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FanCode

FanCode is an over-the-top () sports streaming platform that delivers , scores, and highlights for major sporting events, with a primary focus on , , Formula 1, and other global leagues. Founded in 2019 by Yannick Colaco and Prasana Krishnan, FanCode operates as a of Dream Sports, the parent company behind the fantasy sports platform , and has grown into India's premier digital sports destination by aggregating content from international broadcasters and offering personalized fan experiences. The platform streams over 20,000 live matches annually, including exclusive rights to series like and tours, and integrates features such as player statistics, expert analysis, interactive moments, and AI-powered multilingual commentary to engage its user base of over 160 million as of 2025. Subscription-based access is available via its mobile app, which has garnered over 50 million downloads as of 2024, and partnerships with telecom providers like have expanded its reach by bundling FanCode with broadband and mobile plans.

History

Founding

FanCode was founded in March 2019 by sports industry veterans Yannick Colaco and Prasana Krishnan as an over-the-top (OTT) sports streaming service aimed at audiences seeking accessible sports content. The platform was established under the Dream Sports group, formerly known as , which provided initial resources to support its development as a subsidiary focused on aggregating multi-sport experiences. The company's inception centered on delivering affordable, ad-free access to international and niche sports events that were often unavailable or fragmented on traditional . At launch, FanCode emphasized a personalized, curated ecosystem including live match scores, news, fantasy sports statistics, expert analysis, and community features, initially rolling out with select and events to build user engagement. Headquartered in , , FanCode began operations with a compact team of approximately 25 professionals specializing in product development, , and to rapidly iterate on its core offerings. This early setup leveraged the parent company's infrastructure to establish FanCode as a dedicated digital hub for enthusiasts in a dominated by limited broadcast options.

Expansion and Milestones

In 2020, FanCode acquired , a sports research platform, to enhance its data analytics and statistics capabilities, marking an early step in deepening integration with the broader ecosystem, including . This move contributed to rapid user growth, with the platform experiencing a 4-5x increase in daily and monthly active users from 2020 to 2021, reaching an overall user base of over 20 million by mid-2021. By 2021, FanCode expanded its offerings with interactive features such as FC Live for immersive streaming and FC Stats for real-time analytics and player insights, alongside entry into broadcasting, including coverage of leagues like the and Women's Super Series. These enhancements supported broader content diversification, streaming over 300 events by early 2022 and solidifying its position in multi-sport engagement. In May 2021, FanCode secured $50 million in funding from its parent company Dream Sports through its investment arm, Dream Sports Investments, aimed at scaling international content acquisition and technological infrastructure to reach a 100 million user base. This infusion enabled expansion into global leagues, with the platform streaming approximately 6,500 matches in 2022 alone, spanning , football, and other sports. FanCode's growth continued into 2024, with its overall user base surpassing 100 million and paid subscribers doubling from the previous year, driven by a shift toward non-cricket sports like and to capture a more diverse audience. By August 2024, the platform reported over 160 million cumulative users, reflecting fivefold growth in the prior three years. In August 2025, FanCode announced and executed the shutdown of its arm, FanCode Shop, in October 2025, citing viability challenges and issues in the sports merchandise market. This allowed a strategic pivot to core streaming and content services. In October 2025, FanCode partnered with Camb.AI to introduce -powered multilingual commentary, enhancing personalized and accessible sports streaming experiences. Later that month, it secured exclusive digital streaming rights for the Sixes 2025 cricket tournament, held from November 7 to 9.

Ownership and Operations

Founders and Leadership

Yannick Colaco serves as the co-founder and CEO of FanCode, where he focuses on content acquisition strategies and enhancing user experience through innovative sports streaming features. With over two decades in the sports and media sector, Colaco previously held the position of Managing Director at NBA from 2013 to 2019, during which he spearheaded basketball programs, launched the NBA Academy , and expanded the league's presence in the country. Prior to that, he was at Nimbus Sport, a leading Indian sports broadcaster, contributing to major and international sports rights management. Prasana Krishnan is the co-founder and of FanCode. Krishnan possesses deep expertise in digital technology and sports broadcasting, having led the digital operations at after collaborating with Colaco at Nimbus Sport until 2013. His prior roles emphasized scalable tech solutions for content delivery and user engagement in the media industry. The leadership team at FanCode has expanded strategically to support its growth as a comprehensive sports platform, including the appointment of Nishant Nayak as in 2022 to drive and features; Nayak served in this role until 2024. These additions have bolstered the company's ability to negotiate sports rights and develop interactive tools. Amit Mirchandani serves as the current , overseeing platform development and technology infrastructure. Colaco and have shaped FanCode's fan-centric philosophy by prioritizing data-driven personalization, enabling tailored recommendations for live streams, highlights, and merchandise based on user preferences and viewing history. This approach has positioned the platform as a personalized for diverse audiences in . As part of Dream Sports, FanCode benefits from parental oversight in key executive decisions.

Corporate Structure

FanCode operates as a of Dream Sports, the parent company of the fantasy sports platform , with Dream Sports holding a majority stake since FanCode's inception in 2019. This structure positions FanCode within a broader , allowing for shared resources and strategic alignment while maintaining operational independence in its streaming and content divisions. The company's primarily relies on subscription-based access to live , offering monthly and annual plans starting at ₹199 (as of 2025), alongside an ad-supported free tier for select events. Previously, revenue was supplemented by through FanCode Shop, which sold official merchandise but was discontinued in October 2025 to refocus on core offerings. partnerships further contribute to , targeting enthusiasts via integrated promotions. By 2025, FanCode employs over 100 staff across divisions dedicated to content acquisition and production, technology development, and marketing, supporting its expansion in digital sports media. Integration with facilitates cross-promotions, including bundled subscription options for fantasy users to access live streams alongside gaming features.

Services and Features

Live Streaming Platform

FanCode's live streaming platform enables users to access sports events across multiple devices, including dedicated applications for and , a web-based interface, and support for smart TVs such as , Fire TV, , and . In November 2023, the platform integrated with Channels, allowing subscribers to stream FanCode content directly through the Prime Video app, expanding accessibility for Prime members in . The platform delivers high-quality streams with low-latency delivery to ensure real-time viewing experiences, supporting up to resolution for enhanced clarity during live events. Commentary is available in multiple languages, including English and , with AI-generated live commentary introduced for events like the 2025 to broaden audience reach. FanCode offers flexible subscription options, including monthly and yearly plans under for ongoing access, as well as event-specific passes such as match passes and tour passes for individual games or series, with ad-free viewing available in premium and select pass variants. These tiers cater to different user needs, from one-off events starting at low prices to comprehensive annual subscriptions. To boost user engagement, the platform incorporates interactive features such as multi-angle views and real-time stats, allowing viewers to switch perspectives and access in-depth data during streams. It also integrates briefly for enhanced viewing, providing contextual insights alongside the core broadcast.

Interactive Tools and

FanCode's interactive tools and enhance user engagement beyond core streaming by providing data-driven features and personalized experiences across its platform. These tools integrate seamlessly with live events to offer real-time insights and interactive elements, catering to both casual fans and enthusiasts seeking deeper analysis. A key component is FC Stats, FanCode's real-time launched in 2021 through the acquisition of FanDuniya, which serves as a comprehensive hub for , player statistics, and insights. This tool delivers detailed player stats, match , and feeds during events, enabling users to access in-depth information on leagues, teams, and performances even for non-streamed matches like the . While specific visualizations such as heat maps are not explicitly detailed in official documentation, FC Stats emphasizes predictive insights through its offerings, helping users anticipate game outcomes based on historical and live trends. Complementing this, FC Live introduces interactive overlays during streams, overlaying live scores, instant highlights, and social sharing options directly onto the video feed for an immersive experience. These overlays include player statistics and commentary, allowing users to engage with content in , such as sharing key moments via integrated social features. Launched as part of FanCode's early expansions around , FC Live has been pivotal in delivering the platform's "fastest interactive live scores," enhancing viewer interaction without interrupting the stream. FanCode's personalization engine employs algorithm-based recommendations to suggest upcoming events tailored to individual viewing history, leveraging to create a more relevant content discovery process. This feature draws from behavior data to prioritize matches and highlights, improving retention by surfacing personalized feeds of , , and streams. Integrated elements, such as those from partnerships like Bragr.ai, further enable predictive recommendations and game , making the platform adaptive to fan preferences. Exclusive to the , FanCode includes notifications for alerts, ensuring users receive timely updates on live events, scores, and highlights to maintain engagement on the go. Additionally, it features integrations with fantasy leagues like —FanCode's sister platform under Dream Sports—providing real-time stats, player information, and expert tips to aid fantasy team building and league participation. These mobile tools, supported by the app's over 50 million downloads as of 2024, facilitate seamless fantasy sports interactions alongside access.

E-commerce Initiatives

In August 2020, FanCode launched FanCode Shop, an online platform dedicated to selling official sports merchandise such as match jerseys, t-shirts, jackets, caps, and accessories, initially featuring products from six (IPL) teams including , , and . The initiative aimed to provide authentic fan gear tied to live-streamed events, leveraging FanCode's streaming audience to drive sales through integrated in-app purchasing options. The shop expanded its offerings over the years, becoming the official merchandise destination for all eight IPL teams by 2021, and further expanded to all 10 IPL teams by 2022, securing partnerships with major sports organizations, including a multi-year deal with to manage their mega store and an official retail partnership with the () for the 2023 in . It stocked products from prominent brands like and , focusing on licensed apparel and memorabilia for , , and other sports to capitalize on tournament hype. Sales peaked during major events, with significant growth reported during IPL seasons and international tournaments like the 2023 Cricket World Cup, where exclusive ICC merchandise boosted and contributions from . However, operational challenges emerged, including high costs and competition from products. In August 2025, FanCode announced the shutdown of FanCode Shop, citing unsustainable viability due to escalating expenses and a strategic pivot toward its core streaming and content business. The platform continued fulfilling orders until October 2025, marking the end of its operations.

Programming

Cricket Coverage

FanCode has secured streaming rights for select matches of the (IPL) through mini-passes, enabling users to access individual games affordably since 2023 as part of its sachetized model for non-marquee content. This approach extends to affiliates and related events, broadening access to India's premier T20 league beyond traditional broadcasters. Additionally, the platform held rights to (ICC) pathway events, including qualifiers for the T20 from 2021 to 2023, allowing of emerging talent in . The coverage extends to key domestic leagues such as the Big Bash League (BBL), where FanCode provides live streaming of all matches, capturing the excitement of Australia's T20 competition. FanCode also streams women's internationals and domestic tournaments, notably serving as the exclusive digital partner for the Women's Premier League (WPL) since its launch in 2023, offering full-season access to the inaugural and subsequent editions of India's women's T20 franchise league. Enhancing the viewing experience, FanCode integrates unique features tailored to cricket streams, including ball-by-ball commentary for real-time updates and replays for decision reviews during live broadcasts. Post-match provide in-depth player statistics, match insights, and visualizations exclusive to cricket content, helping fans analyze performances beyond the game. Cricket dominates FanCode's programming, accounting for approximately 70% of its streams based on match volume, with significant peaks in concurrency during major events like the 2023 World Cup, where the platform contributed to heightened engagement through scores, highlights, and related coverage.

Football Coverage

FanCode's football coverage emphasizes international club competitions and domestic leagues, with a focus on enhancing accessibility for Indian audiences through targeted broadcasting deals. The platform secured exclusive rights to stream select matches from the English Premier League (EPL) in India starting from the 2022-23 season, contributing to the league's visibility during that cycle. It also holds rights for La Liga, including a five-year exclusive deal for La Liga EA Sports and La Liga Hypermotion beginning with the 2025-26 season. Additionally, FanCode streams UEFA Champions League qualifiers, providing live coverage and highlights. In October 2025, FanCode secured exclusive TV and digital rights for the UEFA Women's Champions League 2025-26 season, streaming all 75 matches. In domestic football, FanCode offers full coverage of the (ISL) from the 2020-21 season onward, encompassing all matches of the men's and women's leagues. To engage viewers, FanCode incorporates specialized features such as tactical breakdowns during live matches, player tracking statistics, and commentary options powered by , broadening appeal to non-English speaking fans in urban and regional markets. Interactive stats, including real-time player performance data, are applied to enhance match analysis. The surge in EPL and La Liga popularity among urban Indian audiences has driven notable growth in football streaming on FanCode, diversifying its content beyond cricket and supporting overall platform expansion.

Motorsports Coverage

FanCode began its Formula 1 coverage in India with an exclusive two-year media rights deal announced in February 2024, covering the 2024 and 2025 seasons. This agreement includes live streaming of all race weekends, encompassing practice sessions, qualifying rounds, F1 Sprint events, and Grand Prix races, along with support series such as Formula 2 and Formula 3. The platform provides access via its mobile app, website, and smart TV apps, with subscription options including an annual pass for ₹599 and individual race passes starting at ₹49, making it more affordable than previous international streaming services. To enhance viewer engagement, FanCode introduced multilingual commentary for the 2025 season, including and regional languages, alongside pre- and post-race analysis shows in partnership with for the English feed. Although the streams focus on core broadcast feeds without advanced F1TV features like live or onboard cameras, they cater to India's burgeoning F1 audience, which has grown to nearly 79 million fans as of 2025, reflecting a 41% increase since 2019. This expansion aligns with the post-2023 surge in Indian interest following high-profile events and driver performances. In addition to Formula 1, FanCode secured exclusive digital streaming rights for MotoGP in through a three-year deal starting in 2025, extending until 2027. The coverage features live streams of all Sprint races and events, complemented by exclusive highlights and behind-the-scenes content, available via a season pass for ₹599 or a combined F1-MotoGP motorsports pass for ₹999. FanCode has also partnered with domestic motorsports leagues to broaden its portfolio. In August 2024, it became the official streaming partner for the Indian Racing Festival, which includes the (IRL) and Indian Championship, offering live coverage of multiple rounds across the season. For 2025, FanCode extended its reach to the Indian Supercross Racing League (ISRL) Season 2 as the official OTT partner, streaming all 18 races across three cities featuring six teams and 36 riders. Earlier in 2024, the platform added the German series, providing live action from its eight-event European calendar. These initiatives target the rising popularity of motorsports in , leveraging FanCode's 160 million-plus user base to deliver high-speed racing content with interactive scores and highlights.

Other Sports Coverage

FanCode has expanded its basketball offerings beyond traditional leagues to include select NBA games and highlights, providing Indian audiences with access to key matches since the 2021-22 season. This coverage features live streams of marquee games, player statistics, and post-match analysis, complementing the platform's core focus on interactive viewing experiences. In recent years, FanCode introduced WNBA content, starting with the 2023 season, offering scores, schedules, and highlights to tap into the growing interest in . In the combat sports arena, FanCode streams full fight cards for major MMA events under promotions like the () and , including high-profile 2024 tournaments such as the PFL World Championship and Bellator Champion Series. These broadcasts deliver complete event lineups with live action, fighter profiles, and highlights, positioning FanCode as a key destination for MMA enthusiasts in where UFC rights are held elsewhere. Baseball coverage on FanCode centers on (MLB) series, with seasonal streaming of select regular-season games and matches since partnering with the league. This includes over 50 games per month for subscribers, emphasizing American sports diversification through highlights, stats, and expert commentary to engage niche fanbases. In January 2025, FanCode acquired exclusive streaming rights for the inaugural , providing live coverage and highlights of the event held from January 24 to February 2. FanCode's approach to these sports involves acquiring relatively undervalued at manageable costs, allowing diversification from dominant and content to build a broader multi-sport ecosystem. This strategy supports platform growth by attracting specialized audiences and enhancing overall engagement without the prohibitive expenses of mainstream leagues.

Technology and Partnerships

Infrastructure Developments

In December 2024, FanCode completed a significant infrastructure migration from (AWS) to Google Cloud's Memorystore for Cluster to enhance backend scalability and performance. This shift addressed previous challenges with latency in AWS-hosted instances and rising costs, enabling seamless integration with FanCode's existing Google Cloud ecosystem. The migration utilized Input/Output tools (RIOT) to transfer data with zero downtime for non-persistent workloads, resulting in a fully managed service that supports fast caching and real-time data processing for personalized user experiences. FanCode began adopting (AI) technologies in 2023 through its partnership with Google Cloud, focusing on for content recommendation and user personalization. This collaboration leverages Google Cloud's data analytics and AI tools to match audiences with relevant sports content, delivering tailored recommendations for live streams, merchandise, and interactive features. The initiative modernized FanCode's applications using Google Kubernetes Engine, improving efficiency in handling dynamic content delivery while laying the groundwork for advanced personalization at sub-second latency levels. Although specific AI implementations were not detailed in 2023 announcements, the partnership enhanced overall content security through integrated cloud services. To support growing demand, FanCode achieved notable scalability milestones, including the ability to handle large spikes in concurrent viewers during peak events such as major series. By 2024, the platform streamed over 15,000 live events annually—double the previous volume—while maintaining consistent performance for billions of minutes of content consumption. These improvements were bolstered by the migration, which provides flexible cluster sizing to accommodate varying workloads without interruptions. FanCode expanded its data infrastructure in by leveraging Cloud's regional data centers in and , combined with via MediaCDN for optimized content delivery. This setup reduces buffering times by processing data closer to end-users across the country, ensuring low-latency streaming even during high-traffic periods. The edge integrations minimize geographical delays, supporting FanCode's nationwide audience with efficient, intelligent distribution of live sports feeds.

Strategic Collaborations

FanCode has forged significant partnerships to bolster its content acquisition, distribution channels, and technological capabilities, enabling enhanced fan engagement and broader in the sports streaming sector. In February 2023, FanCode announced a collaboration with Google Cloud aimed at leveraging advanced data analytics for personalized fan experiences and optimizing cloud infrastructure for seamless . This partnership focuses on matching audiences with tailored sports content, utilizing Google Cloud's tools to drive engagement through real-time insights and efficient content delivery. To expand its distribution footprint, FanCode integrated with Prime Video Channels in November 2023, launching a dedicated sports channel that provides access to over 15 sports, including and , for an annual fee of INR 249. This integration taps into Video's substantial user base in , with around 60 million active users as of 2023, significantly amplifying FanCode's reach without requiring separate app downloads. The move positions FanCode as the first dedicated sports service on Prime Video Channels, offering live streams of major tournaments like the Carabao Cup and . In terms of content rights, FanCode secured key multi-year deals to secure premium sports properties. Similarly, for motorsports, FanCode entered a two-year exclusive agreement with Formula 1 in February 2024, granting rights to all race weekends, practice sessions, and sprints through 2025, marking its entry into high-profile international racing coverage. FanCode has also pursued distribution alliances with telecommunications providers to facilitate bundled access and lower entry barriers for users. In May 2024, it partnered with Reliance Jio to offer complimentary FanCode subscriptions to customers on select JioAirFiber, JioFiber plans starting at INR 1,199 annually, and certain prepaid mobility packs, integrating sports streaming directly into Jio's ecosystem for enhanced accessibility across mobile and TV platforms. These collaborations have indirectly supported FanCode's infrastructure by enabling scalable content delivery tied to partner networks. In 2025, FanCode expanded its technology partnerships with a focus on AI enhancements. In September, it collaborated with Visionular to implement cloud-first AI video compression, achieving 40% data reduction and upgraded 1080p quality for streaming to its user base. Also in September, FanCode partnered with Camb.AI to introduce real-time AI-powered multilingual commentary, starting with cricket during the CPL 2025 and expanding to other sports. For content, FanCode secured digital streaming rights for MotoGP in India for three years starting February 2025, along with exclusive coverage of the Ryder Cup in September 2025 and the UEFA Women's Champions League in October 2025.

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