Fact-checked by Grok 2 weeks ago

Foodora

Foodora is an online food delivery platform owned by Delivery Hero SE, specializing in rapid on-demand delivery of meals from restaurants and groceries via a mobile app and network of riders. Founded in Munich, Germany, in 2014 as Volo GmbH and rebranded shortly thereafter, the company connects customers with local providers in over 700 cities across six European countries: Austria, Czechia, Finland, Hungary, Norway, and Sweden. Acquired by in September 2015, Foodora has emphasized quick commerce, partnering with thousands of restaurants and retailers to enable fast fulfillment, often within minutes for select items, supported by a exceeding 2,000 employees and independent contractors. Its model relies on algorithmic order assignment, GPS tracking, and incentives for riders, primarily using bicycles or scooters in urban areas to promote efficiency and lower emissions. The platform has achieved notable market penetration in and , with expansions driven by Delivery Hero's global resources, but has faced persistent labor disputes centered on rider pay, scheduling control, and classification as independent contractors rather than employees. These issues prompted strikes, such as in , , in 2017, and legal rulings like Australia's Fair Work Commission's 2018 determination that a Foodora rider qualified as an employee, leading to compensation awards and the company's Australian exit amid unpaid wage claims. Similar challenges in involved allegations of punitive tracking and union organizing efforts, highlighting tensions between platform flexibility and worker protections in the .

History

Founding and Initial Launch

Foodora was founded in , , in 2014 under the name Volo by a team that included entrepreneur Emanuel Pallua, who served as an early managing director and for the German operations. The startup emerged amid the growing European market for on-demand apps, positioning itself as a digital platform connecting urban customers with local restaurants via mobile ordering and courier services. The service officially launched in October 2014, initially limited to with partnerships from around 30 select restaurants focused on premium cuisine. In its early days, operations were lean, with the founders personally managing deliveries, primarily by , to achieve quick turnaround times in the city's dense urban environment. This hands-on approach emphasized reliability and speed, charging customers a delivery fee—approximately €2.90 in initial markets—while restaurants paid a of about 30% on orders. The platform's initial technology centered on a user-friendly app for and , enabling real-time tracking and payments, which differentiated it from traditional phone-based ordering systems prevalent at the time. By prioritizing high-end partners and efficient logistics, Foodora quickly gained traction among tech-savvy consumers in , setting the stage for rapid scaling before securing backing from in April 2015.

Expansion and Acquisition by Delivery Hero

Following its initial launch in Berlin in October 2014, Foodora rapidly expanded operations within and select European markets, establishing presence in cities such as , , and by early 2015, backed by Internet's investment in April 2015. This growth positioned Foodora as a competitor in the burgeoning on-demand sector, leveraging a model of courier-based deliveries from local restaurants. On September 17, 2015, SE acquired 100% of Foodora from for an undisclosed amount, integrating its operations into the larger group's portfolio to capitalize on synergies in , , and market scale. The acquisition enabled Foodora to access 's established infrastructure across multiple continents, facilitating accelerated international rollout while maintaining its brand focus on premium, urban services. Post-acquisition, Foodora intensified expansion in ; by February 2016, it announced entry into 11 new locations, including six additional German cities and in , amid intensifying competition from rivals like . This phase leveraged Delivery Hero's $110 million funding round from June 2015, which valued the parent company at over $3.1 billion, to fuel investments in rider fleets and app enhancements for faster delivery times. By mid-2016, Foodora operated in over 20 cities, emphasizing high-quality courier service and partnerships with upscale eateries to differentiate from aggregator models.

Key Exits from Markets

In 2018, , Foodora's parent company, announced the withdrawal of its Foodora-branded operations from several markets to concentrate resources on higher-growth regions. Operations in ceased on August 20, following an announcement on , with citing a strategic refocus amid intense competition. Similarly, Foodora exited , , and the around the same period, with entering discussions to sell those units while halting new investments. In December 2018, divested its core German food delivery businesses—including the Foodora brand there—to Takeaway.com in exchange for cash and an equity stake, marking a significant restructuring in Foodora's home market where it had launched in 2012. Foodora's Canadian operations, which had expanded to , , and since 2015, ended abruptly on May 11, 2020, after an announcement on April 27. The company attributed the closure to a highly saturated market dominated by competitors like and , though it coincided with ongoing unionization efforts by couriers, including a landmark Labour Relations Board ruling in February 2020 classifying riders as employees eligible for union drives. More recent exits include , where Foodora halted services in early 2024 after launching in 2021, and , where operations ceased in mid-2024 following entry in late , both reflecting 's pattern of pruning underperforming markets amid global cost pressures in the delivery sector. These moves align with broader industry , where has prioritized core European strongholds like , , and over peripheral or low-margin entries.

Business Model

Core Revenue Mechanisms

Foodora's primary revenue stream derives from commissions levied on partner restaurants for orders placed via its platform, typically ranging from 20% to 30% of the order subtotal excluding taxes and fees, with variations based on market conditions, restaurant size, and negotiated contracts. In specific markets like Toronto, the base rate has been reported at 20%, while broader industry analyses for similar platforms under Delivery Hero indicate averages around 30% in competitive urban areas. These commissions fund platform operations, marketing, and technology infrastructure, though restaurants often negotiate lower rates for higher order volumes or exclusive partnerships to offset the fees' impact on margins. A secondary involves fees charged directly to customers, which vary by distance, order size, and but generally range from €2 to €5 per order in markets, helping cover compensation and while generating incremental after variable costs. Customers may waive or reduce these fees through promotional credits or subscription models like Foodora Pro, which offer unlimited for a monthly fee of approximately €9.90 in select countries, thereby locking in recurring and boosting retention. Supplementary income arises from and placements, where restaurants pay for enhanced visibility on the , such as sponsored listings or priority search results, contributing an estimated 5-10% of in mature markets under Delivery Hero's ecosystem. Service fees, occasionally applied to small orders below a minimum threshold (e.g., €2-3 for orders under €10), further supplement earnings but are less emphasized to avoid deterring low-value transactions. Overall, these mechanisms align with Delivery Hero's consolidated model, where commissions and fees accounted for the bulk of €12.8 billion in group revenue for 2024, though Foodora-specific breakdowns remain proprietary.

Delivery Logistics and Partnerships

Foodora's logistics emphasize bicycle-based transportation to facilitate quick, low-emission deliveries in densely populated urban environments. Orders placed through the mobile application are transmitted to partnered restaurants, where preparation occurs before handover to assigned riders, who use GPS-enabled apps for optimized and tracking. This model supports delivery radii typically limited to a few kilometers, enabling average fulfillment times of 30-45 minutes in major markets. To enhance efficiency and safety, Foodora has integrated advanced technologies into its logistics framework. In August 2025, the company partnered with nShift, a management software provider, to streamline parcel tracking and last-mile optimization across its European operations. Additionally, initiatives like the "On Track" program, launched in 2025, focus on rider training for traffic compliance and collaborations with local authorities to reduce road risks. Foodora advocates for autonomous solutions, including delivery robots deployed in via a 2022 partnership with TERAKI and drone trials in collaboration with using connectivity starting in March 2024, aiming to supplement human couriers in suitable scenarios. Partnerships form the core of Foodora's , primarily with restaurants and local shops that integrate via the to access a broader customer base. Restaurants pay commissions on orders, typically ranging from 20-30% depending on and , while Foodora handles , payments, and coordination. These alliances enable partners to expand reach without investing in their own delivery infrastructure, with Foodora providing tools for menu management and . In select markets, such as , Foodora employs couriers under agreements, distinguishing it from pure gig models and ensuring structured labor partnerships.

Operations and Technology

Platform Features and User Experience

Foodora's platform enables customers to order food and groceries via a mobile app available on and devices, as well as through its website, facilitating access to partnered restaurants and stores in supported markets. Core functionalities include browsing categorized menus with search capabilities, item customization such as add-ons or modifications, and selection between or in-store pick-up options, where users receive notifications for readiness without queuing. Order placement integrates tracking, displaying progress from preparation through assignment to arrival, providing via a on the . Payment processing supports multiple methods, including credit and debit cards, , and account-based billing, with secure checkout to minimize friction. The platform also incorporates promotional features like discounts and loyalty incentives, often personalized through data-driven notifications to enhance repeat usage. User experience centers on an intuitive with streamlined , featuring prominent search bars, visual previews, and one-tap ordering to reduce steps from to confirmation. However, app ratings reflect variability: 4.5 out of 5 on the Apple based on over 800 reviews, contrasted with 3.3 out of 5 on from approximately 38,000 reviews, with common praises for order simplicity and criticisms for occasional inaccuracies in mapping or delivery coordination. Efforts to improve include AI-driven cross-channel communications, such as targeted push notifications and emails, which have correlated with higher conversion rates and reduced churn in cohorts.

Innovations in Delivery Methods

Foodora has advanced delivery methods through the integration of autonomous technologies, aiming to enhance efficiency, reduce road risks, and lower emissions in urban logistics. In collaboration with , Foodora deployed fully electric autonomous delivery robots in , , beginning on March 13, 2025, initially serving select areas and expanding to an additional 13,000 households by June 2025. These robots navigate sidewalks and pedestrian zones, complementing traditional courier fleets and enabling zero-emission last-mile deliveries for foodora orders. Further innovation includes drone-based deliveries under the foodora Air service, launched in partnership with in on March 13, 2024, utilizing connectivity and for real-time tracking and efficient routing. Drones became operational in Värmdö and Gustavsberg as of February 14, 2025, with plans for broader commercial rollout by 2026, targeting remote or congested areas to cut delivery times and costs. Foodora's proprietary Doora robot, tested since around 2021 with 's infrastructure, supports ground-based autonomous operations and is slated for commercial deployment in and by the end of 2025. These efforts align with Foodora's "on track" initiative, announced on May 13, 2025, which promotes drones and robots to improve by minimizing human-vehicle interactions in dense urban environments. Earlier pilots, such as autonomous robots in in 2018, demonstrated feasibility for zero-emission alternatives to bike or car deliveries, informing scalable tech-driven logistics. By prioritizing such , Foodora addresses challenges like hazards and labor-intensive , though full adoption depends on regulatory approvals and infrastructure adaptations.

Geographical Presence

Current European Operations

Foodora maintains operations in six European countries: , Czechia, , , , and . As a of SE, the platform specializes in quick commerce for and groceries, partnering with local restaurants, chains, and independent riders to facilitate on-demand deliveries. These markets encompass over 200 cities, supported by a workforce exceeding 2,000 employees and contractors focused on and . In the —Finland, , and —Foodora holds significant market share, operating in more than 100 cities in alone and positioning itself as a leading provider in . Operations emphasize rapid delivery times and integration with local vendors, including expansions into grocery services and innovations like Saver Delivery, a cost-optimized option launched in and in late 2024 and extended to and Czechia by early 2025. In , activities in , Czechia, and leverage high internet penetration and for growth in both and partnerships with production hubs. The platform's European footprint benefits from Delivery Hero's centralized technology, including rider management tools like the Last Stop feature introduced in 2025 to enhance session flexibility. Foodora's model prioritizes through rider networks and data-driven expansions, contributing to record order volumes amid regional demand for convenient delivery.

Historical Presence in Other Regions

Foodora launched operations in in 2015, offering on-demand food delivery in cities such as , , and . The service expanded to employ hundreds of riders and partnered with numerous restaurants before announcing its closure on August 1, 2018, with operations ceasing on August 20, 2018, to redirect resources toward markets with stronger growth prospects. The exit drew criticism from unions due to an ongoing dispute over approximately $8 million in back-pay owed to former workers for misclassified status. In Canada, Foodora entered the around 2015, establishing a presence in major urban centers including , , and , where it facilitated deliveries through a network of independent contractors. The company grew to serve thousands of users but faced rising competition from rivals like and . Operations halted on May 11, 2020, following an announcement on April 27, 2020, attributed to a highly saturated ; this initiated proceedings, leaving roughly $4.7 million in unpaid debts to creditors. The timing followed a February 2020 labor board ruling granting couriers rights, marking a precedent in the , though Foodora maintained operations briefly post-ruling before exiting. Foodora did not operate under its brand in the United States, where pursued other strategies, nor did it expand significantly into or , focusing instead on European consolidation after these non-European ventures.

Labor Practices

Worker Classification and Gig Economy Structure

![Foodora delivery courier][float-right] Foodora classifies its delivery couriers as independent contractors, a common practice in the to minimize labor costs by avoiding obligations such as enforcement, paid vacation, or social security contributions beyond what contractors might independently secure. This status allows workers flexibility to set their availability via the app, select shifts based on performance ratings, and potentially multitask across platforms, but it excludes them from employee protections like pay or . Compensation typically combines a base hourly rate—reduced from initial levels like $14 per hour in some markets—with per-delivery fees around $5, though algorithmic assignment of orders and rating systems heavily influence earnings potential. Despite this classification, courts and labor boards in multiple jurisdictions have re-evaluated courier status based on factors like platform control over routes, uniforms (e.g., branded bags), scheduling via algorithms, and economic dependence, often finding characteristics akin to . In , the ruled in November 2018 that a Foodora rider, Joshua Klooger, qualified as an employee despite the independent contractor agreement, citing the company's direction over work manner and hours, which enabled an unfair dismissal claim. Similarly, Ontario's Labour Relations Board determined in February 2020 that Foodora s were dependent contractors—entitled to unionize due to reliance on the for work and integration into its operations—rather than fully independent, marking a for gig workers in . In , Foodora's primary operational region, classifications remain contested but vary by country. An appeals court in ruled in March 2019 that riders were self-employed, rejecting full employee reclassification, yet imposed obligations on Foodora to pay minimum wages and social contributions, recognizing partial subordination through app-mediated control. This hybrid approach reflects broader tensions, where platforms exert indirect control via performance metrics—affecting shift priority and order allocation—without direct supervision, fostering worker amid flexible but unpredictable income. Such structures have prompted Foodora's exit from markets like and following rulings, while sustaining European presence under ongoing scrutiny.

Unionization Efforts and Disputes

In , Foodora couriers in and initiated a drive in May 2019 with the Canadian Union of Postal Workers (CUPW), culminating in an August 2019 vote where 88.8% of participants supported certification. Foodora contested the effort, arguing couriers were independent contractors ineligible for union representation, leading to a prolonged dispute before the Relations Board. On February 25, 2020, the board ruled couriers qualified as "dependent contractors," granting them rights and potential access to , a decision Foodora appealed amid ongoing opposition. The ruling preceded Foodora's abrupt exit from the Canadian market in April 2020, which couriers and CUPW attributed to the company's resistance to union demands, including better pay and protections, though Foodora cited market challenges without directly confirming labor factors. This withdrawal left the nascent Foodsters United bargaining unit unresolved, highlighting tensions over classification in . In , unionization efforts varied by country. In , Foodora riders in launched protests and strikes starting October 2016 against low wages, lack of benefits, and precarious contracts, mobilizing about half of the local workforce of roughly 100 riders. A 2018 Turin tribunal initially denied employee status to riders, classifying them as autonomous collaborators, though a 2019 appeals court overturned this in part, granting some protections without full subordination recognition. Norway saw more success, with Oslo-based Foodora workers—formally employed—organizing under the Transport Workers Union (later merged into Fellesforbundet) from 2017 onward. This led to a covering increases, equipment reimbursements, winter pay premiums, and pensions, demonstrating effective bargaining in a regulated labor market. In , disputes centered on employment status, with couriers treated as self-employed entrepreneurs, complicating union access. The Service Union United () filed a on behalf of a member against Foodora, seeking reclassification as employees to enable collective representation, amid broader criticisms of algorithmic control and lack of social protections. These efforts underscored ongoing tensions between flexibility and worker , often resolved through litigation rather than direct negotiation.

Controversies and Criticisms

Regulatory and Financial Challenges

Foodora has encountered significant regulatory scrutiny across multiple jurisdictions, primarily concerning the of its delivery riders as contractors rather than employees, which has implications for , compliance, and social security contributions. In , the Fair Work initiated legal action against Foodora in June 2018, alleging sham contracting practices where riders were misclassified, leading to underpayment of approximately AU$5 million in entitlements; administrators later conceded that riders were "more likely than not" employees, exposing the company to AU$7.5 million in potential liabilities. Similarly, in , the Turin Court ruled in May 2018 that Foodora riders qualified as subordinate workers under coordinated employment, entitling them to employee protections, though a 2019 appeal court decision reclassified them as self-employed while granting certain safeguards against unfair practices. In , the prohibited Foodora's exclusivity clauses in January 2022, citing anti-competitive effects that restricted riders from working with rivals and limited market entry. These regulatory disputes have intertwined with financial pressures, exacerbating operational instability. Foodora Australia's voluntary in November stemmed from unresolved underpayment claims and creditor demands, culminating in liquidation with insufficient assets to fully cover rider entitlements despite a proposed AU$3 million creditor payout. In Canada, Foodora filed a notice of intention under the and Act on April 29, 2020, declaring C$4.7 million in debts—including C$1.1 million to office staff and C$243,508 to drivers—prior to exiting the market on May 11, 2020; this followed heightened efforts and early disruptions, with parent company later settling for C$3.46 million to compensate over 2,000 affected couriers. Ongoing investigations into , Foodora's parent, by the since July 2024 for potential competition violations, including data use to exclude rivals, further highlight persistent antitrust risks. Financially, Foodora has grappled with cash flow shortages and market exits, often linked to regulatory fallout and competitive dynamics in the . In , pre-exit in 2020, the company owed dozens of restaurants unpaid commissions amid liquidity constraints, signaling broader vendor payment delays. These challenges reflect systemic pressures on platforms, where high operational costs, rider compensation disputes, and regulatory reclassifications have strained profitability, prompting strategic retreats from unviable markets like and while sustaining operations in under Delivery Hero's oversight.

Responses to Labor and Operational Critiques

Foodora has argued that its independent contractor model offers couriers significant flexibility in scheduling and work volume, enabling them to treat the role as supplemental income or balance it with other commitments, which aligns with the preferences of many gig participants seeking over rigid structures. In official statements, the company has emphasized compliance with prevailing labor laws, asserting that classifications reflect the independent nature of the work rather than evasion of obligations. In response to unionization drives, particularly in Canada during 2019-2020, Foodora launched informational campaigns urging couriers to vote against certification, highlighting potential impacts on operational efficiency and worker choice while denying anti-union tactics. The company maintained that such efforts preserved the model's benefits, including variable earnings tied to performance, though it ultimately ceased operations in Canada in May 2020, citing market challenges rather than labor disputes. Facing operational critiques on safety and pay, Foodora initiated internal reviews, such as a investigation into workplace risks following employee concerns, aiming to identify and address gaps in practices. In , where regulations have prompted shifts, Foodora transitioned many couriers to employee status in countries like and , leading to collective agreements that standardized wages, pay handling, and protective equipment provisions—evidenced by a 2019 Swedish deal maintaining baseline conditions while allowing flexibility. These adaptations, including responses to strikes in , have been presented as proactive alignments with local mandates, improving access to benefits without fully abandoning .

Economic and Market Impact

Job Creation and Industry Influence

Foodora operates in six European countries—Austria, , , , , and —employing over 2,000 staff across seven offices and supporting a larger network of couriers who manage deliveries in more than 700 cities. Since its expansion into the Nordic region in 2015, the company has generated flexible employment opportunities, primarily in courier roles that attract part-time workers including students and immigrants seeking supplemental income amid the rise of services. In Sweden alone, Foodora associates with approximately 6,000 workers, contributing to localized job growth in and operations. The platform's emphasis on app-based coordination and rapid fulfillment has shaped the industry by accelerating the shift toward quick commerce models, intensifying competition and prompting rivals to invest in technology for faster service. Foodora's intermediary approach, which connects restaurants with consumers via efficient digital , has boosted sector efficiency and expanded for smaller vendors, while fostering ancillary economic activity in urban logistics. In the Nordics, where it co-dominates alongside platforms like and , Foodora has influenced labor practices and operational standards, including the adoption of hybrid employment structures for couriers.

Achievements in Innovation and Growth

Foodora achieved rapid expansion following its full acquisition by in September 2015, which integrated its operations into a larger network for enhanced scalability across . By early 2016, the service announced entry into 11 new markets, encompassing six cities in and in , amid intensifying competition in the sector. This growth trajectory continued, with Foodora establishing operations in over 100 cities and towns in by the early , demonstrating strong regional penetration. As a key brand within , Foodora contributed to the parent company's global milestone of processing 11 million orders in a single day on June 3, 2025, highlighting its role in high-volume logistics. The brand reached its 10-year operational anniversary in 2025, having built trust among millions of consumers, partners, and personnel across . Foodora advanced through early adoption of , enabling order tracking via checklists that provide transparency from preparation to . Its incorporated features such as diverse integrations—including cash, cards, and digital wallets—and user based on order history, streamlining the experience. More recently, innovations in AI-driven engagement, including intelligent message timing via tools like BrazeAI, have optimized customer interactions across channels. The service has tested enhancements, such as for faster , yielding record delivery times like 3 minutes and 40 seconds in in 2024, alongside quick commerce models that integrate grocery and retail fulfillment.

References

  1. [1]
    About - Foodora
    Our ecosystem. foodora operates across Austria, Czechia, Finland, Hungary, Norway and Sweden, together with a wide range of businesses and riders united ...
  2. [2]
    foodora - Crunchbase Company Profile & Funding
    Foodora is an on-demand food boutique that offers meals from their customers' favorite restaurants that traditionally do not deliver.
  3. [3]
    Delivery Hero acquires 100% of Foodora from Rocket Intern​et
    Sep 17, 2015 · The Berlin-based company that offers delivery from quality restaurants, is merging with Delivery Hero's similarly positioned Urban Taste.Missing: history founded
  4. [4]
    About us foodora - Delivery Hero
    We are a quick commerce and delivery company, present in six countries in Europe. We believe in creating a network that enables our whole community to ...
  5. [5]
    Striking the Startups - Jacobin
    Jan 23, 2017 · A group of roughly fifty workers staged their first public protest in Turin, calling for a boycott and seeking the support of the restaurants that use Foodora.
  6. [6]
    The first strike against the gig economy - Foodora Rider an employee
    The Fair Work Commission (FWC) has found that a former Foodora rider was an employee (not an independent contractor) and was unfairly dismissed: Joshua ...
  7. [7]
    Foodora couriers subject to 'strike log,' GPS tracking and misconduct ...
    Jan 3, 2020 · Foodora couriers subject to 'strike log,' GPS tracking and misconduct inquiries, labour board documents claim. CUPW, which submitted the ...
  8. [8]
    Unionizing Foodora - Strident Labour Laws into the Gig Economy?
    Feb 26, 2020 · Foodora would 'administratively' place couriers on a 1-minute break when they declined an order, apparently to prevent the system from ...
  9. [9]
    Emanuel Pallua - Founder @ Aitme - Crunchbase Person Profile
    Emanuel Pallua is the Founder at Aitme. Additionally, Emanuel Pallua has had 1 past job as the Founder, MD at foodora.
  10. [10]
    Foodora company information, funding & investors - Dealroom.co
    The company began as a local food delivery service, aiming to connect people with their favorite restaurants through a convenient online platform. The founders ...<|separator|>
  11. [11]
    Foodora – A digital revolution of the food delivery industry
    Nov 18, 2016 · Foodora revolutionized the food delivery industry in Germany, by acting as an intermediary, delivering food from the most popular restaurants ...Missing: origins | Show results with:origins
  12. [12]
    foodora case study: Growing with mobile payment methods - Adyen
    foodora started off in Munich. They started with 30 restaurants. The founders were doing the deliveries themselves. foodora has grown from being in one city ...Missing: initial launch
  13. [13]
    Foodora business model: Everything you need to know about how ...
    In February 2014, Foodora was founded under the name Volo GmbH in Munich. ... Two months later, Foodora acquired Hurrier (in Canada), Suppertime(in ...
  14. [14]
    Delivery Hero acquires foodora - 2015-09-17 - Crunchbase
    Delivery Hero acquires foodora on 2015-09-17 for an undisclosed amount.Missing: expansion | Show results with:expansion
  15. [15]
    Delivery Hero's Foodora Expands as Rivalry Intensifies - Bloomberg
    Feb 19, 2016 · Delivery Hero, which last year bought Foodora from Rocket Internet, raised $110 million in June, valuing the company at over $3.1 billion.
  16. [16]
    Foodora announces exit from the Australian market - Delicious
    Aug 2, 2018 · Food delivery service Foodora has announced its withdrawal from the Australian market by the end of the month.
  17. [17]
    Delivery Hero to exit 4 markets in Europe and Asia-Pacific
    Aug 2, 2018 · The Australian arm of Foodora will cease operating on August 20 while Delivery Hero said it is currently in talks about selling the other three ...
  18. [18]
    Delivery Hero sells food delivery operations in Germany to ...
    Dec 21, 2018 · Delivery Hero will sell its German food delivery businesses Lieferheld, Pizza.de and foodora to Takeaway.com in exchange for cash and an equity stake in ...
  19. [19]
    Foodora to cease operations in Canada, citing highly saturated market
    Apr 27, 2020 · The business will continue to run until the end of the day on May 11. All employees and riders have been notified, and the company said ...<|separator|>
  20. [20]
    Food-delivery app Foodora announces exit from Canada two ...
    Apr 27, 2020 · The rapid exit from the market is expected to be finalized within two weeks. It comes two months after a precedent-setting decision by the ...
  21. [21]
    Foodora exits Danish market - Ritzau
    May 28, 2024 · Foodora, the meal delivery service, has announced its withdrawal from the Danish market, despite operating in Denmark only since late 2022.
  22. [22]
    Here's how much commission each food delivery app charges ...
    Apr 28, 2020 · For lower rates, however, Skip the Dishes is a better option with a 20 per cent commission. foodora is also listed as charging a 20 per cent ...<|control11|><|separator|>
  23. [23]
    What is Foodora's business model? - Vizologi
    Foodora's revenue model is multifaceted and robust. We primarily generate income through commissions from restaurant partners and delivery fees from customers.
  24. [24]
    Foodora 101: All You Need To Know For Online Delivery - Deliverect
    From familiar favorites to new culinary finds, Foodora connects diners to the best local restaurants while keeping things simple, sustainable, and tasty.
  25. [25]
    Strategies for Foodora's Growth in Denmark's Delivery Market
    Oct 5, 2024 · Leveraging lower commission fees and bonuses, Foodora aims to break Wolt's dominance by attracting a critical mass across all three groups. Data ...<|separator|>
  26. [26]
    Foodora Business Model – How it Works and Earns Money in 2025
    May 22, 2025 · Foodora is Norway's most successful and popular food delivery service and Ecommerce website, currently operating in Finland, Sweden, and Norway.<|separator|>
  27. [27]
    Business Model of Delivery Hero: Revenue Streams & Strategy
    Jul 3, 2025 · 1. How does Delivery Hero make money? ... They earn through commissions on each order, delivery fees, subscriptions, advertising, service fees, ...Missing: Foodora | Show results with:Foodora
  28. [28]
    Press Release: nShift and foodora collaborate to revolutionise ...
    Aug 25, 2025 · nShift, the global leader in delivery management software, has entered into a collaboration with foodora, the most popular platform for ...
  29. [29]
    [PDF] ON TRACK - Foodora
    foodora is a delivery service, operating in 6 countries in Europe - Austria, Czechia,. Hungary, Finland, Norway and Sweden. foodora's mission is to deliver ...
  30. [30]
    Foodora calls for drones and delivery robots to improve road safety ...
    May 15, 2025 · Delivery platform foodora has launched a new initiative to improve road safety in logistics across Europe.Missing: partnerships | Show results with:partnerships
  31. [31]
    TERAKI Announces Partnership With Foodora
    Mar 10, 2022 · TERAKI announces partnership with Foodora to deploy autonomous delivery robots in the streets of Stockholm.
  32. [32]
    Tele2 and foodora in revolutionary collaboration - connected drones ...
    Mar 13, 2024 · For us at Tele2, the partnership with foodora is a perfect example of how we can use our 5G connectivity and expertise to drive future delivery ...
  33. [33]
    Partners - Foodora
    Take your business to new heights by partnering with foodora, the leading delivery service trusted by businesses large and small.Missing: logistics | Show results with:logistics
  34. [34]
    Chapter 5: The bitter aftertaste of app-based food delivery
    First, the employed couriers at Foodora in Norway and Just Eat in Denmark, who work under a collective agreement and get an hourly wage, have greater job ...
  35. [35]
    foodora: Food & Groceries - Apps on Google Play
    Rating 3.3 (38,197) · Free · AndroidPick-Up is simple -- you make your order and then collect your food from the restaurant once it's ready. No more queuing, ever (our app is magic). If you choose ...
  36. [36]
    Foodora Case Study: Food Delivery Service | Fluper
    How We Resolved: Foodora invested in a robust logistics network, including efficient routing algorithms and partnerships with reliable delivery partners.<|separator|>
  37. [37]
    foodora 2025 Pricing, Features, Reviews & Alternatives - GetApp
    Rating 4.3 (9) Users can pay on account, via PayPal, and with a debit or credit card. Food deliveries can be tracked in real-time.Foodora's User Interface · Foodora Reviews · Foodora Support Options
  38. [38]
    foodora Builds Trust and Drives Engagement Through BrazeAI™
    foodora saw a significant improvement in customer engagement and satisfaction, with higher conversion rates, increased revenue, and reduced churn.
  39. [39]
    foodora - Food Delivery on the App Store - Apple
    Rating 4.5 (814) · Free · iOSHands down worst customer service · Avoid - horrendous new user experience and useless customer service · The map will send your orders to the wrong restaurant.
  40. [40]
    Starship Technologies and foodora announce partnership in Sweden
    Mar 13, 2025 · Starship Technologies, the global leader in autonomous delivery services, is taking the next step in innovation through a partnership with foodora.
  41. [41]
    Starship Technologies expands foodora tie up in Sweden as more ...
    Jun 18, 2025 · And now the service in Stockholm has expanded. A further 13,000 households can now get robot delivery via foodora Market Solna, with more people ...
  42. [42]
    Lessons from one year of robot food delivery
    Apr 5, 2018 · Since then, Foodora's fleet in Hamburg boasts two autonomously driving robots, complementing the brand's zero emission delivery options. They ...
  43. [43]
    5G-Driven Drone Food Delivery by Tele2 and Foodora - TeckNexus
    Mar 18, 2024 · Tele2 and Foodora launch foodora Air, a drone-based food delivery service using 5G & IoT, for efficient & eco-friendly deliveries in Sweden.
  44. [44]
    connected drones deliver food from the sky to the doorstep - Tele2
    Mar 13, 2024 · Aerit, a technology leader in the drone industry, has developed advanced drones integrated into foodora's technology platform to create a ...
  45. [45]
    Foodora tests drone and robot deliveries in Sweden
    Jan 2, 2025 · Foodora is hoping to roll out commercial Doora ground robot deliveries in Sweden and Norway by year-end 2025, with drone services introduced in 2026.
  46. [46]
    Robots in quick commerce: is this the future of delivery?
    Apr 13, 2021 · In order to pilot this scenario, foodora developed their own fully autonomous delivery robot Doora, which started its test phase around ...<|control11|><|separator|>
  47. [47]
    Doora the Droid: How Tele2 5G & IoT is Enabling Robot Deliveries ...
    Explore how Tele2 5G IoT enables robot deliveries with Foodora's Doora the Droid, revolutionizing last-mile logistics with advanced connectivity.Missing: advancements | Show results with:advancements
  48. [48]
    foodora affirms commitment to enhance road safety with “foodora on ...
    May 13, 2025 · The “foodora on track” initiative outlines how foodora is working with cities, NGOs, and technology partners to drive safer delivery practices ...
  49. [49]
    10 Years Strong for Delivery Hero's Glovo, foodora & foody
    Jun 12, 2025 · The Company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. Additionally, Delivery Hero ...Missing: initial | Show results with:initial
  50. [50]
    Taste Map 2025: data reveal 3 pan-European food and lifestyle trends
    Jul 21, 2025 · foodora is a delivery service, operating in 6 countries in Europe – Austria, Czechia, Hungary, Finland, Norway and Sweden. foodora's mission is ...
  51. [51]
    Foodora 101: All You Need To Know For Online Delivery - Deliverect
    With coverage reaching over 200 cities in Europe, Foodora's growing team of more than 2,000 people is dedicated to delivering for customers in Austria, Czechia, ...Missing: current | Show results with:current
  52. [52]
    Finland - Foodora
    It is known for its top-notch education and innovation, making it a hub for high-tech industries. Its strategic location in Northern Europe attracts investments ...Missing: logistics | Show results with:logistics
  53. [53]
    About us - Foodora.se
    foodora is Sweden's most popular q-commerce platform for home delivery. The company is operating in Scandinavia and is a part of the global operating company ...
  54. [54]
    Feature Spotlight: Foodora launches Saver Delivery - Silicon Canals
    Jan 14, 2025 · Launched in October 2014, Foodora is a food delivery service company operating in Austria, the Czech Republic, Hungary, Finland, Norway and ...
  55. [55]
    Strategies to ensure customer retention | A foodora perspective
    Apr 23, 2025 · We also launched Saver Delivery, a new delivery option live in Austria and Finland, expanding now in Hungary and Czechia. This option ...<|control11|><|separator|>
  56. [56]
    Czechia - Foodora
    The country boasts a rapidly growing digital economy and is a regional hub for e-commerce and logistics. Its strategic location in Europe makes it an attractive ...
  57. [57]
    Hungary | foodora
    Known for its competitive labor market and strategic location in Central Europe, Hungary serves as a key logistics and production hub for European markets.Missing: active | Show results with:active
  58. [58]
    Delivery Hero launches Last Stop feature to give riders control over ...
    Aug 14, 2025 · Delivery Hero is the world's leading local delivery platform, operating its service in around 70 countries across Asia, Europe, Latin America, ...
  59. [59]
    Newsroom - Foodora
    foodora is a delivery platform, operating in 6 countries in Europe – Austria, Czech Republic, Hungary, Finland, Norway and Sweden. foodora's mission is to ...
  60. [60]
    Watch the video: What are the 'hottest' food delivery trends in Europe?
    Sep 19, 2025 · The study, published by online food delivery company Foodora, included data from Austria, Czechia, Hungary, Finland, Norway and Sweden. The ...
  61. [61]
    Just In: Foodora Quits Australia
    Aug 2, 2018 · The company first launched in Australia in 2015 and will stop operating this month. A statement from the company released on Thursday says ...
  62. [62]
    Foodora to cease Australian operations - News.com.au
    Aug 3, 2018 · FOOD delivery company Foodora is shutting down its Australian operations, abandoning the field to UberEats and Deliveroo.Missing: historical Canada exits
  63. [63]
    Foodora condemned for closing Australian operation during back ...
    Aug 2, 2018 · Food delivery company denies its exit is related to court action over classification of couriers.Missing: controversies | Show results with:controversies
  64. [64]
    Foodora owes $8 million to former delivery workers - ABC News
    May 9, 2019 · Despite owing millions in debt to Australians, Foodora continues to expand overseas; Its Canadian workers can earn up to $25 per hour; In ...Missing: Asia | Show results with:Asia
  65. [65]
    Delivery Hero Subsidiary Foodora to Exit Canadian ... - The Spoon
    Apr 28, 2020 · Restaurant food delivery service Foodora is exiting the Canadian market after operating there for five years, according to a company press release.
  66. [66]
    Restaurant Delivery Service Foodora Quits Canadian Market - Forbes
    Apr 27, 2020 · Foodora's last day of delivery in Canada will be May 11, 2020. Editorial StandardsReprints & Permissions · Leslie Wu. Find Leslie Wu on X. Visit ...Missing: leaves timeline
  67. [67]
    Foodora initiates bankruptcy proceedings in Canada, leaving $4.7 ...
    Apr 29, 2020 · Food-delivery app Foodora announces exit from Canada two months after historic worker win · Canadian restaurants feel squeezed by delivery ...
  68. [68]
    Delivery App Foodora Is Shutting Down Its Canadian Operation in ...
    all deliveries will end by 11:59 p.m. that night. The email sent to delivery workers did not ...Missing: Australia timeline
  69. [69]
    Justice for Foodora Couriers - Foodsters United
    Foodora classifies couriers as independent contractors to avoid the legal obligation to pay for basic benefits (that employees have a right to) such as EI.
  70. [70]
    Unionizing Foodora - Strident Labour Laws into the Gig Economy ...
    Feb 26, 2020 · The most highly rated drivers were given first pick of shifts. Other, less favourable shifts were doled out later and based on rankings.
  71. [71]
    Foodora's Delivery Riders — Contractors or Employees ...
    However, the contract between Foodora and its delivery riders had been designed to militate against the possibility of those riders being treated as employees.Missing: classification | Show results with:classification
  72. [72]
    Foodora rider classed as employee and wins unfair dismissal case
    Nov 15, 2018 · Fair Work Commission orders collapsed delivery firm to pay $15,000 in compensation as riders seek government help to sue parent company.Missing: strikes disputes
  73. [73]
    Foodsters Win Major Victory for Workers in the Gig Economy - CUPW
    Feb 27, 2020 · ... Foodora Couriers are dependent contractors (a classification closer to 'employee') of Foodora and not independent contractors. It is the ...
  74. [74]
    Appeal court deems Foodora riders self-employed with certain ...
    Mar 13, 2019 · The Turin Court of Appeal recently found that Foodora riders should not be considered employees. However, the court also held that Foodora ...Missing: lawsuits | Show results with:lawsuits
  75. [75]
    Neither timeless, nor placeless: Control of food delivery gig work via ...
    May 31, 2021 · Deliveroo worked exclusively with self-employed couriers, whereas Foodora hired drivers on temporary contracts. ... Working in the Gig Economy: ...<|separator|>
  76. [76]
    Decision Delivers Dependent Contractor Status to Foodora Workers
    Mar 6, 2020 · Claims alleging the misclassification of workers as independent contractors rather than employees are widespread.
  77. [77]
    88.8 percent of Foodora Couriers Vote Yes to Union! - CUPW
    Jun 16, 2020 · TORONTO - Foodora couriers and drivers in Toronto and Mississauga voted in favour of unionization with the Canadian Union of Postal Workers, ...
  78. [78]
    Foodora couriers are eligible to join union, labour board rules - CBC
    Feb 25, 2020 · Designating the couriers as dependent contractors gives them the right to organize and certify as a union, and opens the way for other gig ...
  79. [79]
    Why It's a Big Deal that Foodora Workers Can Unionize - VICE
    Feb 26, 2020 · On Tuesday, the Ontario Labour Relations Board ruled that the couriers were dependent contractors, a classification that falls in between ...Missing: employee | Show results with:employee
  80. [80]
    After Foodora's Exit, Canadian Gig Economy Riders Say The Efforts ...
    Jun 19, 2020 · While German food delivery service Foodora exited the Canadian market last month, gig economy riders in Canada are not giving up their efforts for unionization.
  81. [81]
    Foodora Flees From Canada Amid Union Drive - RavenLaw LLP
    Two months later, Foodora announced that it was closing all operations in Canada effective May 11, 2020, shortly after which it filed for bankruptcy protection.Missing: timeline | Show results with:timeline
  82. [82]
    Implications for Corporate Governance Reform of the (Almost) First ...
    May 18, 2020 · Moreover, with a fiduciary duty to workers, Foodora may not have violated Ontario's labor laws in the first place. Instead of trying to ...
  83. [83]
    Precarious couriers are leading the struggle against platform ...
    Aug 3, 2017 · The first protest brought 80+ Deliveroo and Foodora riders together for a joint demonstration. In Germany, organization began in April 2017 when ...
  84. [84]
    Turin Tribunal Denies Employee Status for Foodora Riders
    In 2019, the Court of Appeal in Turin overturned a lower court ruling, determining that Foodora riders were not subordinate employees but were entitled to ...Missing: disputes | Show results with:disputes
  85. [85]
    Building labour power in the platform economy: A comparative ...
    Oct 25, 2024 · In 2017, Foodora workers in Oslo, who were formally employed, began to organise under the Transport Workers Union, which later merged with ...Missing: disputes | Show results with:disputes
  86. [86]
    Collective agreement between Foodora and the United Federation ...
    The agreement includes a wage increase, reimbursement for equipment, extra pay during wintertime and collectively agreed early retirement pensions for the ...Missing: Metall | Show results with:Metall
  87. [87]
    Finland - Union sues food delivery platform over employment status
    Aug 31, 2021 · The Service Union United (PAM) announced that it had asked a district court to rule on the case of one of its members who had worked as a ...<|separator|>
  88. [88]
    Finland: How to unionize when your boss is an algorithm and you're ...
    May 15, 2020 · Legally speaking, they are not even employees of Foodora, but rather self-employed entrepreneurs with their own small businesses. This excludes ...Missing: Metall | Show results with:Metall
  89. [89]
    Foodora delivery firm faces legal action from Australia's fair work ...
    Jun 12, 2018 · The fair work ombudsman has launched legal action against Foodora, alleging its food couriers should be classed as employees rather than ...Missing: classification | Show results with:classification
  90. [90]
    Foodora administrators admit 'misclassified' delivery riders ... - AFR
    Nov 8, 2018 · Foodora's administrators say riders were misclassified as independent contractors, exposing the company to $7.5 million in underpayment ...
  91. [91]
    Italian labour court hands down landmark decision on Foodora case ...
    May 24, 2018 · The Labour Court of Turin handed down a landmark decision in a case brought by delivery bike drivers or couriers (“riders”) working for Foodora.Missing: classification lawsuits
  92. [92]
    Intervention against exclusivity clauses of Foodora
    Jan 19, 2022 · The Norwegian Competition Authority recently decided against Foodora to prohibit exclusivity clauses and other forms of exclusive practices ...
  93. [93]
    Foodora Australia admits riders owed $5m were 'more likely than not ...
    Nov 9, 2018 · Collapsed food delivery company has offered $3m to cover all creditors, but unions are demanding workers be paid out in full.
  94. [94]
    Foodora Exits Canada and Files for Bankruptcy with $4.7 Million in ...
    Apr 29, 2020 · Foodora owes more than C$4.7 million to various stakeholders, which includes: C$1.1 million for office employees; C$243,508 for delivery drivers ...<|separator|>
  95. [95]
    Former Foodora workers reach $3.46M settlement with app's parent ...
    Aug 25, 2020 · Foodora Inc.'s parent company has reached a $3.46-million settlement with its former Canadian couriers after shutting down its delivery service in the country.
  96. [96]
    Foodora's owner is being investigated for competition violations
    Jul 23, 2024 · The German food delivery company Delivery Hero is being investigated for competition violations by the EU Commission.
  97. [97]
    Cash-Strapped Foodora Owes Money to Dozens of ... - Eater Montreal
    May 5, 2020 · Despite apparent cash flow issues, Foodora still plans to operate until the end of Monday, May 11. It seems that the company may be hoping ...Missing: challenges | Show results with:challenges
  98. [98]
    Precarious Employment to Stable Flexibility: What do Canadian Gig ...
    Sep 20, 2021 · Gig work can allow workers flexibility, but this ... Foodora was instead circumventing successful attempts by its gig workers to unionize.
  99. [99]
    What the Foodora Case Means for Gig Workers - Weploy
    Nov 30, 2018 · What the Foodora Case Means for Gig Workers. 2 Min ... There is a widely held belief that the benefit of freedom and flexibility of work ...
  100. [100]
    Foodora is Pushing Anti-Union Propaganda to Gig Economy ...
    Aug 8, 2019 · “Foodora has and will continue to act in good faith and in accordance with Ontario's labour laws,” Foodora's spokesperson told PressProgress.
  101. [101]
    Foodora launches vote 'no' campaign against union certification - CBC
    Aug 12, 2019 · Food delivery service Foodora has launched a campaign to sway its Toronto couriers to vote "no" to union certification.Missing: criticisms | Show results with:criticisms<|separator|>
  102. [102]
    Foodora to exit Canada just months after workers won the right to ...
    Apr 27, 2020 · The food delivery service app Foodora Inc. will shut down Canadian operations in May, just months after its couriers in Ontario won the right to unionize.
  103. [103]
    Foodora Launches Investigation To Find “Risks Or Gaps” In Its Work ...
    Feb 16, 2023 · Foodora, the Swedish food delivery player, has commenced an investigation into work practices and culture at the company following a ...
  104. [104]
    [PDF] Chapter 19 Union influence over algorithmic systems: evidence from ...
    While it certainly leaves scope for improvement, the agreement has arguably laid the foundation for better working conditions for Foodora's employees.
  105. [105]
    Works council Foodora Austria | Initiative - Eurofound apps
    The works council also contributed to improving working conditions within the company: the wrongful handling of sick days was addressed, riders were provided ...
  106. [106]
    Food couriers are recognized as employees | Tuomas Tammisto
    May 22, 2025 · In 2018, Foodora, one of the companies, unilaterally cut the pay and worsened the working conditions of its couriers. Foodora was able to do ...
  107. [107]
    Delivery Hero Hits Record of 11 Million Orders in a Day, Reinforcing ...
    Jun 3, 2025 · The Company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. Additionally, Delivery Hero ...
  108. [108]
    foodra unwrapped: the most unique orders and stats of the year
    Dec 9, 2024 · foodora is a food delivery service, operating in 6 countries in Europe – Austria, Czech Republic, Hungary, Finland, Norway and Sweden. foodora's ...
  109. [109]
    Herbert Haas' Post - LinkedIn
    Sep 6, 2024 · At foodora, innovation is the driving force behind everything we do. This August, we took strides in improving logistics, and we are testing how technology can ...Missing: growth | Show results with:growth
  110. [110]
    Food Retailers Adopting 'Quick Commerce': How Foodora's ...
    3. Customer-Centric Features: Personalization is a hallmark of Foodora's app. From suggesting meal bundles based on past orders to recommending ...