Howard Saul Becker (April 18, 1928 – August 16, 2023) was an American sociologist renowned for developing labeling theory in the study of deviance and for empirical analyses of social worlds in art, music, and occupations.[1][2]
Born in Chicago, he earned his Ph.D. from the University of Chicago in 1951, immersing himself in the Chicago School's tradition of fieldwork and qualitative methods.[1]
Becker's seminal book Outsiders: Studies in the Sociology of Deviance (1963) argued that deviance arises not from inherent traits but from societal labeling processes, shifting focus from individual pathology to social reactions and rules.[3]
He later extended this interactionist approach to Art Worlds (1982), examining how collaborative networks and conventions produce artworks, challenging romantic notions of isolated genius.[2]
As a professor at Northwestern University from 1965 to 1991, Becker emphasized "tricks of the trade" in sociological writing and research, advocating clear, evidence-based prose over jargon-laden abstraction.[4]
Biography
Early Life and Education
Howard Saul Becker was born on April 18, 1928, in Chicago, Illinois, to Allan Becker and Donna (née Goldberg) Becker, whose family included Jewish immigrants from Eastern Europe.[5] Growing up in the city, Becker developed an early interest in music, working as an underage jazz pianist in Chicago bars during World War II and aspiring to a professional career in performance.[6] Despite this, he enrolled at the University of Chicago to satisfy his parents' expectations for formal education over music.[7]Becker earned a Ph.B. in sociology from the University of Chicago in 1946, followed by an A.M. in 1949 and a Ph.D. in 1951, completing the doctorate at age 23.[4][1] During his studies, he continued playing piano semi-professionally, which informed his later ethnographic approaches to sociology.[8] His graduate work placed him within the tradition of the Chicago School, emphasizing fieldwork and urban social dynamics.[6]
Academic Career
Becker commenced his formal academic teaching as an Instructor in Sociology and Social Science at the University of Chicago, holding the position from 1951 to 1953 concurrently with his role as Research Associate at the Chicago Area Project, Inc.[4] Following this, he undertook a Ford Foundation Postdoctoral Research Fellowship at the University of Illinois from 1953 to 1955, after which he directed projects at Community Studies, Inc., in Kansas City from 1955 to 1962.[4]From 1962 to 1965, Becker served as Research Associate at Stanford University's Institute for the Study of Human Problems, transitioning thereafter to a professorship in Sociology at Northwestern University, where he taught from 1965 to 1991.[4][9] During his tenure at Northwestern, he held the MacArthur Professorship in Arts and Sciences from 1982 to 1991 and assumed editorial responsibilities, including editorship of Social Problems from 1961 to 1964, alongside leadership roles such as President of the Society for the Study of Social Problems in 1965–1966.[4] He also engaged in visiting appointments, including at the University of Manchester in 1974 and the Museu Nacional in Rio de Janeiro in 1976 and 1990 as a Fulbright Scholar.[4]In 1991, Becker moved to the University of Washington as Professor of Sociology until 1999, supplemented by an adjunct appointment in the School of Music from 1995 to 1999, reflecting his interdisciplinary interests.[4] Post-retirement, he maintained affiliations in Paris, including lectures and collaborations associated with institutions like the École des Hautes Études en Sciences Sociales (EHESS), while continuing scholarly output without full-time teaching.[4] His career garnered recognitions such as the American Sociological Association's Award for a Career of Distinguished Scholarship in 1998.[4]
Personal Interests and Later Years
In his personal life, Becker maintained a lifelong passion for jazz piano, having begun performing professionally as a teenager in Chicago bars and receiving mentorship from pianist Lennie Tristano.[1] He often described music as his primary career pursuit, with sociology initially serving as a secondary interest, and continued playing into his later decades, viewing improvisation in jazz as analogous to social processes.[10] Becker also developed a keen interest in photography during his time in the San Francisco Bay Area, engaging actively in local photographic communities and incorporating visual analysis into his sociological reflections on art worlds.[11]Following his retirement from Northwestern University in 1991, Becker relocated to San Francisco, where he lived as an independent scholar, writer, and musician.[5] He remained intellectually active, producing works that drew on his eclectic experiences in music and visual arts, while emphasizing straightforward analytical writing over academic jargon. Becker died in San Francisco on August 16, 2023, at the age of 95.[5][7]
Theoretical Contributions
Labeling Theory and Deviance
Howard S. Becker developed labeling theory as a framework for understanding deviance, emphasizing that deviance arises not from inherent qualities of acts but from societal reactions and the application of labels. In his seminal 1963 book Outsiders: Studies in the Sociology of Deviance, Becker argued that social groups create deviance by establishing rules whose violation defines deviant behavior, then selectively applying those rules to label certain individuals as outsiders. This perspective shifts focus from the motivations or pathologies of rule-breakers to the processes by which audiences—such as law enforcers, moral entrepreneurs, and public opinion—define and enforce norms.[12] Becker's approach drew on empirical observations from his fieldwork among marijuana users and jazz musicians, groups he studied in the 1950s, illustrating how initial nonconformity becomes amplified through repeated labeling.[13]Central to Becker's theory is the distinction between the act itself and its social consequences: "deviant behavior is behavior that people so label," making deviance a relational outcome rather than an objective trait.[14] He introduced the concept of "moral entrepreneurs," individuals or groups who actively campaign to create or enforce rules, thereby expanding deviance categories and targeting specific populations.[15] For instance, in the case of marijuana use, Becker documented how users initially engage in the behavior experimentally (primary deviance), but official sanctions and stigmatization lead to secondary deviance, where individuals reorganize their lives around the deviant identity, associating with deviant subcultures and escalating commitment to the labeled activity.[16] This process creates "deviant careers," sequences of events where labeling reinforces isolation from conventional society, fostering further deviance as a self-fulfilling prophecy.[17]Becker's theory critiques traditional deviance studies for assuming universal consensus on rules, instead highlighting power dynamics: rules are not neutral but reflect the interests of dominant groups, who succeed in imposing labels on weaker ones. Applied to broader deviance, it explains phenomena like juvenile delinquency or occupational nonconformity, where informal labeling by peers or formal processing by institutions (e.g., arrests) transforms occasional rule-breaking into stable identities.[12] Empirical support came from Becker's Chicago School-influenced ethnography, which prioritized participant observation over quantitative pathology models, revealing deviance as interactional and contingent on audience reactions rather than individual failings.[2] While Becker acknowledged that not all labeled individuals fully internalize deviance, the theory underscores how sanctions can produce unintended escalations, challenging punitive approaches by questioning their causal role in perpetuating rather than resolving deviance.[15]
Sociology of Art and Music Worlds
Becker's seminal contribution to the sociology of art and music emerged from his ethnographic observations of creative occupations, culminating in the 1982 publication of Art Worlds by the University of California Press.[18] In this work, he conceptualized art not as the solitary output of individual geniuses but as the product of collective action within interconnected social networks involving artists, suppliers of materials, technicians, critics, dealers, patrons, and audiences.[18] These "art worlds" rely on shared conventions—implicit understandings and explicit rules—that coordinate the division of labor, distribute credits for success, and determine what qualifies as art, thereby shaping aesthetic outcomes through social processes rather than innate talent alone.[19] Becker drew empirical examples across domains including visual arts, literature, film, drama, dance, and music, illustrating how disruptions in these networks, such as changes in technology or patronage, alter artistic production and evaluation.[20]Central to Becker's framework is the idea that artistic reputations, both personal and collective, arise from negotiated interactions within these worlds, where success depends on alignment with prevailing norms rather than isolated brilliance.[19] He emphasized the moral dimensions of aesthetic judgments, arguing that distinctions between "good" and "bad" art often reflect evaluations of worthiness and conformity to group standards, separating the deserving from the undeserving in occupational hierarchies.[21] This perspective challenged romantic notions of artistic autonomy, positing instead that artworks emerge from cooperative efforts governed by practical constraints, such as resource availability and audience expectations, with failures often attributable to breakdowns in coordination rather than individual shortcomings.[11]Becker's analysis of music worlds built directly on his personal immersion as a professional jazz pianist in Chicago during the late 1940s, where he performed six nights a week while pursuing graduate studies.[22] This experience informed his view of musical performance as a paradigmatic form of collective action, requiring musicians to synchronize through implicit cues and shared understandings to produce coherent output, much like the broader art worlds he later theorized.[23] In his 1963 book Outsiders, Becker examined jazz subcultures as occupational communities with their own norms, extending this to deviance studies but highlighting how musicians navigate "deviant" statuses relative to mainstream society while maintaining internal cohesion. He later elaborated on music's sociological lessons in essays, such as the need for specialized "musical language" to interpret participants' references and rationales, underscoring how comprehension of these worlds demands ethnographic attunement to reveal underlying social dynamics.[24]Adopting a symbolic interactionist approach, Becker focused on how actors in art and music worlds negotiate meanings and outcomes through everyday interactions, treating creative fields as occupations akin to other labor markets.[25] His framework influenced subsequent research by framing artistic innovation as contingent on world stability or transformation, such as shifts from amateur to professional structures or commercial to avant-garde orientations, evidenced in case studies of symphony orchestras, folk art revivals, and photographic collectives.[20] By prioritizing empirical fieldwork over abstract theorizing, Becker's work demystified art production, revealing it as embedded in causal chains of social interdependence rather than ethereal inspiration.[19]
Other Areas of Influence
Becker extended his interactionist framework to the sociology of professions, notably through the 1961 ethnographic study Boys in White: Student Culture in Medical School, co-authored with Blanche Geer, Everett C. Hughes, and Anselm L. Strauss, which analyzed how medical students at the University of Kansas navigate rigorous training via collective coping mechanisms and perspective transformation.[26] The work documented students' shift from initial idealism to pragmatic focus on practical skills over theoretical coursework, driven by peer solidarity and workload pressures that foster a shared "student culture" prioritizing survival and clinical relevance.[27] This analysis highlighted how professional socialization involves not just individual learning but negotiated collective understandings, influencing subsequent research on occupational enculturation in fields like law and nursing.[28]In the sociology of education more broadly, Becker applied labeling dynamics to classroom interactions, arguing that teachers' perceptions of an "ideal pupil" lead to differential evaluations and self-fulfilling prophecies for students deemed deviant or underperforming, often attributing school failures to student deficits rather than institutional factors.[29] He critiqued dominant views framing educational problems as student-induced, urging examination of administrative and pedagogical influences on outcomes, which informed debates on teacher bias and equity in labeling processes.[30]Becker's ideas on work and collective action formed another theoretical strand, emphasizing "doing things together" as the basis of social organization, where outcomes emerge from interdependent activities rather than isolated efforts.[31] In Sociological Work: Method and Substance (1970), he theorized how groups coordinate to produce shared realities, drawing from observations of collaborative settings to argue that sociological analysis must prioritize interactional processes over static structures.[32] This perspective influenced studies of organizational behavior and teamwork, underscoring how conventions and negotiations sustain productive "worlds" beyond artistic or deviant contexts.[33]The concept of "hierarchy of credibility," articulated in Becker's 1967 essay "Whose Side Are We On?", posits that societal and organizational power structures privilege the definitions of reality from higher-status actors, marginalizing subordinate viewpoints in knowledge production and problem definition.[34] Applied beyond deviance, it has shaped analyses in social problems research, media studies, and policy, revealing how elites enforce credibility gradients that distort empirical accounts of events or issues.[35] For instance, in organizational settings, it explains why managerial narratives often supersede workers' experiences, prompting sociologists to question neutral data claims and advocate for underdog perspectives without abandoning rigor.[36]
Methodological Approaches
Ethnographic Fieldwork
Becker's approach to ethnographic fieldwork emphasized immersive participant observation and in-depth interviewing to uncover the everyday realities and "tricks of the trade" of social groups, particularly those deemed deviant or marginal by mainstream society. Influenced by the Chicago School tradition under mentors like Everett C. Hughes, he prioritized understanding insiders' perspectives through prolonged engagement rather than detached surveys, arguing that such methods reveal the situated knowledge practitioners use to navigate their worlds.[2][37]One of Becker's earliest and most influential field studies focused on marijuana users, conducted during his graduate work at the University of Chicago in the early 1950s. For his 1951 dissertation research, funded part-time by the Chicago Narcotics Bureau, he interviewed approximately 50 users and observed their routines, documenting how novices learn to perceive and enjoy the drug's effects through social interaction and technique acquisition. This work, published as "Becoming a Marihuana User" in 1953, demonstrated ethnography's value in demystifying deviance as a learned behavior rather than inherent pathology, challenging prevailing psychological and legal assumptions of the era.[37][38]Becker applied similar methods to dance musicians in Chicago's nightclub scene, drawing on his personal experience as a professional pianist from 1943 to 1949. Through participant observation and interviews, he examined how musicians formed collective understandings of professionalism, loyalty, and "hipness" amid economic precarity and outsider status, findings integrated into Outsiders: Studies in the Sociology of Deviance (1963). This study highlighted ethnography's role in revealing subcultural norms and resistances to external labeling, with Becker conducting fieldwork over several years to build rapport and access unfiltered accounts.[39][40]Later, Becker extended ethnographic techniques to medical education, collaborating with Hughes on studies of student socialization at medical schools like the University of Kansas in the mid-1950s. Observing clinical training and informal peer dynamics, they identified adaptive "crock" and "bumbler" behaviors students employed to cope with evaluative pressures, as detailed in works like "The Demise of the Bumbler" reflections. These efforts underscored his methodological insistence on sampling varied cases and triangulating observations with interviews to mitigate observer bias.[41]In methodological reflections, such as Tricks of the Trade: How to Think about Your Research While You're Doing It (1998), Becker codified practical heuristics for fieldworkers, including iterative sampling, memo-writing during immersion, and reflexive accounting for researcher positionality. He stressed that effective ethnography requires "thinking while doing," adapting to emergent data rather than rigid protocols, a stance informed by decades of fieldwork pitfalls like access barriers and ethical dilemmas in studying illicit groups. This approach influenced qualitative sociology by promoting accessible, craft-based training over formalized paradigms, though critics noted its reliance on researcher intuition could introduce subjectivity without quantitative checks.[42][43]
Sociological Writing and Analysis
Becker emphasized practical, iterative strategies for sociological writing, advocating that academics begin drafting early to combat perfectionism and build momentum through repeated revision. In his 1986 book Writing for Social Scientists: How to Start and Finish Your Thesis, Book, or Article, he applied sociological analysis to the writing process itself, treating obstacles like fear of criticism or citation overload as social phenomena amenable to empirical scrutiny rather than insurmountable barriers.[44] He recommended techniques such as "editing by ear" to enhance clarity and rhythm, freewriting to generate initial content without self-censorship, and cultivating a professional persona that prioritizes communication over academic posturing.[44] Becker viewed writing not as solitary genius but as a collaborative "art world" production, shaped by networks of peers, editors, and institutional norms, which demands ongoing feedback loops to refine arguments.[45]Complementing this, Becker's 1998 work Tricks of the Trade: How to Think about Your Research While You're Doing It focused on analytical habits integrated with writing, urging sociologists to interrogate concepts dynamically during fieldwork rather than post hoc. He promoted "tricks" like visualizing social phenomena through imagery to reveal hidden patterns, sampling cases for maximum diversity to test assumptions, and prioritizing "how" sequences of interaction over deterministic "why" causation to uncover emergent processes.[46] For instance, Becker advised defining abstract terms like "deviance" relationally—through observed networks of labeling and response—rather than via essential traits, enabling analysts to hunt anomalies that challenge prevailing typologies.[46] This iterative mindset, blending conceptualization, logic, and empirical surprises, treats analysis as provisional and adaptable, with writing serving as a tool to expose and resolve inconsistencies in real time.[47]Becker's methodologies critiqued overly rigid academic conventions, such as exhaustive literature reviews that stifle originality, instead favoring concise prose that conveys evidence directly to diverse audiences.[44] His approach influenced pedagogical practices in sociology departments, promoting writing workshops and reflexive analysis to demystify scholarly production as craftwork grounded in everyday problem-solving.[47] By insisting on verifiability through concrete examples from ethnographic data, Becker ensured that analytical claims remained tethered to observable interactions, avoiding vague theorizing.[46]
Criticisms and Theoretical Debates
Limitations of Labeling Theory
Labeling theory, as articulated by Howard Becker in works such as Outsiders (1963), posits that deviance arises primarily from societal reactions and the application of labels rather than inherent qualities of acts or individuals. However, critics argue that it inadequately addresses the origins of initial deviant acts, known as primary deviance, by shifting explanatory focus exclusively to secondary deviance amplified by labeling. This omission leaves unexplained the motivations, structural conditions, or personal factors precipitating rule-breaking before any societal reaction occurs.[12][48]Empirical tests of labeling theory's core hypotheses have yielded mixed or limited support, particularly regarding whether official labeling consistently leads to heightened deviance or self-concept alteration. Studies examining reoffending rates post-labeling show inconsistent results, with some indicating no increase or even reductions in deviance, challenging the theory's predictive power. Becker's framework, while influential in highlighting selective enforcement, has been faulted for insufficient testable hypotheses and formalization, hindering rigorous falsification.[16][12][48]The theory's deterministic undertones—implying that once labeled, individuals inevitably embrace deviant identities—underestimate personal agency, resistance to labels, and individual differences in personality or circumstances. Critics, including those from Marxist and realist perspectives, contend it overemphasizes social construction of deviance at the expense of material harms caused by acts or underlying socioeconomic drivers like class inequalities. Becker's emphasis on reactors over actors has been seen as oversimplifying power dynamics, neglecting informal controls and the etiology of deviance within the individual.[12][16][48]These limitations contributed to labeling theory's decline in popularity by the mid-1970s, as empirical scrutiny revealed its inability to account for broader causal factors in deviance. While Becker later acknowledged some critiques, the theory's reluctance to integrate etiological explanations from the deviant's perspective persists as a structural weakness.[48][16]
Responses to Critiques and Broader Implications
Becker addressed critiques of labeling theory's alleged neglect of primary deviance and structural factors by clarifying that the perspective does not preclude analysis of initial acts or macro-level influences, but instead highlights how societal reactions amplify and sustain deviant careers. In his 1967 writings, he argued that labeling processes could incorporate broader structural contexts without contradiction, positioning the theory as a complementary lens rather than a total explanation.[16] This response countered deterministic interpretations by emphasizing sequences of interaction where individuals retain agency to negotiate or defy labels, as seen in his studies of marijuana users who initially experimented without inherent deviance but escalated behaviors post-labeling.[17]Regarding accusations of overemphasizing reaction at the expense of motivation, Becker maintained that deviance emerges from the interplay of acts and applied sanctions, not isolated pathology, and urged empirical focus on "moral entrepreneurs" who enforce rules selectively. He rejected claims of theoretical incompleteness by framing labeling as an heuristic for examining power imbalances in rule-making, applicable across deviant subcultures like art worlds or crime groups.[13] These defenses, articulated in revisions to Outsiders and subsequent essays, underscored the theory's empirical grounding in fieldwork rather than abstract deduction.[40]Broader implications of Becker's framework extend to social policy, where it critiques punitive labeling in criminal justice, advocating alternatives like decriminalization to disrupt self-fulfilling prophecies—as evidenced in reduced stigma around marijuana use following his 1950s-1960s ethnographies. In education and mental health, the theory illuminates how official designations (e.g., "delinquent" or "disordered") perpetuate exclusion, informing anti-stigmatization efforts and self-fulfilling prophecy research.[14] Sociologically, it advanced constructionist paradigms, integrating with symbolic interactionism to analyze relative deviance and collective action in marginalized groups, while highlighting rule-makers' biases in defining normality.[2] This shift from individual blame to systemic processes has enduringly influenced qualitative deviance studies, though empirical tests remain debated for causal attribution challenges.[49]
Legacy and Impact
Influence on Sociology and Related Fields
Becker's labeling theory, prominently featured in his 1963 book Outsiders: Studies in the Sociology of Deviance, fundamentally reshaped the study of deviance by arguing that deviant behavior emerges not from inherent qualities of acts or individuals but from the social processes through which others apply rules and sanctions to label them as deviant.[14] This framework influenced criminology by redirecting attention from personal pathologies to the consequences of labeling, including how such labels foster secondary deviance and immersion in deviant subcultures, as seen in analyses of marijuana users and professional thieves.[17] It spurred developments in critical criminology, where labeling perspectives informed debates on stigmatization versus reintegrative approaches to reduce recidivism, impacting theoretical models in the field through the late 20th century.[50]In cultural sociology, Becker's 1982 work Art Worlds extended his interactionist lens to artistic production, conceptualizing art not as the solitary output of geniuses but as the result of interconnected "art worlds"—networks of collaborators including suppliers, performers, critics, and distributors who collectively define and sustain aesthetic conventions.[51] This approach influenced the "production of culture" paradigm, prompting empirical studies on how institutional and cooperative dynamics shape outcomes in music, visual arts, and literature, with applications extending to media and organizational sociology.[23] Becker's earlier ethnographic work on jazz musicians further bridged deviance and art worlds, highlighting occupational norms and deviance as intertwined in creative fields.[11]Becker's methodological advocacy for qualitative, ethnographic approaches—rooted in Chicago School traditions—promoted grounded theorizing and thick description over abstract hypothesis-testing, influencing generations of sociologists in deviance, culture, and policy-oriented research.[52] His emphasis on interactionism and constructionism extended to drug use studies, challenging biomedical models and informing sociological critiques of prohibition policies.[53] These contributions permeated related fields like public policy, where Becker's public scholarship advocated moderation in drug laws and reevaluation of punitive responses to deviance.[1]
Awards, Recognition, and Posthumous Assessments
Becker received the Guggenheim Fellowship in 1978–1979 for his contributions to sociology.[4] He was awarded the Charles Horton Cooley Award by the Society for the Study of Symbolic Interaction in 1980.[4] In 1981, he earned the Common Wealth Award, recognizing excellence in the arts and sciences.[4] From 1982 to 1991, Becker held the position of MacArthur Professor of Arts and Sciences at Northwestern University, a prestigious fellowship supporting innovative research.[4] The American Sociological Association's Section on Social Psychology granted him the Cooley/Mead Award in 1985.[4] In 1987, the Society for the Study of Symbolic Interaction bestowed the George Herbert Mead Award for a Career of Distinguished Scholarship upon him.[4] Becker culminated his formal recognitions with the American Sociological Association's Award for a Career of Distinguished Scholarship in 1998, honoring his sustained impact on the discipline.[4]Becker was conferred multiple honorary degrees, reflecting his international influence. These include the Docteur Honoris Causa from Université de Paris VIII in 1996, Université Pierre Mendes-France in Grenoble in 1999, École Normale Supérieure Lettres et Sciences Humaines in Lyon in 2008, and Conservatoire National des Arts et Métiers in Paris in 2014; the Doctoratum Honoris Causa from Erasmus University Rotterdam in 2004; the Scientiae Doctorem Honoris Causa from the University of Edinburgh in 2014; and a Doctor of Literature (DLitt) from Goldsmiths, University of London in 2015.[4][54]Following Becker's death on August 16, 2023, scholarly assessments emphasized his enduring methodological innovations and theoretical contributions, particularly in symbolic interactionism and the sociology of art. A tribute in Sociologica described him as "one of the most influential and revered sociologists of our time," crediting his work with bridging empirical fieldwork and accessible analysis across deviance, music, and collective action.[55] The New York Times obituary highlighted how Becker "challenged conventional thinking" on social phenomena like deviance and marijuana use, positioning his outsider perspective as a corrective to establishment biases in sociology.[5] Academic reflections, such as Alain Quemin's in a personal and professional tribute, affirmed Becker's prominence as a "plainspoken Chicagoan" whose global recognition stemmed from rigorous, non-dogmatic empiricism rather than ideological alignment.[56] These evaluations underscore a legacy unmarred by posthumous controversy, focused instead on his practical tools for sociological inquiry.
Selected Works
Major Books
Outsiders: Studies in the Sociology of Deviance (1963) presents Becker's labeling theory, contending that deviance emerges from social definitions and reactions to behavior rather than intrinsic properties of acts or individuals, with empirical chapters on marijuana users and dance musicians illustrating how outsiders form subcultures in response to stigma.[47][57]Art Worlds (1982) examines artistic production as a collectiveprocess involving diverse specialists—such as artists, critics, and distributors—who coordinate through established conventions and distribution systems, challenging romantic notions of isolated genius by emphasizing the social infrastructure sustaining art.[47][18]Writing for Social Scientists: How to Start and Finish Your Thesis, Book, or Article (1986) provides practical guidance for academics, drawing on Becker's experiences to address psychological barriers, editing techniques, and audience considerations in scholarly writing, advocating iterative drafting over perfectionism from the outset.[47][44]Tricks of the Trade: How to Think about Your Research While You're Doing It (1998) offers methodological strategies for sociologists, urging researchers to continually refine questions and evidence collection amid fieldwork uncertainties, with examples from Becker's career highlighting adaptive problem-solving over rigid planning.[47][42]Later works like Telling About Society (2007) extend these ideas by comparing sociological narratives to those in literature and journalism, arguing that all representational forms are provisional and context-bound, while prioritizing comprehensive evidence over theoretical simplification.[47]
Key Articles and Essays
Becker's seminal article "Becoming a Marihuana User," published in 1953, outlined a sequential process through which individuals learn to perceive marijuana's effects as pleasurable, emphasizing social interaction and definition of the experience over pharmacological properties alone.[58] This work, based on ethnographic interviews with 50 users in Chicago, challenged physiological explanations of addiction by highlighting cultural learning: users must first learn techniques to inhale properly, then redefine sensations as enjoyable via peer guidance.[59]In "Moral Entrepreneurs," a 1963 essay integrated into his book Outsiders, Becker introduced the concept of moral entrepreneurs as rule-creators who initiate and enforce norms to define deviance, distinguishing between rule-creators (who advocate new rules) and rule-enforcers (who apply them).[60] Drawing from examples like anti-marijuana campaigns, the essay argued that deviance arises not inherently but through interested parties' efforts to stigmatize behaviors, influencing labeling theory's focus on power dynamics in norm formation.[61]"Whose Side Are We On?," published in 1967, critiqued value-neutral sociology by asserting that researchers inevitably align with subordinates' perspectives in hierarchical settings, as official data from superiors distorts reality while underdogs provide accurate accounts of social processes.[36] Delivered as a presidential address to the Society for the Study of Social Problems, it urged sociologists to recognize implicit biases toward the "underdog" for truthful analysis, rejecting positivist detachment as illusory.[62]Later essays like "Visual Evidence: A Seventh Man, the Specified Generalization, and the Work of the Reader" (2002) explored how images in sociological texts, such as those in John Berger's work, require viewer interpretation to generalize cases, advocating for evidence that prompts active reader engagement over passive consumption.[63] In "Creativity is Not a Scarce Commodity" (2017), Becker contended that creativity emerges from collective conventions and collaborations in art worlds, demystifying it as abundant rather than elite, supported by examples from music and visual arts.[63]