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FGS Global

FGS Global is a multinational strategic communications and public affairs consultancy firm specializing in corporate , crisis communications, financial advisory, government relations, and support. Formed in December 2021 through the merger of Finsbury Glover Hering—which itself resulted from the 2020 combination of , , and Hering Schuppener—with Sard Verbinnen & Co., the firm operates with approximately 1,400 professionals across more than 25 offices worldwide. The firm has established itself as a leader in high-stakes advisory services, consistently ranking first in global M&A communications by deal value and count for multiple years, including the first half of 2025, according to Mergermarket data. It has also received top "Band 1" honors from Chambers & Partners in categories such as crisis communications, litigation support, and public affairs for four consecutive years as of 2025, alongside recognition as the best overall PR firm and top in crisis management by the National Law Journal. As a prominent lobbying entity, FGS Global represented 80 clients in 2023, expending over $11 million on federal lobbying efforts in the United States, focusing on policy influence for corporate and institutional stakeholders. While celebrated for its expertise in navigating complex strategies and reputational challenges, FGS Global has faced internal scrutiny, including a 2024 investigation into allegations of Western dominance and insufficient cultural understanding in its Asian operations, raised by staff in a accusing leadership of colonialist practices. The firm's involvement in high-profile assignments, such as testing messaging for Saudi Arabia's on sports and entertainment investments, underscores its role in shaping narratives for governments and sovereign wealth entities amid geopolitical sensitivities.

Origins and Historical Development

Establishment of Predecessor Firms

, a strategic communications firm specializing in corporate advisory and , was established in in by , a former financial journalist who identified a need for high-level counsel on mergers, crises, and amid growing corporate complexity in the UK and . The firm quickly gained prominence by advising on major transactions, such as the defense of against Virgin Atlantic's campaigns, leveraging Rudd's network in and to build a client base among FTSE 100 companies. The (GPG) was founded in June 2001 in , by a team of Democratic operatives including Michael Feldman, Carter Eskew, Joel Johnson, , and Chip Smith, who sought to bridge policy, media, and business at a time when geopolitical shifts heightened demand for integrated government affairs and communications strategies. With roots in the Clinton administration, GPG differentiated itself through bipartisan approaches despite its founders' affiliations, focusing on corporate reputation management, advocacy campaigns, and media relations for clients in technology, healthcare, and finance. By its early years, it had secured contracts with entities like the amid digital piracy debates. Hering Schuppener, a German-based consultancy emphasizing corporate affairs and public strategies, originated in 2000 through the partnership of executives Bernd Hering and Michael Schuppener, who aimed to address fragmented stakeholder communications in Europe's consolidating markets following the euro's introduction and EU enlargement. Headquartered in , the firm built expertise in financial communications, regulatory advocacy, and , serving DAX-listed corporations and expanding via offices in key cities like and by the mid-2000s. Sard Verbinnen & Co., focused on financial communications and , was established in 1992 in by George Sard and Paul Verbinnen, former executives at Ogilvy Adams & Rinehart, capitalizing on the era's surge in cross-border M&A and following deregulatory reforms. The firm specialized in merger advisory, hostile takeovers, and earnings guidance, advising on landmark deals like the Time Warner-AOL merger, and grew to represent over 500 public companies by emphasizing rapid response to market volatility.

Key Mergers Leading to Finsbury Glover Hering

In July 2020, , a London-based strategic communications advisory firm founded in 1994 by ; , a Washington, D.C.-based firm established in 1995 by Democratic political strategists including Carter Eskew and Joel Johnson; and Hering Schuppener, a Düsseldorf-based German public affairs and communications consultancy founded in 1987, announced plans to combine their operations into a single global entity named Finsbury Glover Hering. The merger sought to integrate Finsbury's expertise in corporate reputation management and M&A communications, Glover Park's strengths in U.S. and political advisory, and Hering Schuppener's capabilities in European and crisis counseling, creating a firm with over 1,000 professionals across 25 offices worldwide. The transaction was structured as a management-led buy-in, with senior executives acquiring a 49.99% stake in the combined business, while WPP, which had previously held interests in Finsbury and Hering Schuppener, retained a minority position. This deal closed on January 11, 2021, marking the official formation of Finsbury Glover Hering as an independent entity focused on high-stakes advisory for corporations, governments, and institutions. Prior to this, none of the three firms had undergone significant mergers themselves; Finsbury had operated independently after Rudd's buyout from its initial backing, Glover Park remained founder-led without major consolidations, and Hering Schuppener had grown organically in the German market. The merger positioned the new firm to compete in cross-border transactions, leveraging complementary geographic and sectoral strengths amid rising demand for integrated communications in geopolitical and economic turbulence.

Formation and Rebranding to FGS Global

In October 2021, Finsbury Glover Hering (FGH) announced its merger with Sard Verbinnen & Co., a New York-based strategic communications firm, to create a unified global leader in advisory and communications services. The transaction, expected to close in the fourth quarter of 2021, aimed to integrate FGH's European and U.S. public affairs strengths with Sard Verbinnen's expertise in high-stakes corporate transactions, resulting in a firm with over 1,000 employees across 25 offices worldwide. The merger was completed on December 1, 2021, forming the entity that would later adopt the FGS Global name, with , co-chair of FGH, and George Sard, co-founder of Sard Verbinnen, serving as co-chairs of the combined leadership. This combination built directly on the prior 2021 integration of , , and Hering Schuppener into FGH, expanding the firm's capabilities in advisory, crisis communications, and while maintaining independence from larger advertising conglomerates. On June 7, 2022, the firm rebranded as FGS Global, dropping the legacy names to establish a singular, streamlined that emphasized its global scale and integrated services. The rebranding, which included a new logo and visual , was positioned as an evolution that preserved the heritage of its predecessor firms—Finsbury, , Hering Schuppener, and Verbinnen—while enabling a more cohesive approach to serving multinational clients amid increasing geopolitical and economic complexity. This move coincided with the firm's ranking as a top global advisor for deal volume and value, underscoring its focus on high-profile financial and .

Business Operations and Services

Core Strategic Advisory and Communications Offerings

FGS Global specializes in strategy, delivering integrated advisory services focused on communications and affairs to help clients manage complex reputational, regulatory, and al challenges. The firm's core offerings include and issues , affairs, policy and advocacy, and , and transaction and financial communications. These services are provided through a global network of over 1,400 professionals across 31 offices, emphasizing data-driven insights and cross-border coordination. In crisis and issues management, FGS Global advises on responding to reputational threats, activist campaigns, and mission-critical events, drawing on expertise to protect corporate interests and mitigate backlash. The firm has supported clients through high-profile disputes, including activist attacks and regulatory inquiries, by developing rapid-response strategies that integrate , , and . This area leverages the firm's experience from predecessor entities like and Sard Verbinnen & Co., which handled landmark crises in finance and . Government affairs, policy, and advocacy services involve navigating legislative, regulatory, and geopolitical landscapes, with a focus on public policy counseling and preparation for parliamentary or congressional investigations. FGS Global assists executives in shaping outcomes, responding to inquiries, and building coalitions, often in sectors like , , and . For instance, the firm supports clients in hearings and advocacy efforts to influence outcomes in jurisdictions across , the , and . Strategy and encompasses corporate reputation building, transformation communications, and , helping leaders align messaging during restructurings or cultural shifts. This includes digital strategy integration for outreach and measurement of reputational impact. FGS Global positions itself as a leader in these areas, advising on long-term narrative development to sustain trust amid evolving media environments. Transaction and financial communications form a cornerstone, covering mergers, acquisitions, IPOs, spin-offs, and defenses against activist shareholders. The firm has advised on some of the world's largest deals, providing counsel on disclosure strategies, , and post-transaction integration to manage market reactions and regulatory scrutiny. This service draws heavily from the financial communications heritage of merged firms, emphasizing precision in high-stakes announcements.

Global Reach and Sector Focus

FGS Global operates with approximately 1,400 employees across 31 offices spanning three continents, providing integrated strategic advisory services from locations including to . In the United States, the firm maintains over 500 professionals in eight cities, such as its headquarters in , along with offices in , , and . European operations encompass more than 300 staff in eight offices across , , , , and , supporting client needs in regulatory and geopolitical contexts. The firm's global footprint is augmented by associate partners, including Drury and LLYC, enabling extended coverage in additional markets. The firm's sector expertise spans multiple industries, with dedicated practices in , , industrials, and and consumer goods. In , FGS Global advises on banking consolidation, , and responses to threats across the , , and . services integrate strategic communications, , and policy support for clients in and related fields. Industrials coverage includes critical minerals, , , and , emphasizing reputation enhancement amid business objectives. and consumer goods teams serve major organizations in apparel, , and consumer-facing sectors globally. Additional focus areas encompass , , and ; ; and ; and private capital, where the firm leverages sector-specific acumen alongside government affairs for portfolio advancement. This diversified approach allows FGS Global to address high-stakes transactions and transformations tailored to industry dynamics, drawing on integrated capabilities like digital strategy and .

Leadership and Governance

Executive Team and Key Figures

Alexander Geiser serves as of FGS Global, appointed following the 2021 merger that formed the firm from , , and Hering Schuppener, where he was managing partner. In December 2024, ahead of the firm's acquisition by , Geiser was designated to chair the executive committee, overseeing the partnership's operational leadership. Roland Rudd, founder of predecessor firm (originally RLM Finsbury, established in 1994), holds the position of Chair and leads the shareholder committee post-2024 restructure. Rudd has guided the firm's expansion through key mergers, emphasizing stakeholder advisory services. Carter Eskew, founder of in 2001, acts as Global Co-Chairman, focusing on major client accounts, integration, and innovation across the firm's offerings. Paul Verbinnen, a partner, serves as Co-Chairman of , advising on mergers, acquisitions, crises, and special situations for diverse clients. The executive structure supports a global partnership model, with regional leaders such as Simon Moyse as CEO () and Alexander Geiser also overseeing operations. This setup, formalized in early 2025, aims to enhance long-term growth amid increasing demand for strategic communications.

Ownership Structure and Major Investors

FGS Global operates as a , with its ownership evolving through strategic investments and divestitures. Following its formation in from the merger of Finsbury Glover Hering and Sard Verbinnen & Co., the firm was majority-owned by WPP, which held approximately 55% as of July 2023, alongside minority stakes held by (about 30%) and management/employees (the remainder). In April 2023, . Inc. acquired its initial 30% stake in FGS Global through its European Fund VI, valuing the company at approximately $1.4 billion and marking a shift toward involvement to fuel growth. This investment followed KKR's pattern of backing high-growth advisory firms, with the stake providing capital for expansion while retaining WPP's . By August 2024, agreed to purchase WPP's entire remaining equity position—roughly 74%—for $775 million, elevating 's ownership to approximately 80% and valuing FGS Global at an enterprise value of $1.7 billion; the deal closed in December 2024, fully divesting WPP and positioning as the dominant shareholder. Post-transaction, employee shareholders—numbering over 500—retain about 26% equity, aligning incentives with performance in a structure common for private equity-backed consultancies. No other major external investors hold significant stakes, though FGS Global established a Global Shareholder Committee in February 2025, chaired by co-founder , to oversee strategic decisions and support long-term governance as a standalone independent of WPP. This committee serves as the firm's highest decision-making body, reflecting a hybrid model blending oversight with internal leadership input.

Notable Clients and Engagements

High-Profile Transactions and Campaigns

FGS Global has advised on numerous high-value , earning top rankings from Mergermarket as the leading global M&A communications advisor by deal value and count for multiple years, including 2023, 2024, and the first half of 2025. In 2024, the firm supported over 450 deals worldwide, contributing to more than half of its U.S. deal value totaling $299 billion in the first half of 2025 alone. Notable transactions include Bosch's acquisition of ' HVAC business and Covestro's sale to a led by ADNOC and ADQ, both completed in 2024 amid complex regulatory and stakeholder scrutiny. In , FGS Global maintained dominance, ranking first by deal value in the UK, , and overall region, with consistent leadership in German M&A communications for 20 consecutive years as of 2024. The firm's advisory roles often involve managing shareholder, regulatory, and media communications to mitigate risks in cross-border deals. Beyond transactions, FGS Global has led public affairs and reputation campaigns for major clients. For , the firm developed a Washington, D.C.-targeted initiative in the early 2020s to reframe the national dialogue on , emphasizing policy and to support the company's GLP-1 drug portfolio amid growing demand. In 2024, Norfolk Southern engaged FGS Global, alongside Joele Frank, to counter a contest from activist investor Ancora Holdings following a major train derailment, focusing on defense and investor communications. Other campaigns include advocacy for the Waterways Council on infrastructure policy and out-of-home advertising for to bolster corporate reputation. The firm has also supported proxy battles and activist defenses, such as advising against Trian Partners' investment push, highlighting post-activist communication strategies to align management narratives with shareholder interests. These efforts underscore FGS Global's integration of data-driven paid media, creative storytelling, and stakeholder targeting in high-stakes scenarios.

Sector-Specific Representations

FGS Global maintains specialized practices across multiple industries, delivering tailored strategic communications, , and policy advocacy to address sector-unique stakeholder dynamics and regulatory environments. In , the firm supports banks and institutions through transaction communications, mergers advisory, and crisis response, exemplified by campaigns for U.S. Bank focused on and brand positioning. The healthcare sector represents a core focus, where FGS Global advises pharmaceutical firms, insurers, and providers on policy navigation, product launches, and reputational challenges. Notable engagements include work with on integrated advocacy campaigns and on out-of-home communications initiatives. This expertise was bolstered on September 10, 2025, when FGS Global acquired Tarplin, Downs & Young, a Washington-based firm specializing in healthcare policy and advocacy founded in 2006. In technology, FGS Global aids and software innovators with preparation, rebuilding, and of advancements in , mobile devices, and applications. The industrials practice emphasizes enhancement alongside operational goals for manufacturing and clients. Infrastructure efforts include for entities like the Waterways Council, addressing and policy issues. Entertainment and media clients benefit from strategic partnerships covering film, television, streaming, and content creation, with services spanning talent positioning and distribution strategies. In retail and consumer goods, the firm counsels global brands in apparel, retail operations, and food sectors, such as TreeHouse Foods, on market-facing campaigns and supply chain communications. Climate, energy, and sustainability practices integrate advocacy for transitions in fossil fuels and renewables, while food and agriculture teams handle regulatory and consumer trust issues.

Controversies and Criticisms

In 2012, Finsbury, a core predecessor firm to FGS Global, faced accusations of undisclosed paid editing on Wikipedia after altering the entry for client Alisher Usmanov, a Russian billionaire, to excise references to a 2009 legal dispute involving threats against journalists who published critical articles about him. The edits, traced to accounts linked to Finsbury staff, removed content detailing Usmanov's successful libel suits against media outlets, which Wikipedia editors had deemed notable based on coverage in outlets like The Guardian and Reuters. Subsequent investigations revealed that Finsbury Glover Hering, the merged entity preceding FGS Global's 2021 formation, operated over 15 accounts—later banned by the platform—that systematically targeted Usmanov's page to delete or neutralize adverse material, including ties to allegations and sanctions scrutiny. These actions violated 's conflict-of-interest guidelines, which mandate of paid contributions to maintain neutrality and prevent advocacy editing. The Chartered Institute of Public Relations (CIPR) condemned the practice, asserting that PR professionals must avoid direct edits on client-related articles to uphold ethical standards, prompting calls for industry-wide adherence to Wikimedia's transparency rules. The controversy amplified broader scrutiny of firms' Wikipedia involvement, contributing to a 2014 joint pledge by 11 agencies, including Finsbury affiliates, to cease undisclosed editing and comply with platform policies prohibiting paid advocacy. Despite such commitments, the incidents highlighted risks of reputational manipulation through sockpuppet accounts, eroding trust in collaboratively edited resources and underscoring 's enforcement of bans on non-transparent paid work. No public disclosures from FGS Global have addressed these historical practices post-rebranding, though the firm's strategic communications services continue to intersect with online .

Internal Cultural and Operational Disputes

In May 2024, employees in FGS Global's Asian offices raised complaints alleging a "toxic" workplace culture marked by "colonialism," prompting the firm to launch an internal review. The grievances, outlined in an anonymous letter to leadership, criticized management practices perceived as domineering and culturally insensitive, leading FGS Global to dispatch James Henderson, its most senior executive in Asia, to engage directly with affected staff and gather feedback. This episode highlighted tensions in cross-regional operations following the firm's 2021 merger, where integrating diverse teams across time zones and cultural contexts exacerbated interpersonal frictions. Employee feedback on platforms like corroborates broader cultural challenges, with an overall company rating of 3.7 out of 5 based on 147 reviews as of late 2025, and only 63% of respondents recommending the firm to a friend. Recurrent themes include excessive workloads, with 9 reviews specifically noting "long hours and weekend work" as standard, contributing to a work-life balance score of 3.3 out of 5. A March 2023 review from a labeled the "terrible and toxic," citing unresponsive and stalled career progression due to managerial bottlenecks. Compensation complaints are frequent, with employees reporting salaries below market rates alongside demands for rapid email responses—sometimes tracked by management in real-time—intensifying operational pressures in a high-stakes advisory . These issues reflect operational strains from the post-merger structure, where rapid expansion to over 1,000 employees across 28 offices has strained cohesion, though no formal lawsuits or regulatory probes into internal practices have been reported. and values score 3.6 out of 5, buoyed by strengths in career opportunities (4.0), but persistent dissatisfaction underscores a disconnect between the firm's client-facing expertise and its internal dynamics. While anonymous reviews carry inherent biases toward negative experiences, the consistency across multiple submissions aligns with patterns in demanding sectors.

Ethical Concerns in Lobbying and Advisory Roles

FGS Global's and advisory activities have drawn scrutiny for potential conflicts of , particularly instances where firm personnel with close ties to policymakers advocate for corporate clients facing regulatory or reputational challenges. Critics argue that such arrangements enable on , prioritizing client interests over broader societal concerns like labor standards and environmental impacts. A prominent example involves FGS Global's representation of , the Chinese fast-fashion retailer accused of exploitative labor practices, violations, and environmental harm through rapid production cycles. In 2024, FGS partner Kamella Hudson, who collaborated closely with Chancellor during Labour's election campaign, arranged meetings between Shein CEO Donald Tang and senior officials and ministers. This occurred as Shein pursued a IPO amid heightened scrutiny over its ethics and calls for stricter import regulations. Observers, including investigative journalists, highlighted the risk of policy favoritism, given Hudson's advisory role to Reeves on economic matters. Further concerns arose from FGS Global embedding lobbyists within Labour's teams in 2024, providing policy input while representing clients such as Czech billionaire , who bid for amid debates over privatization and national infrastructure. Such integrations, approached by to bolster expertise, have been criticized for blurring lines between private advocacy and public preparation, potentially shaping opposition platforms to align with corporate agendas. FGS's clients also include major pharmaceutical firms, with reports noting donations from associated entities to ministers post-election, fueling questions about access to deliberations. In the , FGS Global's extensive —totaling $5.24 million across 65 clients in 2025—involves issues like trade, energy, and healthcare, but lacks documented violations; however, representation of entities like on federal contracts has prompted general discourse on lobbying firms' role in amplifying corporate voices in regulatory arenas. FGS maintains a emphasizing ethical and , yet detractors contend that the firm's strategy model inherently incentivizes aggressive that may sideline . No formal sanctions have been imposed, but these episodes underscore ongoing debates about in advisory-lobbying intersections.

Financial Performance and Recent Developments

Revenue Growth and Acquisitions

FGS Global achieved global revenue of $455 million in 2023, reflecting an 8% year-over-year increase, with U.S. revenue reaching $269 million, up 6%. In 2024, the firm reported an 11% global revenue growth to $503 million and a 14% rise in the United States to $307 million, driven by expanded advisory services amid heightened M&A activity. U.S. revenue specifically grew 13.8% that year, underscoring robust performance in transaction communications. In the UK, revenue increased 7.8% from 2023 to 2024, reaching £52.4 million from £48.6 million, supported by a team of 163 professionals. These gains followed the firm's 2021 formation via the merger of Finsbury Glover Hering and Sard Verbinnen & Co., which positioned it for scaled operations in strategic communications. To bolster capabilities, FGS Global pursued targeted acquisitions in 2025. On September 10, it acquired Tarplin, Downs & Young, LLC, a bipartisan Washington-based firm specializing in and , integrating its expertise to strengthen sector consulting. Earlier, on August 4, the firm bought London-based Edmonds Elder, a digital-first communications agency, to enhance integrated campaigning and offerings as part of its initiatives. These moves aligned with ongoing revenue momentum, including top rankings in M&A advisory by deal volume and value.

Strategic Partnerships and Management Changes

In August 2024, announced its acquisition of WPP's full equity position in FGS Global at an enterprise value of $1.7 billion, enabling FGS to operate as an independent entity focused on communications and public affairs. The deal closed on December 3, 2024, with FGS CEO Alex Geiser describing it as an enhanced strategic partnership that underscores 's commitment to the firm's expansion in stakeholder strategy. On September 3, 2024, FGS Global formed a with HundredX, a provider of benchmarking data, allowing FGS to integrate HundredX's analytics into client strategies for and . In December 2024, ahead of the acquisition's completion, FGS Global restructured its leadership framework, introducing a global shareholder committee to oversee long-term strategy and a global executive board to manage daily operations. This was followed in February 2025 by the formal establishment of a Global Shareholder Committee, chaired by , as the firm's paramount governance body to drive sustained growth. Key personnel appointments in 2025 included Michael Ahrens as Managing Director in July, aimed at bolstering strategic advisory services, particularly in corporate positioning and transactions. In , Julia Phelps was named and Head of Transformation to enhance firm-wide marketing and operational evolution. These changes coincided with targeted expansions, such as the August 2025 acquisition of digital communications firm Edmonds Elder to integrate advanced online advocacy tools.

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