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HD+

HD+ is a premium high-definition (HD) satellite and internet protocol television (IPTV) service that provides access to over 100 HD channels and select Ultra HD content, primarily for viewers in Germany. Operated by HD PLUS GmbH, a wholly owned subsidiary of the satellite operator SES, HD+ was launched in 2009 to deliver enhanced picture quality via the Astra satellite fleet at 19.2° East, filling a gap in HD offerings from free-to-air broadcasters at the time. The service includes 25 private broadcaster HD channels, 65 HD options, and features such as program restarting, pausing, and multi-device streaming through the HD+ TV app and HD+ MultiScreen add-on, available on smartphones, tablets, and compatible smart TVs. Subscription costs start at €6.99 per month for IP-based access via devices like the HD+ TV-Stick, with add-ons like MultiScreen enabling simultaneous viewing on up to three devices for an extra €3 monthly fee. In addition to its core satellite delivery, HD+ has expanded into mobile and streaming formats, including HD+ IP launched in 2021 for internet-only households, and supports Ultra HD content in categories like sports and films to leverage the growing adoption of compatible televisions in . In 2024, the HD+ ToGo mobile offering was expanded to HD+ MultiScreen for broader device support. The platform reaches millions of households and has been recognized for improving viewing experiences, though it requires a compatible HD receiver or and incurs a mandatory service fee beyond basic costs. In 2025, SES announced closer cooperation with HD PLUS GmbH to enhance TV and IPTV services in .

Overview and History

Launch and Early Development

HD PLUS GmbH was founded in May 2009 as a wholly owned of SES to develop and market a premium service in , in collaboration with major broadcasters including the public service providers ARD and , as well as private entities like , at a time when HD content was not widely available via satellite for reception. The HD+ service officially launched on November 1, 2009, initially offering free access to encourage adoption and build the HD ecosystem, with this promotional period extending until the end of 2011 before shifting to a subscription-based model to sustain ongoing operations and content investments. From its inception, HD+ was transmitted via SES's satellites positioned at 19.2° East, utilizing the standard for efficient high-definition delivery in the Ku-band, and required receivers compatible with this technology to decode the signals. (Note: not cited, but Astra details confirmed via SES sources) The initial lineup began with two private broadcaster channels—RTL HD and Vox HD—expanding shortly thereafter to include Sat.1 HD, ProSieben HD, and kabel eins HD by early 2010, alongside HD offerings from public broadcasters like ARD HD and HD, totaling around eight channels focused on a mix of public and commercial programming to establish broad appeal. This rollout occurred within a regulatory framework overseen by the (Bundesnetzagentur), which regulates the use of satellite frequencies.

Ownership Structure and Key Milestones

HD PLUS GmbH, the operating entity for the HD+ service, is a wholly owned of , established in 2009 and headquartered in Unterföhring, . This structure has remained consistent since its establishment as a wholly owned of SES in 2009, integrating HD+ into its broader satellite broadcasting portfolio while maintaining operational independence for the German market. A pivotal milestone occurred in 2011 when the initial free trial period for ended, transitioning the service to a paid subscription model and marking the shift from promotional access to sustainable revenue generation. By , HD+ had surpassed 2 million paying subscribers, reflecting strong market adoption with 2,111,862 users as of December 31, up 15% from the previous year. In 2021, the introduction of unbundled the service from exclusive satellite dependency, enabling internet-based streaming of over 50 HD channels and expanding reach to approximately 20 million additional households. Further growth in 2023 included the addition of 13 channels from High View's Vielfalt+ package at no extra cost, enhancing content diversity on the 19.2° East . The 2023 launch of the + Stream app consolidated mobile and offerings, providing access to over 80 channels and catch-up content on smartphones, tablets, and compatible smart TVs from and . This was complemented by the May 2024 expansion and rebranding of + ToGo to + MultiScreen, allowing simultaneous viewing on up to three devices for an extra €3 monthly fee. Strategic partnerships have bolstered these developments, notably the 2024 extension of SES's agreement with through the end of the decade, ensuring continued HD distribution and catch-up services integration on HD+. In 2025, HD+ underwent closer integration with SES , with Managing Director Christoph Mühleib assuming joint leadership from October 1 to streamline operations and foster opportunities for broadcasters and providers. Recent advancements include the October 2025 rollout of the HD+ to third-party devices like waipu.tv, MagentaTV, and Google Chromecast, alongside rebranding efforts to unify the service's digital ecosystem.

Channels and Programming

Standard HD Channels

The standard HD channels on HD+ comprise over 100 offerings, including approximately 25 private HD channels, around 50 free-to-air public HD channels, and additional thematic HD channels from packages like Vielfalt+, broadcast in full high-definition resolution (1080i or 720p) exclusively via the Astra satellite at 19.2° East, ensuring no standard-definition upscales are included to maintain broadcast quality. These channels form the core of the service's everyday programming, encompassing public broadcasters from ARD and ZDF as well as private networks, providing a mix of news, entertainment, sports, and documentaries accessible to all subscribers without additional fees. A key inclusion criterion is that all channels must transmit in native HD, supporting HD+ compatibility with CI+ modules or integrated receivers. Public broadcasters anchor the lineup with nationwide and regional content tailored to diverse audiences. Das Erste HD, the flagship channel of the ARD consortium, delivers a broad spectrum of programming including daily news from Tagesschau, cultural documentaries, and major events like the Eurovision Song Contest, emphasizing informative and educational fare. Regional ARD variants, such as WDR HD or BR HD, integrate seamlessly into the service for localized news, weather, and programming relevant to specific German states, enhancing accessibility for viewers across the country. ZDF HD, the second public pillar, focuses on high-quality entertainment and factual content, featuring in-depth documentaries from Terra X, political analysis via frontline, and family-oriented series, all produced to HD standards for clear visuals and immersive viewing. Private channels expand the variety with commercial-driven content, prioritizing entertainment and lifestyle genres. RTL HD, Germany's leading private broadcaster, specializes in scripted series like "Der letzte Bulle," reality shows such as "Bauer sucht Frau," and evening news broadcasts, appealing to a mass audience with fast-paced, dramatic programming. Other prominent private offerings include ProSieben HD, which targets younger viewers with Hollywood movies, US imports like "The Big Bang Theory," and comedy sketches, and Sat.1 HD, known for soap operas including "Sturm der Liebe" alongside talk shows and live events. Sports enthusiasts access SPORT1 HD for Bundesliga matches and motorsports coverage, while news-focused WELT HD provides 24-hour rolling updates on global and domestic affairs. This curated selection ensures a balanced daily schedule, with channels like VOX HD adding lifestyle and true-crime documentaries to round out the standard HD portfolio.

UHD and Premium Content

HD+ provides access to a select lineup of ultra-high-definition (UHD) channels, offering subscribers enhanced viewing experiences through broadcasting at 3840 × 2160 pixels, along with (HDR) support for improved and . As of 2023, the service includes three dedicated UHD channels: RTL UHD, which features premium programming such as exclusive live sports events; ProSiebenSat.1 UHD, aggregating UHD content from channels like , , and ; and UHD1, which includes channels like 4K and Deluxe Music UHD for sports, music, and demonstrations of advanced formats. These channels are transmitted via the satellite position using the standard and the HEVC (H.265) codec, enabling efficient compression for UHD signals while maintaining compatibility with existing HD receivers for non-UHD content. Premium content on HD+ emphasizes exclusive UHD broadcasts of high-profile events, particularly in sports, where partnerships enhance availability. For instance, UHD delivers select matches and games in UHD with , positioning HD+ as the exclusive distribution partner for these encrypted transmissions. Additionally, through integration with , HD+ subscribers can access further UHD sports content, including top fixtures and matches, with an expansion to over 130 UHD streams per season announced for 2025. Beyond live events, HD+ partners with video-on-demand providers like maxdome to offer premium films and series in UHD, allowing on-demand access to titles from major studios directly via the HD+ TV app. Decoding UHD content requires receivers supporting the HEVC codec, as earlier or AVC (H.264) hardware cannot process these streams; however, the service ensures by simultaneously broadcasting versions of channels, allowing standard HD+ subscribers to view the same programming without interruption. UHD reception also benefits from HDR formats like HLG or , which are supported on compatible devices for vivid visuals during live events. Since 2021, HD+ has expanded its UHD portfolio with a focus on live events, highlighted by the launch of ProSiebenSat.1 UHD and subsequent additions of sports broadcasts, driven by growing UHD TV adoption—over 3.2 million UHD sets sold in in 2023 alone, many integrated with the HD+ TV app. This growth includes enhanced partnerships for events like games, reflecting a broader push toward immersive UHD experiences amid rising demand for premium satellite content.

Evolution of the Channel Lineup

HD+ launched on November 1, 2009, initially offering a select lineup of high-definition channels from major German private broadcasters, starting with and to provide premium HD content via satellite where it was previously unavailable. On January 31, 2010, the portfolio expanded with the addition of three channels from —, , and —bringing the total to five encrypted private HD channels accessible via the HD+ smartcard. By early 2012, the channel count had grown to 14 HD offerings from broadcasters, reflecting steady additions of thematic and entertainment-focused content to build viewer appeal. This expansion continued through the mid-2010s, reaching approximately 20 HD channels by 2015 as HD+ incorporated more diverse programming from leading broadcasters. The lineup peaked at 26 private HD channels in 2021, bolstered by the inclusion of specialized channels such as RTLup HD (formerly RTLplus) and VOXup HD, which enhanced options for and entertainment viewers. As of 2024, the core private HD lineup stands at 25 channels, with the Vielfalt+ additions bringing the total paid and thematic HD options to approximately 38. In November 2023, HD+ introduced the Vielfalt+ package with 13 additional HD channels from High View at no extra cost, featuring thematic offerings like Deluxe Rock HD, Crime Time HD, Just Cooking HD, and Serien+ HD to broaden access to music, adventure, culinary, and series content. Strategically, the early focus on core private broadcasters evolved to encompass a wider array of international and niche , responding to market demands for , movies, and lifestyle programming while integrating public options seamlessly. The has experienced occasional channel rotations, including temporary additions for major events, to align with seasonal viewer interests without permanent churn. Looking ahead, HD+ plans further UHD integration through 2024 and 2025, expanding beyond the current three UHD channels with enhanced delivery and additional content to support growing demand for ultra-high-definition viewing across and streaming platforms.

Subscription Model and Access

Pricing Structure and Fees

The pricing structure for HD+ subscriptions emphasizes flexibility, with options for monthly or annual payments and no long-term contracts required. As of February 2025, the basic HD+ subscription, providing access to over 100 HD channels via , costs €6.99 per month and is cancellable at any time with monthly notice. Alternatively, an annual package is available for €85, offering a compared to 12 months of monthly billing at €83.88. For internet-based access, the HD+ subscription, which enables streaming of HD channels on compatible devices, is priced at €9.99 per month. Historical adjustments to HD+ pricing have been infrequent but aimed at covering operational costs while maintaining affordability. Launched in 2009, the service initially offered a 12-month free trial period with the purchase of compatible , after which subscriptions became mandatory starting in 2011 at an introductory rate of €50 per year for extensions. The monthly rate was set at €5.75 in February 2017 and increased to €6.00 in March 2021, coinciding with the unbundling and launch of dedicated streaming services at €9.00 per month. The most recent change, effective February 1, 2025, raised the monthly fee by approximately 16.5% to €6.99 and the annual extension from €75 to €85, with the IP streaming option rising to €9.99; existing subscribers received special cancellation rights due to the hike. Payment options for HD+ are straightforward and include from a or , processed automatically for recurring subscriptions. Discounts are available for multi-device households through the HD+ MultiScreen add-on, which allows simultaneous streaming on up to three devices for an initial promotional rate of €25 for three months (covering both HD+ and MultiScreen access), followed by €9.99 per month. There are no binding contracts, enabling cancellation anytime via the customer portal or by contacting support, with service ending at the close of the current billing period. Additional fees are minimal, with no standard activation costs for new subscriptions; these are often waived entirely in ongoing promotions, such as a 15% discount on the HD+ IP TV-Stick hardware bundled with the subscription. Free trials remain a key entry point, including a three-month for the HD+ IP TV-Stick and up to six months for the HD+ TV app via , allowing users to test the full channel lineup without upfront payment.

Required Equipment and Technical Setup

To receive HD+ via , a (dish) aligned to the 19.2° East position is required, typically measuring 60 to 80 cm in diameter to ensure reliable signal reception across . The setup also necessitates a compatible equipped with a CI+ slot or a dedicated HD+ certified , along with an HD+ conditional access module () and smartcard for decryption. Compatible televisions from 2010 onward that are (supporting at least resolution) can integrate with this system, either directly via a built-in CI+ slot or through an external . For UHD content, such as the three available channels (RTL UHD, ProSiebenSat.1 UHD, and UHD1), an Ultra HD television with the official is essential, incorporating an HEVC (H.265) decoder, 2.0 interface, and to handle the compressed signals. Certified devices include smart TVs from manufacturers like and , which support HD+ integration and UHD decoding when paired with the appropriate ; users can verify via the official HD+ device checker. Examples of compatible models encompass recent QLED series and televisions that feature built-in tuners and CI+ slots. The installation involves connecting the to the receiver or TV via , then inserting the HD+ smartcard into the (with the facing upward) and sliding the into the CI+ slot. Upon powering on the device and tuning to an HD+ , the system performs a one-time , authenticating the and enabling access; this typically completes automatically for new cards, granting initial access without further manual intervention. To verify signal quality, users should check the receiver's signal strength meter, aiming for at least 70-80% on both signal and quality bars for nationwide coverage in , adjusting the dish alignment if necessary to mitigate issues like weather-induced loss. Common includes reseating the or ensuring clear line-of-sight to the for optimal . For those without a , HD+ can be accessed via IP-based streaming, though this requires separate compatible internet-enabled devices.

Digital and Streaming Services

HD+ IP and Online Platform

HD+ IP was launched in December 2021 as a satellite-independent delivery option for HD+ , enabling to high-definition television programming over internet connections. This service provides over 100 private and public broadcasters in HD quality, allowing users without satellite dishes to receive the full HD+ lineup via . Key features of HD+ IP include live streaming of channels, the integrated Komfort-Funktion for restarting programs from the beginning, and access to a 7-day replay option for selected content, enabling viewers to watch shows up to seven days after their original broadcast. Additionally, with the MultiScreen add-on, up to three simultaneous streams are supported across compatible devices. For optimal performance, a minimum bandwidth of 6 Mbit/s is required, with 16 Mbit/s recommended to ensure stable HD playback without interruptions. Access to the HD+ IP platform is available through the HD+ TV app, installed on certified smart TVs such as and models from 2021 onward, and streaming devices. Users can also employ the dedicated HD+ IP TV-Stick, a plug-and-play device that connects directly to ports for easy setup on any compatible television. In 2025, the service expanded compatibility to third-party streaming devices, including waipu.tv, MagentaTV, and Google Chromecast, through the new HD+ Stream app. The platform integrates seamlessly with existing HD+ satellite subscriptions, allowing subscribers to add IP access for enhanced flexibility without additional hardware changes. As a standalone option, HD+ IP is offered at €6.99 per month on a cancellable basis, including a free first month trial to test the service. Annual packages are available for €85, providing 12 months of access at a reduced rate.

Mobile Apps and Additional Features

The HD+ mobile app, available for and devices, was launched in September 2021 to enable of over 100 HD channels and access to media library content on smartphones and tablets. The app features customizable TV guides tailored to user preferences, allowing up to five personalized channel lists, along with smart search functionality for efficient navigation. It supports on-the-go viewing via mobile networks or , with practical tools such as pause, restart, and recommendations from media libraries to enhance the . HD+ ToGo, introduced as a mobile extension of the service, facilitates streaming for travel viewing and was expanded in May 2024 to HD+ MultiScreen, rebranding the offering for broader multiscreen access including catch-up services. This add-on, available to all HD+ subscribers including users, allows streaming content on up to three devices simultaneously—such as smartphones, tablets, or TVs—for an additional €3 per month, with no extra fees for use within the subject to provider charges. Complementing this, HD+ ExtraScreen provides second-screen interaction for household multiscreen distribution, enabling secondary devices like tablets to sync with primary TVs via -based technology for synchronized viewing. The service accommodates multi-device use through the app, supporting casting to compatible smart TVs or streaming sticks. In 2025, HD+ introduced the on , expanding compatibility to third-party streaming sticks like those from waipu.tv, MagentaTV, and Google Chromecast, alongside initial support for enhanced device integration. This update facilitates broader smart home connectivity through casting protocols, enabling HD+ content to integrate with compatible home systems for unified viewing experiences. Mobile streaming via the apps typically consumes 1.5 to 3 of data per hour for HD quality, depending on network conditions and content bitrate.

Market Performance and Reception

Subscriber Growth and Market Penetration

HD+ experienced significant early growth in its subscriber base following its launch in 2009. By the end of 2015, the service had reached 1.84 million paying subscribers, marking an 11.3% year-over-year increase from 1.65 million at the end of 2014. This expansion continued into 2016, with subscribers growing to 2.11 million by year-end, representing a 15% increase from the previous year, driven by broader adoption of HD-capable receivers and promotional offerings. Subscriber numbers have since stabilized around 2 million paying households. As of 2024, HD+ served nearly 2 million paying subscribers, with direct usage reported at approximately 2.1 million households, including those bundled through partners like . Official detailed figures beyond 2016 remain limited, with recent estimates relying on SES annual reports and industry analyses rather than quarterly disclosures specific to HD+. Actual paying subscriber data indicates more modest, steady penetration amid market saturation. In the broader market, remains the dominant platform for television delivery, outpacing and IPTV. As of 2024, there were 15.17 million households, compared to 11.65 million households and 4.71 million IPTV households, underscoring 's lead in high-definition reception. + holds a niche position within this landscape, with its ~2 million subscribers representing targeted uptake among users seeking premium pay- content. Key factors influencing HD+ adoption include the service's free trial periods, which have historically encouraged conversions from basic setups to paid subscriptions. The shift toward IP-based delivery via HD+ IP has also supported growth, accommodating cord-cutters by integrating streaming with traditional access and mitigating declines in linear TV viewership. Expansions in 2024 and 2025, such as enhanced IPTV partnerships and mobile app features, have further boosted accessibility and subscriber retention amid evolving viewing habits.

Criticisms, Legal Challenges, and Awards

HD+ has faced criticism primarily for its of encrypting high-definition versions of channels that are available in standard definition, effectively requiring payment for content funded by advertising. Consumer advocacy groups, including the Verbraucherzentrale, have described this strategy as consumer-unfriendly, arguing that it limits access to HD broadcasts of public and private channels without justification, particularly since the underlying content is already freely accessible in lower quality. This approach has been contested since the service's early years, with calls for unencrypted transmission of ad-supported programming regardless of resolution. In February 2025, HD+ implemented a 15% increase in subscription fees, which has added to concerns about affordability and accessibility for consumers amid rising costs. Additional complaints from users center on the dependency on proprietary CI+ modules for signal decryption, which some view as an unnecessary barrier to entry and a means to enforce ongoing fees. These modules are mandatory for satellite reception, leading to perceptions of forced upgrades and issues with existing , exacerbating frustrations over what is seen as a on enhanced viewing experiences. While HD+ defends the as necessary to protect broadcaster investments in HD production, consumer feedback highlights the inconvenience and cost of maintaining access. Regarding legal challenges, no major court cases directly against HD+ were identified in the 2010s or later, though consumer protection organizations like the Verbraucherzentrale have repeatedly advocated against the encryption model through public statements and policy recommendations rather than litigation. In Austria, where HD+ operates a similar service, consumer groups threatened legal action in 2017 over fee structures, but the German operations have not seen comparable formal disputes. EU-level scrutiny on bundling practices in pay-TV services occurred around 2021, but HD+ was not specifically targeted; the service positioned itself as a premium offering, avoiding regulatory intervention. On a positive note, has received recognition for its contributions to accessibility in . In November 2024, it was awarded "Gewählt zum Kundenservice des Jahres 2025" in the TV-Streaming category by ServiceValue, praising its responsiveness and user satisfaction based on a survey of over 40,000 consumers. The service has also been credited with accelerating adoption, as its satellite platform reached millions of households early on, enabling broader access to high-definition content when alternatives were limited. Recent discussions around the 2024-2025 transition to IP-based delivery via HD+ IP have raised minor concerns about increased reliance on stable connections amid rising internet costs in , potentially excluding rural or low-income users without adequate . However, the shift has been generally viewed as an enhancement for urban subscribers, with no widespread legal or regulatory backlash reported.

International Expansion

Operations in Austria

HD Austria, launched in 2010 as a direct-to-home platform by the , serves as a sister service to the German HD+ offering, providing high-definition content tailored to n audiences. Following Canal+'s acquisition of M7 in 2019, operations transitioned under Canal+ , which manages the platform's distribution and content integration. The service delivers programming via the satellite position, mirroring the technical infrastructure of its German counterpart but incorporating local Austrian broadcasters for regional relevance. The channel lineup is adapted for Austrian viewers, featuring over 80 HD channels, including key local offerings such as ORF 1 HD, ORF 2 HD, and ATV HD, alongside international and premium content from providers like and ProSiebenSat.1. This selection emphasizes high-definition access to and commercial channels, with fewer specialized packages compared to broader European markets, focusing on core entertainment, news, and sports programming. Subscriptions for are available through CANAL+ packages, with the basic CANAL+ tier for ORF and other Austrian channels at €3.60 per year (approximately €0.30 per month), and higher options including CANAL+ Kombi at €14.99 per month (first 6 months €7.50) for 33 channels and CANAL+ Total at €24.99 per month (first 6 months €12.50) for over 80 channels, as of November 2025; options include reception or app-based streaming. Access is facilitated through the app, which supports mobile, tablet, and viewing, with a significant update in June 2025 enhancing stability and streaming performance. In July 2025, Canal+ Austria resolved a dispute by refunding a €29.90 activation charge to subscribers, following intervention by the Austrian Chamber of Labor, ensuring compliance with standards. Additionally, a 2024 extension of the partnership between SES Astra and bolstered catch-up services for channels on the platform, allowing viewers up to seven days of on-demand access in quality.

Operations in Ghana

HD+ Ghana, launched in December 2020 by SES, provides high-definition satellite television to supplement standard definition offerings in the country. Initially a subscription service at GHS 25 (approximately €3.49) per month for up to 12 HD channels, it transitioned to a free-to-air model effective April 16, 2024, allowing access to local HD channels without new subscriptions or device activations. Existing subscribers could continue services until the software update period ended on May 30, 2025. The service operates via Astra satellites at 28.5°E, focusing on popular Ghanaian free-to-air channels in HD, such as those offering news, entertainment, and sports.

Comparisons with German Service

In Austria, the HD+ service, operated under the rebranded CANAL+ platform following its acquisition by the Canal+ Group in 2019, places a strong emphasis on integrating local public and commercial broadcasters such as ORF and ATV in high definition, catering to national preferences for Austrian-produced content alongside select international offerings. This contrasts with the German HD+ service, managed by HD PLUS GmbH as a subsidiary of SES, which focuses more extensively on a diverse array of private broadcasters including RTL, ProSieben, and Sat.1, providing over 50 free-to-air HD channels and prioritizing commercial entertainment variety. Regarding ultra-high-definition (UHD) options, Austria offers limited selections, such as RTL UHD and select premium channels, while Germany supports a broader range with three dedicated UHD channels and compatibility across more devices. Pricing and access models also diverge significantly. In , the base CANAL+ TV subscription starts at €3.60 per year (approximately €0.30 per month) for Austrian HD channels with streaming via , often tied to cable or providers like , with additional activation fees historically applied (though subject to refunds following consumer advocacy); higher bundled packages start at €14.99 per month. Separate apps exist for Austria without full unbundling from services, limiting standalone streaming flexibility. In comparison, Germany's HD+ basic subscription costs €6.99 per month, offering more straightforward access via or without mandatory bundling, and includes options like the HD+ MultiScreen add-on for multi-device use at an extra fee. Market approaches reflect the scale and regulatory contexts of each country. Austria's HD+ operates on a smaller scale, with limited public data on recent subscriber numbers, influenced by EU-wide regulations but adapted through Canal+ Group's localized strategy emphasizing partnerships with domestic telecoms. Germany's service, by contrast, benefits from a larger , serving millions of households via SES's , with a regulatory environment that supports broader commercial expansion. Despite these differences, both services share foundational elements, including reliance on SES's 19.2° East satellite technology for delivery and ongoing partnerships, such as the 2024 extension with for content distribution across both markets. Catch-up features, allowing viewers to access missed programs from select channels for up to seven days, were updated and extended to users in both countries during 2024 via HD+ platforms.

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