July 2018 and the release party for Demi Moore's memoir in September 2019, demonstrating ongoing public unity and shared social circles. The couple renewed their vows in 2019 on their 10th anniversary at , surrounded by family including Willis's ex-wife and their daughters. As of 2025, Heming Willis and Willis maintain an enduring partnership, celebrating their 16th wedding anniversary on March 21 with Heming Willis publicly affirming their "unconditional love" and describing it as the "love of a lifetime." Amid health challenges, their bond has deepened, with Heming Willis emphasizing resilience and unwavering devotion in recent reflections on their journey together.

Family and Children

Emma Heming Willis and have two daughters together: Mabel Ray Willis, born on April 1, 2012, and Penn Willis, born on May 5, 2014. Mabel graduated from elementary school in in June 2024, marking a milestone in her that the family celebrated with extended relatives present. Evelyn, meanwhile, has shown curiosity about her father's health condition, independently studying at age nine to better understand family circumstances. As stepmother to Bruce Willis's three daughters from his previous marriage to Demi Moore—Rumer Willis (born 1988), Scout Willis (born 1991), and Tallulah Willis (born 1994)—Heming Willis has fostered a close-knit blended family dynamic. The family resides primarily in Los Angeles, where they prioritize unity across generations, often gathering for holidays and personal events to maintain strong bonds. Heming Willis has highlighted the harmony in co-parenting arrangements with Moore, describing the extended family as "strong" and supportive, with the older daughters expressing pride in her role amid challenges. Heming Willis's parenting philosophy centers on shielding her daughters from excessive public exposure while encouraging and a sense of normalcy in their daily lives. She has emphasized protecting family privacy during personal difficulties, allowing the children to grow up with age-appropriate awareness rather than isolation from realities. Despite the family's high-profile status, she focuses on routine activities and schooling in to provide stability, ensuring the girls experience typical childhood milestones like graduations and family outings.

Advocacy and Public Impact

Dementia and Brain Health Awareness

In February 2023, Emma Heming Willis played a central role in the public announcement of her husband Bruce Willis's diagnosis with (FTD), a progressive . The family issued a joint statement via and the Association for Frontotemporal Degeneration (AFTD), expressing gratitude for public support and emphasizing the challenges of the condition while committing to raising awareness. Heming Willis has since become a prominent advocate for FTD awareness, forging key partnerships with the AFTD, where she serves as a certified volunteer support group leader and was honored with the Susan Newhouse & Si Newhouse Award of Hope in April 2025. She has delivered speeches at events such as the MGH FTD Unit conference and World FTD Awareness Week, highlighting the need for destigmatizing dementia and sharing personal stories of grief and love to humanize the experience. In op-eds, including one for Maria Shriver's Sunday Paper in 2023, she detailed turning personal pain into purpose, advocating for early detection to address the often-missed symptoms that delayed Willis's diagnosis. In 2025, Heming Willis extended her efforts through a nationwide for her The Unexpected Journey: Finding Strength, Hope, and Yourself on the Caregiving Path, released on September 9, which promotes brain health strategies and early while drawing on her family's experiences to combat . The , with added dates announced in , has featured discussions on practical brain health maintenance amid dementia's challenges. Additionally, on November 5, she co-hosted a with at Soho Sessions in , honoring and raising funds for the AFTD to support research and education on early detection and destigmatization.

Caregiver Support Initiatives

Following Bruce Willis's frontotemporal dementia diagnosis, Emma Heming Willis launched caregiver-focused resources on her website, emmahemingwillis.com, in 2023, providing practical guides, self-care roadmaps, and empathy-driven advice drawn from her personal experiences to help care partners navigate and overwhelm. These platforms emphasize building through shared stories and expert insights, aiming to reduce stigma and offer actionable support for those caring for loved ones with . Willis has collaborated extensively with the Association for Frontotemporal Degeneration (AFTD), participating in their advocacy efforts and support programs to empower caregivers, including virtual support groups and awareness events that foster connection among families affected by FTD. In interviews, such as her October 2025 discussion with , she shared revelations about the "wake-up call" of realizing inadequate initial care arrangements, highlighting the need for proactive professional involvement and emotional preparation in caregiving. These efforts culminated in her receiving the Caregiving Hero Award from Maria Shriver's Women's Alzheimer's Movement in May 2025, recognizing her role in amplifying caregiver voices. In 2025, Willis intensified her advocacy for caregiver , openly discussing her own of and treatment for following the FTD , which prompted her to seek and build a support network to model for others. Through initiatives like her podcast series featuring interviews with experts on brain health and caregiving challenges, she promotes normalizing , judgment, and emotional strain, encouraging care partners to prioritize their . Complementing this, her social media campaigns on and address misconceptions about caregiving, urging and action to combat faced by millions.

Published Works

Books and Memoirs

Emma Heming Willis authored her debut book, The Unexpected Journey: Finding Strength, Hope, and Yourself on the Caregiving Path, published on September 9, 2025, by Penguin Random House under Maria Shriver's The Open Field imprint. The memoir serves as a guide for caregivers, intertwining Willis's personal experiences navigating her husband Bruce Willis's frontotemporal dementia diagnosis with practical self-care strategies and emotional support tools. It addresses the challenges of dementia caregiving, including emotional turmoil, practical demands, and the importance of prioritizing the caregiver's well-being, while offering validation for those in similar roles. The writing process stemmed from Willis's advocacy work in brain health and caregiver support, aiming to fill the gap she encountered after the diagnosis by creating a resource she wished had existed. The book incorporates insights from highly credentialed professionals to provide evidence-based alongside personal anecdotes, including strategies for building and seeking community support. This blend underscores the book's foundation in real-world application, extending Willis's efforts to destigmatize and empower families. Upon release, The Unexpected Journey debuted at number 2 on the Best Seller list for advice, how-to, and miscellaneous , reflecting strong initial in caregiving narratives. Critics and readers praised its empathetic tone and practicality, with endorsements highlighting its role as a "" for caregivers and a source of hope amid heartbreak. Willis promoted the book through appearances, including features with that explored her family's adaptation to the diagnosis and interviews with addressing public perceptions of caregiving. The work has amplified discussions on for caregivers, tying directly into broader awareness efforts for brain health conditions.

Authored Articles and Contributions

Emma Heming Willis has contributed essays and op-eds centered on her role as a for her husband, , who was diagnosed with (FTD) in , exploring the emotional and practical challenges of the condition while advocating for greater awareness and support. Her writings emphasize isolation, the pervasive attached to brain health issues, and the development of personal resilience amid ongoing grief and adaptation. In a guest published on November 11, 2023, in Maria Shriver's Sunday Paper, titled "Emma Heming Willis Turned Her Pain Into Purpose After ’s . Here's What She’s Learned Along the Way," Willis details the profound family impact of FTD, a form of young-onset that affects , , , and movement rather than primarily memory. She highlights the diagnostic delays—averaging 3.6 years from symptom onset—and the relief brought by the eventual , which connected her family to supportive communities and resources. Willis reflects on the emotional toll, including waves of grief and guilt, while underscoring lessons in compassion, the value of , and emerging opportunities like clinical trials that foster hope. Willis extended these insights through contributions shared by the Association for Frontotemporal Degeneration (AFTD), which republished and promoted her Sunday Paper essay in November 2023 to amplify caregiver perspectives and FTD . Her work with AFTD continued into 2025, where she provided personal narratives for organizational publications and events, reinforcing themes of and reduction in brain health discussions. On her official website, emmahemingwillis.com, launched to support the Make Time Wellness initiative for women's brain health, Willis authors essays that offer practical guidance for caregivers. In "The Care Partner in Your Corner," she addresses isolation by advocating for community-building as essential to sustaining roles. Similarly, "The Diagnosis that Changed Everything" chronicles the family's initial FTD journey, stressing the need to destigmatize through open dialogue and self-preservation strategies. These pieces, active through 2025, align with her broader efforts to empower readers facing similar challenges. In September 2025, Willis contributed to publications, including insights featured in the article "10 Things We Learned From Emma Heming Willis's New Memoir," where she shares reflections on FTD's progression, family dynamics, and the importance of prioritizing to avoid . Her input highlights practical adaptations, such as fostering non-verbal connections, and the broader societal need to address brain health proactively.

Filmography

Film Roles

Emma Heming Willis made her feature film debut in 2001 with a minor supporting role as Model #3 in the independent drama Perfume, directed by Hunter Carson. In 2007, she portrayed Donna, a supporting role as a fashion model and friend to the protagonist, in the psychological thriller Perfect Stranger, starring Halle Berry and Bruce Willis, under the direction of James Foley. This appearance marked one of her early credits transitioning from modeling to acting. That same year, Willis took on a minor comedic part as Megan, a character involved in the film's satirical sports narrative, in the parody comedy , directed by and featuring . Willis's most prominent film role to date was in 2013, playing Kelly, an action-oriented supporting character and romantic interest to Bruce Willis's Frank Moses, in the sequel RED 2, a spy directed by . In the film, her character assists in high-stakes missions amid a global conspiracy. Her film career has remained brief, limited to these four supporting roles without any leads, reflecting a selective focus on amid her primary pursuits in modeling and later .

Television Appearances

Emma Heming Willis has had a limited presence on , with no recurring roles and only a handful of guest spots and specials, often connected to her modeling career or personal efforts. Her earliest credited acting appearance came in 2006 on the series , where she portrayed a "Girl at Club" in the season 3 episode "," a brief role in a scene that aligned with her background as a fashion model. This cameo marked one of her few forays into scripted television. In 2013, Heming Willis appeared as herself in the television documentary Bruce Willis: Why the Legend Never Dies, a biographical special exploring her husband's career, which she also produced. Post-2020, her television outings shifted toward advocacy, particularly following Bruce Willis's 2022 frontotemporal dementia diagnosis, with appearances focused on wellness, caregiving, and brain health rather than acting. In 2025, she featured prominently in the ABC special Emma and Bruce Willis: The Unexpected Journey – A Diane Sawyer Special, a personal account of her family's experience with dementia. She also made guest appearances on morning programs, including Good Morning America in August 2025 to discuss her caregiving journey, CBS Mornings in September 2025 promoting her book on the topic, and The View in September 2025, where she addressed family resilience amid her husband's illness. These interviews highlighted her role as a caregiver advocate, tying into her personal brand of health and wellness promotion.

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