I Get Money
"I Get Money" is a hip hop song by American rapper 50 Cent, released on June 30, 2007, as the third single from his third studio album, Curtis.[1] Produced by Apex, the track is a remix of 50 Cent's earlier song "Straight to the Bank" from the same album, featuring aggressive beats and lyrics centered on themes of wealth, success, and street credibility.[2] It debuted on the Billboard Hot 100 at number 85 and ultimately peaked at number 20, spending 17 weeks on the chart.[3] On the Hot Rap Songs chart, it reached number 4 and remained for 21 weeks.[4] The song received a platinum certification from the RIAA in January 2023, recognizing one million units sold or streamed in the United States.[5] Released amid a high-profile sales competition with Kanye West's Graduation, "I Get Money" helped propel Curtis to number two on the Billboard 200 upon its September 2007 debut, though it sold fewer copies than West's album.[6] The track's music video, directed by 50 Cent and Chris Broadway Romero, depicts the rapper in luxurious settings and was nominated for Best Rap Solo Performance at the 50th Grammy Awards.[7] Notable remixes include the "Forbes 1, 2, 3 Remix" featuring Jay-Z and Diddy, which added verses from the collaborators and underscored 50 Cent's business acumen.[8] Ranked number 14 on Rolling Stone's list of the 100 Best Songs of 2007, "I Get Money" remains one of 50 Cent's signature anthems, exemplifying his bombastic style and commercial dominance in mid-2000s hip hop.[9]Background and Production
Development and Inspiration
"I Get Money" emerged from 50 Cent's evolving personal and financial circumstances following the monumental success of his 2003 debut album Get Rich or Die Tryin', which established him as a dominant force in hip-hop but predated his substantial wealth accumulation. In a September 2007 interview, 50 Cent explained that tracks like "I Get Money" and "Straight to the Bank" were born out of his "new financial space," reflecting a shift from the scarcity-themed narratives of his earlier work to celebrations of prosperity and luxury.[10] This inspiration was amplified by his high-profile business ventures, particularly his equity stake in Glacéau's vitaminwater brand, where he served as a minority shareholder since 2004 and endorsed a grape-flavored variant called Formula 50.[11] When Coca-Cola acquired Glacéau for $4.1 billion in May 2007, 50 Cent earned approximately $100 million from his ownership.[12] The track aligned closely with the thematic core of 50 Cent's third studio album Curtis, released in September 2007, which explored motifs of hustling, street survival, and the rewards of success as a lens on his life as Curtis Jackson.[10] "I Get Money," positioned as a lead single, embodied the album's emphasis on transitioning from hardship to financial dominance, drawing from 50 Cent's real-life ascent while contrasting the "harsh realities" he depicted in other songs like "Man Down." This context was heightened by an intensifying rivalry with Kanye West, whose album Graduation was scheduled for release around the same time, pitting 50 Cent's gangsta rap style against West's experimental approach and forcing a direct sales showdown on September 11, 2007.[13] Amid this competition, 50 Cent publicly staked his career on Curtis outperforming Graduation, declaring in radio interviews that he would retire from solo albums if West sold more copies, a bold wager underscoring his confidence in the hustler ethos central to both the album and "I Get Money."[13] Though Graduation ultimately outsold Curtis in first-week units (957,000 versus 691,000), the rivalry amplified the visibility of 50 Cent's work and reinforced the song's role as an anthem for his unyielding pursuit of wealth and status.[13]Recording Process
The production of "I Get Money" was handled by Apex, the professional name of William Stanberry, an American record producer and DJ who crafted the track's beat. Stanberry's involvement marked a significant contribution to 50 Cent's catalog, drawing from his expertise in hip-hop production.[1] Curtis Jackson, known as 50 Cent, took the lead on songwriting, penning the lyrics that emphasize themes of wealth and street success, with co-writing credits extending to Stanberry and Kirk Robinson due to production and sample integrations.[14] The recording sessions occurred in 2007, aligning with the development of 50 Cent's album Curtis, and involved key technical personnel including recording engineers Alonzo Vargas and Ted Clayton, as well as mixing engineer Steve Baughman.[15] In 2010, a copyright infringement lawsuit was filed against 50 Cent, Stanberry (Apex), and others by rapper Tyrone Simmons (aka Young Caliber), who claimed he had purchased exclusive rights to the beat in 2006; the case was dismissed in 2016 as filed beyond the statute of limitations.[16] A central element of the track's sound came from the careful sampling process, where Apex incorporated the instrumental loop from Audio Two's 1987 single "Top Billin'" to form the foundational beat—a sparse, piano-driven rhythm that evokes triumph and minimalism. Additionally, vocal chops from Cassidy's 2005 track "I'm a Hustla" were layered in, particularly the recurring "hustla" ad-libs recontextualized to fit the song's money-focused narrative, enhancing the hook's repetitive energy. 50 Cent's performance during recording featured a confident, boastful flow, delivered with rhythmic precision over the production's restrained arrangement, allowing his declarative lyrics to dominate the mix and create an anthemic quality.[1] This approach was honed in the studio to capture an unapologetic swagger, briefly echoing inspirations from earlier street anthems in the genre's development phase.Musical Composition
"I Get Money" is classified as a hip-hop and rap track within the gangsta rap subgenre, characterized by its boastful delivery and street-oriented themes.[17] The song runs for a duration of 3:43, making it a concise, high-energy single designed for radio and club play.[18] The musical structure follows a straightforward format typical of mid-2000s rap singles: an intro that incorporates a looped sample, two verses delivered by 50 Cent, and a repetitive chorus hook that drives the track's anthemic quality. The chorus centers on the phrase "I get money, money I got," repeated with ad-libs to reinforce its catchy, declarative nature. This simple verse-chorus-verse arrangement allows the production to shine while keeping the focus on the rapper's flow.[1] Key production elements include a minimalistic beat built around samples from Audio Two's 1987 track "Top Billin'" and Cassidy's "I'm a Hustla," creating a sparse yet impactful soundscape. Heavy bass dominates the low end, providing a booming foundation that enhances the song's club appeal, while the overall tempo clocks in at 123 beats per minute, lending a mid-tempo bounce suitable for head-nodding and dancing. These choices contribute to the track's stripped-down aesthetic, emphasizing rhythm over complex instrumentation.[19][18] Lyrically, the song explores themes of materialism, personal success, and unapologetic bravado, with 50 Cent portraying himself as an untouchable figure of wealth and power in the rap industry. Lines such as "I got my thumb through my pinky ring" exemplify this swagger, symbolizing ostentatious luxury and dominance derived from his come-up from humble beginnings to financial triumph.[1]Release and Promotion
Single Release
"I Get Money" was released as the third single from 50 Cent's third studio album Curtis on June 30, 2007, through Shady Records, Aftermath Entertainment, and Interscope Records.[2] The track served as a key promotional vehicle for the album's impending launch on September 11, 2007, amid a high-profile sales rivalry with Kanye West's Graduation, which featured the competing single "Can't Tell Me Nothing."[6] The single was issued in multiple formats, including digital download, CD single, and 12-inch vinyl, with promotional versions often including clean edits, instrumentals, and remixes.[20] Initial availability emphasized digital platforms, with an exclusive iTunes release to capitalize on growing online music sales, alongside radio airplay that boosted its visibility in the urban contemporary market.[2] The rollout integrated the accompanying music video to amplify buzz, aligning the single's street-anthem vibe with the broader Curtis campaign.[21]Music Video
The music video for "I Get Money" was co-directed by 50 Cent and Chris Broadway Romero and premiered on July 13, 2007.[7][21] Filmed in a high-gloss style, the video depicts 50 Cent reveling in wealth and extravagance, with scenes featuring luxury cars, stacks of cash, and women in revealing attire to underscore the song's themes of financial success and hustler bravado. The production incorporates dynamic cinematography by Sergei Franklin, including slow-motion sequences and vibrant lighting to amplify the celebratory atmosphere.[22] It includes a cameo appearance by model LoLa Monroe.[7] The video emphasized 50 Cent's larger-than-life persona amid the G-Unit empire's imagery of power and excess. No specific budget details are publicly documented, but the high-production values aligned with Interscope Records' promotional push for the Curtis album.[21]Marketing Strategies
The marketing strategies for "I Get Money" leveraged 50 Cent's established G-Unit brand to create multifaceted promotional tie-ins, particularly through merchandise and live events. In 2007, G-Unit Clothing promotions featured 50 Cent prominently in print ads and runway appearances, positioning the single's themes of wealth and success alongside the brand's urban apparel line to appeal to fans' aspirational lifestyle.[23][24] These efforts extended to tour integrations, where the track became a staple in G-Unit's live performances, including concerts during the Curtis album rollout, enhancing brand visibility through high-energy sets that blended music and merchandise sales.[25] Media appearances played a central role in amplifying the single's reach, with targeted performances on major platforms to capitalize on hip-hop's television dominance. Similarly, an MTV live concert special in 2007 featured the track alongside G-Unit members, integrating it into a broader setlist that promoted the upcoming album.[25] Radio exposure was bolstered by sessions on Hot 97, where DJ Funkmaster Flex premiered and hyped the single, generating buzz through exclusive freestyles and on-air endorsements that resonated with East Coast audiences. Digital marketing efforts marked an early adoption of online platforms for viral promotion in 2007, focusing on emerging social networks to engage younger demographics. The single's music video received initial pushes on MySpace, where 50 Cent's profile hosted streams and fan interactions, fostering organic shares in the pre-streaming era.[26] YouTube uploads of live clips and fan content further accelerated its spread, contributing to grassroots momentum ahead of the September 11, 2007, album release.[27] A key competitive strategy involved public rivalry with Kanye West, framed as a high-stakes sales battle to heighten anticipation for Curtis. In 2007, 50 Cent publicly bet his career on outselling West's Graduation, using interviews and media appearances to stoke the feud and position "I Get Money" as a defiant anthem of commercial dominance.[28][13] This tactic drew widespread media coverage, transforming the single's promotion into a broader narrative of hip-hop supremacy.Critical Reception
Contemporary Reviews
Upon its 2007 release, "I Get Money" received widespread praise from critics for its infectious energy and 50 Cent's commanding presence, often highlighted as a standout amid the mixed reception to the surrounding Curtis album. Rolling Stone ranked the track No. 14 on its list of the 100 Best Songs of 2007, commending its catchy hook and unapologetic bravado that captured the rapper's signature swagger.[9] Pitchfork described it as a "stadium-status" anthem and an "adrenaline rush so pure it manages to revive 50's weary id for three and a half booming minutes," positioning it as the album's rare moment of raw, excitable triumph despite broader inconsistencies in 50 Cent's delivery and thematic repetition.[29] Similarly, RapReviews lauded the Apex-produced beat and 50 Cent's "swagger and wit" that elevated the song above the album's uneven pacing.[30] AllMusic praised the track's production for providing a "suitable backdrop" to 50 Cent's charisma, noting how it channeled his boastful style into a return-to-form banger that showcased his enduring appeal.[31] Billboard echoed this positivity in its album assessment, citing "I Get Money" as one of the record's stronger cuts that delivered on 50 Cent's core strengths in club-ready bravado, though it fell short of the innovation seen in his debut.[32] Critics offered mixed feedback overall, with some pointing to the song's lyrical shallowness as a step back from 50 Cent's earlier, more narrative-driven work. IGN observed that it exemplified 50 Cent "stuck in an outdated pattern," focused on extolling earnings and name-dropping without the depth of past efforts like Get Rich or Die Tryin'.[33] The A.V. Club called it the album's "only moment of joy," implying its surface-level hooks overshadowed deeper artistic growth.[34]Retrospective Assessments
In the 2010s, "I Get Money" received widespread recognition as a hip-hop classic in retrospective rankings of 50 Cent's catalog. Complex magazine ranked it as the fifth-best song in his discography in 2018, praising its catchy sample from Audio Two's "Top Billing" and its boastful energy as a revitalizing hit that captured everything essential to 50 Cent's style during a transitional period.[35] Similarly, Complex's 2015 list of the 100 greatest hip-hop beats highlighted the track's production by Apex as an anthemic reincarnation of a foundational sound, underscoring its enduring appeal in the genre's evolution.[36] Analyses of the song have often framed it as a pivotal marker in 50 Cent's shift from music dominance to business entrepreneurship. Following the underwhelming sales of his 2007 album Curtis—on which "I Get Money" appeared—50 Cent leveraged the track's success and its high-profile Forbes 1-2-3 Remix with Jay-Z and Diddy to pivot toward ventures like the Vitamin Water deal, which netted him tens of millions and solidified his mogul status.[37] Music executive Steve Stoute, in his 2011 book The Tanning of America: How Hip-Hop Is Changing America, identified "I Get Money" as 50 Cent's last major artistic peak, reflecting how the rapper's focus increasingly turned to branding and investments over new recordings.[38] Discussions in broader examinations of 2000s rap have emphasized the song's anthemic role in embodying the era's themes of wealth accumulation and street-to-riches narratives. In The Straddler's 2023 analysis of hip-hop's economic motifs, "I Get Money" is cited as a quintessential example of the genre's cash-flow obsession, with 50 Cent's lyrics tracing his hustler's progression from "quarter water" sales to multimillionaire status.[39] This perspective aligns with retrospective views in outlets like Grammy.com, which in 2017 revisited the track's place in 2000s rivalries, noting its Grammy-nominated bravado as a high-water mark for anthemic rap singles of the decade.[13] Cultural reevaluations have praised the song's replay value and timeless bravado, contributing to its status as a staple in hip-hop playlists and discussions. Publications like uDiscover Music in 2023 included it among 50 Cent's essential tracks, highlighting its infectious hook and production as reasons for its persistent rotation in modern contexts.[40]Accolades and Rankings
"I Get Money" received a nomination for Best Rap Solo Performance at the 50th Annual Grammy Awards in 2008.[41] The song was nominated for Best Hip Hop Video at the 2007 BET Hip Hop Awards.[42] It ranked at number 14 on Rolling Stone's list of the 100 Best Songs of 2007.[43] It ranked number 8 on Time's list of the Top 10 Songs of 2007.[44] "I Get Money" was included on the 2017 compilation album Best Of 50 Cent, highlighting its status among the artist's key tracks.Commercial Performance
Chart Performance
"I Get Money" debuted on the US Billboard Hot 100 at number 85 in August 2007 and climbed to a peak position of number 20, maintaining a presence on the chart for 17 weeks. The track performed strongly within the hip-hop genre, reaching number 4 on the Hot Rap Songs chart and remaining for 21 weeks.[4] On the Hot R&B/Hip-Hop Songs chart, "I Get Money" entered at number 75 on the issue dated July 21, 2007, ultimately peaking at number 10 and charting for 20 weeks.[45] It ranked number 75 on the 2007 year-end Hot 100 chart, reflecting its sustained popularity throughout the year. Internationally, the single achieved moderate success, peaking at number 63 on the UK Singles Chart and number 88 on the Australian ARIA Singles Chart.Certifications and Sales
"I Get Money" was certified gold by the RIAA on February 17, 2012, for sales and streaming equivalent units of 500,000 in the United States.[46] The single achieved platinum status from the RIAA on January 19, 2023, representing 1,000,000 units.[5] In terms of modern streaming performance, the track has surpassed 95 million streams on Spotify as of November 2025.[47]Remakes, Remixes, and Sampling
Official Remixes
The official remixes of "I Get Money" expanded the song's reach by incorporating verses from prominent artists, altering the track's structure with additional lyrics and extended runtimes while retaining the original production by Apex. These versions were released primarily as promotional singles and on various formats in 2007, building on the track's sample from Audio Two's "Top Billin'".[48] The Forbes 1, 2, 3 Remix, featuring Jay-Z and Diddy, was released in 2007. It includes verses from the collaborators highlighting their business success and earnings, with the track underscoring their combined financial dominance.[49] The Ludacris remix, from 2007, includes a new verse from Ludacris and was included on official single formats like the DJ Quick Remix Version.[50] Clocking in at around 4:00, it maintains the song's core hook but amplifies the competitive edge through Ludacris's Southern rap style.[48] This remix received promotional push, including a dedicated music video.[51]Cover Versions and Samples
"I Get Money" has been covered live by several prominent hip-hop artists during their concerts. For instance, Eminem performed a freestyle version of the track at various shows, while Drake, Kendrick Lamar, Nicki Minaj, and A$AP Rocky have each included renditions in their live sets, often adapting the lyrics to fit their styles.[52] Eminem released a remix freestyle in 2007, rapping over the beat and emphasizing themes of wealth and success; it was distributed on mixtapes such as the King Mathers compilation and extends to approximately 4:30.[53] The song has been sampled in numerous tracks across genres. Big Sean directly sampled elements of "I Get Money" for his 2011 song of the same name from the album Finally Famous. Similarly, Meek Mill's "Swag Surfin'" featuring K Smith (2010) incorporates the beat and hook from the original. More recently, German rappers Sa4 and Bonez MC sampled it in "Machen Geld" (2022), highlighting its international influence. Additionally, Jay-Z and Kanye West's "Otis" (2011) connects indirectly through a shared sample from Audio Two's "Top Billin'," which both "I Get Money" and "Otis" utilize, creating a layered nod in hip-hop production history.[54][55] Interpolations of "I Get Money" appear in subsequent works, including 50 Cent's own "Baby by Me" featuring Ne-Yo (2009), which reuses lyrical phrases like the signature hook. Other artists have nodded to its lyrics, such as Amo, Celo & Abdi in "A get money" (2025), blending the motivational themes into their verses.[56] In media licensing, "I Get Money" featured in the video game DJ Hero 2 (2010), where players could mix it with other tracks. The song also appeared in a 2025 McDonald's Monopoly advertising campaign, underscoring its enduring commercial appeal.[57][58] A separate, unrelated track titled "I Get Money" by Birdman featuring Lil Wayne, Mack Maine, and T-Pain was released as a single in 2011, sharing the title but drawing from different production and lyrical inspirations.[59] A Daddy Yankee remix from 2007 incorporates reggaeton influences with bilingual lyrics in English and Spanish, featuring Yankee's verse that blends 50 Cent's themes of affluence with Latin urban flair. The track extends to over 4:00, incorporating dembow rhythms for a crossover appeal in Latin markets.Cultural Impact and Legacy
"I Get Money" solidified its place in hip-hop by amplifying the trend of ostentatious wealth anthems during the mid-2000s, where rappers increasingly celebrated financial dominance as a core narrative. The track's repetitive, triumphant hook—"I get money, money I got"—became a blueprint for boastful declarations of success, influencing the genre's shift toward lavish production and themes of empire-building that defined commercial rap at the time.[60][61] Its energetic vibe and money-focused lyrics have also fueled viral moments on social platforms, often repurposed for comedic skits exaggerating riches and hustle.[62] The release of "I Get Money" coincided with 50 Cent's burgeoning business ventures, reinforcing his image as a hip-hop entrepreneur. He personally funded the music video's production to avoid label delays and prominently showcased his SMS Audio headphones throughout, turning the project into a promotional vehicle for his brand and exemplifying his strategy of merging artistry with commerce.[63] Long-term, "I Get Money" endures as an emblem of hip-hop's commercial zenith in the 2000s, capturing the era when artists like 50 Cent transitioned into moguls through savvy investments. The song's remix, dubbed the "Forbes Billion Dollar Remix" featuring Jay-Z and Diddy, further cemented this legacy by spotlighting their collective $94 million in 2006 earnings and foreshadowing rap's integration with global business empires.[64]Track Listing and Formats
Original Single Versions
The original single for "I Get Money" was released in various physical and digital formats in 2007 to promote 50 Cent's album Curtis, where it appears as the fifth track with a duration of 3:43. The releases primarily featured the explicit album version, a clean edit, an instrumental, and an a cappella version, without additional B-sides on the main single variants.CD Single
The promotional CD single, released by Shady Records (catalog INTR-12192-2), included four tracks emphasizing different mixes for radio and production use.[65]| Track | Title | Duration |
|---|---|---|
| 1 | I Get Money (Clean) | 3:50 |
| 2 | I Get Money (Album) | 3:50 |
| 3 | I Get Money (Instrumental) | 3:50 |
| 4 | I Get Money (A Cappella) | 3:45 |
12-Inch Vinyl
The promotional 12-inch vinyl single (catalog INTR-12213-1), also from Shady Records, was issued at 33⅓ RPM and packaged in a sticker sleeve, with tracks repeating on both sides for DJ convenience.[66]| Track | Title | Duration |
|---|---|---|
| A1 | I Get Money (Clean) | 3:30 |
| A2 | I Get Money (Album) | 3:50 |
| A3 | I Get Money (Instrumental) | 3:50 |
| A4 | I Get Money (A Cappella) | 3:45 |