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Gameloft

Gameloft is a and publisher specializing in mobile and multiplatform titles, founded on December 1, 1999, by Michel Guillemot as Gameloft.com SA in , . As a pioneer in the mobile gaming industry, the company initially focused on games for feature phones and platforms before expanding to , , consoles, and PC, with a portfolio of more than 60 titles. Gameloft operates 10 development studios across major cities worldwide and employs approximately 3,000 people (as of 2025), emphasizing high-quality experiences in genres such as , , and puzzle games. Since its acquisition by in June 2016, when secured a majority stake of over 95%, Gameloft has strengthened its position as a key player in the global gaming market, producing franchises like and .

History

Founding and early years

Gameloft was founded on December 1, 1999, by Michel Guillemot, a co-founder of , as Gameloft.com SA in , . The company was established with a primary focus on mobile and digital games, aiming to pioneer entertainment on emerging handheld devices at a time when mobile gaming was in its infancy. In November 2001, Gameloft.com SA changed its name to Gameloft SA after merging with the Ludigames group, which bolstered its early development capabilities. By , the company had grown to a small team of around 20 people, navigating substantial challenges in the nascent mobile gaming sector, including constraints, fragmented platforms, and limited access to . To address these obstacles, Gameloft secured pivotal partnerships with leading mobile manufacturers like and Ericsson, facilitating game distribution directly onto devices and accelerating market adoption. Key early milestones included the launch of Java-based games using the J2ME platform, which enabled broader compatibility across feature phones. Gameloft's debut title, Block Breaker in 2002, introduced simple, engaging arcade-style gameplay that resonated with early mobile users. This was followed in 2003 by a mobile adaptation of , demonstrating the company's expertise in console narratives to constrained mobile formats. Concurrently, Gameloft expanded into emerging markets such as and , where rising mobile phone ownership created untapped opportunities for affordable digital entertainment. In 2005, Gameloft achieved a major financial milestone with its on the stock exchange, raising capital to support ongoing innovation amid the evolving mobile landscape.

Expansion and mobile strategy

Following the launch of the in 2008, Gameloft shifted its focus to a multi-platform strategy, emphasizing simultaneous releases across and to maximize reach in the burgeoning market. This approach involved developing titles supported by in-app purchases, moving away from premium paid downloads to align with evolving consumer behaviors and app store economics. By prioritizing cross-platform compatibility, Gameloft aimed to "publish everywhere," enabling rapid global distribution and frequent updates to engage players on diverse devices. The company's expansion accelerated during this period, with annual revenues surpassing €100 million for the first time in 2009 at €122 million, driven by hits on emerging mobile platforms, and climbing to €141 million in 2010 amid strong growth in emerging markets. By 2011, Gameloft had expanded to operate more than two dozen studios worldwide, enhancing its capacity for localized development and international scaling. Key milestones included the launch of flagship series such as Modern Combat: Sandstorm in 2009, a first-person shooter that established Gameloft's console-like ambitions on mobile, and Gangstar: West Coast Hustle later that year, an open-world action game drawing inspiration from Grand Theft Auto with urban exploration and mission-based gameplay. The Asphalt series also evolved, transitioning from early Java-era racers to sophisticated free-to-play entries like Asphalt 7: Heat (2012), which introduced enhanced graphics, licensed vehicles, and online multiplayer to compete in the arcade racing genre. Strategic partnerships bolstered this growth, including an exclusive licensing deal with Fox Digital Entertainment for Ice Age Village in 2012, a village-building that leveraged the franchise's popularity to attract casual players and generated millions of downloads. Gameloft also inked agreements with in 2013 for family-oriented licensed content. However, the period was not without challenges, as intensified competition from established players like pressured market share and profitability. In response, Gameloft undertook internal restructuring between 2012 and 2013, including the closure of its studio in January 2013—affecting around 200 employees—to streamline operations, reduce costs, and refocus resources on premium, high-quality productions.

Vivendi acquisition

In October 2015, acquired an initial 6.2% stake in Gameloft for €19.7 million, marking the beginning of its investment in the mobile gaming company. By February 2016, had increased its holding to over 30%, prompting a hostile at an initial price of €6 per share, which was subsequently raised to €7.20 and then €8 per share following resistance from Gameloft's board and the family. The closed in June 2016, with securing 61.7% of Gameloft's share capital for approximately €560 million at the final €8 per share price, establishing control and making Gameloft a of . further increased its ownership to 95.94% by late June 2016 through additional s and share purchases, including from the family, who sold their remaining 22% stake. This full consolidation valued Gameloft at around €700 million overall. Following the acquisition, Gameloft was delisted from on July 26, 2016, via a mandatory procedure for minority shareholders. Leadership transitioned rapidly, with founder and CEO Michel Guillemot resigning in June 2016 to protect family interests in related companies like ; he was replaced by Vivendi's Stéphane Roussel, who also assumed the role of chairman. As part of Vivendi's broader entertainment portfolio, Gameloft integrated into the group's digital strategy, emphasizing synergies across media and gaming assets to enhance cross-platform development and distribution. This shift supported expanded releases beyond mobile, such as the multiplatform in 2018, which leveraged Vivendi's resources for console and PC ports. , initially launched in 2015, saw post-acquisition expansions including new content updates and broader platform support under Vivendi's oversight. Financially, the acquisition drove initial revenue growth, with Gameloft reporting €293 million in 2018, up from €256 million in 2015 pre-acquisition, fueled by hit titles and Vivendi's marketing support. By 2019, revenues reached €259 million, but the company faced challenges from intensifying market saturation in mobile gaming, leading to operational adjustments and a negative EBITA of -€36 million amid rising competition.

Recent developments

In 2024, Gameloft faced industry-wide challenges, implementing staff reductions to streamline operations amid a maturing mobile gaming market. In , the company laid off approximately 38 employees from its , studio, with additional cuts in , , totaling around 40 redundancies across both locations. In May, Gameloft closed its Cluj, Romania studio, affecting 136 employees. By June, further layoffs affected nearly 50 staff at the studio, significantly reducing production capacity as part of broader cost-cutting measures. These actions reflect the turbulent environment for game developers, where downsizing has been common to adapt to slower growth rates. To counter these pressures, Gameloft expanded beyond into PC and console , leveraging cross-platform titles for broader reach. In 2024, it launched Asphalt Legends Unite, a rebranded evolution of Asphalt 9: Legends, available on , PC, , , and , enabling seamless multiplayer across ecosystems. Similarly, Gameloft continued full support for through 2024 and into 2025, delivering quarterly updates like the "Scrooge's Treasure" expansion in late 2024 and a 2025 roadmap featuring new characters and events, solidifying its role in hybrid platform . The company marked milestones in 2024, celebrating the franchise's 20th anniversary with in-game events in Asphalt Legends Unite, including nostalgic tracks and exclusive rewards. Gameloft also prepared for its own 25th anniversary in late 2024, with festivities extending into 2025 through giveaways and limited-time content across 21 titles, such as free currency in . Looking ahead, Gameloft announced for a Q1 2025 mobile release on , followed by PC and console versions, emphasizing puzzle-solving and global espionage gameplay. Adapting to market shifts, Gameloft integrated tools into development workflows, with executives forecasting increased use of generative for efficiency in 2024. Its advertising arm, , expanded in-game ad capabilities to PC and consoles via the , driving revenue through immersive formats like rewarded videos and native integrations. Vivendi's ownership provided during this period. For 2025, Gameloft reported strong first-half revenues of €143 million, up over 8% year-over-year, with nine-month figures reaching €210 million as of October 2025, signaling cautious optimism despite a slight Q3 dip.

Corporate affairs

Ownership and leadership

Gameloft has been fully owned by SE since its acquisition in 2016, operating as a wholly owned within the company's and Media division, alongside entities such as and Canal+. The company's current is Alexandre de Rochefort, who was appointed in January 2023 and has overseen a strategic shift toward multiplatform development, expanding beyond mobile to include PC and console releases. Prior leadership included Stéphane Roussel, who served as CEO from 2016 to 2022 following the takeover, succeeding Michel , who led the company from its inception in 1999 until 2016. Gameloft's board of directors is appointed by as the sole owner, with no independent public trading since the company's delisting from the exchange in 2016. As of 2025, Gameloft employs approximately 2,900 people globally across its studios, a reduction from previous peaks attributed to layoffs in 2024, including 136 positions eliminated in and around 50 in amid market adjustments. Under Vivendi's ownership, Gameloft's strategic direction emphasizes sustainable growth through portfolio expansion, including licensing and new development, while integrating with the parent company's broader media ecosystem to enhance cross-platform accessibility and innovation.

Global studios

Gameloft's headquarters is located in , , serving as the primary creative and publishing hub for the company. As of 2025, the company operates 10 development studios across the globe, strategically positioned in key cities to leverage local talent and support diverse aspects of game production. Among its key studios, Gameloft in specializes in developing high-quality PC and console titles, focusing on immersive experiences with advanced graphics and storytelling, such as contributions to the franchise. The studio in excels in racing and action gameplay, utilizing cutting-edge visual technology for series like . In , , the studio concentrates on shooters and competitive online action games, supporting efficient production for multiplayer-focused projects. The studio in handles mid-core game development and community management tasks, maintaining operations amid 2024 regional challenges through team consolidation. Gameloft in , established in 2011, focuses on character collection mechanics and mass-market intellectual properties, though its scale was reduced following significant layoffs in 2024 that impacted production activities. Additional studios contribute to regional development and localization efforts, including those in and Saigon () in , which serve as major centers for mobile game production and live operations in ; in for localized content; in for collaborative projects; and in , known for titles. Studio specializations vary to optimize global operations, with emphasizing high-end graphics for console platforms and enabling cost-effective scaling for action-oriented content through its sizable team of over 300. In recent years, Gameloft has undergone restructuring, including the closure of smaller outposts such as the Cluj studio in in 2024, alongside workforce reductions in and totaling over 100 positions. These changes reflect industry-wide adjustments, with the company increasingly adopting hybrid models to enhance flexibility across its remaining facilities.

Business services

Gameloft for Brands serves as the company's dedicated platform, enabling to integrate non-intrusive advertisements into Gameloft's portfolio of mobile, PC, and console games. Originally established prior to 2016 as a mobile-focused solution, the platform underwent significant expansion in , extending its reach to PC and console environments to capitalize on broader ecosystems. This growth included the launch of COMBO!, a premium , along with specialized offerings such as COMBO! for consumer targeting Gen Z and Millennials, COMBO! POP for interactive video ads, and COMBO! Kids for family-oriented content. Additionally, the integration of in enhanced and audience engagement, allowing for more precise and immersive ad experiences across over 1.3 billion monthly active users worldwide. Beyond advertising, Gameloft engages in licensing and publishing deals that leverage major intellectual properties to develop and distribute IP-based games. Key partnerships include collaborations with for titles like , a life-simulation adventure game that integrates and characters and has seen multiple expansions through 2025. The company also maintains ongoing ties with , featuring integrations such as vehicles in Legends Unite and crossover events in Minion Rush, building on a 2018 agreement to create mobile LEGO experiences. Historical and continued alliances with Warner Bros. have resulted in adaptations like mobile game, though recent efforts focus on selective IP licensing to diversify game offerings. These deals enable Gameloft to publish high-profile titles while sharing revenue through licensing agreements. Gameloft utilizes extensive player data from its 1.3 billion monthly to generate market insights, including behavioral and metrics, which are shared with third-party developers and brands to inform and strategies. This service stems from partnerships like the 2024 with NumberEight, which enhances targeting through anonymized third-party , providing predictive for optimized ad placements and user acquisition. Such tools help external developers refine their approaches by leveraging Gameloft's aggregated, privacy-compliant datasets without direct access to individual . In alignment with parent company Vivendi's (ESG) framework, Gameloft implements initiatives emphasizing diversity, inclusion, and sustainable practices. The "Play the Good Game" program, launched in , addresses environmental impact through reduced carbon footprints in operations, societal contributions via community engagement, and internal diversity efforts to foster inclusive workplaces across its global studios. These efforts support Vivendi's broader ESG goals, including targets and sustainable , with Gameloft reporting progress in employee training on ethical use and eco-friendly game development. These business services have driven revenue diversification for Gameloft, shifting from a primary focus toward a balanced where and ancillary offerings play a growing role. In the first half of , total reached €143 million, reflecting broader platform expansion; advertising networks like COMBO! have boosted non-game income, supporting overall growth of 8.4% year-over-year. This evolution positions services as a key pillar, enhancing resilience amid fluctuating game sales.

Games

Major franchises

Gameloft's Asphalt series, which began in 2004 with Asphalt Urban GT, marked its 20th anniversary in 2024 and has become one of the company's flagship racing franchises, amassing over one billion downloads across all titles as of 2021. The series evolved from early mobile arcade racers to sophisticated live-service experiences, with Asphalt 9: Legends launching in 2018 and surpassing 100 million downloads by featuring high-fidelity graphics, extensive car collections, and cross-platform multiplayer. In 2024, Asphalt Legends Unite expanded the franchise further as a unified cross-platform title available on mobile, PC, consoles, and cloud services, emphasizing seamless progression and competitive esports events. The series, Gameloft's lineup that debuted in 2009 with : Sandstorm, pioneered console-quality gameplay on mobile devices and has emphasized multiplayer modes in its iterations. 5: Blackout, released in 2014, represented the series' commercial peak with over 100 million downloads, introducing class-based multiplayer, global warfare campaigns, and regular seasonal updates that sustained player engagement. Versus, released in 2017, focused on online multiplayer with team-based combat, while elements were added to 5 in 2018, reinforcing the franchise's role in mobile . Inspired by open-world crime epics like , the series delivers sandbox action-adventure experiences set in stylized urban environments, with key entries including in 2013 and Gangstar New Orleans in 2017. These titles, featuring expansive maps, vehicle chases, and narrative-driven gang wars, have collectively exceeded 50 million installs, driven by models and expansive mission structures. The series maintains longevity through ongoing content expansions, such as new districts and heists, appealing to fans of nonlinear crime storytelling on mobile. Dragon Mania Legends, a 2015 dragon-breeding and battling simulator, integrates and collection mechanics to create a family-oriented live-service game, where players build habitats, breed hybrid dragons, and compete in arena battles. By 2025, it had surpassed 100 million downloads, bolstered by cross-promotions, community events, and integrations with platforms like for sharing progress. Gameloft's major franchises, including , , , and Dragon Mania Legends, generate significant revenue through live-service models that deliver seasonal updates, events, and monetization via in-app purchases, ensuring sustained player retention and financial impact.

Notable titles

Gameloft has produced several standout standalone titles that showcase its versatility in mobile and cross-platform gaming, often innovating within genres like shooters, simulations, and adventures. One early milestone was N.O.V.A. Near Orbit Vanguard Alliance, released in 2009 as a pioneering for and other mobile platforms, featuring sci-fi storytelling, multiplayer modes via Gameloft Live, and console-quality graphics that pushed the boundaries of mobile experiences at the time. In 2012, Ice Age Village emerged as a successful city-builder tied to the popular film franchise, where players construct and manage a prehistoric habitat for displaced animals, completing quests and mini-games to unlock new species and buildings; the title amassed over 116 million downloads, highlighting Gameloft's strength in accessible, social simulation games. The company's foray into educational gaming came with the 2021 remake of The Oregon Trail, a survival adventure that modernizes the classic by immersing players in historical wagon journeys across 19th-century America, incorporating resource management, tough decision-making, and random events; it was ported to mobile, PC, and consoles, blending learning with engaging narrative-driven gameplay. Disney Dreamlight Valley, launched in 2022, represents a hybrid life-simulation and where players restore a magical valley alongside Disney characters through quests, customization, and exploration; it received major updates, including multiplayer features like Dreamteams for group play and Valley Visits for social interactions. More recent releases include Dungeon Hunter 6 in 2023, an action RPG emphasizing hack-and-slash combat, loot collection, and co-op modes in a world, continuing Gameloft's tradition of deep progression systems in single-player and multiplayer formats. In 2025, revived the iconic spy-thief IP as an adventure-puzzle game, tasking players with global heists, gadget use, and across diverse locations to thwart villains; released on across PC, consoles, and mobile, it emphasizes narrative-driven exploration and puzzle-solving and has been available for over eight months as of November 2025. Gameloft's 2024 title Project Fireball introduced a fantasy-arcade footbrawl experience, combining sports mechanics with magical abilities in 2v2 matches where players score via goals or touchdowns using supers; launched on November 27 for PC and expanded to other platforms, it innovates on competitive multiplayer action.

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