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Eye shadow

Eye shadow, also spelled eyeshadow, is a cosmetic product applied primarily to the eyelids and the area beneath the eyes to add color, depth, dimension, and emphasis, enhancing the wearer's eye appearance.^[1] It is formulated in various textures, including powders, creams, and liquids, and available in a spectrum of hues and finishes such as matte, satin, metallic, and glitter, allowing for creative expression in makeup artistry.^[2] Regulated by the U.S. Food and Drug Administration (FDA) as a cosmetic, eye shadow must be safe for consumer use when applied as directed, with required ingredient labeling to inform users of potential allergens or irritants.^[3] The history of eye shadow traces back over 6,000 years to ancient civilizations, where it served aesthetic, ritualistic, and protective purposes against sun glare and disease. In Egypt around 4000 BCE, women and men applied kohl—a mixture of minerals such as galena and malachite, often with binders like fats or gums—to outline and color the eyes in an almond shape, using galena for black and malachite for green to signify status and protection from evil; early formulations contained toxic heavy metals like lead.^[4]^[5] Similar practices emerged in Mesopotamia and among Greeks and Romans, who used lead-based powders and plant dyes.^[4] By the Renaissance and into the 20th century, eye shadow evolved with synthetic pigments and safer binders, influenced by cultural shifts like the bold looks of the 1920s flappers and the natural trends of the 1970s.^[4] Modern eye shadow typically comprises pigments for color (such as iron oxides, titanium dioxide, and ultramarine), binders and fillers like talc or silica for adhesion and texture, and shimmer agents like mica, along with emollients such as waxes and preservatives to ensure stability.^[6] Safety remains paramount, as the eye area's sensitivity heightens risks of irritation, infection, or allergic reactions; the FDA prohibits certain color additives near the eyes and monitors for contaminants like heavy metals.^[2] As of 2025, innovations include clean beauty formulations avoiding parabens and synthetic fragrances, reflecting consumer demand for hypoallergenic and sustainable options.^[7]

Fundamentals

Definition and Purpose

Eye shadow is a cosmetic product, typically in the form of powder, cream, or liquid, applied to the eyelids and the areas surrounding the eyes to introduce color, depth, dimension, and emphasis. This application accentuates the eye region, serving as a key element in eye makeup routines.^[8] The primary purposes of eye shadow revolve around aesthetic enhancement, including making the eyes appear larger, brighter, or more defined through strategic shading.^[9] It also facilitates contouring of the facial structure by simulating natural shadows and highlights around the eye area, thereby refining overall facial proportions. Additionally, eye shadow enables creative expression in makeup artistry, allowing individuals to experiment with colors and effects for personalized looks.^[10] These effects stem from basic optical principles where pigments in eye shadow create illusions of shadow and light on the eye area.^[11] For instance, darker shades mimic creases to add depth, while lighter tones reflect light to brighten the region. Research demonstrates that eye shadow induces an assimilation illusion, blending the eyes with adjacent features like eyebrows to increase perceived eye size by approximately 5%.^[11] This perceptual enhancement contributes to greater facial attractiveness without altering physical features.^[12]

Types and Forms

Eye shadow is available in various finishes that influence the visual effect and suitability for different looks. Matte finishes provide a flat, non-reflective appearance ideal for creating subtle depth and contouring the eye area without drawing attention to texture.^[13] Shimmer and metallic finishes incorporate light-reflective particles to add glamour and dimension, enhancing brightness around the eyes for evening or dramatic styles.^[13] Satin finishes offer a balanced, soft sheen that bridges matte and shimmer, providing a natural yet polished effect suitable for everyday wear.^[13] Glitter finishes feature larger sparkle particles for high-impact, festive applications that create bold, eye-catching highlights.^[13] The physical forms of eye shadow vary in texture and application method, affecting ease of use and longevity. Powder eye shadows, the most traditional form, come in pressed compacts for convenient portability and controlled application or loose formats for highly pigmented, customizable intensity, both allowing seamless blending with brushes.^[14] Cream and liquid eye shadows deliver a moisturizing texture that adheres directly to the skin, offering long-wear performance and a smoother finish on dry lids compared to powders.^[15] Pencil and stick formats provide portability and precision, enabling quick swipes for defined lines or all-over coverage without tools.^[15] Specialized variants address specific needs beyond standard formulations. Waterproof and water-resistant eye shadows resist smudging in humid or sweaty conditions, ensuring durability during active or outdoor use.^[16] Hypoallergenic options, formulated without common irritants, minimize reactions for those with sensitive skin or eyes.^[17] Multi-use products, such as cream shadows, can double as brow fillers or cheek accents, promoting versatility in minimalist routines.^[15]

Historical Development

Ancient and Traditional Uses

The earliest evidence of eye decoration using natural pigments dates back to the Neolithic period, with an 8,200-year-old stone applicator for black eye paint discovered at Yeşilova Höyük in western Turkey, indicating deliberate cosmetic application around the eyes in prehistoric communities.^[18] Earlier traces of pigment use, such as red ochre and black charcoal applied to the body, appear in Paleolithic sites across Africa and Europe from approximately 100,000 years ago, with ochre processing tools found in South African caves like Blombos, suggesting ritualistic body adornment, potentially including the face.^[19]^[20] These pigments, ground from iron-rich minerals and charred wood, were mixed with fats or water to create pastes for symbolic enhancement rather than modern aesthetic purposes. In ancient Egypt, around 3000 BCE during the predynastic and early dynastic periods, eye shadow took the form of kohl, a black paste primarily made from galena (lead sulfide), applied thickly along the eyelids and under the eyes to create dramatic, almond-shaped effects.^[5] Green variants, known as udju, derived from malachite (copper carbonate), were used above the eyes for contrast and prestige, with both colors stored in ornate palettes and applied using rods or fingers by men and women alike.^[5] This practice, evidenced by cosmetic jars and residues in tombs from sites like Abydos, symbolized divine favor and was integral to daily and funerary rituals.^[21] Mesopotamian civilizations, particularly the Sumerians around 3500 BCE, employed crushed minerals such as hematite and lapis lazuli for eye enhancement, blending them into pastes similar to Egyptian kohl to outline and shade the eyes, as indicated by cosmetic vessels unearthed in Ur royal tombs.^[22] In ancient Greece and Rome, from the 5th century BCE onward, eye shadows evolved into lead-based pastes mixed with saffron or ash, applied to darken and enlarge the eyes, with Greek women using imported Egyptian kohl and Romans favoring ceruse-infused blends for a pale, shadowed gaze, as described in texts by Pliny the Elder and archaeological finds of pigment grinders.^[22]^[23] Across Asian traditions, particularly in India, kohl or surma—made from antimony trisulfide or galena—has been used since ancient times for lining and shading eyes, applied with ivory sticks in Ayurvedic practices for both cosmetic and therapeutic effects, as documented in ancient Sanskrit texts like the Charaka Samhita (c. 300 BCE–200 CE).^[24] These applications served protective roles, such as warding off the evil eye through ritual dotting on infants' faces, and antimicrobial benefits from lead compounds that combated infections in arid environments.^[25] Throughout these ancient and traditional contexts, eye shadow held profound symbolic significance beyond adornment: in Egypt, it invoked protection from the sun's glare and evil spirits while denoting social status, with pharaohs like Tutankhamun depicted with elaborate kohl to affirm divine authority.^[26] Mesopotamian and Greek uses emphasized ritual purity and fertility in temple ceremonies, where shaded eyes represented enhanced vision into the spiritual realm.^[22] In Indian traditions, surma's application during festivals and births reinforced communal bonds and health, believed to cool the eyes and repel malevolent forces due to its purported medicinal properties.^[24] These roles underscored eye shadow's function as a cultural marker of identity, protection, and prestige across diverse societies.

Modern Evolution

The modern evolution of eye shadow commenced in the mid-19th century with the advent of synthetic dyes, which revolutionized cosmetic coloration by providing stable, vibrant hues unattainable with natural pigments. In 1856, British chemist William Henry Perkin synthesized mauveine, the first aniline-based synthetic dye derived from coal tar, enabling the production of affordable, intense colors like purples, blues, and greens that soon permeated the burgeoning cosmetics industry.^[27] These dyes facilitated the shift from rudimentary, plant- or mineral-based tints to formulated powders and creams, laying the groundwork for eye shadow as a distinct consumer product by allowing for consistent pigmentation and expanded shade ranges.^[28] By the early 20th century, industrialization and Hollywood's influence propelled eye shadow into mainstream beauty routines. In the 1920s, Max Factor pioneered accessible eye shadow formulations, including cream and powder variants tailored for everyday use, drawing from theatrical needs to create subtle enhancements that accentuated the eyes without overwhelming the face.^[29] Max Factor's innovations progressed in the 1930s with the launch of Pan-Cake makeup, a compact pressed powder foundation introduced in 1933 that met the demands of Technicolor film and popularized portable compact formats, influencing the development of eye shadow compacts with refined shades like soft blues and greens.^[30] The era's cinematic allure, amplified by Technicolor films, spurred a surge in colorful eye shadows, with brands offering palettes in pastel to jewel tones that extended beyond natural eye contours for a dramatic, luminous effect under studio lights.^[31] The mid-20th century marked a period of bold experimentation driven by cultural shifts. In the 1960s, the mod subculture and counterculture movements popularized daring eye shadow applications, featuring electric blues, whites, and vivid primaries applied in graphic styles like cut creases and full-lid coverage to embody youthful rebellion and psychedelic aesthetics.^[32] This era's emphasis on self-expression extended to the 1970s, when disco culture integrated glitter into eye shadow formulations, creating shimmering, metallic effects in silvers, golds, and iridescents that caught the light on dance floors and aligned with glam rock's extravagant vibe.^[33] Entering the late 20th and 21st centuries, eye shadow evolved toward versatile, multi-product formats amid digital democratization. The 2010 launch of Urban Decay's Naked palette, with its 12 neutral shades in a compact design, became a landmark innovation, selling over 30 million units and generating more than $1 billion in revenue by catering to everyday wearability while inspiring countless variations in multi-shade palettes.^[34] Concurrently, the rise of platforms like YouTube in the mid-2000s amplified eye shadow's accessibility through user-generated tutorials, which popularized techniques for blending and layering, transforming the product from a niche item to a staple in global beauty education.^[35] This digital surge contributed to explosive market growth, with global eye shadow sales reaching approximately $2.8 billion by 2021 and projected to exceed $5 billion by 2030, reflecting its transition to a multibillion-dollar industry fueled by e-commerce and influencer-driven trends.^[36]

Composition and Safety

Key Ingredients

Eye shadow formulations primarily rely on pigments and colorants to deliver vibrant hues and finishes. Iron oxides, often derived from natural or synthetic sources, provide earth tones such as browns and reds, while ultramarines, which are synthetic, offer intense blues and violets permitted for eye area use by regulatory standards.^[37] Mica, a naturally occurring mineral, imparts shimmer and pearlescent effects by reflecting light, enhancing the product's luminosity without altering base color.^[37] These colorants are blended in varying concentrations to achieve matte, metallic, or glittery appearances, with synthetic variants ensuring consistency and stability over natural ones that may vary in purity.^[37] Binders and bases form the structural foundation of eye shadow, determining its texture and adhesion. In powder formulations, talc or mica serves as absorbent bases that provide a smooth, spreadable consistency while minimizing oiliness on the skin.^[38] For cream-based products, waxes like beeswax and oils such as dimethicone act as binders, offering emollient properties that promote even application and long-lasting adherence without creasing.^[38] These components ensure the product glides onto the eyelids while maintaining integrity during wear. Fillers and additives contribute to opacity, volume, and stability in eye shadow compositions. Kaolin clay, a fine white powder, functions as a filler to enhance opacity and create a velvety texture that diffuses light for a soft-focus effect.^[38] Preservatives such as parabens or phenoxyethanol are incorporated to inhibit microbial growth, extending shelf life and ensuring safety in multi-use formats.^[39] Performance enhancers optimize wear and usability across different eye shadow types. Film-formers like acrylates copolymer create a flexible, breathable layer on the skin, improving longevity and resistance to smudging or fading. Emollients, including dimethicone, enhance blendability by reducing friction, allowing seamless layering and transitions between shades in both powder and cream variants.^[38]

Formulation and Regulations

The formulation of eye shadow involves several precise manufacturing steps to ensure uniformity, safety, and efficacy. Pigments, such as iron oxides and micas, are first milled into fine particles, typically under 10-50 microns, to achieve smooth texture and even application without irritation to the delicate eye area.^[40] These pigments are then mixed with binders like magnesium stearate or zinc stearate, along with fillers such as talc, in controlled environments to prevent contamination; this blending occurs in sterile or low-humidity facilities to maintain product integrity during production.^[41] For pressed powders, the mixture is compressed into molds using hydraulic presses at specific pressures (around 500-2000 psi) to form compact pans, while liquid or cream formulations are filled into containers under aseptic conditions.^[42] Quality control measures are integral to the process, focusing on parameters critical for ocular safety. The pH is balanced to a range of 5-7 to minimize microbial growth and prevent eye irritation, as this acidity level inhibits common pathogens while being compatible with skin.^[43] Microbial testing, including challenge tests that inoculate the product with bacteria and fungi to simulate contamination, ensures counts remain below 100 CFU/g for eye-area cosmetics, verifying preservative efficacy over time.^[44] Stability trials assess color retention, texture, and performance under accelerated conditions (e.g., 40°C for 3 months) equivalent to 2-3 years of real-time shelf life, confirming no separation, fading, or degradation.^[45] Regulatory frameworks enforce stringent standards for eye shadow to protect consumers from harmful impurities and ensure consistent quality. In the United States, the FDA regulates color additives under 21 CFR Part 74, Subpart C, permitting only certified colors like FD&C Blue No. 1 and D&C Black No. 2 for eye-area use, with batch certification required to verify purity and limit heavy metals.^[37] The Modernization of Cosmetics Regulation Act (MoCRA) of 2022 further requires facility registration, product listing, and adverse event reporting to enhance safety oversight.^[46] In the European Union, Regulation (EC) No 1223/2009 mandates safety assessments for all cosmetics, banning substances like lead and its compounds (Annex II) and restricting colorants to those listed in Annex IV, with eye products requiring warnings for potential sensitizers and microbiological limits. Hypoallergenic claims must be substantiated through human repeat insult patch testing (HRIPT) protocols.^[47]^[48] Environmental considerations are increasingly integrated into formulation, particularly regarding mica, a common shimmering pigment sourced largely from India. Ethical concerns, including child labor in up to 20% of global mica production, have prompted a shift toward sustainable sourcing via initiatives like the Responsible Mica Initiative, which promotes traceable, fair-trade supply chains and community empowerment programs in mining regions.^[49] Additionally, manufacturers are adopting biodegradable packaging materials, such as plant-based plastics, to reduce environmental impact while complying with regulations like the EU's push for sustainable cosmetics under EC 1223/2009.^[47]

Application and Techniques

Basic Methods

Preparation of the eyelids is essential for a smooth and long-lasting eye shadow application. Applying a primer, such as an eye makeup primer or concealer, creates an even base that helps the product adhere better and prevents creasing throughout the day.^[50] For beginners, selecting shades that complement eye color enhances the natural appearance; for instance, those with blue eyes may benefit from warm tones like copper or orange, while brown eyes pair well with cooler hues such as blue or purple to create contrast.^[51] The basic application follows a simple step-by-step process using three key shades: a neutral base, a medium tone for depth, and a light highlighter. Begin by sweeping the neutral base shade across the entire eyelid from lash line to brow bone using a flat brush, providing an even foundation. Next, apply the medium shade into the crease of the eye with a fluffy brush, focusing on the outer corner to add dimension and shape. Finally, dust the highlighter on the brow bone and inner corner of the eye to brighten and open up the area, then blend all edges softly with circular motions to achieve a seamless finish.^[50]^[52] Essential tools include a flat eyeshadow brush for packing color onto the lid, a fluffy crease brush for blending in the socket, and for cream formulations, a makeup sponge or fingertips to pat and diffuse the product evenly without streaks.^[53]^[50] Common tips for success involve working in natural light to accurately assess color placement and blending, as well as building intensity gradually by applying thin layers to minimize fallout and allow for corrections.^[54] Taping tissues under the eyes during application can further catch any stray powder.^[54]

Advanced Styles

Advanced eye shadow techniques elevate basic applications into professional, artistic expressions, often requiring precise blending and strategic shade placement to achieve dramatic or innovative effects. The smoky eye stands as a cornerstone of sophisticated makeup, involving the layering of gradients in black and gray tones starting from the lash line and fading outward for a diffused, sultry appearance. To create this look, artists apply a dark shade along the upper lash line, building intensity with medium grays in the crease, then smudging the edges with a soft brush to soften transitions and prevent harsh lines.^[55] Variations such as the cut crease enhance this by carving a sharp line along the eyelid crease with a contrasting shade, often using a medium brown to define the fold before blending outward, resulting in a bold, structured contour that accentuates the eye's natural shape.^[56]^[57] Graphic eye looks push creativity further through geometric precision and bold contrasts, utilizing tools like tape or stencils to form shapes such as triangles, lightning bolts, or negative space designs on the lid. These techniques involve blocking vibrant hues—such as neon pinks against matte blacks—for sharp, modern contrasts, with artists applying shadow in defined sections and blending minimally to maintain clean edges. For instance, color-blocking with neon edges frames the eye in electric lime or orange along the outer corners, creating a high-impact, futuristic vibe.^[58] Themed applications like the halo eye introduce luminous focal points by placing dark matte shadows at the inner and outer lid corners, then packing a shimmery, light shade—such as pearl white or champagne—in the center to mimic a glowing halo that brightens and enlarges the eye.^[59]^[60] Similarly, sunset gradients employ an ombré effect with warm tones, blending oranges, pinks, and golds from the lid upward to the brow bone for a radiant, horizon-inspired fade that adds depth and warmth.^[61]^[62] In professional settings, these styles demand cohesive layering with complementary liners and mascara to unify the overall effect; for example, a tight line of black pencil along the upper lashes anchors smoky or graphic designs, while volumizing mascara extends the illusion of length. Adaptations for varying eye shapes ensure versatility, such as elongating monolids by sweeping shadows in a triangular formation on the outer third of the lid and extending winged liner beyond the natural corner to create an almond-like extension.^[63]^[64] This approach not only enhances proportion but also maintains wearability across diverse features.

Cultural and Contemporary Aspects

Fashion and Media Influence

Eye shadow has played a pivotal role in defining fashion runway aesthetics, particularly during the 1980s when bold, dramatic applications symbolized power dressing. In Thierry Mugler's shows, such as the Spring 1984 Ready-to-Wear collection, models like Iman wore dark charcoal shadows swept across the lids to complement structured silhouettes and futuristic elements, enhancing the era's empowered, avant-garde vibe.^[65] These intense, smoky looks extended into Mugler's AW88 She-Devils collection, where dark eye shadows paired with theatrical hair to evoke a witchy, commanding presence on the runway.^[66] The 1990s shifted toward grunge minimalism on runways and in street style, favoring understated eye shadow to reflect a raw, anti-glam ethos.^[67] By the 2000s, runways embraced glam revival, with shimmering and smoky eye shadows amplifying pop culture's glossy allure, as seen in collections inspired by performers like Britney Spears, whose era-defining looks featured silver shimmers and glitter accents in videos like "Toxic."^[68] In media portrayals, eye shadow underscored Hollywood's Golden Age elegance during the 1940s and 1950s, where subtle applications highlighted stars' natural features. Elizabeth Taylor epitomized studio-era sophistication with refined eye makeup that accentuated her violet eyes.^[69] This restrained style influenced cinematic beauty standards, emphasizing poise over boldness. Transitioning to music videos in the 2010s, Ariana Grande's cat-eye looks blended retro flair with modern precision.^[70] Celebrity endorsements have propelled eye shadow into cultural icons, with Twiggy's 1960s mod eyes revolutionizing youth fashion through high-contrast pale shadows lined with graphic black, a look that defined London's swinging scene and inspired mini-skirt era minimalism.^[71] Similarly, Rihanna's Fenty Beauty launch in 2017 democratized access via inclusive palettes like Snap Shadows, offering matte, shimmer, and glitter finishes in shades suited to a wide range of undertones, making bold eye looks attainable for diverse consumers.^[72] Eye shadow's evolution reflects broader gender and diversity shifts, moving from predominantly women's domain to inclusive expressions in drag and non-binary fashion. In drag culture, vibrant, layered shadows enable transformative artistry, challenging binary norms and influencing mainstream trends like cut creases for all genders.^[73] This inclusivity extends to representation in media, where brands now prioritize eye shadow formulations for diverse skin tones—such as Uoma Beauty's extended ranges—to address historical exclusions and foster equitable beauty standards.^[74]

Trends and Innovations

In the 2020s, the eye shadow industry has seen a surge in clean beauty trends, emphasizing natural and vegan formulas that prioritize microbiome-friendly and pH-balanced ingredients to align with post-pandemic consumer demands for health-conscious cosmetics.^[75]^[76] This shift, accelerated by heightened awareness of sustainability following COVID-19, has led to widespread adoption of cruelty-free products, with the global cruelty-free makeup market projected to expand significantly through 2031 due to ethical sourcing preferences.^[77] Vegan options, such as refillable palettes and organic shadows, have become staples, particularly among younger consumers seeking multi-functional, eco-friendly formulations.^[78]^[79] Customization has emerged as a key trend, enabled by apps and online tools that allow users to design personalized palettes by selecting shades tailored to skin tones and preferences, fostering a DIY approach to makeup creation.^[80]^[81] Sustainability efforts extend to materials, with brands incorporating recycled components into packaging and eco-conscious designs like refillable compacts to reduce plastic waste.^[82]^[83] Innovations in formulation include advanced long-wear technologies, such as 24-hour waterproof creams using polymer-based hybrids for crease-resistant, smudge-proof application across matte, shimmer, and metallic finishes.^[84]^[85]^[86] Augmented reality (AR) try-on tools have transformed purchasing, with Sephora's Virtual Artist app—launched in 2018—enabling users to virtually apply hundreds of eye shadow shades via smartphone cameras, boosting online conversions by up to 35%.^[87]^[88] Inclusive shade ranges have expanded to over 40 tones in some palettes, addressing diverse skin undertones and promoting accessibility across age groups, including formulations designed for mature skin to avoid settling into fine lines.^[89]^[90] Market dynamics reflect influences from K-beauty, where dewy lid techniques using glossy, lightweight shadows create a hydrated, luminous effect popular in everyday routines.^[91]^[92] Gen Z drives demand for bold, expressive looks, favoring maximalist applications with vibrant colors, pastels, and graphic elements over minimalism.^[93]^[82]^[94] The global eye shadow market, valued at USD 3.47 billion in 2024, is forecasted to reach approximately USD 4.5 billion by 2028, growing at a compound annual rate of 6.5% amid these preferences.^[95] Looking ahead, AI integration promises further personalization, with algorithms generating custom color matches based on user selfies and skin analysis for bespoke palettes.^[96]^[97] Eco-friendly pigments derived from algae offer sustainable alternatives, such as carbon-negative black shades from upcycled biomass that reduce emissions while providing high-performance color.^[98]^[99] Emerging biological pigments from microorganisms, including algae, are gaining traction as non-toxic, biodegradable options to replace synthetic dyes in formulations.^[100]

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Base fillers, binders, slip agents, and preservatives are the core ingredients to create eyeshadow. Base fillers make up around 25% (in eyeshadow powders) to 30 ...
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The Cut Crease: Kim Kardashian's Makeup Trick for Defined Eyes
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Elizabeth Taylor Makeup Tips
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Ariana Grande Roasts Her Old Cat-Eye Makeup With Help From Kim ...
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Fenty Beauty by Rihanna Eyeshadow | Sephora
4.7 3.8K · Free delivery over $50 · Free 30-day returnsSay goodbye to your shade struggles once and for all with Fenty Beauty by Rihanna. This line is brimming with inclusive solutions that flatter every skin tone.
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Drag Makeup Impact on Mainstream Beauty and LGBTQ+ Community
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Beauty weak spot: Inclusive luxury colour cosmetics | Vogue
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The global cruelty-free makeup market is projected to grow significantly through 2031, reflecting strong consumer demand for non-animal-tested products.
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Aug 21, 2025 · Frosted finishes bring icy, snowy vibes to your look—soft white shadows in the inner corners of the eyes, a touch of luminous highlighter on the ...
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Rating 5.0 (37) · Free 14-day returnsCreate your own eyeshadow palette with customizable shades and vegan formulas. Perfect for brands and makeup lovers. Click to explore top suppliers and ...<|control11|><|separator|>
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In stockA limited-edition eye palette loaded with 40 new and bringback shades that gives back 100% to support M·A·C VIVA GLAM's mission of LGBTQIA+ equality.
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Created for women 40+ but loved by all, Sarah Creal Beauty blends luxury textures with smart, high-performance formulas that work. SHOP NOW.
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Achieve Perfect Korean Eye Look with Hello Pretty Eyeshadow Palette
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2025-2026 Beauty Trends: Bold, Playful, and Personal
Mar 6, 2025 · 2025-2026 will be defined by a return to maximalist glamor, a resurgence of statement-making eye makeup, and fresh takes on timeless beauty staples.
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Jul 20, 2025 · Leave the eyes bare. Going for graphic liner? Skip the contour. You get the idea. This trend is pure Gen Z, bold, expressive, and kind of a flex ...
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such as lipstick, foundation, or eyeshadow — onto the user's face.
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Nov 6, 2024 · The marine environment presents a promising yet underexplored resource for the cosmetics industry, offering bioactive compounds with the ...<|control11|><|separator|>
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